Bonaveri Magazine

Vreeland, Cecil Beaton (to name just a few)
The 1950’s couture houses: Dior, Chanel, YSL
also played a huge role in the inspiration. The
moments I chose to capture were the editorial
shapes, a mannequin with exaggerated poses,
exaggerated limbs but still elegant and would
work solo as a hero mannequin telling a story or
by using them in a more powerful symmetrical
poses where they become twins or a mirror
image of each other, they had to tell a story
where they interlocked as a whole collection
without there being one figure that never got
chosen, they needed to flow with each other
and could tell a story without there being a
narrative”.
The collection was partly conceived to enable a
dialogue amongst the various poses, offering the
designer unique opportunities for creating versatile
combinations and a fresh narrative every time.
To celebrate the introduction of Aloof, in 2014,
Bonaveri staged a series of global events under
the title ‘The Journey’. The first event at EuroShop
2014 was a 5-day presentation held at the Bonaveri
Showroom in Düsseldorf.
Soon after, a second Journey event took place; a
cocktail party held in the Bonaveri showroom in
Paris. Set alongside the grand architecture of the
Rue Beaubourg, the showroom provided the perfect
backdrop for introducing Aloof to a sophisticated
French industry.
During the third “Journey” event, Aloof was launched
in spectacular style at the Louise Blouin Foundation
in London. The evening was attended by some of the
UK’s top luxury retail brands. The strikingly simple
white backdrop of the gallery coupled with a very
Aloof comes alive by being able to recall this
major period of fashion history. We recognize
in Aloof this heritage and find her shapes
both inspiring and memorable. The Bonaveri
sculpting atelier took up the task of developing
the first miniature figures of Aloof, crafting
from clay both her new found inspiration and
Schläppi heritage.
Aloof is a modern, inspiring, elegant collection
made by several engaging poses. Each has its
own stage presence and individual expression.
Whether the mannequins are used singly or
in larger compositions - where the figures
seem reflected in each other - the theatrical
essence of Aloof is striking. With their precise
proportions, these mannequins are perfect for
haute couture and prêt-à-porter collections.
Aloof is a modern,
inspiring, elegant
collection made by several
engaging poses
powerful arrangement of Aloof mannequins and
decorative elements made the entire evening
unforgettable. The display designed by Chameleon
Visual. was twinned with two spectacular tables of
flowers and miniature Aloof pieces. The gallery space
and amazing display of Aloof mannequins delivered
a perfectly memorable mix of style and atmosphere.
Aloof’s first debut in a window display was in 2014, on
the Fendi Avenue Montaigne in Paris. Since then many
brands have chosen Aloof as their arbiter of style,
enacting ever changing narratives across the globe.
Each event, presentation and reveal is a journey in
itself, one that continues to contribute to the ongoing
story of this young and important collection.
*taken from “The complete history of mannequins:
Garbos, Twiggies, Barbies and beyond” by Leighann
Morris
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