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Graph 1. Uses of the Standard Drink concept in European countries. The graph is based on data

gathered by the ISS [ 3 ].

Number of countries

30

25

20

15

10

5

0

In advice (brief intervention)

provided by health care

professionals

In public education messages

On alcoholic beverage packages

to indicate the alcoholic content

To a large extent To some extent Not at all

People’s understanding of Standard Drinks

Findings from the RARHA survey carried out by the HSE indicated that public understanding of the

national Standard Drink definition had been evaluated in only five countries. In three countries,

understanding of the SD among alcohol consumers was deemed very good (with more than 60% of

survey respondents understanding the definition). In one country the understanding was neither good

nor bad while in another one it was rated as very poor (less than 30% understanding the definition).

Understanding among the general public was rated very good in two countries, neither good nor bad in

one country and very poor in one country.[ 4 ]

Findings from an online survey conducted by Eurocare in the framework of Joint Action RARHA

with 7950 respondents from 21 European countries indicated that half of the responents (49%) were

not familiar with the Standard Drink concept. e Those who said they were aware of the concept

provided an array of irregular descriptions. The definition provided by a Spanish respondent illustrates

the challenge: “una unidad, pero no sé cuánto es la medida exactamente”, that is, “one unit, but I am

not sure about the exact measure”.[ 6 ]

Several studies have examined drinkers’ knowledge of what a Standard Drink is. Recent findings

from Europe are summarized below:

• An Irish survey reported that 58% had heard of the standard drinks; 24% knew the number of

standard drinks in a 200 ml glass of wine, 51% were aware that a half pint of Guinness contains

one standard drink, 39% knew how many standard drinks are in a pint of lager and 33% knew

how many standard drinks are in a single measure of spirits.[ 21 ]

• An English survey found that 90% had heard of the term ‘unit’; 63% of beer drinkers knew that

one unit of beer is half a pint, 27% of wine drinkers correctly said that one unit is less than a

small glass of wine and 69% of spirits drinkers were aware that a single measure was one

unit.[ 22 ]

• In a Scottish study, approximately half of 1497 adults were able to correctly identify the

number of units in a pint of beer, measure of spirits or a glass of wine (47-51%). Public

awareness of unit content had changed little since 2007.[ 23 ]

Numerous studies have examined how the size of drinks actually poured by people corresponds to

Standard Drinks or units of alcohol. Findings from studies in European countries are summarized below:

• In the UK, 309 secondary school and 125 university students were asked to estimate the

alcohol unit content of three types of alcoholic drinks in different serving sizes. Knowledge of

units was poor. They were also asked to pour their usual drink. The usual drinks were

e

The number of respondents per country varied from less than one hundred to more than two thousand.

37

Good practice principles for low risk drinking guidelines

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