MBA Handbook-Swiss School of Management

We Create Leaders
Master of
Business Administration
MBA
PROGRAMME OUTLINE

ACCREDITATIONS AND COLLABORATIONS
Programme Outline
Master of Business Administration

Programme Outline
Master of Business Administration
WHY SWISS SCHOOL OF MANAGEMENT
ACCREDITATION
Swiss MBA accredited by CHEA (USA), International Accreditation Council for
Business Education IACBE (USA), International Association of Universities IAU
(Paris), Institute of Administrative Management IAM (London), Swiss Quality
Certification label (accredited by the Swiss Federal Government)
CONVENIENT LEARNING PLAN
(Study from Class Room or login to class room from office/home)
GRADING
(Only Assignments and Projects)
FACULTY
(Professors from Switzerland and U.A.E based Professors)
TRAINING IN ITALY
(The course fee includes a training program conducted in SSM Rome)
LEADERSHIP 360° IN DUBAI
(All global SSM students converge in Dubai for 1 week to network and train
together in the annual Leadership 360°)
WORK- LIFE BALANCE
(The ability to pursue your degree while maintaining your career)
FEES
(Easily payable monthly payment plans)
COURSE DURATION
(12-15 Months)
ALUMNI STATUS
(Swiss School of Management Alumni Status)
ON-LINE LIBRARY ACCESS
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Programme Outline
Master of Business Administration
PRESIDENT’S WELCOME
I want to welcome each of you to the Swiss
School of Management. SSM is a private
institution of higher learning that not only
meets the standards of today’s professional
world, but exceeds them. The Swiss School of
Management stands for much more than
excellence in business education; it combines
broad theoretical knowledge with
implementation in the marketplace and reallife
situations.
A Wall Street legend who recently passed away,
offered a great piece of advice to college grads.
I would like to share with all of you his
thoughts:
John Angelo, the 74-year-old New Yorker who
led $25 billion investment firm Angelo Gordon
& Co., died Friday, January 1, after a struggle
with cancer.
He cofounded Angelo Gordon and led the firm
for 27 years, and also served on the board of
directors at auction house Sotheby’s.
Angelo returned to his alma mater, St.
Lawrence University in New York, to give a
commencement speech. There, he explained to
graduates what he learned in his decades on
Wall Street.
Doing what you love is part of it, he explained. But, a big part of doing what you love is making
sure you’re good enough at something that you love to do it. He said:
“The truth is we tend to enjoy what we are good at. I promise you, that each of you has a skill
or talent that is unique, that nobody else has. Pursue what you are good at; discover what you
do better than anyone else. And if you do that, you will discover what you love. And once you
dig in to the thing you love and are good at, the future will come more easily and obstacles
will fall away.
Do not be afraid to fail. If you don’t fail you haven’t taken chances. But when you do fail learn
from it. And if you fall at least fall forward closer to your goal.
Never give up on yourselves, never. Life can bring difficult times, but remember that coming
from St. Lawrence is a crucial asset for you. Stay in touch with your friends; seek each other
out as the years roll on and help each other. Remember that in this country the sky is the
limit.”
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Programme Outline
Master of Business Administration
Angelo, over the first few years of his career working on the bond floor of the New York Stock
Exchange, figured out a few things about himself that he says schools can’t teach. He said:
1. I learned the language of finance
2. I learned to speak quickly
3. I could make mathematical decisions quickly
4. I learned that I could multitask
These are not things that are taught to you in college or business school. But these are the
skill set of a trader in the last half of the 20th century. I never knew I had these skills.
Last but not least, Angelo had one great piece of wisdom that applies to both newly minted
grads and seasoned vets:
“The harder you work, the luckier you get.”
Our goal at SSM is to nurture leaders who can inspire others, demonstrate outstanding skills,
and work in multi-cultural environments. At the Swiss School of Management, you will learn
among a truly international student body as our students come from all over the world. We
are proud of this diversity because it adds to your learning experience. Employers especially
value a student who is adapt for a diverse workplace. Our second goal is to prepare you for
the future. In today’s competitive world nobody however skilled or talented, becomes a
success by themselves.
Studying at the Swiss School of Management is challenging; however, the rewards are
tremendous. In addition to acquiring new knowledge and new ideas, our student network is
global. Many of your classmates will become part of the growing SSM alumni.
I am certain that you will find your experience here inspiring and enjoyable and I wish you all
the best and success in your studies and future careers.
I am looking forward to personally welcome you at Swiss School of Management at Dubai
campus
Sincerely,
Massimiliano Bracalé, PhD, MBA, Dipl.B.W. HF
(Founding President)
SSM CENTERS
ROME
TURIN
CAIRO
MUMBAI
DUBAI
NAYPYITAW
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Programme Outline
Master of Business Administration
Master of Business Administration – Program Description
The Swiss School of Management 1-year international accredited MBA program is designed to
equip students with the tools and analytical framework, required for a successful career. The
interactive community of faculty and students in an international setting provides students
with globally relevant material in today’s ever-changing economy.
The SSM MBA Degree is fully accredited by IACBE and CHEA-Council for Higher Education. Our
MBA degree is also accredited by the Department of Veterans Affairs in the USA. SSM is a
quality certified school by EduQua, the Swiss Quality Certification label (accredited by the
Swiss Federal Government) for Institutions of higher and continuous education.
Throughout the MBA program, students will study leadership, business, entrepreneurship and
management philosophies that can be applied to any management role across varied
industries. Our business school also gives students hands-on, applicable experience leading
groups and classroom discussions.
The program features international lectures, corporate visits, visiting speakers, selfassessment
exercises and resume/internship counseling. Our goal is to start growing students’
networks from the moment they arrive.
MBA Course Structure
The Master of Business Administration Degree program consists of 15 courses subdivided into
12 core courses and a specialization module comprised of 3 courses. It is mandatory to submit
a final project/thesis or business plan in order to graduate, which will be accounted for one
additional core course of 4 credits. Most courses are worth 4 credit points and are assessed
by either an examination, assignment, or a combination of both. The Master of Business
Administration (MBA) university degree is granted to participants who achieve 60 ECTS
(European Credit Transfer System).
Course Delivery
Each course has to have a minimum of 24 front-class hours and another 30 hours of
assignments, course work, individual or group projects and a minimum three-hours final exam
as explained above.
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Programme Outline
Master of Business Administration
Academic Curriculum
Core Courses
GLB555 Globalization
This course is meant to focus on—and facilitate further discussion of—the implications of
globalization for businesses and investigating the primary economic dimension connected
with the proliferation of globalization. A main objective of this class is to familiarize students
with ideas, concepts, and ways of analyzing globalization as well as to spark thinking about the
future agenda for global leaders in such a changing environment.
LSP555 Leadership 360 degrees
The objective of this course is to help students acquire and develop skills in relation to
effective leadership within organizations. Students will understand and compare different
approaches, theories and methodologies about leadership and will practice leadership
behaviors through class exercises and assignments.
Further, students will go through the process of the “Personal Success Profile”, which is a
personal goal getting process featuring the Leadership Day at the Adventure Camp in Ostia
Goals of the course:
1. Understand the principal components of a leader’s contribution to high
performance working
2. Understand the different ways leadership has been defined, assessed and
appreciated in the academic and managerial context
3. Practice different behavior indicators related to leadership skills in a working
environment
4. Evaluate elements of key leadership and management theories and translate
theoretical constructs to practical applications
5. Have a personal development plan which includes the development of key
leadership behaviors.
SECBUS5555 Cyber Security & Social Media
The objective of this course is to help students to understand the importance of security as a
core element of business and to approach it from different perspectives, including the cultural
and communication aspects. The development of internet and of the virtual world is indeed a
source for new business opportunities and economic growth. But as we enter the fourth
industrial revolution era, great opportunities come along with even greater risks and security
challenges. Security should be, then, the primary concern for any entrepreneur who wants to
protect and develop his/her business in the 21st century.
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Programme Outline
Master of Business Administration
Upon completion of this seminar, students will:
1. Analyze security from different viewpoints
2. Learn the basics of security in relation to business
3. Approach business in a security perspective
4. Acquire a thorough security culture
AFM555 Accounting & Financial Management
Students are taught the basic topics in accounting and financial management.
Accounting: Topics include accrual accounting, financial statement analysis, tax accounting,
backup schedules, ratio analysis, public filing (10-K) review and other select accounting topics.
The principal focus is on those aspects of accounting most in use by decision-makers, and most
useful to students.
Financial management: Topics include the function of financial markets, analysis of risk and
return, time value of money, valuation of financial assets (stocks, bonds and derivatives),
capital structure capital budgeting and other select corporate finance topics. The principal
focus is on those aspects of analysis most in use by decision-makers, and most useful to
students.
LAW555 International Law and Ethics
This course will introduce students to the basic concepts and problems of public international
law, ethics and of the international legal system. The course will cover main topics in this field
such as the sources of international law, the jurisdiction of States, international law and use
of force and the relationship between International law and the internal law of States. It will
also address more specific issues such as the international law of human rights and
international criminal law. In addition, this course will review and discuss a number of
international tribunals, as well as certain treaties, resolutions and other international legal
instruments of importance.
GMF555 Global Macroeconomics & International Finance
In this course students assess theories of
1) international monetary relations (often termed by economists as global
macroeconomics) and
2) international finance concepts.
Global Macroeconomics: Topics covered include international trade, monetary theory,
international finance, foreign exchange markets, balance of payments (and trade deficits),
capital mobility, government fiscal and monetary policies, international macroeconomic
cooperation, economic crises, and the role of international institutions.
International Finance: Students learn international finance concepts and develop skills
to analyze business potential in emerging markets. We study various international finance
tools including hedging, forward and futures markets, exchange rates. Political, economic,
social, and legal frameworks, among others, are studied and discussed. Emphasis is on the
impact of the financial sector on economic development, performance, and crises.
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Programme Outline
Master of Business Administration
THS555 Final Thesis Project
By the end of the MBA program you will be able to apply what you have learnt to your
company and elaborate your own business project. You will raise your own questions, decide
on methods can be used, and by a comprehensive analysis conclude to your own
recommendations. The summary of that business project called Thesis, should present an
original argument, business case or business plan that is carefully documented from primary
and/or secondary sources.
The thesis must have a substantial research component and a focus that falls within the
scope of topics studied during your specialization. It must be written under the guidance of an
advisor who is knowledgeable in this area of study. As the final element in the master’s degree,
the thesis gives you an opportunity to demonstrate expertise in the chosen research area. The
thesis should present and investigate a hypothesis or a research question.
Alternatively, you can construct a business plan. A business plan is a formal statement of
a set of business goals, the reasons they are believed attainable, and the plan for reaching
those goals. It includes a description of a company or small business, its services and/or
products and how the business will achieve its goals.
The plan includes the overall budget, current and projected financing, a market analysis
and its marketing strategy approach. In a business plan, a business owner projects revenues
and expenses for a certain period of time and describes operational activity and costs related
to the business.
NGS555 Negotiating Globally
Students will learn how to navigate national culture when negotiating deals, resolving
disputes, and making decisions in teams. Rather than offering country-specific protocol and
customs, Negotiating Globally provides a general framework to help negotiators anticipate
and manage cultural differences incorporating the lessons of the latest research with new
emphasis on executing a negotiation strategy and negotiating conflict in multicultural teams.
We explain how to develop a negotiation planning document and shows how to execute the
plan, how the cultural environment affects negotiators’ interests, priorities, and strategies,
hot to distinguish good deals from poor ones and good negotiators from poor ones as well as
how resolving disputes is different from making deals and how negotiation strategy can be
used in multicultural teams.
OBM555 Organizational Behavior and HRM
This course is meant to focus the student to understand the core management principles
which applies to individuals, medium and large organizations. We will cover some concepts
and theories related to human resource management and organizational behavior. The field
of organizational behavior is the study of human behavior within organizations. That is, what
people think, how they feel, why they think, feel and act in a certain way. If we can find
answers to the above questions then we can exercise better control over human behavior and
create a more motivated, efficient and effective functioning organization. In this course we
will study individuals singularly, as well as in the form of teams and groups, and try to get an
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Programme Outline
Master of Business Administration
understanding of individual characteristics and group dynamics that shape individual attitudes
and behaviors. In addition, we will also talk about some system level components like,
organizational culture and major management functions. The main idea behind this course is
to equip students with the knowledge to understand, predict and control human behavior and
help their current or future organizations in becoming more efficient and effective managers.
Further, we will go into the core tasks of a Human Resource Manager and understand the daily
routine in the HRM department.
CPS555 Competitive Strategy
The course intends to demonstrate that decisions affecting the expansion of the firm are
neither obvious nor totally determined by the technological or economic forces generally
associated with globalization. The course focuses on the concepts of Porter as well as SWOT
analysis. Comparisons are drawn between the differences of the fundamental economic,
financial, and political factors affecting the international expansion of the firm from purely
domestic factors. The course studies that the internationalization of the firm is a sequential
decision-making process operating at the country, industry, corporate, business, and
subsidiary levels of analysis. This course introduces students to the subject of strategy and
helps them to better understand the overall impact of internal and external influences on the
firm. The basic purpose of the course is to provide the student broad insights into the practice
of strategic management, and its real significance in contemporary multi-national
corporations.
SMK555 Dynamics of Marketing & Research
This course is designed to serve as an introduction to the theory and practice of both
traditional marketing and digital marketing.
In the first part of the course we will explore the theory and applications of traditional
marketing. It will help students answer the fundamental question of a marketing strategy –
what value to provide and to whom – using the tools of segmentation, targeting, and
positioning (STP) of brands. Through a mix of cases, discussions, lectures, individual
assignments and projects the course will demonstrate how central aspects of the marketing
mix programs – product, place, pricing, and promotion utilize STP and how marketing support
functions such as marketing research, advertising, and new product development can support
effective marketing decisions.
The second part of the course provides an introduction to Digital Marketing. Taking a
practical approach, we will examine the role of digital marketing and many of the areas this
terminology has grown to encompass. In addition to learning fundamental constructs and
principles of the digital experience, students will focus on learning tools and skills necessary
for solving business problems and exploiting business opportunities. In-class exercises will be
utilized to provide insights and relevancy to this swiftly expanding area of marketing.
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Programme Outline
Master of Business Administration
IM555 Investment Management
This course is designed to introduce students to the investment environment in the role
of a private or professional investor. This course does not cover pricing, which is a major part
of the Corporate Finance course. Instead, it emphasizes the use of pricing theory in investment
management. It aims to:
• provide an overview of institutional details linked to financial markets and the trading
process
• provide an overview of historical trends and innovations in financial instruments and
trading processes
• provide an overview of various financial instruments
• provide insight into the use of finance theory in investment management
• provide a guide to the measurement and analysis of risk of financial investments
• provide a guide to the measurement of performance of fund management address key
issues in risk management
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Programme Outline
Master of Business Administration
Concentrations / Specializations
‣ MBA in Global Management & Leadership
‣ MBA in Luxury Management
‣ MBA in Entrepreneurship
‣ MBA in Marketing
‣ MBA in Finance
‣ MBA in Project Management
‣ MBA in Human Resources
‣ MBA in Logistics Management
‣ MBA in Health, Safety & Environment
‣ MBA in Financial Technology
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Programme Outline
Master of Business Administration
Concentration
MBA Global Management and Leadership
GML590/HRM 590 Managing and Leading in Different Countries
Capturing the rising influence of culture and the seismic changes throughout many regions of
the world, this course, over the years, is now covering more than 60 countries and every major
region in the world. It continues to break new ground. The 21st century will be crunch time
for Western managers in terms of meeting fierce and unrelenting Asian competition
(especially from Asia) and in attempting to gain a share or the mammoth markets that rapidly
changing demographics will create in India, China, Pakistan, Indonesia, Bangladesh, Nigeria
and Brazil (in 2050 their total population will be four and a half billion). One of the goals of
this course is to keep pace with these emerging and changing markets.
GML 591/Individual & Organizational Leadership Skills
In today’s globalized business world, successful leaders need a global mindset. This course
takes the complexity out of leadership and is based on one of the most respected leadership
books written which illustrates through inspiring stories of what research continues to reveal:
when leaders understand that leadership is a relationship. Discussions range from the
toughest organizational challenges leaders face today to changes in how people work and
what people want from their work. Our goal is to create distinctive managers with a unique
leadership-oriented career opportunity.
GML 592/NPM 592 Managing Business Ethics
This course is designed to equip students with the pragmatic knowledge they need to identify
and solve ethical dilemmas, understand their own and others’ ethical behavior, and promote
ethical behavior in their organization. We prepare students for a range of roles in the business
world across business functions. We assess how business does and should affect our
individual and social lives, and ask what role business and its values (could) play in our society
as a whole. This course present the concept of Corporate Social Responsibility, and explore
its relevance to ethical business activity as well as considers the moral obligations of
businesses to the environment and to people in other countries
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Programme Outline
Master of Business Administration
Concentration
MBA in Luxury Management
LM 590 Fundamentals of Luxury Business Management
This course is designed to provide students with a deep understanding of luxury culture in a
global and dynamic perspective and to give them all the necessary skills and know-how to
successfully manage luxury companies. A solid strategic approach coupled with a creative outof-the-box
attitude are key for business leaders and luxury experts. Main topics will include
not only the study of the customer, and of the key players of the industry but also the
fundamentals in operating in this very special sector.
LM 592/MKT 592 International Luxury Branding
This course will specifically analyze brand power as the main challenge for luxury industry.
Through case histories, best practices and business models we will focus on the marketing
issues related to branding in an industry where this has a very strong impact on the strategic
and business decisions. Consumer attitudes, product knowledge, brand image and many other
relevant topics will be faced in order to develop a superior knowledge of the world of
international luxury.
LM 593 Retail and Distribution Management
This program will focus on issues related to International Distribution defining all the tools
that are necessary to enter, expand, understand, and succeed in the glamorous world of luxury
retail. Retail experience and management will be examined in all the different aspects of
quality and service support including the Customer Relationship Management, key to a
successful customer experience and sales optimization. A special attention will be dedicated
to digital business as internet became in the last years also an important channel of
distribution in the luxury arena.
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Programme Outline
Master of Business Administration
Concentration
MBA in Entrepreneurship
ENT 591/GML 591 Individual & Organizational Leadership Skills
In today’s globalized business world, successful leaders need a global mindset. Focusing on
cultural issues and using international examples, International Management Behavior, helps
managers develop the skills and knowledge to lead successfully in the global business
environment. Designed for tomorrow’s leader, the MBA in Leadership and Sustainability
creates distinctive managers with a unique leadership-oriented career opportunity. Topics
covered consist of Interpersonal Skills for International Management, Managing Global Teams
and Networks, Executing Global Strategy and Talent Management: Selecting and Developing
Global Managers
ENT 592/FIN 592 Entrepreneurial Financial Management
In this course, students are taught the financial aspects of entrepreneurship. These include
drafting of the business plan and its essential sections – financial, operational, markets.
Additionally, students learn methods to build and manage entrepreneurial ventures. Specific
topics include new venture creation, business development, finance for startups, and
Marketing, Management and HR specific to new ventures. Other financial-related areas are
also studied including the operating agreement, forms of organization, venture capital, other
financing sources and valuation. Students form and develop a new business idea, a business
plan and operating agreement.
ENT 593 Innovation and Entrepreneurship
This course features contemporary applications such as services (public and private),
innovation for sustainability, social entrepreneurship, innovation for development, and
creating and capturing value from innovation and entrepreneurship. We will challenge you to
think in new ways. Successful innovation involves the dynamic dance of two questions: what
is needed and what is possible? What is needed means understanding customer needs and
ensuring product design accommodates and responds to them. What is possible depends on
resources, technology, social and economic conditions, behavior of competitors and networks
of connections. The relationship between the two is constantly changing. Students have the
opportunity to explore the way in which many innovations involve crossing boundaries; why
some innovations fail; what forces lead to diffusion of innovation; how entrepreneurs
innovate to survive and the extent to which innovation is a networking activity.
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Programme Outline
Master of Business Administration
Concentration
MBA in Finance
FIN 590 Investing & Private Equity
Course offers an introduction to understanding and managing investment portfolios. This
course examines investment valuation, investor objectives, risk and return, sources of
information, security analysis, and portfolio theory with a focus on Equity investments. This
course will also expose the student to the difference between public investing and Private
Equity. Specifically students should understand the essentials of portfolio theory,
differentiate between the major types of equity investments, understand how the stock
market works and know how to purchase securities, understand the determinants of risk and
return, and understand the difference between different sectors of Private Equity and raising
equity by the end of the course.
FIN 591 Mergers and Acquisitions
This course focuses on the primary valuation methodologies currently used on Wall Street:
comparable company’s analysis, precedent transactions analysis, discounted cash flow
analysis, and leveraged buyout analysis. The goal of the course is to cover key aspects of the
M&A business process including corporate strategy, target selection/screening, deal
negotiation/valuation, and due diligence. We will focus our study on current M&A best
practices including the key tools, techniques and trends embraced by the modern deal maker.
The course will seek to apply basic finance principles and analytical techniques to actual
problems likely to be encountered by senior management of major corporations or those who
are the advisors to such management in the context of an M&A transaction. At the conclusion
of the course, the student will have gained an appreciation for the role M&A plays on today’s
corporate landscape and have formed an opinion as to whether or not an M&A transaction
“makes sense” for the firm.
FIN 592/ENT 592 Entrepreneurial Financial Management
In this course students are taught the financial aspects of entrepreneurship. These include
drafting of the business plan and its essential sections – financial, operational, markets.
Additionally, students learn methods to build and manage entrepreneurial ventures. Specific
topics include new venture creation, business development, finance for startups, and
Marketing, Management and HR specific to new ventures. Other financial-related areas are
also studied including the operating agreement, forms of organization, venture capital, other
financing sources and valuation. Students form and develop a new business idea, a business
plan and operating agreement.
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Programme Outline
Master of Business Administration
Concentration
MBA in Marketing
MKT 590 Marketing Research
In this course, students explore the role of marketing research in the overall marketing effort,
the research process and the most common approaches/techniques used. Marketing research
is critical to helping marketers make decisions. Students explore the information needs of
marketers, develop the research process, and discuss sampling techniques and data collection
methods of primary data. Particular emphasis is placed on explorative research: the first and
key step into marketing research. Students will analyze company cases to evaluate if, when
and how use marketing research tools and will work to complete a marketing research project.
The course is aimed at allowing you to grasp the relevance and contribution of marketing
research within the overall marketing and management decision making processes.
MKT 591 New Media Marketing
This course discusses and analyses how digital media technology has changed the way people
and organizations communicate and offers perspectives on how these new technologies can
be used to communicate an idea or to “sell” a product. During the course we will analyze some
of the most important and common new media, describing their nature, the reason why they
exist and the kinds of messages they communicate. We will critically evaluate various forms
of new media and determine their uses, benefits and drawbacks, understand the importance
of clear and “perfect” knowledge about your idea or product: your identity, analyze different
types of public and learn how to communicate with them depending on your message or
product, distinguish between new media rules, conventions, ethics and “best practices and
plan a new media strategy to communicate with your public.
MKT 592/LM 592 International Luxury Branding
This course will specifically analyze brand power as the main challenge for luxury industry.
Through case histories, best practices and business models we will focus on the marketing
issues related to branding in an industry where this has a very strong impact on the strategic
and business decisions. Consumer attitudes, product knowledge, brand image and many other
relevant topics will be faced in order to develop a superior knowledge of the world of
international luxury.
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Programme Outline
Master of Business Administration
Concentration
MBA in Project Management
PRJMGT555 Project Management
Learning features reinforce concepts critical to project management success. Students
practice effective communication while new cases inspire discussion and debate, and new
real-world vignettes demonstrate how to apply concepts in the workplace. New MindTap
digital resources enhance each chapter with videos, quizzes, and case animations. Students
also work with today's popular Microsoft® Project 2016. Find everything your students need
to manage projects effectively in business today.
PRJMGT556 New Trends & Methodologies in Project Management
This course builds upon the learning outcomes of the previous course PRJMGT555. It
furthermore enhances the skills of the students to learn the flexibility needed to lead a
successful project. An "agile" margin callout at the end of each section clearly identifies when
agile projects are performed differently than traditional projects or where they are
emphasized further. In many cases, this adapted or enhanced performance can be used with
modification for more traditional projects. With this text's discussion of human strengths,
students learn how to use positive psychology to understand the unique abilities of
individuals. An appendix describes each strength theme in the project context to better
prepare students to lead and manage project teams effectively.
PRJMGT557 – Project Risk Management
Projects fail because of risks that are discovered too late, are ignored or simply are not sought.
This statement seems trivial at first glance, but it is not so obvious for many stakeholders. With
effective risk management, you keep your project under control and eliminate 90% of all
project problems before they occur. This course is designed to explore the most important
methods and tools how to successfully apply risk management in projects in a practical and
easy-to-use way. You will receive hands-on instructions and tips that you can immediately
implement in your project. Identifying and analyzing uncertainties in areas such as resources,
project scope, technology, leading the project and scheduling is the most important part of
this book. All covered topics in this book are crucial elements of a sound project management
strategy and a good addition to Enterprise Risk Management.
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Programme Outline
Master of Business Administration
Concentration
MBA in Human Resources
HRM 590/GML590 Managing and Leading in Different Countries
Learning features reinforce concepts critical to project management success. Students
practice effective communication while new cases inspire discussion and debate, and new
real-world vignettes demonstrate how to apply concepts in the workplace. New MindTap
digital resources enhance each chapter with videos, quizzes, and case animations. Students
also work with today's popular Microsoft® Project 2016. Find everything your students need
to manage projects effectively in business today.
HRM 591 Human Resources Management
This course builds upon the learning outcomes of the previous course PRJMGT555. It
furthermore enhances the skills of the students to learn the flexibility needed to lead a
successful project. An "agile" margin callout at the end of each section clearly identifies when
agile projects are performed differently than traditional projects or where they are
emphasized further. In many cases, this adapted or enhanced performance can be used with
modification for more traditional projects. With this text's discussion of human strengths,
students learn how to use positive psychology to understand the unique abilities of
individuals. An appendix describes each strength theme in the project context to better
prepare students to lead and manage project teams effectively.
HRM 592/NPM 593 Managing Business Ethics
Projects fail because of risks that are discovered too late, are ignored or simply are not sought.
This statement seems trivial at first glance, but it is not so obvious for many stakeholders. With
effective risk management, you keep your project under control and eliminate 90% of all
project problems before they occur. This course is designed to explore the most important
methods and tools how to successfully apply risk management in projects in a practical and
easy-to-use way. You will receive hands-on instructions and tips that you can immediately
implement in your project. Identifying and analyzing uncertainties in areas such as resources,
project scope, technology, leading the project and scheduling is the most important part of
this book. All covered topics in this book are crucial elements of a sound project management
strategy and a good addition to Enterprise Risk Management.
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Programme Outline
Master of Business Administration
Concentration
MBA in Logistics Management
Logistics Management
Logistics and Supply Chain Management (SCM) are nowadays accepted as one of the key
concerns of organizations. Dedicated managers are appointed to be responsible for end-toend
pipelines that link supply to demand. The central theme of this module is to argue why
and how organizations can achieve competitive advantages through SCM. Moreover,
organizations compete as supply chains rather than as stand-alone organizations. This module
sets the stage for developing logistics and supply chain solutions that are flexible and capable
of adapting to the revolutionary changes in the business environment.
The module will zoom in on core concepts of logistics, supply chains and competitive
strategies, including delivering customer value (from SCM to demand network management);
management of (new) channels of distribution, including e-commerce; performance
indicators; lead-time management; the role of information in the supply chain; service
logistics; and management of global supply chains.
In addition to the theory, this module – like many modules – will introduce the student to
practical models and tools with clear examples that have proven their usefulness to many
organizations. In this module, the focus will be on tools in general management; general
problem-solving tools; performance management; financial management.
Distribution Management
The logistics industry is changing rapidly and radically, and growing in importance. The
required knowledge and skills of logistics managers and staff levels the increased
responsibilities and the scope that working in logistics entail. This module helps (future)
logistics managers in their quest to improve service and reduce cost, and makes them aware
of the many different aspects of logistics and the supply chain. The module is aimed at both
(future) logistics managers and logistics specialists. The module covers a broad arrange of key
subject areas in logistics:
1.Concepts of logistics and distribution
2.Planning for logistics
3.Procurement and inventory decisions
4.Freight transport
5.Operational management
6.Warehouse management.
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Programme Outline
Master of Business Administration
In addition to the theory, this module – like other modules – will introduce the student to
practical models and tools with clear examples that have proven their usefulness to many
organizations. In this module, the focus will be on tools in general management; general
problem-solving tools; performance management; financial management.
Courier, Logistics & Transportation Management
The phenomenon of courier and logistics has become a global imperative in the development
realities. This disposition has brought about, as a necessity, the concern to train and re-train
practitioners of courier and logistics on the relevant derivatives for effective and efficient last
mile delivery of goods and services. The thematic focus of this module, therefore, is how
courier and logistics organizations can achieve high performance level in the delivery network
through human capital development.
Consequently, this module concentrates on concepts of courier and logistics,
entrepreneurship, environment, fleet management, warehousing, supply chain management,
marketing, ICT, Management principles and techniques, communication and branding,
business development, challenges and solutions. The focus of this module is on applications
of these concepts to the urban and suburban context.
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Programme Outline
Master of Business Administration
Concentration
MBA in Health, Safety & Environment
HSE590: HSE Management System
This course provides an introduction to the management systems and quality-assurance
methods used to enhance operational and compliance effectiveness in Health, Safety and
Environmental departments and programs in accordance to ISO 14000 and ISO 45001 and
related quality-management approaches.
The student will understand the translation of corporate Health, Safety and Environmental
Policy into viable operational functions. The student will be able to communicate Health,
Safety and Environmental projects to management in a business format through
understanding of cost, budget and return- on-investment considerations.
Learning Outcomes:-
1. Explain the development of occupational safety and health worldwide.
2. Evaluate laws, standards, and best practices related to health, safety and environment.
3. Formulate effective health, safety and environmental management initiatives and
strategies that mitigate occupational injuries and illnesses.
4. Identify the types of leading and lagging health, safety and environmental performance
indicators
5. State Health, safety, and environmental management and audit systems components and
requirements (e.g., ISO 14000, 45001, 19011, ANSI Z10)
6. Identify the applicable requirements for plans, systems, and policies (e.g., safety, health,
environmental, fire, and emergency action)
7. Compare management systems with benchmarks and conduct causal factors analyses
8. Develop, implement, and sustain environmental, safety, and health management
systems then perform gap analyses
HSE591: HSE Culture and Leadership
This course focuses on behavior-based safety management practices. Effective HSE
management involves the collective support of the corporate structure and employees.
Management issues involve employee motivation, company culture and hazard recognition
and prevention.
This course addresses the essential strategies for understanding and managing an
organization and its human resources in the area of HSE administration with examples of the
strategic direction and management leadership of successful companies and also discusses
the fit of corporate strategy to the organizational type, level and culture, and the employee
culture.
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Programme Outline
Master of Business Administration
Learning Outcomes:
1. Identify the techniques for measuring, analyzing, and promoting organizational HSE
culture
2. Explain Management leadership techniques (e.g., management theories, leadership
theories, motivation, discipline, communication styles)
3. Apply management principles of authority, responsibility, and accountability
4. Develop, implement, and review behavior-based safety program.
5. Demonstrate motivational techniques to encourage all level of employees work safely.
HSE592: HSE Risk Management
This course incorporates health, safety and environmental management considerations as a
component for overall firm strategy. The course discusses the process of identification,
assessment, handling and minimization of organizational risks. Students will conduct risk
assessment through the process of collecting, analyzing and communicating scientific and
economic information for use in policy formulation, decision making and risk management.
Mathematical techniques will be used for probability determination and statistical analysis.
Learning Outcomes:-
1. Explain the concept of prevention by design.
2. Examine important steps involved in conducting a thorough hazard analysis.
3. Apply appropriate calculations to the hazard analysis process.
4. Apply risk assessment results to selection of controls for workplace hazards.
5. Recommend controls for workplace hazards.
6. Explain hazard control technologies related to common workplace hazards.
7. Examine risk assessment methods related to occupational safety and health.
8. Evaluate residual risk associated with recommended controls for workplace hazards
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Programme Outline
Master of Business Administration
Concentration
MBA in Financial Technology
FinTech586 Financial Transformation & Alternative Finance
This course provides an introduction to the FinTech and financial transformation, and
addresses the history of financial innovation from evolution to digitization of financial
services. Focusing on these themes:
1. Introduction to FinTech
2. Transformation
3. Evolution
4. Collaboration between financial institutions and startups
5. FinTech Typology
6. Emerging Economics: opportunities and challenges
7. From too-small to too-big to fail
8. History of financial innovation
9. Digitization of financial services
10. FinTech & Fund
11. P2P and marketplace lending
12. ICOs
13. Financial Risk Analysis
FinTech587 Payment, Cryptocurrencies and Blockchain
The course designed to introduce the fundamental building blocks of financial technologies
students will learn the essential components of technology-driven financial strategies, from
complex regulations to cryptocurrency to portfolio optimization. And how modern investment
strategies deploy technology to produce optimal results, explore the disruptive force of
changing payment methods. This course covers these topics:
1. Individual payment
2. Developing countries and DFS: The story of mobile money
3. Developing countries and DFS: Regulation of mobile money
4. RTGS system
5. ABCDs of alternative finance
6. Cryptocurrencies
7. Intro to digital asset market
8. Stablecoins
9. Legal & Regulatory implications of cryptocurrencies
10. What is Blockchain
11. The benefits from New Payment Stake
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Programme Outline
Master of Business Administration
FinTech588: Regulations & FinTech
Students will understand the following topics:
1. FinTech Regulations
2. Evolution of RegTech
3. RegTech Ecosystem: Financial Institutions
4. RegTech Ecosystem: Startups
5. RegTech Ecosystem: Challenges
6. RegTech Ecosystem: Regulators
7. Regulatory Sandbox
8. Smart Regulation
Module four: AI & FinTech
Students will understand the following topics in 12H
1. How AI is Transforming the future of the FinTech (Microsoft)
2. How will AI transform financial analysis? (MioTech)
3. The Application of AI in Smart Regulation
4. AI & governance
5. Challenges of AI and Machine Learning
6. Methods of data protection
7. Cybersecurity update industry (Microsoft)
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Programme Outline
Master of Business Administration
From our students
Name: Emma Smith
Specialization(s): Global Management & Leadership; Human Resource Management
Favorite Quote: “Don’t be afraid to walk alone. Don’t be afraid to like it.”
Where do you see yourself in 5 years?
In 5 years time, I see myself having lived in 1-2 more countries gaining experience with
international companies while building my own. After 5 years, I hope to have gained enough
knowledge and experience to launch a global business.
So you finished your classes in 2018, tell us about your experience after your
MBA Degree Program.
After finishing my MBA, I have been able to continue to grow in my current career path
working for an international school. Most of the courses I took while attending SSM such as
Marketing Dynamics, Human Resource Management, and Global Management and
Leadership have been directly applicable to my current job. It’s been an amazing experience
to be able to see the knowledge and skills I gained during the program, being used to
improve in my current role. I’ve been able to convert my study permit into an Italian work
permit, which is a long-term goal I have been working on for the last 3 years. I’m absolutely
thrilled to be working in this international job setting. I feel have I grown immensely not only
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Programme Outline
Master of Business Administration
in terms of finding direction towards my career goals, but also as a person. I have become
more decisive, more driven to achieve my goals, more fearless in going for the things I want
out of life, and more aware of the skill set I have! I think the biggest gift SSM has given me,
was showing me all that I have to offer to the world, and helping me see my own value and
potential.
Can you share an experience that is most memorable with relation to the
MBA Degree program?
I would say my most memorable experience while studying at SSM, was creating the vision
board during one of my first classes at SSM. Now I don’t want to give this away, since it’s
definitely a highlight, but it was super amazing to put your goals on paper, and start to see
them come to life throughout the year. I also will never forget when we presented our life
story and strengths and weaknesses to our peers. I think that this program taught me so
much more about myself as a person, and made me reflect on so many aspects of my life!
What was your favourite class in the program and why?
My favorite classes were Negotiating Globally with Dr. Massimiliano Bracalé and Marketing
Dynamics with Mr. Gianni Manente. Negotiating Globally was such an important and
practical class for me. Dr. Massimiliano Bracalé really taught me the importance of how to
speak up for myself and demand my worth! I struggle a lot with that, but in business, this is
the KEY! I’ve already been able to use what I learned in the course multiple times, both in my
career, and just in my day to day life! The Marketing Dynamics course on the other hand,
showed me an aspect of business I’m truly passionate about, but also helped me learn so
much which I could directly apply to my current job! I began that course the same month I
started working on marketing projects for my school, and I’m so thankful for everything Mr.
Manente taught me.
What do you think differentiates this MBA from other MBA programs?
The flexibility and support offered by the faculty of these courses make it stand out from all
the others in Rome. You’re able to continue to work by attending night courses, and it was
amazing to see how many people with careers were in my courses were working to better
their skills and themselves. The SSM faculty is so supportive and understanding, and each
professor brings their own unique personality and knowledge to the team. I would say the
international environment is one I haven’t seen anywhere else. I made amazing friends with
people from all over the world, and those friendships have continued to flourish across seas
even after the program. I’ve also bonded with many of my professors and been able to learn
so much from them both inside and outside the classroom and for this I am thankful.
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Programme Outline
Master of Business Administration
Name: Ali A. Shah Povia
Specialization(s): Global Management & Leadership; Human Resource Management
Favourite Quote: “If your dreams don’t scare you, they aren’t big enough”
Where do you see yourself in 5 years?
In 5 years time I see myself as a senior manager in an international company, or, perhaps, I
could already be running my own.
So, you finished MBA classes in 2018, tell us about your experience after your
MBA Degree Program.
After having completed the SSM MBA program, I feel like my perspective on a lot of things
has broadened and I have learnt a lot not only regarding finance, but also unexpected
subjects like philosophy. The leadership course has been an eye opener, and I have used the
skillset acquired through the program in my current job, motivating colleagues and leading
various projects for the school. Knowing that I can now add MBA amongst my titles brings
me great pride, as well as gratitude for the helpful and welcoming atmosphere I found at
SSM.
If you could describe your experience in Rome during your MBA how would
you sum it up?
It has been a great year, a year of change. Working during the day and attending the MBA in
the evening, both working and studying on weekends, it was very tough at times, but it was
worth it. I had collaborative course mates, great lecturers, and a lot of support from friends
and family. This led me to push myself and discover my capabilities. I’d like to add that it was
fun too. If I could, I would do it all over again!
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Programme Outline
Master of Business Administration
What was your favourite class in the program and why?
One of the best courses we took was Competitive Strategy with Paolo Bongarzoni, as well as
Negotiating Globally with Dr. Massimiliano Bracalé. These two courses were the ones that I
was able to apply to my job the most, so they stayed with me.
What do you think differentiates this MBA from other MBA programs?
The main difference, which convinced me to attend, was the variety of courses offered on
the program and the fact that it works its schedule around the needs of people with jobs.
The beautiful welcoming atmosphere pushed me forward and the price is very convenient
compared to other MBA’s, especially considering the quality of the education you’re getting.
Now that I have taken the course, I can say that the variety of professors also adds to the
program, and the SSM team is very helpful and offers its support through any possible
situation.
I highly recommend it.
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Programme Outline
Master of Business Administration
Name: Alan Jones Faria
Sr. Procurement & Contracts Specialist
Kellogg Brown & Root Inc. (UAE)
This school has been phenomenal. The faculty are highly skilled and
very easy to talk to and work with. The teaching faculty are insightful,
helpful and engaging. I have learned a lot; the syllabus is set up to
really help each student win. Pursuing my MBA (Global Management
& Leadership) with SSM has been one of my best decisions.
If you are looking out to achieve career success, skills enhancement
and to get a great learning experience, my high recommendation to
others, to pursue MBA with SSM.
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Programme Outline
Master of Business Administration
Name: Alina Romanyuk
Cluster Director of Sales and Marketing
Savoy Seychelles Resort & Spa
Holding an executive position of Cluster Director of Sales and Marketing, it is
important for me to advance my knowledge in all the key areas related to
Management and International Leadership. We have to learn new skills and gain
new self-awareness in order to influence those around us in a positive and
productive way. “The MBA at Swiss School of Management is a top-notch option
for any student seeking individual attention, knowledgeable and experienced
professors. In fact, some of the professors work with leading companies in the
UAE giving us a real-time application of the subject learning to our jobs.
In the program, I gained tremendous knowledge of many facets of the business.
Course offerings are diverse and cover subject areas that include accounting,
business strategy, business analysis, human resources, negotiation, competitive
strategy.
I would advise every MBA aspirant in the UAE to get a feel of the SSM programs
before deciding on their choice.
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Programme Outline
Master of Business Administration
Christopher G. Fernando
Licensed Aircraft Technician
Etihad Airways Engineering (UAE)
I have a very pleasant experience with Swiss School of Management. I learned a
lot through the lectures of highly qualified and experienced professors. The
assignments were very well-designed since most of the problems are application
problems or regarding real-life functions where I had to apply all the theories I
learned instead of just memorizing them. Each module has sharpened my
knowledge.
MBA with Swiss School of Management enforced my pursuit of becoming a
manager. Not only did it provide an insider's look at the role of the manager and
all the responsibilities in that role, but it also introduced me to other important
aspects in the processes.
Even though I have a full-time job, the flexible schedule made it easy for me to
attend classes.
I am also very pleased with the helpfulness and kindness of all the support staff
in the center.
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Programme Outline
Master of Business Administration
Tymoor Ul Hassan
Area Sales Manager
Johnson & Johnson Consumer- Gulf International (UAE)
Driving business in one of the leading FMCG Company in UAE requires managerial skills
and knowledge in order to perform in such competitive market. Studying an MBA
degree forced me to come out of the comfort zone and improve my leadership and
people management skills and I found Swiss School of Management is most suitable
institution in UAE for working professionals to explore the latest International Business
trends, apply the newest management tools and techniques, and challenge yourself to
improve your business, teams, and collaboration. The MBA program at SSM is also a
great way to prepare for a changing business environment. The abilities you develop
are also the best tools you have to adapt to the unavoidable change of industries, the
marketplace, and the ways people do business. The program is especially designed to
improvise skills and knowledge of students in the field of General Management,
Strategic Management, International Business, Leadership and Human Resource
management. The professors are highly knowledgeable having subject related
experience and this helps us to learn skills we can directly implement in our workplace.
The program is providing me knowledge and skills which I am applying at my workplace
and getting recognized for the same. I will highly recommend MBA course at Swiss
School of Management to all UAE professional seeking to enhance their skills and
knowledge to be successful in their careers.
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Programme Outline
Master of Business Administration
Zubaid Faqiri
Operations Analyst
DUTECH LLC, PCFC - Dubai World (UAE)
It’s a pleasure to study at Swiss School of Management. I have a good
experience here meeting professionals from different industries. All
professors are well-educated and highly qualified. They are very
friendly and understanding with all of us. SSM is all about delivery of
high-quality education and we really see this. I have made new best
friends while enjoying my course. I am sure SSM will change my life for
the better and help me to become successful. I can't wait to graduate
from Swiss School of Management. I also appreciate our SSM staff who
all are so supportive and flexible in helping us with any difficulty we
face.
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Programme Outline
Master of Business Administration
Contact us
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Sharjah - UAE
P.O. Box No. 38269
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SWISS SCHOOL
Head office
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Switzerland
www.ssm.swiss
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info@ssmdubai.com ssm.dubai.swiss +971 56402 5577
HOTLINE
600 527 221
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