Highlights - Marbella Luxury Real Estate Magazine 2019

Highlights
says Knight Frank Dubai partner Maria Morris of the
huge oceanfront residences that will enjoy the hotel’s
lavish facilities and services. Glamorous as it is to say
you have a home made by, say, Missoni – as is the case
on the Miami waterfront – it seems more logical for
a Marriott or Mandarin Oriental, who are experts in
food and beverage available 24 hours a day – but you
do need a properly trained concierge and excellent
management,” he comments.
Branded residences began in the US nearly a
century ago, when the Sherry-Netherland hotel
opened in Manhattan in 1929. The concept really
Sydney view from Crown Residences at One Barangaroo, see page 130
hospitality, to provide your in-house chef and turn
down your sheets at night rather than a brand known
for its colourful knitwear. But actually, says Ian
Pidgeon, having a hotel as the brand isn’t essential
to the success of the scheme. “You don’t need to have
“WEALTHY BUYERS want the
five-star HOTEL SERVICE they
EXPERIENCE in their travels
to exist in their HOMES too,”
began to take off in the 1980s, however, when Four
Seasons opened condos next to its hotel in Boston
and Aman hotels took the concept to a resort setting
in Thailand.
Now, North America claims a third of the world’s
branded schemes. But Asia – particularly Thailand,
where 40% of new developments are branded – is
following hot on its heels. Australia now claims its
first branded residences project too - One Barangaroo
on the Sydney harbour front, practically within
earshot of the Opera House. The new six-star Crown
Resort hotel will service the 82 residences, which are
available through Knight Frank.
Europe has been slower to latch on, accounting
for just 7% of branded residences globally. It’s partly
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