How Artificial Intelligence helps Entrepreneurs in Marketing - Phdassistance.com
Artificial Intelligence has been one of the interesting concepts for a long time. Yes, the idea of forming machines that think like humans has been doing the rounds since the 1950s. But now we are hearing more about AI. Artificial Intelligence research on these topics is hot at the moment. Artificial Intelligence has made great leaps in technology and it is used in most types of applications and fields. Our understanding of the technology has changed over the years. During its inception, it meant something completely different; however, it has now surpassed its capabilities by more than what we could have imagined during its inception. With respect to business application, they are used in employee management systems, interactive search assistants, and predictive trends. Its rising demand has led to some countries like UAE having a dedicated ministry for AI. To Learn More: https://bit.ly/2TY0Lg5 Contact Us: UK NO: +44-1143520021 India No: +91-8754446690 Email: info@phdassistance.com Website Visit : https://www.phdassistance.com/ https://www.phdassistance.com/uk/
Artificial Intelligence has been one of the interesting concepts for a long time. Yes, the idea of forming machines that think like humans has been doing the rounds since the 1950s. But now we are hearing more about AI. Artificial Intelligence research on these topics is hot at the moment.
Artificial Intelligence has made great leaps in technology and it is used in most types of applications and fields. Our understanding of the technology has changed over the years. During its inception, it meant something completely different; however, it has now surpassed its capabilities by more than what we could have imagined during its inception. With respect to business application, they are used in employee management systems, interactive search assistants, and predictive trends. Its rising demand has led to some countries like UAE having a dedicated ministry for AI.
To Learn More: https://bit.ly/2TY0Lg5
Contact Us:
UK NO: +44-1143520021
India No: +91-8754446690
Email: info@phdassistance.com
Website Visit :
https://www.phdassistance.com/
https://www.phdassistance.com/uk/
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HOW ARTIFICIAL
INTELLIGENCE HELPS
ENTREPRENEURS IN
MARKETING
An Academic presentation by
Dr. Nancy Agens, Head, Technical Operations, Phdassistance
Group www.phdassistance.com
Email: info@phdassistance.com
TODAY'S DISCUSSION
Outline
Introduction
Digital Marketing
Search Engines
Search Engine Optimisation
Current Usage of AI
Conclusion
Introduction
Artificial Intelligence has made great leaps in technology and it is used in most
of the applications and fields.
With respect to business application, they are used in employee
management systems, interactive search assistants, and predictive trends.
Its rising demand has led to some countries like UAE having a dedicated
ministry for AI.
Digital marketing is one of the major applications, where AI has
forayed into.
Digital
Marketing
It is able to create novel solutions for automating and managing
the company’s marketing thereby helping the entrepreneurs on
par with large companies’ marketing.
They can benefit from better response from their designated
audience and ultimately competing with larger corporations.
Search Engines
AI based Search engines can now understand user queries and
understand the intention for the publisher whenever contents are searched.
These search engines work well based on the intent of the user by using
various deep learning algorithms and rank the links accordingly.
The websites ranking are related to the quality, most sites try to maintain
the quality of the content to remain on top of the search engine rankings.
AI based analytics tools provide better insights for managing the
campaigns, planning the budgets and analysing the return of investment.
Search Engine Optimisation
Using AI based Search Engine Optimisation (SEO) is one of the ways
entrepreneurs can market their website and stay on top.
Using AI, they can create algorithms with respect to the users rather than predefined
algorithms.
Their machine learning capabilities allows gathering of information and prediction in
marketing the content.
With this, entrepreneurs can improve their sales, make personalised content as per
the user and increase the user engagement.
AI based SEO can use the Key Performance Indicators (KPI) of the company to
create an effective work impact.
Current Usage of AI
In spite of these advantages, not many users use automated AI, only 26% use
completely automated AI, while the rest use manual assisted AI.
A recent research has shown that around 40% of users do not have any intention to use
AI in the coming year.
Out of the remaining 28% were intending to use it, while 32% were already using it.
This slow adoption is due to lack of knowledge on the subject, hence there is a major
scope in the future for those who know AI.
Contd..
Fig 1. Current Usage of AI
Conclusion
However this trend is changing with many people moving to automatic AI.
In the future, no stone would be left unturned, where every small entrepreneur
would have moved to fully automated AI.
The digital marketing executives no longer require to search lots of data from
variety of sources.
Those who adopt and change adjust rapidly to the changing trend will survive and
win the marketing race.
Contact Us
UNITED KINGDOM
+44-1143520021
INDIA
+91-4448137070
info@phdassistance.com
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