Bonaveri Magazine

Mme. Pucci, you were speaking of young
talent working between two historic brands in
this project. How did you keep them involved
next to you and the creative direction of Emma
Davidge?
She and I worked together. But we worked on
the archives with my young people, who are
all about 20 years old. The more you motivate
them the more they give, you know, when you’re
20 years old... All of them were at their
“My father not
only adored
collaborations but
also was open to
innovation, novelty,
different countries,
women, different
ethnic groups and
young people. ”
first job and they all really worked with spirit
and intensity.
You have relied on a new interpretation.
The public invited to come to the Palazzo were
able to meet the young people who had worked
here, and when you are a 20 year old, you would
never stop talking about the exhibition you had
worked on, how proud you are. You make that
outcome yours.
Emma didn’t work with a third party, but directly
with me, who explained to her what the brand is,
and we were laughing for three days. Emma is
a person with a lot of spirit and great execution
capability. She entered into the brand, thanks
also to the fact that the brand and contents
really exist here, even without me.
So Emma found fertile soil on which to set up
the happening, while paying homage to the
tradition of your father, Marquis Pucci.
I think it is fundamental to remember our traditions
– as Andrea says it in the video as well, where he
speaks of the Bonaveri ‘maison’ tradition. I always
remember our best tradition: our collaborations.
My father not only adored collaborations but also
was open to innovation, novelty, different countries,
women, different ethnic groups and young people. My
father adored young people, and let’s not forget that
he wanted to bring the Polimoda school to Florence.
Therefore in my little way, I have always tried to bring
forward the best interpretation of this message into
this century and into the moment in
which we are living. That is why a museum bothers me
and that is why, for example, remembrance bothers
me. Don’t you see that today we are all less cultured,
many of us never read and everything has to be
immediate?
The freshness, as we said before, and also the
celebration of those who worked before and who
are working today. I don’t know if you remember the
Makeup Room where you could try foulards on, with
the season’s collection hanging on the walls, which
replicated the backstage of a runway show. If you
are a designer today and what you design was never
shown anywhere, how would you feel if you could do
like we did here?
An explosion of colours and prints - we all could feel
the fun as we walked through the exhibition.
Exactly and we had fun doing it. When I said I spent
three days laughing with Emma, I think you can feel
this. She has that sense of humour, obviously she is
English, but she has worked in Italy for a good
part of her life, and she knows Bonaveri inside
out. Here she found something right up her
street and she had fun, you could tell. When you
are buying 10 mannequins for the store, you
know how much you are spending, you know
everything. But here it was totally different,
because it was an
The beauty of this
collaboration: to
celebrate yourself,
to have a good time
event. The beauty of this collaboration: to
celebrate yourself, to have a good time.
Obviously everything comes at a price but the
idea was to do something special and do it well.
“Bonaveri, A Fan of Pucci” then went to Munich.
There we were hosted by the Lodenfrey
department store. They have a lot of wonderful
space and we did the store windows with
blue carpeting and decorated personalised
mannequins with archive accessories. So we
were able to keep the same story-line as in
Florence. Under the skylight, we put the Vivara
painted mannequins and, I must say, it was
really a beautiful presentation.
I hope in the future the exhibition can travel
again to other venues. This is to me a moment
of great encounters and innovations between
two Italian brands that live together but that do
not necessarily speak the same language. In
this case they wanted to celebrate together.
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Bonaveri collaborated with a Schläppi Giant
painted in Pucci’s iconic ‘Vivara’ print and other
Schläppi mannequins from the 60s; 57 bespoke
Sartorial mannequins in 31 shades, the Tribe
collection and with Schläppi 4000 Junior and
other vintage and current mannequins and bust
forms. Some other numbers: 100 miniatures,
360 kg of paint, 609 meters of fabric, 97
colours, 27 Pucci prints... and much more!
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