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a clear vision of where you are going will

help you stay focussed and enable you to

steer your fledgling business in the right

direction.

Test out your business idea

Do some market research and get some

feedback on your product or service.

Find out who your competitors are.

Understand your target market. If no-one

else is doing what you are doing, is there a

reason why not? What will be the demand

for your product or service? Who will

your potential customers be? Let people

get hands on with your product or service,

they might see a problem you have missed

or use the product in a way you haven’t

foreseen which presents your business

with further opportunities. Listen carefully

to feedback received and consider

implementing changes if necessary.

Business structure

There is no definitive answer when it

comes to choosing the right business

structure, much will depend on the nature

and potential size of your enterprise. There

are different costs, accounting, tax and

reporting requirements for each structure.

It is also worth thinking ahead to what

will happen when you want to sell your

business, retire or if you die. Exit planning

will again differ depending on which

business structure you choose. The four

most common business structures are:

• Sole trader

• Partnership

• Private limited company

• Limited liability partnership

Budget

Draw up a budget that takes into account

all the set up costs for your business plus

the regular, ongoing running costs. Also

think about the personal costs you need

to cover like rent/mortgage, utility bills,

food, childcare, car, and insurance. This will

help you decide whether you can afford

to invest some of your own money in the

business or whether you will need to look

for an investor or bank loan.

Initially your business may have fluctuating

levels of income. You should budget for

the lowest expected monthly income.

Should your income then be higher you

can start to build a safety net to help you

cover your costs should your income fall

back, or to help you ride out seasonal

fluctuations. Once your income settles

into a pattern you can revise your budget

and use it as a helpful tool to keep your

finances on track.

Don’t forget to budget for the tax and

national insurance you will need to pay on

your self-employed earnings. The tax due

on earnings made in the tax year is due

for payment at the end of the following

January, so you have nine or so months

to prepare, but if things have gone well it

could be a large bill.

If you have set your business up as a

private limited company or a limited

liability partnership then the corporation

tax on the profits will be due nine months

after the year end.

Write a business plan

A business plan will clarify your main

business idea and define your long-term

objectives. It sets out how the business

will be run and includes benchmarks to

measure your progress against. It will be

a key document if you are looking for

finance from a bank or potential investors.

Registering for VAT

You must register your business for VAT

if it has a taxable turnover of more than

£85,000pa. Sometimes it is beneficial to

register for VAT if your turnover is below

this level. Being registered for VAT means

that you have to charge VAT on the

goods and services you supply, however

you can claim back the VAT you pay

on goods and services relating to your

business.

Making Tax Digital for VAT was

introduced from 1 April 2019. This means

that VAT registered businesses with a

taxable turnover of over £85,000pa

must keep their records digitally and

submit their VAT returns through a

compatible software package. This may

sound unduly complicated, but good

record keeping will help you keep your

finances on track (see below).

Record keeping and bookkeeping

software

The rules for record keeping and the

accounting method you can use (cash

basis v traditional accounting) are different

depending on the turnover of your

business and the business structure.

Investing at an early stage in an online

bookkeeping package that will grow

with your business will help with record

and bookkeeping and make life easier in

terms of invoicing customers and keeping

track of bills from suppliers. Several

software providers have entry level

packages designed for sole traders or

small companies that will save time and

money in the long run as well as helping

with compliance.

Bank account

If you are a sole trader or partnership

you do not need a separate business

bank account, although you might find

it easier to keep your business and

personal finances separate. If you are a

limited company you will need a separate

business bank account.

Insurance

Adequate insurance for your business

is essential and the type of cover you

require depends on the nature of what

you are doing. If you are running your

business from your home, you may find

that your home insurance does not cover

things relating to the business. If you

employ people you will need employer’s

liability insurance.

If you have previously been employed and

are used to employer provided sickness

cover or health insurance you may also

wish to consider some sort of personal

insurance policy.

Intellectual property protection

Make sure you have your product or

intellectual property adequately protected.

You may need to consider registering:

• Trademarks

• Copyright

• Design protection

• Patents

Licences/permits

Are there any specific licenses or permits

you need to cover what you are doing?

HMRC provides a useful tool to help

determine what you might need for your

business. Your local council can provide

support in this area as well. Some business

sectors have very specific regulations

which you will need to get to grips with if

you are operating in one of those areas.

Employing people

There are a number of additional

responsibilities that arise when you

employ people including:

• Registering with HMRC as an

employer

• Running a payroll

• Paying national insurance

• Providing a workplace pension

• Checking someone has a right to

work in the UK

• Making sure you are paying at least

the National Minimum Wage

The above by no means covers

everything! I haven’t touched on the

considerations for selling online, selling

products abroad or importing products

into the UK, for example. There are also

the very necessary health and safety

requirements your new business will need

to comply with.

I hope that this does give you at least a

starting point for realising the dream of

working for yourself in 2020. Good luck

and a very Happy New Year.

Caroline is the partner responsible

for My Accountancy HQ and has a

passion for helping small and growing

businesses. Having trained as a

Chartered Accountant and worked with

entrepreneurs for much of her career,

Caroline understands what makes

business owners tick. My Accountancy

HQ provides flexible bookkeeping,

accounting, tax and business growth

services allowing entrepreneurs to get

time back to themselves and focus on

growing their business.

New Business | 9

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