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Best in Italy [EsteticaExport] (Last Update 06/2021)

An exclusive selection of the best hair products made in Italy for leading distributors.

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BEST IN ITALY<br />

BEST IN ITALY<br />

BEST IN ITALY<br />

BEST IN ITALY<br />

BEST IN ITALY<br />

BEST IN ITALY<br />

AN EXCLUSIVE<br />

SELECTION<br />

OF THE BEST<br />

HAIRPRODUCTS<br />

MADE IN ITALY<br />

FOR LEADING<br />

DISTRIBUTORS<br />

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AN EXCLUSIVE<br />

SELECTION<br />

OF THE BEST<br />

HAIRPRODUCTS<br />

MADE IN<br />

FRANCE<br />

FOR LEADING<br />

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BEST IN BEST GERMANY IN BEST GERMANY IN GERMANY<br />

BEST IN BEST GERMANY IN BEST GERMANY IN GERMANY<br />

AN EXCLUSIVE<br />

SELECTION<br />

OF THE BEST<br />

HAIRPRODUCTS<br />

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GERMANY<br />

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&AUSTRALASIA<br />

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THE EXCELLENCE<br />

OF HAIR PRODUCTS<br />

Five billion euros is the value of "Made <strong>in</strong> <strong>Italy</strong>” cosmetic product exports. The constant evolution of exports cont<strong>in</strong>ues<br />

to have a positive impact on the balance of the Italian economy. In the 2019 trade balance, the cosmetics segment<br />

was <strong>in</strong> third place, just beh<strong>in</strong>d w<strong>in</strong>e and fashion, and above other excellences Made <strong>in</strong> <strong>Italy</strong>, like eyewear, pasta, and<br />

yachts. The safety guaranteed by the formulation and constant product <strong>in</strong>novation contribute to the ma<strong>in</strong>tenance of<br />

quotas on <strong>in</strong>dividual markets and push the <strong>in</strong>crease <strong>in</strong>to new areas of excellence, confirm<strong>in</strong>g the quality of Italian<br />

supply <strong>in</strong> the cosmetics sector. France, Germany,<br />

COMPARISON OF SECTORS BY ORIENTATION TOWARD<br />

INTERNATIONALISATION:<br />

Sector Balance Var.% balanc '19-18<br />

W<strong>in</strong>e 6,100 +13.9%<br />

Fashion and garments 5,600 +4.3%<br />

Cosmetics 2,900 +5.5%<br />

Eyewear 2,700 +4.6%<br />

Pasta 2,500 +7.1%<br />

Boats and yachts 2,100 +34.5%<br />

Motorcycles 500 +25.1%<br />

Helicopters 400 -75.2%<br />

Centro Studi results based on ISTAT data. Values <strong>in</strong> millions of euro and variations <strong>in</strong> 2019 over 2018<br />

ITALIAN COSMETIC INDUSTRY EXPORTATION IN 2018 (JANUARY-OCTOBER)<br />

2,7<br />

2,8<br />

3,2<br />

3,6<br />

5,1<br />

6,1<br />

7,4<br />

10,4<br />

11,7<br />

12,5<br />

Share <strong>in</strong> % of total<br />

2019 exports<br />

Belgium<br />

UAE<br />

Poland<br />

Netherlands<br />

Hong Kong<br />

Spa<strong>in</strong><br />

United K<strong>in</strong>gdom<br />

United States<br />

Germany<br />

France<br />

Export values compared<br />

- top 10 -<br />

111<br />

115<br />

131<br />

145<br />

+4.3%<br />

-6.4%<br />

-8.0%<br />

+0.3%<br />

Centro Studi results based on ISTAT data. Values <strong>in</strong> millions of euro and variations <strong>in</strong> 2019 over 2018<br />

207<br />

248<br />

+3.3%<br />

304<br />

-2.3%<br />

+7.8%<br />

425<br />

478<br />

+4.4%<br />

512<br />

+3.6%<br />

-3.7%<br />

and the Unites States have a two-digit effect on<br />

the bottom l<strong>in</strong>e of cosmetics export, while the<br />

United K<strong>in</strong>gdom, Poland, and the United Arab<br />

Emirates are dest<strong>in</strong>ations that have recorded the<br />

highest growth over the past year.<br />

The entire world envies cosmetics “Made <strong>in</strong><br />

<strong>Italy</strong>”, especially when speak<strong>in</strong>g of colour. It is<br />

not by chance that the jewel <strong>in</strong> the crown of<br />

Italian exportation is represented by make-up<br />

and hair colour.<br />

Estetica <strong>Best</strong> <strong>in</strong> <strong>Italy</strong> is a celebrationg to<br />

promote precisely these Italian companies that<br />

represent excellence <strong>in</strong> professional hair<br />

products.<br />

C<strong>in</strong>que miliardi di euro è il valore dell’export dei prodotti<br />

cosmetici ‘made <strong>in</strong> <strong>Italy</strong>’. La costante evoluzione<br />

dell’export cont<strong>in</strong>ua ad impattare positivamente sulla<br />

bilancia dei pagamenti italiana. Nel saldo commerciale<br />

del 2019, il comparto della cosmetica è terzo dopo<br />

il v<strong>in</strong>o e la moda e precede altre eccellenze del made<br />

n <strong>Italy</strong> quali gli occhiali, la pasta, la nautica.<br />

Sicurezza delle formulazioni e costante <strong>in</strong>novazione di<br />

prodotto contribuiscono alla tenuta di quote sui s<strong>in</strong>goli<br />

mercati e sp<strong>in</strong>gono l’<strong>in</strong>cremento su nuove aree di<br />

eccellenza, a conferma della qualità dell’offerta<br />

italiana nel settore cosmetico. Francia, Germania<br />

e Stati Uniti hanno un peso ‘a doppia cifra’ sul totale<br />

dell’export cosmetico. Mentre Regno Unito, Polonia e<br />

Emirati Arabi sono le dest<strong>in</strong>azioni che hanno registrato<br />

la maggior crescita nell’ultimo anno.<br />

In tutto il mondo si guarda ai cosmetici ‘made <strong>in</strong> <strong>Italy</strong>’<br />

soprattutto quando si parla di colore. Non a caso la<br />

punta di diamante nell’esportazione è rappresentata<br />

dal make-up e dalle t<strong>in</strong>ture per capelli.<br />

Estetica <strong>Best</strong> <strong>in</strong> <strong>Italy</strong> vuole celebrare e promuovere<br />

proprio le aziende italiane che rappresentano<br />

l’eccellenza nei prodotti professionali per capelli.<br />

i<br />

PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia<br />

EXPORT BUSINESS DEVELOPMENT MANAGER:<br />

Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it<br />

CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it<br />

EDITORIAL STAFF: Lucia Preziosi, Glorianna Vaschetto<br />

LAYOUT: Manuela Artosi, Davide Cardente, Mar<strong>in</strong>a Gallea<br />

ENGLISH EDITING AND TRANSLATIONS: Marie Scarano<br />

Advertis<strong>in</strong>g Head Office: Corso Cairoli, 16 - 10123 Tor<strong>in</strong>o (<strong>Italy</strong>)<br />

Tel.: +39 011 83921113 - Fax: +39 011 8171188 - adv@estetica.it<br />

Edizioni Esav s.r.l.: Via Cavour, 50, 10123 Tor<strong>in</strong>o (<strong>Italy</strong>)<br />

Tel.: +39 011 83921111 - Fax: +39 011 8125661 - <strong>in</strong>fo@estetica.it<br />

ONLINE<br />

<strong>in</strong>fo@estetica.it - pec@pec.estetica.it - www.esteticaexport.com<br />

PRINTED IN ITALY. Registration n. 435 of<br />

7.4.49, Tur<strong>in</strong> Law Court. All rights reserved.<br />

Reproduction <strong>in</strong> whole or <strong>in</strong> part of texts or<br />

photography is prohibited. Manuscripts,<br />

photographs and art are selected at the<br />

discretion of the publi sher free of charge<br />

(advertis<strong>in</strong>g exclu ded). Whether published<br />

or not, no material will be returned and<br />

rema<strong>in</strong>s the property of the publish<strong>in</strong>g house,<br />

which may make use of it as seen fit. This may<br />

<strong>in</strong>clude the withdrawal of publication rights<br />

to other publish<strong>in</strong>g houses. Estetica requires<br />

exclusive publication rights <strong>in</strong> the hairdress<strong>in</strong>g<br />

sector for all photography submitted which<br />

must not therefore be offered for publication<br />

to other magaz<strong>in</strong>es <strong>in</strong> the hairdress<strong>in</strong>g trade<br />

or <strong>in</strong>dustry.<br />

<strong>Update</strong>d version March 2020<br />

Ristampa aggiornata March 2020


ALTEREGO<br />

ITALY<br />

BEAUTY AND<br />

KINDNESS<br />

OUR HISTORY<br />

With 32 years under the leadership of Arturo<br />

Pegor<strong>in</strong>, 1988 sees sons Gianni and Federico<br />

br<strong>in</strong>g to life, Alter Ego <strong>Italy</strong>, what is today<br />

recognized as the Crow Jewel of the AGF88<br />

Group. Distributed <strong>in</strong> more than 60 countries all<br />

over the world, <strong>in</strong> these past three decades, the<br />

brand has earned a reputation for <strong>in</strong>novation<br />

and product excellence. A passion for quality<br />

and attention to detail, “down to the last drop”,<br />

along with values cont<strong>in</strong>ually passed through the<br />

generations for work, classic beauty and family!<br />

ABOUT US<br />

Company Name:<br />

Pettenon Cosmetics<br />

S.p.A.<br />

Company Address:<br />

via del Palù 7/d 35018<br />

San Mart<strong>in</strong>o di Lupari (PD)<br />

Website:<br />

www.alteregoitaly.com<br />

Founded <strong>in</strong>:<br />

1946<br />

Ma<strong>in</strong> Brands:<br />

“Made with K<strong>in</strong>dness”<br />

Care Range, Urban Proof,<br />

Technofruit Color,<br />

My Color, Blondego<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

North and South America,<br />

All European Countries,<br />

North Africa, Middle East,<br />

Australia<br />

Our mission is to <strong>in</strong>spire creativity through<br />

exceptional ongo<strong>in</strong>g education, <strong>in</strong>novative tools<br />

and products of the highest performance to<br />

advance the development and success of salon<br />

professional’s worldwide.<br />

THE BRAND ESSENCE<br />

One of the Lat<strong>in</strong> translations for the words<br />

‘Alter Ego’ is ‘your trusted friend’ and Alter<br />

Ego <strong>Italy</strong> has been the trusted friend of salon<br />

professionals for 30 years worldwide. Another<br />

translation is ‘the other you’ or “your best soul<br />

mate” and this duality is represented by the<br />

brand payoff that is “Beauty and K<strong>in</strong>dness”:<br />

on one hand the brand talks about Beauty as<br />

its core bus<strong>in</strong>ess, on the other hand about<br />

K<strong>in</strong>dness as respect for what is precious for us.<br />

Alter Ego <strong>Italy</strong> has a clear commitment <strong>in</strong> be<strong>in</strong>g<br />

a susta<strong>in</strong>able brand <strong>in</strong> everyth<strong>in</strong>g it does and,<br />

<strong>in</strong>deed, jo<strong>in</strong>ed the AGF88 Group <strong>in</strong> its “Water<br />

Save Campaign” know<strong>in</strong>g the importance of<br />

water sav<strong>in</strong>g, look<strong>in</strong>g for a better future.<br />

AEI EDUCATIONAL PROGRAM: it offers a<br />

complete range of workshops designed to<br />

build a core foundation of knowledge and<br />

technical skills. The <strong>in</strong>-salon program br<strong>in</strong>gs,<br />

directly to you, custom-made classes adapted<br />

to the needs of each team. The Alter Ego <strong>Italy</strong><br />

education team is built on established <strong>in</strong>dustry<br />

leaders <strong>in</strong> color<strong>in</strong>g, cutt<strong>in</strong>g and styl<strong>in</strong>g. Leonardo<br />

Rizzo, the eldest son of Tony Rizzo, one of the<br />

UK’s best-loved hairdress<strong>in</strong>g personalities, has<br />

spent a lifetime with<strong>in</strong> the hairdress<strong>in</strong>g <strong>in</strong>dustry.<br />

Now he is Alter Ego <strong>Italy</strong> International Creative<br />

Director and he is the m<strong>in</strong>d beh<strong>in</strong>d all the latest<br />

Cut&Color collections.<br />

Thanks to our SALON EXPANSION program,<br />

Alter Ego <strong>Italy</strong> offers each salon the opportunity<br />

to choose the market<strong>in</strong>g program best suited to<br />

their specific needs.


REASONS WHY<br />

Family owned company s<strong>in</strong>ce 1988<br />

Made <strong>in</strong> <strong>Italy</strong><br />

Innovation <strong>in</strong> products<br />

Beauty and K<strong>in</strong>dness<br />

as brand philosophy<br />

Salon exclusive<br />

Complete portfolio of<br />

professional products<br />

Perfect balance between<br />

science and nature<br />

Ongo<strong>in</strong>g <strong>in</strong>spiration and Education<br />

International distribution<br />

Customized market<strong>in</strong>g solutions<br />

STAR<br />

PRODUCTS<br />

Around the concept of<br />

beauty, Alter Ego <strong>Italy</strong> has<br />

developed a complete<br />

portfolio of professional<br />

products dedicated to hair<br />

color, shape, care and<br />

styl<strong>in</strong>g.<br />

TECHNICAL PRODUCTS:<br />

TECHNOFRUIT COLOR, MY<br />

COLOR, BLONDEGO, JUST<br />

COLOR, PASSION COLOR<br />

MASK.<br />

A wide technical portfolio<br />

cover<strong>in</strong>g all hairdress<strong>in</strong>g<br />

needs: next generation<br />

formulae (PPD FREE),<br />

reduced use of packag<strong>in</strong>g<br />

(no plastic film), <strong>in</strong>credible<br />

last<strong>in</strong>g brilliance, an<br />

<strong>in</strong>f<strong>in</strong>ite palette of<br />

“creative nuances, high<br />

performance delivery<br />

systems and new technologies<br />

to reduce the<br />

consumption of water.<br />

CARE PRODUCTS:<br />

“MADE WITH KINDNESS”<br />

CARE PRODUCTS, URBAN<br />

PROOF EXPERIENCE<br />

COLLECTION<br />

Products with natural<br />

derived <strong>in</strong>gredients up to<br />

99%, without sulfates,<br />

parabens, petrolatum,<br />

highly biodegradable<br />

formulas up to 90%,<br />

tested for nichel, chrome,<br />

cobalt and dermatologist,<br />

recycled PET packag<strong>in</strong>g<br />

(conformed with food<br />

contact – FDA approved),<br />

FSC paper.


ARTÉGO<br />

CARE<br />

FOR BEAUTY<br />

BECAUSE BEAUTY IS OUR JOURNEY, AND<br />

THE JOURNEY ITSELF IS OUR DESTINATION<br />

It’s 1998. A group of experts <strong>in</strong> the field of<br />

professional and <strong>in</strong>ternational hair care<br />

chooses to give life to a Made <strong>in</strong> <strong>Italy</strong> quality<br />

entrepreneurial project. The brand “Artègo”<br />

was established gather<strong>in</strong>g expert knowledge<br />

and skills. Investors wish was to develop a<br />

project aimed at tra<strong>in</strong><strong>in</strong>g and promot<strong>in</strong>g the<br />

creative and technical talent of hairdressers as<br />

well as their artistic personality; giv<strong>in</strong>g space<br />

to artisanship and formulative <strong>in</strong>novation;<br />

listen<strong>in</strong>g to salons needs and stress<strong>in</strong>g the<br />

Italian orig<strong>in</strong>s of its beauty tradition. S<strong>in</strong>ce<br />

then, the Company cont<strong>in</strong>ued its journey,<br />

grow<strong>in</strong>g constantly. The brand is today sold <strong>in</strong><br />

more than 40 different countries all over the<br />

world; Artègo people are moved by the yearn<br />

for creat<strong>in</strong>g beauty and constant exploration,<br />

always committed to support<strong>in</strong>g its loyal<br />

hairdressers by grow<strong>in</strong>g their bus<strong>in</strong>esses<br />

and professionalism. Artègo faces its future<br />

with dynamism, curiosity, bravery, and looks<br />

towards its horizon together with whomever<br />

believes <strong>in</strong> the universal value of beauty; that<br />

same value that guides us <strong>in</strong> the care and<br />

consideration for Nature, People, Th<strong>in</strong>gs. This<br />

attitude is actually expressed by our vision and<br />

philosophy “Care fo Beauty” as the expression<br />

of an engagement and desire to operate and<br />

behave <strong>in</strong> the world. Beautiful th<strong>in</strong>gs reveal<br />

the care, the talent and the passion of who<br />

created them and care is a real beauty<br />

gesture for us. Artègo has artisan tailoredmade<br />

quality and formulative <strong>in</strong>novation,<br />

italian talent and tradition for beauty. In our<br />

company “MADE IN ITALY“ means <strong>in</strong> house<br />

manufactur<strong>in</strong>g, formulation and production<br />

procedural management, prolific and advanced<br />

partnerships with universities and cosmetic<br />

research <strong>in</strong>stitutions.<br />

ABOUT US<br />

Company Name:<br />

Unicompany S.p.A<br />

Company Address:<br />

Via Pont<strong>in</strong>a Vecchia km 33,600<br />

00040 Ardea (RM) - <strong>Italy</strong><br />

Website:<br />

www.myartego.com<br />

Founded <strong>in</strong>:<br />

1998<br />

CEO | Founder:<br />

Mr. Francesco Bandiera<br />

Ma<strong>in</strong> Brands:<br />

Artègo<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europa, North America, Middle East,<br />

North Africa, Oceania


OUR MISSION: SALON AND CLIENTS<br />

SATISFACTION AS A GOAL<br />

We believe <strong>in</strong> salon growht and we <strong>in</strong>vest <strong>in</strong><br />

its enhancement, thanks to advanced and<br />

<strong>in</strong>novative products and tra<strong>in</strong><strong>in</strong>g, <strong>in</strong>centives, new<br />

ideas and development opportunities. We create<br />

value for the salon through client satisfaction,<br />

content, ideas, solutions, proposal. This is our<br />

virtuous circle.<br />

OUR MARKETS<br />

We sell thoughout importers and distributors<br />

<strong>in</strong> more than 40 foreign markets: EU, North<br />

America, Australia, Turkey and Marocco,<br />

alongside the best middle-eas markets. We<br />

have a strong <strong>in</strong>terest <strong>in</strong> the North American<br />

market, and we look at emerg<strong>in</strong>g markets such<br />

as Central and Southern American ones as well.<br />

We are travelers: beauty is our journey, and the<br />

journey itself is our dest<strong>in</strong>ation. We're moved by<br />

the yearn for constantly explor<strong>in</strong>g and <strong>in</strong>terprets<br />

its mood with ideas, products, styles and places.<br />

With care, passion and professionalism.<br />

OUR DRIVERS<br />

•PHYTO-TECHNOLOGY: we obta<strong>in</strong> the best<br />

technical and beauty results balanc<strong>in</strong>g natural<br />

elements (always present <strong>in</strong> our formulations)<br />

with active cosmetic pr<strong>in</strong>ciples orig<strong>in</strong>at<strong>in</strong>g from<br />

scientific research.<br />

•RESEARCH, INNOVATION: constant for us,<br />

not only <strong>in</strong> formulations, but <strong>in</strong> shapes, colors,<br />

materals.<br />

•TRAINING: makes shared experiences<br />

possible, contribut<strong>in</strong>g to professional and<br />

bus<strong>in</strong>ess salon’s growth.<br />

•EXCELLENT PARTERSHIPS: we choose the<br />

best, <strong>in</strong> every field of our activity. We share<br />

our modus operandi with research <strong>in</strong>stitutes,<br />

suppliers, high level professional consultants<br />

to <strong>in</strong>terpret ours and our customers’ needs.<br />

•ENVIRONMENTAL AWARENESS: REDUCE-<br />

REUSE-RECYCLE: we promote and opt<br />

for responsible attitudes to reduce the<br />

environmental impact. We use renewable<br />

energy plants. We reduce unnecessary packs<br />

REASONS WHY<br />

OUR PHILOSOPHY: Beautiful th<strong>in</strong>gs<br />

reveal the care, the talent and the<br />

passion of who created them and<br />

care is a real beauty gesture for us<br />

OUR MISSION: We believe <strong>in</strong><br />

salon growht and we <strong>in</strong>vest <strong>in</strong> its<br />

enhancement<br />

OUR MODUS OPERANDI: Know,<br />

Know-how, Know better, Know<br />

together<br />

manufactur<strong>in</strong>g. We choose tools and furniture<br />

that are beautiful, smart, reusable and fun.<br />

We use FSC paper, sourced from responsibly<br />

managed forests.<br />

•SOCIAL RESPONSIBILITY: a company is not<br />

a mach<strong>in</strong>e, but has a lead<strong>in</strong>g role <strong>in</strong> society. It<br />

creates job opportunities and social growth. We<br />

th<strong>in</strong>k that companies can go further, support<strong>in</strong>g<br />

projects and community <strong>in</strong>itiatives. One of our<br />

important <strong>in</strong>itiative is support<strong>in</strong>g FAI “Fondo<br />

Ambiente italiano” (Environmental Italian Fund).<br />

As a Golden Membership Donor, it fulfills our<br />

spirit, our vision, our Care For Beauty belief. It<br />

represents an <strong>in</strong>centive for us, a commitment<br />

to safeguard beauty <strong>in</strong> all its shapes; we do not<br />

only ideally share this belief, but we support it<br />

with projects and concrete actions.


ARTÉGO<br />

STAR PRODUCTS<br />

Beauty Fusion<br />

Phyto-tech color, up to<br />

99% organic natural<br />

<strong>in</strong>gredients. One l<strong>in</strong>e<br />

for many services.<br />

Extraord<strong>in</strong>ary, modern,<br />

ground-break<strong>in</strong>g<br />

collection made of<br />

63 oil color shades<br />

mixable among them.<br />

All the l<strong>in</strong>e is completely<br />

FREE of COCAMIDE<br />

DEA, MEA and ADDED<br />

ALCOHOLS, replaced <strong>in</strong><br />

the formulation by natural<br />

components, of whom<br />

100% Organic Zemea®,<br />

for a silky and soft f<strong>in</strong>al<br />

hair texture. No PPD or<br />

RESORCINOL added to<br />

the formula.<br />

Deco Beauty with care<br />

A complete l<strong>in</strong>e of<br />

professional bleach<strong>in</strong>g<br />

products, designed<br />

to achieve the best<br />

performances. Advanced<br />

technology enriched<br />

with natural elements,<br />

product For natural or<br />

colored hair, sensitive<br />

and th<strong>in</strong>.<br />

•Lovely Light cream:<br />

last generation white<br />

bleach<strong>in</strong>g cream. Gradual<br />

and efficient, enriched<br />

with Corn Prote<strong>in</strong>s,<br />

Castor Oil and Beeswax.<br />

The professional<br />

alternative to the<br />

bleach<strong>in</strong>g powder,<br />

with great bleach<strong>in</strong>g<br />

performances.<br />

Touch Beauty Movement<br />

Touch is a l<strong>in</strong>e of<br />

products designed<br />

to comb<strong>in</strong>e creativity,<br />

<strong>in</strong>novation and beauty.<br />

•Beauty Primer<br />

(care and protection):<br />

revitaliz<strong>in</strong>g cream with<br />

Meadowfoam Seed Oil.<br />

Professional no r<strong>in</strong>se<br />

product with immediate<br />

results. The first care<br />

gesture before every<br />

styl<strong>in</strong>g step, <strong>in</strong> order to<br />

restore strength and<br />

Ra<strong>in</strong> Dance Nature’s Time<br />

A complete l<strong>in</strong>e of<br />

product-treatments, loyal<br />

to our rigorous phytotechnological<br />

formulative<br />

approach, look<strong>in</strong>g for the<br />

best synergy between<br />

the efficacy of botanical<br />

active <strong>in</strong>gredients and<br />

scientific <strong>in</strong>telligence.<br />

•Bloom<strong>in</strong>g Elixir (scalp<br />

nourish<strong>in</strong>g & hair<br />

strengthener): gel serum,<br />

with IPStic Complex, with<br />

oregano, tea, capsicum<br />

and soy prote<strong>in</strong> extracts,<br />

growth simulator and anti<strong>in</strong>flammatory<br />

action. It<br />

strengthens the hair and<br />

nourishes the scalp <strong>in</strong><br />

depth, stimulat<strong>in</strong>g blood<br />

flow to the hair follicle.<br />

Certified results: +120%<br />

hair follicle elongation,<br />

+170% hair growth <strong>in</strong>crease.<br />

Good Society<br />

metropolitan greenery<br />

Precious condition<strong>in</strong>g<br />

and clean<strong>in</strong>g creams,<br />

luxurious hydrat<strong>in</strong>g and<br />

elasticiz<strong>in</strong>g fluids, rich<br />

sprays to give volume<br />

and texture to the hair,<br />

to respect the hair and<br />

take care of its beauty.<br />

•Lovely Light powder:<br />

Violet bleach<strong>in</strong>g powder<br />

with Coconut Extracts, for<br />

a gradual and constant<br />

highlift<strong>in</strong>g. It highlifts up<br />

to 2 levels more than<br />

a traditional bleach<strong>in</strong>g<br />

energy on every hair type,<br />

without add<strong>in</strong>g weight.<br />

•Be Matt (beauty<br />

enhancer): professional<br />

matt effect wax with<br />

medium strong hold and<br />

Brazilian Clay. It gives the<br />

hair texture and volume.<br />

For matt textures and a<br />

medium-strong hold, for<br />

flexible styles.<br />

protect<strong>in</strong>g its beauty.<br />

•51 Argan Oil Serum:<br />

we formulated this<br />

product thanks<br />

to a controlled<br />

<strong>in</strong>gredient, Argan Oil,<br />

that we exclusively<br />

purchase from<br />

southern Moroccan<br />

cooperatives: that’s<br />

why our Argan Oil is<br />

certified EcoCert.<br />

It gives sh<strong>in</strong>e and has<br />

a detangl<strong>in</strong>g effect to<br />

the hair without add<strong>in</strong>g<br />

weight. It makes the<br />

hair silky, easy to comb,<br />

strong and sh<strong>in</strong>y.


CERIOTTI<br />

A STORY FULL<br />

OF PASSION<br />

The hairdress<strong>in</strong>g world is grow<strong>in</strong>g bigger and<br />

bigger. In Milan, the capital city of fashion<br />

design, a little family-based company is start<strong>in</strong>g<br />

an activity founded on passion and care that is<br />

go<strong>in</strong>g to develop over the next 40 years,<br />

becom<strong>in</strong>g one of the top brands <strong>in</strong> the world of<br />

hairdressers’ supplies: Ceriotti is born.<br />

AN ICON<br />

The most iconic product <strong>in</strong> Ceriotti's portfolio<br />

is without doubts the hood dryer. Thanks<br />

to an entirely Italian production, to the use<br />

of the best components and materials and<br />

to the long-term guarantee, s<strong>in</strong>ce the very<br />

first years Ceriotti's brand and products ga<strong>in</strong><br />

a prestigeous position <strong>in</strong> the <strong>in</strong>ternational<br />

market. Models from Ceriotti's production<br />

make their apperance <strong>in</strong> famous Italian movies,<br />

<strong>in</strong> those scenes celebrat<strong>in</strong>g the “hairdresser's<br />

gossip mania”, ensur<strong>in</strong>g an important growth<br />

<strong>in</strong> fame and recognizability for the brand and<br />

its products.<br />

ITALIAN STYLE<br />

From hood dryers to climazones, from the<br />

Equator to the CIX3000, Ceriotti's mission is<br />

not only to make the hairdresser's work easier,<br />

but also to br<strong>in</strong>g out its artistic side. Electrical<br />

devices are soon matched <strong>in</strong> popularity by<br />

the l<strong>in</strong>e of furniture, <strong>in</strong>troduced <strong>in</strong> 1983.<br />

Be<strong>in</strong>g different, while offer<strong>in</strong>g to the customer<br />

the most comfortable and stylish pieces of<br />

furniture is an absolute must. Inspired by the<br />

creative background of Milan, Ceriotti designs<br />

unique pieces of furniture that mark an epoque<br />

<strong>in</strong> salon design. Led by grow<strong>in</strong>g <strong>in</strong>ternational<br />

fame and appreciation, <strong>in</strong> 1984 Ceriotti starts<br />

a historical – and still ongo<strong>in</strong>g – partnership<br />

ABOUT US<br />

Company Name:<br />

Ceriotti<br />

Company Address:<br />

Via Moscova, 21<br />

20017 Rho<br />

Milan – <strong>Italy</strong><br />

Tel. +39 0293561413<br />

Email: <strong>in</strong>fo@ceriotti.it<br />

Website:<br />

www.ceriotti.it<br />

Started <strong>in</strong>:<br />

1977<br />

President:<br />

Mr. Marco Ceriotti<br />

A nice and recent picture<br />

of Ceriotti management.


with Cosmoprof Bologna, the most important<br />

and recognized exhibition <strong>in</strong> the beauty world.<br />

FULL PRODUCTS CHOICE<br />

The product portfolio is completed <strong>in</strong><br />

1994, when the production of professional<br />

blowdryers beg<strong>in</strong>s and rapidly ga<strong>in</strong>s relief<br />

and appreciation <strong>in</strong> the worldwide market.<br />

Ceriotti becomes the most complete Italian<br />

manufacturer <strong>in</strong> the hairdress<strong>in</strong>g <strong>in</strong>dustry<br />

and, with the <strong>in</strong>troduction of the l<strong>in</strong>e "Alta<br />

Sartoria Italiana" <strong>in</strong> 2019, becomes also<br />

the first company to <strong>in</strong>troduce tailor-made<br />

products and f<strong>in</strong>ishes <strong>in</strong> an field that by<br />

stereotyped-low quality products and clones<br />

of more prestigious brands.<br />

Innovation, passion, care, they all aim to the<br />

one objective: . In a field that is still ma<strong>in</strong>ly<br />

based upon stereotyped products and<br />

clones of more prestigious brands, Ceriotti<br />

has been able to dist<strong>in</strong>guish itself, and<br />

through <strong>in</strong>novation has evolved with trends,<br />

sometimes even anticipat<strong>in</strong>g them.<br />

INTERNATIONAL SPIRIT<br />

Over the years, Ceriotti has been expand<strong>in</strong>g<br />

across the globe, build<strong>in</strong>g up a brand which<br />

is more and more recognized <strong>in</strong> all the 5<br />

Cont<strong>in</strong>ents. “Our goal is to be a reference<br />

po<strong>in</strong>t <strong>in</strong> the market – expla<strong>in</strong>s Marco Ceriotti,<br />

President. We are not simple manufacturers:<br />

we do not offer just products, we offer a<br />

qualified service, complete assistance, and<br />

superior quality. And this is proven by the<br />

over 2000 customers worldwide that choose<br />

Ceriotti everyday”.<br />

REASONS WHY<br />

100% Made <strong>in</strong> <strong>Italy</strong><br />

Haute Couture for the<br />

hairdress<strong>in</strong>g salon design<br />

Design, research, <strong>in</strong>novation<br />

Highest attention to details<br />

Very high quality products <strong>in</strong><br />

terms of performance & reliability<br />

More than 40 years of experience<br />

as italian manufacturers<br />

Internal research<br />

& development department<br />

Ability to certify products<br />

<strong>in</strong> all countries


CERIOTTI<br />

STAR<br />

PRODUCTS<br />

FX4000 Digital Turbo<br />

Thanks to the <strong>in</strong>fraquartz<br />

technology, the hair<br />

processor with ventilation<br />

produced by Ceriotti<br />

delivers <strong>in</strong>credible<br />

perfomances and<br />

reduces by more than<br />

50% the time required<br />

for all chemical and<br />

technical applications.<br />

An easy-to-use <strong>in</strong>terface<br />

guides the user through<br />

different procedures,<br />

simplify<strong>in</strong>g the setup and<br />

optimiz<strong>in</strong>g the work <strong>in</strong><br />

the salon. The addition<br />

of a Tourmal<strong>in</strong>e coat<strong>in</strong>g<br />

helps reduc<strong>in</strong>g the<br />

electrostatic charge and<br />

prepares hair for a nostress<br />

brush<strong>in</strong>g.<br />

companion. The use of<br />

steam <strong>in</strong> the application<br />

of hair products has<br />

proven <strong>in</strong>credible results<br />

<strong>in</strong> halv<strong>in</strong>g the set-times<br />

while improv<strong>in</strong>g the<br />

effect of the products<br />

themselves, results that<br />

are re<strong>in</strong>forced by the<br />

steriliz<strong>in</strong>g properties of<br />

ozone. This comb<strong>in</strong>ation<br />

of characteristics<br />

deliver benefits that<br />

are nowadays with<strong>in</strong><br />

everyone's reach thanks<br />

to Geyser Ozono.<br />

Egg<br />

When talk<strong>in</strong>g about<br />

“icons”, Egg deserves a<br />

special mention. Thanks<br />

to its modern shape, it<br />

processes like bayalage,<br />

deep condition<strong>in</strong>g and<br />

soft dry<strong>in</strong>g.<br />

WoW<br />

What's the most<br />

important feature to<br />

look for <strong>in</strong> a hairdryer?<br />

Strong power, low<br />

weight, low noise,<br />

long life... Some say<br />

that these feature can<br />

only be found <strong>in</strong> the<br />

most advanced and<br />

expensive dryers, while<br />

some other believe<br />

that the perfect tool<br />

is the simplest ones.<br />

Whatever your position,<br />

WoW will suprise you.<br />

A 100% Italian made<br />

hairdryer that delivers<br />

splendid performances,<br />

<strong>in</strong> a low weight and low<br />

noise body that radically<br />

changes your dry<strong>in</strong>g<br />

experience.<br />

Geyser Ozono<br />

Where natural<br />

treatments and bioproducts<br />

are becom<strong>in</strong>g<br />

more and more popular,<br />

the ozone steamer<br />

produced by Ceriotti<br />

represents a perfect<br />

has revolutionized the<br />

hood dryer <strong>in</strong>troduc<strong>in</strong>g<br />

features such as the<br />

4-speed TURBO motor,<br />

the ionic generator, the<br />

tourmal<strong>in</strong>e coat<strong>in</strong>g.<br />

Where most th<strong>in</strong>k that<br />

the hood dryer belongs<br />

“to the past”, Egg is<br />

look<strong>in</strong>g to the future as<br />

an irreplaceable tool for


COMPROF<br />

MILANO<br />

FOR BEAUTY<br />

SPECIALISTS<br />

Comprof was born <strong>in</strong> 1995 <strong>in</strong> response to the<br />

grow<strong>in</strong>g demand <strong>in</strong> the haircare and beauty<br />

sector for <strong>in</strong>novative and quality professional<br />

solutions. A multibrand organisation, 100%<br />

Made <strong>in</strong> <strong>Italy</strong>, that boasts an ample offer<strong>in</strong>g of<br />

products that never fail to meet the expectations<br />

of either the Italian or <strong>in</strong>ternational markets.<br />

Comprof is the perfect ally for all beauty<br />

professionals.<br />

OUR NUMBERS<br />

16 proprietary brands<br />

25 Brand Ambassadors worldwide<br />

33 nations where we export Made <strong>in</strong> <strong>Italy</strong><br />

4000 <strong>in</strong>novative formulations<br />

MISSION<br />

Sophisticated formulations, w<strong>in</strong>n<strong>in</strong>g style, high<br />

reliability. We promote and spread Made <strong>in</strong> <strong>Italy</strong><br />

with contemporary projects and revolutionary<br />

ideas. These same foundations give rise to our<br />

products. Comprof is <strong>in</strong>novation that is easily<br />

available to all beauty professionals.<br />

VISION<br />

Spread<strong>in</strong>g the Haircare and Sk<strong>in</strong> Care cult<br />

through the products and services that we<br />

create. Wellness is our mantra, guid<strong>in</strong>g us<br />

towards new horizons. We strive to affirm<br />

ourselves as a reference po<strong>in</strong>t for Cosmetics<br />

Distributors worldwide.<br />

VALUES<br />

Cont<strong>in</strong>uous <strong>in</strong>novation: we anticipate trends<br />

and pursue ambitious objectives, mak<strong>in</strong>g<br />

change our growth driver to guarantee products<br />

that are always of the highest quality. Change is<br />

Innovative hair care brands<br />

and products that reflect<br />

Italian quality and tradition.<br />

ABOUT US<br />

Company Name:<br />

Comprof Milano srl<br />

Company Address:<br />

CIS di Nola Isola 8<br />

Pad. 8032-8035<br />

80035 Nola (NA) - <strong>Italy</strong><br />

Email: <strong>in</strong>fo@comprof.it<br />

Website (s):<br />

http:comprof.it<br />

Founded <strong>in</strong>:<br />

1995<br />

Market<strong>in</strong>g manager:<br />

Dario Giordano<br />

Number of employees:<br />

65<br />

Present <strong>in</strong>: Europe, Middle East,<br />

North Africa<br />

Interested <strong>in</strong>: South America<br />

and Asia. Further expansion <strong>in</strong>:<br />

Eastern Europe, Scand<strong>in</strong>avia,<br />

and United Arab Emirates<br />

Ma<strong>in</strong> Brands:<br />

K-time, Paul Rivera,<br />

6.Zero,Technique, Abstyle, Ekre,<br />

Professional, Koster, Hair Tech,<br />

Jvone Milano, Lialysse, Alphea,<br />

Ben Herbe, Estiwell, Depiwell,<br />

Epilsweet<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

France, Spa<strong>in</strong>, Holland,<br />

Bulgaria, Greece, Hungary,<br />

Czech Republic, Iran, Tunisia


REASONS WHY<br />

<strong>in</strong>herent to our organisation and <strong>in</strong>novation is<br />

the driv<strong>in</strong>g force beh<strong>in</strong>d us. Analys<strong>in</strong>g scenarios:<br />

our research doesn’t end with the most<br />

advanced formula. We go beyond that, <strong>in</strong>sert<strong>in</strong>g<br />

each product <strong>in</strong>to a larger scale project that<br />

takes <strong>in</strong>to account the context <strong>in</strong> which it is<br />

be<strong>in</strong>g used, current trends, and the specific<br />

needs of the end consumer.<br />

Persons of value: passion, energy, and<br />

competence. Our network is enthusiastic and<br />

ambitious, always eager to tackle new<br />

challenges. A united work group that<br />

collaborates to reach a common and shared<br />

objective. The secret to our success.<br />

Environmental susta<strong>in</strong>ability: we draw our<br />

<strong>in</strong>spiration from nature. All our formulas are<br />

enriched with active botanical <strong>in</strong>gredients and<br />

we are strongly committed to protect<strong>in</strong>g the<br />

environment that surrounds us. We are always<br />

look<strong>in</strong>g toward the future and a green and<br />

susta<strong>in</strong>able world.<br />

Territorial exclusive<br />

4% free merchandis<strong>in</strong>g<br />

Average dispatch<strong>in</strong>g of orders <strong>in</strong><br />

48 hours<br />

Logistic support<br />

End of year award<br />

Ambassador tra<strong>in</strong><strong>in</strong>g free of charge<br />

Personalised canvas<br />

Strategic location<br />

Shared social strategy<br />

Synchronised digital platform<br />

EDUCATION COMPROF ACADEMY<br />

Comprof Academy is an ambitious project that<br />

came about as the fruit of our <strong>in</strong>tention to<br />

share two decades of knowledge and<br />

experience <strong>in</strong> the Haircare and Beauty Care<br />

sector. A true academy that offers personalised<br />

courses that are cont<strong>in</strong>ually updated to<br />

accompany beauty professionals along their<br />

path of professional growth and to give the<br />

entire sector an <strong>in</strong>novative push. Cool hunter<br />

by passion: our tra<strong>in</strong>ers are truly trend seekers.<br />

They catalyse trends and breath new life <strong>in</strong>to<br />

them, whether <strong>in</strong> Haircare or Beauty Care,<br />

anticipat<strong>in</strong>g the market.<br />

Didactic pragmatism: the capacity to transform<br />

fashion <strong>in</strong>spirations and scientific research <strong>in</strong><br />

applicable and replicable techniques and<br />

protocols. We share a know-how that is the fruit<br />

of skills acquired over the years.<br />

Experience and motivation: the synergy<br />

between the two decades of experience and<br />

strong motivation are the driv<strong>in</strong>g force of our<br />

model of education, which is always <strong>in</strong>novative<br />

and capable of def<strong>in</strong><strong>in</strong>g the new <strong>in</strong>-class and<br />

remote tra<strong>in</strong><strong>in</strong>g paradigms.<br />

Education <strong>in</strong> number. 30 International Stylists<br />

and Technicians for exclusive tra<strong>in</strong><strong>in</strong>g, 1400<br />

Events organised worldwide, 39000 Specialists<br />

<strong>in</strong> the tra<strong>in</strong><strong>in</strong>g sector.


COMPROF MILANO<br />

• 30 partner laboratories <strong>in</strong> <strong>Italy</strong>: our partner<br />

laboratories are where our passion is applied<br />

to study<strong>in</strong>g new formulations, controll<strong>in</strong>g the<br />

conformity and quality of every <strong>in</strong>dividual raw<br />

material, perfect<strong>in</strong>g texture, composition,<br />

scents, and effectiveness of our products.<br />

• 4000 active <strong>in</strong>gredients of natural orig<strong>in</strong>s:<br />

the search for the most efficient active<br />

<strong>in</strong>gredient and the best-perform<strong>in</strong>g extract goes<br />

hand <strong>in</strong> hand with a profound knowledge of new<br />

market trends, enabl<strong>in</strong>g us to guarantee<br />

products that are of an excellent quality and<br />

with cutt<strong>in</strong>g-edge formulations.<br />

• 50 Rituals of consolidated beauty: we give<br />

value to beauty with solutions studied <strong>in</strong> every<br />

detail to ensure excellent results. We create<br />

usage protocols for our products that actually<br />

become <strong>in</strong>dispensable rituals for enhanc<strong>in</strong>g<br />

the beauty of sk<strong>in</strong> and hair.<br />

STAR<br />

PRODUCTS<br />

to stabilise and distribute<br />

themselves accord<strong>in</strong>g<br />

to a pre-established<br />

geometric order.<br />

K- Secret Mask Spray,<br />

K-Time<br />

This <strong>in</strong>tensive 10-<strong>in</strong>-1<br />

spray mask is perfect for<br />

all needs and any type<br />

of hair, from treated hair<br />

to dull, lifeless locks,<br />

effectively moisturiz<strong>in</strong>g<br />

and untangl<strong>in</strong>g without<br />

weigh<strong>in</strong>g hair down.<br />

Color is exalted and hair<br />

rega<strong>in</strong>s sh<strong>in</strong>e and<br />

natural body. Thanks<br />

to a specific multi-action<br />

formula, the <strong>in</strong>tensive<br />

mask spray makes<br />

it possible to enjoy<br />

10 fantastic benefits<br />

<strong>in</strong> one easy step.<br />

a complete approach<br />

and top performance<br />

that are always<br />

guaranteed.<br />

Switch On, Ekre<br />

Switch On is the mask<br />

with brilliant pigments<br />

that enhances highlights<br />

and revives colour<br />

– whether natural or<br />

cosmetic – always while<br />

respect<strong>in</strong>g the hair<br />

structure. It exploits<br />

the lum<strong>in</strong>escent<br />

properties of Aaron’s<br />

Rod Flower Extract<br />

<strong>in</strong> the formula, capable<br />

of amplify<strong>in</strong>g the sh<strong>in</strong>e<br />

and brilliance of the<br />

colour. Ammonia- and<br />

oxidant-free.<br />

Nectar Oil, Ab Style<br />

A specific treatment<br />

for delicately clean<strong>in</strong>g<br />

and nourish<strong>in</strong>g hair<br />

without disturb<strong>in</strong>g<br />

Radyca, K-Time<br />

The first nutraceutical<br />

colour <strong>in</strong> the world,<br />

Radyca is an <strong>in</strong>novative<br />

professional product for<br />

hair, but delves it roots<br />

<strong>in</strong>to the trichological<br />

tradition to restore the<br />

true authenticity of colour,<br />

explor<strong>in</strong>g different fields<br />

of cosmetics. It covers<br />

100% of greys, is siliconand<br />

PPD-free, and<br />

ensures an extraord<strong>in</strong>arily<br />

uniform and harmonious<br />

colour, thanks to its<br />

particular chemicalphysical<br />

composition that<br />

makes it possible for<br />

<strong>in</strong>termediate pigments<br />

Take Over, 6.Zero<br />

Take Over by Sei.Zero<br />

offers specific<br />

treatments to meet the<br />

needs of curly, straight,<br />

damaged, coloured,<br />

or grey hair, leav<strong>in</strong>g it<br />

healthy and beautiful.<br />

Cutt<strong>in</strong>g-edge haircare<br />

technology for<br />

the hydrolipidic balance<br />

of the hair thanks<br />

to the moisturiz<strong>in</strong>g<br />

and re<strong>in</strong>forc<strong>in</strong>g<br />

properties of the Argan<br />

Oil and Kerat<strong>in</strong> present<br />

<strong>in</strong> the formula.


RADYCA<br />

The roots of the color.<br />

DISCOVER THE FIRST NUTRACEUTICAL COLOR<br />

Qu<strong>in</strong>oa, Niosome and Coconut Oil based<br />

ONLY FOR K-TIME SALONS<br />

Check the website www.k-time.it


COTRIL<br />

Cotril<br />

COTRIL<br />

OUR PHILOSOPHY:<br />

WORK BETTER, EARN MORE<br />

is an Italian company based <strong>in</strong> Milan,<br />

operat<strong>in</strong>g <strong>in</strong> the Professional Hair Care market<br />

for hairdressers. Special-ized <strong>in</strong> the development,<br />

manufactur<strong>in</strong>g and market<strong>in</strong>g of<br />

high-quality professional haircare products,<br />

Cotril's bus<strong>in</strong>ess is split <strong>in</strong>to two sectors:<br />

Bus<strong>in</strong>ess Unit Cotril Professional, dedicated<br />

to the retail market, and Bus<strong>in</strong>ess Unit CTL<br />

Private Label, work<strong>in</strong>g under contract for the<br />

private label market.<br />

PAST MEETS FUTURE<br />

In over forty years s<strong>in</strong>ce its establishment, Cotril<br />

has written an important chapter <strong>in</strong> the history of<br />

professional hair products, <strong>in</strong> the name of com-<br />

ABOUT US<br />

Company Name:<br />

Cotril SpA<br />

Company Address:<br />

Via Trento 59,<br />

20021 Ospiate di Bollate (MI) - <strong>Italy</strong><br />

Tel. +39 02 3834321<br />

Email: <strong>in</strong>fo@cotril.it<br />

export@cotril.it<br />

Website:<br />

www.cotril.it - www.ctlspa.it<br />

CEO:<br />

Mr. Giuliano Reas<br />

Ma<strong>in</strong> Brands:<br />

Cotril - CTL<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Russia, Spa<strong>in</strong>, Portugal,<br />

Czech Republic, Germany,<br />

Switzerland, Holland, Greece,<br />

Belgium, Poland and S<strong>in</strong>gapore<br />

petence, <strong>in</strong>tegrity, professionalism and reliability.<br />

Today it represents an <strong>in</strong>ternational benchmark<br />

for the world of color<strong>in</strong>g, styl<strong>in</strong>g and treatments.<br />

The product range is extremely wide and able to<br />

satisfy every need: it is made locally and <strong>in</strong>dependently<br />

– 100% made <strong>in</strong> <strong>Italy</strong> – thanks to the company's<br />

own research laboratories and manufactur<strong>in</strong>g<br />

plant, 24,000 square metres near Milan.<br />

Today, the B.U. CTL Private Label stands out <strong>in</strong><br />

the world of professional haircare for its proven<br />

experience, constantly demonstrated <strong>in</strong> the field<br />

through its successful brand Cotril Professional.<br />

The company exports to Russia, Spa<strong>in</strong>, Portugal,<br />

Czech Republic, Germany, Switzerland, Holland,<br />

Greece, Belgium, Poland and S<strong>in</strong>gapore.<br />

COTRIL PROFESSIONAL<br />

Over the last few years, thanks to its strong<br />

connection with the world of c<strong>in</strong>ema, fashion,<br />

showbiz and sports, Cotril Professional has<br />

seen its brand awareness and presence <strong>in</strong><br />

the best hairstyl<strong>in</strong>g salons grow exponentially,<br />

both <strong>in</strong> the Italian and <strong>in</strong>ternational markets.<br />

This is the result of two concurrent factors:<br />

firstly, the fame of the company’s celebrity<br />

endorsers and, secondly, the extraord<strong>in</strong>ary<br />

quality of the products. These features make<br />

Cotril Professional one of the most loved and<br />

popular brands to be found and used <strong>in</strong> stars’<br />

dress<strong>in</strong>g rooms, on movie sets and backstage<br />

at the catwalks.<br />

THE STRATEGY<br />

The market<strong>in</strong>g strategy aims at position<strong>in</strong>g<br />

the Brand Cotril Professional as luxury products<br />

for high-end salons, and promotes it<br />

through strong market<strong>in</strong>g and sponsorship activities<br />

us<strong>in</strong>g the modern tools of web market<strong>in</strong>g<br />

and social platforms, engag<strong>in</strong>g celebrities<br />

from the fashion/showbus<strong>in</strong>ess worlds as testimonials,<br />

and <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> mass advertis<strong>in</strong>g <strong>in</strong><br />

women's/trade magaz<strong>in</strong>es. Regard<strong>in</strong>g the<br />

media strategy, accord<strong>in</strong>g to Audipress data<br />

the last Italian campaign (ma<strong>in</strong>ly concentrated<br />

<strong>in</strong> woman’s magaz<strong>in</strong>es) reached 15 million<br />

potential clients.<br />

COTRIL ACADEMY, COTRIL SALONS AND<br />

COTRIL CENTER<br />

Thanks to the Academy <strong>in</strong> Milan (cover<strong>in</strong>g<br />

around 700 sq. metres of floorspace), Cotril<br />

is able to give hairdressers the most advanced<br />

educational programs <strong>in</strong> l<strong>in</strong>e with current<br />

trends. S<strong>in</strong>ce 2015, Cotril has been develop<strong>in</strong>g<br />

a franchis<strong>in</strong>g network called Cotril<br />

Salons and also a light membership program<br />

named Cotril Center. Cotril Salons<br />

results so far <strong>in</strong>clude four successful<br />

open<strong>in</strong>gs: salons with very high turnover,<br />

supported by excellent quality products and<br />

effective communication strategies.<br />

REASONS WHY<br />

Wide range of products<br />

Exclusively professional products<br />

and services<br />

The color factory<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

More than 40 years of<br />

experience<br />

Hi-tech factory<br />

High profile R&D department<br />

Private label services<br />

OUR PHILOSOPHY:<br />

WORK BETTER, EARN MORE<br />

Hair & make up<br />

Cotril for Rocio<br />

Munoz Morales<br />

at the 2019 Cannes<br />

Film Festival.<br />

Above: Cotril groom<strong>in</strong>g for<br />

Jessy Williams at Film<strong>in</strong>g <strong>Italy</strong><br />

Sardegna Festival 2019.<br />

Right: Hair by Cotril for T<strong>in</strong>a<br />

Kunakey at the 76th Venice<br />

Film Festival.<br />

Cotril is an Italian company based <strong>in</strong> Milan,<br />

operat<strong>in</strong>g <strong>in</strong> the Professional Hair Care market<br />

for hairdressers. Special-ized <strong>in</strong> the development,<br />

manufactur<strong>in</strong>g and market<strong>in</strong>g of<br />

high-quality professional haircare products,<br />

Cotril's bus<strong>in</strong>ess is split <strong>in</strong>to two sectors:<br />

Bus<strong>in</strong>ess Unit Cotril Professional, dedicated<br />

to the retail market, and Bus<strong>in</strong>ess Unit CTL<br />

Private Label, work<strong>in</strong>g under contract for the<br />

private label market.<br />

PAST MEETS FUTURE<br />

In over forty years s<strong>in</strong>ce its establishment, Cotril<br />

has written an important chapter <strong>in</strong> the history of<br />

professional hair products, <strong>in</strong> the name of com-<br />

petence, <strong>in</strong>tegrity, professionalism and reliability.<br />

Today it represents an <strong>in</strong>ternational benchmark<br />

for the world of color<strong>in</strong>g, styl<strong>in</strong>g and treatments.<br />

The product range is extremely wide and able to<br />

satisfy every need: it is made locally and <strong>in</strong>dependently<br />

– 100% made <strong>in</strong> <strong>Italy</strong> – thanks to the company's<br />

own research laboratories and manufactur<strong>in</strong>g<br />

plant, 24,000 square metres near Milan.<br />

Today, the B.U. CTL Private Label stands out <strong>in</strong><br />

the world of professional haircare for its proven<br />

experience, constantly demonstrated <strong>in</strong> the field<br />

through its successful brand Cotril Professional.<br />

The company exports to Russia, Spa<strong>in</strong>, Portugal,<br />

Czech Republic, Germany, Switzerland, Holland,<br />

Greece, Belgium, Poland and S<strong>in</strong>gapore.<br />

ABOUT US<br />

Company Name:<br />

Cotril SpA<br />

Company Address:<br />

Via Trento 59,<br />

20021 Ospiate di Bollate (MI) - <strong>Italy</strong><br />

Tel. +39 02 3834321<br />

Email: <strong>in</strong>fo@cotril.it<br />

export@cotril.it<br />

Website:<br />

www.cotril.it - www.ctlspa.it<br />

General Manager:<br />

Mr. Giuliano Reas<br />

Ma<strong>in</strong> Brands:<br />

Cotril - CTL<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Russia, Spa<strong>in</strong>, Portugal,<br />

Czech Republic, Germany,<br />

Switzerland, Holland, Greece,<br />

Belgium, Poland and S<strong>in</strong>gapore<br />

COTRIL PROFESSIONAL<br />

Over the last few years, thanks to its strong<br />

connection with the world of c<strong>in</strong>ema, fashion,<br />

showbiz and sports, Cotril Professional has<br />

seen its brand awareness and presence <strong>in</strong><br />

the best hairstyl<strong>in</strong>g salons grow exponentially,<br />

both <strong>in</strong> the Italian and <strong>in</strong>ternational markets.<br />

This is the result of two concurrent factors:<br />

firstly, the fame of the company’s celebrity


Hair & make up<br />

Cotril for Rocio<br />

Munoz Morales<br />

at the 2019 Cannes<br />

Film Festival.<br />

endorsers and, secondly, the extraord<strong>in</strong>ary<br />

quality of the products. These features make<br />

Cotril Professional one of the most loved and<br />

popular brands to be found and used <strong>in</strong> stars’<br />

dress<strong>in</strong>g rooms, on movie sets and backstage<br />

at the catwalks.<br />

THE STRATEGY<br />

The market<strong>in</strong>g strategy aims at position<strong>in</strong>g<br />

the Brand Cotril Professional as luxury products<br />

for high-end salons, and promotes it<br />

through strong market<strong>in</strong>g and sponsorship activities<br />

us<strong>in</strong>g the modern tools of web market<strong>in</strong>g<br />

and social platforms, engag<strong>in</strong>g celebrities<br />

from the fashion/showbus<strong>in</strong>ess worlds as testimonials,<br />

and <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> mass advertis<strong>in</strong>g <strong>in</strong><br />

women's/trade magaz<strong>in</strong>es. Regard<strong>in</strong>g the<br />

media strategy, accord<strong>in</strong>g to Audipress data<br />

the last Italian campaign (ma<strong>in</strong>ly concentrated<br />

<strong>in</strong> woman’s magaz<strong>in</strong>es) reached 15 million<br />

potential clients.<br />

COTRIL ACADEMY, COTRIL SALONS AND<br />

COTRIL CENTER<br />

Thanks to the Academy <strong>in</strong> Milan (cover<strong>in</strong>g<br />

around 700 sq. metres of floorspace), Cotril<br />

is able to give hairdressers the most advanced<br />

educational programs <strong>in</strong> l<strong>in</strong>e with current<br />

trends. S<strong>in</strong>ce 2015, Cotril has been develop<strong>in</strong>g<br />

a franchis<strong>in</strong>g network called Cotril<br />

Salons and also a light membership program<br />

named Cotril Center. Cotril Salons<br />

results so far <strong>in</strong>clude four successful<br />

open<strong>in</strong>gs: salons with very high turnover,<br />

supported by excellent quality products and<br />

effective communication strategies.<br />

REASONS WHY<br />

Wide range of products<br />

Exclusively professional products<br />

and services<br />

The color factory<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

More than 40 years of<br />

experience<br />

Hi-tech factory<br />

High profile R&D department<br />

Private label services<br />

Above: Cotril groom<strong>in</strong>g for<br />

Jessy Williams at Film<strong>in</strong>g <strong>Italy</strong><br />

Sardegna Festival 2019.<br />

Right: Hair by Cotril for T<strong>in</strong>a<br />

Kunakey at the 76th Venice<br />

Film Festival.


COTRIL<br />

Cotril<br />

Collection<br />

SS20.<br />

PRIVATE LABEL<br />

B.U. CTL Private Label aims to be the ideal<br />

partner through the study, development and<br />

production of hair products (with particular focus<br />

on color<strong>in</strong>g solutions). The top products<br />

are Permanent Colors, Tone-on-tone Colors,<br />

and Sensitive Dye, with revolutionary technology<br />

us<strong>in</strong>g ammonia-free or PPD-free formulas.<br />

Cotril offers three different types of service:<br />

Full Service (compris<strong>in</strong>g all steps of the<br />

process, from research and purchase of<br />

materials to manufactur<strong>in</strong>g and packag<strong>in</strong>g);<br />

Bulk+Packag<strong>in</strong>g (a fi ll<strong>in</strong>g and packag<strong>in</strong>g service,<br />

with packag<strong>in</strong>g supplied by the client);<br />

Bulk (manufactur<strong>in</strong>g and delivery of fi nished<br />

bulk product, packaged directly by the client).<br />

STAR<br />

PRODUCTS<br />

Glow Zero, the permanent hair colour l<strong>in</strong>e<br />

with no ammonia<br />

Glow Zero a l<strong>in</strong>e that gives <strong>in</strong>f<strong>in</strong>ite and bespoken<br />

results that help m<strong>in</strong>imise scape sensitivity<br />

without, however, compromis<strong>in</strong>g on highly<br />

professional colour results. How it this possible?<br />

Thanks to the formulas conta<strong>in</strong><strong>in</strong>g «Ecobio» Natural<br />

Active Ingredients. GLOW ZERO is free of gluten<br />

and animal by-products, a green & vegan choice,<br />

confirmed by the emphasis on ecosusta<strong>in</strong>able<br />

packag<strong>in</strong>g and <strong>in</strong> a refressh<strong>in</strong>g green and<br />

oxygeniz<strong>in</strong>g hue, <strong>in</strong> keep<strong>in</strong>g with the latest fashion<br />

trends and the spirit of new generations.


ECHOSLINE<br />

FOLLOW THE VEGAN WAY<br />

OF ECHOSLINE<br />

A NEW CLEAN HAIR BEAUTY<br />

PHILOSOPHY IS HERE!<br />

Created <strong>in</strong> <strong>Italy</strong> <strong>in</strong> 1998, Echosl<strong>in</strong>e is the<br />

professional haircare brand that offers every<br />

professional and every woman high quality<br />

hair products. Born as a traditional haircare<br />

brand, its evolution goes towards meet<strong>in</strong>g<br />

all k<strong>in</strong>ds of lifestyles and hair types, with the<br />

clear goal of respect<strong>in</strong>g the people and the<br />

environment.<br />

A strong Italian heritage blended with a<br />

worldwide approach, Echosl<strong>in</strong>e today stands<br />

for the Clean Hair Beauty philosophy start<strong>in</strong>g<br />

from a concept of Natural Beauty, <strong>in</strong> terms<br />

of products formulated <strong>in</strong> a pure way without<br />

us<strong>in</strong>g synthetic <strong>in</strong>gredients but derived directly<br />

from nature.<br />

Aligned with this new philosophy, Echos<br />

proposes eco-friendly and susta<strong>in</strong>able<br />

packag<strong>in</strong>g for its products cont<strong>in</strong>u<strong>in</strong>g “The<br />

Vegan Way” journey that drives the brand.<br />

To discover the wide l<strong>in</strong>e of products offered,<br />

which ranges from treatments, technical<br />

products and styl<strong>in</strong>g products, look for the<br />

Ehosl<strong>in</strong>e brand at the Cosmoprof Worldwide<br />

Bologna Fair, the world’s most important trade<br />

fair of the beauty <strong>in</strong>dustry.<br />

Hair: Stylistic Team Echosl<strong>in</strong>e<br />

Photo: Marco Di Filippo<br />

ABOUT US<br />

Company Name:<br />

Pettenon<br />

Cosmetics<br />

S.p.A.<br />

Company Address:<br />

Via del Palù, 7/d<br />

35018 San Mart<strong>in</strong>o<br />

di Lupari (PD) - <strong>Italy</strong><br />

Brand:<br />

Echosl<strong>in</strong>e<br />

Website:<br />

www.echosl<strong>in</strong>e.it<br />

www.echosl<strong>in</strong>e.it/en<br />

Founded <strong>in</strong>:<br />

1998<br />

Market<strong>in</strong>g Director:<br />

Ms. Elisa Zanca<br />

Product Manager:<br />

Ms. Elisa Gazzola<br />

Ma<strong>in</strong> Brands:<br />

Karbon 9, Seliàr l<strong>in</strong>e<br />

which <strong>in</strong>ludes Seliàr<br />

Argan, Seliàr Kerat<strong>in</strong>,<br />

Seliàr Luxury<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

More than<br />

60 countries<br />

<strong>in</strong> the world


STAR<br />

PRODUCTS<br />

Karbon 9 l<strong>in</strong>e - KARBON 9<br />

is the first range Echosl<strong>in</strong>e<br />

of DETOX and PURIFYING<br />

TREATMENTS formulated<br />

with 100% Organic<br />

Botanical ACTIVATED<br />

CHARCOAL, enhanced<br />

by a SUPER-MIX of 9<br />

revitaliz<strong>in</strong>g Natural<br />

Botanical active<br />

<strong>in</strong>gredients. The range<br />

is specifically designed<br />

to REGENERATE and<br />

PROTECT hair suffer<strong>in</strong>g<br />

from stress caused by<br />

aggressive external<br />

factors and weakened<br />

by traditional chemical<br />

treatments. The family has<br />

grown and a new product<br />

has been added. F<strong>in</strong>d out<br />

more on www.echosl<strong>in</strong>e.it<br />

Charcoal Shampoo:<br />

Enriched with Activated<br />

Vegetable Charcoal<br />

and 9 Botanical<br />

Extracts, it cleanses,<br />

elim<strong>in</strong>at<strong>in</strong>g residue<br />

and impurities<br />

and leav<strong>in</strong>g hair healthy,<br />

soft and sh<strong>in</strong>y. Ideal<br />

for scalps and hair<br />

that are stressed<br />

by chemical treatments<br />

and external aggressions.<br />

Charcoal Mask:<br />

Enriched with Activated<br />

Vegetable Charcoal<br />

and 9 Botanical<br />

Extracts, it detangles,<br />

conditions and<br />

nourishes hair, leav<strong>in</strong>g it<br />

<strong>in</strong>credibly soft,<br />

healthy and revitalized.<br />

Ideal for regenerat<strong>in</strong>g<br />

the fiber, fight<strong>in</strong>g<br />

the stress<strong>in</strong>g effects<br />

of a metropolitan<br />

lifestyle.<br />

REASONS WHY<br />

For all k<strong>in</strong>ds of lifestyles<br />

and hair types<br />

Essential but functional products<br />

aligned with the “less is more”<br />

philosophy<br />

Respect for the environment,<br />

animals and planet<br />

Formulations with high percentage<br />

of natural <strong>in</strong>gredients<br />

Take care of the beauty<br />

of every woman’s hair<br />

Safe and eco-friendly <strong>in</strong>gredients<br />

Recycled packg<strong>in</strong>g<br />

Charcoal Tonaliz<strong>in</strong>g<br />

Foam Conditioner:<br />

The newborn conditioner<br />

is the flagship product<br />

that was miss<strong>in</strong>g with<strong>in</strong><br />

the Karbon 9 family<br />

- enriched with the<br />

"Carbon Black" pigment.<br />

It tones down yellow<br />

reflections on blonde<br />

hair and gives an ash<br />

effect on bleached,<br />

lightened and gray<br />

hair, without the need<br />

for r<strong>in</strong>s<strong>in</strong>g.<br />

On dark-toned hair<br />

it illum<strong>in</strong>ates and<br />

conditions.<br />

Try it and f<strong>in</strong>d out how<br />

to cool your Blonde!<br />

Charcoal Crystal:<br />

Enriched with Activated<br />

Vegetable Charcoal<br />

with purify<strong>in</strong>g properties<br />

and a high-performance<br />

blend of 9 revitalis<strong>in</strong>g<br />

Botanical Extracts,<br />

it restores the natural<br />

beauty of the hair.<br />

It protects aga<strong>in</strong>st daily<br />

external aggressions,<br />

creat<strong>in</strong>g a protective<br />

and seal<strong>in</strong>g film over<br />

hair. Its light, black<br />

formula gives hair<br />

softness, vitality<br />

and sh<strong>in</strong>e without<br />

weigh<strong>in</strong>g it down.


ELGON<br />

BEAUTY AND SOCIAL<br />

RESPONSIBILITY<br />

Elgon is the premium brand of Pidielle S.p.A, a<br />

company founded <strong>in</strong> Milan, draw<strong>in</strong>g on its<br />

founder’s talent and experience <strong>in</strong> the field of<br />

professional cosmetics. For 50 years we have<br />

worked with professional hairdressers from all<br />

over the world to help them deliver uniqueness<br />

to their clients. We offer <strong>in</strong>ternational educators,<br />

yearly collections with <strong>in</strong>spirational and <strong>in</strong>novative<br />

techniques and top-quality made <strong>in</strong> <strong>Italy</strong> products.<br />

COMPANY OVERVIEW<br />

Elgon is an <strong>in</strong>ternational brand who puts<br />

<strong>in</strong>dividuality and uniqueness at its core, offer<strong>in</strong>g<br />

products, services and <strong>in</strong>teractive education to<br />

support the hairdresser’s bus<strong>in</strong>ess. Our<br />

objective is to empower stylists and colorists all<br />

over the world with expert knowledge and knowhow,<br />

so they can focus on creativity and offer a<br />

truly bespoke service to the client <strong>in</strong> the chair.<br />

We are here to support the growth of our<br />

bus<strong>in</strong>ess partners, offer<strong>in</strong>g cont<strong>in</strong>uous<br />

collaborative education experiences delivered<br />

by our global education team, which will br<strong>in</strong>g<br />

out the uniqueness of each <strong>in</strong>dividual giv<strong>in</strong>g<br />

them the confidence to push the boundaries <strong>in</strong><br />

the pursuit of beauty. A brand with a conscience,<br />

ABOUT US<br />

Company Name:<br />

Pidielle S.p.A<br />

Company Address:<br />

Via Bergam<strong>in</strong>a, 7<br />

20014 Nerviano<br />

Milan - <strong>Italy</strong><br />

Tel. +39 0331 580166<br />

Email: elgon@<br />

elgoncosmetic.it<br />

Website:<br />

www.elgoncosmetic.com<br />

Founded <strong>in</strong>:<br />

1970<br />

CEO:<br />

Ms. Serena Caimano<br />

Ma<strong>in</strong> Brands:<br />

Elgon, Elgon Green, Mood,<br />

L<strong>in</strong>k-D<br />

Caimano family


Elgon is dedicated to reduc<strong>in</strong>g social <strong>in</strong>justice<br />

and help<strong>in</strong>g shape a better future. S<strong>in</strong>ce 2010<br />

we have been work<strong>in</strong>g with COOPI an<br />

<strong>in</strong>dependent, secular humanitarian organization<br />

committed to the development of women <strong>in</strong><br />

Sierra Leone, teach<strong>in</strong>g them how to cultivate<br />

and grow their own bus<strong>in</strong>ess, result<strong>in</strong>g <strong>in</strong> a<br />

brighter and more susta<strong>in</strong>able tomorrow.<br />

MARKET INTEREST<br />

Distributed <strong>in</strong> 91 countries, Elgon is look<strong>in</strong>g to<br />

expand its family. We are look<strong>in</strong>g for distributors<br />

with a solid experience <strong>in</strong> the cosmetic <strong>in</strong>dustry,<br />

who hold a structured and widespread<br />

commercial network <strong>in</strong> their territory. If you, just<br />

like us, strive for <strong>in</strong>creased sales development<br />

and believe <strong>in</strong> provid<strong>in</strong>g excellent education<br />

programs, please get <strong>in</strong> touch.<br />

TOP PRODUCTS<br />

Elgon offers a product to suit every need.<br />

Moda&Styl<strong>in</strong>g is our flagship professional<br />

technical l<strong>in</strong>e, an extensive permanent color<br />

range used to obta<strong>in</strong> rich and vibrant, longlast<strong>in</strong>g<br />

results. Imagea is our first product l<strong>in</strong>e<br />

with<strong>in</strong> Elgon Green, created with natural<br />

<strong>in</strong>gredients obta<strong>in</strong>ed from susta<strong>in</strong>able<br />

agriculture and featur<strong>in</strong>g eco-friendly packag<strong>in</strong>g.<br />

I|Light is the professional l<strong>in</strong>e of direct colors for<br />

endless creative possibilities.<br />

REASONS WHY<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

Worldwide presence<br />

Strong focus on R&D<br />

and <strong>in</strong>novation<br />

Halal and eco-friendly<br />

product l<strong>in</strong>e<br />

Highly engaged <strong>in</strong> CSR<br />

activities<br />

International education program<br />

ISO 9001 certification to ensure<br />

first-class products<br />

Our goal: to offer top-quality<br />

professional products<br />

and services<br />

Our mission: to make<br />

a personalised and premium<br />

quality professional<br />

hairdress<strong>in</strong>g service available<br />

to everyone


ELGON<br />

STAR<br />

PRODUCTS<br />

I|Light<br />

I|Light is Elgon’s professional l<strong>in</strong>e of direct pigments: they are ready to use,<br />

ammonia free, and oxidation-free pigments, that are fast act<strong>in</strong>g and genu<strong>in</strong>ely<br />

bespoke. I|Light is the perfect tool for vibrant, fun, creative hair. The l<strong>in</strong>e has<br />

been entirely revamped: new packag<strong>in</strong>g, a new formula with an easier-to-workwith<br />

thicker texture and new shades. The I|Light l<strong>in</strong>e boasts 13 shades that<br />

have been classified <strong>in</strong>to 3 categories: Primary, Natural and Toner. The product<br />

l<strong>in</strong>e-up is complemented by the NEW Filter range. Exclusive to Elgon, the 3 new<br />

filters can be used undiluted or mixed with any I|Light shade to enable stylists<br />

to play with tones and effects, as easily as if it were an Instagram filter. 3<br />

different filters giv<strong>in</strong>g 3 different effects: #v<strong>in</strong>tage for a worn look, #pastel to<br />

create more delicate tones, and #dark to <strong>in</strong>tensify.<br />

Sublimia<br />

One of Elgon’s most beloved haircare l<strong>in</strong>e gets an entirely new look for spr<strong>in</strong>g<br />

2020! The highly <strong>in</strong>novative Sublimia formula offers 10 benefits <strong>in</strong> just 1 product:<br />

1• Makes hair more manageable<br />

2•Moisturizes giv<strong>in</strong>g glossy sh<strong>in</strong>e<br />

3• Detangles<br />

4• Gives hair body<br />

5• Hair is easier to style<br />

6• Has anti-age<strong>in</strong>g action<br />

7• Heat protection<br />

8• Anti-fad<strong>in</strong>g<br />

9• Makes the hairstyle last longer<br />

10• Protects color from UV rays<br />

The active <strong>in</strong>gredients at the core of Sublimia’s formulas are: REDOXINA 2.0,<br />

a hyaluronic acid and plant kerat<strong>in</strong>-based complex that strengthens the hair,<br />

leav<strong>in</strong>g it stronger, healthier and more youthful-look<strong>in</strong>g. UV FILTER, to protect<br />

the hair from the sun’s damag<strong>in</strong>g rays. AMINO ACID COMPLEX, boast<strong>in</strong>g fill<strong>in</strong>g,<br />

strengthen<strong>in</strong>g and color-protection properties. PANTHENOL, to hydrate and<br />

soften. Sublimia is a product l<strong>in</strong>e suitable for all hair types, compris<strong>in</strong>g:<br />

•SUBLIMIA HAIR DD SHAMPOO•BEAUTIFYING SHAMPOO•SUBLIMIA HAIR DD<br />

MASK•BEAUTIFYING MASK SUBLIMIA HAIR DD CREAM•BEAUTIFYING CREAM<br />

Thanks to the comb<strong>in</strong>ation of products <strong>in</strong> the Sublimia and Infusion l<strong>in</strong>e by<br />

Elgon, it is possible to provide bespoke haircare treatments to meet the needs<br />

of all hair types.


I|LIGHT<br />

The professional l<strong>in</strong>e of<br />

direct colors with 3 new filters.<br />

Zero limits to your creativity!<br />

Hair by Marco Girotti | Photography by Andrew O’Toole | Products by Elgon®<br />

gener<strong>in</strong>g uniqueness<br />

@elgonofficial<br />

www.elgoncosmetic.com


EMMEDICIOTTO<br />

CREATIVITY, EXPERIENCE<br />

AND PASSION<br />

VISION HAIR<br />

Emmediciotto is an Italian <strong>in</strong>novative company<br />

that creates, manufactures and distributes worldwide<br />

high quality hair care products and colors<br />

for professional use. Our products are proudly<br />

formulated and manufactured 100% <strong>in</strong> <strong>Italy</strong> and<br />

used by professional salons <strong>in</strong> more than 29<br />

countries around the world.<br />

MAURO SOPRANZETTI<br />

A well-known name <strong>in</strong> the <strong>in</strong>ternational hair style<br />

background. An “expressionist” artist of hairstyle<br />

and make-up. From the United States to the Far<br />

East, from Australia to Europe, he has built up<br />

his KNOW-HOW and shared it with <strong>in</strong>ternational<br />

capitals of fashion. His passion and capacity to<br />

be VISIONARY led him to build his own brand<br />

with a team fond of CORPORATE VALUES.<br />

MISSION<br />

“Our MISSION is to apply to the hair care the<br />

same attitude that is typical of sk<strong>in</strong> care”. This<br />

ABOUT US<br />

Company Name:<br />

Emmediciotto Srl<br />

Company Adress:<br />

Via dell’Artigianato, 1<br />

Senigallia (An) - <strong>Italy</strong><br />

Website:<br />

www.emmediciotto.com<br />

Founded <strong>in</strong>:<br />

S<strong>in</strong>ce 2004<br />

Export Manager:<br />

Mr. Mauro Sopranzetti<br />

Founder & Art Director<br />

mauro@emmediciotto.com<br />

Skype: emmediciotto<br />

Mob. +39 348 3889037<br />

Tel. +39 071 7931416<br />

Aliaksandra Vystauk<strong>in</strong>a Europa |<br />

Asia | Russia | Africa | Paesi Arabi<br />

Mob. +39 346 0788144<br />

alex.v@emmediciotto.com<br />

Skype: emmediciotto-export<br />

Ms. Laura Betti USA | Centro/Sud<br />

America | Canada | Brasile<br />

Mob. +39 331 6778159<br />

laura@emmediciotto.com<br />

Skype: emmediciotto-export-usa laura<br />

Market<strong>in</strong>g & Communication<br />

Manager:<br />

Ms. Marzia Pr<strong>in</strong>cipetti<br />

marzia@emmediciotto.com<br />

Ma<strong>in</strong> Brands:<br />

Emmediciotto hair care l<strong>in</strong>e 22,<br />

Luxury Argan l<strong>in</strong>e, I-potion 3,<br />

Preventive STEM-C, The Ritual<br />

men’s l<strong>in</strong>e, MIA Color Cream,<br />

Passion Colour Oil, BrightColor.<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

<strong>Italy</strong>, Spa<strong>in</strong>, Portugal, Austria,<br />

Germany, Czech Republic, France,<br />

Holland, Denmark, Norway,<br />

Repubblica Ceca, Romania,<br />

Poland, Bulgaria, Greece, Serbia,<br />

Belarus, Russia, Lithuania, Latwia,<br />

Estonia, Armenia, Taiwan, Ecuador,<br />

Dom<strong>in</strong>ican Republic, Mexico, USA,<br />

Honduras, Iraq.<br />

Number of Employees:<br />

12 employees<br />

Mauro<br />

Sopranzetti<br />

Founder<br />

& Art Director


approach represents for us the concept of<br />

GLOBAL BEAUTY. A visionary brand projected<br />

<strong>in</strong>to the future that <strong>in</strong>terprets people and<br />

professionals’ demands with a special focus<br />

on <strong>in</strong>novation. A brand Made <strong>in</strong> <strong>Italy</strong> <strong>in</strong> which<br />

every s<strong>in</strong>gle detail gives beauty and well-be<strong>in</strong>g<br />

to the hair <strong>in</strong> the name of a new code of beauty.<br />

Take care of your<br />

hair as you do<br />

with your sk<strong>in</strong>.<br />

EMMEDICIOTTO EDUCATION<br />

Education is the most important part of the brand’s<br />

mission, an ambitious project aimed to transfer<br />

techniques, skills and approach to style able to<br />

satisfy the most ref<strong>in</strong>ed demands of the customers<br />

and elevate the Art of any Hair Stylist. Our program<br />

is a well-structured route <strong>in</strong>side fashion collections<br />

offer<strong>in</strong>g the hairstylist a complete education<br />

focused on what nowadays the market requires.<br />

Cut, color, hairdo and total look classes focused<br />

on fashion trends. A true laboratory of contents<br />

that changes every semester. EMMEDICIOTTO<br />

organizes high quality Education Classes,<br />

Fashion Collection, Presentations, Shows thanks<br />

to its own International Artistic Tem that works<br />

for Emmediciotto exclusively.<br />

OUR STRENGHT<br />

We believe <strong>in</strong> the importance of creat<strong>in</strong>g an<br />

educational synergy with and <strong>in</strong>side the salons,<br />

constantly flank<strong>in</strong>g the hairstylists. Our key words<br />

are: research, creativity, professionalism.<br />

DISTRIBUTION<br />

This construct<strong>in</strong>g approach allowed us to position<br />

successfully and grow up quickly <strong>in</strong> more than 29<br />

countries around the world.<br />

We support our overseas partners offer<strong>in</strong>g<br />

extremely comfortable bus<strong>in</strong>ess conditions and<br />

educational support. Your success is our priority.<br />

REASONS WHY<br />

Proudly 100% Made <strong>in</strong> <strong>Italy</strong><br />

with <strong>in</strong>ternational background<br />

Innovative, perform<strong>in</strong>g high<br />

quality products<br />

Complete range of products<br />

(3 professional hair color l<strong>in</strong>es,<br />

hair care, styl<strong>in</strong>g & f<strong>in</strong>ish<strong>in</strong>g)<br />

Stylistic company with strong and<br />

constant educational support<br />

International, technical/<br />

artistic team speak<strong>in</strong>g speak<strong>in</strong>g<br />

english/spanish<br />

Exclusive hair fashion Collections<br />

Internal R&D / Market<strong>in</strong>g office


EMMEDICIOTTO<br />

STAR<br />

PRODUCTS<br />

MIA Color Cream<br />

Assures high-quality<br />

performances and surely<br />

represents the top <strong>in</strong> the<br />

range of hair dye products<br />

for professional use. Mia<br />

Color Cream guarantees<br />

a perfect and complete<br />

coverage of grey hair<br />

giv<strong>in</strong>g it vibrant shades<br />

that become more<br />

fasc<strong>in</strong>at<strong>in</strong>g as the time<br />

goes by. Its exclusive<br />

formulation PARAPHENY-<br />

LENEDIAMINE (PPD) FREE<br />

with low ammonia<br />

concentration (1,5 - 4,5%)<br />

assures excellent levels<br />

of lift and respects the<br />

hair thanks to the<br />

substitute of the PPD, the<br />

molecule that takes part<br />

of the diam<strong>in</strong>otoluene<br />

group, a substance with<br />

its own well-def<strong>in</strong>ed<br />

technical and safety<br />

profile. It is a very<br />

precious product that<br />

treats the hair fibre <strong>in</strong><br />

active <strong>in</strong>gredients that<br />

hydrate and rem<strong>in</strong>eralize<br />

all types of hair.<br />

22 Luxury Argan Oil is a<br />

non-greasy restructur<strong>in</strong>g<br />

oil based on an ultra-light<br />

formula, ideal for all types<br />

of hair that gives to the<br />

hair sh<strong>in</strong>e, softness and<br />

nourishment thanks to<br />

the properties of argan.<br />

I-potion 3<br />

Image to reduce the ag<strong>in</strong>g<br />

process giv<strong>in</strong>g the hair the<br />

same nourishment we<br />

obta<strong>in</strong> from the air which<br />

surrounds and protects us.<br />

From Emmediciotto<br />

Research and<br />

Development laboratories<br />

a new treatment<br />

deliver<strong>in</strong>g health, strength<br />

and sh<strong>in</strong>e to hair. I-potion<br />

3 is an effective<br />

regenerat<strong>in</strong>g system<br />

with lift<strong>in</strong>g effect that acts<br />

on every hair type.<br />

I-potion 3 carries out<br />

developed a complete<br />

curative l<strong>in</strong>e Stem-C, that<br />

<strong>in</strong>cludes specific products<br />

formulated tomeet any<br />

need of hair and scalpand<br />

to give experience of an<br />

ultimate well-be<strong>in</strong>g.<br />

Emmediciotto research<br />

laboratories studied <strong>in</strong><br />

depth the vegetable active<br />

grape stem cells<br />

potentialities. The studies<br />

show how this precious<br />

<strong>in</strong>gredient owns unique<br />

properties <strong>in</strong> terms of<br />

performance and it’s the<br />

ideal element to comb<strong>in</strong>e<br />

with treatments for scalp<br />

and hair problems.<br />

Stem-C Detoxify: 2<strong>in</strong>1<br />

Sebum Balanc<strong>in</strong>g<br />

Treatment is an <strong>in</strong>novative<br />

anti-grease treatment<br />

created by Emmediciotto<br />

research laboratories. Its<br />

formulation is based on<br />

two actions: 1 treatment<br />

- 2 cleans<strong>in</strong>g. All-<strong>in</strong>-one<br />

product enriched with<br />

is easier to apply and<br />

better penetrates the<br />

hair for an excellent<br />

performance. Its unique<br />

formula is am<strong>in</strong>o acids<br />

based. The way to apply<br />

the treatment is totally<br />

new, easy and fast. It<br />

doesn’t release any<br />

smell or smoke, offer<strong>in</strong>g<br />

more comfort to<br />

operators and clients.<br />

It’s perfect to fulfill<br />

different needs, grant<strong>in</strong>g<br />

safety and a high<br />

cosmetic result thanks<br />

to a deep restor<strong>in</strong>g<br />

action. Suitable for all<br />

k<strong>in</strong>d of hair: Curly, blond,<br />

bleached, white or<br />

damaged.<br />

LISS 2. Perfect<br />

Smooth<strong>in</strong>g<br />

Hydrat<strong>in</strong>g, anti-frizz<br />

smooth<strong>in</strong>g fluid for<br />

amaz<strong>in</strong>g results.<br />

Its unique formula it’s<br />

a sophisticated<br />

a much safer way.<br />

Mia Color Cream conta<strong>in</strong>s<br />

active <strong>in</strong>gredients of the<br />

highest vitam<strong>in</strong>ic and<br />

cosmetic value among<br />

which the PASSION FRUIT.<br />

22 Luxury Argan<br />

Your Hair, like your sk<strong>in</strong><br />

needs special care.<br />

22 Luxury Argan l<strong>in</strong>e of<br />

Emmediciotto <strong>in</strong>cludes<br />

products based on Argan<br />

Oil and the other precious<br />

a double action:<br />

1. Penetrates <strong>in</strong> the hair<br />

and re-build the hair fiber.<br />

2. Acts externally giv<strong>in</strong>g<br />

body and brightness.<br />

Regenerat<strong>in</strong>g treatment<br />

for all types of hair. Acts<br />

<strong>in</strong>side the hair stem giv<strong>in</strong>g<br />

it a new structure, mak<strong>in</strong>g<br />

it stronger, full of body<br />

and visibly younger.<br />

STEM-C<br />

Our trichological research<br />

of <strong>in</strong>novative products has<br />

active stem cells of grape,<br />

purest mar<strong>in</strong>e salt and<br />

bisabolol that make the<br />

scalp healthy and pure.<br />

LISS Velvet Seduction<br />

From now smooth hair<br />

seductive as velvet! Liss<br />

is a high level smooth<strong>in</strong>g<br />

treatment, with natural<br />

actives, <strong>in</strong>credibly<br />

perform<strong>in</strong>g, able to<br />

transform the hair. It’s<br />

an <strong>in</strong>novative and unique<br />

treatment. Its fluid texture<br />

comb<strong>in</strong>ation of actives<br />

of vegetal-orig<strong>in</strong>, am<strong>in</strong>o<br />

acids and soy and<br />

wheat fito-prote<strong>in</strong>s, guar<br />

gum and silk prote<strong>in</strong>s.<br />

Hair is regenerated,<br />

cuticles closed.<br />

It elim<strong>in</strong>ates frizzy<br />

effect and volume<br />

giv<strong>in</strong>g a new beauty<br />

to damaged hair for an<br />

immediate recover<strong>in</strong>g,<br />

for a perfect smooth.


EMSIBETH<br />

A FEMININE HEART AND A<br />

WORLDWIDE MISSION<br />

Emsibeth was founded and developed <strong>in</strong> <strong>Italy</strong>,<br />

home of design, fashion and creativity like no<br />

other country <strong>in</strong> the world. The company is<br />

based <strong>in</strong> Verona, a UNESCO world heritage site,<br />

a city with a long export<strong>in</strong>g history thanks to the<br />

many flourish<strong>in</strong>g bus<strong>in</strong>esses that lead the<br />

country’s economy.<br />

The Company was founded <strong>in</strong> 2001 by Ms. Ida<br />

Fuga. Up to that moment Ida was a young<br />

saleswoman work<strong>in</strong>g for big cosmetic<br />

mult<strong>in</strong>ational companies. After years work<strong>in</strong>g<br />

her way up the ladders, she decided to capitalize<br />

her experience. With the support of many<br />

experts <strong>in</strong> the cosmetic field (chemists,<br />

distributors…), she founded Emsibeth, a<br />

company with a fem<strong>in</strong><strong>in</strong>e heart work<strong>in</strong>g for the<br />

wellbe<strong>in</strong>g of people all around the world.<br />

Now, after 17 years the Company is grow<strong>in</strong>g<br />

faster than ever. The enthusiasm and dedication<br />

of its team knows no limit. They want to be the<br />

quickest company, organized and <strong>in</strong>teractive.<br />

Their technologies are advanced, the<br />

communication is easy and immediate:<br />

e-learn<strong>in</strong>g, e-library, specific apps, order track<strong>in</strong>g.<br />

Hav<strong>in</strong>g ga<strong>in</strong>ed years<br />

of experience <strong>in</strong><br />

major mult<strong>in</strong>ational<br />

cosmetics<br />

companies, Ms. Ida<br />

Fuga decided to<br />

blaze her own trail.<br />

ABOUT US<br />

Company Name:<br />

Emsibeth SpA<br />

Company Address:<br />

Via Murari Brà, 35G<br />

37136 Verona - <strong>Italy</strong><br />

Tel. +39 045 503044<br />

Email: export@emsibeth.it<br />

Website:<br />

www.emsibeth.it<br />

Founded <strong>in</strong>:<br />

2001<br />

CEO:<br />

Ms. Ida Fuga<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europe, Far East, Australia,<br />

North America<br />

The company<br />

is founded on<br />

teamwork,<br />

connection and<br />

accessibility.


treatment. It ensures ultra-bright, vibrant,<br />

glow<strong>in</strong>g (dual gloss<strong>in</strong>ess) colours with great<br />

resistance to wash<strong>in</strong>gs. CROMAKEY-OIL<br />

ammonia-free oil colour. Guarantees natural,<br />

sh<strong>in</strong>y, bright colours. CROMAKEY-TIME<br />

<strong>in</strong>novative cream-gel cosmetic hair colour which<br />

provides total coverage of grey hair and strong,<br />

ultra-bright colours <strong>in</strong> just 10 m<strong>in</strong>utes. THERMAL<br />

COLOR <strong>in</strong>novative cream-gel hair colour,<br />

conta<strong>in</strong><strong>in</strong>g Spa Water and free from PPD and<br />

resorc<strong>in</strong>ol.<br />

HAIRCARE<br />

Emsibeth is Thermal Hair Beauty Spa: THERMAL<br />

HAIRCARE is the only treatment l<strong>in</strong>e featur<strong>in</strong>g<br />

Spa water developed to act <strong>in</strong> a specific way on<br />

anomalies, offer<strong>in</strong>g also extreme cosmetic<br />

benefits with each application. Highly effective,<br />

it is quick and easy to use, work<strong>in</strong>g <strong>in</strong> harmony<br />

Connection and accessibility are its and its<br />

clients’ excellence and luxury standards.<br />

Emsibeth’s renown <strong>in</strong> <strong>Italy</strong> and abroad proves<br />

that teamwork adds value to the <strong>in</strong>dividual and<br />

empowers the team.<br />

CREATIVITY MEETS TECHNOLOGY<br />

Emsibeth products are extremely pleasant to<br />

use. Delicate on hair and scalp, they are<br />

extremely effective thanks to the high<br />

concentration of valuable selected materials.<br />

Its products are realized <strong>in</strong> full compliance with<br />

the <strong>in</strong>ternational laws. The packag<strong>in</strong>g<br />

is recyclable to respect nature and the<br />

environment.<br />

Emsibeth is Colour Specialist: a Community<br />

that was created for those, and from those,<br />

clients that use their 4 l<strong>in</strong>es of Permanent<br />

Colours, each one with its own characteristics:<br />

CROMAKEY-IN MULTIBENEFIT, a real hair beauty<br />

REASONS WHY<br />

People’s wellbe<strong>in</strong>g comes first<br />

Excellence 100% Made <strong>in</strong> <strong>Italy</strong><br />

Wide range of products<br />

Technical and Stylistic sem<strong>in</strong>ars<br />

held worldwide<br />

A dedicated and efficient staff<br />

Support for Salon’s bus<strong>in</strong>ess<br />

development


EMSIBETH<br />

STAR<br />

PRODUCTS<br />

with the natural physiology of the scalp and hair.<br />

THERMAL is study and research. It is MADE IN<br />

ITALY. It is the fruit of meticulous effort and<br />

dedication. THERMAL is professionalism, safety<br />

and effectiveness. From the Terme di Giunone<br />

(Verona, <strong>Italy</strong>) flows the Spa Water which<br />

animates the Thermal treatments. And it has<br />

been certified by the Italian M<strong>in</strong>istry of Health<br />

as specifically suitable for the treatment of sk<strong>in</strong><br />

problems. Every Thermal l<strong>in</strong>e product is SLES,<br />

SULPHATES and PARABENS free.<br />

BORN TO REACH THE WORLD<br />

Emsibeth is young and <strong>in</strong>ternational. After<br />

hav<strong>in</strong>g established itself firmly on the Italian<br />

market, they are now focus<strong>in</strong>g abroad. Already<br />

present <strong>in</strong> many countries all over the world<br />

– from Germany, to Australia, from Russia to<br />

the Far East – Emsibeth is now seek<strong>in</strong>g<br />

partners to cover reference for professional<br />

market. Europe and the USA are areas of<br />

Happy Chroma<br />

Is an ultra-concentrated<br />

pigment that enriches and<br />

brightens the colour of<br />

natural or dyed hair,<br />

leav<strong>in</strong>g it glossy and<br />

<strong>in</strong>tense. Ideal also to<br />

correct a reflex or create<br />

new shades. It can<br />

be used with technical<br />

services or treatments<br />

at the salon (perfect<br />

added <strong>in</strong> our<br />

reconstruction service<br />

Rebuild 2.0!!). It is now<br />

available <strong>in</strong> 8 different<br />

shades, all mixable<br />

among them.<br />

White-White<br />

Bleach<strong>in</strong>g System<br />

3 products that safely and<br />

quickly reach the highest<br />

levels of lighten<strong>in</strong>g with<br />

maximum respect for<br />

the hair structure.<br />

The answer for every<br />

need: ULTRA-WHITE<br />

Cromakey-In Multibenefit<br />

From the Emsibeth<br />

Research and<br />

Development dept.,<br />

a new generation of<br />

treatment-colours:<br />

CROMAKEY-IN<br />

MULTIBENEFIT.<br />

The Intense Color System,<br />

heart of the Cromakey-In<br />

colour method, is now<br />

enriched with a blend<br />

of new active substances<br />

which moisturise,<br />

repair the hair fibre,<br />

and <strong>in</strong>crease the colour’s<br />

duration and stability.<br />

The hair is left wellmoisturised,<br />

manageable<br />

and regenerated.<br />

The 98% pure Essential<br />

Micropigments penetrate<br />

even deeper, bond<strong>in</strong>g<br />

to the hair’s <strong>in</strong>ternal<br />

structure to guarantee<br />

last<strong>in</strong>g, vibrant colours.<br />

What the modern<br />

woman needs.<br />

<strong>in</strong>terest, that’s the reason why they will take<br />

part to <strong>in</strong>ternational exhibitions such as Beauty<br />

World Middle East, Cosmoprof Hong Kong.<br />

Their goal is also to expand their presence on<br />

the European market, especially <strong>in</strong> countries<br />

such as the UK, Sweden, Norway, Denmark.<br />

9 level bleach - EXTRA-<br />

WHITE 6/7 level bleach<br />

with blue powder<br />

- ABSOLUTE WHITE<br />

bleach cream with no<br />

ammonia for a delicate<br />

and smooth result.<br />

Cromakey-Time<br />

Innovative cream-gel with<br />

a leave-<strong>in</strong> time of JUST<br />

10 MINUTES. Total<br />

coverage of white hair.<br />

Extremely <strong>in</strong>tense and<br />

brilliant colors.<br />

Ultra-supple, moisturized,<br />

silky hair. What the<br />

modern woman needs.


Contact us for every <strong>in</strong>formation you may need. We’ll be happy to <strong>in</strong>troduce you <strong>in</strong> the world of Thermal.<br />

export@emsibeth.it


FANOLA<br />

A NEW EMOTIONAL<br />

DIMENSION<br />

FANOLA was born <strong>in</strong> 2005 from an <strong>in</strong>tuition of<br />

a group of entrepreneurs, becom<strong>in</strong>g<br />

immediately leader <strong>in</strong> the manufacture and<br />

sale of professional hair products <strong>in</strong> <strong>Italy</strong> and<br />

worldwide. Fanola is the Made <strong>in</strong> <strong>Italy</strong> brand<br />

of professional hair products, designed to<br />

follow the latest trends and to meet the needs<br />

of all the hairstylists <strong>in</strong> the world who want to<br />

share their creations <strong>in</strong> the social media.<br />

We are focused on creat<strong>in</strong>g a strong relationship<br />

between the brand and its followers, both<br />

hairstylists and end consumers but also on<br />

creat<strong>in</strong>g an <strong>in</strong>ternational community with all<br />

distributors to communicate the brand<br />

uniquely, strengthen<strong>in</strong>g its values.<br />

Fanola is focused on a behavioral and<br />

emotional dimension. It’s a young woman,<br />

sparkl<strong>in</strong>g, dynamic, unconventional, who loves<br />

play<strong>in</strong>g with colors, <strong>in</strong>terpret<strong>in</strong>g them as a<br />

fashion accessory. Experience, shar<strong>in</strong>g, “wow"<br />

effects are the keywords for Fanola lovers.<br />

FANOLA, IT’S MY BLOND!<br />

Fanola is known worldwide thanks to No Yellow<br />

shampoo; the quality and effectiveness of the<br />

No Yellow Shampoo are the basis of the<br />

product's success and they had generated a<br />

worldwide awareness for the brand. The No<br />

Yellow l<strong>in</strong>e has gradually expanded to offer a<br />

complete service dedicated to blonde hair, with<br />

products dedicated not only to the care but also<br />

to color<strong>in</strong>g and bleach<strong>in</strong>g, always characterized<br />

by the presence of specific pigments that<br />

counteract unwanted yellow reflections.<br />

ABOUT US<br />

Company Name:<br />

Pettenon<br />

Cosmetics S.p.A.<br />

Company Address:<br />

via del Palù 7/d<br />

35018 San Mart<strong>in</strong>o<br />

di Lupari (PD)<br />

Brand:<br />

Fanola<br />

Founded <strong>in</strong>:<br />

2005<br />

Website:<br />

www.fanola.it<br />

Market<strong>in</strong>g Manager:<br />

Ms. Chiara Brunoro<br />

Senior Product<br />

Manager:<br />

Mr. Matteo Vecchiato<br />

Digital Manager:<br />

Mr. Paolo Mezzalira<br />

Ma<strong>in</strong> Brands:<br />

Fanola; No Yellow;<br />

No Orange; Orotherapy<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

Europe, North America,<br />

Australia; United Arab<br />

Emirates; New Zeland,<br />

Canada


Fanola is designed to meet the<br />

needs of all the hairstylists <strong>in</strong> the<br />

world thanks to a complete range<br />

of extreme quality products.<br />

REASONS WHY<br />

Frequent Innovation<br />

Brand focused on social media<br />

Extreme perform<strong>in</strong>g products<br />

100% Made In <strong>Italy</strong><br />

Professional Quality<br />

Hairstylist’s community<br />

International Distribution<br />

STAR<br />

PRODUCTS<br />

No Yellow Shampoo<br />

& Mask<br />

The professional<br />

treatments range<br />

with the Extra Violet<br />

Pigment to neutralize<br />

undesired yellow<br />

effects on bleached,<br />

blonde, streaked<br />

or gray hair. The<br />

formulation is enriched<br />

with Grape extract for<br />

an antioxidant action<br />

and Silk Prote<strong>in</strong>s for<br />

sh<strong>in</strong>e. The Shampoo<br />

neutralizes the yellow<br />

undertones with an<br />

immediate ton<strong>in</strong>g action<br />

and the mask neutralizes<br />

the yellow undertones<br />

leav<strong>in</strong>g the hair soft<br />

and sh<strong>in</strong>y.<br />

No More Treatments<br />

A compact range of<br />

products for coarse,<br />

unruly, frizzy hair to<br />

nourish, moisturise and<br />

disentangle hair.<br />

Thanks to the Active<br />

Miraclay Technology TM<br />

enriched with natural<br />

Clay, Fanola <strong>in</strong>troduces<br />

a new product category,<br />

THE STYLING MASK that<br />

comb<strong>in</strong>es the properties<br />

of a mask with those of<br />

a styl<strong>in</strong>g product to get a<br />

natural and longer-last<strong>in</strong>g<br />

styl<strong>in</strong>g without the use<br />

of any further product.<br />

Nutricare Treatments<br />

A complete restructur<strong>in</strong>g<br />

range for dry and frizzy<br />

hair. All the products<br />

are formulated to<br />

give hydration and<br />

nourishment to dry,<br />

stressed and damaged<br />

hair thanks to the Milk<br />

Prote<strong>in</strong>s and L<strong>in</strong>seed Oil.<br />

Fanola Color<br />

Permanent color<strong>in</strong>g<br />

cream with ammonia,<br />

enriched with G<strong>in</strong>kgo<br />

Biloba. Available <strong>in</strong><br />

124 shades, which<br />

can be mixed together<br />

to obta<strong>in</strong> <strong>in</strong>f<strong>in</strong>ite shades<br />

of color. Formulated<br />

to respect the sk<strong>in</strong><br />

and hair, it leaves hair<br />

bright and healthy and<br />

guarantees a long-last<strong>in</strong>g<br />

result. It allows to realize<br />

uniform and bright<br />

colors with rich, deep<br />

and natural reflections<br />

with 100% coverage of<br />

white hair.


FARMEN<br />

A HISTORY OF SUCCESS<br />

AND VALUES<br />

Farmen International Cosmetics Distribution<br />

was born <strong>in</strong> 1964, <strong>in</strong> a small three-room laboratory<br />

<strong>in</strong> Tur<strong>in</strong>, <strong>Italy</strong>. A genu<strong>in</strong>e firm, fruit of the<br />

labour of two generations, offer<strong>in</strong>g effective, reliable<br />

and cutt<strong>in</strong>g-edge products to beauty<br />

treatment and hairstyle professionals. A firm<br />

that is recognised and appreciated <strong>in</strong> more than<br />

80 countries, across the five cont<strong>in</strong>ents. Right<br />

from the first product, Farmesil silicon spray, a<br />

bra<strong>in</strong>child of founders Mariarosa Ceccon and<br />

Piero Manzetti, it stood out for its <strong>in</strong>novative<br />

and modern bus<strong>in</strong>ess approach. This is how<br />

the first gas-free Italian hair spray, Natural, was<br />

born, and all the other products that enrich its<br />

three brands: Vitality’s, Neà-Spa and Fasc<strong>in</strong>elle.<br />

Below, Farmen's Management<br />

and headquarters.<br />

ABOUT US<br />

Company Name:<br />

Farmen International<br />

Cosmetics<br />

Distribution SpA<br />

Company Address:<br />

Via Le<strong>in</strong>ì, 150<br />

10036 Settimo Tor<strong>in</strong>ese (TO)<br />

<strong>Italy</strong><br />

Website:<br />

www.farmenspa.com<br />

Founded <strong>in</strong>:<br />

1964<br />

Ma<strong>in</strong> Brands:<br />

Vitality's, Neà-Spa,<br />

Fasc<strong>in</strong>elle<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

The World<br />

A COMPLETE PRODUCTION CHAIN<br />

One of their strong po<strong>in</strong>ts is the ability to<br />

manage the entire production cha<strong>in</strong> with<strong>in</strong> the<br />

company: from the <strong>in</strong>itial concept to the selection<br />

of raw materials and active <strong>in</strong>gredients,<br />

right up to production, delivery and education<br />

of the end user. Only <strong>in</strong> this way, by meticulously<br />

check<strong>in</strong>g each and every step, can<br />

Farmen truly guarantee the quality and reliability<br />

of their products. These tests are so str<strong>in</strong>gent<br />

that no more than around 100 of the approximately<br />

600 formulas evaluated every year<br />

are actually manufactured on an <strong>in</strong>dustrial<br />

level. S<strong>in</strong>ce its establishment, Farmen has<br />

always pursued a s<strong>in</strong>gle objective: offer<strong>in</strong>g beauty<br />

and style professionals effective, reliable<br />

and <strong>in</strong>novative products to meet all their work<strong>in</strong>g<br />

needs. The result of this commitment<br />

is reflected today <strong>in</strong> three production l<strong>in</strong>es:<br />

Vitality’s, Neà-Spa and Fasc<strong>in</strong>elle. Vitality’s<br />

is the l<strong>in</strong>e dedicated to hair stylists, offer<strong>in</strong>g<br />

a complete high-quality range designed to<br />

enhance clients’ style and improve their wellbe<strong>in</strong>g.<br />

These specific colour<strong>in</strong>g, shap<strong>in</strong>g and<br />

styl<strong>in</strong>g solutions offer added value: the creativity<br />

and experience of Italian-made products.<br />

Neà-Spa is the brand dedicated to the professional<br />

beauty sector. This complete range of<br />

treatments for the face and body uses natural<br />

and exclusive active <strong>in</strong>gredients derived from<br />

Farmen’s research. Fasc<strong>in</strong>elle, the brand created<br />

to satisfy the needs of clients who purchase<br />

through the selective perfumery channel, is a<br />

complete l<strong>in</strong>e of high-end products for the wellbe<strong>in</strong>g<br />

and styl<strong>in</strong>g of hair.


Left, some images of<br />

the production cha<strong>in</strong>.<br />

REASONS WHY<br />

A Modern Company<br />

Strong Research and<br />

Development Department<br />

A complete production<br />

cha<strong>in</strong><br />

Local and glocal at<br />

the same time<br />

Made <strong>in</strong> <strong>Italy</strong><br />

Strong values<br />

50 years of experience<br />

THE CHARTER OF VALUES<br />

Farmen has always believed <strong>in</strong> values such as<br />

respect for the environment, safety at work,<br />

customer care and commitment to the local<br />

environment, with the awareness that profit<br />

and responsibility cannot be separated. Today<br />

Farmen has decided to go beyond this mission<br />

statement, formalis<strong>in</strong>g their values and objectives<br />

with the project “The Susta<strong>in</strong>able Colours<br />

of Beauty”, a social responsibility strategy that<br />

aims at promot<strong>in</strong>g a new k<strong>in</strong>d of beauty, closer<br />

to the Environment and to People. The first result<br />

of this commitment was the formalisation<br />

of the “Charter of Values and Commitments”<br />

which was born as an evolv<strong>in</strong>g document and<br />

becomes richer through dialogue with all the<br />

firm’s stakeholders. One of Farmen's strong<br />

po<strong>in</strong>ts is the <strong>in</strong>ternal management of most<br />

of the supply cha<strong>in</strong>, which ensures the maximum<br />

quality, transparency and reliability of<br />

their products. Raw materials: Farmen is develop<strong>in</strong>g<br />

a susta<strong>in</strong>able supply policy based on<br />

environmental and human rights protection.<br />

The aim is to guarantee that even suppliers<br />

of their ma<strong>in</strong> <strong>in</strong>gredients respect this policy by<br />

the end of 2018. Packag<strong>in</strong>g: Farmen is at work<br />

to elim<strong>in</strong>ate overpackag<strong>in</strong>g, reduce the weight<br />

of packages by 15%, and reach 100% recycled<br />

paper and cardboard, partly certified as susta<strong>in</strong>able<br />

by the end of 2018. F<strong>in</strong>ally, the company<br />

provides support, assistance and tra<strong>in</strong><strong>in</strong>g before<br />

and after sale to professional clients, ensur<strong>in</strong>g<br />

that products are 100% safe both for<br />

humans and for the environment, thanks to<br />

thousands of analyses carried out each year<br />

by quality control at R&D laboratories.<br />

FROM GLOBAL TO LOCAL<br />

Farmen is a traditional Italian firm, strongly<br />

l<strong>in</strong>ked to the local environment and at the<br />

same time present <strong>in</strong> more than 80 countries<br />

across the 5 cont<strong>in</strong>ents. It is a spokesperson for


FARMEN<br />

Italian quality <strong>in</strong> the World. Reconcil<strong>in</strong>g this twofold<br />

nature has always been one of the essential<br />

po<strong>in</strong>ts <strong>in</strong> its corporate mission: for this reason,<br />

70% of personnel lives <strong>in</strong> Settimo Tor<strong>in</strong>ese and<br />

90% of first level suppliers can be considered<br />

local. Always <strong>in</strong> this perspective, Farmen offers<br />

cont<strong>in</strong>uous and practical support to the local<br />

social fabric, sponsor<strong>in</strong>g sport activities, NPOs,<br />

students, hospitals and other organisations. But<br />

<strong>in</strong>ternational markets are also an <strong>in</strong>tegral part of<br />

the soul of Farmen: future goals <strong>in</strong>clude penetrat<strong>in</strong>g<br />

markets <strong>in</strong> ex-Yugoslavia, Argent<strong>in</strong>a, Perù,<br />

Chile, Turckey, S<strong>in</strong>gapore, Mongolia, Norway, Sweden,<br />

UK, Ireland, Iceland, Mexico, South Africa.<br />

What type of partners are we look<strong>in</strong>g for? Professional<br />

importers, corporations, and retail cha<strong>in</strong>s.<br />

PEOPLE: THE ADDED VALUE<br />

Farmen's employees are their greatest asset:<br />

for this reason, the firm guarantees health protection<br />

and safety at work, transparent recruitment<br />

policies, equal opportunities and equitable<br />

remuneration, special terms for maternity<br />

and agreements with nurseries, freedom of<br />

trade union representation and cont<strong>in</strong>uous<br />

professional development. In parallel, we share<br />

the will to commit to a strategy of tangible and<br />

transparent external communication, to make<br />

Farmen's commitment visible and <strong>in</strong>volve the<br />

entire supply cha<strong>in</strong>. Additionally, we support<br />

the local environment and the local community,<br />

with the creation of virtuous economic and<br />

social systems.<br />

STAR<br />

PRODUCTS<br />

Zero/Vitalitys<br />

Zero is Vitality's<br />

revolutionary colour<br />

treatment that covers,<br />

lightens, protects,<br />

and restructures hair,<br />

reduc<strong>in</strong>g the risk of<br />

sk<strong>in</strong> sensitivity to<br />

a m<strong>in</strong>imum. All this<br />

with no ammonia or<br />

parafenilendiamm<strong>in</strong>a.<br />

71 splendid shades<br />

for perfect highlights,<br />

sh<strong>in</strong>e, and body.<br />

Deco/Vitalitys<br />

The new Deco l<strong>in</strong>e is<br />

the professional choice<br />

to play freely with light<br />

and look after hair at<br />

the same time. Deco<br />

conta<strong>in</strong>s Complex oil, a<br />

precious blend of Cotton<br />

oil and Illipe butter<br />

that by nourish<strong>in</strong>g the<br />

hair helps reduce the<br />

deplet<strong>in</strong>g effects of the<br />

bleach<strong>in</strong>g process. The<br />

kerat<strong>in</strong> <strong>in</strong> the formula<br />

works synergistically<br />

with the Complex oil<br />

to protect hair and<br />

condition it superbly.<br />

Deco comprises a<br />

complete range for all<br />

lighten<strong>in</strong>g needs, look<strong>in</strong>g<br />

after both scalp and hair.<br />

Epurà /Vitality’s<br />

From the heart of nature,<br />

to the heart of beauty.<br />

From the unspoilt nature<br />

of the Alps to the<br />

advanced technology<br />

of Vitality’s labs comes<br />

Epurá. Pura Complex:<br />

Gentian, Mounta<strong>in</strong><br />

arnica, Scots p<strong>in</strong>e,<br />

Lemon balm, Juniper,<br />

St. John’s Wort.<br />

A multifunctional<br />

botanical complex<br />

carefully selected <strong>in</strong><br />

collaboration with<br />

expert botanists to<br />

guarantee a safe<br />

and organic product,<br />

from seed to extract.<br />

Specific properties for<br />

each type of problem<br />

and <strong>in</strong>tense fragrances.<br />

Tone/Vitality’s<br />

Delicate tone-on-tone<br />

colour<strong>in</strong>g with no<br />

ammonia. It works<br />

gradually over time<br />

and doesn’t lighten<br />

the base, for an<br />

extremely natural colour.<br />

Thanks to Switch-on<br />

Technology, every nuance<br />

was broken down<br />

<strong>in</strong>to all its tones to<br />

scientifically balance<br />

the percentages of<br />

coloured pigments<br />

and thereby obta<strong>in</strong><br />

pure nuances.


ARMANDO TESTA<br />

Discover more on www.vitalitys.it #bellezzaviva<br />

THE NATURE OF BEAUTY<br />

Beyond the surface, beyond the horizon.<br />

There where the view fades <strong>in</strong>to the distance<br />

and nature regenerates itself,<br />

a new k<strong>in</strong>d of beauty is created.<br />

Real, natural. Liv<strong>in</strong>g, emotional.<br />

A beauty that cures. A beauty that is pure.<br />

Your Beauty. Epurá beauty.


GA.MA<br />

HAIR AND BEAUTY<br />

TECHNOLOGY SPECIALISTS<br />

GAMA <strong>Italy</strong> Professional was founded by Mario<br />

Gard<strong>in</strong>i <strong>in</strong> 1969, <strong>in</strong> the <strong>in</strong>dustrial outskirts of<br />

Bologna. S<strong>in</strong>ce its orig<strong>in</strong>, the company has been<br />

synonymous with research and <strong>in</strong>novation,<br />

launch<strong>in</strong>g the first-ever professional hair<br />

straightener <strong>in</strong> the world. S<strong>in</strong>ce its<br />

establishment, GAMA has cont<strong>in</strong>ued to be a<br />

trusted brand <strong>in</strong> the Hair and Beauty Technology<br />

sector, thanks to its <strong>in</strong>novative approach to<br />

product design and development. All GAMA<br />

products are designed and manufactured based<br />

on profound market knowledge, 50 years of<br />

experience, and ongo<strong>in</strong>g and cont<strong>in</strong>uous<br />

dialogue with world experts. S<strong>in</strong>ce the company<br />

was founded, the mission has always been to<br />

make professional salon stylists’ life easier,<br />

creat<strong>in</strong>g products with a focus on performance<br />

and <strong>in</strong>novation, <strong>in</strong>dustry trends and hair-health.<br />

Develop<strong>in</strong>g a product together with the stylists,<br />

means understand<strong>in</strong>g and satisfy<strong>in</strong>g all the<br />

needs of day-to-day salon activities. The task is<br />

tacked us<strong>in</strong>g holistic approach: the staff<br />

immerses themselves <strong>in</strong> the professional world<br />

to unlock its secrets, every aspect is important<br />

ABOUT US<br />

Company Name:<br />

GA.MA SRL Unipersonale<br />

Company Address:<br />

Via Sant’Alberto, 1714<br />

40018 San Pietro <strong>in</strong> Casale<br />

Bologna - <strong>Italy</strong><br />

Tel. +39 051 666 8811<br />

Email: <strong>in</strong>fo@gama.eu<br />

Website:<br />

www.gamaitaly.com<br />

General Manager:<br />

Mr. Pasquale Barillà<br />

Export Director:<br />

Mr. Ivan Luppi<br />

Collections:<br />

Professional: gama.professional,<br />

GAMA Barber Series, Gama Salon<br />

Exclusive. Consumer<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

North America, Europe,<br />

Middle East, Asia<br />

Photo left:<br />

Pasquale Barillà,<br />

General Manager,<br />

receiv<strong>in</strong>g the MCB<br />

Innovation Award<br />

2019, for l’iQ<br />

Photo right: Left,<br />

Pasquale Barillà<br />

General Manager,<br />

right, Carlos José<br />

Ceva, President<br />

of the Group.<br />

and subject to analysis, as any one of them may<br />

lead to the development of technical and<br />

physical product characteristics. From hair<br />

straighteners to hair dryers, curl<strong>in</strong>g irons to<br />

accessories, hair nourish<strong>in</strong>g products to the<br />

men’s clippers, trimmers and more, GAMA<br />

prides itself on lead<strong>in</strong>g hair product solutions<br />

for everyone. Its focus on <strong>in</strong>novation, technology,<br />

fashion and beauty trends has positioned GAMA<br />

as a brand whose products fulfill and exceed


the everyday needs of salon activity, satisfy<strong>in</strong>g<br />

the most demand<strong>in</strong>g professionals, while also<br />

cater<strong>in</strong>g to the everyday consumer. After form<strong>in</strong>g<br />

a strong base serv<strong>in</strong>g the Italian market, GAMA<br />

expanded its bus<strong>in</strong>ess worldwide. Today the<br />

brand is present <strong>in</strong> over 50 countries worldwide,<br />

with ma<strong>in</strong> headquarters <strong>in</strong> San Pietro <strong>in</strong> Casale<br />

(BO), offices and four production and research<br />

and development sites <strong>in</strong> Brazil, Argent<strong>in</strong>a, <strong>Italy</strong><br />

and Ch<strong>in</strong>a. There is also a direct presence <strong>in</strong><br />

Russia and several South American countries.<br />

HISTORY<br />

S<strong>in</strong>ce its found<strong>in</strong>g, GAMA was conceived to be<br />

an <strong>in</strong>novative game-changer that aimed to<br />

revolutionise the <strong>in</strong>dustry and market forever.<br />

It all started <strong>in</strong> 1969 when the creative wizardry<br />

of a number of beauty salons <strong>in</strong>spired Mario<br />

Gard<strong>in</strong>i to seek a new way of <strong>in</strong>terpret<strong>in</strong>g hair<br />

care. The end-result was GAMA - which stands<br />

for Gard<strong>in</strong>i, Mario - with none other than<br />

the birth of the first ever mass-produced<br />

professional hair straightener.<br />

The launch of Quick-Heat Technology <strong>in</strong> the<br />

late 90s made the impossible possible; the<br />

<strong>in</strong>troduction of hair straighteners that heated<br />

up and were ready to use <strong>in</strong> less than a m<strong>in</strong>ute,<br />

not only changed the way professional stylists<br />

worked, but also had a massive <strong>in</strong>fluence <strong>in</strong><br />

populariz<strong>in</strong>g consumer straighteners and<br />

help<strong>in</strong>g them become the staple they are<br />

today. Quick Heat Technology was followed by<br />

the <strong>in</strong>troduction of Instant Heat Technology<br />

(IHT), which was patented and launched <strong>in</strong> the<br />

professional market <strong>in</strong> 2010. This <strong>in</strong>novative<br />

technology revolutionized the world of styl<strong>in</strong>g,<br />

thanks to a state-of-the-art heat<strong>in</strong>g element<br />

that reaches work<strong>in</strong>g temperature <strong>in</strong> just 14.3<br />

seconds, with a constant and extremely<br />

homogeneous distribution of heat over the<br />

entire surface of the heat<strong>in</strong>g plates & tubes as<br />

long as the straightener is turned on. IHT<br />

technology makes GAMA Professional hair<br />

straighteners & curl<strong>in</strong>g irons the fastest <strong>in</strong> the<br />

world to reach work<strong>in</strong>g temperature and be<br />

REASONS WHY<br />

Focus on <strong>in</strong>novation and creativity,<br />

putt<strong>in</strong>g out state-of-the art,<br />

game-chang<strong>in</strong>g products with<br />

a focus on the professional world<br />

Italian Design<br />

Always at the forefront<br />

of <strong>in</strong>dustry trends<br />

Over 50 years of experience<br />

<strong>in</strong> the hair-styl<strong>in</strong>g <strong>in</strong>dustry<br />

Versatile and complete range of<br />

products, conceptualized to satisfy<br />

the most demand<strong>in</strong>g stylists<br />

as well as mass consumers<br />

capable of keep<strong>in</strong>g the temperature constant.<br />

The result is that your hair will no longer<br />

experience any thermal stress caused by<br />

changes <strong>in</strong> temperature. Pass after pass, the<br />

result will be always the same: healthy, sleek,<br />

sh<strong>in</strong>y hair. Another milestone <strong>in</strong> GAMA's<br />

ongo<strong>in</strong>g pursuit for technical <strong>in</strong>novation and<br />

quality was the <strong>in</strong>troduction of the new ranges<br />

of entirely “Made <strong>in</strong> <strong>Italy</strong>” professional hair<br />

dryers. However, the next big <strong>in</strong>dustry gamechanger<br />

would arrive with the <strong>in</strong>troduction<br />

of the prototype of the iQ perfetto at the<br />

2019 COSMOPROF Bologna trade fair: a<br />

groundbreak<strong>in</strong>g ultralight, compact, m<strong>in</strong>imalist<br />

and disruptive professional hairdryer that<br />

promises to start a new era <strong>in</strong> the hairdryer<br />

market, for professionals and consumers alike.<br />

PROFESSIONAL WORLD<br />

GAMA’s Professional world is formed by three<br />

ma<strong>in</strong> collections: gama.professional, GBS &<br />

GAMA SALON EXCLUSIVE. They are GAMA’s topof-the-range<br />

of professional hair dryers,<br />

straighteners, irons, trimmers and clippers,<br />

built with the most demand<strong>in</strong>g stylists’ needs <strong>in</strong><br />

m<strong>in</strong>d. All these products blend <strong>in</strong>novative design<br />

and the latest technology with pure “Italian<br />

Design” and “Made <strong>in</strong> <strong>Italy</strong>” quality. GAMA has


GA.MA<br />

its own Lab & Eng<strong>in</strong>eer<strong>in</strong>g facilities <strong>in</strong> <strong>Italy</strong><br />

dedicated to research and <strong>in</strong>novation where<br />

each professional product is carefully studied,<br />

developed and tested before distribution. The<br />

motors and <strong>in</strong>ner components of the hairdryers,<br />

irons, clippers and trimmers are thoroughly<br />

designed and built <strong>in</strong> order to guarantee the<br />

best performance and top reliability of each and<br />

every product.<br />

CONSUMER WORLD<br />

GAMA’s Consumer l<strong>in</strong>es were created with one<br />

clear objective <strong>in</strong> m<strong>in</strong>d: to provide a professional<br />

experience from the comfort of your own home.<br />

The range consists on a wide and complete<br />

selection of professional-<strong>in</strong>spired, premium<br />

hair-technology products put together to satisfy<br />

the needs of every consumer, <strong>in</strong>spired by<br />

the latest trends and technologies <strong>in</strong> the<br />

professional <strong>in</strong>dustry, and the latest<br />

developments <strong>in</strong> hair health.<br />

STAR<br />

PRODUCTS<br />

by prolonged<br />

professional use of<br />

traditional hair dryers.<br />

G-Style Oxy Active<br />

The G-Style Oxy Active<br />

IHT is an <strong>in</strong>novative<br />

professional straightener<br />

fitted with Oxy-Active<br />

Technology. Thanks to<br />

the emission of active<br />

oxygen with antibacterial<br />

properties, this<br />

technology guarantees<br />

sh<strong>in</strong>y, elastic hair and<br />

deep-cleans<strong>in</strong>g of the<br />

scalp. It is also<br />

especially designed to<br />

enhance the health of<br />

permanently colored hair,<br />

by neutraliz<strong>in</strong>g the<br />

negative effect of the<br />

color<strong>in</strong>g treatment’s<br />

chemicals, clos<strong>in</strong>g the<br />

hair cuticles and<br />

protect<strong>in</strong>g the hair’s<br />

surface from the damage<br />

produced by free<br />

radicals. This generates<br />

the Color Lock effect,<br />

brighter and greater<br />

last<strong>in</strong>g color.<br />

It is an extremely<br />

versatile and elegant<br />

barber l<strong>in</strong>e composed<br />

by magnetic clippers,<br />

a clipper, trimmer, shaver<br />

and a straightener;<br />

all designed for cutt<strong>in</strong>g,<br />

trimm<strong>in</strong>g, shav<strong>in</strong>g and<br />

f<strong>in</strong>ish<strong>in</strong>g styles with<br />

maximum precision.<br />

Thanks to state-of-the-art<br />

technology and highquality<br />

materials, the l<strong>in</strong>e<br />

offers exceptional results<br />

and meets the demands<br />

of the toughest<br />

customers.<br />

Classic<br />

As its name <strong>in</strong>dicates,<br />

the Classic is GAMA’s<br />

long-time professional<br />

staple. The entire<br />

GAMA Classic range<br />

is a “Made <strong>in</strong> <strong>Italy</strong>” l<strong>in</strong>e<br />

designed for everyday<br />

salon use. Specially built<br />

for cont<strong>in</strong>uous, repeated<br />

and prolonged usage, its<br />

long-last<strong>in</strong>g, 2200-Watt,<br />

Italian AC motor, reduced<br />

noise, and cool shot<br />

IQ Perfetto<br />

G-Style Oxy Active Series GBS Classic<br />

iQ Perfetto<br />

iQ Perfetto, the <strong>in</strong>telligent<br />

hairdryer. At just 294 gr,<br />

the iQ Perfetto is the<br />

lightest best-perform<strong>in</strong>g<br />

hair dryer on the market.<br />

Revolutionary, ultra-light,<br />

compact, m<strong>in</strong>imalist: it<br />

<strong>in</strong>augurates a new era <strong>in</strong><br />

the history of hair dryers.<br />

It is fitted with a smart<br />

brushless motor, with<br />

digital control <strong>in</strong>terface<br />

that enhances its<br />

performance by add<strong>in</strong>g<br />

unique and <strong>in</strong>novative<br />

benefits. With a motor<br />

speed of 110,000 rpm<br />

and air pressure of 650<br />

mm H2O, it dries hair<br />

30% faster than<br />

traditional hairdryers,<br />

allow<strong>in</strong>g the hairstylist to<br />

work more efficiently. Its<br />

light, ergonomic design<br />

prevents muscle damage<br />

to the arms and<br />

shoulders caused<br />

Series GBS<br />

Our passion for styl<strong>in</strong>g<br />

led GAMA researchers<br />

back to their roots, to the<br />

Barber Shop, the place<br />

that has historically been<br />

every true gentleman’s<br />

special place to relax<br />

and take care of himself.<br />

GBS, or GAMA BARBER<br />

SERIES was <strong>in</strong>spired by<br />

the world’s best Barber<br />

Shops and the latest<br />

global groom<strong>in</strong>g trends.<br />

button make it perfect for<br />

all professional salons<br />

look<strong>in</strong>g for performance<br />

and long lifecycle.<br />

Available <strong>in</strong> a wide variety<br />

of colors and hair<br />

accessories, the Classic<br />

is the perfect choice for<br />

stylists and demand<strong>in</strong>g<br />

consumers alike who<br />

want an ultra-reliable tool<br />

to help them achieve<br />

their dream hairstyles.


IBECOSMETICA<br />

HELPING CREATE<br />

HAIR BEAUTY PAR EXCELLENCE<br />

NIKA HAIR BEAUTY EXCELLENCE is a brand<br />

of professional hair care products, part of<br />

Ibecosmetica Srl (a company based <strong>in</strong> Pisa),<br />

which has been operat<strong>in</strong>g <strong>in</strong> the beauty <strong>in</strong>dustry<br />

for more than 15 years. The company launched<br />

the Nika Hair Beauty Excellence brand <strong>in</strong> 2011<br />

with a very specific goal <strong>in</strong> m<strong>in</strong>d: to satisfy<br />

demand<strong>in</strong>g customers with high-quality products<br />

which were safe and, <strong>in</strong> the same measure,<br />

efficient. This was possible thanks to the <strong>in</strong>depth<br />

research <strong>in</strong> the field of high-quality hair<br />

treatments and patented formulae with exclusive<br />

technology. Its commitment cont<strong>in</strong>ues as it<br />

<strong>in</strong>vests 15% of its yearly revenue <strong>in</strong> R&D. Today<br />

the Nika Hair Beauty Excellence brand is a<br />

mixture of quality and elegance, reliability and<br />

technology which succeeds <strong>in</strong> amaz<strong>in</strong>g customers<br />

and mak<strong>in</strong>g hair more and more beautiful.<br />

ABOUT US<br />

Company Name:<br />

Ibecosmetica<br />

Srl<br />

Company Adress:<br />

Via Ponte a Piglieri, 8<br />

56122 Pisa<br />

<strong>Italy</strong><br />

Tel. +39 050 41426<br />

Fax +39 050 7846938<br />

Email: <strong>in</strong>fo@nika.it<br />

Website:<br />

www.nika.it<br />

Founded <strong>in</strong>:<br />

2011<br />

Founder & CEO:<br />

Eduard Nika<br />

Ma<strong>in</strong> Brands:<br />

Nika Hair Beauty Excellence<br />

Fairy Silk, KPerfection, Age<br />

Restore, Reflection, Styl<strong>in</strong>g<br />

Secrets, Liquid Pigments,<br />

Frozen Blonde<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

Europe, Far East<br />

THE BRAND<br />

NIKA HAIR BEAUTY EXCELLENCE, the premium<br />

brand of professional hair products, forms part<br />

of the IBECOSMETICA company portfolio <strong>in</strong><br />

Pisa, which has worked <strong>in</strong> the beauty <strong>in</strong>dustry<br />

for over 15 years.<br />

The company launched the brand <strong>in</strong> 2012 with<br />

one sole objective: to satisfy demand<strong>in</strong>g clients<br />

with high quality products that promise<br />

maximum haircare and protection.<br />

The brand today represents the perfect<br />

comb<strong>in</strong>ation of quality with elegance, reliability<br />

with technology, and offers a product range<br />

which amazes always with its guaranteed<br />

results: healthy, beautiful hair.<br />

THE COMPANY<br />

With its NIKA HAIR BEAUTY EXCELLENCE brand<br />

and specialized team of experts, IBECOSMETICA<br />

works each and every day to create products<br />

that reflect the dist<strong>in</strong>ctive brand qualities of<br />

Excellence and Beauty. Hav<strong>in</strong>g begun <strong>in</strong> the<br />

Italian market, the company is now focus<strong>in</strong>g on<br />

establish<strong>in</strong>g itself as an <strong>in</strong>dustry leader <strong>in</strong> key<br />

countries around the world. On a global level,<br />

the area display<strong>in</strong>g the most growth <strong>in</strong> this<br />

period is Europe. Specifically, the most<br />

“responsive” markets <strong>in</strong> terms of turnover are:<br />

<strong>Italy</strong>, Switzerland, France, Spa<strong>in</strong>, Portugal,<br />

Malta, Russia, Romania, Germany and Latvia.<br />

The Middle East is another important area of<br />

growth for NIKA HAIR BEAUTY EXCELLENCE,<br />

which operates <strong>in</strong> Oman, Turkey, Jordan and


REASONS WHY<br />

Kuwait. The ma<strong>in</strong> goal of IBECOSMETICA SRL<br />

is to establish a stronger and wider presence <strong>in</strong><br />

the EMEA region with NIKA HAIR BEAUTY<br />

EXCELLENCE products: the next step could be<br />

a launch <strong>in</strong>to Africa, beg<strong>in</strong>n<strong>in</strong>g with South<br />

Africa. And, after that, a transatlantic move <strong>in</strong>to<br />

the American market…<br />

THE EDUCATION PROGRAM<br />

IT’S TIME TO BE UNIQUE!<br />

Are you look<strong>in</strong>g for someth<strong>in</strong>g different from<br />

the usual tra<strong>in</strong><strong>in</strong>g courses for personal<br />

success? The role of beauty and wellness<br />

creator requires not only <strong>in</strong>cl<strong>in</strong>ation, but also<br />

specific knowledge that allow him to meet the<br />

needs of each customer <strong>in</strong> a personalized<br />

way. For this reason we want to offer you the<br />

tools to excel, becom<strong>in</strong>g a Nika Specialist.<br />

How? Through the new Nika Education<br />

Program, that we are go<strong>in</strong>g to present you <strong>in</strong><br />

the follow<strong>in</strong>g pages. Your future is <strong>in</strong> your<br />

hands and depends on what choices you make.<br />

Choose to become a Nika Specialist, which<br />

means know<strong>in</strong>g perfectly Nika world and br<strong>in</strong>g it<br />

on salon, is def<strong>in</strong>etely an important step for your<br />

success. We have prepared for you 5 amaz<strong>in</strong>g<br />

courses rich <strong>in</strong> content for all you needs:<br />

• PRODUCT TRAINING<br />

• MY INSPIRATION<br />

• INSPIRATION SHOW<br />

• TRAIN THE TRAINER<br />

• TRAIN THE SALES<br />

We are look<strong>in</strong>g forward to stay by your side to<br />

grow and to excel together so you will become<br />

a Nika Specialist.<br />

We are dedicated to<br />

fulfill<strong>in</strong>g our customers'<br />

dreams<br />

Nika <strong>in</strong>spires trust<br />

through tools, services<br />

and products<br />

Exclusive services and<br />

amaz<strong>in</strong>g products<br />

Excellence <strong>in</strong> formulas,<br />

packag<strong>in</strong>g, professional<br />

services<br />

The hair care products<br />

are designed for both,<br />

professional <strong>in</strong>-salon<br />

treatments and after<br />

care products<br />

Nika Education System<br />

has <strong>in</strong>ternational tra<strong>in</strong>ers<br />

around the Globe<br />

Nika Education Protocol<br />

is designed to give<br />

measurable results, a<br />

unique and profitable<br />

experience


IBECOSMETICA<br />

MARKETING AND SALES MATERIAL<br />

Nika Hair Beauty Excellence <strong>in</strong>vests <strong>in</strong> a<br />

multichannel strategy of communication that<br />

supports and enhances the products and<br />

services offered. Underp<strong>in</strong>n<strong>in</strong>g the communication<br />

strategy are the Salon and Salesforce, who<br />

can count on the aid of coord<strong>in</strong>ated materials<br />

such as exhibit stands, totems, posters,<br />

display units, presentation kits, etc.<br />

THE TRADE FAIRS<br />

NIKA <strong>in</strong>vests strongly <strong>in</strong> trade fairs to raise<br />

brand awareness, <strong>in</strong>troduc<strong>in</strong>g the products to<br />

new potential clients <strong>in</strong> an elegant manner<br />

suited to its prestigious market leader position.<br />

STAR<br />

PRODUCTS<br />

NIKA HAIR CARE<br />

• Fairy Silk<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

The new frontier of<br />

sublime smoothness.<br />

The best smoothnes<br />

ever: sublime, perfect<br />

and more. Nika Hair<br />

Beauty Excellence<br />

presents Fairy Silk,<br />

the professional range<br />

product that makes<br />

<strong>in</strong>credibly easy to<br />

achieve “sublime silky<br />

smoothness” up to 5<br />

five months. Fairy Silk<br />

has won the special<br />

award for best hairsmooth<strong>in</strong>g<br />

treatment,<br />

endorsed by 72,9%<br />

of italian hairdresser.<br />

• Kperfection<br />

Give new life to youth<br />

hair. The best hair<br />

reconstruction technology<br />

ever produced.<br />

KPerfection is the<br />

<strong>in</strong>tensive professional<br />

treatment for hair fibre<br />

reconstruction, fortified<br />

with Smart Kerat<strong>in</strong>, it<br />

reconstructs severely<br />

damaged hair from the<br />

<strong>in</strong>side, restor<strong>in</strong>g strength,<br />

elasticity and sh<strong>in</strong>e.<br />

KPerfection has won<br />

the special award for<br />

best hair-reconstruct<strong>in</strong>g<br />

traetment, endorsed<br />

by 83,3% of italian<br />

hairdresser.<br />

• Age Restore<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

Luxury timeless hair<br />

care. The best hair<br />

anti-age technology<br />

ever produced.<br />

The secret to youthfullook<strong>in</strong>g<br />

hair that defies<br />

the passage of time is<br />

Hydration. This is the<br />

magical need that<br />

<strong>in</strong>spired Nika Hair<br />

Beauty Excellence to<br />

create its Age Restore<br />

product range, that<br />

penetrates deep <strong>in</strong>to<br />

the fibre, reviv<strong>in</strong>g tired<br />

and worn-out hair.<br />

NIKA HAIR COLOR<br />

• Reflection<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

Illum<strong>in</strong>ate your hair with<br />

reflection.<br />

An <strong>in</strong>novative formula<br />

for supersoft hair with<br />

spectacular haircolor<br />

results. Discover<br />

Reflection with MPP<br />

Technology, an <strong>in</strong>novative<br />

and professional<br />

permanent haircolor<br />

system enriched with<br />

Babassu Oil and Soy<br />

Prote<strong>in</strong> to guarantee<br />

top-class results every<br />

s<strong>in</strong>gle time, along with<br />

<strong>in</strong>credible sheen and<br />

<strong>in</strong>tense condition<strong>in</strong>g.<br />

• Grace<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

Surprise with brilliance.<br />

Permanent colour<strong>in</strong>g<br />

system, totally AMMONIA,<br />

PPD and RESORCINOL-<br />

FREE. Nika Hair Beauty<br />

Excellence presents<br />

Grace, an <strong>in</strong>novative and<br />

professional permanent<br />

colour<strong>in</strong>g system, totally<br />

Ammonia, PPD and<br />

Resorc<strong>in</strong>ol Free for<br />

complete hair care and<br />

perfect colour results so<br />

that hairdressers can<br />

fulfil every woman’s<br />

dream of beautiful hair.<br />

• Liquid Pigments<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

6 Liquid pigments ultraconcentrated.<br />

Color no<br />

limits with liquid pigments.<br />

The 6 new pure colour<br />

pigments can be used<br />

with any form of hair<br />

service - to restore life<br />

to tired faded colour, to<br />

create fashionable<br />

colour effects, to shade<br />

or remove undesirable<br />

brassy tones. For hair<br />

colour which is always<br />

personalized and<br />

“custom-made”.<br />

• Frozen Blonde<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

The new generation hair<br />

lighten<strong>in</strong>g. The new<br />

system of 3 bleach<strong>in</strong>g.<br />

For all lighten<strong>in</strong>g<br />

techniques. How many<br />

times does one of your<br />

clients ask for ultra-blonde<br />

hair or a fashion colour,<br />

like a pastel? We’re<br />

guess<strong>in</strong>g it happens a lot,<br />

but often they hesitate <strong>in</strong><br />

the fear that bleach<strong>in</strong>g<br />

may damage their hair.<br />

Well, now they need fear<br />

no more! Thanks to new<br />

Frozen Blonde, the result<br />

of dedicated Nika<br />

research, you will be able<br />

to give clients the colour<br />

they dream of whilst leav<strong>in</strong>g<br />

hair <strong>in</strong> excellent condition,<br />

gleam<strong>in</strong>g and soft.<br />

NIKA HAIR STYLING<br />

& FINISHING<br />

• Styl<strong>in</strong>g Secrets<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

Hair trends. Hair beauty.<br />

Unleash your creativity<br />

with the new nika styl<strong>in</strong>g<br />

secrets product range.<br />

The versatility of Styl<strong>in</strong>g<br />

Secrets allows you to<br />

modify the hold level<br />

achieved by products by<br />

mix<strong>in</strong>g the liquids together<br />

or to change the f<strong>in</strong>al<br />

colour result by add<strong>in</strong>g<br />

Liquid Pigments.


INEBRYA<br />

WELCOME TO A NEW<br />

SENSORIAL EXPERIENCE<br />

Inebrya is the professional haircare brand<br />

created <strong>in</strong> <strong>Italy</strong> for the hair artists of the world.<br />

The brand name comes from the Italian verb<br />

“<strong>in</strong>ebriare” which means to exhilarate, to<br />

stimulate, to excite.<br />

The Inebrya products “<strong>in</strong>ebriano” because<br />

they move the senses through the colors<br />

(packag<strong>in</strong>g and fluids) and the fragrances<br />

that fulfill the air s<strong>in</strong>ce the first born <strong>in</strong> 1999.<br />

These features are rooted <strong>in</strong> the brand’s DNA<br />

which stands for high sensorial experiences.<br />

In the Italian laboratories every new product<br />

is conceived, developed and produced<br />

select<strong>in</strong>g with great accuracy cosmetic and<br />

delicate fragrances, <strong>in</strong>novative transform<strong>in</strong>g<br />

textures and sensorial packag<strong>in</strong>gs. Like one<br />

of the latest additions, the Sakura family,<br />

an ultra-fem<strong>in</strong><strong>in</strong>e treatment l<strong>in</strong>e with an<br />

<strong>in</strong>novative mask <strong>in</strong> gel offered <strong>in</strong> a transparent<br />

packag<strong>in</strong>g <strong>in</strong> PET. Be<strong>in</strong>g a professional haircare<br />

brand means offer<strong>in</strong>g products cover<strong>in</strong>g all the<br />

needs the end consumers want to solve when<br />

approach<strong>in</strong>g their hairdressers. Inebrya offers<br />

a wide product range cover<strong>in</strong>g the follow<strong>in</strong>g 3<br />

areas: technical, treatment & care, styl<strong>in</strong>g &<br />

f<strong>in</strong>ish<strong>in</strong>g. Today Inebrya is distributed <strong>in</strong> more<br />

than 60 different countries of the world, and<br />

aims at reach<strong>in</strong>g, empower<strong>in</strong>g and help<strong>in</strong>g more<br />

professionals and customers around the globe.<br />

Together with our best partners Inebrya attends<br />

the largest <strong>in</strong>ternational trade fairs for beauty<br />

products and hair. In 2019 you have found us<br />

around the world <strong>in</strong> these locations: Bologna,<br />

Dubai, Mumbai, Las Vegas, Hong Kong. In 2020<br />

the tour starts aga<strong>in</strong> with Cosmoprof Bologna.<br />

INEBRYA offers exclusive products and solutions<br />

for keep<strong>in</strong>g hair healthy and beautiful, studied<br />

to meet all the needs of haircare PROFESSIONALS<br />

who br<strong>in</strong>g CREATIVITY and PASSION to their work<br />

every day, to make every woman feel UNIQUE.<br />

ABOUT US<br />

Company Name:<br />

Pettenon Cosmetics<br />

S.p.A.<br />

Company Address:<br />

via del Palù 7/d<br />

35018 San Mart<strong>in</strong>o<br />

di Lupari (PD)<br />

Brand:<br />

Inebrya<br />

Founded <strong>in</strong>:<br />

1999<br />

Website:<br />

www.<strong>in</strong>ebrya.it<br />

Market<strong>in</strong>g Manager:<br />

Ms. Elisa Zanca<br />

Senior Product Manager:<br />

Ms. Silvia Borghetto<br />

Ma<strong>in</strong> brands:<br />

Blondesse, Ice Cream,<br />

Black Pepper, Karyn, Sakura,<br />

Inebrya Color & Bionic<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

more than 60 countries<br />

<strong>in</strong> the world<br />

Hair: Artistic Team Inebrya - Photo: Filippo Fortis


REASONS WHY<br />

Hair: Artistic Team Inebrya - Photo: Filippo Fortis<br />

Sensorial experience as a po<strong>in</strong>t<br />

of differentiation<br />

Complete professional range<br />

(cover<strong>in</strong>g technical, treatment<br />

& care, styl<strong>in</strong>g & f<strong>in</strong>ish<strong>in</strong>g areas)<br />

Constant research and newness<br />

launches per year<br />

100% made <strong>in</strong> <strong>Italy</strong><br />

Worldwide distribution<br />

Attendance to the ma<strong>in</strong> beauty<br />

and hair trade fairs<br />

More than 20 years of expertise<br />

International education<br />

programs (tra<strong>in</strong><strong>in</strong>g and shows)<br />

Part of AGF88Hold<strong>in</strong>g<br />

STAR<br />

PRODUCTS<br />

SAKURA<br />

Sakura is the new<br />

treatment l<strong>in</strong>e with<br />

cherry blossom extract<br />

as active <strong>in</strong>gredient,<br />

<strong>in</strong>spired by Japanese’s<br />

sakura, the blossom<strong>in</strong>g<br />

of the cherry trees<br />

represent<strong>in</strong>g a moment<br />

of rebirth and generat<strong>in</strong>g<br />

power. A restorative<br />

ritual for scalps and<br />

lenghts. 100% vegan<br />

with natural <strong>in</strong>gredients.<br />

Innovative technologies,<br />

water sav<strong>in</strong>g formulas,<br />

panel tested fragrances.<br />

Restorative Mask:<br />

regenerat<strong>in</strong>g gel<br />

treatment for scalp and<br />

hair. The hero product of<br />

this l<strong>in</strong>e, it is ideal as a<br />

ritual for the scalp and<br />

the lengths, it offers a<br />

pleasant sensation of<br />

wellbe<strong>in</strong>g, vitality and<br />

<strong>in</strong>-depth hydration before<br />

and after shampoo<strong>in</strong>g.<br />

Restorative Shampoo:<br />

regenerat<strong>in</strong>g hydrat<strong>in</strong>g<br />

shampoo. It cleanses,<br />

nourishes and hydrates<br />

the hair offer<strong>in</strong>g a<br />

pleasant sense of<br />

vitality for the scalp and<br />

the lengths.<br />

Restorative Oil:<br />

precious brighten<strong>in</strong>g oil.<br />

It leaves hair an <strong>in</strong>stant,<br />

glossy sh<strong>in</strong>e, leav<strong>in</strong>g it<br />

soft, light and silky to<br />

the touch. Suitable for<br />

all types of hair.


JEAN PAUL<br />

MYNE’<br />

LOVE FOR LIFE:<br />

JEAN PAUL MYNÈ<br />

OUR MISSION<br />

In three words: Hair, Health, Innovation. It is a<br />

story of daily commitment to f<strong>in</strong>d <strong>in</strong>novative<br />

solutions that guarantee results, chang<strong>in</strong>g the<br />

prospects of hair beauty and health <strong>in</strong> total<br />

respect of hairdressers and their precious<br />

profession.<br />

CONCEPT AND ORIGINS<br />

From the synergy of a outstand<strong>in</strong>g scientific,<br />

commercial, and strategic skills and the desire<br />

to provide hairdress<strong>in</strong>g professionals with a new<br />

vision of focus<strong>in</strong>g on the needs of their guests<br />

and mak<strong>in</strong>g them feel they are the centre of<br />

attention. Seek<strong>in</strong>g a balance between natural<br />

active <strong>in</strong>gredients that are both safe and effective<br />

to develop formulas that truly work on hair.<br />

INNOVATION AND MORE<br />

Jean Paul Mynè produces and markets<br />

cosmetic products for hair, us<strong>in</strong>g active<br />

<strong>in</strong>gredients of natural <strong>in</strong>gredients or similar,<br />

cont<strong>in</strong>ually seek<strong>in</strong>g new solutions different<br />

from those already ont he market to surpass<br />

traditional limits. Available exclusively to<br />

professional channels <strong>in</strong> <strong>Italy</strong> and <strong>in</strong> over 40<br />

ABOUT US<br />

Company Name:<br />

Jean Paul Mynè<br />

Company Address:<br />

Via Galileo Galilei, 80<br />

Sant’Elpidio a Mare (FM) - <strong>Italy</strong><br />

Website:<br />

www.jeanpaulmyne.com<br />

Founded <strong>in</strong>:<br />

2010<br />

Ceo and Market<strong>in</strong>g Manager:<br />

Mr. Mauro Di Claudio<br />

Market<strong>in</strong>g Manager:<br />

Ms. Eliana Sav<strong>in</strong>o<br />

Export Managers:<br />

Ms. Emanuela Cavalieri, Ms. Maria Vassileva,<br />

Ms. Marta Rossi<br />

Ma<strong>in</strong> Brands:<br />

Kerat<strong>in</strong> Plus, Oxilock Plasma, Doc Color, Color<br />

Juice, Ocrys, Organic Touch, Thermo Repair<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Holland, Spa<strong>in</strong>, Russia, Belgium, Israel, UAE,<br />

Egypt, Poland, Denmark, France<br />

Attention to the needs of salon professionals with dedicated courses<br />

and events for a comprehensive professional approach to tra<strong>in</strong><strong>in</strong>g.


Events, shows, fairs, and hair<br />

fashion: Jean Paul Mynè offers<br />

their hairdress<strong>in</strong>g partners<br />

complete and highly effective<br />

professional tra<strong>in</strong><strong>in</strong>g as well as<br />

high-quality products.<br />

national worldwide, Jean Paul Mynè products<br />

are sought out for the <strong>in</strong>novative formulas,<br />

design, and extraord<strong>in</strong>ary results.<br />

CORPORATE STRUCTURE <br />

The Market<strong>in</strong>g & Design Division, a Tra<strong>in</strong><strong>in</strong>g<br />

Division, an Export Division, Adm<strong>in</strong>istrative<br />

Offices and Logistics Department are<br />

all located at company headquarters <strong>in</strong><br />

Sant’Elpidio a Mare, while the R&D Centre<br />

and production facilities are <strong>in</strong> Ascoli Piceno.<br />

We have been work<strong>in</strong>g <strong>in</strong> <strong>Italy</strong> s<strong>in</strong>ce 2011 and<br />

today we cover about 40 countries worldwide:<br />

from Northern Europe to Egypt. We have also<br />

successfully penetrated the Russian market.<br />

Growth has been significant, especially over the<br />

past three years, thanks to open<strong>in</strong>gs towards<br />

new markets, as well as the <strong>in</strong>troduction of<br />

important <strong>in</strong>novations <strong>in</strong> this sector.<br />

EXCELLING IN EXPORT<br />

Our strategy on foreign markets is to support<br />

new distribution partners with a solid foundation<br />

<strong>in</strong> technical tra<strong>in</strong><strong>in</strong>g on the product and on the<br />

brand, and successively modulate market<strong>in</strong>g<br />

and communication strategies based on<br />

the specific needs of the countries were our<br />

partners operate. When it comes expansion<br />

abroad, Jean Paul Mynè represents focuses<br />

<strong>in</strong>tensely on their Export Department, which<br />

has grown over recent years with dedicated<br />

resources that - <strong>in</strong> addition to open<strong>in</strong>g new<br />

markets - also deal <strong>in</strong> develop<strong>in</strong>g and assist<strong>in</strong>g<br />

clients with all their needs <strong>in</strong> terms of sales,<br />

market<strong>in</strong>g, and tra<strong>in</strong><strong>in</strong>g. Among the countries<br />

to be developed, commercial partnerships are<br />

be<strong>in</strong>g planned <strong>in</strong> England and <strong>in</strong> the United<br />

States, where the market as expressed great<br />

<strong>in</strong>terest <strong>in</strong> our company.<br />

REASONS WHY<br />

INNOVATION<br />

RESEARCH<br />

NATURAL INGREDIENTS<br />

VISION<br />

SAFETY


JEAN PAUL MYNÈ’<br />

STAR<br />

PRODUCTS<br />

FAIRS AND EVENTS<br />

In the hairdress<strong>in</strong>g sector, events are a vital<br />

means of communication and visibility. Jean<br />

Paul Mynè participates regularly at Cosmoprof<br />

Bologna, which is one of the most prestigious<br />

<strong>in</strong>ternational trade fairs, as well as many<br />

other fairs worldwide, <strong>in</strong> collaboration with our<br />

foreign partners. When it comes to events with<br />

hairdressers, we organise exclusive tra<strong>in</strong><strong>in</strong>g<br />

courses at Jacademy, an academy dedicated<br />

to the education of hairdressers and how to<br />

effectively use Jean Paul Mynè products.<br />

A SYSTEM OF PRODUCTS<br />

There is no hero product or l<strong>in</strong>e, as hairdressers<br />

who discover Jean Paul Mynè opt for this<br />

brand for the reliability and <strong>in</strong>novation that<br />

characterise the entire system. The brand was<br />

born with Kerat<strong>in</strong> Plus Gold and were the first<br />

to propose a safe, healthy, no-formaldehyde<br />

formula to provide the market with a reliable<br />

1<br />

solution for longer-last<strong>in</strong>g smooth, manageable<br />

hair. Ever s<strong>in</strong>ce, each launch has been driven<br />

by the desire to propose an alternative and<br />

unconventional solution to meet the needs<br />

of hairdress<strong>in</strong>g professionals and balances<br />

health, natural active <strong>in</strong>gredients, and respect<br />

for the environment.<br />

2<br />

3<br />

1) Kerat<strong>in</strong> Plus Inf<strong>in</strong>ity<br />

This product represents<br />

the perfect convergence<br />

of smooth<strong>in</strong>g and<br />

the development<br />

of high-performance<br />

methods and<br />

technologies to facilitate<br />

and optimise the<br />

hairdresser's work.<br />

In its new liquid version<br />

and spray application,<br />

Kerat<strong>in</strong> Plus Inf<strong>in</strong>ity<br />

is a 3rd-generation<br />

smooth<strong>in</strong>g treatment<br />

that is simplified and<br />

improves results by<br />

reconstruct<strong>in</strong>g and<br />

restor<strong>in</strong>g damaged hair.<br />

2) Doc Color<br />

Jean Paul Mynè entered<br />

the world of color with an<br />

<strong>in</strong>novative proposal that<br />

touches upon formula,<br />

design, and result. An<br />

ammonia-free approach<br />

to unconventional color,<br />

4<br />

with no water and<br />

an aloe vera base.<br />

Doc Color is a Gourmet<br />

Color Experience born<br />

of the desire to <strong>in</strong>volve<br />

the salon guest <strong>in</strong><br />

a color system with<br />

gentle active <strong>in</strong>gredients<br />

that is comfortable<br />

and easy to apply,<br />

yet offers high coverage<br />

and <strong>in</strong>tense highlights.<br />

Hair color becomes<br />

a wellness spa<br />

experience for hair.<br />

3) Color Juice<br />

The Gourmet Color<br />

Experience is completed<br />

with the Color Juice<br />

world, designed<br />

to transform the<br />

conventional cream color<br />

experience <strong>in</strong>to a totally<br />

new experience <strong>in</strong> terms<br />

of packag<strong>in</strong>g, <strong>in</strong>gredients,<br />

and results. Inspired<br />

by the world of street<br />

food, Color Juice is the<br />

“ammonia-smart” version<br />

of cream hair color.<br />

With no water, it conta<strong>in</strong>s<br />

up to 75% aloe vera<br />

<strong>in</strong> some nuances and<br />

is enriched with 13 am<strong>in</strong>o<br />

acids to rebuild hair<br />

dur<strong>in</strong>g application to<br />

make it extra sh<strong>in</strong>y<br />

and strong.<br />

4) Oxilock Plasma<br />

This exclusive complex<br />

of substances of<br />

organic orig<strong>in</strong>s is the<br />

fruit of Jean Paul Mynè<br />

laboratory research<br />

that guarantees the<br />

possibility to revitalise<br />

damaged kerat<strong>in</strong> fibres.<br />

When used together<br />

with any chemical<br />

<strong>in</strong>-salon treatment<br />

(like bleach<strong>in</strong>g or<br />

permanent color<strong>in</strong>g),<br />

it makes it possible<br />

to restore hair health<br />

with surpris<strong>in</strong>g results.<br />

A precious blend of<br />

organic acids, am<strong>in</strong>o<br />

acids, and special z<strong>in</strong>c<br />

salts that are absorbed<br />

<strong>in</strong>to the damaged<br />

structure of the hair,<br />

br<strong>in</strong>g<strong>in</strong>g it back to life.


KLERAL É<br />

CREATIVITY, PASSION<br />

AND TECHNOLOGIES<br />

Founded <strong>in</strong> Tur<strong>in</strong> <strong>in</strong> 1968 by the Marianella<br />

family, Kléral System is today a lead<strong>in</strong>g<br />

manufacturer of professional hair care &<br />

beauty products. Thanks to creativity, passion<br />

and advanced technologies, Kleral is currently<br />

export<strong>in</strong>g to over 80 countries across five<br />

cont<strong>in</strong>ents and can offer comprehensive and<br />

customized service to develop and supply<br />

Luigi<br />

Marianella,<br />

CEO of Kléral<br />

System s.r.l.,<br />

is lead<strong>in</strong>g the<br />

company <strong>in</strong><br />

its quest for<br />

worldwide<br />

expansion.<br />

ABOUT US<br />

Company Name:<br />

Kléral System s.r.l.<br />

Company Address:<br />

Via Robert Baden Powell, 6<br />

10024 Moncalieri (TO) – <strong>Italy</strong><br />

Website:<br />

www.kleral.com<br />

email<br />

<strong>in</strong>fo@kleral.com<br />

Ma<strong>in</strong> Brands:<br />

Kléral, Lovien Essential<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

U.S.A., Canada, Australia, Israel,<br />

Europe, Ukra<strong>in</strong>e, Russia, Middle East,<br />

Central & South America<br />

Social Media:<br />

INSTAGRAM: @kleralitaly_official<br />

FACEBOOK: Kléral System - Made<br />

<strong>in</strong> <strong>Italy</strong><br />

YOU TUBE: kleral system.italia<br />

<strong>in</strong>novative & orig<strong>in</strong>al private labels “Made <strong>in</strong><br />

<strong>Italy</strong>”. 50 years of experience comb<strong>in</strong>ed with<br />

an R&D department and Market<strong>in</strong>g & Sales<br />

are able to provide customers a wide range of<br />

hair care and beauty products. <strong>Last</strong> but not<br />

least, all Kléral System products are entirely<br />

manufactured <strong>in</strong> <strong>Italy</strong> and certified by UNI EN<br />

ISO 9001-2015. A wide range of top-level<br />

technical tra<strong>in</strong><strong>in</strong>g, courses and workshops<br />

are periodically offered to all clients both <strong>in</strong><br />

<strong>Italy</strong> and worldwide <strong>in</strong> order to teach new<br />

techniques comb<strong>in</strong>ed with the latest fashion<br />

trends and elegance. Kleral System has also<br />

been received the “OK ITALIA” award and is<br />

recognized as one of the best cosmetics<br />

manufacturers <strong>in</strong> <strong>Italy</strong>. The company boasts<br />

over 600 formulas for products that are<br />

checked step by step and tested. Kléral<br />

System is sensitive to the environment and<br />

seriously committed to develop<strong>in</strong>g and


deliver<strong>in</strong>g <strong>in</strong>novative new l<strong>in</strong>es of organic<br />

products, free of dangerous <strong>in</strong>gredients.<br />

Despite a full time commitment to the<br />

cosmetics sector Kléral System also gives<br />

great importance to charity by support<strong>in</strong>g the<br />

humanitarian organization AMSES <strong>in</strong> Capo<br />

Verde. Thanks to strong determ<strong>in</strong>ation &<br />

expert fundrais<strong>in</strong>g, the company succeeded <strong>in</strong><br />

develop<strong>in</strong>g and open<strong>in</strong>g a social-health centre<br />

and a beautiful k<strong>in</strong>dergarten for orphans. In<br />

recent years Kléral has been consolidat<strong>in</strong>g its<br />

presence <strong>in</strong> over 80 countries worldwide such<br />

as U.S.A, Russia, Ucra<strong>in</strong>a, Middle East, Lat<strong>in</strong><br />

America, Israel, Canada, Australia, Europe,<br />

India, with a view to conquer<strong>in</strong>g more countries<br />

to consolidate our presence <strong>in</strong> Northern<br />

Europe, Asia and South Pacific.<br />

A selection of images of the<br />

the company's production area.<br />

REASONS WHY<br />

100 % Made <strong>in</strong> italy<br />

Production site <strong>in</strong> italy<br />

Experienced & high-profile R&D<br />

department<br />

Strong creativity & passion <strong>in</strong><br />

market<strong>in</strong>g, social media & sales<br />

department<br />

Advanced technologies<br />

Tailor made & customised<br />

projects for private labels<br />

Committed to deliver bespoke<br />

beauty to the world<br />

Over 50 years of experience<br />

Currently export<strong>in</strong>g to 80<br />

countries worldwide<br />

Advanced & expert educational<br />

services<br />

Sensitive to the environment<br />

Seriously committed to charity


KLERAL É<br />

STAR<br />

PRODUCTS<br />

Magicolor Fantasy<br />

Professional hair color with<br />

regenerat<strong>in</strong>g properties<br />

of vitam<strong>in</strong>s: a - b3 - c.<br />

Extremely bright colors.<br />

The vitam<strong>in</strong>s re<strong>in</strong>force<br />

and protect the hair and<br />

scalp from damage<br />

caused by the chemical<br />

process of dye<strong>in</strong>g, mak<strong>in</strong>g<br />

the color brighter.<br />

Colors with exceptional<br />

performance and vibrant<br />

highlights.<br />

Blonde Argan Deco Oil<br />

Revolutionary delicate<br />

bleach <strong>in</strong> oil. Ammoniafree,<br />

for light and delicate<br />

bleach<strong>in</strong>g even on sculp.<br />

Respects the structure<br />

of the hair, through the<br />

protective and regenerat<strong>in</strong>g<br />

action of Argan Oil. Argan<br />

Deco Oil is a delicate<br />

lighten<strong>in</strong>g oil, perfect for<br />

those who wants to get<br />

<strong>in</strong>tensity and shades of<br />

Blonde Shades of Light<br />

9 Tones<br />

Blonde Shades of Light<br />

9 Tones represents a<br />

revolution <strong>in</strong> bleach<strong>in</strong>g<br />

powder especially<br />

formulated for blonde hair.<br />

9 Levels with bond<br />

protector kleraplex<br />

concept. Professional<br />

dust-free grey bleach<strong>in</strong>g<br />

powder with lighten<strong>in</strong>g<br />

power to lift up to 9 tones.<br />

Rich Argan & Shea<br />

Butter Royal Pearls<br />

Explore a new dimension<br />

<strong>in</strong> hair care, the pearl: a<br />

precious and desirable<br />

Semi di L<strong>in</strong>o Gold Filler<br />

Our “flax seed” l<strong>in</strong>e is<br />

the perfect solution for<br />

dry and damaged hiar.<br />

Flax seeds are full of<br />

essential vitam<strong>in</strong>s and<br />

m<strong>in</strong>erals which provide<br />

nourishment to the hair<br />

follicles and encourage<br />

stronger and healthier<br />

new growth. Furthermore<br />

its high omega-3 fatty<br />

acids fight dryness and<br />

<strong>in</strong>crease elasticity, which<br />

means less breakage.<br />

Gold filler is a velvety<br />

fluid with a soft and light<br />

texture, developed to give<br />

brightness, hydration and<br />

fullness to all types of<br />

hair. Thanks to its special<br />

dispenser you can use<br />

just the right quantity of<br />

product on the hair.<br />

sh<strong>in</strong>y blonde. Ideal<br />

for any bleach<strong>in</strong>g<br />

and colourcleans<strong>in</strong>g<br />

treatments that<br />

respects hair structure,<br />

it is <strong>in</strong>dicated as a<br />

pickl<strong>in</strong>g agent.<br />

cosmetic architecture for<br />

hair. Peerless hair styl<strong>in</strong>g<br />

filler <strong>in</strong> “bubble-ball”<br />

texture that adds glow<br />

and visible rejuvenation<br />

to hair. With super<br />

concentrated anti-ag<strong>in</strong>g<br />

and anti-pollution active<br />

<strong>in</strong>gredients that add<br />

glow and visible<br />

rejuvenation to hair.


LAB37<br />

THE HIGHEST QUALITY FOR THE<br />

FASHIONABLE HAIRSTYLIST<br />

Intuition and thirty years of experience <strong>in</strong> the<br />

field of professional products for hairdressers.<br />

This is where the ideas and trend proposals<br />

from the Lab37 group take shape. A dynamic<br />

company attentive to the needs of professionals<br />

and their beauty salons. Their goal? To create<br />

and supply a vast assortment of products<br />

necessary for creat<strong>in</strong>g glamorous hairstyles.<br />

The company's headquarters and production<br />

facilities are located <strong>in</strong> Cherasco, a small town<br />

<strong>in</strong> northern <strong>Italy</strong> at the foot of Monviso <strong>in</strong> the<br />

Western Alps. A strategic position to distribute<br />

high quality products worldwide thanks to the<br />

excellent roadways that also make it possible to<br />

quickly reach Milan, the capital par excellence of<br />

fashion and the most <strong>in</strong>novative trends <strong>in</strong> the<br />

hairstyle and beauty sector. In Lab37 factories,<br />

a team of experts develops and produces a<br />

complete range of professional hair products<br />

related to color<strong>in</strong>g, color removal, f<strong>in</strong>ish<strong>in</strong>g and<br />

other technical applications, not to mention the<br />

exclusive l<strong>in</strong>e of therapeutic products. The<br />

decision to focus on a customized market<strong>in</strong>g<br />

strategy based on the territory and focused on<br />

the needs of the <strong>in</strong>dividual has proved to be this<br />

company's key to success. Attention is paid to<br />

listen<strong>in</strong>g to the needs and desires of each client<br />

<strong>in</strong> order to offer them the best solution. At<br />

ABOUT US<br />

Company Name:<br />

Lab37<br />

Company Address:<br />

Via del lavoro, 37<br />

Loc. Cappellazzo<br />

12<strong>06</strong>2 Cherasco (CN)<br />

<strong>Italy</strong><br />

Tel. +39 0172 495277<br />

Email: <strong>in</strong>fo@bbcos.it<br />

Website:<br />

www.lab37group.com<br />

www.bbcos.it<br />

Founded <strong>in</strong>:<br />

1999<br />

Ma<strong>in</strong> Brands:<br />

BBCOS<br />

L<strong>in</strong>es: Kerat<strong>in</strong>color,<br />

Innovationevo, Art & Tech,<br />

Green Care Essence,<br />

Kristalevo, Sun Gold<br />

PRO.CO. ITALICARE<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Over 55 countries worldwide:<br />

Europe (<strong>Italy</strong>, Switzerland, France,<br />

Spa<strong>in</strong>g, Portugal, Great Brita<strong>in</strong>,<br />

Ireland, Belgium, Denmark, Czech<br />

Republic, Slovakia, Hungary, Croatia,<br />

Bosnia-Herzegov<strong>in</strong>a, Serbia, Albania,<br />

Greece, Cyprus, Romania, Poland,<br />

Ukra<strong>in</strong>e, Crimea, Lithuania, Latvia<br />

Austria, Bulgaria, Slovenia, Sweden,<br />

Germany, Macedonia)<br />

Asia (Russia, Turkey, Uzbekistan,<br />

Lebanon, Egypt, United Arab<br />

Emirates, Saudi Arabia, Kuwait, Iran,<br />

Taiwan, Georgia)<br />

North America (USA, Mexico,<br />

Puerto Rico)<br />

Central & South America (Costa<br />

Rica, Panama, Ecuador, Bolivia,<br />

Chile, Uruguay, Belize Colombia,<br />

Brazsil, Canada, El Salvador,<br />

Mart<strong>in</strong>ique, Nicaragua, Guatemala)<br />

Oceania (Australia)<br />

Africa (Tunisia, South Africa)<br />

Lab37 founders, Gian Carlo Beccaria<br />

and Raffaele Bertola.


supply channel of beauty products. ITALICARE,<br />

the brand <strong>in</strong>tended for retail stores with an<br />

extremely flexible offer, and with a production of<br />

private labels available for customers who<br />

request them. An important choice to make<br />

professional hair care products available to<br />

everyone, but with high quality results for those<br />

who know how to make the right choices.<br />

bbcos technical team.<br />

present, Lab37 professional hair care products<br />

are sold and present <strong>in</strong> over 55 countries. The<br />

company is proud to guarantee and certify 100%<br />

Made <strong>in</strong> <strong>Italy</strong> orig<strong>in</strong>. What are the features that<br />

make their products unique? Strictly Italian<br />

quality, talent and style. Choices that match the<br />

demands of foreign markets, always attentive<br />

to the orig<strong>in</strong>s and safety of raw materials.<br />

The presence of GMP 22716 and ISO 9001<br />

certifications represents a further guarantee of<br />

quality for customers.<br />

FOLLOWING GLOBAL CHANGES<br />

The cosmetic market has undergone profound<br />

and radical changes <strong>in</strong> recent years and<br />

companies have begun to offer a selection of<br />

susta<strong>in</strong>able and <strong>in</strong>novative products. For this<br />

reason, Lab37 has created three types of brands.<br />

BBCOS, the top-of-the-l<strong>in</strong>e brand with its wide<br />

variety of products for beauty salons that aim for<br />

excellence. A flagship l<strong>in</strong>e that encompasses<br />

high level skills, knowledge and experience. PRO.<br />

CO, the brand born recently with a l<strong>in</strong>e of<br />

professional hair care products aimed at the<br />

Hi-tech research and scrupulous quality controls<br />

guarantee only the best and most effective Lab37<br />

products to meet the demands of salon professionals.<br />

REASONS WHY<br />

High quality, cutt<strong>in</strong>g-edge<br />

professional products<br />

Flexible and constantly updated<br />

production<br />

Diversified offer for different<br />

markets (BBCOS, PRO.CO,<br />

ITALICARE, Private label)<br />

High level know-how thanks<br />

to extensive experience <strong>in</strong> the<br />

hairdress<strong>in</strong>g sector<br />

Made <strong>in</strong> <strong>Italy</strong> guaranteed<br />

Personalized service to engage<br />

customers<br />

GMP 22716 and ISO 9001<br />

Certifications<br />

Availability to technical support<br />

and the latest styl<strong>in</strong>g trends


LAB37<br />

STAR<br />

PRODUCTS<br />

A PERFECT SYNERGY OF ELEMENTS<br />

Lab37 believes <strong>in</strong> shar<strong>in</strong>g skills and teamwork,<br />

two factors that reflect the approach of the entire<br />

company. Many collaborators and employees<br />

have been work<strong>in</strong>g <strong>in</strong> this bus<strong>in</strong>ess for years,<br />

some s<strong>in</strong>ce the days when the company was<br />

founded. What sets Lab37 apart? People with<br />

their passion and experience <strong>in</strong> generat<strong>in</strong>g<br />

a virtuous circle. In the <strong>in</strong>ternal laboratory,<br />

experts are committed to identify<strong>in</strong>g <strong>in</strong>novative<br />

formulations us<strong>in</strong>g <strong>in</strong>gredients that can be<br />

activated effectively with<strong>in</strong> each product. The<br />

<strong>in</strong>ternal production takes care of the selection<br />

of raw materials and realizes the various l<strong>in</strong>es<br />

us<strong>in</strong>g European mach<strong>in</strong>ery at the forefront of<br />

technology. A precise process to ensure greater<br />

control of high quality. The decision to rely on a<br />

trusted logistics network allows shipments all<br />

Meristema<br />

Meristema is the new<br />

BBCOS trichological l<strong>in</strong>e<br />

with stem cells. An<br />

exclusive detoxify<strong>in</strong>g<br />

treatment with purify<strong>in</strong>g<br />

and strengthen<strong>in</strong>g<br />

benefits. Ideal for<br />

contrast<strong>in</strong>g hair loss,<br />

dandruff and excess<br />

sebum. Enriched with<br />

a pleasant fragrance<br />

with notes of m<strong>in</strong>t and<br />

eucalyptus, delicate on<br />

every type of sk<strong>in</strong> thanks<br />

to botanically derived<br />

color<strong>in</strong>g and the absence<br />

of allergens.<br />

Innovatioevo<br />

Innovationevo is the<br />

permanent oxidation<br />

hair color<strong>in</strong>g with low<br />

ammonia content that<br />

guarantees complete<br />

coverage of gray hair.<br />

Thanks to its 3-action<br />

formulation, it colors,<br />

nourishes and<br />

of hydrolyzed kerat<strong>in</strong><br />

which guarantees 100%<br />

coverage of gray hair.<br />

It nourishes the hair<br />

thanks to the presence<br />

of kerat<strong>in</strong> and<br />

guarantees a brilliant<br />

and healthy result.<br />

Styliss<br />

Styliss is the specific<br />

treatment for smooth<strong>in</strong>g,<br />

regulat<strong>in</strong>g and<br />

restructur<strong>in</strong>g all types<br />

of hair. A blend of rice<br />

and bamboo extracts<br />

comb<strong>in</strong>ed with natural<br />

kerat<strong>in</strong> hydrolysates;<br />

act <strong>in</strong> synergy with the<br />

MyPlex technology<br />

to guarantee a safe,<br />

healthy and natural<br />

result. Smooth<strong>in</strong>g<br />

protector shields hair<br />

from heat and moisture<br />

thanks to the <strong>in</strong>novative<br />

waterproof formulation.<br />

over the world. Accuracy and rapid service <strong>in</strong><br />

prepar<strong>in</strong>g and deliver<strong>in</strong>g orders are characteristics<br />

appreciated by Lab37 partners. The company<br />

also offers complete technical support with<br />

tra<strong>in</strong><strong>in</strong>g and teach<strong>in</strong>g activities on how to use the<br />

products and how to obta<strong>in</strong> optimal results.<br />

Strongly strategic and functional activities are<br />

designed specifically for professionals and for<br />

customers themselves to foster communication<br />

and dialogue and to emphasize the importance<br />

of always putt<strong>in</strong>g people at the center.<br />

moisturizes hair to<br />

achieve a uniform color.<br />

L<strong>in</strong>seeds and argan oil<br />

penetrate the hair,<br />

enrich<strong>in</strong>g them with<br />

vitam<strong>in</strong>s for a more<br />

<strong>in</strong>tense and last<strong>in</strong>g color.<br />

More than 100 shades<br />

available.<br />

Kerat<strong>in</strong>color<br />

Kerat<strong>in</strong>color is the<br />

permanent color<strong>in</strong>g<br />

without ammonia<br />

and with the addition<br />

Kristalevo<br />

Kristalevo is the<br />

complete hair care l<strong>in</strong>e<br />

made with the precious<br />

benefits of a unique<br />

comb<strong>in</strong>ation of l<strong>in</strong>seeds<br />

and argan oil. The<br />

exclusive formulation<br />

allows the two natural<br />

active <strong>in</strong>gredients to<br />

optimally activate their<br />

properties for a<br />

complete restoration<br />

of the hair.


LABOR PRO<br />

BELLEZZA PER PASSIONE<br />

MORE THAN 50 YEARS OF<br />

EXPERTISE AND KNOW-HOW<br />

OUR HISTORY<br />

In 1967 Mr Giuseppe Bruccoleri founded Labor,<br />

artisan bus<strong>in</strong>ess of tailor service, specialized<br />

<strong>in</strong> work wear and located <strong>in</strong> Empoli- Florence,<br />

Tuscany. Giuseppe is responsible for sales,<br />

while her sister cuts and sews.<br />

1973: Labor’s foundations are consolidated.<br />

High ambition of Giuseppe requires more<br />

communication to support growth. Giuseppe<br />

creates therefore the first “fashion” catalogue<br />

propos<strong>in</strong>g stylised patterns of new cloth<strong>in</strong>g<br />

models.<br />

1975: Highly successful participation on<br />

<strong>in</strong>ternational hair & beauty fair Cosmoprof <strong>in</strong><br />

Bologna strengthen <strong>in</strong>terest <strong>in</strong> hair & beauty<br />

area. The company build up wider specific<br />

assortment for hairdressers. The relevant<br />

success permits to move <strong>in</strong> a bigger company<br />

build<strong>in</strong>g located <strong>in</strong> Montelupo Fiorent<strong>in</strong>o. The<br />

Company expands its vision creat<strong>in</strong>g specific<br />

accessories products for hairdressers: tool<br />

cab<strong>in</strong>et and polyethylene disposable t<strong>in</strong>t<strong>in</strong>g<br />

cape G001, brand new and <strong>in</strong>novative product,<br />

still nowadays our strong suit.<br />

1983: Labor is now a concrete nationwide<br />

reality, specializ<strong>in</strong>g more and more <strong>in</strong><br />

hairdressers’ field. The company starts to<br />

complete assortment with <strong>in</strong>ternational brands<br />

as Matador combs, Halkra neck paper and<br />

Kimgloves gloves.<br />

Giuseppe Bruccoleri's<br />

sons Simone and Claudio<br />

brought a youthful<br />

entrepreneurial spirit<br />

to the family company.<br />

ABOUT US<br />

Company Name:<br />

Labor Pro Srl<br />

Company Address:<br />

Via L. Giunt<strong>in</strong>i, 34/A<br />

50053 Empoli (FI) - <strong>Italy</strong><br />

Tel. +39 0571 542421<br />

Fax +39 0571 592695<br />

Email: <strong>in</strong>fo@laborprosrl.com<br />

ord<strong>in</strong>i@laborprosrl.com<br />

Website (s):<br />

www.laborprosrl.com<br />

www.upgradeitaly.com<br />

www.gordonshav<strong>in</strong>g.com<br />

www.gett<strong>in</strong>fluo.it<br />

Founded <strong>in</strong>: 1967<br />

Export Manager:<br />

Mr. Andrea Tonioni<br />

Market<strong>in</strong>g manager:<br />

Mr. Nicola Del Giudice<br />

Ma<strong>in</strong> Brands:<br />

Labor Pro, Upgrade,<br />

Gordon, Gett<strong>in</strong>’Fluo<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Portugal, Spa<strong>in</strong>, Slovenia,<br />

Greece, Bulgaria,<br />

Montenegro, Romania,<br />

Croatia, Belgium, Poland,<br />

Czech Republc, Denmark,<br />

United K<strong>in</strong>gdom.


REASONS WHY<br />

A company built on quality products<br />

and reliable customer service.<br />

1989: Giuseppe’s sons, Simone and Claudio,<br />

jo<strong>in</strong> the company. With the same entrepreneurial<br />

spirit bus<strong>in</strong>ess venture they believe immediately<br />

<strong>in</strong> high potential of hairdressers’equipment,<br />

enlarg<strong>in</strong>g quickly the assortment.<br />

1992: Labor is now one of <strong>Italy</strong>’s ma<strong>in</strong>players<br />

for professional work wears, tools and<br />

hairdressers’ equipments. Giuseppe leaves<br />

the Company to the responsible hands of his<br />

sons.<br />

1997: “Labor” becomes “Labor Pro Hair” to<br />

highlight new Company’s identity and support<br />

brand image. Presentation of the first catalogue<br />

“Volume 1”. Salesforce is completed <strong>in</strong> order<br />

to guaranty competent sales promotion and<br />

build up strong relationship with selected<br />

customers.<br />

2002: As Partner you can trust, Labor Pro Hair<br />

focuses on its customer service. Among first<br />

priorities is eccellent product availability ‘always<br />

and immediately’. Logistic and warehouses are<br />

widened, too. More and more grow<strong>in</strong>g <strong>in</strong>terest<br />

also of beauty professionals.<br />

2008: Product selection is constantly<br />

improved and completed. Besides a selection<br />

of <strong>in</strong>ternational brands of reference, the<br />

Company <strong>in</strong>troduces it’s own brand Upgrade:<br />

high position<strong>in</strong>g, elegant design and exclusive<br />

packag<strong>in</strong>g. Upgrade also <strong>in</strong>creases the <strong>in</strong>terest<br />

of International customers<br />

2012: “Labor Pro Hair” becomes “Labor Pro”.<br />

Besides ‘bus<strong>in</strong>ess Company’, Labor Pro is now<br />

considered ‘Brand of reference’ for hairdressers<br />

and beauty professionals not only <strong>in</strong> <strong>Italy</strong>. Labor<br />

Pro moves its headquarter to Empoli-Tuscany.<br />

More than 50 years of excellence<br />

Reliability: a partner<br />

you can trust<br />

Good profit marg<strong>in</strong>s<br />

A wide range of products<br />

A diversified selection<br />

Quality logistics and product<br />

availability<br />

Positive reputation and image<br />

Ma<strong>in</strong>tenance and repair centre<br />

2019: Coord<strong>in</strong>ated Market<strong>in</strong>g activities and<br />

<strong>in</strong>troduction of selective distribution method<br />

strengthen development of future potential. The<br />

program aims to provide such excellent products<br />

and services <strong>in</strong> order to be actively selected by<br />

bus<strong>in</strong>ess partners. Company’s organisation,<br />

further to salesforce network. is composed of<br />

34 people, proudly work<strong>in</strong>g for Labor Pro.<br />

THE PARTNER YOU MAY TRUST IN<br />

Tak<strong>in</strong>g care of hair and beauty is a noble value<br />

that requires careful preparation and passion.<br />

Reliability - Live with tranquility<br />

S<strong>in</strong>ce 1967 we have matured experiences and<br />

knowledge. Our qualities and cultural orientation<br />

to constantly improvement, make us a reliable<br />

Company for supplies quality, assistance service<br />

(before and after purchase), and for selective<br />

distribution policy.


LABOR PRO<br />

BELLEZZA PER PASSIONE<br />

Marg<strong>in</strong>ality - Add more power<br />

to your bus<strong>in</strong>esses<br />

A real selective distribution protects wholesale<br />

distributor. Coherent and homogenous price<br />

policy, will avoid any negative popular reaction<br />

<strong>in</strong> favour of appropriate trade marg<strong>in</strong>s for our<br />

partners.<br />

The wide range - Always meet<br />

the appropriate solution<br />

We offer a complete assortment of Hair & Beauty<br />

devices and accessories. 21 categories and 100<br />

subcategories collect more than 2500 products.<br />

Therefore we will always offer you the right and<br />

correct solution for match<strong>in</strong>g which ever need of<br />

professionals: from the simplest need of the<br />

apprentice, to the highest need of the master<br />

stylist or professor.<br />

Diversified selection - Satisfy different needs<br />

Appropriate product l<strong>in</strong>es suitable for different<br />

needs, <strong>in</strong> order to respect commercial<br />

opportunities too: from “first-price” Labor Pro<br />

Life l<strong>in</strong>e, Labor pro branded products (mediumhigh<br />

position<strong>in</strong>g) and high positioned Upgrade<br />

l<strong>in</strong>e; further to a selection of important<br />

<strong>in</strong>ternational branded references as well.<br />

Reputation and images - Attract<br />

and dist<strong>in</strong>guish yourself<br />

High fame of Labor Pro’s brand, specific attention<br />

of relevant images, as well as Market<strong>in</strong>g activities,<br />

will attract customer’s <strong>in</strong>terest <strong>in</strong> our Company<br />

and our products; moreover they contribute to<br />

dist<strong>in</strong>guish the professional from the choice of<br />

the selected tools.<br />

Ma<strong>in</strong>tenance and repair centre - Satisfied<br />

before&after<br />

Our new ma<strong>in</strong>tenance and repair centre is at the<br />

disposal of any client. A specialized staff will<br />

reply you with technician skills and punctuality to<br />

your enquiries. Our Centre will follow up the client<br />

from guarantee management, to ma<strong>in</strong>tenances<br />

and repair service.<br />

STAR<br />

PRODUCTS<br />

Upgrade - LA BELLEZZA<br />

CHE NASCE DAL CUORE<br />

In Upgrade world<br />

everyth<strong>in</strong>g is avantgarde,<br />

<strong>in</strong>novation and evolution:<br />

classical professional<br />

<strong>in</strong>struments become<br />

technologically advanced<br />

thanks to a cont<strong>in</strong>uous<br />

improv<strong>in</strong>g care work.<br />

Upgrade’s purpose is to<br />

support beauty and its<br />

professionals with LOVE.<br />

Superstar: Free Style,<br />

technological <strong>in</strong>novation<br />

Contrary to conventional<br />

straighteners that<br />

open and close with<br />

an <strong>in</strong>evitable heat loss,<br />

Free Style is equipped<br />

with a central open<strong>in</strong>g<br />

through which the hair<br />

flows. This <strong>in</strong>novation<br />

guarantees a constant<br />

optimal temperature<br />

dur<strong>in</strong>g straighten<strong>in</strong>g<br />

with perfect, long-last<strong>in</strong>g<br />

results.<br />

Infra Curl<br />

With Upgrade InfraCurl<br />

it is now possible to<br />

achieve def<strong>in</strong>ed curls<br />

and waves with low<br />

temperatures: hair will<br />

appear then softer,<br />

healthier and sh<strong>in</strong>er.<br />

Infrared Hair<br />

Straightener<br />

Infrared represents<br />

the high performance,<br />

professional <strong>in</strong>frared<br />

straightener that smooth<br />

hair while protect<strong>in</strong>g it and<br />

lend<strong>in</strong>g it a softer feel.<br />

Just one pass is<br />

sufficient to produce<br />

a sensation of<br />

unrivalled smoothness.<br />

Alpha Compact<br />

Ultra-light hairdryer,<br />

equipped with a DC<br />

motor that achieves<br />

amaz<strong>in</strong>g performances<br />

with lower energy<br />

consumption; moreover<br />

Alpha Compact is<br />

extremely compact<br />

and practical.


FreeStyle<br />

InfraCurl<br />

AlphaCompact<br />

InfraRed<br />

1) Download the free Aria the AR Platform app<br />

2) Frame the images


LE VIE<br />

DELLA TERRA<br />

FOR PROFESSIONAL<br />

HAIRDRESSERS<br />

It was 2010 when the De Col family, owner of<br />

the Italian firm Poker s.r.l, decided to acquire<br />

another Italian brand, Le Vie Della Terra. Both<br />

Poker and Le Vie Della Terra were founded at<br />

the end of the last century: the former <strong>in</strong><br />

1978, the latter <strong>in</strong> 1990. Managed by two<br />

brothers – Gianluca and Andrea De Col – <strong>in</strong> a<br />

just a few years Poker became a leader <strong>in</strong><br />

distribut<strong>in</strong>g and sell<strong>in</strong>g products all over <strong>Italy</strong>.<br />

The firm is now located <strong>in</strong> 15 different cities<br />

and has 6 locations dedicated to tra<strong>in</strong><strong>in</strong>g.<br />

Today Italian customers can rely on the<br />

experience of 50 sales managers cover<strong>in</strong>g<br />

almost all of <strong>Italy</strong>. Products 100% Made <strong>in</strong><br />

<strong>Italy</strong>, research of <strong>in</strong>novation, and the concept<br />

that education is fundamental for customers<br />

are the strengths that characterize Le Vie<br />

Della Terra. S<strong>in</strong>ce 2011 the brand has also<br />

owned a haircare l<strong>in</strong>e called Triskell, whose<br />

<strong>in</strong>gredients <strong>in</strong>clude certified biological extracts.<br />

The year 2019 saw the launch of a new l<strong>in</strong>e of<br />

reconstruction called “deep repair”, the<br />

efficiency of which was tested and certified by<br />

an Italian university. At the beg<strong>in</strong>n<strong>in</strong>g of 2020<br />

the brand <strong>in</strong>troduced its new “love hair and<br />

earth” logo to underl<strong>in</strong>e its commitment<br />

towards the environment and to promote<br />

projects aimed at eco-susta<strong>in</strong>ability. More<br />

recently, a solid shampoo was <strong>in</strong>troduced to try<br />

to reduce the use of plastics.”<br />

THE STRATEGY<br />

The brand gives much credit to strategy and<br />

market<strong>in</strong>g plann<strong>in</strong>g, two concepts <strong>in</strong>cluded <strong>in</strong><br />

the “quality partner” project: it provides<br />

monthly support to salons with promotions,<br />

ABOUT US<br />

Company Name:<br />

Poker s.r.l.<br />

Company Address:<br />

Via Austria, 28<br />

41122 Modena - <strong>Italy</strong><br />

Tel. +39 059 311655<br />

Email: <strong>in</strong>fo@pokersrl.it<br />

Website:<br />

www.leviedellaterra.it<br />

Founded <strong>in</strong>:<br />

1978<br />

Market<strong>in</strong>g Manager:<br />

Mr. Gianluca De Col<br />

Export Manager:<br />

Mr. Andrea De Col<br />

Export Manager<br />

East Europe:<br />

Ms. Yana Turkevic<br />

Number<br />

of employees:<br />

65<br />

Ma<strong>in</strong> Brands:<br />

Le Vie della Terra,<br />

Hair Potion,<br />

Tricobotanica<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

Europe<br />

Above Gianluca<br />

De Col and left<br />

Andrea De Col,<br />

owners Poker srl.


REASONS WHY<br />

Trend show 2019<br />

Excellence 100% Made <strong>in</strong> <strong>Italy</strong><br />

Technical and stylistic sem<strong>in</strong>ars<br />

held throughout <strong>Italy</strong><br />

Support <strong>in</strong> communication and<br />

market<strong>in</strong>g strategies for partner<br />

salon bus<strong>in</strong>ess development<br />

40+ years of experience <strong>in</strong> the<br />

professional trichology sector<br />

Top-quality and high-performance<br />

products, deriv<strong>in</strong>g from<br />

constant research, test<strong>in</strong>g<br />

and <strong>in</strong>novation processes.<br />

Hair trend collections<br />

Shows and tra<strong>in</strong><strong>in</strong>g organizations<br />

9° Congress of LVDT <strong>in</strong> Bardol<strong>in</strong>o, <strong>Italy</strong><br />

<strong>in</strong>novative services, and market<strong>in</strong>g tools.<br />

Communication through social platforms and<br />

classes f<strong>in</strong>alized to educate the customer are<br />

part of the plan as well.<br />

THE BRANDS<br />

Le Vie della Terra also offers a complete color<br />

l<strong>in</strong>e. It <strong>in</strong>cludes both direct and previousoxidation<br />

coloration systems. The “powder<br />

color cream” system is the most important of<br />

the l<strong>in</strong>e and it will be relaunched <strong>in</strong> 2020 with<br />

the addition of 37 new nuances. It will be also<br />

launched a new technology time saver: it is<br />

“Gold Alchemist" cut and color collection 2020.


LE VIE DELLA TERRA<br />

STAR<br />

PRODUCTS<br />

characterized by a simple additive that, if<br />

added <strong>in</strong> the mixture, allows the hairdresser<br />

to obta<strong>in</strong> the perfect color <strong>in</strong> an <strong>in</strong>credible<br />

ten-m<strong>in</strong>utes.<br />

POKER S.R.L also owns two other brands:<br />

- HAIR POTION: a complete professional l<strong>in</strong>e<br />

with an impactful packag<strong>in</strong>g for salons<br />

- TRICOBOTANICA: a treatment l<strong>in</strong>e dedicated<br />

to retail.<br />

Powder Color Cream<br />

LVDT permanent color,<br />

formulated exclusively for<br />

professionals.<br />

It is enriched with goji<br />

berries, kerat<strong>in</strong>, jojoba oil<br />

and coconut oil. It has<br />

a low ammonia content<br />

and conta<strong>in</strong>s no<br />

paraphenylendiam<strong>in</strong>e.<br />

- Rich and condition<strong>in</strong>g<br />

base, to obrta<strong>in</strong> soft<br />

and sh<strong>in</strong>y hair<br />

- Extraord<strong>in</strong>arily delicate<br />

- It respects the hair<br />

structure thanks to<br />

selected active<br />

<strong>in</strong>gredients<br />

- Pleasant fruity<br />

fragrance<br />

- Perfect grey coverage<br />

- Nuances accurately<br />

represented <strong>in</strong> the<br />

color chart<br />

- Precise, reliable<br />

and last<strong>in</strong>g results.<br />

Powder time saver<br />

Special additive<br />

formulated to be used<br />

together with Powder<br />

Color Cream. Thanks<br />

to its advanced<br />

technology, it reduces<br />

the development times,<br />

guarantee<strong>in</strong>g an excellent<br />

performance <strong>in</strong> just ten<br />

m<strong>in</strong>utes.<br />

Deep Repair Mask<br />

Formulated for<br />

professional use only.<br />

this <strong>in</strong>tensive treatment<br />

is concentrated with<br />

hyaluronic acid, ceramides<br />

and extracts from goji<br />

berries and hops from<br />

organic cultivations.<br />

It also detangles, adds<br />

sh<strong>in</strong>e, and restructures<br />

hair from the first use.<br />

The active <strong>in</strong>gredients <strong>in</strong><br />

the formulation activate<br />

an <strong>in</strong>tense reconstruction<br />

and improve the capillary<br />

structure. The product<br />

conditions the hair and<br />

fights frizz. Hair is left<br />

soft and sh<strong>in</strong>y.<br />

Triskell Solid Shampoo<br />

A delicate shampoo,<br />

ideal for frequent use.<br />

Its recipee conta<strong>in</strong>s<br />

cotton and babassu oil<br />

and lavender and aloe<br />

abstracts with hydrat<strong>in</strong>g<br />

and lenitive properties.<br />

It respects the natural<br />

structure of the hair<br />

and wraps it with a<br />

completely natural<br />

perfume.<br />

100% plastic free.<br />

Realized with artisanal<br />

procedures: little<br />

imperfections, like an<br />

irregular shape or small<br />

fissures only serve to<br />

guarantee the genu<strong>in</strong>ity<br />

of the product.


LOVE<br />

HAIR &<br />

EARTH.<br />

TRISKELL SOLID SHAMPOO<br />

1


MARTOM<br />

DELUXE HAIR CODE®<br />

A LUXURY BRAND<br />

WITH SOLID VALUES<br />

OUR HISTORY<br />

In 2007, after two decades of experience with<br />

hairdressers <strong>in</strong> their salons, Franco Fronzuti<br />

founded Martom Cosmetics. “I was <strong>in</strong>spired<br />

by the names of my children, Margherita and<br />

Tommaso, which gave rise to the name of<br />

the company and its projection towards the<br />

future. Martom was born of a precise concept,<br />

start<strong>in</strong>g with the characteristics that we already<br />

felt we owned: a strong personality and great<br />

passion for this sector, to heighten perception<br />

and change some preconceived notions. “On<br />

Mr. Franco Fronzuti,<br />

CEO with Ms. Mahsa<br />

Ghelejloo (Digital<br />

Market<strong>in</strong>g Manager)<br />

and Ms. Manuela<br />

Setti (Adm<strong>in</strong>istrative<br />

Director).<br />

ABOUT US<br />

Company Name:<br />

Martom<br />

Deluxe Hair Code®<br />

Company Address:<br />

Via dei Belcredi<br />

27050 Torricella Verzate (Pv)<br />

<strong>Italy</strong><br />

Email: <strong>in</strong>fo@martom.it<br />

Website:<br />

martom.it<br />

Founded <strong>in</strong>:<br />

2007<br />

CEO:<br />

Mr. Franco Fronzuti<br />

Market<strong>in</strong>g Manager:<br />

Ms. Mahsa Ghelejloo<br />

Ma<strong>in</strong> Brand:<br />

Martom Deluxe Hair Code®<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Worldwide<br />

the tenth anniversary of Martom’s launch,”<br />

cont<strong>in</strong>ues Franco Fronzuti, “the Martom<br />

Deluxe Hair Code® was born. What drives<br />

it? The awareness that only by comb<strong>in</strong><strong>in</strong>g<br />

art and bus<strong>in</strong>ess is it possible to create a<br />

w<strong>in</strong>n<strong>in</strong>g philosophy for the salon. A concept of<br />

development focused on people and on hair<br />

care, to give the consumer a holistic sensorial<br />

experience. Symbolized by a lion’s head - the<br />

emblem of leadership, energy, <strong>in</strong>st<strong>in</strong>ct, and<br />

courage - this new concept of development<br />

comes to life. Our efforts are dedicated to the<br />

cont<strong>in</strong>uous growth of the <strong>in</strong>dividual. This is<br />

our aspiration, which becomes reality through<br />

research on technological and gentle products<br />

as well as advanced and customised tra<strong>in</strong><strong>in</strong>g.<br />

The partnership created with salons makes us<br />

unique, precisely because our <strong>in</strong>nate tendency<br />

to look towards the future is unique.”<br />

OUR VALUES IN A SYMBOL<br />

Respect is the word that def<strong>in</strong>es the Martom<br />

philosophy. A word the sums up the brand<br />

mission on the global market. A word with an<br />

important mean<strong>in</strong>g, of which each letter is the<br />

first letter of another just as eloquent word,<br />

as Franco Fronzuti expla<strong>in</strong>s: “Research on<br />

exclusive complexes and fragrances of artistic<br />

perfumeries that dist<strong>in</strong>guish the formulation of<br />

Martom products. Education to promote the<br />

growth of skills and foster the talent of sector<br />

professionals. Strategy, which is expressed<br />

by putt<strong>in</strong>g <strong>in</strong>to proven practise procedures


and protocols capable of guarantee<strong>in</strong>g<br />

the success of a hairdresser's bus<strong>in</strong>ess.<br />

Passion, perceptible with each step Martom<br />

takes. Eco-susta<strong>in</strong>ability, thanks to the<br />

union of technology and ecology, recyclability<br />

for the art of the possible. Concept,<br />

because noth<strong>in</strong>g about the Martom Deluxe<br />

Hair Code® is left to chance, as it is Tailormade<br />

for the utmost personalisation - the key<br />

to the perception of luxury.<br />

LUXURY PRODUCTS<br />

The brand targets everyone who considers<br />

personal care and well-be<strong>in</strong>g to be a true<br />

contemporary luxury. The brand is developed<br />

on this concept, a project characterised by a<br />

strong personality and enormous passion for<br />

hair care. The experience that the end client<br />

has <strong>in</strong> a Martom Deluxe Hair Code® salon is<br />

exclusive: it is conveyed through a dimension<br />

made of sensations, rituals, and attention. The<br />

art of well-be<strong>in</strong>g is coord<strong>in</strong>ated by follow<strong>in</strong>g<br />

a proven protocol. Moreover, the know-how<br />

ga<strong>in</strong>ed makes it possible for Martom to offer<br />

their clients a new model of Salon Bus<strong>in</strong>ess<br />

with an <strong>in</strong>novative organisation and a hightechnology<br />

product. The new education offered<br />

by Martom Deluxe Hair Code®is the foundation<br />

of the project <strong>in</strong> that it is capable of boost<strong>in</strong>g<br />

an <strong>in</strong>crease of knowledge and br<strong>in</strong>g<strong>in</strong>g out the<br />

talent of professionals, thanks to a unique<br />

partnership with the salons themselves.<br />

REASONS WHY<br />

100% Made <strong>in</strong> italy, based on the<br />

most advanced research, test<strong>in</strong>g<br />

with Biomimethic technologies<br />

A commitment to education,<br />

tra<strong>in</strong><strong>in</strong>g, and provid<strong>in</strong>g all k<strong>in</strong>ds<br />

of high-performance hair care<br />

products<br />

Designed for premium salons<br />

to deliver the Martom Deluxe<br />

lifestyle to clients<br />

The safe and customizable<br />

color<strong>in</strong>g system with Meammonia®<br />

(Low Content Ammonia), the<br />

<strong>in</strong>novative technology of Martom<br />

Deluxe Hair Code®<br />

A unique formulation of identity<br />

and fragrances of artistic<br />

perfumery that transform<br />

everyday care <strong>in</strong>to a sensory<br />

experience


MARTOM DELUXE HAIR CODE®<br />

MARKETS OF INTEREST<br />

The brand is certa<strong>in</strong>ly of <strong>in</strong>terest for <strong>in</strong>ternational<br />

markets seek<strong>in</strong>g Italian excellence <strong>in</strong> premium<br />

beauty products and hairdressers of the future<br />

who want to stand out <strong>in</strong> a luxury position<strong>in</strong>g<br />

and attract a discrim<strong>in</strong>at<strong>in</strong>g clientele. It must<br />

also never be forgotten that the luxury market<br />

cont<strong>in</strong>ues <strong>in</strong> its growth pattern: <strong>in</strong> 2017 it<br />

touched 915 billion Euro, +6% over 2016, and<br />

is poised to reach 1.3 billion <strong>in</strong> 2024. Martom<br />

Deluxe Hair Code® is <strong>in</strong>terest<strong>in</strong>g for all Asian<br />

countries (especially Ch<strong>in</strong>a), the Middle East,<br />

Northern Europe, major Eastern European cities<br />

and Canada”.<br />

STAR<br />

PRODUCTS<br />

Inca Secret<br />

Inca Secret is the<br />

<strong>in</strong>novative safe and<br />

customizable color<strong>in</strong>g<br />

system with restructur<strong>in</strong>g<br />

and condition<strong>in</strong>g<br />

properties. A surpris<strong>in</strong>g mix<br />

of products transforms,<br />

<strong>in</strong> a simple way, the<br />

proposal of the color<strong>in</strong>g<br />

service, <strong>in</strong>creas<strong>in</strong>g the<br />

application opportunities<br />

and support<strong>in</strong>g the<br />

technicians’ creativity<br />

<strong>in</strong> the salon. From the<br />

precious secrets handed<br />

down by the ancient<br />

Incas comes Qui.Sacha<br />

Complex®, the exclusive<br />

<strong>in</strong>gredient that makes<br />

the Inca Secret®color<strong>in</strong>g<br />

system unique. The<br />

complex of elements has<br />

extraord<strong>in</strong>ary properties<br />

thanks to the perform<strong>in</strong>g<br />

synergy of the Qu<strong>in</strong>oa<br />

Real and Sacha Inchi<br />

extracts that transform<br />

the color<strong>in</strong>g treatment<br />

<strong>in</strong>to a beauty and wellbe<strong>in</strong>g<br />

ritual. The Qu<strong>in</strong>oa<br />

Real extract completely<br />

covers the surface of hair<br />

with a silky and resistant<br />

film, gives a soft and<br />

smooth texture and fixes<br />

the color micropigments,<br />

ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g the <strong>in</strong>tensity<br />

for a long time. The<br />

essential oil of Sacha Inci,<br />

extracted from Plukenetia<br />

Volubilis, is the natural<br />

product with the highest<br />

quantity of bioavailable<br />

Omega 3, Omega 6,<br />

Omega 9 and, <strong>in</strong> synergy<br />

with Vitam<strong>in</strong>s A and E, it<br />

protects the sk<strong>in</strong> dur<strong>in</strong>g<br />

the color<strong>in</strong>g treatments<br />

and ma<strong>in</strong>ta<strong>in</strong>s the right<br />

degree of hydration. Qui.<br />

Sacha Complex®respects<br />

the values of Martom<br />

Deluxe Hair Code®. The<br />

cultivation of Sacha Inchi<br />

and market<strong>in</strong>g of its oil<br />

are part of a development<br />

program that provides for<br />

reforestation works of the<br />

Peruvian Amazon. The<br />

Qu<strong>in</strong>oa Real cultivated <strong>in</strong><br />

Bolivia adopts susta<strong>in</strong>able<br />

agricultural practices.<br />

A fair and supportive<br />

approach for the benefit of<br />

thousands of families who<br />

receive support that reflect<br />

the values of Martom<br />

Deluxe Hair Code®.<br />

Anthology<br />

Precious, ancient<br />

and <strong>in</strong>novative active<br />

<strong>in</strong>gredients are comb<strong>in</strong>ed<br />

with advanced patented<br />

technologies to create<br />

an anthology of proposals<br />

with a strong personality.<br />

The products exploit the<br />

essential oils and plant<br />

extracts that nature offers<br />

<strong>in</strong> formulations able to<br />

ensure high performance<br />

and protection from<br />

external agents.<br />

With Anthology, hair care<br />

proposals are elevated<br />

to become rituals<br />

characterized<br />

by a unique formulation<br />

identity and fragrances<br />

of artistic perfumery that<br />

transform the everyday<br />

care <strong>in</strong>to a sensory<br />

experience. Anthology<br />

is a small kaleidoscope<br />

of multifunctional products<br />

that can be comb<strong>in</strong>ed to<br />

create customized cocktails<br />

to satisfy any consumer’s<br />

needs. Products designed<br />

to enhance the beauty<br />

of hair and amaze, thanks<br />

to attention paid to detail.<br />

All products are tested<br />

at the end of the<br />

production cha<strong>in</strong><br />

to guarantee their<br />

microbiological purity<br />

and respect for<br />

the environment.<br />

Dermatological tests<br />

performed at the University<br />

of Pavia ensure the<br />

safety and effectiveness<br />

of each product.<br />

Anthology offers<br />

a complete but compact<br />

range, which is able<br />

to satisfy all needs.


martom.it


MYOSOTIS<br />

NATURE FAVOURS<br />

YOUR BEAUTY<br />

Myosotis SRL was founded <strong>in</strong> 1998, the<br />

company was born from the experience of more<br />

than 30 years <strong>in</strong> the trichological field of the<br />

Mattiello family.<br />

Their constant attention to nature br<strong>in</strong>gs them to<br />

launch the brand Oris<strong>in</strong>g, a curative l<strong>in</strong>e for hair<br />

with natural phytoessences and essential oils<br />

with many biological components.<br />

S<strong>in</strong>ce the very beg<strong>in</strong>n<strong>in</strong>g Oris<strong>in</strong>g obta<strong>in</strong>s a great<br />

success and spreads rapidly, first <strong>in</strong> Europe and<br />

immediately after <strong>in</strong> the Middle East, Asia and<br />

recently <strong>in</strong> USA, Canada and Lat<strong>in</strong> America.<br />

Today Oris<strong>in</strong>g is considered a landmark on<br />

the market for the treatment of the different<br />

anomalies of scalp and lengths.<br />

The constant research of <strong>in</strong>novative products<br />

br<strong>in</strong>gs the brand always at the forefront for<br />

quality and specialty of its products.<br />

As a company we strongly believe <strong>in</strong> the mutual<br />

trust with our partners and <strong>in</strong> collaboration<br />

with them for the reach of mutual tangible<br />

objectives.<br />

Seriousness <strong>in</strong> the relationship with our partners<br />

and their enthusiasm, gives us the urge to<br />

always aim higher.<br />

Oris<strong>in</strong>g, nature favors your beauty.<br />

STAR<br />

PRODUCTS<br />

Above Maria<br />

Grazia Zan<strong>in</strong>i and<br />

Mario Mattiello.<br />

ABOUT US<br />

Company Name:<br />

Myosotis SRL<br />

Company Address:<br />

Via XX Settembre, 9<br />

37129 Verona (VR) - <strong>Italy</strong><br />

Tel. +39 045502641<br />

Email: oris<strong>in</strong>g@oris<strong>in</strong>g.it<br />

Website:<br />

www.oris<strong>in</strong>g.it<br />

Founded <strong>in</strong>:<br />

1998<br />

CEO:<br />

Ms. Maria Grazia Zan<strong>in</strong>i<br />

General Manager:<br />

Mr. Mario Mattiello<br />

Ma<strong>in</strong> Brands:<br />

Oris<strong>in</strong>g, Oris<strong>in</strong>g Sk<strong>in</strong> Care<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europe, Russia, Ukra<strong>in</strong>e, South<br />

America, Usa, S<strong>in</strong>gapore, Middle East<br />

Exfoliat<strong>in</strong>g<br />

Regenerat<strong>in</strong>g<br />

Mask<br />

Cosmoprof Bologna Pav 25 Stand B52-C51


MYOSOTIS<br />

A GOLDEN<br />

DREAM<br />

Four years ago, after various requests of our<br />

best clients, we launched a special collection<br />

for the sk<strong>in</strong>, addressed to high end clients, Oris<strong>in</strong>g<br />

Sk<strong>in</strong> Care. This luxury l<strong>in</strong>e conta<strong>in</strong>s newest<br />

generation <strong>in</strong>gredients of high quality, and natural<br />

phytoextracts and biological components,<br />

ma<strong>in</strong> characteristic of the brand Oris<strong>in</strong>g.<br />

Oris<strong>in</strong>g Sk<strong>in</strong> Care helps our sk<strong>in</strong> contrast<strong>in</strong>g<br />

the signs of ag<strong>in</strong>g and ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g a lum<strong>in</strong>ous,<br />

young and moisturized sk<strong>in</strong>.<br />

The l<strong>in</strong>e is ga<strong>in</strong><strong>in</strong>g a great success thanks also<br />

to the unique and ref<strong>in</strong>ed packag<strong>in</strong>g, other than<br />

the evident attention to details, essential <strong>in</strong> the<br />

REASONS WHY<br />

100% Made <strong>in</strong> <strong>Italy</strong><br />

High Quality Products<br />

Strong Focus on Natural<br />

Ingredients<br />

25 years’ experience<br />

Beauty comes from nature<br />

Cosmoprof Bologna Pav 14 Stand C9<br />

STAR PRODUCTS<br />

My Golden Secret Gold Cream and Gold Mask, Gold Water<br />

Tonic, Framboise Water Tonic, Like a Dream with Gold 24K<br />

launch of each new product Oris<strong>in</strong>g Sk<strong>in</strong> Care.<br />

24K Gold products complete the brand of excellence<br />

<strong>in</strong> efficacy and results, other than surely<br />

be<strong>in</strong>g reason of <strong>in</strong>terest and attention of the<br />

best distributors.<br />

Oris<strong>in</strong>g Sk<strong>in</strong> Care is sold with all the market<strong>in</strong>g<br />

materials needed for the promotion of the l<strong>in</strong>e<br />

to all the best distributors, and the company<br />

wants to create with them long relationship of<br />

collaboration and mutual development.<br />

The quality ‘Made <strong>in</strong> <strong>Italy</strong>’ is a guarantee of<br />

efficacy, that together with the unique packag<strong>in</strong>g<br />

pledge a great success of the l<strong>in</strong>e.<br />

Oris<strong>in</strong>g Sk<strong>in</strong> Care, a golden dream for your sk<strong>in</strong>.


NG GROUP<br />

NG GROUP A WORLDWIDE<br />

BEAUTY ALLIANCE<br />

The group has established itself throughout<br />

the world thanks to 60 years of history and<br />

experience <strong>in</strong> research and <strong>in</strong> the creation of<br />

cutt<strong>in</strong>g edge solutions for hair and sk<strong>in</strong> cosmetics.<br />

NG GROUP Universal has become<br />

one of the ma<strong>in</strong> Italian groups at an <strong>in</strong>terna-<br />

Giannantonio Negretti<br />

tional level, operat<strong>in</strong>g with its brands and develop<strong>in</strong>g<br />

the “Your Brand Concept” for private<br />

labels. The companies belong<strong>in</strong>g to the Ng<br />

Group Universal network share the same ethical<br />

and cultural values, mak<strong>in</strong>g use of certified<br />

research and production systems of the highest<br />

quality. NG GROUP is based <strong>in</strong> Brescia, <strong>Italy</strong>,<br />

but has partners <strong>in</strong> more than 130 countries<br />

worldwide. Statistics confirm the value of Ng<br />

Group Universal, based on the development of<br />

cosmetic solutions that meet the highest expectations,<br />

on the cultural exchange between<br />

different countries, and on the study of lifestyles<br />

and needs of real cosmetic consumers. This is<br />

accompanied by the value of excellence Made<br />

<strong>in</strong> <strong>Italy</strong>, which NG GROUP Universal envisions<br />

as a comb<strong>in</strong>ation of research for <strong>in</strong>novative <strong>in</strong>gredients,<br />

technological development, quality of<br />

performance, elegance and the uniqueness of<br />

Italian style.<br />

ABOUT US<br />

Company Name:<br />

Ng Group<br />

Universal<br />

Company Address:<br />

Via Romolo Gessi<br />

14-16-18, Brescia, <strong>Italy</strong><br />

Tel. +39.030.7833015<br />

Website:<br />

www.nggrp.com<br />

Started <strong>in</strong>:<br />

1959<br />

President:<br />

Mr. Giannantonio Negretti<br />

Founder:<br />

Mr. Giancarlo Negretti<br />

Export Manager:<br />

for <strong>in</strong>fo write to:<br />

<strong>in</strong>fo@nggrp.com<br />

Number of Employees:<br />

More than 50<br />

Turnover 2019:<br />

More than 20 million US$<br />

Ma<strong>in</strong> Brands:<br />

Green Light, Compagnia<br />

del Colore, Jungle Fever,<br />

Viba Professional,<br />

Big Pro<br />

Giancarlo Negretti


REASONS WHY<br />

60 years of experience<br />

and history<br />

100% Made <strong>in</strong> <strong>Italy</strong><br />

Passion for excellence<br />

Family approach<br />

Full range of products (haircolor,<br />

haircare, styl<strong>in</strong>g and f<strong>in</strong>ish<strong>in</strong>g,<br />

sk<strong>in</strong> care, make up)<br />

Global worldwide <strong>in</strong>teraction<br />

Constant research & <strong>in</strong>novation<br />

International management<br />

Objectivity & consistency<br />

SYNERGY AND SPECIFICITY<br />

Three complementary brands constitute the essence<br />

of the NG GROUP Universal project, each aimed<br />

at a specific target. Each brand offers a complete<br />

range of products and services, from color<br />

to treatments, from styl<strong>in</strong>g to waves an example:<br />

• LUXURY HAIR PRO CREATED BY GREEN<br />

LIGHT is oriented towards a sophisticated holistic<br />

approach to natural cosmetics, its mood<br />

is “New Luxury”: the luxury concept takes on<br />

new connotations, it identifies itself <strong>in</strong> “wellbe<strong>in</strong>g”.<br />

The concept is conveyed by the new<br />

iconic images of the l<strong>in</strong>e.<br />

• COMPAGNIA DEL COLORE is focused on<br />

the realization of orig<strong>in</strong>al and affordable solutions<br />

for a young and dynamic public. “Millennials”<br />

is the key word that dictates the mood<br />

of the l<strong>in</strong>e. The CDC woman has aesthetic<br />

models dictated by trends.<br />

• JUNGLE FEVER is aimed at those who love<br />

to stand out through luxury and cutt<strong>in</strong>g-edge<br />

trends; the Jungle Fever woman lives a sensual<br />

and seductive lifestyle, but still faces the<br />

world around her with strength and passion.<br />

The excellence of Made <strong>in</strong> <strong>Italy</strong> is represented<br />

with a complete range of products and services<br />

based on unique, breakthrought technologies<br />

and customized solutions for hair care, sk<strong>in</strong> care<br />

and make up. In order to conv<strong>in</strong>c<strong>in</strong>gly take on the<br />

challenges of the world of beauty, skills and the<br />

ability to tune <strong>in</strong> with the needs of professionals<br />

<strong>in</strong> cont<strong>in</strong>uous evolution are key elements. This is<br />

the strength of Ng Group Universal, an alliance of<br />

companies with complementary specialisations<br />

and a global vision.


NG GROUP<br />

OUR GOAL: INTERNATIONALIZE<br />

NG GROUP is present worldwide <strong>in</strong> five cont<strong>in</strong>ents<br />

for a total of 130 countries. The brand is focus<strong>in</strong>g<br />

<strong>in</strong>creas<strong>in</strong>gly on North America, Lat<strong>in</strong> America, and<br />

Asia, but is also mak<strong>in</strong>g <strong>in</strong>roads <strong>in</strong>to Africa.<br />

NG GROUP Universal has been known for decades<br />

for its hair colour quality formulation, strictly<br />

made <strong>in</strong> <strong>Italy</strong>. In addition they also offer haircare,<br />

sk<strong>in</strong> care and make up products for both professionals<br />

and the end consumers.<br />

All the group's brands are look<strong>in</strong>g for <strong>in</strong>ternational<br />

distributors <strong>in</strong> order to ensure effective<br />

coverage. Therefore they provide excellent marg<strong>in</strong>s<br />

and cont<strong>in</strong>ual <strong>in</strong>vestment both <strong>in</strong> market<strong>in</strong>g<br />

materials and educational <strong>in</strong>itiatives, <strong>in</strong> addition<br />

to <strong>in</strong>novative and dynamic development plans<br />

for the brands.<br />

PRIVATE LABEL<br />

With the private label “Your Brand Concept”<br />

project, NG GROUP is also prepared to meet dif-<br />

STAR<br />

PRODUCTS<br />

1) Cappucc<strong>in</strong>o<br />

Compagnia del Colore<br />

has <strong>in</strong>terpreted this<br />

much-loved recipe<br />

to produce its<br />

Cappucc<strong>in</strong>o<br />

Restructur<strong>in</strong>g L<strong>in</strong>e:<br />

it has comb<strong>in</strong>ed<br />

the f<strong>in</strong>est <strong>in</strong>gredients<br />

and cutt<strong>in</strong>g-edge<br />

technologies to create<br />

an <strong>in</strong>novative and<br />

functional range<br />

of products that<br />

successfully restructure<br />

treated and stressed<br />

hair. A revolutionary<br />

approach <strong>in</strong> the<br />

reconstruction hair<br />

treatment.<br />

smell. 3 Action Potion<br />

is the magic potion for<br />

technical services<br />

at the hair salon.<br />

3) Jungle Fever Hair<br />

Color Cream, the 121<br />

shades <strong>in</strong> the range<br />

have vibrant, long last<strong>in</strong>g<br />

and exceptionally bright<br />

colours. All free of<br />

parabens, SLS and Thio.<br />

Thanks to extremely<br />

pure Micro-Chromatron<br />

Pigments, the colour<br />

is formulated with the<br />

lowest level of ammonia<br />

possible to ensure<br />

deeper penetration<br />

of the colour molecules,<br />

while protect<strong>in</strong>g the<br />

hair structure.<br />

1<br />

2<br />

3<br />

4<br />

ferent needs. NG offers a full service from start<br />

to f<strong>in</strong>ish, from the <strong>in</strong>itial brief<strong>in</strong>g to the development<br />

of the formula, market position<strong>in</strong>g and<br />

packag<strong>in</strong>g. The offer targets professional or consumer<br />

brands, distributors who need to develop<br />

their brand or hairdresser cha<strong>in</strong>s.<br />

2) Actions Potion<br />

by Jungle Fever<br />

Is a revolutionary cream,<br />

Dematologically Tested,<br />

to be applied dur<strong>in</strong>g<br />

the bleach<strong>in</strong>g process.<br />

Thanks to its precious<br />

<strong>in</strong>gredients, it has a<br />

triple action on hair<br />

and scalp. 1) Hydrat<strong>in</strong>g<br />

Action 2) Protect Hair &<br />

Scalp 3) Anti ammonia<br />

4) Luxury Hair Pro<br />

presents Relive, a<br />

specific L<strong>in</strong>e <strong>in</strong> terms<br />

of curative and antihair<br />

loss treatments<br />

that comb<strong>in</strong>es science,<br />

technology and nature<br />

<strong>in</strong> 7 exclusive<br />

and next-generation<br />

products, for hair that<br />

will be strong<br />

and healthy aga<strong>in</strong>.


NYCE<br />

A DREAM<br />

COME TRUE<br />

Nyce, New York Cosmetic Experience, is a dream<br />

come true for an <strong>in</strong>ternational team of professionals<br />

<strong>in</strong>spired by their passion for beauty,<br />

wellness and salon bus<strong>in</strong>ess growth. From this<br />

passion come photos, services and products,<br />

all unique and elegant - these exclusive tools for<br />

professionals always deliver value. In a coherent,<br />

reliable and dynamic manner, for clients<br />

<strong>in</strong>creas<strong>in</strong>gly skilled at evaluat<strong>in</strong>g and choos<strong>in</strong>g<br />

the best <strong>in</strong> professional products, Nyce offers<br />

a classy, elegant and timeless solution for all.<br />

The name “Nyce” sums up the brand's three<br />

ma<strong>in</strong> characteristics: “New York”, the city which<br />

<strong>in</strong>spires a philosophy revolv<strong>in</strong>g around Design<br />

and Fashion, “Cosmetic”, to represent the high<br />

quality and eco-friendly formulas, and f<strong>in</strong>ally<br />

“Experience”, because the aim of Nyce is to<br />

create a global experience for all those who use<br />

the brand's products. Welcome to a new universe<br />

of beauty: Nyce.<br />

ABOUT US<br />

Company Name:<br />

Nyce International<br />

Company Address:<br />

Via Barzizza, 37/a<br />

Castiglione delle Stiviere<br />

(MN), <strong>Italy</strong><br />

Tel. +39 0376 1855908<br />

Email:<br />

<strong>in</strong>fo@nycecosmetics.com<br />

Website:<br />

www.nycecosmetics.com<br />

President:<br />

Mr. Alessandro Gnaccar<strong>in</strong>i<br />

Strategic Development:<br />

Mr. Norberto Gnaccar<strong>in</strong>i<br />

Nyce Executive:<br />

Mr. Nicola Iacopelli<br />

Ma<strong>in</strong> Brands:<br />

Nyce – New York Cosmetics<br />

Experience<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

<strong>Italy</strong>, Northern Europe,<br />

Spa<strong>in</strong>, France, the United<br />

States, the United Arab<br />

Emirates and Russia<br />

GOING ABROAD<br />

Nyce acts as a benchmark for the established<br />

markets of <strong>Italy</strong>, Northern Europe, Spa<strong>in</strong>, France,<br />

the United States, as well as emerg<strong>in</strong>g<br />

markets such as the United Arab Emirates,<br />

Russia and Ch<strong>in</strong>a. The end-user, the consumer,<br />

<strong>in</strong>fluences all market<strong>in</strong>g decisions. The<br />

beauty location, i.e. the professional hair salon,<br />

is provided with a qualified regional or<br />

national distributor (attached exclusively to<br />

the brand) for personalized services based on<br />

a specific work method and education program.


REASONS WHY<br />

QUALITY IS OUR MISSION<br />

Nyce has specialised <strong>in</strong> oil-based colours<br />

which are totally ammonia-free, alongside<br />

a low-ammonia creme-gel colour range with<br />

entirely natural <strong>in</strong>gredients. Colour<strong>in</strong>g techniques<br />

and application methods mean all these<br />

products are simple and user-friendly, guarantee<strong>in</strong>g<br />

top performance salon colour services<br />

and a unique sense of wellness throughout<br />

technical treatments. In addition to the<br />

colour range, Nyce also offers a range of organic<br />

products designed for wonderful sensorial<br />

experiences, based on aromatherapy and essential<br />

oils - these all ensure <strong>in</strong>tense condition<strong>in</strong>g<br />

for hair and scalp care, backed up by a<br />

“Friendly Environment Formula”. Experience,<br />

awareness and <strong>in</strong>spiration have pushed our<br />

research activity beyond traditional barriers.<br />

100% Made <strong>in</strong> <strong>Italy</strong><br />

Concept Brand with top<br />

quality and <strong>in</strong>novative products<br />

Exclusive design<br />

Luxury of Nature<br />

Detail-oriented<br />

High-profile R&D Department<br />

Professional products<br />

and services<br />

Synergic work<strong>in</strong>g system<br />

Complete Education path with<br />

expert International Team<br />

Comprehensive salon<br />

communication tool<br />

International distribution<br />

STAR<br />

PRODUCTS<br />

Color Oil E.C.O.<br />

Is the new curative,<br />

ammonia/PPD/Resoc<strong>in</strong>olfree,<br />

permanent oxidation<br />

oil colour. Enriched<br />

with natural, certified<br />

organic oils and active<br />

<strong>in</strong>gredients, it protects the<br />

hair fibre while deliver<strong>in</strong>g<br />

<strong>in</strong>tense sh<strong>in</strong>e. Color Oil<br />

E.C.O. meets the needs<br />

of women who seek<br />

well-be<strong>in</strong>g and who care<br />

about the composition<br />

and formulation of the<br />

products they use.<br />

Color HD<br />

Gel-cream hair colour<strong>in</strong>g<br />

with low ammonia content<br />

with certified organic<br />

active <strong>in</strong>gredients. The<br />

“LMW” (low molecular<br />

weight) technology<br />

allows the transfer and<br />

absorption<br />

of dyes deep down,<br />

thereby guarantee<strong>in</strong>g<br />

extremely high<br />

performance levels<br />

with maximum haircare.<br />

The booster mix system<br />

allows <strong>in</strong>f<strong>in</strong>ite mix<strong>in</strong>g<br />

solutions.<br />

BiorganiCare &<br />

Luxury Care<br />

A treatment l<strong>in</strong>e that<br />

<strong>in</strong>cludes specific<br />

programmes to answer<br />

the needs of each hair<br />

type. Based on the<br />

“Natural Technology<br />

Cosmetic” concept, its<br />

formulas adopt natural<br />

extracts and are free from<br />

all potentially harmful<br />

or aggressive <strong>in</strong>gredients.<br />

Ecological & Mousse<br />

A Styl<strong>in</strong>g System,<br />

<strong>in</strong> which <strong>in</strong>novative<br />

and treatment products<br />

enable perfect styl<strong>in</strong>g<br />

and maximum haircare.


OYSTER<br />

NOT JUST PRODUCTS<br />

IS OUR VISION<br />

Oyster Cosmetics is a brand that embodies<br />

Made <strong>in</strong> <strong>Italy</strong> values and dist<strong>in</strong>ctiveness: Style,<br />

Culture, Art, Design... all while pay<strong>in</strong>g special<br />

attention to detail. They develop Private Label<br />

designs, thanks to the expertise of the<br />

Research&Development department and the<br />

know-how of the Market<strong>in</strong>g department that<br />

studies and enhances the concept of each<br />

and every l<strong>in</strong>e.<br />

SOME TECH DETAIL<br />

The 65,000-m² production site is located <strong>in</strong><br />

Castiglione delle Stiviere Mantua (<strong>Italy</strong>) and<br />

each shift produces some 50,000,000 pieces.<br />

Oyster Cosmetics also boasts Certification<br />

UNI EN ISO 9001:2015 and ISO 22716 (GMP)<br />

and manufactures <strong>in</strong> accordance with procedures<br />

that ensure their customers quality at<br />

every progressive step. The quality of Oyster<br />

Cosmetics products is guaranteed by seek<strong>in</strong>g<br />

out only the best raw materials and punctual, strict<br />

checks, research <strong>in</strong>to next-generation active<br />

<strong>in</strong>gredients, and f<strong>in</strong>ished product tests to comply<br />

with European and <strong>in</strong>ternational directives,<br />

certify<strong>in</strong>g products <strong>in</strong> all countries.<br />

ABOUT US<br />

Company Name:<br />

OYSTER<br />

COSMETICS SpA<br />

Company Address:<br />

Via Barzizza, 37/A<br />

46043 Castiglione<br />

delle Stiviere (MN) <strong>Italy</strong><br />

Tel. +39 0376 636290<br />

Fax +39 0376 631911<br />

Email: <strong>in</strong>fo@<br />

oystercosmetics.it<br />

Website:<br />

www.oystercosmetics.it<br />

Founded <strong>in</strong>:<br />

over 30 years<br />

President:<br />

Mr. Alessandro<br />

Gnaccar<strong>in</strong>i<br />

Strategic Development:<br />

Mr. Norberto<br />

Gnaccar<strong>in</strong>i<br />

Ma<strong>in</strong> Brands:<br />

Oyster Cosmetics, PK<br />

Pura Kosmetica, Free<br />

Color, Regia, Cut<strong>in</strong>ol,<br />

Piegaviva, Libera&Bella,<br />

Fashion Natura, Fashion<br />

Elite, Fashion Plus<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

Europe, Middle East,<br />

Asia and America<br />

AN INTERNATIONAL SOUL<br />

Oyster Cosmetics is now present <strong>in</strong> over 70<br />

countries, but they aim to extend their reach <strong>in</strong><br />

the Middle East, North and South America,<br />

Asia and Europe, focus<strong>in</strong>g on buyers both for<br />

professional and consumer products. They are<br />

also present at the lead<strong>in</strong>g beauty fairs, such<br />

as Cosmoprof, Messe Frankfurt, Intercharm,<br />

Cosmobeauté. A highly efficient R&D department<br />

and a team of professionals are constantly<br />

at work on <strong>in</strong>novative designs and the<br />

development of new colour, a regulatory department<br />

ensures all cosmetic regulations for<br />

different countries. An <strong>in</strong>ternal microbiological<br />

Laboratory also checks each production batch<br />

and the performance of Challenge Tests on<br />

new designs to f<strong>in</strong>d next-generation preservative<br />

solutions. Such systemic controls ensure<br />

that each and every product meets only


REASONS WHY<br />

the highest quality standards. Moreover they<br />

can assure formula solutions customised to<br />

meet the demands of the market, the customer<br />

and concept, and the distribution channel.<br />

IDEAS AND ACTIVE INGREDIENTS<br />

To characterise each l<strong>in</strong>e, Oyster Cosmetics<br />

has different solutions rang<strong>in</strong>g from natural to<br />

biotechnological to make it unique and dist<strong>in</strong>ctive,<br />

depend<strong>in</strong>g on customer and market requirements.<br />

They prioritize build<strong>in</strong>g relationships<br />

with customers, support<strong>in</strong>g them <strong>in</strong><br />

mak<strong>in</strong>g choices, and provid<strong>in</strong>g 30 years of expertise<br />

<strong>in</strong> the bus<strong>in</strong>ess. Oyster Cosmetics provides<br />

products <strong>in</strong> each different product range<br />

(colour & technique, styl<strong>in</strong>g, haircare, sk<strong>in</strong>care)<br />

start<strong>in</strong>g with the formulation, study<strong>in</strong>g the concept<br />

and position<strong>in</strong>g of the l<strong>in</strong>e, through the<br />

packag<strong>in</strong>g and the general image. The colour<br />

products are the lead<strong>in</strong>g range of the brand.<br />

100% Made <strong>in</strong> <strong>Italy</strong><br />

Production site<br />

Internal R&D Department<br />

Internal Regulatory Department<br />

Internal Microbiological Laboratory<br />

Certification UNI EN ISO<br />

9001:2015 and ISO 22716 (GMP)<br />

Ability to certify products <strong>in</strong> all<br />

countries<br />

A complete l<strong>in</strong>e of products: colour,<br />

technics, care, styl<strong>in</strong>g, sk<strong>in</strong> care<br />

Different concept solutions:<br />

hi-tech and natural cosmetics<br />

Multi-channel expertise:<br />

professional, consumer, pharmacy<br />

Sem<strong>in</strong>ars and Education<br />

Tailor-made & customised<br />

projects: from concept to<br />

packag<strong>in</strong>g, from graphic design<br />

to communication<br />

STAR<br />

PRODUCTS<br />

Perlacolor<br />

Permanent Hair Colour<br />

through the use of<br />

oxidation dyes.Intense<br />

colours, perfect coverage<br />

of white hair, vibrant and<br />

bright highlights. With low<br />

ammonia level and highly<br />

concentrated pigments,<br />

Perlacolor is a true ally<br />

of the hairdresser for<br />

an effective result. The<br />

extensive range of colours<br />

<strong>in</strong>creases opportunities <strong>in</strong><br />

the hairdress<strong>in</strong>g bus<strong>in</strong>ess.<br />

Directa<br />

A l<strong>in</strong>e of Restructur<strong>in</strong>g<br />

Color Masks with<br />

concentrated direct<br />

pigments to add a vibrant<br />

and sh<strong>in</strong>y highlight;<br />

Formula with Olive Oil,<br />

G<strong>in</strong>ger and Cocoa Butter<br />

for a protective and<br />

restructur<strong>in</strong>g action.<br />

A versatile product with<br />

many application:<br />

<strong>in</strong> the salon and at home,<br />

for coloured hair.<br />

Cut<strong>in</strong>ol<br />

Cut<strong>in</strong>ol is a complete l<strong>in</strong>e<br />

for scalp and hair, without:<br />

SLS and SLES, Parabens,<br />

EDTA, Formaldehyde<br />

releasers, colorants.<br />

No Gravity Program<br />

is our anti hair-loss<br />

system to revitalise<br />

and strengthen hair.<br />

All <strong>in</strong> one<br />

An <strong>in</strong>novative, multifunctional<br />

<strong>in</strong>stant treatment<br />

that comb<strong>in</strong>es 10 benefits<br />

<strong>in</strong> a unique product.<br />

The first <strong>in</strong>tense spray-on<br />

mask for the hair that's<br />

easy, convenient and<br />

quick to use.


PARISIENNE<br />

ITALIA<br />

ALL-ITALIAN<br />

EXCELLENCE<br />

It all started dur<strong>in</strong>g the 1950s: <strong>Italy</strong> was<br />

Be<strong>in</strong>g overwhelmed by the enthusiasm and<br />

frenetic pace of the economic boom and the<br />

“dolce vita”. An <strong>Italy</strong> brimm<strong>in</strong>g with new<br />

proposals, <strong>in</strong> fibrillation over suggestions and<br />

ambitious goals to be reached. It was 1955 <strong>in</strong><br />

<strong>Italy</strong>, when Fape, the <strong>in</strong>novative pomade for<br />

hair that revolutionised the Italian cosmetics<br />

market appeared and the company took its<br />

place on the national scene. It wasn’t long<br />

before Fape became Parisienne Italia and<br />

started, <strong>in</strong> <strong>Italy</strong>, the production of hair spray for<br />

the Italian market. More then sixty years have<br />

passed s<strong>in</strong>ce then, and the Parisienne Italia<br />

group cont<strong>in</strong>ues to drive the evolution of<br />

cosmetics excellence strictly Made <strong>in</strong> <strong>Italy</strong>.<br />

A STORY ABOUT A LOVE FOR BEAUTY<br />

Experimentation and technique are l<strong>in</strong>ked to<br />

new creative impulses that breathe life <strong>in</strong>to<br />

authentic beauty, giv<strong>in</strong>g rise to professional<br />

products and consumer products of quality for<br />

wellness and body and hair care. A quality that<br />

reflects <strong>in</strong>novation,but also while scrupulously<br />

observ<strong>in</strong>g the flourish<strong>in</strong>g Italian cosmetics<br />

tradition that is envied worldwide.<br />

MADE IN ITALY, MADE OF ITALY<br />

Through the study of unprecedented<br />

formulations developed <strong>in</strong> our research centre,<br />

we pursue the objective of comb<strong>in</strong><strong>in</strong>g scientific<br />

research with the gentle vigour of nature, and<br />

found<strong>in</strong>g our work on the traditional Italian<br />

attributes of good taste, excellent performance,<br />

and creativity. All this can be found <strong>in</strong> the<br />

brands and product l<strong>in</strong>es of the Parisienne<br />

Italia group.<br />

Eleonora Faval<strong>in</strong>i, CEO<br />

Parisienne Italia and Carla<br />

Agrario Export Sales Director.<br />

ABOUT US<br />

Company Name:<br />

Parisienne Italia Spa<br />

Company Address:<br />

Headquarters:<br />

Via di Corticella 190 – 190/2,<br />

40128, Bologna (BO), <strong>Italy</strong><br />

Production Site:<br />

Via del lavoro 16/a -18,<br />

4005, Altedo (BO), <strong>Italy</strong><br />

Website:<br />

www.parisienneitalia.com<br />

www.blackprofessional.it<br />

www.niamh-hairconcept.it<br />

www.rebeel.it<br />

Founded <strong>in</strong>:<br />

1955<br />

Export Sales Director:<br />

Ms. Carla Agrario<br />

CEO:<br />

Ms. Eleonora Faval<strong>in</strong>i<br />

Ma<strong>in</strong> Brands:<br />

Black Professional, Niamh<br />

Hair Concept, Rebeel,<br />

Allwaves, Evelon pro<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europe, Middle East, Cis<br />

Countries, Lat<strong>in</strong> America,<br />

North Africa, USA


PRESENT, PAST, AND FUTURE<br />

Yesterday we were the first to start up the<br />

production of hair sprays for the Italian market.<br />

Today we cont<strong>in</strong>ue to anticipate trends and<br />

meet the needs of specialists, earn<strong>in</strong>g an<br />

<strong>in</strong>ternational profile. Tomorrow, we will cont<strong>in</strong>ue<br />

to do so by always do<strong>in</strong>g our best day <strong>in</strong> and day<br />

out. We never make compromises when it<br />

comes to select<strong>in</strong>g raw materials. We only<br />

select the best: every <strong>in</strong>dividual product is<br />

carefully perfected to atta<strong>in</strong> the ultimate<br />

symbiosis between quality, performance, and<br />

naturalness. Guaranteed quality: because we<br />

test them one by one, market<strong>in</strong>g them only after<br />

hav<strong>in</strong>g verified their efficacy. Carefully selected<br />

active <strong>in</strong>gredients, rigorous control of production<br />

processes and analysis methods: thanks to the<br />

professional teamwork of our staff, our<br />

laboratories have become productive<br />

ecosystems, where research, culture, and<br />

specialisation co-exist, giv<strong>in</strong>g rise to new ideas.<br />

BRAND NAMES DEDICATED TO<br />

SPECIALISTS<br />

•BLACK PROFESSIONAL: products for hair<br />

boast<strong>in</strong>g modern, hi-tech formulas. Black<br />

Professional is the brand developed by<br />

specialists for specialists.<br />

•NIAMH HAIR KONCEPT: advanced technologies<br />

and top-quality active <strong>in</strong>gredients give rise to<br />

Niamh rituals, <strong>in</strong>troduc<strong>in</strong>g professionals to a<br />

new era <strong>in</strong> trichological excellence.<br />

•REBEEL: performance that raises the benchmark<br />

of perfection. Rebeel is new designs, urban style<br />

and hair trends for hairstylist 3.0.<br />

•PARISIENNE PROFESSIONAL: exclusive<br />

treatments and products for the world of<br />

beauty. Quality and <strong>in</strong>novation for hair care<br />

that respects its natural structure.<br />

•ALLWAVES: professional products and<br />

treatments to fulfil the desires of the<br />

hairdresser who th<strong>in</strong>ks out of the box.<br />

•EVELON PRO: professional products and<br />

treatments to fulfil the desires of the<br />

hairdresser who th<strong>in</strong>ks out of the box.<br />

THE ACADEMY<br />

Our <strong>in</strong>nate vocation toward to the world of<br />

beauty and the grow<strong>in</strong>g need for specialised<br />

courses as highlighted by hairdressers has<br />

given rise to the Parisienne Italia Academy.<br />

The vast selection of tra<strong>in</strong><strong>in</strong>g programs<br />

provided by our academy is aimed at<br />

professionals and students from all over <strong>Italy</strong><br />

who wish to learn new techniques and update<br />

themselves <strong>in</strong> the world or hairstyl<strong>in</strong>g and hair<br />

care: theory and practice come together <strong>in</strong> a<br />

complete educational program, taught by<br />

<strong>in</strong>ternational teachers and designed to analyse<br />

new aspects, products, and methods to be<br />

actuated <strong>in</strong> your own salon.<br />

STRENGTHS<br />

• 3 plants <strong>in</strong> northern <strong>Italy</strong><br />

• 12,000 sq.m of production areas<br />

• + 2 million products produced <strong>in</strong> one year<br />

• present <strong>in</strong> 75+ countries around the world<br />

REASONS WHY<br />

100 % Excellence Made <strong>in</strong> <strong>Italy</strong><br />

Hair care specialist s<strong>in</strong>ce 1955<br />

Private Label services: Tailor<br />

made & customized projects<br />

Three production sites <strong>in</strong><br />

northern <strong>Italy</strong><br />

Family company with a long<br />

history <strong>in</strong> the market


PARISIENNE ITALIA<br />

Plat<strong>in</strong>um Treatment –<br />

No yellow: a formula<br />

strengthened to ensure<br />

professionals optimal<br />

performance <strong>in</strong> services to<br />

tone white, decoloured, and<br />

light blond hair.<br />

It tones down the yellow and<br />

exalts cool highlights and<br />

brilliance.<br />

STAR<br />

PRODUCTS<br />

Black Professional |<br />

Crazy Toner<br />

A semi-permanent colour<br />

formulated to temporarily<br />

colour hair or <strong>in</strong>dividual<br />

strands with ultraglamorous<br />

hues and<br />

trends <strong>in</strong> just 10 - 20<br />

m<strong>in</strong>utes of development.<br />

The formula has no<br />

ammonia or hydrogen<br />

peroxide, mak<strong>in</strong>g it<br />

possible to respect the<br />

hair's <strong>in</strong>tegrity without<br />

damag<strong>in</strong>g the primary<br />

colour, awhile obta<strong>in</strong><strong>in</strong>g<br />

<strong>in</strong>tense colour.<br />

The 8 nuances available<br />

can be mixed with the<br />

Pastelizer colour diluter<br />

to obta<strong>in</strong> personalised<br />

looks with pastel hues<br />

and create <strong>in</strong>f<strong>in</strong>ite colour<br />

comb<strong>in</strong>ations.<br />

the scalp; <strong>in</strong>deed, it is<br />

enriched with Shield P17,<br />

which makes it possible<br />

to reduce by more than<br />

40% the scalp<br />

permeation of aromatic<br />

am<strong>in</strong>es without<br />

<strong>in</strong>fluenc<strong>in</strong>g the yield and<br />

coverage of the colour,<br />

thereby obta<strong>in</strong><strong>in</strong>g a<br />

significant reduction <strong>in</strong><br />

irritation, sensitization,<br />

and allergies.<br />

Protection as well as<br />

nourishment and<br />

moisturis<strong>in</strong>g thanks to<br />

Shea Butter and<br />

Hyaluronic Acid, precious<br />

<strong>in</strong>gredients that help to<br />

repair damaged and<br />

lifeless hair.<br />

Black Professional | No<br />

Orange<br />

The No Orange<br />

treatment neutralizes<br />

undesired orange<br />

highlights <strong>in</strong> brown and<br />

dark blond hair (tone<br />

levels of 5 – 8) ton<strong>in</strong>g<br />

the colour and lend<strong>in</strong>g<br />

Niamh Hair Concept |<br />

Detox Clay Mask<br />

A mask for scalp and<br />

hair that, thanks to the<br />

sebum-balanc<strong>in</strong>g and<br />

rem<strong>in</strong>eraliz<strong>in</strong>g properties<br />

of white clay, formulated<br />

to regulate the<br />

hydrolipidic equilibrium<br />

by delicately remov<strong>in</strong>g<br />

excess sebum and<br />

purify<strong>in</strong>g impurities<br />

deep down.<br />

The synergy of organic<br />

extracts of aloe vera,<br />

carrots, and essential<br />

Lemon Oil normalises,<br />

soothes, and refreshes<br />

all types of scalps, even<br />

the dryest and most<br />

sensitive, prevent<strong>in</strong>g<br />

itch<strong>in</strong>g, scal<strong>in</strong>g, and<br />

unpleasant odours.<br />

Rebeel | Protective<br />

Colour Cream<br />

Protective Colour<br />

Cream is an absolutely<br />

revolutionary cosmetic<br />

hair colour that<br />

guarantees highperformance<br />

technical<br />

results and at the same<br />

time a high protection of<br />

hair natural-look<strong>in</strong>g<br />

brilliance. Organic<br />

Almond extract works as<br />

an emollient and nutrient<br />

to moisturise treated<br />

and dry hair, mak<strong>in</strong>g it<br />

soft and full of body.<br />

The shampoo formula is<br />

delicate and has no<br />

sulphates.<br />

The Detox ritual<br />

performed once a week<br />

on normal hair or twice<br />

a week on hair that is<br />

particularly oily helps<br />

keep the scalp healthy<br />

and hair clean and light.


SPECCHIASOL<br />

MEETING NATURE<br />

MEET US<br />

A BIT OF HISTORY<br />

In 1973 Giuseppe Maria Ricchiuto (CEO)<br />

founded Specchiasol, a company specialis<strong>in</strong>g<br />

<strong>in</strong> produc<strong>in</strong>g and distribut<strong>in</strong>g food supplements.<br />

Twenty years after, <strong>in</strong> 1995, the new<br />

Cosmetics division <strong>in</strong> Settimo di Pescant<strong>in</strong>a<br />

(Verona) was created to produce natural cosmetics<br />

(sk<strong>in</strong>, body and haircare). Euphytos,<br />

the fi rst Specchiasol brand for professional<br />

hairstylists, was created <strong>in</strong> 1998 and became<br />

part of the Settimo di Pescant<strong>in</strong>a Cosmetics<br />

division. In 2005 the company started to build<br />

an organic farm dedicated entirely to grow<strong>in</strong>g<br />

medic<strong>in</strong>al plants. F<strong>in</strong>ally, <strong>in</strong> 2007, the new<br />

Bussolengo (Verona) site was opened, with a<br />

6000 sq.m production area and employ<strong>in</strong>g a<br />

staff of 130. In 2016 the new brand called<br />

Togethair® was born: the new offer<strong>in</strong>g for the<br />

professional hairdress<strong>in</strong>g market that orig<strong>in</strong>ated<br />

with the Specchiasol experience.<br />

A VISION IN “GREEN”<br />

“People, their passion, hair, trends, fashion,<br />

style. A new way of be<strong>in</strong>g together. Togethair®<br />

was created <strong>in</strong> this way,” Erika Pozzetti expla<strong>in</strong>s.<br />

“The start<strong>in</strong>g idea is a thought that<br />

catches you unawares: share the emotions, the<br />

simplest of th<strong>in</strong>gs, everyday gestures and discover<br />

that nature can be found <strong>in</strong> everyth<strong>in</strong>g<br />

around you. Close your eyes and imag<strong>in</strong>e colours,<br />

perfumes, and sensations. Don’t forget<br />

the road that has guided you here. Gather together<br />

and unite different people, with their<br />

hopes and dreams, wishes and fears. Let<br />

your voice captivate others and be enchanted<br />

by them. It is then that you realise that the<br />

union of these “little” th<strong>in</strong>gs, is the meticulous<br />

design of a major project.” “We weave<br />

the tradition of phytotherapy – adds Carlotta<br />

Pozzetti - together with the performance of<br />

professional hair products. We blend passion<br />

ABOUT US<br />

Company Name:<br />

Specchiasol S.r.l.<br />

Company Address:<br />

Togethair® - Professional<br />

Hair Product Division<br />

Via E. Fermi, 6/8 - 37026<br />

Settimo Di Pescant<strong>in</strong>a (VR),<br />

<strong>Italy</strong><br />

Email: <strong>in</strong>fo@togethair.it<br />

Website:<br />

www.togethair.it<br />

www.specchiasol.it<br />

Founded <strong>in</strong>:<br />

1973<br />

President and Founder:<br />

Mr. Giuseppe Maria<br />

Ricchiuto<br />

Brand Managers:<br />

Ms. Erika Pozzetti<br />

and Ms. Carlotta Pozzetti<br />

Export Manager:<br />

Mr. Paolo Galvani<br />

export@togethair.it<br />

Number of employees:<br />

More than 100<br />

Ma<strong>in</strong> Brands:<br />

Togethair® - Specchiasol -<br />

Sandemetrio -<br />

Ricchiuto Editore


REASONS WHY<br />

Focus on people<br />

100% Made <strong>in</strong> <strong>Italy</strong><br />

Production cha<strong>in</strong> and site<br />

Internal R&D Departments<br />

GMP<br />

40 years of experience<br />

and history<br />

Phytotherapy and natural<br />

cosmetics knowledge<br />

together with the various skills of people.<br />

Start<strong>in</strong>g with those who launch the idea for<br />

the product, and end<strong>in</strong>g with those who use it<br />

<strong>in</strong> the salon or the home every day. We want<br />

to share the emotions of beauty. To br<strong>in</strong>g people<br />

closer to nature.”<br />

A COMPLETE PRODUCTION CHAIN<br />

Two commercial farms, Sandemetrio (Specchia,<br />

Lecce) and Ferrara di Monte Baldo (Verona),<br />

provide more than 150 hectares of organic<br />

crops from which Specchiasol obta<strong>in</strong>s <strong>in</strong>valuable<br />

active <strong>in</strong>gredients for its products. The<br />

Ferrara di Monte Baldo Commercial Organic<br />

Farm is dedicated entirely to grow<strong>in</strong>g medic<strong>in</strong>al<br />

plants that require a mounta<strong>in</strong> microclimate.<br />

The Sandemetrio Herbal Workshop<br />

operates out of the Specchia commercial<br />

farm, transform<strong>in</strong>g the medic<strong>in</strong>al plants from<br />

the crops <strong>in</strong>to natural <strong>in</strong>gredients. Specchia<br />

is also home to the Botanical Garden, run <strong>in</strong><br />

collaboration with the University of Bari. The<br />

On this page, hair<br />

fashion imagery and<br />

the production l<strong>in</strong>e.


SPECCHIASOL<br />

Garden has more than 400 different species<br />

of medic<strong>in</strong>al plants and herbs as well as cotton,<br />

tobacco, aloe vera, natural dyes such as<br />

<strong>in</strong>digo, and sweetener plants like stevia.<br />

THE GOAL: TO BE INTERNATIONAL<br />

Togethair® is a young brand and currently they<br />

can count on 3 product l<strong>in</strong>es: hair colour,<br />

hair treatments and styl<strong>in</strong>g. Their aim is to<br />

have many other products and they are work<strong>in</strong>g<br />

hard towards this goal. “Actually we are <strong>in</strong>terested<br />

<strong>in</strong> dealers and buyers worldwide<br />

who are look<strong>in</strong>g for private label products,”<br />

expla<strong>in</strong>s Paolo Galvani, Export Manager. “We<br />

are now present <strong>in</strong> Europe (France, Portugal,<br />

Switzerland, Croatia, Greece, Macedonia,<br />

Poland, Hungary, Lithuania) and <strong>in</strong> many<br />

other countries (South Korea, Ch<strong>in</strong>a, Taiwan,<br />

S<strong>in</strong>gapore, Malaysia, Hong Kong, Kuwait<br />

Georgia, Ukra<strong>in</strong>e). But we want to grow and<br />

be present at a different level, worldwide.”<br />

STAR<br />

PRODUCTS<br />

New F<strong>in</strong>ish Concept<br />

Sixteen products with a<br />

base of Phytokerat<strong>in</strong><br />

studied for all phases<br />

of styl<strong>in</strong>g. F<strong>in</strong>ish<strong>in</strong>g <strong>in</strong> a<br />

new natural way.<br />

Moreover the company is a proud member<br />

of Cosmetica Italia (the most important Italian<br />

association of the beauty market) and<br />

has received 2 specifi c certifi cations: GMP<br />

certification (Good Manufactur<strong>in</strong>g Procedures)<br />

UNI EN ISO 22716:2007 and Research and<br />

development manufacture and sale of herbal<br />

products dietary supplements and cosmetics<br />

UNI EN ISO 9001:2008.<br />

Nhc Spa Treatments<br />

Thirty-six products<br />

that constitute a<br />

complete l<strong>in</strong>e of<br />

beauty treatments for<br />

hair health and scalp<br />

problems.<br />

Nabè Hair Color<br />

Evenly covers 100%<br />

of grey hair and can<br />

lighten bases up to five<br />

tones. The low ammonia<br />

content reduces sk<strong>in</strong><br />

irritation, burn<strong>in</strong>g,<br />

and keeps redden<strong>in</strong>g<br />

to a m<strong>in</strong>imum.<br />

The formulation is<br />

completely soap free<br />

and does not dehydrate<br />

the hair fibre dur<strong>in</strong>g<br />

process<strong>in</strong>g. Its balanced<br />

formula also features<br />

a pleasant fruity scent.<br />

Available <strong>in</strong> 78 shades.


TECNO ELETTRA<br />

OUR CLAIM:<br />

TRUTH FROM FACTS<br />

OUR HISTORY:<br />

THE TRADITION OF HANDMADE PRODUCTS<br />

Tecno Elettra was founded <strong>in</strong> 1982, as an<br />

Italian manufacturer with the purpose of<br />

comb<strong>in</strong><strong>in</strong>g the tradition of hand-made products<br />

with large scale <strong>in</strong>dustrial production.<br />

This ambitious objective was achieved over<br />

time, with the drive for constant growth and<br />

development found <strong>in</strong> the determ<strong>in</strong>ation<br />

and desire for cont<strong>in</strong>uous improvement, <strong>in</strong><br />

a right mix of tradition, local culture, <strong>in</strong>novation<br />

research and quality.<br />

In the image above,<br />

Gilberto Fava,<br />

Tecno Elettra CEO.<br />

ABOUT US<br />

Company Name:<br />

Tecno Elettra Srl<br />

Company Address:<br />

Via Puglie, 10/12<br />

60030 Monsano (AN)<br />

<strong>Italy</strong><br />

Tel. +39 0731 60 54 35<br />

Email: <strong>in</strong>fo@tecnoelettra.com<br />

/export@tecnoelettra.com<br />

Website:<br />

www.tecnoelettra.com<br />

Founded <strong>in</strong>:<br />

1982<br />

CEO:<br />

Mr. Gilberto Fava<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

Europe, Middle East<br />

and Central America<br />

OUR PRESENT:<br />

HANDMADE QUALITY FOR A GLOBAL MARKET<br />

Over time, new models were created with the<br />

help of an <strong>in</strong>creas<strong>in</strong>g amount of technology<br />

comb<strong>in</strong>ed with the attention to the details<br />

characteristic of Italian workmanship and<br />

<strong>in</strong>vestments <strong>in</strong> Research and Development<br />

as well as Quality Control, together with numerous<br />

<strong>in</strong>ternational certifications. All of<br />

this allowed Tecno Elettra to grow and consolidate<br />

its presence <strong>in</strong> several countries.<br />

Today, Tecno Elettra makes available a wide<br />

range of excellence products that have become<br />

renowned <strong>in</strong> the field of professional<br />

hairdryers, and with its 5 Product L<strong>in</strong>es and<br />

a comprehensive customer satisfaction policy,<br />

the company is able to meet the different<br />

needs of the market.


Tecno Elettra<br />

headquarters <strong>in</strong><br />

Monsano, <strong>Italy</strong>.<br />

OUR APPROACH TO WORK:<br />

THE TRUST WE CREATE<br />

The purpose of Tecno Elettra is to strengthen<br />

and expand its distribution network, focus<strong>in</strong>g<br />

on exclusive distributors/importers.<br />

Over the years, we chose to walk side by<br />

side with our clients and we selected companies<br />

<strong>in</strong>terested <strong>in</strong> long-term relationships<br />

with exclusive agreements. These policies<br />

allowed Tecno Elettra to grow together with<br />

its customers and to make the TE brand a<br />

solid and reliable trademark.<br />

REASONS WHY<br />

More than 35 years of<br />

Italian manufactur<strong>in</strong>g<br />

experience<br />

Exclusively professional<br />

products<br />

Complete production<br />

cha<strong>in</strong> and <strong>in</strong>ternal R&D<br />

International profile<br />

together with <strong>in</strong>novation<br />

and tradition<br />

International quality<br />

certificates<br />

Worldwide presence<br />

Private label services<br />

STAR<br />

PRODUCTS<br />

R.A.M 2.0<br />

Is the Italian Brushless,<br />

the fruit of absolute<br />

<strong>in</strong>novation <strong>in</strong> terms<br />

of be<strong>in</strong>g lightweight and<br />

boast<strong>in</strong>g the perfect<br />

balance of power and<br />

energy consumption.<br />

It features an all-Italian<br />

brushless motor that<br />

weight surpris<strong>in</strong>g little,<br />

together with the <strong>in</strong>ner<br />

air conveyor to reduce<br />

energy consumption<br />

and improve air flow. The<br />

heat<strong>in</strong>g element has six<br />

supports<br />

to enable a uniform<br />

distribution of heat<br />

for near-<strong>in</strong>stantaneous<br />

dry<strong>in</strong>g power.<br />

Boss<br />

A powerhouse<br />

of styl<strong>in</strong>g performance.<br />

Its 2400-2500W<br />

for lightn<strong>in</strong>g-fast<br />

dry<strong>in</strong>g allow unmatched<br />

power and heat.<br />

Advanced features<br />

and premium<br />

components technology<br />

prevent any danger<br />

of overheat<strong>in</strong>g.<br />

All the products<br />

of the 6000 l<strong>in</strong>e are<br />

the most powerful<br />

and best-sell<strong>in</strong>g.


TECNO ELETTRA<br />

Celero<br />

New Product 2020<br />

Tecno Elettra cont<strong>in</strong>ues<br />

with their <strong>in</strong>novations to<br />

benefit the hairdresser,<br />

always with the<br />

utmost respect for<br />

the environment, by<br />

present<strong>in</strong>g at Cosmoprof<br />

2020, a new product<br />

equipped with a<br />

patented accessory<br />

with the capacity to<br />

<strong>in</strong>crease performance<br />

and reduc<strong>in</strong>g energy<br />

consumption.<br />

Therefore, low<br />

consumption and top<br />

performance mean<br />

sav<strong>in</strong>gs for hairdressers.<br />

We are proud to have<br />

created a hair dryer<br />

that is an ally of both<br />

the hairdresser and the<br />

environment.<br />

Celero, which <strong>in</strong> Lat<strong>in</strong><br />

means speed, is a<br />

hairdryer targets the<br />

professional sector<br />

and is equipped with a<br />

patented accessory that<br />

makes it possible to<br />

improve performance.<br />

Its 2200W of power<br />

unleash an energy that<br />

can be channelled to the<br />

centre of the product,<br />

thanks to the patented<br />

application <strong>in</strong> the nozzle.<br />

The air flow is no longer<br />

dispersed like <strong>in</strong> a<br />

traditional nozzle, but<br />

is rather unified and<br />

conveyed toward the<br />

centre, thereby provid<strong>in</strong>g<br />

a more <strong>in</strong>tense blast of<br />

air. This improvement<br />

also made it possible to<br />

lower the wattage of the<br />

product, because the<br />

patented conveyor gives<br />

the impression of hold<strong>in</strong>g<br />

a much more powerful<br />

dryer. All this means<br />

that the hairdresser<br />

spends less time dry<strong>in</strong>g<br />

hair, which adds up to<br />

sav<strong>in</strong>gs <strong>in</strong> terms time<br />

and consumptions:<br />

another reward for both<br />

your wallet and for the<br />

environment.<br />

OUR FOCUS:<br />

CUSTOMIZATION<br />

All Tecno Elettra products can be customized<br />

accord<strong>in</strong>g to the customer’s needs; it is<br />

therefore possible to design and create a<br />

specially made product focus<strong>in</strong>g the attention<br />

on a personalized market<strong>in</strong>g, with the aim<br />

to target the market segment identifi ed by<br />

the Customer. Customization can refer just<br />

to graphics and aesthetics by add<strong>in</strong>g the<br />

customer’s logo on the product, but it can<br />

also <strong>in</strong>volve <strong>in</strong>ner components, <strong>in</strong> order<br />

to satisfy the end user requests. Dur<strong>in</strong>g<br />

the customization process, it is of utmost<br />

importance to remember that the specifi c<br />

needs of the Customers are the basis on<br />

which a new product is shaped out of an<br />

already exist<strong>in</strong>g one from Tecno Elettra’s<br />

range. This generates a constant <strong>in</strong>teraction<br />

among Tecno Elettra, Customer, market<br />

demands and development of a new brand.


TEK<br />

WE BE YOU WANT USE A<br />

PLASTIC BRUSH ANYMORE<br />

OUR HISTORY AND MISSION<br />

Tek was born <strong>in</strong> the seventies, the bra<strong>in</strong>child<br />

of our founder Giulio Valsecchi. In those years<br />

Giulio was a professional hairdresser and a<br />

teacher (he jo<strong>in</strong>ed several competitions <strong>in</strong>clud<strong>in</strong>g<br />

the world haircutt<strong>in</strong>g championship) and he<br />

visited several counties <strong>in</strong> the world while on<br />

the job. Dur<strong>in</strong>g a journey to Paris he jo<strong>in</strong>ed a<br />

beauty expo. This is where the idea for a wooden<br />

comb came to him: the material - thanks to its<br />

<strong>in</strong>herent natural characteristics - was heavily<br />

<strong>in</strong>dicated for comb<strong>in</strong>g hair and comfortable for<br />

the scalp. The concept of the wooden comb had<br />

been <strong>in</strong> existence s<strong>in</strong>ce the times of Ancient<br />

Thomas Valsecchi,<br />

CEO of Tek, a<br />

company that<br />

cont<strong>in</strong>ues<br />

to grow steadily<br />

and rapidly.<br />

ABOUT US<br />

Company Name:<br />

TEK s.r.l.<br />

Company Address:<br />

Via del Tecchione, 32<br />

20098 San Giuliano<br />

Milanese (MI) - <strong>Italy</strong><br />

Website:<br />

www.tekitaly.it<br />

www.tekitalyus.com<br />

Founded <strong>in</strong>:<br />

1977<br />

CEO:<br />

Mr. Thomas Valsecchi<br />

Market<strong>in</strong>g Manager:<br />

Mr. Matteo Todisco<br />

Export Manager:<br />

Mr. Alberto Longh<strong>in</strong>i<br />

Ma<strong>in</strong> Brands:<br />

Tek - Ceramik<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

USA, Taiwan, France,<br />

Sweden, C<strong>in</strong>a<br />

Egypt, so Giulio's great and <strong>in</strong>novative <strong>in</strong>tuition<br />

was to realize brushes with the same material.<br />

He came up with it because of his determ<strong>in</strong>ation<br />

to use accessories that would be worthy of the<br />

high qualitative standard of his hairstyles and<br />

because of his belief that only those who used<br />

these tools could br<strong>in</strong>g effective improvements.<br />

He and his brother-<strong>in</strong>-law, who was a carpenter,<br />

created the first wooden brush model. After<br />

receiv<strong>in</strong>g very positive feedback, they decided<br />

to found Tek <strong>in</strong> order to produce and distribute<br />

them to every professional hairdresser. In the<br />

year 2000, the company, ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g faith <strong>in</strong> its<br />

philosophy, <strong>in</strong>troduced the <strong>in</strong>novative Ceramik<br />

technology to supply a specialized service to<br />

professionals <strong>in</strong> the sector: the first brush that<br />

takes advantage of aerospace technology to<br />

guarantee the professional hairstylist a perfect<br />

brush. The attention to design and details such<br />

as the accurate realization of wooden p<strong>in</strong>s, make<br />

Tek a well-known <strong>in</strong>ternational company, symbol<br />

of Made <strong>in</strong> <strong>Italy</strong> worldwide. Tek is constantly<br />

grow<strong>in</strong>g and is dedicated to market expansion:<br />

whether B2B and direct sale to consumer<br />

(B2C). Tek can be found at lead<strong>in</strong>g trade fairs<br />

like Cosmoprof Bologna and Cosmoprof Hong<br />

Kong and will cont<strong>in</strong>ue to grow on USA and Asian<br />

markets.<br />

WOOD SOURCED IN EUROPE<br />

The wood used to make Tek brushes comes only<br />

from Italian supplier. Its geographic orig<strong>in</strong> varies<br />

accord<strong>in</strong>g to the type of wood. For example, olive<br />

wood comes from southern <strong>Italy</strong>, while ash wood<br />

comes from France. The FSC certification is


REASONS WHY<br />

not commonly found <strong>in</strong> <strong>Italy</strong>, but was obta<strong>in</strong>ed<br />

to confirm the company's commitment to the<br />

environment and the protection of wood <strong>in</strong><br />

the world. This certification also guarantees<br />

customers high quality and reliability. The ash<br />

wood was chosen for several reasons: it’s strong,<br />

light, has a pretty natural color and beautiful<br />

gra<strong>in</strong>. As a result, it guarantees elevated quality<br />

for the “entry level” l<strong>in</strong>es, which has always<br />

been a fundamental requirement for every Tek<br />

product. The design and realization of the p<strong>in</strong><br />

are the result of several years of research and<br />

development. Noth<strong>in</strong>g is random: the shape<br />

of the p<strong>in</strong>s is designed to be comfortable<br />

on the scalp and to absorb excess sebum<br />

and hair impurities; different lengths were<br />

studied for straight or wavy hair, th<strong>in</strong> or thick,<br />

<strong>in</strong> order to penetrate any depth or density of<br />

hair. Hornbeam was specifi cally chosen<br />

for its properties - both fl exible and tough -<br />

and for its lack of knots that make it possible<br />

to mould small, th<strong>in</strong> pieces that are also very<br />

sturdy.<br />

RUBBER SOURCE<br />

The natural rubber comes from a plant also<br />

known as caoutchouc: it is gathered from<br />

the bark of its tree without compromis<strong>in</strong>g its<br />

well-be<strong>in</strong>g. This material is ideal because,<br />

unlike synthetic rubbers, it is antistatic (unlike<br />

the plastic), is not oil-based, and is soft - a<br />

fundamental feature for an excellent massage<br />

of the scalp that makes the material perfect for<br />

our pneumatic brushes. When used with the<br />

right strength and speed, blood circulation<br />

For Tek, "Made <strong>in</strong> <strong>Italy</strong>"<br />

means beauty, quality<br />

and attention to details<br />

100% Natural: all products<br />

are made with natural<br />

components: the handle<br />

and the p<strong>in</strong>s of the brushes<br />

are made of wood treated<br />

only with l<strong>in</strong>seed oil<br />

and botanical carnauba wax,<br />

the pure natural rubber<br />

and the certified cardboard<br />

packag<strong>in</strong>g is completely free<br />

of plastics<br />

Craftmanship: every accessory<br />

is handmade by a qualified<br />

Italian staff member <strong>in</strong> order<br />

to guarantee a highly-ethical<br />

production system, avoid<strong>in</strong>g<br />

the use of child labor<br />

Respect for the environment:<br />

Tek has always paid<br />

attention and been respectful<br />

towards our ecosystem.<br />

The prestigious FSC®, BCorp<br />

and VeganOK certifications<br />

are among the objectives<br />

achieved by TEK


TEK<br />

is <strong>in</strong>creased around the massaged areas<br />

to help strengthen the hair follicle and the<br />

head muscle.<br />

SUSTENAIBLE DIRECTION<br />

Tek has always been committed to respect<strong>in</strong>g<br />

the environment: its products are FSC®certified<br />

- all wood used <strong>in</strong> the development of products<br />

comes from susta<strong>in</strong>able forests – and, <strong>in</strong> March<br />

2017, it became a Certified B Corp®, community<br />

of companies and people that aims to have a<br />

positive impact on society and environment.<br />

Today, it chooses to renew also its packag<strong>in</strong>g that<br />

is made of natural, recycled and FSC®certified<br />

paper, completely remov<strong>in</strong>g the plastic. In addition<br />

to this, TEK acquired the VeganOK certification,<br />

the first and only standard for Ethical Vegan<br />

products created <strong>in</strong> <strong>Italy</strong>, that guarantees the<br />

absence of animal-derived elements <strong>in</strong> brushes<br />

and combs of the consumer l<strong>in</strong>e.<br />

STAR<br />

PRODUCTS<br />

1520-03<br />

Big oval brush with<br />

regular p<strong>in</strong>s, 8.66"<br />

long, 2.36" wide<br />

(22 x 6 cm).<br />

Made <strong>in</strong> FSC 100%<br />

certified ash wood;<br />

handle treated with<br />

l<strong>in</strong>seed oil and botanical<br />

carnauba wax; regular<br />

p<strong>in</strong>s <strong>in</strong> FSC 100%<br />

certified hornbeam<br />

wood, 0.71" long; black<br />

pure rubber cushion.<br />

This brush is ideal for<br />

all hair types. Antistatic.<br />

Handmade <strong>in</strong> <strong>Italy</strong>.<br />

2040-03<br />

Comb with handle<br />

and wide teeth, 7.87"<br />

long, 1.77" wide<br />

(20 x 4.5 cm). Made<br />

<strong>in</strong> FSC 100% certified<br />

ash wood, f<strong>in</strong>ished and<br />

smoothed by hand,<br />

treated with l<strong>in</strong>seed<br />

oil and botanical<br />

and all hair beauty<br />

treatments. Antistatic.<br />

Handmade <strong>in</strong> <strong>Italy</strong>.<br />

3153-03<br />

Tw<strong>in</strong> Set<br />

composed of:<br />

small ash wood oval<br />

brush, small ash<br />

wood comb with wide<br />

teeth and natural ecru<br />

cotton bag. Antistatic<br />

- Handmade <strong>in</strong> <strong>Italy</strong>.<br />

Available <strong>in</strong> 9 different<br />

colors.<br />

4978-38<br />

Professional brush<br />

<strong>in</strong> authentic certified<br />

ceramic and<br />

antibacterial grey<br />

bristles, diameter 1,42"<br />

(36 mm). It is ideal<br />

to dry your hair quickly<br />

without electrify them,<br />

to fix the cosmetic<br />

color and to make<br />

the hair sh<strong>in</strong>y.<br />

1021-03<br />

Paddle brush with<br />

long p<strong>in</strong>s, 8.66" long,<br />

2.56" wide<br />

(22 x 6.5 cm).<br />

Made <strong>in</strong> natural ash<br />

wood FSC 100%<br />

certified, handle<br />

treated with l<strong>in</strong>seed<br />

oil and botanical<br />

carnauba wax; long p<strong>in</strong>s<br />

made <strong>in</strong> FSC 100%<br />

certified hornbeam<br />

wood, 0.94" long;<br />

black pure rubber<br />

cushion. This brush<br />

is ideal for long and<br />

thick hair. Antistatic.<br />

Handmade <strong>in</strong> <strong>Italy</strong>.<br />

carnauba wax.<br />

The comb is made<br />

of two sections of wood<br />

with opposite gra<strong>in</strong>s,<br />

mak<strong>in</strong>g it possible<br />

to use the comb with<br />

wet hair without damag<strong>in</strong>g<br />

the comb's structure.<br />

It is ideal for all hair types.<br />

Perfect for the application<br />

of hair masks, balms


VEZZOSI<br />

OUR PASSION<br />

IS MADE IN ITALY<br />

For more than 40 years, we have been design<strong>in</strong>g<br />

and construct<strong>in</strong>g salons for hairdressers<br />

and for over 40 years clients have been<br />

consult<strong>in</strong>g Vezzosi, trust<strong>in</strong>g <strong>in</strong> this company's<br />

quality, service, <strong>in</strong>novation, and creativity.<br />

The cont<strong>in</strong>uous search for new l<strong>in</strong>es, new<br />

materials, and new trends gives rise to the<br />

creation of forms that are always on trends<br />

and items that are more than just tools of the<br />

trade, but evolve to become true objects of<br />

design.<br />

From alum<strong>in</strong>ium to steel, via glass and wood<br />

or Plexiglass®, noth<strong>in</strong>g is left to chance, but<br />

is rather the fruit of <strong>in</strong>-depth analyses not only<br />

<strong>in</strong> the world of hairdress<strong>in</strong>g, but <strong>in</strong> numerous<br />

market sectors and <strong>in</strong> any sett<strong>in</strong>g or situation<br />

that may be a source of <strong>in</strong>spiration for a new<br />

creation.<br />

In the Vezzosi scale of values, product quality<br />

and client satisfaction are at the same level<br />

as creativity – all of which can be considered<br />

requisites for the success of any bus<strong>in</strong>ess.<br />

Each product that exits the factory bears a<br />

hallmark that certifies that it orig<strong>in</strong>ated and<br />

was produced <strong>in</strong> <strong>Italy</strong>. In a historic moment<br />

when an exasperat<strong>in</strong>g search for low prices<br />

is flood<strong>in</strong>g the market with poor quality products,<br />

Vezzosi’s mission is to ma<strong>in</strong>ta<strong>in</strong> superior<br />

standards.<br />

These standards are ma<strong>in</strong>ta<strong>in</strong>ed <strong>in</strong> services<br />

ABOUT US<br />

Company Name:<br />

Vezzosi srl<br />

Company Address:<br />

Via Martiri della Romania 9<br />

42020 Alb<strong>in</strong>ea (RE) - <strong>Italy</strong><br />

E-mail: Info@vezzosiarredamenti.com<br />

Website:<br />

www.vezzosiarredamenti.com<br />

Export Manager:<br />

Mr. Daniele Braglia<br />

Ma<strong>in</strong> Brands:<br />

Vezzosi<br />

Number of employees:<br />

20<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europe-Russia- Arab Emirates -<br />

United States - <strong>Italy</strong><br />

offered to clients as well: a design office that<br />

is always available for 3D render<strong>in</strong>gs that,<br />

thanks to the use of cutt<strong>in</strong>g-edge technological<br />

<strong>in</strong>novations <strong>in</strong> the IT field, make it possible<br />

to create draw<strong>in</strong>gs similar to photographs;<br />

a team of experts capable of visit<strong>in</strong>g salons<br />

to take measurements on site and mak<strong>in</strong>g<br />

<strong>in</strong>itial suggestions for furnish<strong>in</strong>g; a team of<br />

specialised <strong>in</strong>stallers to set up the salon; a<br />

commercial office organised to ma<strong>in</strong>ta<strong>in</strong> contacts<br />

worldwide; a distribution network capable<br />

of effectively cover<strong>in</strong>g the territory. All <strong>in</strong>


Italian design and<br />

an elegant flair for<br />

contemporary yet classic<br />

looks and materials like<br />

wood, iron, and marble for<br />

a functional nad beautiful<br />

salon space.<br />

REASONS WHY<br />

all, professionals who entrusts Vezzosi with<br />

their salon design is accompanied from the<br />

beg<strong>in</strong>n<strong>in</strong>g to the end, from the decision to renovate<br />

to the <strong>in</strong>auguration of the new space.<br />

INTERNATIONAL STRATEGY<br />

Vezzosi can be found on markets worldwide,<br />

from <strong>Italy</strong> and throughout Europe, Russia and<br />

the Arab Emirates, and the United States. They<br />

can also be found at lead<strong>in</strong>g trade fairs, like Cosmoprof<br />

Bologna, MCB <strong>in</strong> Paris, and the Lyons<br />

fair. As of today markets for potential further expansion<br />

– to be consolidated together with top<br />

distributors – <strong>in</strong>clude: England, Portugal, Spa<strong>in</strong>,<br />

Germany, Russia, and the Arab Emirates.<br />

Cont<strong>in</strong>uous search for new l<strong>in</strong>es<br />

and materials<br />

Italian design and production<br />

In-house technical offices<br />

with architects specialised<br />

<strong>in</strong> salon design<br />

Customised projects<br />

Sales office that ma<strong>in</strong>ta<strong>in</strong>s<br />

contacts worldwide<br />

Distribution network that<br />

effectively covers the territory<br />

2020 PRODUCT LAUNCHES<br />

The two top l<strong>in</strong>es for 2020:<br />

ALLURE: an elegant l<strong>in</strong>e that marks the comeback<br />

of the marble effect: a chic, precious,<br />

and timeless material used both at the wash<strong>in</strong>g<br />

stations and <strong>in</strong> the armchairs, comb<strong>in</strong>ed with<br />

the upholstery that, <strong>in</strong> most work stations and


VEZZOSI<br />

1<br />

For more than 30 years<br />

clients have been rely<strong>in</strong>g<br />

on Vezzosi, certa<strong>in</strong><br />

to f<strong>in</strong>d the quality,<br />

service, <strong>in</strong>novation, and<br />

creativity they desire.<br />

furniture, is comb<strong>in</strong>ed with wood and lam<strong>in</strong>ates.<br />

Vezzosi has succeeded <strong>in</strong> breath<strong>in</strong>g new life <strong>in</strong>to<br />

the marble effect, seek<strong>in</strong>g to use it creatively,<br />

but never compromis<strong>in</strong>g its classic elegance. In<br />

this way it has become the new protagonist <strong>in</strong><br />

2020 furnish<strong>in</strong>g and design trends.<br />

The dom<strong>in</strong>ant shape of this l<strong>in</strong>e is the arc, which<br />

can be found <strong>in</strong> every object of the l<strong>in</strong>e.<br />

IRON: to offset the Allure l<strong>in</strong>e, Vezzosi will launch<br />

a new l<strong>in</strong>e expected to mark the rebirth of <strong>in</strong>dustrial<br />

style. The Iron l<strong>in</strong>e features clean l<strong>in</strong>ear<br />

forms, with the warmth and vary<strong>in</strong>g shades of<br />

wood gra<strong>in</strong> contrast<strong>in</strong>g with iron, which is <strong>in</strong>stead<br />

cold and m<strong>in</strong>imalist, to create a perfect comb<strong>in</strong>ation<br />

between modern and v<strong>in</strong>tage style.<br />

4<br />

5<br />

2<br />

STAR<br />

PRODUCTS<br />

1. ALLURE armchair, , created with the l<strong>in</strong>e’’s<br />

signature arc, ergonomic, padded with vertical<br />

seams, embellished with a faux marble <strong>in</strong>sert that<br />

evokes the charm of classic and elegant taste.<br />

2. ALLURE shampoo station, recall<strong>in</strong>g the arc<br />

shape of its match<strong>in</strong>g armchair. Padded, with<br />

vertical seams, embellished with a faux marble<br />

<strong>in</strong>sert. An ergonomic shampoo station that<br />

embraces the client, available <strong>in</strong> three versions:<br />

basic, relax with electrically adjustable leg support,<br />

and the version with lymphatic dra<strong>in</strong>age massage<br />

with cont<strong>in</strong>uous variation <strong>in</strong> air flow.<br />

3. ALLURE work station created <strong>in</strong> lam<strong>in</strong>ate<br />

with faux-marble <strong>in</strong>serts. Soft l<strong>in</strong>es that recall<br />

an arc and perfectly complement the shampoo<br />

station and armchair. This work station is<br />

embellished by a roundish trunk that has the dual<br />

function of foot rest and storage compartment.<br />

4. IRON l<strong>in</strong>e armchair <strong>in</strong> iron and metal mesh<br />

with both seat and back padded. Square-shaped<br />

armchair with clean and l<strong>in</strong>ear design that fits<br />

perfectly <strong>in</strong>to an <strong>in</strong>dustrial style decor. The base<br />

of the armchair is unusual, with a four-footed<br />

<strong>in</strong>novative form, always <strong>in</strong> iron.<br />

5. IRON l<strong>in</strong>e shampoo station <strong>in</strong> iron and metal<br />

mesh with both seat and back padded. Squared<br />

and clean l<strong>in</strong>e, <strong>in</strong>dustrial style. Square bas<strong>in</strong>.<br />

A shampoo station available <strong>in</strong> three versions:<br />

basic, relax with electrically adjustable leg support,<br />

and the version with lymphatic dra<strong>in</strong>age massage<br />

with cont<strong>in</strong>uous variation <strong>in</strong> air flow.<br />

3


adv by<br />

ALLURE<br />

Vezzosi’s New Collection<br />

www.vezzosiarredamenti.com


<strong>EsteticaExport</strong> br<strong>in</strong>gs you to the<br />

Intl’ hair&beauty <strong>in</strong>dustry fairs<br />

Cosmoprof North America<br />

Las Vegas, USA<br />

IBS New York<br />

New York, USA<br />

ISSE Long Beach<br />

Long Beach, USA<br />

Ch<strong>in</strong>a Beauty Expo<br />

Shanghai, Ch<strong>in</strong>a<br />

Premiere Orlando<br />

Orlando, USA<br />

Cosmoprof Asia<br />

Hong Kong<br />

Expo Beauty Show<br />

Mexico City, Mexico<br />

BeautyAsia S<strong>in</strong>gapore<br />

S<strong>in</strong>gapore<br />

Beauty Fair<br />

São Paulo, Brasil<br />

Cosmoprof India<br />

Mumbai, India


Look<br />

Poznań, Poland<br />

Salon International<br />

London, UK<br />

Touch of Paris<br />

Belgrade, Serbia<br />

InterCharm<br />

Moscow, Russia<br />

Top Hair International<br />

Düsseldorf, Germany<br />

MCB<br />

Paris, France<br />

Cosmo Beauty<br />

Barcelona, Spa<strong>in</strong><br />

Salon Look<br />

Madrid, Spa<strong>in</strong><br />

Hairist<br />

Istanbul, Turkey<br />

Hair Fashion<br />

Zürich, Switzerland<br />

Belleza y Salud<br />

Bogotà, Colombia<br />

World of Beauty<br />

Prague, Czech Republic<br />

Iran Beauty & Clean<br />

Tehran, Iran<br />

Cosmoprof Worldwide Bologna<br />

Bologna, <strong>Italy</strong><br />

BeautyWorld Middle East<br />

Dubai, UAE


2020<br />

CALENDAR<br />

INTERNATIONAL<br />

EXHIBITIONS<br />

IT’S FAIR TIME!<br />

JUNE<br />

1<br />

HAIR AWARDS BY<br />

ESTETICA HELLAS<br />

Athens (GREECE)<br />

www hairawards gr<br />

1-3<br />

PREMIERE ORLANDO<br />

Orlando (USA)<br />

www premiereorlandoshow biz<br />

6-8<br />

HAIR EXPO<br />

Melbourne (AUSTRALIA)<br />

www hairexpoaustralia com<br />

7-8<br />

EXPO BELLEZA<br />

San Jose (COSTA RICA)<br />

www expobelleza-cr com<br />

9-11<br />

PHILBEAUTY<br />

Manila (PHILIPPINES)<br />

www philbeautyshow com<br />

10-11<br />

FIBEL THE BEAUTY SALON<br />

Rio De Janeiro (BRAZIL)<br />

www thebeautysalon com.br<br />

11-15<br />

COSMOPROF<br />

WORLDWIDE BOLOGNA<br />

Bologna (ITALY)<br />

www cosmoprof com<br />

16-18<br />

BANGKOK BEAUTY SHOW<br />

Bangkok (THAILAND)<br />

www bangkokbeautyshow com<br />

17-19<br />

ASIA HAIRDRESSER<br />

FESTIVAL<br />

Shanghai (CHINA)<br />

www aha<strong>06</strong> com<br />

28-30<br />

COSMOPROF<br />

NORTH AMERICA<br />

Las Vegas (USA)<br />

www cosmoprofnorthamerica com<br />

AUGUST<br />

2-8<br />

BEAUTY ASIA SINGAPORE<br />

S<strong>in</strong>gapore<br />

www beautyasia com.sg<br />

30/8 - 1/9<br />

CHINA INTERNATIONAL<br />

HAIR FAIR<br />

Guangzhou (CHINA)<br />

www <strong>in</strong>ternationalhairfair com<br />

SEPTEMBER<br />

2-4<br />

COSMOPROF INDIA<br />

Mumbai (INDIA)<br />

www cosmoprof<strong>in</strong>dia com/en<br />

4-6<br />

CHINA INTERNATIONAL<br />

BEAUTY EXPO<br />

Guangzhou (CHINA)<br />

www ch<strong>in</strong>a<strong>in</strong>ternationalbeauty com<br />

4-6<br />

MCB BY BEAUTE SELECTION<br />

Paris (FRANCE)<br />

www mcbbybeauteselection com<br />

5-8<br />

BEAUTY FAIR<br />

São Paulo (BRAZIL)<br />

www beautyfair com.br<br />

17-19<br />

COSMOPROF CBE ASEAN<br />

BANGKOK<br />

Bangkok (THAILAND)<br />

www cosmoprof com/en/<br />

corporate/cosmoprof-network/<br />

cosmoprof-made-exhibitions/<br />

cosmoprof-cbe-asean-bangkok/<br />

18-20<br />

TOP HAIR & BEAUTY<br />

DÜSSELDORF<br />

Düsseldorf (GERMANY)<br />

www messe-düsseldorf de<br />

18-20<br />

BEAUTY DAYS POLAND<br />

Warsaw (POLAND)<br />

www beautydays pl/en/<br />

23-25<br />

INTERCHARM KOREA<br />

Seoul (SOUTH KOREA)<br />

www 10times com/<br />

<strong>in</strong>ternational-beauty-korea<br />

Given recent global events, we recommend check<strong>in</strong>g the websites of fair organisers to confirm that the dates<br />

have not been changed or that the fair has not been cancelled.


26-27<br />

COSMETICA FRANKFURT<br />

Frankfurt (GERMANY)<br />

www.cosmetica.eu/<br />

cosmetica-frankfurt/<br />

28-30<br />

PROFESSIONAL<br />

BEAUTY MUMBAI<br />

Mumbai (INDIA)<br />

www.eventseye.com/fairs/<br />

f-professional-beautymumbai-16993-1.html<br />

28-30<br />

SHANGHAI INTERNATIONAL<br />

BEAUTY HAIRDRESSING<br />

AND COSMETICS EXPO<br />

Shanghai (CHINA)<br />

www.10times.com/hairdress<strong>in</strong>gcosmetics-expo<br />

29/9-1/10<br />

BEAUTY WORLD<br />

SAUDI ARABIA<br />

Jeddah (SAUDI ARABIA)<br />

www.beautyworldksa.com/frankfurt/<br />

5/for-visitors/welcome.aspx<br />

OCTOBER<br />

1-4<br />

COSMETICA BEAUTY HAIR<br />

Bucarest (ROMANIA)<br />

www.expocosmetics.ro<br />

1-4<br />

COSMOBEAUTE MALAYSIA<br />

Kuala Lumpur (MALAYSIA)<br />

www.cosmobeauteasia.com/<br />

malaysia/<br />

8-10<br />

BEAUTY ISTANBUL<br />

Istanbul (TURKEY)<br />

www.beauty-istanbul.com<br />

9-11<br />

ARENA OF BEAUTY<br />

Sofia (BULGARIA)<br />

www.arenaofbeauty.bg/en<br />

10-12<br />

EGY BEAUTY SHOW<br />

Cairo (EGYPT)<br />

www.egybeautyexpo.com<br />

10-12<br />

SALON INTERNATONAL<br />

London (UK)<br />

www.salonshow.co.uk/site/Home<br />

14-15<br />

COSMETIC 360<br />

Parigi (FRANCE)<br />

www.cosmetic-360.com<br />

15-17<br />

K-BEAUTY EXPO<br />

Goyan (KOREA)<br />

www.k-beautyexpo.co.kr/en/default.asp<br />

16-18<br />

CHINA INTERNATIONAL<br />

BEAUTY EXPO<br />

Shenzen (CHINA)<br />

www.ch<strong>in</strong>a<strong>in</strong>ternationalbeauty.com<br />

16-18<br />

SALON LOOK INTERNATIONAL<br />

Madrid (SPAIN)<br />

www.ifema.es/salonlook<br />

18-19<br />

HJ LIVE NORTH<br />

Manchester (UK)<br />

www.hjlive.co.uk/e/north/site/home<br />

19-21<br />

BEAUTYWORLD JAPAN WEST<br />

Osaka (JAPAN)<br />

www.beautyworld-japan-fukuoka.jp.<br />

messefrankfurt.com/osaka/en.html<br />

24-25<br />

BEAUTY FORUM<br />

München (GERMANY)<br />

www.beauty-fairs.de/muenchen/<br />

24-25<br />

ONHAIR FORUM<br />

Warsaw (POLAND)<br />

www.onhair.com.pl/home/<br />

25-27<br />

EXPO BEAUTY SHOW<br />

Mexico City (MEXICO)<br />

www.expobeautyshow.com/es-mx.html<br />

28-31<br />

INTERCHARM RUSSIA<br />

Moscow (RUSSIA)<br />

www.<strong>in</strong>tercharm.ru<br />

NOVEMBER<br />

8-10<br />

SALON LOOK CHILE<br />

Santiago de Chile (CHILE)<br />

www.looksantiago.cl<br />

9-11<br />

COSME OSAKA<br />

Osaka (JAPAN)<br />

www.cosmetokyo.jp/en-gb.html<br />

9-11<br />

SUL BELEZA<br />

Novo Hamburgo (BRAZIL)<br />

www.sulbeleza.com.br<br />

11-13<br />

COSMOPROF ASIA<br />

Hong Kong (CHINA)<br />

www.cosmoprof-asia.com/en-us/<br />

14-15<br />

COSMETICA - BERLIN<br />

Berl<strong>in</strong> (GERMANY)<br />

www.cosmetica.eu/cosmetica-berl<strong>in</strong>/<br />

21-22<br />

HAIR FAIR<br />

Katowice (POLAND)<br />

www.festiwalfryzjerski.pl<br />

Dates not to be<br />

missed <strong>in</strong> 2020.<br />

Marked <strong>in</strong> the diary<br />

from now!


DISCOVER<br />

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