Bonaveri Magazine

This particular philosophy has proven to be a
key distinctive element of the Group’s success.
Max Mara loves being classic and classic in
the highest sense of the word, which can be
summed up as rigour in keeping to proportions,
materials and cuts, and a keen awareness
and knowledge of its past in both general and
technical terms. What is deemed of value is
recognised, maintained and carried ahead
generation after generation with no emotional
refusal of the past.
Max Mara women appreciate the intrinsic value
of the products, luxury for them is, first of all, a
gift to themselves. It’s difficult to single out an
archetype that sums up all the women who wear
Max Mara. They come from the four corners
of the world from different eras and different
social contexts. They have different styles, they
can be very formal or refuse anything that isn’t
comfortable or is restrictive. Some are socially
active and committed, others prefer a more
solitary life style. The one thing they have in
common is that they are women who choose,
who always aspire to take control over their life.
The clothes they wear are their faithful
companion in the adventure of discovering and
becoming themselves. This is the secret of a
long story of overwhelming success built up of
care, elegance and femininity.
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