KALTBLUT-HONK! 01 Schizoprenia

38
MUSIC
iamamiwhoami
Interpret: Jonna Lee
Album: No Album
Genres: Electronic, Alternative, Dream Pop,
Experimental
• A music and multimedia project of the Swedish
singer-songwriter Jonna Lee
• My personal music highlight of the year 2010!
• No album released yet, only singles (only
available on iTunes and Amazon)
• Dec. 2009 -> first clip on youtube
• Viral campaign begins
• Big mystery about who this viral electronic
artist is.
• Speculations included Lady Gaga, Christina
Aguilera, Little Boots and even Gwen Stefani….
Fortunately none of them is the mysterious
iamamiwhoami!
• The project currently consists of three series
of videos and a feature length concert video.
• The disturbingly gorgeous artistic videos with
the dark and mysterious electro beat tunes and
the unknown’s sense-stimulating vocals,
in combination with the creators’ leveraging of
social technology (YouTube) and phenomena
(viral videos, crowdsourcing) makes iamamiwhoami
to the best and most underground
marketing machinery the Swedish musical
industry has created this year.
• Jonna Lee proves with this project that the
originality ad creativity in the music industry is
not yet dead as long as artists like her surprise
us with such masterpieces!
• I wish, i could move into her voice! I’d pay rent!
• Nominated for the Grammis 2010 -> “Innovator
of the Year”
•Favourite track: y