Best in Italy [EsteticaExport] (Last Update 06/2021)

BEST IN ITALY
BEST IN ITALY
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THE EXCELLENCE
OF HAIR PRODUCTS
Five billion euros is the value of "Made in Italy” cosmetic product exports. The constant evolution of exports continues
to have a positive impact on the balance of the Italian economy. In the 2019 trade balance, the cosmetics segment
was in third place, just behind wine and fashion, and above other excellences Made in Italy, like eyewear, pasta, and
yachts. The safety guaranteed by the formulation and constant product innovation contribute to the maintenance of
quotas on individual markets and push the increase into new areas of excellence, confirming the quality of Italian
supply in the cosmetics sector. France, Germany,
COMPARISON OF SECTORS BY ORIENTATION TOWARD
INTERNATIONALISATION:
Sector Balance Var.% balanc '19-18
Wine 6,100 +13.9%
Fashion and garments 5,600 +4.3%
Cosmetics 2,900 +5.5%
Eyewear 2,700 +4.6%
Pasta 2,500 +7.1%
Boats and yachts 2,100 +34.5%
Motorcycles 500 +25.1%
Helicopters 400 -75.2%
Centro Studi results based on ISTAT data. Values in millions of euro and variations in 2019 over 2018
ITALIAN COSMETIC INDUSTRY EXPORTATION IN 2018 (JANUARY-OCTOBER)
2,7
2,8
3,2
3,6
5,1
6,1
7,4
10,4
11,7
12,5
Share in % of total
2019 exports
Belgium
UAE
Poland
Netherlands
Hong Kong
Spain
United Kingdom
United States
Germany
France
Export values compared
- top 10 -
111
115
131
145
+4.3%
-6.4%
-8.0%
+0.3%
Centro Studi results based on ISTAT data. Values in millions of euro and variations in 2019 over 2018
207
248
+3.3%
304
-2.3%
+7.8%
425
478
+4.4%
512
+3.6%
-3.7%
and the Unites States have a two-digit effect on
the bottom line of cosmetics export, while the
United Kingdom, Poland, and the United Arab
Emirates are destinations that have recorded the
highest growth over the past year.
The entire world envies cosmetics “Made in
Italy”, especially when speaking of colour. It is
not by chance that the jewel in the crown of
Italian exportation is represented by make-up
and hair colour.
Estetica Best in Italy is a celebrationg to
promote precisely these Italian companies that
represent excellence in professional hair
products.
Cinque miliardi di euro è il valore dell’export dei prodotti
cosmetici ‘made in Italy’. La costante evoluzione
dell’export continua ad impattare positivamente sulla
bilancia dei pagamenti italiana. Nel saldo commerciale
del 2019, il comparto della cosmetica è terzo dopo
il vino e la moda e precede altre eccellenze del made
n Italy quali gli occhiali, la pasta, la nautica.
Sicurezza delle formulazioni e costante innovazione di
prodotto contribuiscono alla tenuta di quote sui singoli
mercati e spingono l’incremento su nuove aree di
eccellenza, a conferma della qualità dell’offerta
italiana nel settore cosmetico. Francia, Germania
e Stati Uniti hanno un peso ‘a doppia cifra’ sul totale
dell’export cosmetico. Mentre Regno Unito, Polonia e
Emirati Arabi sono le destinazioni che hanno registrato
la maggior crescita nell’ultimo anno.
In tutto il mondo si guarda ai cosmetici ‘made in Italy’
soprattutto quando si parla di colore. Non a caso la
punta di diamante nell’esportazione è rappresentata
dal make-up e dalle tinture per capelli.
Estetica Best in Italy vuole celebrare e promuovere
proprio le aziende italiane che rappresentano
l’eccellenza nei prodotti professionali per capelli.
i
PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia
EXPORT BUSINESS DEVELOPMENT MANAGER:
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it
EDITORIAL STAFF: Lucia Preziosi, Glorianna Vaschetto
LAYOUT: Manuela Artosi, Davide Cardente, Marina Gallea
ENGLISH EDITING AND TRANSLATIONS: Marie Scarano
Advertising Head Office: Corso Cairoli, 16 - 10123 Torino (Italy)
Tel.: +39 011 83921113 - Fax: +39 011 8171188 - adv@estetica.it
Edizioni Esav s.r.l.: Via Cavour, 50, 10123 Torino (Italy)
Tel.: +39 011 83921111 - Fax: +39 011 8125661 - info@estetica.it
ONLINE
info@estetica.it - pec@pec.estetica.it - www.esteticaexport.com
PRINTED IN ITALY. Registration n. 435 of
7.4.49, Turin Law Court. All rights reserved.
Reproduction in whole or in part of texts or
photography is prohibited. Manuscripts,
photographs and art are selected at the
discretion of the publi sher free of charge
(advertising exclu ded). Whether published
or not, no material will be returned and
remains the property of the publishing house,
which may make use of it as seen fit. This may
include the withdrawal of publication rights
to other publishing houses. Estetica requires
exclusive publication rights in the hairdressing
sector for all photography submitted which
must not therefore be offered for publication
to other magazines in the hairdressing trade
or industry.
Updated version March 2020
Ristampa aggiornata March 2020

ALTEREGO
ITALY
BEAUTY AND
KINDNESS
OUR HISTORY
With 32 years under the leadership of Arturo
Pegorin, 1988 sees sons Gianni and Federico
bring to life, Alter Ego Italy, what is today
recognized as the Crow Jewel of the AGF88
Group. Distributed in more than 60 countries all
over the world, in these past three decades, the
brand has earned a reputation for innovation
and product excellence. A passion for quality
and attention to detail, “down to the last drop”,
along with values continually passed through the
generations for work, classic beauty and family!
ABOUT US
Company Name:
Pettenon Cosmetics
S.p.A.
Company Address:
via del Palù 7/d 35018
San Martino di Lupari (PD)
Website:
www.alteregoitaly.com
Founded in:
1946
Main Brands:
“Made with Kindness”
Care Range, Urban Proof,
Technofruit Color,
My Color, Blondego
Main Export Destinations:
North and South America,
All European Countries,
North Africa, Middle East,
Australia
Our mission is to inspire creativity through
exceptional ongoing education, innovative tools
and products of the highest performance to
advance the development and success of salon
professional’s worldwide.
THE BRAND ESSENCE
One of the Latin translations for the words
‘Alter Ego’ is ‘your trusted friend’ and Alter
Ego Italy has been the trusted friend of salon
professionals for 30 years worldwide. Another
translation is ‘the other you’ or “your best soul
mate” and this duality is represented by the
brand payoff that is “Beauty and Kindness”:
on one hand the brand talks about Beauty as
its core business, on the other hand about
Kindness as respect for what is precious for us.
Alter Ego Italy has a clear commitment in being
a sustainable brand in everything it does and,
indeed, joined the AGF88 Group in its “Water
Save Campaign” knowing the importance of
water saving, looking for a better future.
AEI EDUCATIONAL PROGRAM: it offers a
complete range of workshops designed to
build a core foundation of knowledge and
technical skills. The in-salon program brings,
directly to you, custom-made classes adapted
to the needs of each team. The Alter Ego Italy
education team is built on established industry
leaders in coloring, cutting and styling. Leonardo
Rizzo, the eldest son of Tony Rizzo, one of the
UK’s best-loved hairdressing personalities, has
spent a lifetime within the hairdressing industry.
Now he is Alter Ego Italy International Creative
Director and he is the mind behind all the latest
Cut&Color collections.
Thanks to our SALON EXPANSION program,
Alter Ego Italy offers each salon the opportunity
to choose the marketing program best suited to
their specific needs.

REASONS WHY
Family owned company since 1988
Made in Italy
Innovation in products
Beauty and Kindness
as brand philosophy
Salon exclusive
Complete portfolio of
professional products
Perfect balance between
science and nature
Ongoing inspiration and Education
International distribution
Customized marketing solutions
STAR
PRODUCTS
Around the concept of
beauty, Alter Ego Italy has
developed a complete
portfolio of professional
products dedicated to hair
color, shape, care and
styling.
TECHNICAL PRODUCTS:
TECHNOFRUIT COLOR, MY
COLOR, BLONDEGO, JUST
COLOR, PASSION COLOR
MASK.
A wide technical portfolio
covering all hairdressing
needs: next generation
formulae (PPD FREE),
reduced use of packaging
(no plastic film), incredible
lasting brilliance, an
infinite palette of
“creative nuances, high
performance delivery
systems and new technologies
to reduce the
consumption of water.
CARE PRODUCTS:
“MADE WITH KINDNESS”
CARE PRODUCTS, URBAN
PROOF EXPERIENCE
COLLECTION
Products with natural
derived ingredients up to
99%, without sulfates,
parabens, petrolatum,
highly biodegradable
formulas up to 90%,
tested for nichel, chrome,
cobalt and dermatologist,
recycled PET packaging
(conformed with food
contact – FDA approved),
FSC paper.

ARTÉGO
CARE
FOR BEAUTY
BECAUSE BEAUTY IS OUR JOURNEY, AND
THE JOURNEY ITSELF IS OUR DESTINATION
It’s 1998. A group of experts in the field of
professional and international hair care
chooses to give life to a Made in Italy quality
entrepreneurial project. The brand “Artègo”
was established gathering expert knowledge
and skills. Investors wish was to develop a
project aimed at training and promoting the
creative and technical talent of hairdressers as
well as their artistic personality; giving space
to artisanship and formulative innovation;
listening to salons needs and stressing the
Italian origins of its beauty tradition. Since
then, the Company continued its journey,
growing constantly. The brand is today sold in
more than 40 different countries all over the
world; Artègo people are moved by the yearn
for creating beauty and constant exploration,
always committed to supporting its loyal
hairdressers by growing their businesses
and professionalism. Artègo faces its future
with dynamism, curiosity, bravery, and looks
towards its horizon together with whomever
believes in the universal value of beauty; that
same value that guides us in the care and
consideration for Nature, People, Things. This
attitude is actually expressed by our vision and
philosophy “Care fo Beauty” as the expression
of an engagement and desire to operate and
behave in the world. Beautiful things reveal
the care, the talent and the passion of who
created them and care is a real beauty
gesture for us. Artègo has artisan tailoredmade
quality and formulative innovation,
italian talent and tradition for beauty. In our
company “MADE IN ITALY“ means in house
manufacturing, formulation and production
procedural management, prolific and advanced
partnerships with universities and cosmetic
research institutions.
ABOUT US
Company Name:
Unicompany S.p.A
Company Address:
Via Pontina Vecchia km 33,600
00040 Ardea (RM) - Italy
Website:
www.myartego.com
Founded in:
1998
CEO | Founder:
Mr. Francesco Bandiera
Main Brands:
Artègo
Main Export Destinations:
Europa, North America, Middle East,
North Africa, Oceania

OUR MISSION: SALON AND CLIENTS
SATISFACTION AS A GOAL
We believe in salon growht and we invest in
its enhancement, thanks to advanced and
innovative products and training, incentives, new
ideas and development opportunities. We create
value for the salon through client satisfaction,
content, ideas, solutions, proposal. This is our
virtuous circle.
OUR MARKETS
We sell thoughout importers and distributors
in more than 40 foreign markets: EU, North
America, Australia, Turkey and Marocco,
alongside the best middle-eas markets. We
have a strong interest in the North American
market, and we look at emerging markets such
as Central and Southern American ones as well.
We are travelers: beauty is our journey, and the
journey itself is our destination. We're moved by
the yearn for constantly exploring and interprets
its mood with ideas, products, styles and places.
With care, passion and professionalism.
OUR DRIVERS
•PHYTO-TECHNOLOGY: we obtain the best
technical and beauty results balancing natural
elements (always present in our formulations)
with active cosmetic principles originating from
scientific research.
•RESEARCH, INNOVATION: constant for us,
not only in formulations, but in shapes, colors,
materals.
•TRAINING: makes shared experiences
possible, contributing to professional and
business salon’s growth.
•EXCELLENT PARTERSHIPS: we choose the
best, in every field of our activity. We share
our modus operandi with research institutes,
suppliers, high level professional consultants
to interpret ours and our customers’ needs.
•ENVIRONMENTAL AWARENESS: REDUCE-
REUSE-RECYCLE: we promote and opt
for responsible attitudes to reduce the
environmental impact. We use renewable
energy plants. We reduce unnecessary packs
REASONS WHY
OUR PHILOSOPHY: Beautiful things
reveal the care, the talent and the
passion of who created them and
care is a real beauty gesture for us
OUR MISSION: We believe in
salon growht and we invest in its
enhancement
OUR MODUS OPERANDI: Know,
Know-how, Know better, Know
together
manufacturing. We choose tools and furniture
that are beautiful, smart, reusable and fun.
We use FSC paper, sourced from responsibly
managed forests.
•SOCIAL RESPONSIBILITY: a company is not
a machine, but has a leading role in society. It
creates job opportunities and social growth. We
think that companies can go further, supporting
projects and community initiatives. One of our
important initiative is supporting FAI “Fondo
Ambiente italiano” (Environmental Italian Fund).
As a Golden Membership Donor, it fulfills our
spirit, our vision, our Care For Beauty belief. It
represents an incentive for us, a commitment
to safeguard beauty in all its shapes; we do not
only ideally share this belief, but we support it
with projects and concrete actions.

ARTÉGO
STAR PRODUCTS
Beauty Fusion
Phyto-tech color, up to
99% organic natural
ingredients. One line
for many services.
Extraordinary, modern,
ground-breaking
collection made of
63 oil color shades
mixable among them.
All the line is completely
FREE of COCAMIDE
DEA, MEA and ADDED
ALCOHOLS, replaced in
the formulation by natural
components, of whom
100% Organic Zemea®,
for a silky and soft final
hair texture. No PPD or
RESORCINOL added to
the formula.
Deco Beauty with care
A complete line of
professional bleaching
products, designed
to achieve the best
performances. Advanced
technology enriched
with natural elements,
product For natural or
colored hair, sensitive
and thin.
•Lovely Light cream:
last generation white
bleaching cream. Gradual
and efficient, enriched
with Corn Proteins,
Castor Oil and Beeswax.
The professional
alternative to the
bleaching powder,
with great bleaching
performances.
Touch Beauty Movement
Touch is a line of
products designed
to combine creativity,
innovation and beauty.
•Beauty Primer
(care and protection):
revitalizing cream with
Meadowfoam Seed Oil.
Professional no rinse
product with immediate
results. The first care
gesture before every
styling step, in order to
restore strength and
Rain Dance Nature’s Time
A complete line of
product-treatments, loyal
to our rigorous phytotechnological
formulative
approach, looking for the
best synergy between
the efficacy of botanical
active ingredients and
scientific intelligence.
•Blooming Elixir (scalp
nourishing & hair
strengthener): gel serum,
with IPStic Complex, with
oregano, tea, capsicum
and soy protein extracts,
growth simulator and antiinflammatory
action. It
strengthens the hair and
nourishes the scalp in
depth, stimulating blood
flow to the hair follicle.
Certified results: +120%
hair follicle elongation,
+170% hair growth increase.
Good Society
metropolitan greenery
Precious conditioning
and cleaning creams,
luxurious hydrating and
elasticizing fluids, rich
sprays to give volume
and texture to the hair,
to respect the hair and
take care of its beauty.
•Lovely Light powder:
Violet bleaching powder
with Coconut Extracts, for
a gradual and constant
highlifting. It highlifts up
to 2 levels more than
a traditional bleaching
energy on every hair type,
without adding weight.
•Be Matt (beauty
enhancer): professional
matt effect wax with
medium strong hold and
Brazilian Clay. It gives the
hair texture and volume.
For matt textures and a
medium-strong hold, for
flexible styles.
protecting its beauty.
•51 Argan Oil Serum:
we formulated this
product thanks
to a controlled
ingredient, Argan Oil,
that we exclusively
purchase from
southern Moroccan
cooperatives: that’s
why our Argan Oil is
certified EcoCert.
It gives shine and has
a detangling effect to
the hair without adding
weight. It makes the
hair silky, easy to comb,
strong and shiny.

CERIOTTI
A STORY FULL
OF PASSION
The hairdressing world is growing bigger and
bigger. In Milan, the capital city of fashion
design, a little family-based company is starting
an activity founded on passion and care that is
going to develop over the next 40 years,
becoming one of the top brands in the world of
hairdressers’ supplies: Ceriotti is born.
AN ICON
The most iconic product in Ceriotti's portfolio
is without doubts the hood dryer. Thanks
to an entirely Italian production, to the use
of the best components and materials and
to the long-term guarantee, since the very
first years Ceriotti's brand and products gain
a prestigeous position in the international
market. Models from Ceriotti's production
make their apperance in famous Italian movies,
in those scenes celebrating the “hairdresser's
gossip mania”, ensuring an important growth
in fame and recognizability for the brand and
its products.
ITALIAN STYLE
From hood dryers to climazones, from the
Equator to the CIX3000, Ceriotti's mission is
not only to make the hairdresser's work easier,
but also to bring out its artistic side. Electrical
devices are soon matched in popularity by
the line of furniture, introduced in 1983.
Being different, while offering to the customer
the most comfortable and stylish pieces of
furniture is an absolute must. Inspired by the
creative background of Milan, Ceriotti designs
unique pieces of furniture that mark an epoque
in salon design. Led by growing international
fame and appreciation, in 1984 Ceriotti starts
a historical – and still ongoing – partnership
ABOUT US
Company Name:
Ceriotti
Company Address:
Via Moscova, 21
20017 Rho
Milan – Italy
Tel. +39 0293561413
Email: info@ceriotti.it
Website:
www.ceriotti.it
Started in:
1977
President:
Mr. Marco Ceriotti
A nice and recent picture
of Ceriotti management.

with Cosmoprof Bologna, the most important
and recognized exhibition in the beauty world.
FULL PRODUCTS CHOICE
The product portfolio is completed in
1994, when the production of professional
blowdryers begins and rapidly gains relief
and appreciation in the worldwide market.
Ceriotti becomes the most complete Italian
manufacturer in the hairdressing industry
and, with the introduction of the line "Alta
Sartoria Italiana" in 2019, becomes also
the first company to introduce tailor-made
products and finishes in an field that by
stereotyped-low quality products and clones
of more prestigious brands.
Innovation, passion, care, they all aim to the
one objective: . In a field that is still mainly
based upon stereotyped products and
clones of more prestigious brands, Ceriotti
has been able to distinguish itself, and
through innovation has evolved with trends,
sometimes even anticipating them.
INTERNATIONAL SPIRIT
Over the years, Ceriotti has been expanding
across the globe, building up a brand which
is more and more recognized in all the 5
Continents. “Our goal is to be a reference
point in the market – explains Marco Ceriotti,
President. We are not simple manufacturers:
we do not offer just products, we offer a
qualified service, complete assistance, and
superior quality. And this is proven by the
over 2000 customers worldwide that choose
Ceriotti everyday”.
REASONS WHY
100% Made in Italy
Haute Couture for the
hairdressing salon design
Design, research, innovation
Highest attention to details
Very high quality products in
terms of performance & reliability
More than 40 years of experience
as italian manufacturers
Internal research
& development department
Ability to certify products
in all countries

CERIOTTI
STAR
PRODUCTS
FX4000 Digital Turbo
Thanks to the infraquartz
technology, the hair
processor with ventilation
produced by Ceriotti
delivers incredible
perfomances and
reduces by more than
50% the time required
for all chemical and
technical applications.
An easy-to-use interface
guides the user through
different procedures,
simplifying the setup and
optimizing the work in
the salon. The addition
of a Tourmaline coating
helps reducing the
electrostatic charge and
prepares hair for a nostress
brushing.
companion. The use of
steam in the application
of hair products has
proven incredible results
in halving the set-times
while improving the
effect of the products
themselves, results that
are reinforced by the
sterilizing properties of
ozone. This combination
of characteristics
deliver benefits that
are nowadays within
everyone's reach thanks
to Geyser Ozono.
Egg
When talking about
“icons”, Egg deserves a
special mention. Thanks
to its modern shape, it
processes like bayalage,
deep conditioning and
soft drying.
WoW
What's the most
important feature to
look for in a hairdryer?
Strong power, low
weight, low noise,
long life... Some say
that these feature can
only be found in the
most advanced and
expensive dryers, while
some other believe
that the perfect tool
is the simplest ones.
Whatever your position,
WoW will suprise you.
A 100% Italian made
hairdryer that delivers
splendid performances,
in a low weight and low
noise body that radically
changes your drying
experience.
Geyser Ozono
Where natural
treatments and bioproducts
are becoming
more and more popular,
the ozone steamer
produced by Ceriotti
represents a perfect
has revolutionized the
hood dryer introducing
features such as the
4-speed TURBO motor,
the ionic generator, the
tourmaline coating.
Where most think that
the hood dryer belongs
“to the past”, Egg is
looking to the future as
an irreplaceable tool for

COMPROF
MILANO
FOR BEAUTY
SPECIALISTS
Comprof was born in 1995 in response to the
growing demand in the haircare and beauty
sector for innovative and quality professional
solutions. A multibrand organisation, 100%
Made in Italy, that boasts an ample offering of
products that never fail to meet the expectations
of either the Italian or international markets.
Comprof is the perfect ally for all beauty
professionals.
OUR NUMBERS
16 proprietary brands
25 Brand Ambassadors worldwide
33 nations where we export Made in Italy
4000 innovative formulations
MISSION
Sophisticated formulations, winning style, high
reliability. We promote and spread Made in Italy
with contemporary projects and revolutionary
ideas. These same foundations give rise to our
products. Comprof is innovation that is easily
available to all beauty professionals.
VISION
Spreading the Haircare and Skin Care cult
through the products and services that we
create. Wellness is our mantra, guiding us
towards new horizons. We strive to affirm
ourselves as a reference point for Cosmetics
Distributors worldwide.
VALUES
Continuous innovation: we anticipate trends
and pursue ambitious objectives, making
change our growth driver to guarantee products
that are always of the highest quality. Change is
Innovative hair care brands
and products that reflect
Italian quality and tradition.
ABOUT US
Company Name:
Comprof Milano srl
Company Address:
CIS di Nola Isola 8
Pad. 8032-8035
80035 Nola (NA) - Italy
Email: info@comprof.it
Website (s):
http:comprof.it
Founded in:
1995
Marketing manager:
Dario Giordano
Number of employees:
65
Present in: Europe, Middle East,
North Africa
Interested in: South America
and Asia. Further expansion in:
Eastern Europe, Scandinavia,
and United Arab Emirates
Main Brands:
K-time, Paul Rivera,
6.Zero,Technique, Abstyle, Ekre,
Professional, Koster, Hair Tech,
Jvone Milano, Lialysse, Alphea,
Ben Herbe, Estiwell, Depiwell,
Epilsweet
Main Export Destinations:
France, Spain, Holland,
Bulgaria, Greece, Hungary,
Czech Republic, Iran, Tunisia

REASONS WHY
inherent to our organisation and innovation is
the driving force behind us. Analysing scenarios:
our research doesn’t end with the most
advanced formula. We go beyond that, inserting
each product into a larger scale project that
takes into account the context in which it is
being used, current trends, and the specific
needs of the end consumer.
Persons of value: passion, energy, and
competence. Our network is enthusiastic and
ambitious, always eager to tackle new
challenges. A united work group that
collaborates to reach a common and shared
objective. The secret to our success.
Environmental sustainability: we draw our
inspiration from nature. All our formulas are
enriched with active botanical ingredients and
we are strongly committed to protecting the
environment that surrounds us. We are always
looking toward the future and a green and
sustainable world.
Territorial exclusive
4% free merchandising
Average dispatching of orders in
48 hours
Logistic support
End of year award
Ambassador training free of charge
Personalised canvas
Strategic location
Shared social strategy
Synchronised digital platform
EDUCATION COMPROF ACADEMY
Comprof Academy is an ambitious project that
came about as the fruit of our intention to
share two decades of knowledge and
experience in the Haircare and Beauty Care
sector. A true academy that offers personalised
courses that are continually updated to
accompany beauty professionals along their
path of professional growth and to give the
entire sector an innovative push. Cool hunter
by passion: our trainers are truly trend seekers.
They catalyse trends and breath new life into
them, whether in Haircare or Beauty Care,
anticipating the market.
Didactic pragmatism: the capacity to transform
fashion inspirations and scientific research in
applicable and replicable techniques and
protocols. We share a know-how that is the fruit
of skills acquired over the years.
Experience and motivation: the synergy
between the two decades of experience and
strong motivation are the driving force of our
model of education, which is always innovative
and capable of defining the new in-class and
remote training paradigms.
Education in number. 30 International Stylists
and Technicians for exclusive training, 1400
Events organised worldwide, 39000 Specialists
in the training sector.

COMPROF MILANO
• 30 partner laboratories in Italy: our partner
laboratories are where our passion is applied
to studying new formulations, controlling the
conformity and quality of every individual raw
material, perfecting texture, composition,
scents, and effectiveness of our products.
• 4000 active ingredients of natural origins:
the search for the most efficient active
ingredient and the best-performing extract goes
hand in hand with a profound knowledge of new
market trends, enabling us to guarantee
products that are of an excellent quality and
with cutting-edge formulations.
• 50 Rituals of consolidated beauty: we give
value to beauty with solutions studied in every
detail to ensure excellent results. We create
usage protocols for our products that actually
become indispensable rituals for enhancing
the beauty of skin and hair.
STAR
PRODUCTS
to stabilise and distribute
themselves according
to a pre-established
geometric order.
K- Secret Mask Spray,
K-Time
This intensive 10-in-1
spray mask is perfect for
all needs and any type
of hair, from treated hair
to dull, lifeless locks,
effectively moisturizing
and untangling without
weighing hair down.
Color is exalted and hair
regains shine and
natural body. Thanks
to a specific multi-action
formula, the intensive
mask spray makes
it possible to enjoy
10 fantastic benefits
in one easy step.
a complete approach
and top performance
that are always
guaranteed.
Switch On, Ekre
Switch On is the mask
with brilliant pigments
that enhances highlights
and revives colour
– whether natural or
cosmetic – always while
respecting the hair
structure. It exploits
the luminescent
properties of Aaron’s
Rod Flower Extract
in the formula, capable
of amplifying the shine
and brilliance of the
colour. Ammonia- and
oxidant-free.
Nectar Oil, Ab Style
A specific treatment
for delicately cleaning
and nourishing hair
without disturbing
Radyca, K-Time
The first nutraceutical
colour in the world,
Radyca is an innovative
professional product for
hair, but delves it roots
into the trichological
tradition to restore the
true authenticity of colour,
exploring different fields
of cosmetics. It covers
100% of greys, is siliconand
PPD-free, and
ensures an extraordinarily
uniform and harmonious
colour, thanks to its
particular chemicalphysical
composition that
makes it possible for
intermediate pigments
Take Over, 6.Zero
Take Over by Sei.Zero
offers specific
treatments to meet the
needs of curly, straight,
damaged, coloured,
or grey hair, leaving it
healthy and beautiful.
Cutting-edge haircare
technology for
the hydrolipidic balance
of the hair thanks
to the moisturizing
and reinforcing
properties of the Argan
Oil and Keratin present
in the formula.

RADYCA
The roots of the color.
DISCOVER THE FIRST NUTRACEUTICAL COLOR
Quinoa, Niosome and Coconut Oil based
ONLY FOR K-TIME SALONS
Check the website www.k-time.it

COTRIL
Cotril
COTRIL
OUR PHILOSOPHY:
WORK BETTER, EARN MORE
is an Italian company based in Milan,
operating in the Professional Hair Care market
for hairdressers. Special-ized in the development,
manufacturing and marketing of
high-quality professional haircare products,
Cotril's business is split into two sectors:
Business Unit Cotril Professional, dedicated
to the retail market, and Business Unit CTL
Private Label, working under contract for the
private label market.
PAST MEETS FUTURE
In over forty years since its establishment, Cotril
has written an important chapter in the history of
professional hair products, in the name of com-
ABOUT US
Company Name:
Cotril SpA
Company Address:
Via Trento 59,
20021 Ospiate di Bollate (MI) - Italy
Tel. +39 02 3834321
Email: info@cotril.it
export@cotril.it
Website:
www.cotril.it - www.ctlspa.it
CEO:
Mr. Giuliano Reas
Main Brands:
Cotril - CTL
Main Export Destinations:
Russia, Spain, Portugal,
Czech Republic, Germany,
Switzerland, Holland, Greece,
Belgium, Poland and Singapore
petence, integrity, professionalism and reliability.
Today it represents an international benchmark
for the world of coloring, styling and treatments.
The product range is extremely wide and able to
satisfy every need: it is made locally and independently
– 100% made in Italy – thanks to the company's
own research laboratories and manufacturing
plant, 24,000 square metres near Milan.
Today, the B.U. CTL Private Label stands out in
the world of professional haircare for its proven
experience, constantly demonstrated in the field
through its successful brand Cotril Professional.
The company exports to Russia, Spain, Portugal,
Czech Republic, Germany, Switzerland, Holland,
Greece, Belgium, Poland and Singapore.
COTRIL PROFESSIONAL
Over the last few years, thanks to its strong
connection with the world of cinema, fashion,
showbiz and sports, Cotril Professional has
seen its brand awareness and presence in
the best hairstyling salons grow exponentially,
both in the Italian and international markets.
This is the result of two concurrent factors:
firstly, the fame of the company’s celebrity
endorsers and, secondly, the extraordinary
quality of the products. These features make
Cotril Professional one of the most loved and
popular brands to be found and used in stars’
dressing rooms, on movie sets and backstage
at the catwalks.
THE STRATEGY
The marketing strategy aims at positioning
the Brand Cotril Professional as luxury products
for high-end salons, and promotes it
through strong marketing and sponsorship activities
using the modern tools of web marketing
and social platforms, engaging celebrities
from the fashion/showbusiness worlds as testimonials,
and investing in mass advertising in
women's/trade magazines. Regarding the
media strategy, according to Audipress data
the last Italian campaign (mainly concentrated
in woman’s magazines) reached 15 million
potential clients.
COTRIL ACADEMY, COTRIL SALONS AND
COTRIL CENTER
Thanks to the Academy in Milan (covering
around 700 sq. metres of floorspace), Cotril
is able to give hairdressers the most advanced
educational programs in line with current
trends. Since 2015, Cotril has been developing
a franchising network called Cotril
Salons and also a light membership program
named Cotril Center. Cotril Salons
results so far include four successful
openings: salons with very high turnover,
supported by excellent quality products and
effective communication strategies.
REASONS WHY
Wide range of products
Exclusively professional products
and services
The color factory
100% made in Italy
More than 40 years of
experience
Hi-tech factory
High profile R&D department
Private label services
OUR PHILOSOPHY:
WORK BETTER, EARN MORE
Hair & make up
Cotril for Rocio
Munoz Morales
at the 2019 Cannes
Film Festival.
Above: Cotril grooming for
Jessy Williams at Filming Italy
Sardegna Festival 2019.
Right: Hair by Cotril for Tina
Kunakey at the 76th Venice
Film Festival.
Cotril is an Italian company based in Milan,
operating in the Professional Hair Care market
for hairdressers. Special-ized in the development,
manufacturing and marketing of
high-quality professional haircare products,
Cotril's business is split into two sectors:
Business Unit Cotril Professional, dedicated
to the retail market, and Business Unit CTL
Private Label, working under contract for the
private label market.
PAST MEETS FUTURE
In over forty years since its establishment, Cotril
has written an important chapter in the history of
professional hair products, in the name of com-
petence, integrity, professionalism and reliability.
Today it represents an international benchmark
for the world of coloring, styling and treatments.
The product range is extremely wide and able to
satisfy every need: it is made locally and independently
– 100% made in Italy – thanks to the company's
own research laboratories and manufacturing
plant, 24,000 square metres near Milan.
Today, the B.U. CTL Private Label stands out in
the world of professional haircare for its proven
experience, constantly demonstrated in the field
through its successful brand Cotril Professional.
The company exports to Russia, Spain, Portugal,
Czech Republic, Germany, Switzerland, Holland,
Greece, Belgium, Poland and Singapore.
ABOUT US
Company Name:
Cotril SpA
Company Address:
Via Trento 59,
20021 Ospiate di Bollate (MI) - Italy
Tel. +39 02 3834321
Email: info@cotril.it
export@cotril.it
Website:
www.cotril.it - www.ctlspa.it
General Manager:
Mr. Giuliano Reas
Main Brands:
Cotril - CTL
Main Export Destinations:
Russia, Spain, Portugal,
Czech Republic, Germany,
Switzerland, Holland, Greece,
Belgium, Poland and Singapore
COTRIL PROFESSIONAL
Over the last few years, thanks to its strong
connection with the world of cinema, fashion,
showbiz and sports, Cotril Professional has
seen its brand awareness and presence in
the best hairstyling salons grow exponentially,
both in the Italian and international markets.
This is the result of two concurrent factors:
firstly, the fame of the company’s celebrity

Hair & make up
Cotril for Rocio
Munoz Morales
at the 2019 Cannes
Film Festival.
endorsers and, secondly, the extraordinary
quality of the products. These features make
Cotril Professional one of the most loved and
popular brands to be found and used in stars’
dressing rooms, on movie sets and backstage
at the catwalks.
THE STRATEGY
The marketing strategy aims at positioning
the Brand Cotril Professional as luxury products
for high-end salons, and promotes it
through strong marketing and sponsorship activities
using the modern tools of web marketing
and social platforms, engaging celebrities
from the fashion/showbusiness worlds as testimonials,
and investing in mass advertising in
women's/trade magazines. Regarding the
media strategy, according to Audipress data
the last Italian campaign (mainly concentrated
in woman’s magazines) reached 15 million
potential clients.
COTRIL ACADEMY, COTRIL SALONS AND
COTRIL CENTER
Thanks to the Academy in Milan (covering
around 700 sq. metres of floorspace), Cotril
is able to give hairdressers the most advanced
educational programs in line with current
trends. Since 2015, Cotril has been developing
a franchising network called Cotril
Salons and also a light membership program
named Cotril Center. Cotril Salons
results so far include four successful
openings: salons with very high turnover,
supported by excellent quality products and
effective communication strategies.
REASONS WHY
Wide range of products
Exclusively professional products
and services
The color factory
100% made in Italy
More than 40 years of
experience
Hi-tech factory
High profile R&D department
Private label services
Above: Cotril grooming for
Jessy Williams at Filming Italy
Sardegna Festival 2019.
Right: Hair by Cotril for Tina
Kunakey at the 76th Venice
Film Festival.

COTRIL
Cotril
Collection
SS20.
PRIVATE LABEL
B.U. CTL Private Label aims to be the ideal
partner through the study, development and
production of hair products (with particular focus
on coloring solutions). The top products
are Permanent Colors, Tone-on-tone Colors,
and Sensitive Dye, with revolutionary technology
using ammonia-free or PPD-free formulas.
Cotril offers three different types of service:
Full Service (comprising all steps of the
process, from research and purchase of
materials to manufacturing and packaging);
Bulk+Packaging (a fi lling and packaging service,
with packaging supplied by the client);
Bulk (manufacturing and delivery of fi nished
bulk product, packaged directly by the client).
STAR
PRODUCTS
Glow Zero, the permanent hair colour line
with no ammonia
Glow Zero a line that gives infinite and bespoken
results that help minimise scape sensitivity
without, however, compromising on highly
professional colour results. How it this possible?
Thanks to the formulas containing «Ecobio» Natural
Active Ingredients. GLOW ZERO is free of gluten
and animal by-products, a green & vegan choice,
confirmed by the emphasis on ecosustainable
packaging and in a refresshing green and
oxygenizing hue, in keeping with the latest fashion
trends and the spirit of new generations.

ECHOSLINE
FOLLOW THE VEGAN WAY
OF ECHOSLINE
A NEW CLEAN HAIR BEAUTY
PHILOSOPHY IS HERE!
Created in Italy in 1998, Echosline is the
professional haircare brand that offers every
professional and every woman high quality
hair products. Born as a traditional haircare
brand, its evolution goes towards meeting
all kinds of lifestyles and hair types, with the
clear goal of respecting the people and the
environment.
A strong Italian heritage blended with a
worldwide approach, Echosline today stands
for the Clean Hair Beauty philosophy starting
from a concept of Natural Beauty, in terms
of products formulated in a pure way without
using synthetic ingredients but derived directly
from nature.
Aligned with this new philosophy, Echos
proposes eco-friendly and sustainable
packaging for its products continuing “The
Vegan Way” journey that drives the brand.
To discover the wide line of products offered,
which ranges from treatments, technical
products and styling products, look for the
Ehosline brand at the Cosmoprof Worldwide
Bologna Fair, the world’s most important trade
fair of the beauty industry.
Hair: Stylistic Team Echosline
Photo: Marco Di Filippo
ABOUT US
Company Name:
Pettenon
Cosmetics
S.p.A.
Company Address:
Via del Palù, 7/d
35018 San Martino
di Lupari (PD) - Italy
Brand:
Echosline
Website:
www.echosline.it
www.echosline.it/en
Founded in:
1998
Marketing Director:
Ms. Elisa Zanca
Product Manager:
Ms. Elisa Gazzola
Main Brands:
Karbon 9, Seliàr line
which inludes Seliàr
Argan, Seliàr Keratin,
Seliàr Luxury
Main Export
Destinations:
More than
60 countries
in the world

STAR
PRODUCTS
Karbon 9 line - KARBON 9
is the first range Echosline
of DETOX and PURIFYING
TREATMENTS formulated
with 100% Organic
Botanical ACTIVATED
CHARCOAL, enhanced
by a SUPER-MIX of 9
revitalizing Natural
Botanical active
ingredients. The range
is specifically designed
to REGENERATE and
PROTECT hair suffering
from stress caused by
aggressive external
factors and weakened
by traditional chemical
treatments. The family has
grown and a new product
has been added. Find out
more on www.echosline.it
Charcoal Shampoo:
Enriched with Activated
Vegetable Charcoal
and 9 Botanical
Extracts, it cleanses,
eliminating residue
and impurities
and leaving hair healthy,
soft and shiny. Ideal
for scalps and hair
that are stressed
by chemical treatments
and external aggressions.
Charcoal Mask:
Enriched with Activated
Vegetable Charcoal
and 9 Botanical
Extracts, it detangles,
conditions and
nourishes hair, leaving it
incredibly soft,
healthy and revitalized.
Ideal for regenerating
the fiber, fighting
the stressing effects
of a metropolitan
lifestyle.
REASONS WHY
For all kinds of lifestyles
and hair types
Essential but functional products
aligned with the “less is more”
philosophy
Respect for the environment,
animals and planet
Formulations with high percentage
of natural ingredients
Take care of the beauty
of every woman’s hair
Safe and eco-friendly ingredients
Recycled packging
Charcoal Tonalizing
Foam Conditioner:
The newborn conditioner
is the flagship product
that was missing within
the Karbon 9 family
- enriched with the
"Carbon Black" pigment.
It tones down yellow
reflections on blonde
hair and gives an ash
effect on bleached,
lightened and gray
hair, without the need
for rinsing.
On dark-toned hair
it illuminates and
conditions.
Try it and find out how
to cool your Blonde!
Charcoal Crystal:
Enriched with Activated
Vegetable Charcoal
with purifying properties
and a high-performance
blend of 9 revitalising
Botanical Extracts,
it restores the natural
beauty of the hair.
It protects against daily
external aggressions,
creating a protective
and sealing film over
hair. Its light, black
formula gives hair
softness, vitality
and shine without
weighing it down.

ELGON
BEAUTY AND SOCIAL
RESPONSIBILITY
Elgon is the premium brand of Pidielle S.p.A, a
company founded in Milan, drawing on its
founder’s talent and experience in the field of
professional cosmetics. For 50 years we have
worked with professional hairdressers from all
over the world to help them deliver uniqueness
to their clients. We offer international educators,
yearly collections with inspirational and innovative
techniques and top-quality made in Italy products.
COMPANY OVERVIEW
Elgon is an international brand who puts
individuality and uniqueness at its core, offering
products, services and interactive education to
support the hairdresser’s business. Our
objective is to empower stylists and colorists all
over the world with expert knowledge and knowhow,
so they can focus on creativity and offer a
truly bespoke service to the client in the chair.
We are here to support the growth of our
business partners, offering continuous
collaborative education experiences delivered
by our global education team, which will bring
out the uniqueness of each individual giving
them the confidence to push the boundaries in
the pursuit of beauty. A brand with a conscience,
ABOUT US
Company Name:
Pidielle S.p.A
Company Address:
Via Bergamina, 7
20014 Nerviano
Milan - Italy
Tel. +39 0331 580166
Email: elgon@
elgoncosmetic.it
Website:
www.elgoncosmetic.com
Founded in:
1970
CEO:
Ms. Serena Caimano
Main Brands:
Elgon, Elgon Green, Mood,
Link-D
Caimano family

Elgon is dedicated to reducing social injustice
and helping shape a better future. Since 2010
we have been working with COOPI an
independent, secular humanitarian organization
committed to the development of women in
Sierra Leone, teaching them how to cultivate
and grow their own business, resulting in a
brighter and more sustainable tomorrow.
MARKET INTEREST
Distributed in 91 countries, Elgon is looking to
expand its family. We are looking for distributors
with a solid experience in the cosmetic industry,
who hold a structured and widespread
commercial network in their territory. If you, just
like us, strive for increased sales development
and believe in providing excellent education
programs, please get in touch.
TOP PRODUCTS
Elgon offers a product to suit every need.
Moda&Styling is our flagship professional
technical line, an extensive permanent color
range used to obtain rich and vibrant, longlasting
results. Imagea is our first product line
within Elgon Green, created with natural
ingredients obtained from sustainable
agriculture and featuring eco-friendly packaging.
I|Light is the professional line of direct colors for
endless creative possibilities.
REASONS WHY
100% made in Italy
Worldwide presence
Strong focus on R&D
and innovation
Halal and eco-friendly
product line
Highly engaged in CSR
activities
International education program
ISO 9001 certification to ensure
first-class products
Our goal: to offer top-quality
professional products
and services
Our mission: to make
a personalised and premium
quality professional
hairdressing service available
to everyone

ELGON
STAR
PRODUCTS
I|Light
I|Light is Elgon’s professional line of direct pigments: they are ready to use,
ammonia free, and oxidation-free pigments, that are fast acting and genuinely
bespoke. I|Light is the perfect tool for vibrant, fun, creative hair. The line has
been entirely revamped: new packaging, a new formula with an easier-to-workwith
thicker texture and new shades. The I|Light line boasts 13 shades that
have been classified into 3 categories: Primary, Natural and Toner. The product
line-up is complemented by the NEW Filter range. Exclusive to Elgon, the 3 new
filters can be used undiluted or mixed with any I|Light shade to enable stylists
to play with tones and effects, as easily as if it were an Instagram filter. 3
different filters giving 3 different effects: #vintage for a worn look, #pastel to
create more delicate tones, and #dark to intensify.
Sublimia
One of Elgon’s most beloved haircare line gets an entirely new look for spring
2020! The highly innovative Sublimia formula offers 10 benefits in just 1 product:
1• Makes hair more manageable
2•Moisturizes giving glossy shine
3• Detangles
4• Gives hair body
5• Hair is easier to style
6• Has anti-ageing action
7• Heat protection
8• Anti-fading
9• Makes the hairstyle last longer
10• Protects color from UV rays
The active ingredients at the core of Sublimia’s formulas are: REDOXINA 2.0,
a hyaluronic acid and plant keratin-based complex that strengthens the hair,
leaving it stronger, healthier and more youthful-looking. UV FILTER, to protect
the hair from the sun’s damaging rays. AMINO ACID COMPLEX, boasting filling,
strengthening and color-protection properties. PANTHENOL, to hydrate and
soften. Sublimia is a product line suitable for all hair types, comprising:
•SUBLIMIA HAIR DD SHAMPOO•BEAUTIFYING SHAMPOO•SUBLIMIA HAIR DD
MASK•BEAUTIFYING MASK SUBLIMIA HAIR DD CREAM•BEAUTIFYING CREAM
Thanks to the combination of products in the Sublimia and Infusion line by
Elgon, it is possible to provide bespoke haircare treatments to meet the needs
of all hair types.

I|LIGHT
The professional line of
direct colors with 3 new filters.
Zero limits to your creativity!
Hair by Marco Girotti | Photography by Andrew O’Toole | Products by Elgon®
genering uniqueness
@elgonofficial
www.elgoncosmetic.com

EMMEDICIOTTO
CREATIVITY, EXPERIENCE
AND PASSION
VISION HAIR
Emmediciotto is an Italian innovative company
that creates, manufactures and distributes worldwide
high quality hair care products and colors
for professional use. Our products are proudly
formulated and manufactured 100% in Italy and
used by professional salons in more than 29
countries around the world.
MAURO SOPRANZETTI
A well-known name in the international hair style
background. An “expressionist” artist of hairstyle
and make-up. From the United States to the Far
East, from Australia to Europe, he has built up
his KNOW-HOW and shared it with international
capitals of fashion. His passion and capacity to
be VISIONARY led him to build his own brand
with a team fond of CORPORATE VALUES.
MISSION
“Our MISSION is to apply to the hair care the
same attitude that is typical of skin care”. This
ABOUT US
Company Name:
Emmediciotto Srl
Company Adress:
Via dell’Artigianato, 1
Senigallia (An) - Italy
Website:
www.emmediciotto.com
Founded in:
Since 2004
Export Manager:
Mr. Mauro Sopranzetti
Founder & Art Director
mauro@emmediciotto.com
Skype: emmediciotto
Mob. +39 348 3889037
Tel. +39 071 7931416
Aliaksandra Vystaukina Europa |
Asia | Russia | Africa | Paesi Arabi
Mob. +39 346 0788144
alex.v@emmediciotto.com
Skype: emmediciotto-export
Ms. Laura Betti USA | Centro/Sud
America | Canada | Brasile
Mob. +39 331 6778159
laura@emmediciotto.com
Skype: emmediciotto-export-usa laura
Marketing & Communication
Manager:
Ms. Marzia Principetti
marzia@emmediciotto.com
Main Brands:
Emmediciotto hair care line 22,
Luxury Argan line, I-potion 3,
Preventive STEM-C, The Ritual
men’s line, MIA Color Cream,
Passion Colour Oil, BrightColor.
Main Export Destinations:
Italy, Spain, Portugal, Austria,
Germany, Czech Republic, France,
Holland, Denmark, Norway,
Repubblica Ceca, Romania,
Poland, Bulgaria, Greece, Serbia,
Belarus, Russia, Lithuania, Latwia,
Estonia, Armenia, Taiwan, Ecuador,
Dominican Republic, Mexico, USA,
Honduras, Iraq.
Number of Employees:
12 employees
Mauro
Sopranzetti
Founder
& Art Director

approach represents for us the concept of
GLOBAL BEAUTY. A visionary brand projected
into the future that interprets people and
professionals’ demands with a special focus
on innovation. A brand Made in Italy in which
every single detail gives beauty and well-being
to the hair in the name of a new code of beauty.
Take care of your
hair as you do
with your skin.
EMMEDICIOTTO EDUCATION
Education is the most important part of the brand’s
mission, an ambitious project aimed to transfer
techniques, skills and approach to style able to
satisfy the most refined demands of the customers
and elevate the Art of any Hair Stylist. Our program
is a well-structured route inside fashion collections
offering the hairstylist a complete education
focused on what nowadays the market requires.
Cut, color, hairdo and total look classes focused
on fashion trends. A true laboratory of contents
that changes every semester. EMMEDICIOTTO
organizes high quality Education Classes,
Fashion Collection, Presentations, Shows thanks
to its own International Artistic Tem that works
for Emmediciotto exclusively.
OUR STRENGHT
We believe in the importance of creating an
educational synergy with and inside the salons,
constantly flanking the hairstylists. Our key words
are: research, creativity, professionalism.
DISTRIBUTION
This constructing approach allowed us to position
successfully and grow up quickly in more than 29
countries around the world.
We support our overseas partners offering
extremely comfortable business conditions and
educational support. Your success is our priority.
REASONS WHY
Proudly 100% Made in Italy
with international background
Innovative, performing high
quality products
Complete range of products
(3 professional hair color lines,
hair care, styling & finishing)
Stylistic company with strong and
constant educational support
International, technical/
artistic team speaking speaking
english/spanish
Exclusive hair fashion Collections
Internal R&D / Marketing office

EMMEDICIOTTO
STAR
PRODUCTS
MIA Color Cream
Assures high-quality
performances and surely
represents the top in the
range of hair dye products
for professional use. Mia
Color Cream guarantees
a perfect and complete
coverage of grey hair
giving it vibrant shades
that become more
fascinating as the time
goes by. Its exclusive
formulation PARAPHENY-
LENEDIAMINE (PPD) FREE
with low ammonia
concentration (1,5 - 4,5%)
assures excellent levels
of lift and respects the
hair thanks to the
substitute of the PPD, the
molecule that takes part
of the diaminotoluene
group, a substance with
its own well-defined
technical and safety
profile. It is a very
precious product that
treats the hair fibre in
active ingredients that
hydrate and remineralize
all types of hair.
22 Luxury Argan Oil is a
non-greasy restructuring
oil based on an ultra-light
formula, ideal for all types
of hair that gives to the
hair shine, softness and
nourishment thanks to
the properties of argan.
I-potion 3
Image to reduce the aging
process giving the hair the
same nourishment we
obtain from the air which
surrounds and protects us.
From Emmediciotto
Research and
Development laboratories
a new treatment
delivering health, strength
and shine to hair. I-potion
3 is an effective
regenerating system
with lifting effect that acts
on every hair type.
I-potion 3 carries out
developed a complete
curative line Stem-C, that
includes specific products
formulated tomeet any
need of hair and scalpand
to give experience of an
ultimate well-being.
Emmediciotto research
laboratories studied in
depth the vegetable active
grape stem cells
potentialities. The studies
show how this precious
ingredient owns unique
properties in terms of
performance and it’s the
ideal element to combine
with treatments for scalp
and hair problems.
Stem-C Detoxify: 2in1
Sebum Balancing
Treatment is an innovative
anti-grease treatment
created by Emmediciotto
research laboratories. Its
formulation is based on
two actions: 1 treatment
- 2 cleansing. All-in-one
product enriched with
is easier to apply and
better penetrates the
hair for an excellent
performance. Its unique
formula is amino acids
based. The way to apply
the treatment is totally
new, easy and fast. It
doesn’t release any
smell or smoke, offering
more comfort to
operators and clients.
It’s perfect to fulfill
different needs, granting
safety and a high
cosmetic result thanks
to a deep restoring
action. Suitable for all
kind of hair: Curly, blond,
bleached, white or
damaged.
LISS 2. Perfect
Smoothing
Hydrating, anti-frizz
smoothing fluid for
amazing results.
Its unique formula it’s
a sophisticated
a much safer way.
Mia Color Cream contains
active ingredients of the
highest vitaminic and
cosmetic value among
which the PASSION FRUIT.
22 Luxury Argan
Your Hair, like your skin
needs special care.
22 Luxury Argan line of
Emmediciotto includes
products based on Argan
Oil and the other precious
a double action:
1. Penetrates in the hair
and re-build the hair fiber.
2. Acts externally giving
body and brightness.
Regenerating treatment
for all types of hair. Acts
inside the hair stem giving
it a new structure, making
it stronger, full of body
and visibly younger.
STEM-C
Our trichological research
of innovative products has
active stem cells of grape,
purest marine salt and
bisabolol that make the
scalp healthy and pure.
LISS Velvet Seduction
From now smooth hair
seductive as velvet! Liss
is a high level smoothing
treatment, with natural
actives, incredibly
performing, able to
transform the hair. It’s
an innovative and unique
treatment. Its fluid texture
combination of actives
of vegetal-origin, amino
acids and soy and
wheat fito-proteins, guar
gum and silk proteins.
Hair is regenerated,
cuticles closed.
It eliminates frizzy
effect and volume
giving a new beauty
to damaged hair for an
immediate recovering,
for a perfect smooth.

EMSIBETH
A FEMININE HEART AND A
WORLDWIDE MISSION
Emsibeth was founded and developed in Italy,
home of design, fashion and creativity like no
other country in the world. The company is
based in Verona, a UNESCO world heritage site,
a city with a long exporting history thanks to the
many flourishing businesses that lead the
country’s economy.
The Company was founded in 2001 by Ms. Ida
Fuga. Up to that moment Ida was a young
saleswoman working for big cosmetic
multinational companies. After years working
her way up the ladders, she decided to capitalize
her experience. With the support of many
experts in the cosmetic field (chemists,
distributors…), she founded Emsibeth, a
company with a feminine heart working for the
wellbeing of people all around the world.
Now, after 17 years the Company is growing
faster than ever. The enthusiasm and dedication
of its team knows no limit. They want to be the
quickest company, organized and interactive.
Their technologies are advanced, the
communication is easy and immediate:
e-learning, e-library, specific apps, order tracking.
Having gained years
of experience in
major multinational
cosmetics
companies, Ms. Ida
Fuga decided to
blaze her own trail.
ABOUT US
Company Name:
Emsibeth SpA
Company Address:
Via Murari Brà, 35G
37136 Verona - Italy
Tel. +39 045 503044
Email: export@emsibeth.it
Website:
www.emsibeth.it
Founded in:
2001
CEO:
Ms. Ida Fuga
Main Export Destinations:
Europe, Far East, Australia,
North America
The company
is founded on
teamwork,
connection and
accessibility.

treatment. It ensures ultra-bright, vibrant,
glowing (dual glossiness) colours with great
resistance to washings. CROMAKEY-OIL
ammonia-free oil colour. Guarantees natural,
shiny, bright colours. CROMAKEY-TIME
innovative cream-gel cosmetic hair colour which
provides total coverage of grey hair and strong,
ultra-bright colours in just 10 minutes. THERMAL
COLOR innovative cream-gel hair colour,
containing Spa Water and free from PPD and
resorcinol.
HAIRCARE
Emsibeth is Thermal Hair Beauty Spa: THERMAL
HAIRCARE is the only treatment line featuring
Spa water developed to act in a specific way on
anomalies, offering also extreme cosmetic
benefits with each application. Highly effective,
it is quick and easy to use, working in harmony
Connection and accessibility are its and its
clients’ excellence and luxury standards.
Emsibeth’s renown in Italy and abroad proves
that teamwork adds value to the individual and
empowers the team.
CREATIVITY MEETS TECHNOLOGY
Emsibeth products are extremely pleasant to
use. Delicate on hair and scalp, they are
extremely effective thanks to the high
concentration of valuable selected materials.
Its products are realized in full compliance with
the international laws. The packaging
is recyclable to respect nature and the
environment.
Emsibeth is Colour Specialist: a Community
that was created for those, and from those,
clients that use their 4 lines of Permanent
Colours, each one with its own characteristics:
CROMAKEY-IN MULTIBENEFIT, a real hair beauty
REASONS WHY
People’s wellbeing comes first
Excellence 100% Made in Italy
Wide range of products
Technical and Stylistic seminars
held worldwide
A dedicated and efficient staff
Support for Salon’s business
development

EMSIBETH
STAR
PRODUCTS
with the natural physiology of the scalp and hair.
THERMAL is study and research. It is MADE IN
ITALY. It is the fruit of meticulous effort and
dedication. THERMAL is professionalism, safety
and effectiveness. From the Terme di Giunone
(Verona, Italy) flows the Spa Water which
animates the Thermal treatments. And it has
been certified by the Italian Ministry of Health
as specifically suitable for the treatment of skin
problems. Every Thermal line product is SLES,
SULPHATES and PARABENS free.
BORN TO REACH THE WORLD
Emsibeth is young and international. After
having established itself firmly on the Italian
market, they are now focusing abroad. Already
present in many countries all over the world
– from Germany, to Australia, from Russia to
the Far East – Emsibeth is now seeking
partners to cover reference for professional
market. Europe and the USA are areas of
Happy Chroma
Is an ultra-concentrated
pigment that enriches and
brightens the colour of
natural or dyed hair,
leaving it glossy and
intense. Ideal also to
correct a reflex or create
new shades. It can
be used with technical
services or treatments
at the salon (perfect
added in our
reconstruction service
Rebuild 2.0!!). It is now
available in 8 different
shades, all mixable
among them.
White-White
Bleaching System
3 products that safely and
quickly reach the highest
levels of lightening with
maximum respect for
the hair structure.
The answer for every
need: ULTRA-WHITE
Cromakey-In Multibenefit
From the Emsibeth
Research and
Development dept.,
a new generation of
treatment-colours:
CROMAKEY-IN
MULTIBENEFIT.
The Intense Color System,
heart of the Cromakey-In
colour method, is now
enriched with a blend
of new active substances
which moisturise,
repair the hair fibre,
and increase the colour’s
duration and stability.
The hair is left wellmoisturised,
manageable
and regenerated.
The 98% pure Essential
Micropigments penetrate
even deeper, bonding
to the hair’s internal
structure to guarantee
lasting, vibrant colours.
What the modern
woman needs.
interest, that’s the reason why they will take
part to international exhibitions such as Beauty
World Middle East, Cosmoprof Hong Kong.
Their goal is also to expand their presence on
the European market, especially in countries
such as the UK, Sweden, Norway, Denmark.
9 level bleach - EXTRA-
WHITE 6/7 level bleach
with blue powder
- ABSOLUTE WHITE
bleach cream with no
ammonia for a delicate
and smooth result.
Cromakey-Time
Innovative cream-gel with
a leave-in time of JUST
10 MINUTES. Total
coverage of white hair.
Extremely intense and
brilliant colors.
Ultra-supple, moisturized,
silky hair. What the
modern woman needs.

Contact us for every information you may need. We’ll be happy to introduce you in the world of Thermal.
export@emsibeth.it

FANOLA
A NEW EMOTIONAL
DIMENSION
FANOLA was born in 2005 from an intuition of
a group of entrepreneurs, becoming
immediately leader in the manufacture and
sale of professional hair products in Italy and
worldwide. Fanola is the Made in Italy brand
of professional hair products, designed to
follow the latest trends and to meet the needs
of all the hairstylists in the world who want to
share their creations in the social media.
We are focused on creating a strong relationship
between the brand and its followers, both
hairstylists and end consumers but also on
creating an international community with all
distributors to communicate the brand
uniquely, strengthening its values.
Fanola is focused on a behavioral and
emotional dimension. It’s a young woman,
sparkling, dynamic, unconventional, who loves
playing with colors, interpreting them as a
fashion accessory. Experience, sharing, “wow"
effects are the keywords for Fanola lovers.
FANOLA, IT’S MY BLOND!
Fanola is known worldwide thanks to No Yellow
shampoo; the quality and effectiveness of the
No Yellow Shampoo are the basis of the
product's success and they had generated a
worldwide awareness for the brand. The No
Yellow line has gradually expanded to offer a
complete service dedicated to blonde hair, with
products dedicated not only to the care but also
to coloring and bleaching, always characterized
by the presence of specific pigments that
counteract unwanted yellow reflections.
ABOUT US
Company Name:
Pettenon
Cosmetics S.p.A.
Company Address:
via del Palù 7/d
35018 San Martino
di Lupari (PD)
Brand:
Fanola
Founded in:
2005
Website:
www.fanola.it
Marketing Manager:
Ms. Chiara Brunoro
Senior Product
Manager:
Mr. Matteo Vecchiato
Digital Manager:
Mr. Paolo Mezzalira
Main Brands:
Fanola; No Yellow;
No Orange; Orotherapy
Main Export
Destinations:
Europe, North America,
Australia; United Arab
Emirates; New Zeland,
Canada

Fanola is designed to meet the
needs of all the hairstylists in the
world thanks to a complete range
of extreme quality products.
REASONS WHY
Frequent Innovation
Brand focused on social media
Extreme performing products
100% Made In Italy
Professional Quality
Hairstylist’s community
International Distribution
STAR
PRODUCTS
No Yellow Shampoo
& Mask
The professional
treatments range
with the Extra Violet
Pigment to neutralize
undesired yellow
effects on bleached,
blonde, streaked
or gray hair. The
formulation is enriched
with Grape extract for
an antioxidant action
and Silk Proteins for
shine. The Shampoo
neutralizes the yellow
undertones with an
immediate toning action
and the mask neutralizes
the yellow undertones
leaving the hair soft
and shiny.
No More Treatments
A compact range of
products for coarse,
unruly, frizzy hair to
nourish, moisturise and
disentangle hair.
Thanks to the Active
Miraclay Technology TM
enriched with natural
Clay, Fanola introduces
a new product category,
THE STYLING MASK that
combines the properties
of a mask with those of
a styling product to get a
natural and longer-lasting
styling without the use
of any further product.
Nutricare Treatments
A complete restructuring
range for dry and frizzy
hair. All the products
are formulated to
give hydration and
nourishment to dry,
stressed and damaged
hair thanks to the Milk
Proteins and Linseed Oil.
Fanola Color
Permanent coloring
cream with ammonia,
enriched with Ginkgo
Biloba. Available in
124 shades, which
can be mixed together
to obtain infinite shades
of color. Formulated
to respect the skin
and hair, it leaves hair
bright and healthy and
guarantees a long-lasting
result. It allows to realize
uniform and bright
colors with rich, deep
and natural reflections
with 100% coverage of
white hair.

FARMEN
A HISTORY OF SUCCESS
AND VALUES
Farmen International Cosmetics Distribution
was born in 1964, in a small three-room laboratory
in Turin, Italy. A genuine firm, fruit of the
labour of two generations, offering effective, reliable
and cutting-edge products to beauty
treatment and hairstyle professionals. A firm
that is recognised and appreciated in more than
80 countries, across the five continents. Right
from the first product, Farmesil silicon spray, a
brainchild of founders Mariarosa Ceccon and
Piero Manzetti, it stood out for its innovative
and modern business approach. This is how
the first gas-free Italian hair spray, Natural, was
born, and all the other products that enrich its
three brands: Vitality’s, Neà-Spa and Fascinelle.
Below, Farmen's Management
and headquarters.
ABOUT US
Company Name:
Farmen International
Cosmetics
Distribution SpA
Company Address:
Via Leinì, 150
10036 Settimo Torinese (TO)
Italy
Website:
www.farmenspa.com
Founded in:
1964
Main Brands:
Vitality's, Neà-Spa,
Fascinelle
Main Export Destinations:
The World
A COMPLETE PRODUCTION CHAIN
One of their strong points is the ability to
manage the entire production chain within the
company: from the initial concept to the selection
of raw materials and active ingredients,
right up to production, delivery and education
of the end user. Only in this way, by meticulously
checking each and every step, can
Farmen truly guarantee the quality and reliability
of their products. These tests are so stringent
that no more than around 100 of the approximately
600 formulas evaluated every year
are actually manufactured on an industrial
level. Since its establishment, Farmen has
always pursued a single objective: offering beauty
and style professionals effective, reliable
and innovative products to meet all their working
needs. The result of this commitment
is reflected today in three production lines:
Vitality’s, Neà-Spa and Fascinelle. Vitality’s
is the line dedicated to hair stylists, offering
a complete high-quality range designed to
enhance clients’ style and improve their wellbeing.
These specific colouring, shaping and
styling solutions offer added value: the creativity
and experience of Italian-made products.
Neà-Spa is the brand dedicated to the professional
beauty sector. This complete range of
treatments for the face and body uses natural
and exclusive active ingredients derived from
Farmen’s research. Fascinelle, the brand created
to satisfy the needs of clients who purchase
through the selective perfumery channel, is a
complete line of high-end products for the wellbeing
and styling of hair.

Left, some images of
the production chain.
REASONS WHY
A Modern Company
Strong Research and
Development Department
A complete production
chain
Local and glocal at
the same time
Made in Italy
Strong values
50 years of experience
THE CHARTER OF VALUES
Farmen has always believed in values such as
respect for the environment, safety at work,
customer care and commitment to the local
environment, with the awareness that profit
and responsibility cannot be separated. Today
Farmen has decided to go beyond this mission
statement, formalising their values and objectives
with the project “The Sustainable Colours
of Beauty”, a social responsibility strategy that
aims at promoting a new kind of beauty, closer
to the Environment and to People. The first result
of this commitment was the formalisation
of the “Charter of Values and Commitments”
which was born as an evolving document and
becomes richer through dialogue with all the
firm’s stakeholders. One of Farmen's strong
points is the internal management of most
of the supply chain, which ensures the maximum
quality, transparency and reliability of
their products. Raw materials: Farmen is developing
a sustainable supply policy based on
environmental and human rights protection.
The aim is to guarantee that even suppliers
of their main ingredients respect this policy by
the end of 2018. Packaging: Farmen is at work
to eliminate overpackaging, reduce the weight
of packages by 15%, and reach 100% recycled
paper and cardboard, partly certified as sustainable
by the end of 2018. Finally, the company
provides support, assistance and training before
and after sale to professional clients, ensuring
that products are 100% safe both for
humans and for the environment, thanks to
thousands of analyses carried out each year
by quality control at R&D laboratories.
FROM GLOBAL TO LOCAL
Farmen is a traditional Italian firm, strongly
linked to the local environment and at the
same time present in more than 80 countries
across the 5 continents. It is a spokesperson for

FARMEN
Italian quality in the World. Reconciling this twofold
nature has always been one of the essential
points in its corporate mission: for this reason,
70% of personnel lives in Settimo Torinese and
90% of first level suppliers can be considered
local. Always in this perspective, Farmen offers
continuous and practical support to the local
social fabric, sponsoring sport activities, NPOs,
students, hospitals and other organisations. But
international markets are also an integral part of
the soul of Farmen: future goals include penetrating
markets in ex-Yugoslavia, Argentina, Perù,
Chile, Turckey, Singapore, Mongolia, Norway, Sweden,
UK, Ireland, Iceland, Mexico, South Africa.
What type of partners are we looking for? Professional
importers, corporations, and retail chains.
PEOPLE: THE ADDED VALUE
Farmen's employees are their greatest asset:
for this reason, the firm guarantees health protection
and safety at work, transparent recruitment
policies, equal opportunities and equitable
remuneration, special terms for maternity
and agreements with nurseries, freedom of
trade union representation and continuous
professional development. In parallel, we share
the will to commit to a strategy of tangible and
transparent external communication, to make
Farmen's commitment visible and involve the
entire supply chain. Additionally, we support
the local environment and the local community,
with the creation of virtuous economic and
social systems.
STAR
PRODUCTS
Zero/Vitalitys
Zero is Vitality's
revolutionary colour
treatment that covers,
lightens, protects,
and restructures hair,
reducing the risk of
skin sensitivity to
a minimum. All this
with no ammonia or
parafenilendiammina.
71 splendid shades
for perfect highlights,
shine, and body.
Deco/Vitalitys
The new Deco line is
the professional choice
to play freely with light
and look after hair at
the same time. Deco
contains Complex oil, a
precious blend of Cotton
oil and Illipe butter
that by nourishing the
hair helps reduce the
depleting effects of the
bleaching process. The
keratin in the formula
works synergistically
with the Complex oil
to protect hair and
condition it superbly.
Deco comprises a
complete range for all
lightening needs, looking
after both scalp and hair.
Epurà /Vitality’s
From the heart of nature,
to the heart of beauty.
From the unspoilt nature
of the Alps to the
advanced technology
of Vitality’s labs comes
Epurá. Pura Complex:
Gentian, Mountain
arnica, Scots pine,
Lemon balm, Juniper,
St. John’s Wort.
A multifunctional
botanical complex
carefully selected in
collaboration with
expert botanists to
guarantee a safe
and organic product,
from seed to extract.
Specific properties for
each type of problem
and intense fragrances.
Tone/Vitality’s
Delicate tone-on-tone
colouring with no
ammonia. It works
gradually over time
and doesn’t lighten
the base, for an
extremely natural colour.
Thanks to Switch-on
Technology, every nuance
was broken down
into all its tones to
scientifically balance
the percentages of
coloured pigments
and thereby obtain
pure nuances.

ARMANDO TESTA
Discover more on www.vitalitys.it #bellezzaviva
THE NATURE OF BEAUTY
Beyond the surface, beyond the horizon.
There where the view fades into the distance
and nature regenerates itself,
a new kind of beauty is created.
Real, natural. Living, emotional.
A beauty that cures. A beauty that is pure.
Your Beauty. Epurá beauty.

GA.MA
HAIR AND BEAUTY
TECHNOLOGY SPECIALISTS
GAMA Italy Professional was founded by Mario
Gardini in 1969, in the industrial outskirts of
Bologna. Since its origin, the company has been
synonymous with research and innovation,
launching the first-ever professional hair
straightener in the world. Since its
establishment, GAMA has continued to be a
trusted brand in the Hair and Beauty Technology
sector, thanks to its innovative approach to
product design and development. All GAMA
products are designed and manufactured based
on profound market knowledge, 50 years of
experience, and ongoing and continuous
dialogue with world experts. Since the company
was founded, the mission has always been to
make professional salon stylists’ life easier,
creating products with a focus on performance
and innovation, industry trends and hair-health.
Developing a product together with the stylists,
means understanding and satisfying all the
needs of day-to-day salon activities. The task is
tacked using holistic approach: the staff
immerses themselves in the professional world
to unlock its secrets, every aspect is important
ABOUT US
Company Name:
GA.MA SRL Unipersonale
Company Address:
Via Sant’Alberto, 1714
40018 San Pietro in Casale
Bologna - Italy
Tel. +39 051 666 8811
Email: info@gama.eu
Website:
www.gamaitaly.com
General Manager:
Mr. Pasquale Barillà
Export Director:
Mr. Ivan Luppi
Collections:
Professional: gama.professional,
GAMA Barber Series, Gama Salon
Exclusive. Consumer
Main Export Destinations:
North America, Europe,
Middle East, Asia
Photo left:
Pasquale Barillà,
General Manager,
receiving the MCB
Innovation Award
2019, for l’iQ
Photo right: Left,
Pasquale Barillà
General Manager,
right, Carlos José
Ceva, President
of the Group.
and subject to analysis, as any one of them may
lead to the development of technical and
physical product characteristics. From hair
straighteners to hair dryers, curling irons to
accessories, hair nourishing products to the
men’s clippers, trimmers and more, GAMA
prides itself on leading hair product solutions
for everyone. Its focus on innovation, technology,
fashion and beauty trends has positioned GAMA
as a brand whose products fulfill and exceed

the everyday needs of salon activity, satisfying
the most demanding professionals, while also
catering to the everyday consumer. After forming
a strong base serving the Italian market, GAMA
expanded its business worldwide. Today the
brand is present in over 50 countries worldwide,
with main headquarters in San Pietro in Casale
(BO), offices and four production and research
and development sites in Brazil, Argentina, Italy
and China. There is also a direct presence in
Russia and several South American countries.
HISTORY
Since its founding, GAMA was conceived to be
an innovative game-changer that aimed to
revolutionise the industry and market forever.
It all started in 1969 when the creative wizardry
of a number of beauty salons inspired Mario
Gardini to seek a new way of interpreting hair
care. The end-result was GAMA - which stands
for Gardini, Mario - with none other than
the birth of the first ever mass-produced
professional hair straightener.
The launch of Quick-Heat Technology in the
late 90s made the impossible possible; the
introduction of hair straighteners that heated
up and were ready to use in less than a minute,
not only changed the way professional stylists
worked, but also had a massive influence in
popularizing consumer straighteners and
helping them become the staple they are
today. Quick Heat Technology was followed by
the introduction of Instant Heat Technology
(IHT), which was patented and launched in the
professional market in 2010. This innovative
technology revolutionized the world of styling,
thanks to a state-of-the-art heating element
that reaches working temperature in just 14.3
seconds, with a constant and extremely
homogeneous distribution of heat over the
entire surface of the heating plates & tubes as
long as the straightener is turned on. IHT
technology makes GAMA Professional hair
straighteners & curling irons the fastest in the
world to reach working temperature and be
REASONS WHY
Focus on innovation and creativity,
putting out state-of-the art,
game-changing products with
a focus on the professional world
Italian Design
Always at the forefront
of industry trends
Over 50 years of experience
in the hair-styling industry
Versatile and complete range of
products, conceptualized to satisfy
the most demanding stylists
as well as mass consumers
capable of keeping the temperature constant.
The result is that your hair will no longer
experience any thermal stress caused by
changes in temperature. Pass after pass, the
result will be always the same: healthy, sleek,
shiny hair. Another milestone in GAMA's
ongoing pursuit for technical innovation and
quality was the introduction of the new ranges
of entirely “Made in Italy” professional hair
dryers. However, the next big industry gamechanger
would arrive with the introduction
of the prototype of the iQ perfetto at the
2019 COSMOPROF Bologna trade fair: a
groundbreaking ultralight, compact, minimalist
and disruptive professional hairdryer that
promises to start a new era in the hairdryer
market, for professionals and consumers alike.
PROFESSIONAL WORLD
GAMA’s Professional world is formed by three
main collections: gama.professional, GBS &
GAMA SALON EXCLUSIVE. They are GAMA’s topof-the-range
of professional hair dryers,
straighteners, irons, trimmers and clippers,
built with the most demanding stylists’ needs in
mind. All these products blend innovative design
and the latest technology with pure “Italian
Design” and “Made in Italy” quality. GAMA has

GA.MA
its own Lab & Engineering facilities in Italy
dedicated to research and innovation where
each professional product is carefully studied,
developed and tested before distribution. The
motors and inner components of the hairdryers,
irons, clippers and trimmers are thoroughly
designed and built in order to guarantee the
best performance and top reliability of each and
every product.
CONSUMER WORLD
GAMA’s Consumer lines were created with one
clear objective in mind: to provide a professional
experience from the comfort of your own home.
The range consists on a wide and complete
selection of professional-inspired, premium
hair-technology products put together to satisfy
the needs of every consumer, inspired by
the latest trends and technologies in the
professional industry, and the latest
developments in hair health.
STAR
PRODUCTS
by prolonged
professional use of
traditional hair dryers.
G-Style Oxy Active
The G-Style Oxy Active
IHT is an innovative
professional straightener
fitted with Oxy-Active
Technology. Thanks to
the emission of active
oxygen with antibacterial
properties, this
technology guarantees
shiny, elastic hair and
deep-cleansing of the
scalp. It is also
especially designed to
enhance the health of
permanently colored hair,
by neutralizing the
negative effect of the
coloring treatment’s
chemicals, closing the
hair cuticles and
protecting the hair’s
surface from the damage
produced by free
radicals. This generates
the Color Lock effect,
brighter and greater
lasting color.
It is an extremely
versatile and elegant
barber line composed
by magnetic clippers,
a clipper, trimmer, shaver
and a straightener;
all designed for cutting,
trimming, shaving and
finishing styles with
maximum precision.
Thanks to state-of-the-art
technology and highquality
materials, the line
offers exceptional results
and meets the demands
of the toughest
customers.
Classic
As its name indicates,
the Classic is GAMA’s
long-time professional
staple. The entire
GAMA Classic range
is a “Made in Italy” line
designed for everyday
salon use. Specially built
for continuous, repeated
and prolonged usage, its
long-lasting, 2200-Watt,
Italian AC motor, reduced
noise, and cool shot
IQ Perfetto
G-Style Oxy Active Series GBS Classic
iQ Perfetto
iQ Perfetto, the intelligent
hairdryer. At just 294 gr,
the iQ Perfetto is the
lightest best-performing
hair dryer on the market.
Revolutionary, ultra-light,
compact, minimalist: it
inaugurates a new era in
the history of hair dryers.
It is fitted with a smart
brushless motor, with
digital control interface
that enhances its
performance by adding
unique and innovative
benefits. With a motor
speed of 110,000 rpm
and air pressure of 650
mm H2O, it dries hair
30% faster than
traditional hairdryers,
allowing the hairstylist to
work more efficiently. Its
light, ergonomic design
prevents muscle damage
to the arms and
shoulders caused
Series GBS
Our passion for styling
led GAMA researchers
back to their roots, to the
Barber Shop, the place
that has historically been
every true gentleman’s
special place to relax
and take care of himself.
GBS, or GAMA BARBER
SERIES was inspired by
the world’s best Barber
Shops and the latest
global grooming trends.
button make it perfect for
all professional salons
looking for performance
and long lifecycle.
Available in a wide variety
of colors and hair
accessories, the Classic
is the perfect choice for
stylists and demanding
consumers alike who
want an ultra-reliable tool
to help them achieve
their dream hairstyles.

IBECOSMETICA
HELPING CREATE
HAIR BEAUTY PAR EXCELLENCE
NIKA HAIR BEAUTY EXCELLENCE is a brand
of professional hair care products, part of
Ibecosmetica Srl (a company based in Pisa),
which has been operating in the beauty industry
for more than 15 years. The company launched
the Nika Hair Beauty Excellence brand in 2011
with a very specific goal in mind: to satisfy
demanding customers with high-quality products
which were safe and, in the same measure,
efficient. This was possible thanks to the indepth
research in the field of high-quality hair
treatments and patented formulae with exclusive
technology. Its commitment continues as it
invests 15% of its yearly revenue in R&D. Today
the Nika Hair Beauty Excellence brand is a
mixture of quality and elegance, reliability and
technology which succeeds in amazing customers
and making hair more and more beautiful.
ABOUT US
Company Name:
Ibecosmetica
Srl
Company Adress:
Via Ponte a Piglieri, 8
56122 Pisa
Italy
Tel. +39 050 41426
Fax +39 050 7846938
Email: info@nika.it
Website:
www.nika.it
Founded in:
2011
Founder & CEO:
Eduard Nika
Main Brands:
Nika Hair Beauty Excellence
Fairy Silk, KPerfection, Age
Restore, Reflection, Styling
Secrets, Liquid Pigments,
Frozen Blonde
Main Export
Destinations:
Europe, Far East
THE BRAND
NIKA HAIR BEAUTY EXCELLENCE, the premium
brand of professional hair products, forms part
of the IBECOSMETICA company portfolio in
Pisa, which has worked in the beauty industry
for over 15 years.
The company launched the brand in 2012 with
one sole objective: to satisfy demanding clients
with high quality products that promise
maximum haircare and protection.
The brand today represents the perfect
combination of quality with elegance, reliability
with technology, and offers a product range
which amazes always with its guaranteed
results: healthy, beautiful hair.
THE COMPANY
With its NIKA HAIR BEAUTY EXCELLENCE brand
and specialized team of experts, IBECOSMETICA
works each and every day to create products
that reflect the distinctive brand qualities of
Excellence and Beauty. Having begun in the
Italian market, the company is now focusing on
establishing itself as an industry leader in key
countries around the world. On a global level,
the area displaying the most growth in this
period is Europe. Specifically, the most
“responsive” markets in terms of turnover are:
Italy, Switzerland, France, Spain, Portugal,
Malta, Russia, Romania, Germany and Latvia.
The Middle East is another important area of
growth for NIKA HAIR BEAUTY EXCELLENCE,
which operates in Oman, Turkey, Jordan and

REASONS WHY
Kuwait. The main goal of IBECOSMETICA SRL
is to establish a stronger and wider presence in
the EMEA region with NIKA HAIR BEAUTY
EXCELLENCE products: the next step could be
a launch into Africa, beginning with South
Africa. And, after that, a transatlantic move into
the American market…
THE EDUCATION PROGRAM
IT’S TIME TO BE UNIQUE!
Are you looking for something different from
the usual training courses for personal
success? The role of beauty and wellness
creator requires not only inclination, but also
specific knowledge that allow him to meet the
needs of each customer in a personalized
way. For this reason we want to offer you the
tools to excel, becoming a Nika Specialist.
How? Through the new Nika Education
Program, that we are going to present you in
the following pages. Your future is in your
hands and depends on what choices you make.
Choose to become a Nika Specialist, which
means knowing perfectly Nika world and bring it
on salon, is definetely an important step for your
success. We have prepared for you 5 amazing
courses rich in content for all you needs:
• PRODUCT TRAINING
• MY INSPIRATION
• INSPIRATION SHOW
• TRAIN THE TRAINER
• TRAIN THE SALES
We are looking forward to stay by your side to
grow and to excel together so you will become
a Nika Specialist.
We are dedicated to
fulfilling our customers'
dreams
Nika inspires trust
through tools, services
and products
Exclusive services and
amazing products
Excellence in formulas,
packaging, professional
services
The hair care products
are designed for both,
professional in-salon
treatments and after
care products
Nika Education System
has international trainers
around the Globe
Nika Education Protocol
is designed to give
measurable results, a
unique and profitable
experience

IBECOSMETICA
MARKETING AND SALES MATERIAL
Nika Hair Beauty Excellence invests in a
multichannel strategy of communication that
supports and enhances the products and
services offered. Underpinning the communication
strategy are the Salon and Salesforce, who
can count on the aid of coordinated materials
such as exhibit stands, totems, posters,
display units, presentation kits, etc.
THE TRADE FAIRS
NIKA invests strongly in trade fairs to raise
brand awareness, introducing the products to
new potential clients in an elegant manner
suited to its prestigious market leader position.
STAR
PRODUCTS
NIKA HAIR CARE
• Fairy Silk
100% made in Italy
The new frontier of
sublime smoothness.
The best smoothnes
ever: sublime, perfect
and more. Nika Hair
Beauty Excellence
presents Fairy Silk,
the professional range
product that makes
incredibly easy to
achieve “sublime silky
smoothness” up to 5
five months. Fairy Silk
has won the special
award for best hairsmoothing
treatment,
endorsed by 72,9%
of italian hairdresser.
• Kperfection
Give new life to youth
hair. The best hair
reconstruction technology
ever produced.
KPerfection is the
intensive professional
treatment for hair fibre
reconstruction, fortified
with Smart Keratin, it
reconstructs severely
damaged hair from the
inside, restoring strength,
elasticity and shine.
KPerfection has won
the special award for
best hair-reconstructing
traetment, endorsed
by 83,3% of italian
hairdresser.
• Age Restore
100% made in Italy
Luxury timeless hair
care. The best hair
anti-age technology
ever produced.
The secret to youthfullooking
hair that defies
the passage of time is
Hydration. This is the
magical need that
inspired Nika Hair
Beauty Excellence to
create its Age Restore
product range, that
penetrates deep into
the fibre, reviving tired
and worn-out hair.
NIKA HAIR COLOR
• Reflection
100% made in Italy
Illuminate your hair with
reflection.
An innovative formula
for supersoft hair with
spectacular haircolor
results. Discover
Reflection with MPP
Technology, an innovative
and professional
permanent haircolor
system enriched with
Babassu Oil and Soy
Protein to guarantee
top-class results every
single time, along with
incredible sheen and
intense conditioning.
• Grace
100% made in Italy
Surprise with brilliance.
Permanent colouring
system, totally AMMONIA,
PPD and RESORCINOL-
FREE. Nika Hair Beauty
Excellence presents
Grace, an innovative and
professional permanent
colouring system, totally
Ammonia, PPD and
Resorcinol Free for
complete hair care and
perfect colour results so
that hairdressers can
fulfil every woman’s
dream of beautiful hair.
• Liquid Pigments
100% made in Italy
6 Liquid pigments ultraconcentrated.
Color no
limits with liquid pigments.
The 6 new pure colour
pigments can be used
with any form of hair
service - to restore life
to tired faded colour, to
create fashionable
colour effects, to shade
or remove undesirable
brassy tones. For hair
colour which is always
personalized and
“custom-made”.
• Frozen Blonde
100% made in Italy
The new generation hair
lightening. The new
system of 3 bleaching.
For all lightening
techniques. How many
times does one of your
clients ask for ultra-blonde
hair or a fashion colour,
like a pastel? We’re
guessing it happens a lot,
but often they hesitate in
the fear that bleaching
may damage their hair.
Well, now they need fear
no more! Thanks to new
Frozen Blonde, the result
of dedicated Nika
research, you will be able
to give clients the colour
they dream of whilst leaving
hair in excellent condition,
gleaming and soft.
NIKA HAIR STYLING
& FINISHING
• Styling Secrets
100% made in Italy
Hair trends. Hair beauty.
Unleash your creativity
with the new nika styling
secrets product range.
The versatility of Styling
Secrets allows you to
modify the hold level
achieved by products by
mixing the liquids together
or to change the final
colour result by adding
Liquid Pigments.

INEBRYA
WELCOME TO A NEW
SENSORIAL EXPERIENCE
Inebrya is the professional haircare brand
created in Italy for the hair artists of the world.
The brand name comes from the Italian verb
“inebriare” which means to exhilarate, to
stimulate, to excite.
The Inebrya products “inebriano” because
they move the senses through the colors
(packaging and fluids) and the fragrances
that fulfill the air since the first born in 1999.
These features are rooted in the brand’s DNA
which stands for high sensorial experiences.
In the Italian laboratories every new product
is conceived, developed and produced
selecting with great accuracy cosmetic and
delicate fragrances, innovative transforming
textures and sensorial packagings. Like one
of the latest additions, the Sakura family,
an ultra-feminine treatment line with an
innovative mask in gel offered in a transparent
packaging in PET. Being a professional haircare
brand means offering products covering all the
needs the end consumers want to solve when
approaching their hairdressers. Inebrya offers
a wide product range covering the following 3
areas: technical, treatment & care, styling &
finishing. Today Inebrya is distributed in more
than 60 different countries of the world, and
aims at reaching, empowering and helping more
professionals and customers around the globe.
Together with our best partners Inebrya attends
the largest international trade fairs for beauty
products and hair. In 2019 you have found us
around the world in these locations: Bologna,
Dubai, Mumbai, Las Vegas, Hong Kong. In 2020
the tour starts again with Cosmoprof Bologna.
INEBRYA offers exclusive products and solutions
for keeping hair healthy and beautiful, studied
to meet all the needs of haircare PROFESSIONALS
who bring CREATIVITY and PASSION to their work
every day, to make every woman feel UNIQUE.
ABOUT US
Company Name:
Pettenon Cosmetics
S.p.A.
Company Address:
via del Palù 7/d
35018 San Martino
di Lupari (PD)
Brand:
Inebrya
Founded in:
1999
Website:
www.inebrya.it
Marketing Manager:
Ms. Elisa Zanca
Senior Product Manager:
Ms. Silvia Borghetto
Main brands:
Blondesse, Ice Cream,
Black Pepper, Karyn, Sakura,
Inebrya Color & Bionic
Main Export Destinations:
more than 60 countries
in the world
Hair: Artistic Team Inebrya - Photo: Filippo Fortis

REASONS WHY
Hair: Artistic Team Inebrya - Photo: Filippo Fortis
Sensorial experience as a point
of differentiation
Complete professional range
(covering technical, treatment
& care, styling & finishing areas)
Constant research and newness
launches per year
100% made in Italy
Worldwide distribution
Attendance to the main beauty
and hair trade fairs
More than 20 years of expertise
International education
programs (training and shows)
Part of AGF88Holding
STAR
PRODUCTS
SAKURA
Sakura is the new
treatment line with
cherry blossom extract
as active ingredient,
inspired by Japanese’s
sakura, the blossoming
of the cherry trees
representing a moment
of rebirth and generating
power. A restorative
ritual for scalps and
lenghts. 100% vegan
with natural ingredients.
Innovative technologies,
water saving formulas,
panel tested fragrances.
Restorative Mask:
regenerating gel
treatment for scalp and
hair. The hero product of
this line, it is ideal as a
ritual for the scalp and
the lengths, it offers a
pleasant sensation of
wellbeing, vitality and
in-depth hydration before
and after shampooing.
Restorative Shampoo:
regenerating hydrating
shampoo. It cleanses,
nourishes and hydrates
the hair offering a
pleasant sense of
vitality for the scalp and
the lengths.
Restorative Oil:
precious brightening oil.
It leaves hair an instant,
glossy shine, leaving it
soft, light and silky to
the touch. Suitable for
all types of hair.

JEAN PAUL
MYNE’
LOVE FOR LIFE:
JEAN PAUL MYNÈ
OUR MISSION
In three words: Hair, Health, Innovation. It is a
story of daily commitment to find innovative
solutions that guarantee results, changing the
prospects of hair beauty and health in total
respect of hairdressers and their precious
profession.
CONCEPT AND ORIGINS
From the synergy of a outstanding scientific,
commercial, and strategic skills and the desire
to provide hairdressing professionals with a new
vision of focusing on the needs of their guests
and making them feel they are the centre of
attention. Seeking a balance between natural
active ingredients that are both safe and effective
to develop formulas that truly work on hair.
INNOVATION AND MORE
Jean Paul Mynè produces and markets
cosmetic products for hair, using active
ingredients of natural ingredients or similar,
continually seeking new solutions different
from those already ont he market to surpass
traditional limits. Available exclusively to
professional channels in Italy and in over 40
ABOUT US
Company Name:
Jean Paul Mynè
Company Address:
Via Galileo Galilei, 80
Sant’Elpidio a Mare (FM) - Italy
Website:
www.jeanpaulmyne.com
Founded in:
2010
Ceo and Marketing Manager:
Mr. Mauro Di Claudio
Marketing Manager:
Ms. Eliana Savino
Export Managers:
Ms. Emanuela Cavalieri, Ms. Maria Vassileva,
Ms. Marta Rossi
Main Brands:
Keratin Plus, Oxilock Plasma, Doc Color, Color
Juice, Ocrys, Organic Touch, Thermo Repair
Main Export Destinations:
Holland, Spain, Russia, Belgium, Israel, UAE,
Egypt, Poland, Denmark, France
Attention to the needs of salon professionals with dedicated courses
and events for a comprehensive professional approach to training.

Events, shows, fairs, and hair
fashion: Jean Paul Mynè offers
their hairdressing partners
complete and highly effective
professional training as well as
high-quality products.
national worldwide, Jean Paul Mynè products
are sought out for the innovative formulas,
design, and extraordinary results.
CORPORATE STRUCTURE
The Marketing & Design Division, a Training
Division, an Export Division, Administrative
Offices and Logistics Department are
all located at company headquarters in
Sant’Elpidio a Mare, while the R&D Centre
and production facilities are in Ascoli Piceno.
We have been working in Italy since 2011 and
today we cover about 40 countries worldwide:
from Northern Europe to Egypt. We have also
successfully penetrated the Russian market.
Growth has been significant, especially over the
past three years, thanks to openings towards
new markets, as well as the introduction of
important innovations in this sector.
EXCELLING IN EXPORT
Our strategy on foreign markets is to support
new distribution partners with a solid foundation
in technical training on the product and on the
brand, and successively modulate marketing
and communication strategies based on
the specific needs of the countries were our
partners operate. When it comes expansion
abroad, Jean Paul Mynè represents focuses
intensely on their Export Department, which
has grown over recent years with dedicated
resources that - in addition to opening new
markets - also deal in developing and assisting
clients with all their needs in terms of sales,
marketing, and training. Among the countries
to be developed, commercial partnerships are
being planned in England and in the United
States, where the market as expressed great
interest in our company.
REASONS WHY
INNOVATION
RESEARCH
NATURAL INGREDIENTS
VISION
SAFETY

JEAN PAUL MYNÈ’
STAR
PRODUCTS
FAIRS AND EVENTS
In the hairdressing sector, events are a vital
means of communication and visibility. Jean
Paul Mynè participates regularly at Cosmoprof
Bologna, which is one of the most prestigious
international trade fairs, as well as many
other fairs worldwide, in collaboration with our
foreign partners. When it comes to events with
hairdressers, we organise exclusive training
courses at Jacademy, an academy dedicated
to the education of hairdressers and how to
effectively use Jean Paul Mynè products.
A SYSTEM OF PRODUCTS
There is no hero product or line, as hairdressers
who discover Jean Paul Mynè opt for this
brand for the reliability and innovation that
characterise the entire system. The brand was
born with Keratin Plus Gold and were the first
to propose a safe, healthy, no-formaldehyde
formula to provide the market with a reliable
1
solution for longer-lasting smooth, manageable
hair. Ever since, each launch has been driven
by the desire to propose an alternative and
unconventional solution to meet the needs
of hairdressing professionals and balances
health, natural active ingredients, and respect
for the environment.
2
3
1) Keratin Plus Infinity
This product represents
the perfect convergence
of smoothing and
the development
of high-performance
methods and
technologies to facilitate
and optimise the
hairdresser's work.
In its new liquid version
and spray application,
Keratin Plus Infinity
is a 3rd-generation
smoothing treatment
that is simplified and
improves results by
reconstructing and
restoring damaged hair.
2) Doc Color
Jean Paul Mynè entered
the world of color with an
innovative proposal that
touches upon formula,
design, and result. An
ammonia-free approach
to unconventional color,
4
with no water and
an aloe vera base.
Doc Color is a Gourmet
Color Experience born
of the desire to involve
the salon guest in
a color system with
gentle active ingredients
that is comfortable
and easy to apply,
yet offers high coverage
and intense highlights.
Hair color becomes
a wellness spa
experience for hair.
3) Color Juice
The Gourmet Color
Experience is completed
with the Color Juice
world, designed
to transform the
conventional cream color
experience into a totally
new experience in terms
of packaging, ingredients,
and results. Inspired
by the world of street
food, Color Juice is the
“ammonia-smart” version
of cream hair color.
With no water, it contains
up to 75% aloe vera
in some nuances and
is enriched with 13 amino
acids to rebuild hair
during application to
make it extra shiny
and strong.
4) Oxilock Plasma
This exclusive complex
of substances of
organic origins is the
fruit of Jean Paul Mynè
laboratory research
that guarantees the
possibility to revitalise
damaged keratin fibres.
When used together
with any chemical
in-salon treatment
(like bleaching or
permanent coloring),
it makes it possible
to restore hair health
with surprising results.
A precious blend of
organic acids, amino
acids, and special zinc
salts that are absorbed
into the damaged
structure of the hair,
bringing it back to life.

KLERAL É
CREATIVITY, PASSION
AND TECHNOLOGIES
Founded in Turin in 1968 by the Marianella
family, Kléral System is today a leading
manufacturer of professional hair care &
beauty products. Thanks to creativity, passion
and advanced technologies, Kleral is currently
exporting to over 80 countries across five
continents and can offer comprehensive and
customized service to develop and supply
Luigi
Marianella,
CEO of Kléral
System s.r.l.,
is leading the
company in
its quest for
worldwide
expansion.
ABOUT US
Company Name:
Kléral System s.r.l.
Company Address:
Via Robert Baden Powell, 6
10024 Moncalieri (TO) – Italy
Website:
www.kleral.com
email
info@kleral.com
Main Brands:
Kléral, Lovien Essential
Main Export Destinations:
U.S.A., Canada, Australia, Israel,
Europe, Ukraine, Russia, Middle East,
Central & South America
Social Media:
INSTAGRAM: @kleralitaly_official
FACEBOOK: Kléral System - Made
in Italy
YOU TUBE: kleral system.italia
innovative & original private labels “Made in
Italy”. 50 years of experience combined with
an R&D department and Marketing & Sales
are able to provide customers a wide range of
hair care and beauty products. Last but not
least, all Kléral System products are entirely
manufactured in Italy and certified by UNI EN
ISO 9001-2015. A wide range of top-level
technical training, courses and workshops
are periodically offered to all clients both in
Italy and worldwide in order to teach new
techniques combined with the latest fashion
trends and elegance. Kleral System has also
been received the “OK ITALIA” award and is
recognized as one of the best cosmetics
manufacturers in Italy. The company boasts
over 600 formulas for products that are
checked step by step and tested. Kléral
System is sensitive to the environment and
seriously committed to developing and

delivering innovative new lines of organic
products, free of dangerous ingredients.
Despite a full time commitment to the
cosmetics sector Kléral System also gives
great importance to charity by supporting the
humanitarian organization AMSES in Capo
Verde. Thanks to strong determination &
expert fundraising, the company succeeded in
developing and opening a social-health centre
and a beautiful kindergarten for orphans. In
recent years Kléral has been consolidating its
presence in over 80 countries worldwide such
as U.S.A, Russia, Ucraina, Middle East, Latin
America, Israel, Canada, Australia, Europe,
India, with a view to conquering more countries
to consolidate our presence in Northern
Europe, Asia and South Pacific.
A selection of images of the
the company's production area.
REASONS WHY
100 % Made in italy
Production site in italy
Experienced & high-profile R&D
department
Strong creativity & passion in
marketing, social media & sales
department
Advanced technologies
Tailor made & customised
projects for private labels
Committed to deliver bespoke
beauty to the world
Over 50 years of experience
Currently exporting to 80
countries worldwide
Advanced & expert educational
services
Sensitive to the environment
Seriously committed to charity

KLERAL É
STAR
PRODUCTS
Magicolor Fantasy
Professional hair color with
regenerating properties
of vitamins: a - b3 - c.
Extremely bright colors.
The vitamins reinforce
and protect the hair and
scalp from damage
caused by the chemical
process of dyeing, making
the color brighter.
Colors with exceptional
performance and vibrant
highlights.
Blonde Argan Deco Oil
Revolutionary delicate
bleach in oil. Ammoniafree,
for light and delicate
bleaching even on sculp.
Respects the structure
of the hair, through the
protective and regenerating
action of Argan Oil. Argan
Deco Oil is a delicate
lightening oil, perfect for
those who wants to get
intensity and shades of
Blonde Shades of Light
9 Tones
Blonde Shades of Light
9 Tones represents a
revolution in bleaching
powder especially
formulated for blonde hair.
9 Levels with bond
protector kleraplex
concept. Professional
dust-free grey bleaching
powder with lightening
power to lift up to 9 tones.
Rich Argan & Shea
Butter Royal Pearls
Explore a new dimension
in hair care, the pearl: a
precious and desirable
Semi di Lino Gold Filler
Our “flax seed” line is
the perfect solution for
dry and damaged hiar.
Flax seeds are full of
essential vitamins and
minerals which provide
nourishment to the hair
follicles and encourage
stronger and healthier
new growth. Furthermore
its high omega-3 fatty
acids fight dryness and
increase elasticity, which
means less breakage.
Gold filler is a velvety
fluid with a soft and light
texture, developed to give
brightness, hydration and
fullness to all types of
hair. Thanks to its special
dispenser you can use
just the right quantity of
product on the hair.
shiny blonde. Ideal
for any bleaching
and colourcleansing
treatments that
respects hair structure,
it is indicated as a
pickling agent.
cosmetic architecture for
hair. Peerless hair styling
filler in “bubble-ball”
texture that adds glow
and visible rejuvenation
to hair. With super
concentrated anti-aging
and anti-pollution active
ingredients that add
glow and visible
rejuvenation to hair.

LAB37
THE HIGHEST QUALITY FOR THE
FASHIONABLE HAIRSTYLIST
Intuition and thirty years of experience in the
field of professional products for hairdressers.
This is where the ideas and trend proposals
from the Lab37 group take shape. A dynamic
company attentive to the needs of professionals
and their beauty salons. Their goal? To create
and supply a vast assortment of products
necessary for creating glamorous hairstyles.
The company's headquarters and production
facilities are located in Cherasco, a small town
in northern Italy at the foot of Monviso in the
Western Alps. A strategic position to distribute
high quality products worldwide thanks to the
excellent roadways that also make it possible to
quickly reach Milan, the capital par excellence of
fashion and the most innovative trends in the
hairstyle and beauty sector. In Lab37 factories,
a team of experts develops and produces a
complete range of professional hair products
related to coloring, color removal, finishing and
other technical applications, not to mention the
exclusive line of therapeutic products. The
decision to focus on a customized marketing
strategy based on the territory and focused on
the needs of the individual has proved to be this
company's key to success. Attention is paid to
listening to the needs and desires of each client
in order to offer them the best solution. At
ABOUT US
Company Name:
Lab37
Company Address:
Via del lavoro, 37
Loc. Cappellazzo
12062 Cherasco (CN)
Italy
Tel. +39 0172 495277
Email: info@bbcos.it
Website:
www.lab37group.com
www.bbcos.it
Founded in:
1999
Main Brands:
BBCOS
Lines: Keratincolor,
Innovationevo, Art & Tech,
Green Care Essence,
Kristalevo, Sun Gold
PRO.CO. ITALICARE
Main Export Destinations:
Over 55 countries worldwide:
Europe (Italy, Switzerland, France,
Spaing, Portugal, Great Britain,
Ireland, Belgium, Denmark, Czech
Republic, Slovakia, Hungary, Croatia,
Bosnia-Herzegovina, Serbia, Albania,
Greece, Cyprus, Romania, Poland,
Ukraine, Crimea, Lithuania, Latvia
Austria, Bulgaria, Slovenia, Sweden,
Germany, Macedonia)
Asia (Russia, Turkey, Uzbekistan,
Lebanon, Egypt, United Arab
Emirates, Saudi Arabia, Kuwait, Iran,
Taiwan, Georgia)
North America (USA, Mexico,
Puerto Rico)
Central & South America (Costa
Rica, Panama, Ecuador, Bolivia,
Chile, Uruguay, Belize Colombia,
Brazsil, Canada, El Salvador,
Martinique, Nicaragua, Guatemala)
Oceania (Australia)
Africa (Tunisia, South Africa)
Lab37 founders, Gian Carlo Beccaria
and Raffaele Bertola.

supply channel of beauty products. ITALICARE,
the brand intended for retail stores with an
extremely flexible offer, and with a production of
private labels available for customers who
request them. An important choice to make
professional hair care products available to
everyone, but with high quality results for those
who know how to make the right choices.
bbcos technical team.
present, Lab37 professional hair care products
are sold and present in over 55 countries. The
company is proud to guarantee and certify 100%
Made in Italy origin. What are the features that
make their products unique? Strictly Italian
quality, talent and style. Choices that match the
demands of foreign markets, always attentive
to the origins and safety of raw materials.
The presence of GMP 22716 and ISO 9001
certifications represents a further guarantee of
quality for customers.
FOLLOWING GLOBAL CHANGES
The cosmetic market has undergone profound
and radical changes in recent years and
companies have begun to offer a selection of
sustainable and innovative products. For this
reason, Lab37 has created three types of brands.
BBCOS, the top-of-the-line brand with its wide
variety of products for beauty salons that aim for
excellence. A flagship line that encompasses
high level skills, knowledge and experience. PRO.
CO, the brand born recently with a line of
professional hair care products aimed at the
Hi-tech research and scrupulous quality controls
guarantee only the best and most effective Lab37
products to meet the demands of salon professionals.
REASONS WHY
High quality, cutting-edge
professional products
Flexible and constantly updated
production
Diversified offer for different
markets (BBCOS, PRO.CO,
ITALICARE, Private label)
High level know-how thanks
to extensive experience in the
hairdressing sector
Made in Italy guaranteed
Personalized service to engage
customers
GMP 22716 and ISO 9001
Certifications
Availability to technical support
and the latest styling trends

LAB37
STAR
PRODUCTS
A PERFECT SYNERGY OF ELEMENTS
Lab37 believes in sharing skills and teamwork,
two factors that reflect the approach of the entire
company. Many collaborators and employees
have been working in this business for years,
some since the days when the company was
founded. What sets Lab37 apart? People with
their passion and experience in generating
a virtuous circle. In the internal laboratory,
experts are committed to identifying innovative
formulations using ingredients that can be
activated effectively within each product. The
internal production takes care of the selection
of raw materials and realizes the various lines
using European machinery at the forefront of
technology. A precise process to ensure greater
control of high quality. The decision to rely on a
trusted logistics network allows shipments all
Meristema
Meristema is the new
BBCOS trichological line
with stem cells. An
exclusive detoxifying
treatment with purifying
and strengthening
benefits. Ideal for
contrasting hair loss,
dandruff and excess
sebum. Enriched with
a pleasant fragrance
with notes of mint and
eucalyptus, delicate on
every type of skin thanks
to botanically derived
coloring and the absence
of allergens.
Innovatioevo
Innovationevo is the
permanent oxidation
hair coloring with low
ammonia content that
guarantees complete
coverage of gray hair.
Thanks to its 3-action
formulation, it colors,
nourishes and
of hydrolyzed keratin
which guarantees 100%
coverage of gray hair.
It nourishes the hair
thanks to the presence
of keratin and
guarantees a brilliant
and healthy result.
Styliss
Styliss is the specific
treatment for smoothing,
regulating and
restructuring all types
of hair. A blend of rice
and bamboo extracts
combined with natural
keratin hydrolysates;
act in synergy with the
MyPlex technology
to guarantee a safe,
healthy and natural
result. Smoothing
protector shields hair
from heat and moisture
thanks to the innovative
waterproof formulation.
over the world. Accuracy and rapid service in
preparing and delivering orders are characteristics
appreciated by Lab37 partners. The company
also offers complete technical support with
training and teaching activities on how to use the
products and how to obtain optimal results.
Strongly strategic and functional activities are
designed specifically for professionals and for
customers themselves to foster communication
and dialogue and to emphasize the importance
of always putting people at the center.
moisturizes hair to
achieve a uniform color.
Linseeds and argan oil
penetrate the hair,
enriching them with
vitamins for a more
intense and lasting color.
More than 100 shades
available.
Keratincolor
Keratincolor is the
permanent coloring
without ammonia
and with the addition
Kristalevo
Kristalevo is the
complete hair care line
made with the precious
benefits of a unique
combination of linseeds
and argan oil. The
exclusive formulation
allows the two natural
active ingredients to
optimally activate their
properties for a
complete restoration
of the hair.

LABOR PRO
BELLEZZA PER PASSIONE
MORE THAN 50 YEARS OF
EXPERTISE AND KNOW-HOW
OUR HISTORY
In 1967 Mr Giuseppe Bruccoleri founded Labor,
artisan business of tailor service, specialized
in work wear and located in Empoli- Florence,
Tuscany. Giuseppe is responsible for sales,
while her sister cuts and sews.
1973: Labor’s foundations are consolidated.
High ambition of Giuseppe requires more
communication to support growth. Giuseppe
creates therefore the first “fashion” catalogue
proposing stylised patterns of new clothing
models.
1975: Highly successful participation on
international hair & beauty fair Cosmoprof in
Bologna strengthen interest in hair & beauty
area. The company build up wider specific
assortment for hairdressers. The relevant
success permits to move in a bigger company
building located in Montelupo Fiorentino. The
Company expands its vision creating specific
accessories products for hairdressers: tool
cabinet and polyethylene disposable tinting
cape G001, brand new and innovative product,
still nowadays our strong suit.
1983: Labor is now a concrete nationwide
reality, specializing more and more in
hairdressers’ field. The company starts to
complete assortment with international brands
as Matador combs, Halkra neck paper and
Kimgloves gloves.
Giuseppe Bruccoleri's
sons Simone and Claudio
brought a youthful
entrepreneurial spirit
to the family company.
ABOUT US
Company Name:
Labor Pro Srl
Company Address:
Via L. Giuntini, 34/A
50053 Empoli (FI) - Italy
Tel. +39 0571 542421
Fax +39 0571 592695
Email: info@laborprosrl.com
ordini@laborprosrl.com
Website (s):
www.laborprosrl.com
www.upgradeitaly.com
www.gordonshaving.com
www.gettinfluo.it
Founded in: 1967
Export Manager:
Mr. Andrea Tonioni
Marketing manager:
Mr. Nicola Del Giudice
Main Brands:
Labor Pro, Upgrade,
Gordon, Gettin’Fluo
Main Export Destinations:
Portugal, Spain, Slovenia,
Greece, Bulgaria,
Montenegro, Romania,
Croatia, Belgium, Poland,
Czech Republc, Denmark,
United Kingdom.

REASONS WHY
A company built on quality products
and reliable customer service.
1989: Giuseppe’s sons, Simone and Claudio,
join the company. With the same entrepreneurial
spirit business venture they believe immediately
in high potential of hairdressers’equipment,
enlarging quickly the assortment.
1992: Labor is now one of Italy’s mainplayers
for professional work wears, tools and
hairdressers’ equipments. Giuseppe leaves
the Company to the responsible hands of his
sons.
1997: “Labor” becomes “Labor Pro Hair” to
highlight new Company’s identity and support
brand image. Presentation of the first catalogue
“Volume 1”. Salesforce is completed in order
to guaranty competent sales promotion and
build up strong relationship with selected
customers.
2002: As Partner you can trust, Labor Pro Hair
focuses on its customer service. Among first
priorities is eccellent product availability ‘always
and immediately’. Logistic and warehouses are
widened, too. More and more growing interest
also of beauty professionals.
2008: Product selection is constantly
improved and completed. Besides a selection
of international brands of reference, the
Company introduces it’s own brand Upgrade:
high positioning, elegant design and exclusive
packaging. Upgrade also increases the interest
of International customers
2012: “Labor Pro Hair” becomes “Labor Pro”.
Besides ‘business Company’, Labor Pro is now
considered ‘Brand of reference’ for hairdressers
and beauty professionals not only in Italy. Labor
Pro moves its headquarter to Empoli-Tuscany.
More than 50 years of excellence
Reliability: a partner
you can trust
Good profit margins
A wide range of products
A diversified selection
Quality logistics and product
availability
Positive reputation and image
Maintenance and repair centre
2019: Coordinated Marketing activities and
introduction of selective distribution method
strengthen development of future potential. The
program aims to provide such excellent products
and services in order to be actively selected by
business partners. Company’s organisation,
further to salesforce network. is composed of
34 people, proudly working for Labor Pro.
THE PARTNER YOU MAY TRUST IN
Taking care of hair and beauty is a noble value
that requires careful preparation and passion.
Reliability - Live with tranquility
Since 1967 we have matured experiences and
knowledge. Our qualities and cultural orientation
to constantly improvement, make us a reliable
Company for supplies quality, assistance service
(before and after purchase), and for selective
distribution policy.

LABOR PRO
BELLEZZA PER PASSIONE
Marginality - Add more power
to your businesses
A real selective distribution protects wholesale
distributor. Coherent and homogenous price
policy, will avoid any negative popular reaction
in favour of appropriate trade margins for our
partners.
The wide range - Always meet
the appropriate solution
We offer a complete assortment of Hair & Beauty
devices and accessories. 21 categories and 100
subcategories collect more than 2500 products.
Therefore we will always offer you the right and
correct solution for matching which ever need of
professionals: from the simplest need of the
apprentice, to the highest need of the master
stylist or professor.
Diversified selection - Satisfy different needs
Appropriate product lines suitable for different
needs, in order to respect commercial
opportunities too: from “first-price” Labor Pro
Life line, Labor pro branded products (mediumhigh
positioning) and high positioned Upgrade
line; further to a selection of important
international branded references as well.
Reputation and images - Attract
and distinguish yourself
High fame of Labor Pro’s brand, specific attention
of relevant images, as well as Marketing activities,
will attract customer’s interest in our Company
and our products; moreover they contribute to
distinguish the professional from the choice of
the selected tools.
Maintenance and repair centre - Satisfied
before&after
Our new maintenance and repair centre is at the
disposal of any client. A specialized staff will
reply you with technician skills and punctuality to
your enquiries. Our Centre will follow up the client
from guarantee management, to maintenances
and repair service.
STAR
PRODUCTS
Upgrade - LA BELLEZZA
CHE NASCE DAL CUORE
In Upgrade world
everything is avantgarde,
innovation and evolution:
classical professional
instruments become
technologically advanced
thanks to a continuous
improving care work.
Upgrade’s purpose is to
support beauty and its
professionals with LOVE.
Superstar: Free Style,
technological innovation
Contrary to conventional
straighteners that
open and close with
an inevitable heat loss,
Free Style is equipped
with a central opening
through which the hair
flows. This innovation
guarantees a constant
optimal temperature
during straightening
with perfect, long-lasting
results.
Infra Curl
With Upgrade InfraCurl
it is now possible to
achieve defined curls
and waves with low
temperatures: hair will
appear then softer,
healthier and shiner.
Infrared Hair
Straightener
Infrared represents
the high performance,
professional infrared
straightener that smooth
hair while protecting it and
lending it a softer feel.
Just one pass is
sufficient to produce
a sensation of
unrivalled smoothness.
Alpha Compact
Ultra-light hairdryer,
equipped with a DC
motor that achieves
amazing performances
with lower energy
consumption; moreover
Alpha Compact is
extremely compact
and practical.

FreeStyle
InfraCurl
AlphaCompact
InfraRed
1) Download the free Aria the AR Platform app
2) Frame the images

LE VIE
DELLA TERRA
FOR PROFESSIONAL
HAIRDRESSERS
It was 2010 when the De Col family, owner of
the Italian firm Poker s.r.l, decided to acquire
another Italian brand, Le Vie Della Terra. Both
Poker and Le Vie Della Terra were founded at
the end of the last century: the former in
1978, the latter in 1990. Managed by two
brothers – Gianluca and Andrea De Col – in a
just a few years Poker became a leader in
distributing and selling products all over Italy.
The firm is now located in 15 different cities
and has 6 locations dedicated to training.
Today Italian customers can rely on the
experience of 50 sales managers covering
almost all of Italy. Products 100% Made in
Italy, research of innovation, and the concept
that education is fundamental for customers
are the strengths that characterize Le Vie
Della Terra. Since 2011 the brand has also
owned a haircare line called Triskell, whose
ingredients include certified biological extracts.
The year 2019 saw the launch of a new line of
reconstruction called “deep repair”, the
efficiency of which was tested and certified by
an Italian university. At the beginning of 2020
the brand introduced its new “love hair and
earth” logo to underline its commitment
towards the environment and to promote
projects aimed at eco-sustainability. More
recently, a solid shampoo was introduced to try
to reduce the use of plastics.”
THE STRATEGY
The brand gives much credit to strategy and
marketing planning, two concepts included in
the “quality partner” project: it provides
monthly support to salons with promotions,
ABOUT US
Company Name:
Poker s.r.l.
Company Address:
Via Austria, 28
41122 Modena - Italy
Tel. +39 059 311655
Email: info@pokersrl.it
Website:
www.leviedellaterra.it
Founded in:
1978
Marketing Manager:
Mr. Gianluca De Col
Export Manager:
Mr. Andrea De Col
Export Manager
East Europe:
Ms. Yana Turkevic
Number
of employees:
65
Main Brands:
Le Vie della Terra,
Hair Potion,
Tricobotanica
Main Export
Destinations:
Europe
Above Gianluca
De Col and left
Andrea De Col,
owners Poker srl.

REASONS WHY
Trend show 2019
Excellence 100% Made in Italy
Technical and stylistic seminars
held throughout Italy
Support in communication and
marketing strategies for partner
salon business development
40+ years of experience in the
professional trichology sector
Top-quality and high-performance
products, deriving from
constant research, testing
and innovation processes.
Hair trend collections
Shows and training organizations
9° Congress of LVDT in Bardolino, Italy
innovative services, and marketing tools.
Communication through social platforms and
classes finalized to educate the customer are
part of the plan as well.
THE BRANDS
Le Vie della Terra also offers a complete color
line. It includes both direct and previousoxidation
coloration systems. The “powder
color cream” system is the most important of
the line and it will be relaunched in 2020 with
the addition of 37 new nuances. It will be also
launched a new technology time saver: it is
“Gold Alchemist" cut and color collection 2020.

LE VIE DELLA TERRA
STAR
PRODUCTS
characterized by a simple additive that, if
added in the mixture, allows the hairdresser
to obtain the perfect color in an incredible
ten-minutes.
POKER S.R.L also owns two other brands:
- HAIR POTION: a complete professional line
with an impactful packaging for salons
- TRICOBOTANICA: a treatment line dedicated
to retail.
Powder Color Cream
LVDT permanent color,
formulated exclusively for
professionals.
It is enriched with goji
berries, keratin, jojoba oil
and coconut oil. It has
a low ammonia content
and contains no
paraphenylendiamine.
- Rich and conditioning
base, to obrtain soft
and shiny hair
- Extraordinarily delicate
- It respects the hair
structure thanks to
selected active
ingredients
- Pleasant fruity
fragrance
- Perfect grey coverage
- Nuances accurately
represented in the
color chart
- Precise, reliable
and lasting results.
Powder time saver
Special additive
formulated to be used
together with Powder
Color Cream. Thanks
to its advanced
technology, it reduces
the development times,
guaranteeing an excellent
performance in just ten
minutes.
Deep Repair Mask
Formulated for
professional use only.
this intensive treatment
is concentrated with
hyaluronic acid, ceramides
and extracts from goji
berries and hops from
organic cultivations.
It also detangles, adds
shine, and restructures
hair from the first use.
The active ingredients in
the formulation activate
an intense reconstruction
and improve the capillary
structure. The product
conditions the hair and
fights frizz. Hair is left
soft and shiny.
Triskell Solid Shampoo
A delicate shampoo,
ideal for frequent use.
Its recipee contains
cotton and babassu oil
and lavender and aloe
abstracts with hydrating
and lenitive properties.
It respects the natural
structure of the hair
and wraps it with a
completely natural
perfume.
100% plastic free.
Realized with artisanal
procedures: little
imperfections, like an
irregular shape or small
fissures only serve to
guarantee the genuinity
of the product.

LOVE
HAIR &
EARTH.
TRISKELL SOLID SHAMPOO
1

MARTOM
DELUXE HAIR CODE®
A LUXURY BRAND
WITH SOLID VALUES
OUR HISTORY
In 2007, after two decades of experience with
hairdressers in their salons, Franco Fronzuti
founded Martom Cosmetics. “I was inspired
by the names of my children, Margherita and
Tommaso, which gave rise to the name of
the company and its projection towards the
future. Martom was born of a precise concept,
starting with the characteristics that we already
felt we owned: a strong personality and great
passion for this sector, to heighten perception
and change some preconceived notions. “On
Mr. Franco Fronzuti,
CEO with Ms. Mahsa
Ghelejloo (Digital
Marketing Manager)
and Ms. Manuela
Setti (Administrative
Director).
ABOUT US
Company Name:
Martom
Deluxe Hair Code®
Company Address:
Via dei Belcredi
27050 Torricella Verzate (Pv)
Italy
Email: info@martom.it
Website:
martom.it
Founded in:
2007
CEO:
Mr. Franco Fronzuti
Marketing Manager:
Ms. Mahsa Ghelejloo
Main Brand:
Martom Deluxe Hair Code®
Main Export Destinations:
Worldwide
the tenth anniversary of Martom’s launch,”
continues Franco Fronzuti, “the Martom
Deluxe Hair Code® was born. What drives
it? The awareness that only by combining
art and business is it possible to create a
winning philosophy for the salon. A concept of
development focused on people and on hair
care, to give the consumer a holistic sensorial
experience. Symbolized by a lion’s head - the
emblem of leadership, energy, instinct, and
courage - this new concept of development
comes to life. Our efforts are dedicated to the
continuous growth of the individual. This is
our aspiration, which becomes reality through
research on technological and gentle products
as well as advanced and customised training.
The partnership created with salons makes us
unique, precisely because our innate tendency
to look towards the future is unique.”
OUR VALUES IN A SYMBOL
Respect is the word that defines the Martom
philosophy. A word the sums up the brand
mission on the global market. A word with an
important meaning, of which each letter is the
first letter of another just as eloquent word,
as Franco Fronzuti explains: “Research on
exclusive complexes and fragrances of artistic
perfumeries that distinguish the formulation of
Martom products. Education to promote the
growth of skills and foster the talent of sector
professionals. Strategy, which is expressed
by putting into proven practise procedures

and protocols capable of guaranteeing
the success of a hairdresser's business.
Passion, perceptible with each step Martom
takes. Eco-sustainability, thanks to the
union of technology and ecology, recyclability
for the art of the possible. Concept,
because nothing about the Martom Deluxe
Hair Code® is left to chance, as it is Tailormade
for the utmost personalisation - the key
to the perception of luxury.
LUXURY PRODUCTS
The brand targets everyone who considers
personal care and well-being to be a true
contemporary luxury. The brand is developed
on this concept, a project characterised by a
strong personality and enormous passion for
hair care. The experience that the end client
has in a Martom Deluxe Hair Code® salon is
exclusive: it is conveyed through a dimension
made of sensations, rituals, and attention. The
art of well-being is coordinated by following
a proven protocol. Moreover, the know-how
gained makes it possible for Martom to offer
their clients a new model of Salon Business
with an innovative organisation and a hightechnology
product. The new education offered
by Martom Deluxe Hair Code®is the foundation
of the project in that it is capable of boosting
an increase of knowledge and bringing out the
talent of professionals, thanks to a unique
partnership with the salons themselves.
REASONS WHY
100% Made in italy, based on the
most advanced research, testing
with Biomimethic technologies
A commitment to education,
training, and providing all kinds
of high-performance hair care
products
Designed for premium salons
to deliver the Martom Deluxe
lifestyle to clients
The safe and customizable
coloring system with Meammonia®
(Low Content Ammonia), the
innovative technology of Martom
Deluxe Hair Code®
A unique formulation of identity
and fragrances of artistic
perfumery that transform
everyday care into a sensory
experience

MARTOM DELUXE HAIR CODE®
MARKETS OF INTEREST
The brand is certainly of interest for international
markets seeking Italian excellence in premium
beauty products and hairdressers of the future
who want to stand out in a luxury positioning
and attract a discriminating clientele. It must
also never be forgotten that the luxury market
continues in its growth pattern: in 2017 it
touched 915 billion Euro, +6% over 2016, and
is poised to reach 1.3 billion in 2024. Martom
Deluxe Hair Code® is interesting for all Asian
countries (especially China), the Middle East,
Northern Europe, major Eastern European cities
and Canada”.
STAR
PRODUCTS
Inca Secret
Inca Secret is the
innovative safe and
customizable coloring
system with restructuring
and conditioning
properties. A surprising mix
of products transforms,
in a simple way, the
proposal of the coloring
service, increasing the
application opportunities
and supporting the
technicians’ creativity
in the salon. From the
precious secrets handed
down by the ancient
Incas comes Qui.Sacha
Complex®, the exclusive
ingredient that makes
the Inca Secret®coloring
system unique. The
complex of elements has
extraordinary properties
thanks to the performing
synergy of the Quinoa
Real and Sacha Inchi
extracts that transform
the coloring treatment
into a beauty and wellbeing
ritual. The Quinoa
Real extract completely
covers the surface of hair
with a silky and resistant
film, gives a soft and
smooth texture and fixes
the color micropigments,
maintaining the intensity
for a long time. The
essential oil of Sacha Inci,
extracted from Plukenetia
Volubilis, is the natural
product with the highest
quantity of bioavailable
Omega 3, Omega 6,
Omega 9 and, in synergy
with Vitamins A and E, it
protects the skin during
the coloring treatments
and maintains the right
degree of hydration. Qui.
Sacha Complex®respects
the values of Martom
Deluxe Hair Code®. The
cultivation of Sacha Inchi
and marketing of its oil
are part of a development
program that provides for
reforestation works of the
Peruvian Amazon. The
Quinoa Real cultivated in
Bolivia adopts sustainable
agricultural practices.
A fair and supportive
approach for the benefit of
thousands of families who
receive support that reflect
the values of Martom
Deluxe Hair Code®.
Anthology
Precious, ancient
and innovative active
ingredients are combined
with advanced patented
technologies to create
an anthology of proposals
with a strong personality.
The products exploit the
essential oils and plant
extracts that nature offers
in formulations able to
ensure high performance
and protection from
external agents.
With Anthology, hair care
proposals are elevated
to become rituals
characterized
by a unique formulation
identity and fragrances
of artistic perfumery that
transform the everyday
care into a sensory
experience. Anthology
is a small kaleidoscope
of multifunctional products
that can be combined to
create customized cocktails
to satisfy any consumer’s
needs. Products designed
to enhance the beauty
of hair and amaze, thanks
to attention paid to detail.
All products are tested
at the end of the
production chain
to guarantee their
microbiological purity
and respect for
the environment.
Dermatological tests
performed at the University
of Pavia ensure the
safety and effectiveness
of each product.
Anthology offers
a complete but compact
range, which is able
to satisfy all needs.

martom.it

MYOSOTIS
NATURE FAVOURS
YOUR BEAUTY
Myosotis SRL was founded in 1998, the
company was born from the experience of more
than 30 years in the trichological field of the
Mattiello family.
Their constant attention to nature brings them to
launch the brand Orising, a curative line for hair
with natural phytoessences and essential oils
with many biological components.
Since the very beginning Orising obtains a great
success and spreads rapidly, first in Europe and
immediately after in the Middle East, Asia and
recently in USA, Canada and Latin America.
Today Orising is considered a landmark on
the market for the treatment of the different
anomalies of scalp and lengths.
The constant research of innovative products
brings the brand always at the forefront for
quality and specialty of its products.
As a company we strongly believe in the mutual
trust with our partners and in collaboration
with them for the reach of mutual tangible
objectives.
Seriousness in the relationship with our partners
and their enthusiasm, gives us the urge to
always aim higher.
Orising, nature favors your beauty.
STAR
PRODUCTS
Above Maria
Grazia Zanini and
Mario Mattiello.
ABOUT US
Company Name:
Myosotis SRL
Company Address:
Via XX Settembre, 9
37129 Verona (VR) - Italy
Tel. +39 045502641
Email: orising@orising.it
Website:
www.orising.it
Founded in:
1998
CEO:
Ms. Maria Grazia Zanini
General Manager:
Mr. Mario Mattiello
Main Brands:
Orising, Orising Skin Care
Main Export Destinations:
Europe, Russia, Ukraine, South
America, Usa, Singapore, Middle East
Exfoliating
Regenerating
Mask
Cosmoprof Bologna Pav 25 Stand B52-C51

MYOSOTIS
A GOLDEN
DREAM
Four years ago, after various requests of our
best clients, we launched a special collection
for the skin, addressed to high end clients, Orising
Skin Care. This luxury line contains newest
generation ingredients of high quality, and natural
phytoextracts and biological components,
main characteristic of the brand Orising.
Orising Skin Care helps our skin contrasting
the signs of aging and maintaining a luminous,
young and moisturized skin.
The line is gaining a great success thanks also
to the unique and refined packaging, other than
the evident attention to details, essential in the
REASONS WHY
100% Made in Italy
High Quality Products
Strong Focus on Natural
Ingredients
25 years’ experience
Beauty comes from nature
Cosmoprof Bologna Pav 14 Stand C9
STAR PRODUCTS
My Golden Secret Gold Cream and Gold Mask, Gold Water
Tonic, Framboise Water Tonic, Like a Dream with Gold 24K
launch of each new product Orising Skin Care.
24K Gold products complete the brand of excellence
in efficacy and results, other than surely
being reason of interest and attention of the
best distributors.
Orising Skin Care is sold with all the marketing
materials needed for the promotion of the line
to all the best distributors, and the company
wants to create with them long relationship of
collaboration and mutual development.
The quality ‘Made in Italy’ is a guarantee of
efficacy, that together with the unique packaging
pledge a great success of the line.
Orising Skin Care, a golden dream for your skin.

NG GROUP
NG GROUP A WORLDWIDE
BEAUTY ALLIANCE
The group has established itself throughout
the world thanks to 60 years of history and
experience in research and in the creation of
cutting edge solutions for hair and skin cosmetics.
NG GROUP Universal has become
one of the main Italian groups at an interna-
Giannantonio Negretti
tional level, operating with its brands and developing
the “Your Brand Concept” for private
labels. The companies belonging to the Ng
Group Universal network share the same ethical
and cultural values, making use of certified
research and production systems of the highest
quality. NG GROUP is based in Brescia, Italy,
but has partners in more than 130 countries
worldwide. Statistics confirm the value of Ng
Group Universal, based on the development of
cosmetic solutions that meet the highest expectations,
on the cultural exchange between
different countries, and on the study of lifestyles
and needs of real cosmetic consumers. This is
accompanied by the value of excellence Made
in Italy, which NG GROUP Universal envisions
as a combination of research for innovative ingredients,
technological development, quality of
performance, elegance and the uniqueness of
Italian style.
ABOUT US
Company Name:
Ng Group
Universal
Company Address:
Via Romolo Gessi
14-16-18, Brescia, Italy
Tel. +39.030.7833015
Website:
www.nggrp.com
Started in:
1959
President:
Mr. Giannantonio Negretti
Founder:
Mr. Giancarlo Negretti
Export Manager:
for info write to:
info@nggrp.com
Number of Employees:
More than 50
Turnover 2019:
More than 20 million US$
Main Brands:
Green Light, Compagnia
del Colore, Jungle Fever,
Viba Professional,
Big Pro
Giancarlo Negretti

REASONS WHY
60 years of experience
and history
100% Made in Italy
Passion for excellence
Family approach
Full range of products (haircolor,
haircare, styling and finishing,
skin care, make up)
Global worldwide interaction
Constant research & innovation
International management
Objectivity & consistency
SYNERGY AND SPECIFICITY
Three complementary brands constitute the essence
of the NG GROUP Universal project, each aimed
at a specific target. Each brand offers a complete
range of products and services, from color
to treatments, from styling to waves an example:
• LUXURY HAIR PRO CREATED BY GREEN
LIGHT is oriented towards a sophisticated holistic
approach to natural cosmetics, its mood
is “New Luxury”: the luxury concept takes on
new connotations, it identifies itself in “wellbeing”.
The concept is conveyed by the new
iconic images of the line.
• COMPAGNIA DEL COLORE is focused on
the realization of original and affordable solutions
for a young and dynamic public. “Millennials”
is the key word that dictates the mood
of the line. The CDC woman has aesthetic
models dictated by trends.
• JUNGLE FEVER is aimed at those who love
to stand out through luxury and cutting-edge
trends; the Jungle Fever woman lives a sensual
and seductive lifestyle, but still faces the
world around her with strength and passion.
The excellence of Made in Italy is represented
with a complete range of products and services
based on unique, breakthrought technologies
and customized solutions for hair care, skin care
and make up. In order to convincingly take on the
challenges of the world of beauty, skills and the
ability to tune in with the needs of professionals
in continuous evolution are key elements. This is
the strength of Ng Group Universal, an alliance of
companies with complementary specialisations
and a global vision.

NG GROUP
OUR GOAL: INTERNATIONALIZE
NG GROUP is present worldwide in five continents
for a total of 130 countries. The brand is focusing
increasingly on North America, Latin America, and
Asia, but is also making inroads into Africa.
NG GROUP Universal has been known for decades
for its hair colour quality formulation, strictly
made in Italy. In addition they also offer haircare,
skin care and make up products for both professionals
and the end consumers.
All the group's brands are looking for international
distributors in order to ensure effective
coverage. Therefore they provide excellent margins
and continual investment both in marketing
materials and educational initiatives, in addition
to innovative and dynamic development plans
for the brands.
PRIVATE LABEL
With the private label “Your Brand Concept”
project, NG GROUP is also prepared to meet dif-
STAR
PRODUCTS
1) Cappuccino
Compagnia del Colore
has interpreted this
much-loved recipe
to produce its
Cappuccino
Restructuring Line:
it has combined
the finest ingredients
and cutting-edge
technologies to create
an innovative and
functional range
of products that
successfully restructure
treated and stressed
hair. A revolutionary
approach in the
reconstruction hair
treatment.
smell. 3 Action Potion
is the magic potion for
technical services
at the hair salon.
3) Jungle Fever Hair
Color Cream, the 121
shades in the range
have vibrant, long lasting
and exceptionally bright
colours. All free of
parabens, SLS and Thio.
Thanks to extremely
pure Micro-Chromatron
Pigments, the colour
is formulated with the
lowest level of ammonia
possible to ensure
deeper penetration
of the colour molecules,
while protecting the
hair structure.
1
2
3
4
ferent needs. NG offers a full service from start
to finish, from the initial briefing to the development
of the formula, market positioning and
packaging. The offer targets professional or consumer
brands, distributors who need to develop
their brand or hairdresser chains.
2) Actions Potion
by Jungle Fever
Is a revolutionary cream,
Dematologically Tested,
to be applied during
the bleaching process.
Thanks to its precious
ingredients, it has a
triple action on hair
and scalp. 1) Hydrating
Action 2) Protect Hair &
Scalp 3) Anti ammonia
4) Luxury Hair Pro
presents Relive, a
specific Line in terms
of curative and antihair
loss treatments
that combines science,
technology and nature
in 7 exclusive
and next-generation
products, for hair that
will be strong
and healthy again.

NYCE
A DREAM
COME TRUE
Nyce, New York Cosmetic Experience, is a dream
come true for an international team of professionals
inspired by their passion for beauty,
wellness and salon business growth. From this
passion come photos, services and products,
all unique and elegant - these exclusive tools for
professionals always deliver value. In a coherent,
reliable and dynamic manner, for clients
increasingly skilled at evaluating and choosing
the best in professional products, Nyce offers
a classy, elegant and timeless solution for all.
The name “Nyce” sums up the brand's three
main characteristics: “New York”, the city which
inspires a philosophy revolving around Design
and Fashion, “Cosmetic”, to represent the high
quality and eco-friendly formulas, and finally
“Experience”, because the aim of Nyce is to
create a global experience for all those who use
the brand's products. Welcome to a new universe
of beauty: Nyce.
ABOUT US
Company Name:
Nyce International
Company Address:
Via Barzizza, 37/a
Castiglione delle Stiviere
(MN), Italy
Tel. +39 0376 1855908
Email:
info@nycecosmetics.com
Website:
www.nycecosmetics.com
President:
Mr. Alessandro Gnaccarini
Strategic Development:
Mr. Norberto Gnaccarini
Nyce Executive:
Mr. Nicola Iacopelli
Main Brands:
Nyce – New York Cosmetics
Experience
Main Export Destinations:
Italy, Northern Europe,
Spain, France, the United
States, the United Arab
Emirates and Russia
GOING ABROAD
Nyce acts as a benchmark for the established
markets of Italy, Northern Europe, Spain, France,
the United States, as well as emerging
markets such as the United Arab Emirates,
Russia and China. The end-user, the consumer,
influences all marketing decisions. The
beauty location, i.e. the professional hair salon,
is provided with a qualified regional or
national distributor (attached exclusively to
the brand) for personalized services based on
a specific work method and education program.

REASONS WHY
QUALITY IS OUR MISSION
Nyce has specialised in oil-based colours
which are totally ammonia-free, alongside
a low-ammonia creme-gel colour range with
entirely natural ingredients. Colouring techniques
and application methods mean all these
products are simple and user-friendly, guaranteeing
top performance salon colour services
and a unique sense of wellness throughout
technical treatments. In addition to the
colour range, Nyce also offers a range of organic
products designed for wonderful sensorial
experiences, based on aromatherapy and essential
oils - these all ensure intense conditioning
for hair and scalp care, backed up by a
“Friendly Environment Formula”. Experience,
awareness and inspiration have pushed our
research activity beyond traditional barriers.
100% Made in Italy
Concept Brand with top
quality and innovative products
Exclusive design
Luxury of Nature
Detail-oriented
High-profile R&D Department
Professional products
and services
Synergic working system
Complete Education path with
expert International Team
Comprehensive salon
communication tool
International distribution
STAR
PRODUCTS
Color Oil E.C.O.
Is the new curative,
ammonia/PPD/Resocinolfree,
permanent oxidation
oil colour. Enriched
with natural, certified
organic oils and active
ingredients, it protects the
hair fibre while delivering
intense shine. Color Oil
E.C.O. meets the needs
of women who seek
well-being and who care
about the composition
and formulation of the
products they use.
Color HD
Gel-cream hair colouring
with low ammonia content
with certified organic
active ingredients. The
“LMW” (low molecular
weight) technology
allows the transfer and
absorption
of dyes deep down,
thereby guaranteeing
extremely high
performance levels
with maximum haircare.
The booster mix system
allows infinite mixing
solutions.
BiorganiCare &
Luxury Care
A treatment line that
includes specific
programmes to answer
the needs of each hair
type. Based on the
“Natural Technology
Cosmetic” concept, its
formulas adopt natural
extracts and are free from
all potentially harmful
or aggressive ingredients.
Ecological & Mousse
A Styling System,
in which innovative
and treatment products
enable perfect styling
and maximum haircare.

OYSTER
NOT JUST PRODUCTS
IS OUR VISION
Oyster Cosmetics is a brand that embodies
Made in Italy values and distinctiveness: Style,
Culture, Art, Design... all while paying special
attention to detail. They develop Private Label
designs, thanks to the expertise of the
Research&Development department and the
know-how of the Marketing department that
studies and enhances the concept of each
and every line.
SOME TECH DETAIL
The 65,000-m² production site is located in
Castiglione delle Stiviere Mantua (Italy) and
each shift produces some 50,000,000 pieces.
Oyster Cosmetics also boasts Certification
UNI EN ISO 9001:2015 and ISO 22716 (GMP)
and manufactures in accordance with procedures
that ensure their customers quality at
every progressive step. The quality of Oyster
Cosmetics products is guaranteed by seeking
out only the best raw materials and punctual, strict
checks, research into next-generation active
ingredients, and finished product tests to comply
with European and international directives,
certifying products in all countries.
ABOUT US
Company Name:
OYSTER
COSMETICS SpA
Company Address:
Via Barzizza, 37/A
46043 Castiglione
delle Stiviere (MN) Italy
Tel. +39 0376 636290
Fax +39 0376 631911
Email: info@
oystercosmetics.it
Website:
www.oystercosmetics.it
Founded in:
over 30 years
President:
Mr. Alessandro
Gnaccarini
Strategic Development:
Mr. Norberto
Gnaccarini
Main Brands:
Oyster Cosmetics, PK
Pura Kosmetica, Free
Color, Regia, Cutinol,
Piegaviva, Libera&Bella,
Fashion Natura, Fashion
Elite, Fashion Plus
Main Export
Destinations:
Europe, Middle East,
Asia and America
AN INTERNATIONAL SOUL
Oyster Cosmetics is now present in over 70
countries, but they aim to extend their reach in
the Middle East, North and South America,
Asia and Europe, focusing on buyers both for
professional and consumer products. They are
also present at the leading beauty fairs, such
as Cosmoprof, Messe Frankfurt, Intercharm,
Cosmobeauté. A highly efficient R&D department
and a team of professionals are constantly
at work on innovative designs and the
development of new colour, a regulatory department
ensures all cosmetic regulations for
different countries. An internal microbiological
Laboratory also checks each production batch
and the performance of Challenge Tests on
new designs to find next-generation preservative
solutions. Such systemic controls ensure
that each and every product meets only

REASONS WHY
the highest quality standards. Moreover they
can assure formula solutions customised to
meet the demands of the market, the customer
and concept, and the distribution channel.
IDEAS AND ACTIVE INGREDIENTS
To characterise each line, Oyster Cosmetics
has different solutions ranging from natural to
biotechnological to make it unique and distinctive,
depending on customer and market requirements.
They prioritize building relationships
with customers, supporting them in
making choices, and providing 30 years of expertise
in the business. Oyster Cosmetics provides
products in each different product range
(colour & technique, styling, haircare, skincare)
starting with the formulation, studying the concept
and positioning of the line, through the
packaging and the general image. The colour
products are the leading range of the brand.
100% Made in Italy
Production site
Internal R&D Department
Internal Regulatory Department
Internal Microbiological Laboratory
Certification UNI EN ISO
9001:2015 and ISO 22716 (GMP)
Ability to certify products in all
countries
A complete line of products: colour,
technics, care, styling, skin care
Different concept solutions:
hi-tech and natural cosmetics
Multi-channel expertise:
professional, consumer, pharmacy
Seminars and Education
Tailor-made & customised
projects: from concept to
packaging, from graphic design
to communication
STAR
PRODUCTS
Perlacolor
Permanent Hair Colour
through the use of
oxidation dyes.Intense
colours, perfect coverage
of white hair, vibrant and
bright highlights. With low
ammonia level and highly
concentrated pigments,
Perlacolor is a true ally
of the hairdresser for
an effective result. The
extensive range of colours
increases opportunities in
the hairdressing business.
Directa
A line of Restructuring
Color Masks with
concentrated direct
pigments to add a vibrant
and shiny highlight;
Formula with Olive Oil,
Ginger and Cocoa Butter
for a protective and
restructuring action.
A versatile product with
many application:
in the salon and at home,
for coloured hair.
Cutinol
Cutinol is a complete line
for scalp and hair, without:
SLS and SLES, Parabens,
EDTA, Formaldehyde
releasers, colorants.
No Gravity Program
is our anti hair-loss
system to revitalise
and strengthen hair.
All in one
An innovative, multifunctional
instant treatment
that combines 10 benefits
in a unique product.
The first intense spray-on
mask for the hair that's
easy, convenient and
quick to use.

PARISIENNE
ITALIA
ALL-ITALIAN
EXCELLENCE
It all started during the 1950s: Italy was
Being overwhelmed by the enthusiasm and
frenetic pace of the economic boom and the
“dolce vita”. An Italy brimming with new
proposals, in fibrillation over suggestions and
ambitious goals to be reached. It was 1955 in
Italy, when Fape, the innovative pomade for
hair that revolutionised the Italian cosmetics
market appeared and the company took its
place on the national scene. It wasn’t long
before Fape became Parisienne Italia and
started, in Italy, the production of hair spray for
the Italian market. More then sixty years have
passed since then, and the Parisienne Italia
group continues to drive the evolution of
cosmetics excellence strictly Made in Italy.
A STORY ABOUT A LOVE FOR BEAUTY
Experimentation and technique are linked to
new creative impulses that breathe life into
authentic beauty, giving rise to professional
products and consumer products of quality for
wellness and body and hair care. A quality that
reflects innovation,but also while scrupulously
observing the flourishing Italian cosmetics
tradition that is envied worldwide.
MADE IN ITALY, MADE OF ITALY
Through the study of unprecedented
formulations developed in our research centre,
we pursue the objective of combining scientific
research with the gentle vigour of nature, and
founding our work on the traditional Italian
attributes of good taste, excellent performance,
and creativity. All this can be found in the
brands and product lines of the Parisienne
Italia group.
Eleonora Favalini, CEO
Parisienne Italia and Carla
Agrario Export Sales Director.
ABOUT US
Company Name:
Parisienne Italia Spa
Company Address:
Headquarters:
Via di Corticella 190 – 190/2,
40128, Bologna (BO), Italy
Production Site:
Via del lavoro 16/a -18,
4005, Altedo (BO), Italy
Website:
www.parisienneitalia.com
www.blackprofessional.it
www.niamh-hairconcept.it
www.rebeel.it
Founded in:
1955
Export Sales Director:
Ms. Carla Agrario
CEO:
Ms. Eleonora Favalini
Main Brands:
Black Professional, Niamh
Hair Concept, Rebeel,
Allwaves, Evelon pro
Main Export Destinations:
Europe, Middle East, Cis
Countries, Latin America,
North Africa, USA

PRESENT, PAST, AND FUTURE
Yesterday we were the first to start up the
production of hair sprays for the Italian market.
Today we continue to anticipate trends and
meet the needs of specialists, earning an
international profile. Tomorrow, we will continue
to do so by always doing our best day in and day
out. We never make compromises when it
comes to selecting raw materials. We only
select the best: every individual product is
carefully perfected to attain the ultimate
symbiosis between quality, performance, and
naturalness. Guaranteed quality: because we
test them one by one, marketing them only after
having verified their efficacy. Carefully selected
active ingredients, rigorous control of production
processes and analysis methods: thanks to the
professional teamwork of our staff, our
laboratories have become productive
ecosystems, where research, culture, and
specialisation co-exist, giving rise to new ideas.
BRAND NAMES DEDICATED TO
SPECIALISTS
•BLACK PROFESSIONAL: products for hair
boasting modern, hi-tech formulas. Black
Professional is the brand developed by
specialists for specialists.
•NIAMH HAIR KONCEPT: advanced technologies
and top-quality active ingredients give rise to
Niamh rituals, introducing professionals to a
new era in trichological excellence.
•REBEEL: performance that raises the benchmark
of perfection. Rebeel is new designs, urban style
and hair trends for hairstylist 3.0.
•PARISIENNE PROFESSIONAL: exclusive
treatments and products for the world of
beauty. Quality and innovation for hair care
that respects its natural structure.
•ALLWAVES: professional products and
treatments to fulfil the desires of the
hairdresser who thinks out of the box.
•EVELON PRO: professional products and
treatments to fulfil the desires of the
hairdresser who thinks out of the box.
THE ACADEMY
Our innate vocation toward to the world of
beauty and the growing need for specialised
courses as highlighted by hairdressers has
given rise to the Parisienne Italia Academy.
The vast selection of training programs
provided by our academy is aimed at
professionals and students from all over Italy
who wish to learn new techniques and update
themselves in the world or hairstyling and hair
care: theory and practice come together in a
complete educational program, taught by
international teachers and designed to analyse
new aspects, products, and methods to be
actuated in your own salon.
STRENGTHS
• 3 plants in northern Italy
• 12,000 sq.m of production areas
• + 2 million products produced in one year
• present in 75+ countries around the world
REASONS WHY
100 % Excellence Made in Italy
Hair care specialist since 1955
Private Label services: Tailor
made & customized projects
Three production sites in
northern Italy
Family company with a long
history in the market

PARISIENNE ITALIA
Platinum Treatment –
No yellow: a formula
strengthened to ensure
professionals optimal
performance in services to
tone white, decoloured, and
light blond hair.
It tones down the yellow and
exalts cool highlights and
brilliance.
STAR
PRODUCTS
Black Professional |
Crazy Toner
A semi-permanent colour
formulated to temporarily
colour hair or individual
strands with ultraglamorous
hues and
trends in just 10 - 20
minutes of development.
The formula has no
ammonia or hydrogen
peroxide, making it
possible to respect the
hair's integrity without
damaging the primary
colour, awhile obtaining
intense colour.
The 8 nuances available
can be mixed with the
Pastelizer colour diluter
to obtain personalised
looks with pastel hues
and create infinite colour
combinations.
the scalp; indeed, it is
enriched with Shield P17,
which makes it possible
to reduce by more than
40% the scalp
permeation of aromatic
amines without
influencing the yield and
coverage of the colour,
thereby obtaining a
significant reduction in
irritation, sensitization,
and allergies.
Protection as well as
nourishment and
moisturising thanks to
Shea Butter and
Hyaluronic Acid, precious
ingredients that help to
repair damaged and
lifeless hair.
Black Professional | No
Orange
The No Orange
treatment neutralizes
undesired orange
highlights in brown and
dark blond hair (tone
levels of 5 – 8) toning
the colour and lending
Niamh Hair Concept |
Detox Clay Mask
A mask for scalp and
hair that, thanks to the
sebum-balancing and
remineralizing properties
of white clay, formulated
to regulate the
hydrolipidic equilibrium
by delicately removing
excess sebum and
purifying impurities
deep down.
The synergy of organic
extracts of aloe vera,
carrots, and essential
Lemon Oil normalises,
soothes, and refreshes
all types of scalps, even
the dryest and most
sensitive, preventing
itching, scaling, and
unpleasant odours.
Rebeel | Protective
Colour Cream
Protective Colour
Cream is an absolutely
revolutionary cosmetic
hair colour that
guarantees highperformance
technical
results and at the same
time a high protection of
hair natural-looking
brilliance. Organic
Almond extract works as
an emollient and nutrient
to moisturise treated
and dry hair, making it
soft and full of body.
The shampoo formula is
delicate and has no
sulphates.
The Detox ritual
performed once a week
on normal hair or twice
a week on hair that is
particularly oily helps
keep the scalp healthy
and hair clean and light.

SPECCHIASOL
MEETING NATURE
MEET US
A BIT OF HISTORY
In 1973 Giuseppe Maria Ricchiuto (CEO)
founded Specchiasol, a company specialising
in producing and distributing food supplements.
Twenty years after, in 1995, the new
Cosmetics division in Settimo di Pescantina
(Verona) was created to produce natural cosmetics
(skin, body and haircare). Euphytos,
the fi rst Specchiasol brand for professional
hairstylists, was created in 1998 and became
part of the Settimo di Pescantina Cosmetics
division. In 2005 the company started to build
an organic farm dedicated entirely to growing
medicinal plants. Finally, in 2007, the new
Bussolengo (Verona) site was opened, with a
6000 sq.m production area and employing a
staff of 130. In 2016 the new brand called
Togethair® was born: the new offering for the
professional hairdressing market that originated
with the Specchiasol experience.
A VISION IN “GREEN”
“People, their passion, hair, trends, fashion,
style. A new way of being together. Togethair®
was created in this way,” Erika Pozzetti explains.
“The starting idea is a thought that
catches you unawares: share the emotions, the
simplest of things, everyday gestures and discover
that nature can be found in everything
around you. Close your eyes and imagine colours,
perfumes, and sensations. Don’t forget
the road that has guided you here. Gather together
and unite different people, with their
hopes and dreams, wishes and fears. Let
your voice captivate others and be enchanted
by them. It is then that you realise that the
union of these “little” things, is the meticulous
design of a major project.” “We weave
the tradition of phytotherapy – adds Carlotta
Pozzetti - together with the performance of
professional hair products. We blend passion
ABOUT US
Company Name:
Specchiasol S.r.l.
Company Address:
Togethair® - Professional
Hair Product Division
Via E. Fermi, 6/8 - 37026
Settimo Di Pescantina (VR),
Italy
Email: info@togethair.it
Website:
www.togethair.it
www.specchiasol.it
Founded in:
1973
President and Founder:
Mr. Giuseppe Maria
Ricchiuto
Brand Managers:
Ms. Erika Pozzetti
and Ms. Carlotta Pozzetti
Export Manager:
Mr. Paolo Galvani
export@togethair.it
Number of employees:
More than 100
Main Brands:
Togethair® - Specchiasol -
Sandemetrio -
Ricchiuto Editore

REASONS WHY
Focus on people
100% Made in Italy
Production chain and site
Internal R&D Departments
GMP
40 years of experience
and history
Phytotherapy and natural
cosmetics knowledge
together with the various skills of people.
Starting with those who launch the idea for
the product, and ending with those who use it
in the salon or the home every day. We want
to share the emotions of beauty. To bring people
closer to nature.”
A COMPLETE PRODUCTION CHAIN
Two commercial farms, Sandemetrio (Specchia,
Lecce) and Ferrara di Monte Baldo (Verona),
provide more than 150 hectares of organic
crops from which Specchiasol obtains invaluable
active ingredients for its products. The
Ferrara di Monte Baldo Commercial Organic
Farm is dedicated entirely to growing medicinal
plants that require a mountain microclimate.
The Sandemetrio Herbal Workshop
operates out of the Specchia commercial
farm, transforming the medicinal plants from
the crops into natural ingredients. Specchia
is also home to the Botanical Garden, run in
collaboration with the University of Bari. The
On this page, hair
fashion imagery and
the production line.

SPECCHIASOL
Garden has more than 400 different species
of medicinal plants and herbs as well as cotton,
tobacco, aloe vera, natural dyes such as
indigo, and sweetener plants like stevia.
THE GOAL: TO BE INTERNATIONAL
Togethair® is a young brand and currently they
can count on 3 product lines: hair colour,
hair treatments and styling. Their aim is to
have many other products and they are working
hard towards this goal. “Actually we are interested
in dealers and buyers worldwide
who are looking for private label products,”
explains Paolo Galvani, Export Manager. “We
are now present in Europe (France, Portugal,
Switzerland, Croatia, Greece, Macedonia,
Poland, Hungary, Lithuania) and in many
other countries (South Korea, China, Taiwan,
Singapore, Malaysia, Hong Kong, Kuwait
Georgia, Ukraine). But we want to grow and
be present at a different level, worldwide.”
STAR
PRODUCTS
New Finish Concept
Sixteen products with a
base of Phytokeratin
studied for all phases
of styling. Finishing in a
new natural way.
Moreover the company is a proud member
of Cosmetica Italia (the most important Italian
association of the beauty market) and
has received 2 specifi c certifi cations: GMP
certification (Good Manufacturing Procedures)
UNI EN ISO 22716:2007 and Research and
development manufacture and sale of herbal
products dietary supplements and cosmetics
UNI EN ISO 9001:2008.
Nhc Spa Treatments
Thirty-six products
that constitute a
complete line of
beauty treatments for
hair health and scalp
problems.
Nabè Hair Color
Evenly covers 100%
of grey hair and can
lighten bases up to five
tones. The low ammonia
content reduces skin
irritation, burning,
and keeps reddening
to a minimum.
The formulation is
completely soap free
and does not dehydrate
the hair fibre during
processing. Its balanced
formula also features
a pleasant fruity scent.
Available in 78 shades.

TECNO ELETTRA
OUR CLAIM:
TRUTH FROM FACTS
OUR HISTORY:
THE TRADITION OF HANDMADE PRODUCTS
Tecno Elettra was founded in 1982, as an
Italian manufacturer with the purpose of
combining the tradition of hand-made products
with large scale industrial production.
This ambitious objective was achieved over
time, with the drive for constant growth and
development found in the determination
and desire for continuous improvement, in
a right mix of tradition, local culture, innovation
research and quality.
In the image above,
Gilberto Fava,
Tecno Elettra CEO.
ABOUT US
Company Name:
Tecno Elettra Srl
Company Address:
Via Puglie, 10/12
60030 Monsano (AN)
Italy
Tel. +39 0731 60 54 35
Email: info@tecnoelettra.com
/export@tecnoelettra.com
Website:
www.tecnoelettra.com
Founded in:
1982
CEO:
Mr. Gilberto Fava
Main Export
Destinations:
Europe, Middle East
and Central America
OUR PRESENT:
HANDMADE QUALITY FOR A GLOBAL MARKET
Over time, new models were created with the
help of an increasing amount of technology
combined with the attention to the details
characteristic of Italian workmanship and
investments in Research and Development
as well as Quality Control, together with numerous
international certifications. All of
this allowed Tecno Elettra to grow and consolidate
its presence in several countries.
Today, Tecno Elettra makes available a wide
range of excellence products that have become
renowned in the field of professional
hairdryers, and with its 5 Product Lines and
a comprehensive customer satisfaction policy,
the company is able to meet the different
needs of the market.

Tecno Elettra
headquarters in
Monsano, Italy.
OUR APPROACH TO WORK:
THE TRUST WE CREATE
The purpose of Tecno Elettra is to strengthen
and expand its distribution network, focusing
on exclusive distributors/importers.
Over the years, we chose to walk side by
side with our clients and we selected companies
interested in long-term relationships
with exclusive agreements. These policies
allowed Tecno Elettra to grow together with
its customers and to make the TE brand a
solid and reliable trademark.
REASONS WHY
More than 35 years of
Italian manufacturing
experience
Exclusively professional
products
Complete production
chain and internal R&D
International profile
together with innovation
and tradition
International quality
certificates
Worldwide presence
Private label services
STAR
PRODUCTS
R.A.M 2.0
Is the Italian Brushless,
the fruit of absolute
innovation in terms
of being lightweight and
boasting the perfect
balance of power and
energy consumption.
It features an all-Italian
brushless motor that
weight surprising little,
together with the inner
air conveyor to reduce
energy consumption
and improve air flow. The
heating element has six
supports
to enable a uniform
distribution of heat
for near-instantaneous
drying power.
Boss
A powerhouse
of styling performance.
Its 2400-2500W
for lightning-fast
drying allow unmatched
power and heat.
Advanced features
and premium
components technology
prevent any danger
of overheating.
All the products
of the 6000 line are
the most powerful
and best-selling.

TECNO ELETTRA
Celero
New Product 2020
Tecno Elettra continues
with their innovations to
benefit the hairdresser,
always with the
utmost respect for
the environment, by
presenting at Cosmoprof
2020, a new product
equipped with a
patented accessory
with the capacity to
increase performance
and reducing energy
consumption.
Therefore, low
consumption and top
performance mean
savings for hairdressers.
We are proud to have
created a hair dryer
that is an ally of both
the hairdresser and the
environment.
Celero, which in Latin
means speed, is a
hairdryer targets the
professional sector
and is equipped with a
patented accessory that
makes it possible to
improve performance.
Its 2200W of power
unleash an energy that
can be channelled to the
centre of the product,
thanks to the patented
application in the nozzle.
The air flow is no longer
dispersed like in a
traditional nozzle, but
is rather unified and
conveyed toward the
centre, thereby providing
a more intense blast of
air. This improvement
also made it possible to
lower the wattage of the
product, because the
patented conveyor gives
the impression of holding
a much more powerful
dryer. All this means
that the hairdresser
spends less time drying
hair, which adds up to
savings in terms time
and consumptions:
another reward for both
your wallet and for the
environment.
OUR FOCUS:
CUSTOMIZATION
All Tecno Elettra products can be customized
according to the customer’s needs; it is
therefore possible to design and create a
specially made product focusing the attention
on a personalized marketing, with the aim
to target the market segment identifi ed by
the Customer. Customization can refer just
to graphics and aesthetics by adding the
customer’s logo on the product, but it can
also involve inner components, in order
to satisfy the end user requests. During
the customization process, it is of utmost
importance to remember that the specifi c
needs of the Customers are the basis on
which a new product is shaped out of an
already existing one from Tecno Elettra’s
range. This generates a constant interaction
among Tecno Elettra, Customer, market
demands and development of a new brand.

TEK
WE BE YOU WANT USE A
PLASTIC BRUSH ANYMORE
OUR HISTORY AND MISSION
Tek was born in the seventies, the brainchild
of our founder Giulio Valsecchi. In those years
Giulio was a professional hairdresser and a
teacher (he joined several competitions including
the world haircutting championship) and he
visited several counties in the world while on
the job. During a journey to Paris he joined a
beauty expo. This is where the idea for a wooden
comb came to him: the material - thanks to its
inherent natural characteristics - was heavily
indicated for combing hair and comfortable for
the scalp. The concept of the wooden comb had
been in existence since the times of Ancient
Thomas Valsecchi,
CEO of Tek, a
company that
continues
to grow steadily
and rapidly.
ABOUT US
Company Name:
TEK s.r.l.
Company Address:
Via del Tecchione, 32
20098 San Giuliano
Milanese (MI) - Italy
Website:
www.tekitaly.it
www.tekitalyus.com
Founded in:
1977
CEO:
Mr. Thomas Valsecchi
Marketing Manager:
Mr. Matteo Todisco
Export Manager:
Mr. Alberto Longhini
Main Brands:
Tek - Ceramik
Main Export Destinations:
USA, Taiwan, France,
Sweden, Cina
Egypt, so Giulio's great and innovative intuition
was to realize brushes with the same material.
He came up with it because of his determination
to use accessories that would be worthy of the
high qualitative standard of his hairstyles and
because of his belief that only those who used
these tools could bring effective improvements.
He and his brother-in-law, who was a carpenter,
created the first wooden brush model. After
receiving very positive feedback, they decided
to found Tek in order to produce and distribute
them to every professional hairdresser. In the
year 2000, the company, maintaining faith in its
philosophy, introduced the innovative Ceramik
technology to supply a specialized service to
professionals in the sector: the first brush that
takes advantage of aerospace technology to
guarantee the professional hairstylist a perfect
brush. The attention to design and details such
as the accurate realization of wooden pins, make
Tek a well-known international company, symbol
of Made in Italy worldwide. Tek is constantly
growing and is dedicated to market expansion:
whether B2B and direct sale to consumer
(B2C). Tek can be found at leading trade fairs
like Cosmoprof Bologna and Cosmoprof Hong
Kong and will continue to grow on USA and Asian
markets.
WOOD SOURCED IN EUROPE
The wood used to make Tek brushes comes only
from Italian supplier. Its geographic origin varies
according to the type of wood. For example, olive
wood comes from southern Italy, while ash wood
comes from France. The FSC certification is

REASONS WHY
not commonly found in Italy, but was obtained
to confirm the company's commitment to the
environment and the protection of wood in
the world. This certification also guarantees
customers high quality and reliability. The ash
wood was chosen for several reasons: it’s strong,
light, has a pretty natural color and beautiful
grain. As a result, it guarantees elevated quality
for the “entry level” lines, which has always
been a fundamental requirement for every Tek
product. The design and realization of the pin
are the result of several years of research and
development. Nothing is random: the shape
of the pins is designed to be comfortable
on the scalp and to absorb excess sebum
and hair impurities; different lengths were
studied for straight or wavy hair, thin or thick,
in order to penetrate any depth or density of
hair. Hornbeam was specifi cally chosen
for its properties - both fl exible and tough -
and for its lack of knots that make it possible
to mould small, thin pieces that are also very
sturdy.
RUBBER SOURCE
The natural rubber comes from a plant also
known as caoutchouc: it is gathered from
the bark of its tree without compromising its
well-being. This material is ideal because,
unlike synthetic rubbers, it is antistatic (unlike
the plastic), is not oil-based, and is soft - a
fundamental feature for an excellent massage
of the scalp that makes the material perfect for
our pneumatic brushes. When used with the
right strength and speed, blood circulation
For Tek, "Made in Italy"
means beauty, quality
and attention to details
100% Natural: all products
are made with natural
components: the handle
and the pins of the brushes
are made of wood treated
only with linseed oil
and botanical carnauba wax,
the pure natural rubber
and the certified cardboard
packaging is completely free
of plastics
Craftmanship: every accessory
is handmade by a qualified
Italian staff member in order
to guarantee a highly-ethical
production system, avoiding
the use of child labor
Respect for the environment:
Tek has always paid
attention and been respectful
towards our ecosystem.
The prestigious FSC®, BCorp
and VeganOK certifications
are among the objectives
achieved by TEK

TEK
is increased around the massaged areas
to help strengthen the hair follicle and the
head muscle.
SUSTENAIBLE DIRECTION
Tek has always been committed to respecting
the environment: its products are FSC®certified
- all wood used in the development of products
comes from sustainable forests – and, in March
2017, it became a Certified B Corp®, community
of companies and people that aims to have a
positive impact on society and environment.
Today, it chooses to renew also its packaging that
is made of natural, recycled and FSC®certified
paper, completely removing the plastic. In addition
to this, TEK acquired the VeganOK certification,
the first and only standard for Ethical Vegan
products created in Italy, that guarantees the
absence of animal-derived elements in brushes
and combs of the consumer line.
STAR
PRODUCTS
1520-03
Big oval brush with
regular pins, 8.66"
long, 2.36" wide
(22 x 6 cm).
Made in FSC 100%
certified ash wood;
handle treated with
linseed oil and botanical
carnauba wax; regular
pins in FSC 100%
certified hornbeam
wood, 0.71" long; black
pure rubber cushion.
This brush is ideal for
all hair types. Antistatic.
Handmade in Italy.
2040-03
Comb with handle
and wide teeth, 7.87"
long, 1.77" wide
(20 x 4.5 cm). Made
in FSC 100% certified
ash wood, finished and
smoothed by hand,
treated with linseed
oil and botanical
and all hair beauty
treatments. Antistatic.
Handmade in Italy.
3153-03
Twin Set
composed of:
small ash wood oval
brush, small ash
wood comb with wide
teeth and natural ecru
cotton bag. Antistatic
- Handmade in Italy.
Available in 9 different
colors.
4978-38
Professional brush
in authentic certified
ceramic and
antibacterial grey
bristles, diameter 1,42"
(36 mm). It is ideal
to dry your hair quickly
without electrify them,
to fix the cosmetic
color and to make
the hair shiny.
1021-03
Paddle brush with
long pins, 8.66" long,
2.56" wide
(22 x 6.5 cm).
Made in natural ash
wood FSC 100%
certified, handle
treated with linseed
oil and botanical
carnauba wax; long pins
made in FSC 100%
certified hornbeam
wood, 0.94" long;
black pure rubber
cushion. This brush
is ideal for long and
thick hair. Antistatic.
Handmade in Italy.
carnauba wax.
The comb is made
of two sections of wood
with opposite grains,
making it possible
to use the comb with
wet hair without damaging
the comb's structure.
It is ideal for all hair types.
Perfect for the application
of hair masks, balms

VEZZOSI
OUR PASSION
IS MADE IN ITALY
For more than 40 years, we have been designing
and constructing salons for hairdressers
and for over 40 years clients have been
consulting Vezzosi, trusting in this company's
quality, service, innovation, and creativity.
The continuous search for new lines, new
materials, and new trends gives rise to the
creation of forms that are always on trends
and items that are more than just tools of the
trade, but evolve to become true objects of
design.
From aluminium to steel, via glass and wood
or Plexiglass®, nothing is left to chance, but
is rather the fruit of in-depth analyses not only
in the world of hairdressing, but in numerous
market sectors and in any setting or situation
that may be a source of inspiration for a new
creation.
In the Vezzosi scale of values, product quality
and client satisfaction are at the same level
as creativity – all of which can be considered
requisites for the success of any business.
Each product that exits the factory bears a
hallmark that certifies that it originated and
was produced in Italy. In a historic moment
when an exasperating search for low prices
is flooding the market with poor quality products,
Vezzosi’s mission is to maintain superior
standards.
These standards are maintained in services
ABOUT US
Company Name:
Vezzosi srl
Company Address:
Via Martiri della Romania 9
42020 Albinea (RE) - Italy
E-mail: Info@vezzosiarredamenti.com
Website:
www.vezzosiarredamenti.com
Export Manager:
Mr. Daniele Braglia
Main Brands:
Vezzosi
Number of employees:
20
Main Export Destinations:
Europe-Russia- Arab Emirates -
United States - Italy
offered to clients as well: a design office that
is always available for 3D renderings that,
thanks to the use of cutting-edge technological
innovations in the IT field, make it possible
to create drawings similar to photographs;
a team of experts capable of visiting salons
to take measurements on site and making
initial suggestions for furnishing; a team of
specialised installers to set up the salon; a
commercial office organised to maintain contacts
worldwide; a distribution network capable
of effectively covering the territory. All in

Italian design and
an elegant flair for
contemporary yet classic
looks and materials like
wood, iron, and marble for
a functional nad beautiful
salon space.
REASONS WHY
all, professionals who entrusts Vezzosi with
their salon design is accompanied from the
beginning to the end, from the decision to renovate
to the inauguration of the new space.
INTERNATIONAL STRATEGY
Vezzosi can be found on markets worldwide,
from Italy and throughout Europe, Russia and
the Arab Emirates, and the United States. They
can also be found at leading trade fairs, like Cosmoprof
Bologna, MCB in Paris, and the Lyons
fair. As of today markets for potential further expansion
– to be consolidated together with top
distributors – include: England, Portugal, Spain,
Germany, Russia, and the Arab Emirates.
Continuous search for new lines
and materials
Italian design and production
In-house technical offices
with architects specialised
in salon design
Customised projects
Sales office that maintains
contacts worldwide
Distribution network that
effectively covers the territory
2020 PRODUCT LAUNCHES
The two top lines for 2020:
ALLURE: an elegant line that marks the comeback
of the marble effect: a chic, precious,
and timeless material used both at the washing
stations and in the armchairs, combined with
the upholstery that, in most work stations and

VEZZOSI
1
For more than 30 years
clients have been relying
on Vezzosi, certain
to find the quality,
service, innovation, and
creativity they desire.
furniture, is combined with wood and laminates.
Vezzosi has succeeded in breathing new life into
the marble effect, seeking to use it creatively,
but never compromising its classic elegance. In
this way it has become the new protagonist in
2020 furnishing and design trends.
The dominant shape of this line is the arc, which
can be found in every object of the line.
IRON: to offset the Allure line, Vezzosi will launch
a new line expected to mark the rebirth of industrial
style. The Iron line features clean linear
forms, with the warmth and varying shades of
wood grain contrasting with iron, which is instead
cold and minimalist, to create a perfect combination
between modern and vintage style.
4
5
2
STAR
PRODUCTS
1. ALLURE armchair, , created with the line’’s
signature arc, ergonomic, padded with vertical
seams, embellished with a faux marble insert that
evokes the charm of classic and elegant taste.
2. ALLURE shampoo station, recalling the arc
shape of its matching armchair. Padded, with
vertical seams, embellished with a faux marble
insert. An ergonomic shampoo station that
embraces the client, available in three versions:
basic, relax with electrically adjustable leg support,
and the version with lymphatic drainage massage
with continuous variation in air flow.
3. ALLURE work station created in laminate
with faux-marble inserts. Soft lines that recall
an arc and perfectly complement the shampoo
station and armchair. This work station is
embellished by a roundish trunk that has the dual
function of foot rest and storage compartment.
4. IRON line armchair in iron and metal mesh
with both seat and back padded. Square-shaped
armchair with clean and linear design that fits
perfectly into an industrial style decor. The base
of the armchair is unusual, with a four-footed
innovative form, always in iron.
5. IRON line shampoo station in iron and metal
mesh with both seat and back padded. Squared
and clean line, industrial style. Square basin.
A shampoo station available in three versions:
basic, relax with electrically adjustable leg support,
and the version with lymphatic drainage massage
with continuous variation in air flow.
3

adv by
ALLURE
Vezzosi’s New Collection
www.vezzosiarredamenti.com

EsteticaExport brings you to the
Intl’ hair&beauty industry fairs
Cosmoprof North America
Las Vegas, USA
IBS New York
New York, USA
ISSE Long Beach
Long Beach, USA
China Beauty Expo
Shanghai, China
Premiere Orlando
Orlando, USA
Cosmoprof Asia
Hong Kong
Expo Beauty Show
Mexico City, Mexico
BeautyAsia Singapore
Singapore
Beauty Fair
São Paulo, Brasil
Cosmoprof India
Mumbai, India

Look
Poznań, Poland
Salon International
London, UK
Touch of Paris
Belgrade, Serbia
InterCharm
Moscow, Russia
Top Hair International
Düsseldorf, Germany
MCB
Paris, France
Cosmo Beauty
Barcelona, Spain
Salon Look
Madrid, Spain
Hairist
Istanbul, Turkey
Hair Fashion
Zürich, Switzerland
Belleza y Salud
Bogotà, Colombia
World of Beauty
Prague, Czech Republic
Iran Beauty & Clean
Tehran, Iran
Cosmoprof Worldwide Bologna
Bologna, Italy
BeautyWorld Middle East
Dubai, UAE

2020
CALENDAR
INTERNATIONAL
EXHIBITIONS
IT’S FAIR TIME!
JUNE
1
HAIR AWARDS BY
ESTETICA HELLAS
Athens (GREECE)
www hairawards gr
1-3
PREMIERE ORLANDO
Orlando (USA)
www premiereorlandoshow biz
6-8
HAIR EXPO
Melbourne (AUSTRALIA)
www hairexpoaustralia com
7-8
EXPO BELLEZA
San Jose (COSTA RICA)
www expobelleza-cr com
9-11
PHILBEAUTY
Manila (PHILIPPINES)
www philbeautyshow com
10-11
FIBEL THE BEAUTY SALON
Rio De Janeiro (BRAZIL)
www thebeautysalon com.br
11-15
COSMOPROF
WORLDWIDE BOLOGNA
Bologna (ITALY)
www cosmoprof com
16-18
BANGKOK BEAUTY SHOW
Bangkok (THAILAND)
www bangkokbeautyshow com
17-19
ASIA HAIRDRESSER
FESTIVAL
Shanghai (CHINA)
www aha06 com
28-30
COSMOPROF
NORTH AMERICA
Las Vegas (USA)
www cosmoprofnorthamerica com
AUGUST
2-8
BEAUTY ASIA SINGAPORE
Singapore
www beautyasia com.sg
30/8 - 1/9
CHINA INTERNATIONAL
HAIR FAIR
Guangzhou (CHINA)
www internationalhairfair com
SEPTEMBER
2-4
COSMOPROF INDIA
Mumbai (INDIA)
www cosmoprofindia com/en
4-6
CHINA INTERNATIONAL
BEAUTY EXPO
Guangzhou (CHINA)
www chinainternationalbeauty com
4-6
MCB BY BEAUTE SELECTION
Paris (FRANCE)
www mcbbybeauteselection com
5-8
BEAUTY FAIR
São Paulo (BRAZIL)
www beautyfair com.br
17-19
COSMOPROF CBE ASEAN
BANGKOK
Bangkok (THAILAND)
www cosmoprof com/en/
corporate/cosmoprof-network/
cosmoprof-made-exhibitions/
cosmoprof-cbe-asean-bangkok/
18-20
TOP HAIR & BEAUTY
DÜSSELDORF
Düsseldorf (GERMANY)
www messe-düsseldorf de
18-20
BEAUTY DAYS POLAND
Warsaw (POLAND)
www beautydays pl/en/
23-25
INTERCHARM KOREA
Seoul (SOUTH KOREA)
www 10times com/
international-beauty-korea
Given recent global events, we recommend checking the websites of fair organisers to confirm that the dates
have not been changed or that the fair has not been cancelled.

26-27
COSMETICA FRANKFURT
Frankfurt (GERMANY)
www.cosmetica.eu/
cosmetica-frankfurt/
28-30
PROFESSIONAL
BEAUTY MUMBAI
Mumbai (INDIA)
www.eventseye.com/fairs/
f-professional-beautymumbai-16993-1.html
28-30
SHANGHAI INTERNATIONAL
BEAUTY HAIRDRESSING
AND COSMETICS EXPO
Shanghai (CHINA)
www.10times.com/hairdressingcosmetics-expo
29/9-1/10
BEAUTY WORLD
SAUDI ARABIA
Jeddah (SAUDI ARABIA)
www.beautyworldksa.com/frankfurt/
5/for-visitors/welcome.aspx
OCTOBER
1-4
COSMETICA BEAUTY HAIR
Bucarest (ROMANIA)
www.expocosmetics.ro
1-4
COSMOBEAUTE MALAYSIA
Kuala Lumpur (MALAYSIA)
www.cosmobeauteasia.com/
malaysia/
8-10
BEAUTY ISTANBUL
Istanbul (TURKEY)
www.beauty-istanbul.com
9-11
ARENA OF BEAUTY
Sofia (BULGARIA)
www.arenaofbeauty.bg/en
10-12
EGY BEAUTY SHOW
Cairo (EGYPT)
www.egybeautyexpo.com
10-12
SALON INTERNATONAL
London (UK)
www.salonshow.co.uk/site/Home
14-15
COSMETIC 360
Parigi (FRANCE)
www.cosmetic-360.com
15-17
K-BEAUTY EXPO
Goyan (KOREA)
www.k-beautyexpo.co.kr/en/default.asp
16-18
CHINA INTERNATIONAL
BEAUTY EXPO
Shenzen (CHINA)
www.chinainternationalbeauty.com
16-18
SALON LOOK INTERNATIONAL
Madrid (SPAIN)
www.ifema.es/salonlook
18-19
HJ LIVE NORTH
Manchester (UK)
www.hjlive.co.uk/e/north/site/home
19-21
BEAUTYWORLD JAPAN WEST
Osaka (JAPAN)
www.beautyworld-japan-fukuoka.jp.
messefrankfurt.com/osaka/en.html
24-25
BEAUTY FORUM
München (GERMANY)
www.beauty-fairs.de/muenchen/
24-25
ONHAIR FORUM
Warsaw (POLAND)
www.onhair.com.pl/home/
25-27
EXPO BEAUTY SHOW
Mexico City (MEXICO)
www.expobeautyshow.com/es-mx.html
28-31
INTERCHARM RUSSIA
Moscow (RUSSIA)
www.intercharm.ru
NOVEMBER
8-10
SALON LOOK CHILE
Santiago de Chile (CHILE)
www.looksantiago.cl
9-11
COSME OSAKA
Osaka (JAPAN)
www.cosmetokyo.jp/en-gb.html
9-11
SUL BELEZA
Novo Hamburgo (BRAZIL)
www.sulbeleza.com.br
11-13
COSMOPROF ASIA
Hong Kong (CHINA)
www.cosmoprof-asia.com/en-us/
14-15
COSMETICA - BERLIN
Berlin (GERMANY)
www.cosmetica.eu/cosmetica-berlin/
21-22
HAIR FAIR
Katowice (POLAND)
www.festiwalfryzjerski.pl
Dates not to be
missed in 2020.
Marked in the diary
from now!

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