JUNE 2020 FINAL

How did you get
involved in the event
planning industry? I
never dreamed of being
an Event Planner. I
wanted to be a Broadway
Star. So I studied
theatre in New York
where I ended up in theatre management and
production. Working for a Broadway Producer,
I assisted in “ backers auditions” and learned a
thing or two about the results of a well planned
event. As company manager of the Alabama
Shakespeare Festival, I produced the openings
and galas for the theatre. Before I knew it I was
designing flowers, menus and lighting for weddings
and corporate events.
Service seems to be part of your DNA as an
entrepreneur and a philanthropist: Where
does that come from? I grew up in Columbus
volunteering at museums, theatres and libraries.
At a young age I was taught the meaning of
charity and philanthropy.
You obviously plan many different events
for many types of clients. What’s a common
thread that makes it a Bob Vardaman event?
I would like to think that my events are unforgettable
experiences. Much like a theatrical
production you may remember certain aspects.
Whether you recall the transformation of a
space or an event with an important message
the details stand out as a lasting impression.
THE TRUTH IS MOST WEDDING
TRENDS COME AND GO.
The trick is to choose a look that will
stay relevant without fading out of style.
SVMinterview
What are some of your tips for the newly engaged,
when it comes to planning a wedding?
Communicate what your vision is with each
other and you will find it much easier to create
your personal taste. Listen to each other and
then communicate those ideas to your event
planner.
With social media and having a computer in
the palm of your hands, how has that kind of
access to technology affected how you operate,
and how you plan events. Technology has
been an incredible asset to my work. Immediate
communication with clients and vendors assure
the correct understanding which is key to making
the event a success.
What are some of the current wedding tends
in the South? The truth is most wedding trends
come and go. The trick is to choose a look that
will stay relevant without fading out of style.
Color palettes are a challenge. Neutrals are safe
but I love seeing a bold color scheme.
What are some tips for hosting the perfect
party? I believe that floral centerpieces with
candlelight are always better than a quirky prop.
Hand calligraphy for an invitation is timeless.
Lace wedding gowns and tuxedos only after
6:00, candid photography is always favoured.
Wedding websites are handy and save so much
time for your guests. Also, bridal party gifts are
thoughtful gestures for a wedding party.
What your favorite design trick for sprucing
up a venue? Drape it, light it and rearrange the
furniture. SVM
To learn more about Bob Vardaman's
full-service event planning visit:
www.bobvardaman.com
or call 334-399-5823
June - July 2020 / SOVIEWSMAG.COM / 34