0415_WP_Brave-New-Work_EN (1)S.1-9

Whitepaper — Brave New Work
Brave New Work: The new reality
Brave New Work: The new reality
A company car, more vacations, and more money – at first glance, these are familiar aspirations
that employees have been typically expressing to their company for decades. And it is
generally believed that it is up to the employers to meet these aspirations. Only exceptional
talents or perhaps the top management saw themselves in a different position, could exude
more confidence and assert these demands more consistently. So much for the stereo type,
however the reality is different today.
Since the age of digitalization has brought in winds of change. Now majority of the qualified
employees – and especially the sought-after young talents – can also make concrete demands
based on four essential grounds.
• Increase in the number of job vacancies can only be explained demographically, and this
has been happening over the years. While the annual average in 2009 was 3,00,641, five
years later the number had already increased to 4,90,310 and now stands at 7,82,327 jobs. 1
This means that employee engagement involves more and more cost every year.
• The situation is even worse in case of highly qualified workers. “It is more than apparent,
that in many areas, we could have had more economic growth if there were enough qualified
professionals available”, said the Minister for Economic Affairs. 2 As a result, the lack of
outstandingly qualified employees is already having a major negative impact on the economy
and putting strain on the business cycle.
• Digitally fit employees enable companies to act in a faster and more flexible manner and to
respond to their customers with their offers (services, products, consulting) in a personalized
manner to ensure long-term economic success. Side effect: Digitization can exponentially
increase the scope for the employees while simultaneously relieving them from routine work.
• Companies not only want, but also need to automate. Going forward, manual processes
would no longer be competitive in some areas. Countries leading in digitization will then be
able to manufacture and offer at even lower prices. Medium-sized mechanical engineering
sectors in particular, will have to rethink their approach and need even more personnel with
technical know-how in their hierarchy, including those sought after by the competition. Technology
is key, both in the company and for the company.
1 https://de.statista.com/statistik/daten/studie/2903/umfrage/jahresdurchschnittswerte-des-bestands-an-offenen-arbeitsstellen/
2 https://www.heise.de/newsticker/meldung/Fachkraeftemangel-Wirtschaft-und-Regierung-wollen-im-Ausland-werben-4616867.html
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