Highlights - Marbella Luxury Real Estate Magazine 2019

Highlights
location for its second Spanish resort – a locallyadapted
version of Miami’s upmarket Surf Club in
partnership with the US developer Fort Partners.
The privately-owned residences will form part of the
hotel’s accommodation, earning owners significant
revenue when they are not using them.
W, the hotel chain that transformed Barcelona’s
beachfront when it opened in 2009, has also chosen
the Costa del Sol resort for its new venture, The
Residences at W Marbella, scheduled to open in
2021. The resort – part of the Starwood-Marriott
group - will overlook Real de Zaragoza beach and
include 100 W-branded apartments and villas for sale
it has slowly, discreetly taken this period of recovery
since the crisis to become a highly desirable one of
its own.
The developers of Francesc Macià 10 - whose
eight huge, lateral residences in a converted landmark
Bauhaus building are described as Barcelona’s first
super-prime residential scheme – have followed a
similar path. Rather than recruit a global brand, they
have put together a local team with local expertise
and knowledge, explains José Caireta, co-founder
of developers Squircle Capital. “Not only is this cost
saving, but it ensures independence, a more personal
service and flexibility.”
The converted landmark Bauhaus building at Francesc Macià 10
with access to all of the hotel’s amenities, including
dining, housekeeping and a private pool.
Spain is also showing a talent for developing its
own brands of luxury residences. Finca Cortesín, near
the Moorish whitewashed town of Casares on the
Costa del Sol, launched just before Spain’s property
market was hit by the global credit crisis. Yet a decade
or so later, the five-star cortijo-style hotel and large,
luxury villas, set on one of the country’s best golf
courses, has built a reputation as one of the best
boutique resorts in Spain. Rather than buy into the
name and reputation of an already established brand,
For developers who do choose to partner up with
a global brand, the options are limitless. If it can work
with luxury car and clothes brands, why not with
big tech, wellness or eco brands? The Ritz-Carlton
Residences Miami Beach is setting itself apart from the
competition with facilities such as the first residential
sharing room, where residents can borrow each other’s
golf clubs, designer handbags or vintage artworks.
For buyers, it’s all about finding a place and
product that chimes with their character and lifestyle.
It’s like living with an old, cherished friend – one who
needs little introduction.
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