Jeweller - July, Edition II 2020
• At your service: why customer experience is critical to improving sales • What women want: how jewellers can profit by targeting female consumers • Marker's mark: show-stopping pieces from local jewellers
• At your service: why customer experience is critical to improving sales
• What women want: how jewellers can profit by targeting female consumers
• Marker's mark: show-stopping pieces from local jewellers
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Gemmology lab announces new<br />
jewellery design competition<br />
The International Gemological Institute’s <strong>2020</strong> JEWEL Jewelry Design Contest is now open.<br />
The International Gemological<br />
Institute (IGI) has launched a new<br />
jewellery competition, the <strong>2020</strong><br />
JEWEL Jewelry Design Contest, with<br />
cash and gemmology scholarships<br />
among the prizes to be won.<br />
Amateur and professional jewellers,<br />
artists, teachers, and students are<br />
invited to submit design concepts<br />
for consideration in four categories:<br />
diamond, colour gemstone, gold,<br />
and creative material.<br />
The overall theme of the<br />
competition ‘Collision and fusion’,<br />
exploring duality, growth, and unity,<br />
and the combination of materials as<br />
well as cultural influences.<br />
Roland Lorie, CEO IGI, explained,<br />
“In our industry’s history, every<br />
collision and fusion of civilizations<br />
made way for new classical eras.<br />
“With the new IGI JEWEL Jewelry<br />
Design Contest, we hope to<br />
empower participants to approach<br />
design with a global perspective<br />
and make room for the next period<br />
of influential jewellery.”<br />
The judging panel includes<br />
jewellers Stephen Webster, Philip<br />
Sajet and Alexandre Corrot,<br />
diamantaire David Gotlib, and Wan<br />
Jin Yuan, chairwoman of the Fosun<br />
Art Center.<br />
The competition has an unusual<br />
format, with entrants invited to<br />
submit concepts rather than<br />
finished jewellery pieces.<br />
Approximately 30 designs will be<br />
selected as finalists by 1 September.<br />
They will then be manufactured and<br />
promoted online as well as at<br />
a number of industry events.<br />
A statement from IGI said, “Finalist<br />
designs will receive exposure on<br />
a physical tour of various trade<br />
events and expositions, along with<br />
online promotion through a series<br />
of professional channels and the<br />
change to receive support from<br />
jewelry brands towards further<br />
development.”<br />
“With the new IGI JEWEL<br />
Jewelry Design Contest,<br />
we hope to empower<br />
participants to approach<br />
design with a global<br />
perspective and make<br />
room for the next period<br />
of influential jewellery”<br />
– Roland Lorie, IGI<br />
Following the promotional period,<br />
a final grand champion and two<br />
silver medallists will be selected.<br />
Additionally, four ‘Outstanding<br />
Design’ prizes – one for each<br />
category – will be awarded.<br />
Participation is free of charge and<br />
entries will be assessed on creativity,<br />
use of materials, budget, feasibility of<br />
production and wearability.<br />
The winners are scheduled to<br />
be announced at a ceremony on<br />
25 November, pending safety<br />
clearance.
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