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EPHJ-2020_La Newsletter du Salon_ANG

January 2020

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<strong>La</strong> <strong>Newsletter</strong> <strong>du</strong> <strong>Salon</strong> | January <strong>2020</strong><br />

“We’re going to see a steady rise<br />

in international visitors”<br />

INTERVIEW WITH <strong>EPHJ</strong>’S DIRECTOR<br />

What were the stand-out aspects<br />

of <strong>EPHJ</strong> 2019 for you?<br />

Alexandre Catton, <strong>EPHJ</strong> Director: I was<br />

impressed by the care our exhibitors took<br />

with arranging and decorating their stands<br />

to show off their pro<strong>du</strong>cts to full advantage.<br />

Any little stories you’d like to<br />

share with us?<br />

Actually, I’ve realised that the show is<br />

never too far from my mind... <strong>La</strong>st year,<br />

I was driving to stay with some friends<br />

for the weekend. A company name that<br />

I saw on the journey stuck in my mind.<br />

I contacted them the following Monday<br />

only to discover that they’d just bought<br />

a machine to develop a watchmaking<br />

business. As a result, that company<br />

attended <strong>EPHJ</strong> for the first time in<br />

2019, and I understand they had quite a<br />

successful show…<br />

Was the increase in visitor<br />

numbers expected?<br />

We did everything we could to drive up<br />

attendance. Even though it’s a priority for<br />

us and we’re putting in the resources to<br />

attract more international visitors, it remains<br />

a challenge. But we’ll keep up the work in<br />

<strong>2020</strong>, focusing particularly on large buyers<br />

of medtech.<br />

What will be your main action<br />

areas for <strong>2020</strong>?<br />

Creating the best possible conditions<br />

for our exhibitors to do business<br />

by diversifying their markets. We’re<br />

going to go a step further in terms of<br />

communicating and promoting this<br />

expertise. We’ll also be meeting our<br />

exhibitors on their home ground.<br />

Will you continue your drive to<br />

internationalise the show’s visitor<br />

base?<br />

We make <strong>EPHJ</strong> a little more international<br />

each year, and the show already attracts<br />

visitors from 56 countries. We’re currently<br />

working on PR campaigns targeting<br />

customers and prospects outside<br />

Switzerland and through institutional<br />

partnerships.<br />

What are the main trends to look<br />

out for in <strong>2020</strong>?<br />

Traceability and sustainability are a<br />

major concern for big brands and the<br />

high-precision sector is no exception,<br />

particularly watchmaking and jewellery.<br />

This is an issue that we’ll be addressing.<br />

We also want to work with exhibitors to<br />

devote part of the show to recruitment.<br />

How do you see <strong>EPHJ</strong>’s role<br />

in the various initiatives<br />

being taken to support the<br />

watchmaking in<strong>du</strong>stry?<br />

This show was established to showcase<br />

watchmaking skills upstream and<br />

downstream of the finished pro<strong>du</strong>ct. All<br />

the brands come here to do business.<br />

That’s how we support the watchmaking<br />

in<strong>du</strong>stry: by creating the best possible<br />

ecosystem so that these two worlds can<br />

meet and grow together on a scale that<br />

extends beyond Switzerland’s borders.<br />

INTERVIEW WITH ALEXANDRE STEIMLE (FEMTOPRINT), WINNER OF THE 2019 EXHIBITORS’ GRAND PRIX<br />

“SPOT in-vitro tests have a 100%<br />

success rate”<br />

Can you tell us about the<br />

innovation that won you the 2019<br />

Exhibitors’ Grand Prix?<br />

Alexandre Steimle: The Safe Puncture<br />

Optimized Tool (SPOT) is a miniaturised<br />

surgical device for safely injecting a drug<br />

that dissolve clots into the retinal veins<br />

of patients with vascular disorders such<br />

as retinal vein occlusion (RVO). SPOT’s<br />

unique monolithic glass structure combines<br />

a 3D passive mechanical system with<br />

a microfluidic channel that extends the<br />

length of the device, all the way to the tip<br />

of the needle. The innovative adjustable<br />

bistable mechanism allows the surgeon to<br />

control the path of the injection needle and<br />

release the drug when required. The drug<br />

is thus injected as close as possible to the<br />

occlusion site, which drastically re<strong>du</strong>ces<br />

the complications often associated with<br />

venous cannulation.<br />

What stage are you at<br />

now, six months on?<br />

The first prototypes are currently<br />

undergoing in-vivo validation in<br />

the eyes of pigs and chicken<br />

embryos. The results of the<br />

in-vitro tests indicated a 100%<br />

success rate, in terms of both<br />

safe and controlled piercing and<br />

the actuation of the mechanical<br />

system. Nevertheless, we did<br />

make some adjustments to<br />

optimise the device, particularly<br />

with regard to its performance in<br />

injecting fluid to rinse the blocked<br />

veins.

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