CIRCit Workbook 2: Circular Economy Business Modelling

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APPROACHSteps to complete the Circular Economy Business Model Configurator:a. Identify opportunitiesBrainstorm individually and freelyabout opportunities for CircularEconomy business model(s). Then,to inspire ideation, distribute theCircular Economy Business ModelPatterns Cards. Screen the cards individually,selecting the relevant ones.Share the selected opportunitiesand build on each others’ ideas.b. Make sense of opportunities andtranslate them into ideasAdapt the business model patternsselected in the previous task to thecompany’s context. Start with thedownstream patterns, adding specificinformation about key actorsthat could benefit from the opportunity,the value proposition thatcould be offered to the key actors,and the benefits for key actors andthe system.Take notes and place them on theBusiness Model Configurator Template(middle block on the poster).Combine solution patterns fromthe downstream (right side of theposter) with the upstream blocks(left side of the poster). Use onetemplate per idea or value proposition,and create as many ideas asneeded.c. Match business model ideas andcritical aspectsTo guarantee that the proposedCircular Economy business modelideas are aligned with the organisationalstrategy and businessecosystem needs, analyse if they areable to address the critical aspectsidentified in Activity 2. If not, repeatthe ideation and improve ideas tomatch the critical aspects.28
Circular Economy Business Model ConfiguratorCombine different solution patterns to configure new business modelsRETHINK & RECONFIGUREbusiness model or value generation architectureUPSTREAM ARCHITECTUREValue creation and networkKey ActorsVALUE GENERATIONBLACK BOXDOWNSTREAM ARCHITECTUREValue delivery and captureEffective and efficient procurementSuppliers and partnersGovernment, ExternalAgencies, AcademiaCustomersPerformance-based services and solutionsEXPERIENCE OR RESULT AS SERVICESUPPLIES AS SERVICECIRCitcircitnord.comEmployeesCommunity &EnvironmentInvestors &ShareholdersCIRCitcircitnord.comHow could you establish a circular economyrelationship with suppliers by obtainingtheir parts or supplies as a service?Would this facilitate return and processingof parts or contribute to reducing yourcosts?What do they get?Value propositionDo your customers want the product or theresults?How could you meet their needs byproviding services to deliver the expectedresults, performance, or experience basedon the operation of the product?Long life & next life productsCIRCitEffective and efficient productionCOLLABORATIVE VALUE CREATIONservice deliverers – e.g. maintenance andrepairs, upgrades, installation,transportation, and logisticscircitnord.comPotential Benefits for Key ActorsCIRCitNEXT LIFE PRODUCTSe.g. refurbished, remanufacturedcircitnord.comHow could you establish collaborations toextend or close loops in your value chains?Systemic Potential BenefitsEconomy, Environment, SocietyHow could you obtain more revenues byreselling products that are refurbished orremanufactured?29
Page 1 and 2: Circular EconomyBusiness Modelling
Page 3 and 4: What are we exploring inthis workbo
Page 5 and 6: In this workbookIntroduction to Cir
Page 7 and 8: Introduction to Circular EconomyWha
Page 9 and 10: RETHINK AND RECONFIGUREbusiness mod
Page 11 and 12: Circular EconomySustainability Scre
Page 13 and 14: A business model for Circular Econo
Page 15 and 16: Benefits of business models for Cir
Page 17 and 18: PREPARESENSESEIZETRANSFORMMAKE IT H
Page 19 and 20: Photo Workshop with OpeStage 1 - Ti
Page 21 and 22: Activity 1: Understand where you ar
Page 23 and 24: Circular Strategies ScannerCurrent
Page 25 and 26: Activity 2: Analyse change driversI
Page 27 and 28: RETHINK AND RECONFIGUREbusiness mod
Page 29: Activity 3: Define where to goCreat
Page 33 and 34: Database of Business ModelPatterns
Page 35 and 36: DOWNSTREAM ARCHITECTUREValue propos
Page 37 and 38: Activity 4: Consolidate a visionPri
Page 39 and 40: CIRCitValue creation and networkEff
Page 41 and 42: ecosystem. Depending on the results
Page 43 and 44: Stage 2: SEIZEActivities for determ
Page 45 and 46: Activity 5: Conceptualise the Circu
Page 47 and 48: 5C. Refine what customers andend-us
Page 49 and 50: Circular Economy Customer and End-U
Page 51 and 52: Benefit from the CEBMConfiguratorSt
Page 53 and 54: Customers & end-userstarget segment
Page 55 and 56: Activity 7: Improve and optimiseEva
Page 57 and 58: Economic IndicatorsCash FlowInterna
Page 59 and 60: Benefit from the CEBMConfiguratorAf
Page 61 and 62: Experimentation RoadmapTest assumpt
Page 63 and 64: 3 How to plan for the transformatio
Page 65 and 66: Activity 9: Make the new business m
Page 67 and 68: Photo T.H. Chia, UnsplashTasks10A.
Page 69 and 70: Tasks11A. Select key performance in
Page 71 and 72: What now?With a defined vision for
Page 73: AcknowledgementsPieroni, M. P., McA

CIRCit Workbook 2: Circular Economy Business Modelling

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