International Cargo Bike Festival 2020

DUTCH CYCLING EMBASSY
TRANSLATING
DUTCH IDEAS
Wij maken je
online groter
en offline natuurlijk ook...
www.avnc.nl
FOR THE WORLD
Bicycle parking in Amsterdam
© Modacity for ICBF
Located in Utrecht, the Dutch Cycling Embassy is a non-profit established in 2011 with one clear
mission: ‘Cycling for Everyone’. Through public-private partnerships, it coordinates a network
of private partners, NGOs, universities, and anyone consulting on cycling in the Netherlands,
connecting them to global organizations, governments, and businesses interested in gaining
our wide and varied perspective.
Extra online zichtbaarheid Google specialist Maatwerk oplossingen
The Dutch Cycling Embassy handles all kinds of requests:
New wave
information sharing, media interviews, coordinating
One thing’s for certain: there is a shift happening on a
visiting delegations from other countries with experts,
much more global scale, especially in North America and
speaking at conferences, running ThinkBike Workshops…
Australasia, which are leading the charge in the new wave
Essentially anything an organization can dream up to learn
of bicycle adoption. Many of the current fights happening
more about the Dutch experience.
outside the Netherlands are no different from the ones that
Each participant of the Dutch Cycling Embassy recognizes
happened in its own cities in the 1970s and ’80s. It’s quite
they have an obligation to carefully consider the path
easy to forget it was just a couple of generations ago that
forward for cycling. Its partners are well positioned to
having the hard conversations needed with other cities, in
order to open their eyes to what is possible, and challenge
Amsterdam was widening its roads, Utrecht was burying its
historic canal beneath a motorway, and Rotterdam’s city
center was a desolate place for visitors.
CHOCOLATE HEAVEN
their preconceived ideas to what isn’t.
Changing mindset
Any city looking at boosting cycling numbers focuses
heavily on building the ‘hardware’: safe and reliable cycling
Dutch blueprint
Even the Netherlands started somewhere. And now the
Dutch Cycling Embassy tries to provide a blueprint for
other countries, offering expert help and advice along
HAS ARRIVED
BY CARGO BIKE!
Check our special
ICBF chocolates!
infrastructure, designed in a complete network. But the
the way.
Embassy also emphasizes the importance of paying
BonoBono Bonbons is a small, artisanal chocolate workshop, that
attention to the ‘software’ and ‘orgware’ components:
changing behavior and the mindset of the community.
FOR MORE INFORMATION SEE
WWW.DUTCHCYCLING.NL
opened its webshop doors in 2019. BonoBono chocolates are made by
hand and with love in the workshop in Nijmegen. The chocolates are
With that in mind, it is critical to look at the context of the
100% organic and Skal-certified. They have surprising tastes like port
places it works with and what challenges they experience
wine, sunflower or tomato and chili pepper, but also familiar and much
in getting people to adopt cycling as a mode of transport.
loved tastes like coffee, caramel or ginger. BonoBono chocolates can be
The Dutch Cycling Embassy wants to adapt the conversa-
ordered online in the Netherlands and will, where possible, be delivered
tion from one that is about prescribing the solution to one
by cargo bike.
where they collaborate on something that will work best
for the given situation.
BonoBono Bonbons, the most delicious little present to give or to receive!
www.bonobono.nl
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