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Strabane BID Newsletter Issue 2 JUL20

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<strong>Newsletter</strong><br />

ISSUE 2 | JULY 2020<br />

Flann O’Brien trail puts <strong>Strabane</strong><br />

on the literary tourism map<br />

STRABANE can look forward to<br />

welcoming a whole new breed<br />

of visitor when a Flann O’Brian<br />

literary trail is launched later this<br />

year on the writer’s birthday in<br />

October.<br />

One of the town’s most famous<br />

sons, Flann O’Brien, was born<br />

Brian O’Nolan in <strong>Strabane</strong> in 1911.<br />

A playwright, novelist, journalist<br />

and satirist, he was also known<br />

under another pen name, Myles<br />

na Gopaleen. He ranks among<br />

Ireland’s 20th century literary<br />

greats and is considered a leading<br />

figure in modernist and postmodern<br />

literature.<br />

The author’s mother, Agnes<br />

Gormley, was a native of <strong>Strabane</strong><br />

and the young Brian, along with<br />

his 11 siblings, were based in the<br />

town while his father’s work as<br />

a customs officer meant many<br />

relocations before the entire family<br />

eventually settled in Dublin.<br />

Now, as part of a wider literary<br />

tourism programme, <strong>Strabane</strong> will<br />

literally be put on the map, thanks<br />

to g5,000 funding secured by <strong>BID</strong><br />

through an EU INTERREG NPAsupported<br />

project called ‘Spot-lit.’<br />

(www.spot-lit.eu).<br />

Jacqui Doherty, Manager of the<br />

Alley Theatre, is now working on<br />

the project as part of <strong>BID</strong>’s Arts<br />

and Culture Sub Committee.<br />

Jacqui stated, “We have been<br />

attending ongoing mentoring<br />

workshops with spot-lit and<br />

engaging with other successful<br />

applicants. It is hoped to develop<br />

a working group with a number<br />

of Flann O’Brien experts in the<br />

development of the Flann O’Brien<br />

project which we hope to launch<br />

on the 5th October on the day<br />

of Flann O’Brien’s birthday. The<br />

development of a literary festival<br />

has the potential to become a very<br />

significant cultural tourism product<br />

for <strong>Strabane</strong> as Flann O’Brien is<br />

a literary figure of international<br />

renown and his birth place<br />

originates within the Bowling<br />

Green Square of <strong>Strabane</strong> Town.<br />

Connections will be explored and<br />

exploited through music, drama,<br />

heritage and discussion. Given the<br />

international stature and profile of<br />

Flann O’Brien, it is envisaged that<br />

the Flann O’Brien Literary project<br />

could become one of international<br />

significance if properly nurtured<br />

and supported. As such it would<br />

provide a welcome boost to the<br />

economy and profile of <strong>Strabane</strong><br />

Town placing <strong>Strabane</strong> on the<br />

literary tourism map as is seen<br />

in Enniskillen with the Samuel<br />

Beckett Festival and the Brian<br />

Friel Festival in Donegal.<br />

A key element of the project<br />

is providing an opportunity for<br />

participating businesses to<br />

expand their entrepreneurial<br />

capacity and achieve greater<br />

market reach through the<br />

increased number of visitors to the<br />

area.<br />

It’s anticipated that the spin-off<br />

benefits to the local economy<br />

will include stimulation of new<br />

business, enabling growth<br />

within existing businesses, and<br />

encouraging businesses not<br />

traditionally engaged in cultural<br />

tourism to provide complementary<br />

services and products.<br />

As part of the local programme,<br />

there will be a series of monthly<br />

engagement workshops, learning<br />

journeys, business advice clinics<br />

and individual mentoring supports<br />

available to interested businesses<br />

in <strong>Strabane</strong>.<br />

Following the launch in the<br />

autumn, the project is expected to<br />

take place in Spring 2021.


Mayor visits businesses in<br />

Derry and <strong>Strabane</strong><br />

Mayor of Derry City and <strong>Strabane</strong><br />

District Council Brian Tierney<br />

visited local businesses in both<br />

Derry and <strong>Strabane</strong> to hear how<br />

they are dealing with operating<br />

during the coronavirus pandemic.<br />

Mayor Tierney spoke with owners<br />

and staff across a number of<br />

businesses in the hospitality and<br />

retail sector about their feelings,<br />

and their concerns, moving<br />

forward.<br />

“I was pleased to meet as many<br />

business people as possible to<br />

hear about the measures they<br />

have put in place and what<br />

their thoughts are as they try to<br />

navigate a very difficult period,”<br />

said Mayor Tierney.<br />

“The last three months have<br />

brought a lot of uncertainty for our<br />

local businesses, and it was great<br />

to see so many more able to open<br />

up, and it was also encouraging<br />

to see so many people in both<br />

Derry and <strong>Strabane</strong> coming out to<br />

support those businesses in a safe<br />

way.”<br />

“Understandably, many businesses<br />

still have concerns and I wanted<br />

to reassure them that myself and<br />

Council are here to assist them.”<br />

“I would ask people within our<br />

district to please support our local<br />

businesses as we all move forward<br />

together.”<br />

Any businesses seeking<br />

guidance can call Council’s<br />

Business team on 02871253253<br />

or visit www.derrystrabane.<br />

com/coronavirus<br />

2 <strong>BID</strong> in<strong>Strabane</strong> <strong>Newsletter</strong>


Dock Street has all you need!<br />

If you’ve got a job to do, then<br />

you’ve got to go to Dock Street to<br />

stock up on all your hardware and<br />

workwear supplies.<br />

Whatever the job, big or small,<br />

indoors or out, domestic, trade<br />

or agricultural, the locally owned<br />

businesses on this <strong>Strabane</strong><br />

street can help you find what you<br />

want or offer advice and words of<br />

wisdom. With that personal touch,<br />

you’ll find the staff are always<br />

prepared to go the extra mile to<br />

ensure their customers get exactly<br />

what they’re looking for.<br />

Old-fashioned values and service,<br />

but with state-of-the-art facilities<br />

and up-to-the-minute stock<br />

competitively priced, you’ll not<br />

find better anywhere else.<br />

Among them is Mahon’s<br />

Engineering and Hire, which can<br />

trace its history back more than<br />

80 years. Founded by J.T. Mahon<br />

in 1937, it is still a family firm with<br />

all the high standards you would<br />

expect.<br />

Terry Mahon said: “We’re well<br />

known for stocking the very hardto-find<br />

and special components<br />

that serve agricultural, mechanical<br />

and industrial customers. General<br />

hardware is also stocked.”<br />

“We have a massive customer<br />

base that extends to all of<br />

Tyrone, Derry and Donegal. Our<br />

staff are very well trained and<br />

friendly, customer service is our<br />

priority. Our key cutting service is<br />

premier and we take pride in the<br />

equipment that we have invested<br />

in to make sure it maintains our<br />

high standard. This has been<br />

steadily changing, especially the<br />

technology in car key cutting and<br />

programming, as well as CCTV.”<br />

While Mahon’s has more than<br />

eight decades of experience,<br />

another Dock Street establishment<br />

has been trading for just over<br />

one year, but the effort and<br />

enthusiasm that 24-year-old<br />

Neeraj Sharma has brought to<br />

Tradesman NI since he opened<br />

in June 2019 means he has only<br />

gone from strength to strength in<br />

his hardware and workwear store.<br />

You’ve got to have the right gear<br />

for doing those all important jobs!<br />

Neeraj said: “What makes<br />

Tradesman NI stand out is the vast<br />

number of high quality brands that<br />

everyone loves under the one roof,<br />

at extremely competitive prices.<br />

This is the thing that surprises our<br />

customers the most when visiting<br />

the store. It really is a one-stopshop<br />

for any tradesman and this<br />

is why our store in <strong>Strabane</strong> is<br />

a great place to shop. We can<br />

guarantee unbeatable prices<br />

compared to surrounding areas.”<br />

“We pride ourselves on<br />

outstanding customer service<br />

which is why our customers<br />

always return. They know they<br />

will be well looked after and that<br />

we have their best interests and<br />

needs in mind.”<br />

Another well known name on<br />

Dock Street is Gibson Agri Ltd.<br />

Set up by William Gibson in<br />

2006 as a sister company to<br />

his business in Co Donegal, it<br />

stocks coal, gas, animal feed,<br />

animal medicines, dog food,<br />

workwear, work footwear, general<br />

light hardware & tools, fireside<br />

accessories, fencing materials,<br />

grass seeds and lawn seeds,<br />

drainage pipes and farm toys to<br />

name a few.<br />

Elaine from Gibson Agri Ltd said:<br />

“Coal sales form an important part<br />

of our business, and we stock a<br />

range of animal feeds for cattle,<br />

sheep and horses, we are a UFAS<br />

and DAERA approved supplier.”<br />

“Farm toys are a recent addition<br />

to our product range while our<br />

footwear and clothing lines are<br />

particularly successful, with<br />

popular brands at competitive<br />

prices.”<br />

“Our store is very large and<br />

customers are still finding new<br />

and undiscovered items around<br />

the shop, if they take the time to<br />

browse around.”<br />

“Our staff are very helpful, and<br />

have a wide knowledge of the<br />

products in store.”<br />

With such dependable, local<br />

knowledge, and any item required<br />

to hand, why shop anywhere other<br />

than Dock Street, <strong>Strabane</strong> for all<br />

your hardware supplies as well as<br />

so much more.<br />

ISSUE 2 | July 2020 3


Support local with the gift<br />

(card) that keeps on giving!<br />

‘Shop local’ is a more fitting<br />

mantra than ever before now that<br />

<strong>Strabane</strong> businesses have begun<br />

to reopen after the lockdown<br />

brought about by the coronavirus<br />

crisis.<br />

Its impact is immeasurable but<br />

there’s no doubt that it’s vitally<br />

important business owners in the<br />

town get support and one of the<br />

best ways can be through the<br />

In<strong>Strabane</strong> gift card.<br />

Now going into its third year,<br />

they are ideal not only as<br />

individual gifts for hard-to-buyfor<br />

friends and family, but also as<br />

a company scheme, whether for<br />

staff incentives, customer loyalty<br />

rewards or supplier presents.<br />

They can be used in more than<br />

70 businesses about <strong>Strabane</strong>,<br />

making them suitable for anyone<br />

to receive and ensuring money<br />

is being reinvested in the local<br />

economy.<br />

Frylite has signed up for the third<br />

year in a row to purchase gift<br />

cards for staff and suppliers<br />

Eamon McCay, Managing Director<br />

of Frylite, said: “Making bulk<br />

purchases of the <strong>Strabane</strong> Gift<br />

Card is a win-win for everyone.<br />

Gift cards are always popular<br />

presents and as these will be<br />

redeemed in <strong>Strabane</strong> shops,<br />

the local economy will be given a<br />

boost too.”<br />

“As a bulk purchaser, we make<br />

a saving which is a bonus, and<br />

we know we’re doing our bit by<br />

supporting local jobs and shops.<br />

When the money stays in the<br />

<strong>Strabane</strong> area, it’s to the benefit of<br />

everybody in both the immediate<br />

and long-term.<br />

“We previously handed out the<br />

gift cards to staff at Christmas.<br />

Our employees work so hard<br />

throughout the year, we wanted<br />

to find a way to say thank you.<br />

The In<strong>Strabane</strong> gift card was the<br />

perfect option for us because it<br />

allowed us to accommodate all<br />

of our staff while also ensuring<br />

we were helping fellow local<br />

businesses in <strong>Strabane</strong> by putting<br />

money back into the economy.<br />

“Frylite is committed to the<br />

continued growth and success of<br />

<strong>Strabane</strong>, so we’re delighted to<br />

continue our involvement with this<br />

initiative.”<br />

Corporate purchases can attract<br />

a bulk discount, with 3% discount<br />

on £1,000 - £5,000, 4% discount<br />

on £5,001 - £10,000 and 5%<br />

discount on £10,001or more.<br />

The in<strong>Strabane</strong> Gift Card is<br />

easy to use. It looks just like a<br />

normal credit or debit card, with<br />

a card number, signature strip<br />

and in<strong>Strabane</strong> branding. It’s<br />

prepaid in amounts ranging from<br />

£5 to £200 so customers avoid<br />

using cash which is very much<br />

encouraged at this time.<br />

Kevin O’Connor from Derry City<br />

and <strong>Strabane</strong> District Council,<br />

said: “It’s brilliant to see Frylite<br />

supporting this gift card scheme<br />

for another year. The cards are<br />

so versatile that they make a<br />

perfect option for both the general<br />

public and businesses. As well<br />

as individual gifts, they can be<br />

used by business owners as<br />

staff rewards or incentives, or as<br />

customer loyalty rewards. Given<br />

the wide range of participating<br />

outlets, anyone who receives one<br />

can be guaranteed they’ll find<br />

something special to spend it on.”<br />

For a full list of participating<br />

retailers or to purchase an<br />

In<strong>Strabane</strong> gift card online, visit:<br />

www.instrabanegiftcard.com<br />

or contact the Alley Theatre,<br />

Supervalu, Café Fresco or<br />

O’Neills Sportswear.<br />

Top Ten Businesses in which GiftCards have been used<br />

SUPERVALU, ARGOS, BEJEWELED@SOUL, O’NEILLS, MENARYS, CAFFÉ FRESCO, DV8,<br />

MEDICARE STRABANE, MURPHYS ON THE GREEN, BOOTS<br />

4 <strong>BID</strong> in<strong>Strabane</strong> <strong>Newsletter</strong>


Charitable Trust rewards local<br />

volunteers for Covid-19 response<br />

Local volunteers in the <strong>Strabane</strong><br />

area who have been devoting<br />

their time to helping the local<br />

community during the COVID19<br />

pandemic will be rewarded for<br />

their efforts by a local charity.<br />

The Kathleen Graham Trust<br />

today handed over £4,450 of<br />

<strong>Strabane</strong> Gift Card Vouchers to be<br />

presented to 89 local volunteers<br />

in recognition of their tireless work<br />

helping others through the crisis.<br />

Mayor of Derry City and <strong>Strabane</strong><br />

Council, Councillor Brian Tierney,<br />

will attend a special reception<br />

on August 4 for the volunteers<br />

and added his praise to the<br />

major community effort that<br />

was sparked in response to the<br />

pandemic. Hundreds mobilized to<br />

support the work of community<br />

organisations and charities in the<br />

area, helping to deliver vital aid to<br />

those in need.<br />

Thanking the Trust for their<br />

ongoing support of the community<br />

response, and the gift card<br />

rewards for volunteers, Cllr<br />

Tierney said: “The Kathleen<br />

Graham Trust has been extremely<br />

active in supporting a wide range<br />

of community initiatives right<br />

across the <strong>Strabane</strong>, Sion Mills<br />

and Castlederg areas throughout<br />

the crisis.<br />

“This donation of gift cards<br />

to local volunteers is another<br />

wonderful gesture and much<br />

deserved by the volunteers who<br />

will receive them. It’s a fitting way<br />

to support local businesses by<br />

investing the money back into the<br />

local economy via the <strong>Strabane</strong><br />

gift card scheme.”<br />

Vice Chair of the <strong>BID</strong> group<br />

leading on the <strong>Strabane</strong> Giftcard<br />

scheme, Michael Kelly, said: “We<br />

are delighted that the Kathleen<br />

Graham Trust has chosen to<br />

support local and acknowledge<br />

the work of our volunteers by<br />

further supporting the <strong>Strabane</strong><br />

community. This means the<br />

recipients can spend their rewards<br />

at a wide range of local stores,<br />

so the gesture is giving back to<br />

the community on a number of<br />

levels.”<br />

Caroline Clarke is a Trustee with<br />

the newly established charitable<br />

group, which aims to support<br />

positive initiatives and individual<br />

enterprises of merit in the wider<br />

<strong>Strabane</strong> area. She explained<br />

more about some of the work the<br />

Kathleen Graham Trust has been<br />

contributing to in recent months.<br />

“We had been hoping to launch<br />

the charity in May but with<br />

Coronavirus that was put on hold<br />

unfortunately,” she explained. “But<br />

we have been working behind<br />

the scenes with local community<br />

representatives and groups, as<br />

well as Derry City and <strong>Strabane</strong><br />

District Council, to distribute<br />

support for some of the wonderful<br />

projects that have been offering<br />

essential aid during the pandemic.<br />

“It’s been very humbling to<br />

see how proactive the local<br />

community has been in<br />

responding to this crisis, the many<br />

creative and selfless ways that<br />

people have reached out to help<br />

others. And it’s been so rewarding<br />

to see how donations from the<br />

charity have had such a big<br />

impact and how these groups can<br />

make the money go such a long<br />

way in helping people.<br />

“We’ve been so inspired by<br />

the work being done on the<br />

ground that the Trust wanted to<br />

acknowledge the contribution of<br />

the local volunteers who have had<br />

such an essential role in recent<br />

months. “The <strong>Strabane</strong> Gift Card<br />

scheme offered the perfect way<br />

to reward local people and also<br />

support local business. I’m a<br />

strong believer in contributing to<br />

the local economy where possible<br />

and shopping local, especially at a<br />

time when many businesses have<br />

been impacted by Covid19.<br />

ISSUE 2 | July 2020 5


<strong>Strabane</strong> businesses reward<br />

the town’s unsung heroes<br />

STRABANE businesses have<br />

given a warm glow to the local<br />

heroes of the coronavirus crisis<br />

by sponsoring £100 <strong>Strabane</strong> gift<br />

cards as a way to say thank you<br />

to those who have given most<br />

during this challenging time.<br />

Local people showed their<br />

support for the lockdown initiative<br />

by making nominations online<br />

for the many worthy winners.<br />

Each week, one was chosen at<br />

random for their acts of kindness<br />

or community spirit, with their<br />

£100 <strong>Strabane</strong> gift card provided<br />

by one of the town’s generous<br />

business owners.<br />

Elaine Griffin was the first week’s<br />

winner with the prize sponsored<br />

by MK’s Bar. Elaine provides<br />

complex care for seriously ill<br />

patients as an ICU nurse. Andrea<br />

Gillespie, a full-time care worker,<br />

was the second winner with her<br />

prize sponsored by Craft Training.<br />

Teresa Stewart received a prize<br />

sponsored by O’Neills Sportswear.<br />

Tribute was paid to Teresa for<br />

always putting others first, not just<br />

during lockdown, but at all times.<br />

Brian McNamee was praised<br />

for all his hard work at Springhill<br />

Youth Club supporting local<br />

young people, particularly during<br />

all the changes brought about<br />

by the pandemic. His prize was<br />

sponsored by Subway.<br />

Lynn Maguire, the winner of<br />

the gift card sponsored by<br />

Dolan’s Nisa, was hailed for her<br />

dedication to the community of<br />

Fountain Street, ‘always putting<br />

herself forward for everything<br />

and anything needed for the<br />

community’.<br />

Mark McDermott from Vivo<br />

in Ballycolman, who won one<br />

of the gift cards, once again<br />

sponsored by Craft Training, was<br />

recognised for going ‘above and<br />

beyond providing meals for the<br />

community’ and ‘loads more’.<br />

Keira Breslin was a deserving<br />

winner of the prize sponsored<br />

by Masala. Keira ‘managed with<br />

a brave smile and a look to the<br />

future’ despite having to postpone<br />

her wedding, her daughter’s First<br />

Holy Communion and her son’s<br />

Confirmation, while carrying<br />

out her care work, studying<br />

for her degree in nursing and<br />

homeschooling her three children!<br />

Toiresa O Cuaig won the prize<br />

sponsored by Caffe Milano for<br />

spreading joy and happiness<br />

wherever she goes in <strong>Strabane</strong>,<br />

while Jean Mullen deserved a<br />

treat, sponsored by My Local<br />

Ordering App, for raising £1000<br />

for local charities by making fairy<br />

gardens – despite having been<br />

through stage four cancer.<br />

‘Unsung hero’ Roisin McGlinchey<br />

was the winner of a gift card<br />

sponsored by the <strong>Strabane</strong><br />

Chronicle, for giving her time and<br />

her heart to various charity efforts<br />

around the town, while Sinead<br />

McDermott was awarded the prize<br />

sponsored by Talk Shalk for her<br />

work on the frontline as a nurse<br />

in Altnagelvin Hospital during<br />

the pandemic – and still smiling<br />

through everything. Our second<br />

last Hero to be announced was<br />

Amanda Cook who won a gift card<br />

sponsored by Murphy’s on the<br />

Green for her work as a carer.<br />

With our final Hero to be<br />

announced next week, kindly<br />

sponsored by Oysters Restaurant,<br />

the <strong>Strabane</strong> Hero campaign has<br />

been a resounding success. This<br />

campaign further highlights the<br />

caring side of the town’s business<br />

owners who value their local<br />

communities and the individuals<br />

within them who make a real<br />

difference to the lives of those<br />

around them, even in the midst<br />

of a global pandemic. There’s no<br />

shortage of civic pride around<br />

<strong>Strabane</strong> these days!<br />

6 <strong>BID</strong> in<strong>Strabane</strong> <strong>Newsletter</strong>


Resilient <strong>Strabane</strong><br />

<strong>Strabane</strong> <strong>BID</strong> is celebrating all<br />

the local stories of resilience<br />

and success! We want to hear<br />

from business owners and<br />

retailers in the town who can tell<br />

others of how they’ve operated<br />

during these difficult days –<br />

demonstrating their creativity,<br />

innovation and dedication - and<br />

how we can all do our bit for<br />

one another by buying from<br />

local businesses to give them<br />

the boost they need to bounce<br />

back. If you would like to feature<br />

in this new regular slot on<br />

‘Resilient <strong>Strabane</strong>’, please get<br />

in touch at: info@bidinstrabane.<br />

com<br />

First up is Label Menswear.<br />

Established in September 2015<br />

by business partners Gary<br />

Winters and Stephen Moore,<br />

the future is unknown, but Gary<br />

is optimistic that independent<br />

retailers can adapt and weather<br />

any uncertainties ahead<br />

with support from the local<br />

community as well as online<br />

sales:<br />

We closed up the week of St<br />

Patrick’s Day. Initially, for the first<br />

two or three weeks, we didn’t<br />

do anything. We already had a<br />

website, so we started to do a bit<br />

online, for our heads as much as<br />

anything, to keep ourselves going.<br />

We kept the website ticking over<br />

but expected to be back in the<br />

shop in a few weeks…<br />

We reopened on June 12. The<br />

first couple of weeks were very<br />

good but it’s now coming into<br />

line with what it would usually be<br />

like. I don’t know what it’s going<br />

to be like in the long term, there<br />

has to be a massive ripple in the<br />

economy, it will be an interesting<br />

and no doubt challenging six to 12<br />

months ahead.<br />

We’ll have been open for five<br />

years in September. We stock a<br />

lot of the big name brands, our<br />

target market would start around<br />

16-year-olds but we aim to cater<br />

for all age groups with a mix of<br />

brands. We also do a lot of suits<br />

and wedding parties, but that<br />

side of the business has been<br />

decimated this year.<br />

Before lockdown, our online<br />

sales were ok, but it really jumpstarted<br />

them. People were sat at<br />

home, they had a bit of money,<br />

so they looked online. Our<br />

spring-summer delivery landed<br />

in March just before we closed<br />

so we were fully stocked and the<br />

weather was good. Lockdown<br />

has definitely given us more of a<br />

presence online. About 95% of<br />

online orders were local which<br />

was interesting to see. People<br />

were going through us rather than<br />

the brands’ own websites. I think<br />

even before lockdown we were<br />

starting to see a trend of people<br />

supporting independent retailers<br />

and that may have now speeded<br />

up, people are more focused<br />

on spending locally in their own<br />

towns.<br />

We are always trying to be<br />

optimistic. The people that weren’t<br />

able to get married this year will<br />

look to get married next year, so<br />

it could turn out to be a bumper<br />

year and we can just write off<br />

2020. Until there’s a vaccine, this<br />

is the new normal, but it doesn’t<br />

have to be negative.<br />

<strong>Strabane</strong> has never really seen the<br />

benefit of any boom, it’s always<br />

been under the radar, so maybe<br />

the impact of the lockdown will<br />

impact us less. But if we do get a<br />

hit, I have no doubt that we will be<br />

able to adapt and get on with it.<br />

There are now more than 70<br />

local businesses including<br />

LABEL MENSWEAR involved<br />

in the in<strong>Strabane</strong> Gift Card<br />

scheme so it couldn’t be easier<br />

to shop local and give your<br />

support by purchasing a card<br />

for a family member or friend’s<br />

birthday, exam results or just as<br />

a little unexpected surprise!<br />

It can be used to buy both<br />

luxuries and essentials, making<br />

it an ideal present for a person<br />

of any age or with any interest<br />

and it will be doing a huge<br />

amount to bolster the local<br />

economy and keep <strong>Strabane</strong><br />

town centre hustling and<br />

bustling.<br />

ISSUE 2 | July 2020 7


<strong>Strabane</strong> town set for<br />

‘MonsterHero Safari’<br />

<strong>Strabane</strong> <strong>BID</strong> is sponsoring a<br />

family fun ‘MonsterHero Safari’<br />

in <strong>Strabane</strong> town centre, raising<br />

money for the NHS and giving<br />

families a safe reason to return<br />

into <strong>Strabane</strong> town.<br />

Launching on Friday July 31st and<br />

running until Tuesday September<br />

8th, families and households in<br />

<strong>Strabane</strong> will be invited to search<br />

the streets for ten cute and<br />

colourful MonsterHeroes.<br />

Using only smartphones, the<br />

Safari allows you to learn each<br />

of the MonsterHeroes’ names,<br />

stories, and superpowers. Once<br />

all ten MonsterHeroes are found,<br />

a free e-book that tells the story<br />

of their first team-up will be<br />

unlocked.<br />

There is a nominal platform cost<br />

of £2 per family taking part with<br />

the first 25 families going free, all<br />

further voluntary donations will<br />

go to the NHS Charities Together<br />

organisation – which supports<br />

over 230 NHS charities across the<br />

UK.<br />

The Safari works by utilising<br />

contactless NFC technology and<br />

QR codes, without the need for<br />

players to download or sign up to<br />

anything - they simply need to tap<br />

or scan to play.<br />

Over 100 <strong>BID</strong>s and councils<br />

across the UK are taking part in<br />

the MonsterHero Safari project,<br />

which has been sponsored by<br />

Wild in Art, with the aim of raising<br />

over £100k for NHS Charities<br />

Together.<br />

Mayor of Derry City and <strong>Strabane</strong><br />

District Council, Cllr Brian Tierney,<br />

said he was looking forward to<br />

seeing the safari in action.<br />

“This is a really positive and<br />

uplifting initiative sponsored by<br />

the <strong>Strabane</strong> <strong>BID</strong> team which will<br />

assist both the local public and<br />

local businesses as we continue<br />

to move forward, as well as the<br />

added bonus of helping out the<br />

NHS through charitable donations.<br />

“We have seen <strong>Strabane</strong> town<br />

slowly return to some sense of<br />

normality recently, and projects<br />

like this certainly aid that.<br />

“Adults can feel safe knowing<br />

that all guidelines and health<br />

and safety measures are being<br />

followed, and the kids can enjoy<br />

something different and fun while<br />

getting outside.<br />

“I’m looking forward to taking part<br />

myself!”<br />

Chair of <strong>Strabane</strong> <strong>BID</strong> and<br />

O’Neill’s Managing Director, Kieran<br />

Kennedy, said businesses would<br />

benefit from an innovative and<br />

positive way to bring people back<br />

into the town centre.<br />

“Everyone has been hugely<br />

supportive of the reopening<br />

process over the last number of<br />

weeks, but it is still, of course, an<br />

ongoing process.<br />

“The MonsterHero Safari is<br />

something different and exciting<br />

that will keep the kids entertained<br />

and will help the adults feel more<br />

comfortable and safe.<br />

“It will be fantastic and<br />

encouraging for our local<br />

businesses also to see increasing<br />

footfall coming through their<br />

doors.”<br />

Project co-ordinator Martin<br />

Blackwell, former CEO of ATCM<br />

and the Charity Retail Association,<br />

said: “When I heard about the<br />

concept it just resonated with me<br />

and I knew I had to support it. I<br />

loved the idea of heroes; the idea<br />

of a ‘safari on the high street!’<br />

“I just thought, if something fun<br />

like this can help make families<br />

feel good about going back out<br />

onto the high street and raise<br />

money for such a worthy cause<br />

then let’s go for it.”<br />

To learn more about the<br />

story-trail please go to www.<br />

monsterherosafari.com<br />

8 <strong>BID</strong> in<strong>Strabane</strong> <strong>Newsletter</strong>

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