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SHIFTING TIME<br />
The co-founder and CEO of the Timeshifter app, Mickey Beyer-Clausen, speaks<br />
to Farhad Heydari about vanquishing jet lag and the science behind it.<br />
YOUR APP CLAIMS THAT JET LAG IS HISTORY—IS IT?<br />
Timeshifter is not a magic bullet, but if you follow the<br />
advice in the app, it can shift your circadian clock three<br />
to five times faster than normal, eliminating most—if not<br />
all—jet lag symptoms. The reviews on the app store and<br />
Google Play, as well as questionnaires filled out by more<br />
than 25,000 users, have been great. They‘ve all used<br />
Timeshifter when they traveled and reported massive<br />
positive change.<br />
HOW DID THE TIMESHIFTER APP COME ABOUT? Dr.<br />
Steven Lockley is a world-renowned sleep and circadian<br />
neuroscientist and Harvard professor, who has studied<br />
circadian management and jet lag for more than two<br />
decades. For more than ten years, he has helped NASA<br />
apply circadian neuroscience to address jet lag and peak<br />
performance. For the past five years, he has also helped<br />
Formula 1 drivers and other elite athletes and top CEOs.<br />
In 2018, Lockley and I launched the Timeshifter jet lag<br />
app together so that every traveler could get access to the<br />
same jet lag plans offered to NASA and Formula 1, but at<br />
a fragment of the cost. With Timeshifter, everyone can be<br />
jet lag-free.<br />
WHO IS MOST LIKELY TO BENEFIT FROM THE APP? Every<br />
traveler crossing three or more time zones would benefit<br />
from using Timeshifter. We are definitely focusing on the<br />
business traveler, as jet lag really becomes an issue of<br />
productivity, safety, and health for frequent flyers.<br />
BEYOND THE APP, DO YOU HAVE ANY OTHER<br />
TIPS FOR BEATING JET LAG? No. Generic advice<br />
is never a solution for jet lag, and might even be<br />
counterproductive. A personalized jet lag plan, based<br />
on a traveler’s sleep pattern, chronotype, and itinerary,<br />
telling you when to see light and when to avoid light is<br />
the only way to tackle the underlying cause of jet lag,<br />
since light is the most important time cue for resetting<br />
your circadian clock. Seeing light or sleeping at the<br />
wrong time can shift your rhythms in the wrong direction,<br />
and make your jet lag worse.<br />
COURTESY TIMESHIFTER<br />
YOU’RE A SERIAL ENTREPRENEUR—WHAT’S NEXT IN THE<br />
PIPELINE? The platform we‘ve built for circadian shifting<br />
can be reapplied to solve many other problems in many<br />
industries. There is simply so much potential for creating<br />
new innovations that can improve our performance and<br />
health, which is what excites me. timeshifter.com<br />
NetJets 19
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