Inside Simplex vol. 2

INSIDE SIMPLEX
EDITION 2
MAY 2020
THE MANAGEMENT
A message from our CEO
D
ear Associates;
I hope this finds you and your
loved ones healthy and safe.
More than 8 weeks ago, our
operations were negatively
impacted by the Covid-19 global
crisis, forcing most of our staff to
evacuate our field offices and
Operation Business Center, shifting
almost 300 employees to work
from home. Until this day, many of
those employees continue to face
connectivity issues which diminish
the high-standard customer
experience our clients are used to.
This virus has unequivocally
upended every aspect of our
personal and professional lives,
placing 2020 as one of modern
history's most challenging years.
A critical step to adapting to these
times is understanding the new
challenges within the trucking
industry. Through understanding
and unwavering support of our
clients' operations, as well as our
own sales and operations teams,
lies the key to success during a
time when most cannot overcome
such hardship. I can proudly say,
over the last several weeks, I have
witnessed an unimaginable level of
devotion toward our clients and
toward the values and principles
this organization stands for. As a
family, we have continued to
maintain a healthy book of
business while surpassing sales
growth expectations. Because of
you, the members of the Simplex
family, working from home,
working from the office, limited in
capacity and work space,
relentlessly motivated day in and
day out; our organization has beat
the odds proving that, in the wake
of a crisis, together we will
overcome all obstacles.
Despite the uncertainty, these are
also exciting times for Simplex. Our
business growth plan for 2020
remains on track. Over the next 90
days, the corporate team is
committed to launching our
Trucking Permitting and Tax
Services (TPTS), Trucking
Insurance, Financial Services
(factoring), and Freight 4 U
CORNER
products across the U.S. Our focus
is to market, expand and hire
personnel with industry expertise
in order to gain ground in key
states and areas such as California,
Texas, and Northern Florida.
Staffing and training to sell all our
products will begin in the Ontario
and Commerce, CA offices within
the next 90 days. Nationwide
efforts are heavily focused on our
TPTS and Factoring products,
while we target more lucrative and
receptive Trucking Insurance
markets located in Texas and
Northern Florida. Lastly, we are
analyzing the possibility of
opening our first Texas field office
sometime in 2020.
None of this would be possible
without the hard work and
dedication of each and every one
of you. Your perseverance and
strive for excellence are turning this
dream into reality. I speak for the
corporate leadership team when I
say “thank you for putting your
heart and soul into everything you
do.”
RIGO DÍAZ
CEO
1 INSIDE SIMPLEX
MAY 2020

LEISURE AND HEALTH
TAKE ADVANTAGE
OF YOUR HOME OFFICE
From a health and safety perspective, you should consider a few
important points when working from home.
1. Workstation design and arrangement
An “at home work space” should meet the same health and safety standards
as those available in the office. For example, you should make sure that:
• Your workstation is set-up properly, with the keyboard at the right height,
the mouse on the same level as the keyboard, and a sturdy table or desk to
handle the weight of the equipment.
• The equipment on your workspace is appropriately distributed, allowing for
easy concentration.
• The lighting is properly arranged to minimize any reflections or glare on the
computer monitor.
2. Set a schedule and stick to it
It can be tempting to wake up late and work at odd hours, but your mental
health and the quality of your work will benefit from following a schedule just as
if you were going into the office. So, set a schedule and stick to it!
3. Easy time management techniques for remote workers
Here are some easy tips to keep you on task while working from home:
• Start with a to-do list
Your to-do list can set the tone of your day. Try to create a manageable
to-do list the night before, and follow it throughout the day.
• Stop multi-tasking
Try to focus on one task at a time and switch focus only when you finish.
You’ll be less distracted, and you may even complete tasks quicker than if you tried to do them all at once.
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MAY 2020

• Stay away from personal tasks
Distraction from personal tasks is one of the biggest downfalls of working at home. It may seem quick to wash
a couple of dishes, but then you’re also putting in a load of laundry, paying bills and taking out the dog. If you
notice personal tasks while you’re working, write them down next to your work station and start on them as
soon as you’re done for the day.
• Don’t surf the web
Surfing the web can lead to large amounts of wasted time — not to mention if you start scrolling through
social media. Turn your phone off, so you’re not tempted to check it during the day and take breaks from your
computer.
4. It is important to find that good work-life balance
There are natural breaks in an office environment that will likely not occur at
home and it is essential that you take those breaks. Leave your work space and
look out of a window for a few moments – this simple yet very effective change
in view can help increase your work productivity.
5. Safety & security issues when working from home
A home work space should offer the same level of safety and security
that you would receive in the office. When you are working at home,
you are most often working alone. While working alone in itself is not a
risk, it can present a unique situation should something unexpected
happen. It is important to communicate daily with your supervisor even
if it is not a work conversation.
6. Electrical safety
Much like #5, working from home may present other safety & security risks,
such as electrical hazards. Make it a point to do the following as often as
possible:
• Make sure every extension cord is in good condition and positioned properly
• Make sure your cords and cables are not causing a tripping hazard
• Make sure your outlets are grounded and not overloaded
• Make sure you have surge protection for electrical equipment
• Make sure to have sufficient ventilation for your electrical equipment
MAY 2020
INSIDE SIMPLEX
3

Health and Safety Tips
AGAINST COVID-19
PROTECTING YOURSELF AND OTHERS
FROM THE SPREAD COVID-19
You can reduce your chances of being infected or spreading
COVID-19 by taking some simple precautions:
• Regularly and thoroughly clean your hands with an
alcohol-based hand rub or wash them with soap and water.
• Maintain at least 1-meter (3 feet) of distance between yourself
and others (6 feet in the US).
• Avoid going to crowded places.
• Avoid touching eyes, nose and mouth.
• Make sure you, and the people around you, follow good
respiratory hygiene. This means covering your mouth and nose
with your bent elbow or tissue when you cough or sneeze.
• Stay home and self-isolate even with minor symptoms such as
cough, headache or mild fever, until you recover. Try to order your
supplies online or have someone deliver them to you.
• Keep up-to-date on the latest information from trusted sources,
such as the WHO or your local and national health authorities.
!
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MAY 2020

HOME CARE FOR PEOPLE WITH
SUSPECTED OR CONFIRMED COVID-19
Wash hands with soap and water regularly, especially:
• After coughing
• Before, during and after you prepare food
• Before eating
• After using the toilet
• Before and after caring for the ill person
• When hands are visibly dirty
Avoid unnecessary exposure to the ill person and
avoid sharing items, such as eating utensils,
dishes, drinks and towels.
Monitor everyone’s health for symptoms such as fever,
cough or difficulty breathing. If difficulty breathing
occurs, call your health care facility immediately.
Be SAFE from coronavirus infection
Be SMART & inform yourself about it
Be KIND & support one another
MAY 2020
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5

Although this pandemic forced Simplex to temporarily close its Operation Business
Center (OBC), the main objective has remained the same: resolving the issues of our
nationwide clients, even if that means resolving them from home.
Teo Gonzalez, CFO
Irma Bográn "Top sales
performance despite challenges."
Margie Davis "Record of FT
Returns Processing 1Q2020.’’
6 INSIDE SIMPLEX MAY 2020

Rigo & Francisco “Let’s have all connected.”
Gabriel González, COO
Some of the Orbis and DOT power squads
María Claudia & Yoadis
“on their 10th straight week working
from the office, not a day missed.”
Orlando and Mairelys
“Let’s keep those Orbis sales up.”
Howard Porras “the front door hero”
MAY 2020
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7

GROWING OUR BUSINESS
IMPORTANCE
OFCROSS SALES
C
ross-selling is one of the best
ways any company can
increase overall revenue. This
tried-and-true practice can help
businesses of all sizes and product
types boost average sales totals and
customer loyalty.
Cross-selling is the strategy of
successfully offering complementary
products to the same customer
benefiting both the newly acquired
client and the company. When asked
if you want fries with your hamburger,
that’s cross-selling. And it can work
wonders for the company, especially
if the additional product has a higher
profit margin.
In 2018, Rigo introduced cross-selling
to Simplex. After multiple
brainstorming sessions with several
of our leaders, cross-selling was
implemented as part of its business
practices and immediately became a
success. By 2019, a total of 4,436
leads were generated between the
different products of which 1,212
leads were sold resulting in over
$3.4M in revenue. As of April 2020,
we have seen 2,563 leads sent, 651
leads sold and over $1.1M in revenue.
Our company leadership understood
the importance of this practice and
have been working on perfecting our
sales pitches and strategy
accordingly.
Asking the right questions is key.
Why? Because in order to
understand how to sell an add-on
product to a customer you have to
understand the customers’ needs.
Answers to questions like:
• How are you getting your loads and
are you having trouble getting loads?
Can be an identifier for F4U Dispatch.
• Have you processed your IFTA Fuel
Tax Reports this quarter? Can be a
great question for TPTS.
• Is your insurance policy expiring
within the next 90-120 days? If the
answer is “yes”, it is an Orbis lead.
• Do you have a factoring program
that pays your loads in 24 hours after
delivery? If the answer is "no," this is a
Simplex Factoring lead. If the answer
is "yes," and their contract expires in
90-120 days, it is also a lead.
The key to cross-selling is talking
about benefits. It is a competitive
market, so, to be successful, we really
need to engage our customers by
bringing up different products in the
conversation to give us a competitive
edge. Why us? Because Simplex has
everything you need in order to run a
successful trucking business. We are
a one-stop shop and we will hold
your hand through the process by
providing great customer service.
We at Simplex care for our Carrier
Clients, we understand the difficulties
they face every day to stay in business;
to gain profits in such a competitive
market. Simplex does not only
understand the trucking freight
industry, but also understand the small
to medium size carrier operations and
financial challenges they have to
manage daily to continue pushing
their small businesses forward.
Customers tend to buy more than
one product when offered logical
add-ons, especially when all the
clients’ needs can be met with those
products. Repeat customers trust
your recommendations and are
easier to sell to. The benefits are clear:
upselling and cross selling are key in
order to grow our different products.
We have everything to continue
making cross sales successful. We
have the people, the products and
the right mindset to help this
company reach new heights.
Talk to your clients; ask them about
their operations and challenges. Our
goal is to understand their needs and
fill that gap with our services at
competitive prices and second to
none excellent customer service.
Thank you for your support, let’s
keep on rocking those leads by
turning them into newly acquired
business.
CARLOS GARCÍA
CORPORATE SALES DIRECTOR
8 INSIDE SIMPLEX
MAY 2020

SIMPLEX goals
CROSS-SALES
DOT
LEADS SENT
CLOSED LEADS
JAN
62
6
FEB
47
3
MAR
126
3
APR
26
7
% 10% 6% 2% 27%
TPTS-OUTBOUND
LEADS SENT
CLOSED LEADS
JAN
9
1
FEB
10
2
MAR
16
4
APR
6
1
% 11% 20% 25% 17%
ORBIS-OUTBOUND
LEADS SENT
CLOSED LEADS
JAN
79
23
FEB
49
4
MAR
66
14
APR
99
14
% 29% 8% 21% 14%
F4U
LEADS SENT
CLOSED LEADS
JAN
134
14
FEB
165
24
MAR
132
16
APR
110
14
% 10% 15% 12% 13%
TPTS
LEADS SENT
CLOSED LEADS
JAN
80
21
FEB
73
25
MAR
93
16
APR
50
19
% 26% 34% 17% 38%
ORBIS
LEADS SENT
CLOSED LEADS
JAN
72
14
FEB
41
6
MAR
22
4
APR
61
4
% 19% 15% 18% 7%
MAY 2020
INSIDE SIMPLEX
9

GROWING OUR BUSINESS
Let’s
bundle
up!
I
n late August 2019, our sales
leadership team conducted an
analysis of our interstate carriers’ book
of business. This analysis determined
that most of our carrier companies
were subject to IFTA fuel tax reporting
rules for which we quickly identified an
opportunity to grow our business
share by adding additional services to
our current book of clients. This
discovery resulted in the creation of a
combined service package we later
named DOT/TPTS Fuel Tax Bundle
Program.
We immediately put this idea into
practice by training each member of
our sales force on TPTS product
composition and related regulations,
allowing the team to understand the
rules of TPTS services, and translating
that product knowledge into business
acquisition.
In October 2019, our CEO decided to
implement a unified Outbound Sales
Division by moving TPTS Outbound
Sales from the existing TPTS Unit to
the DOT Outbound Team with the
purpose of centralizing all new
business acquisition through one
outbound operation.
With the transfer of two highly
knowledgeable TPTS Outbound Sales
agents, Karla Murillo and Sessia Lainez,
to the DOT Outbound Team, the newly
unified outbound sales team was
receiving firsthand TPTS knowledge,
which empowered the rest of the DOT
Division to start the full promotion of
TPTS services combined with our
traditional DOT/FMCSA products.
The TPTS/DOT Outbound Sales Team
was in full motion by the turn of the
year, testing the nationwide market
with these two combined products. By
this time, the Outbound Sales Team
was not only made up of experienced
sales agents, but also professionalized
its training mechanisms through
consistent TPTS product consultations
from TPTS's Efrain Valladares and
scrupulous quality assurance controls
from DOT's QA Michael Cuellar. This
improvement immediately produced
unexpected results. In just the first four
months of 2020, the unit garnered
close to 1,000 new TPTS clients
among 32 different states of which 412
clients are a part of the TPTS/DOT
Bundle Program supervised by TPTS's
Hellen Rodriguez.
As our company continues to strive
towards positioning all products within
the nationwide arena, the unification of
these two products under one
specialized sales team has allowed us
to penetrate some of the nation’s more
profitable trucking markets in Texas,
California, Florida and the Northeast
area. As of April 2020, our sales
acquisition through combined
DOT/TPTS products accounts for 75%
of our new sales, demonstrating that
this successful product combination is
exactly what our clients want.
Our “Perfect Pitch” sales pitch is
focused on targeting interstate
carriers and offering the DOT/TPTS
Fuel Tax Bundle. The focal point is
selling the benefit of having a Safety
Manager and Permitting Manager
working on their account at an
attractively low price. They get two
product experts working on their
account: one making sure all safety
compliance needs are met, while the
other processes their fuel taxes and
consults with them on anything
licensing and permitting related.
Couple that with an overall lower fee
which they pay monthly instead of a
higher fee they pay quarterly and you
have yourself a major selling point.
All of our interstate carrier clients will
benefit from this combined product.
When pitched, they will almost always
be very receptive. We make sure to
emphasize that we are relieving them
of the burden of having to deal with
multiple vendors, and most
importantly, that we are saving them
money! It is the “perfect pitch” for
everyone.
Currently, the expansion of the
DOT/TPTS Fuel Tax Bundle Program
relies solely on outbound efforts;
however, we will introduce other
crucial teams within our organization
to join the efforts and reinforce cross
selling within each business units’
current book of business. Our ultimate
goal is to increase our market
presence across the United States by
creating an umbrella of services to
provide to the trucking industry, which
can be achieved by growing this
program in upcoming months.
Speaking from first-hand experience:
as long as we all continue to work
closely together, our path to success
will be much brighter. With that, I
would like to thank you all for your
constant support and promotion of
our services with each client you
service.
NATALIE RAPALO
NEW BUSINESS DEVELOPMENT
MANAGER
10 INSIDE SIMPLEX
MAY 2020

OF
This section is dedicated to some of the Simplex family’s all stars. These team members have
gone above and beyond over the last couple of months, whether it was exceeding their sales
goals or demonstrating their commitment to supporting their colleagues and our clients.
Thank you for all your hard work, Team. Welcome to the Hall of Fame!
DARWIN
LONGSWORTH
ANGÉLICA
DURÓN
HELLEN
RODRIGUEZ
KENNETH
MORALES
DIGNA
MORENO
TPTS-INBOUND
TPTS-INBOUND
TPTS-INBOUND
TPTS-INBOUND
LILIAN
MEDINA
MELISSA
MIDENCE
ALEXA
PAVÓN
KARLA
MURILLO
TPTS-INBOUND
TPTS-INBOUND
TPTS-INBOUND
OUTBOUND
CONGRATULATIONS!
MAY 2020
INSIDE SIMPLEX 11

THE
SIMPLEX
WORLD
WELCOME
TO THE TEAM
ANGÉLICA DURÓN
02/3/2020
TPTS-Customer Service
Simplex Group
FERNANDA ORELLANA
02/17/2020
DOT-Customer Service
Simplex Group
KEYLIN CASCO
02/17/2020
DOT-Data Entry
Simplex Group
SANDRA ALEMÁN
02/25/2020
DOT-Customer Service-Assistant
Simplex Group
LUIS MENDOZA
03/2/2020
Sales Representative
Freight 4 U
MICHAEL MOLANPHY
03/2/2020
Sales Representative
Freight 4 U
GERMÁN WU
02/3/2020
VP-HR
Simplex Group
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MAY 2020

THE
SIMPLEX
WORLD
DULCE MENJÍVAR
03/9/2020
Customer Service / NH Clerk
Regis HRG
MARLEN DAMAS
05/11/2020
TPTS-Sales Representative
Simplex Group
TEODORO GONZÁLEZ
02/21/2020
Accounting-CFO
Simplex Group
MICHAEL CORONADO
04/20/2020
IT-CIO
Simplex Group
BRUCE STROM
03/30 /2020
Accounting-GP Administrator
Simplex Group
YUSDELKYS FERNÁNDEZ
05/4/2020
Commercial Lines
Account Manager
Orbis Insurance Group
DAYANA SUNOL
05/4/2020
Commercial Lines
Account Manager
Orbis Insurance Group
MAY 2020
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EMAIL
CAMPAIGNS
Email marketing is a great channel to create awareness of our brand and
services. It allows us to communicate with our clients in order to create
connection and trust by showing them we care about their success. Using this
marketing tool helps us remind our clients that we are always there for them
because we have all the products and services that take care of everything they
need to operate a truck or run a trucking business. We are their reliable and
trusted source, making it easier to promote our other business unit products.
To unify efforts with the sales teams, our leaders and marketing team have
worked on several email campaigns with initiatives to promote different services
and products. Take a look at some of the campaigns we are currently launching.
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MAY 2020

FISHING
TOURNAMENT
JOHAN
TULIO
MIGUEL
OSLY
IMAD
ZAVALA
ORLANDO
JUAN
RICARDO
The F4U team went fishing this month!
Not in a real body of water, but a digital one with plenty of large fish full of "revenue.”
Despite quarantine, the competition continues, and our Freight 4 U team has hooked
some big fish this month!
How does it work? Well, every F4U sales representative “catches fish” with sales
generated by closing leads and sold cross-sale leads sent to other business units. The
more sales they generate the larger their fish will grow. At the end of the month, the
F4U rep with the largest fish wins the competition.
The winner of this tournament will receive a grand prize that has yet to be revealed.
Who do you think will win the surprise reward? Let's look at the results together in a
couple of weeks. Good luck, Freight 4 U team!
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MAY 2020

INSIDE SIMPLEX