Strabane BID Newsletter Issue 2 JUL20
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<strong>Newsletter</strong><br />
ISSUE 2 | JULY 2020<br />
Flann O’Brien trail puts <strong>Strabane</strong><br />
on the literary tourism map<br />
STRABANE can look forward to<br />
welcoming a whole new breed<br />
of visitor when a Flann O’Brian<br />
literary trail is launched later this<br />
year on the writer’s birthday in<br />
October.<br />
One of the town’s most famous<br />
sons, Flann O’Brien, was born<br />
Brian O’Nolan in <strong>Strabane</strong> in 1911.<br />
A playwright, novelist, journalist<br />
and satirist, he was also known<br />
under another pen name, Myles<br />
na Gopaleen. He ranks among<br />
Ireland’s 20th century literary<br />
greats and is considered a leading<br />
figure in modernist and postmodern<br />
literature.<br />
The author’s mother, Agnes<br />
Gormley, was a native of <strong>Strabane</strong><br />
and the young Brian, along with<br />
his 11 siblings, were based in the<br />
town while his father’s work as<br />
a customs officer meant many<br />
relocations before the entire family<br />
eventually settled in Dublin.<br />
Now, as part of a wider literary<br />
tourism programme, <strong>Strabane</strong> will<br />
literally be put on the map, thanks<br />
to g5,000 funding secured by <strong>BID</strong><br />
through an EU INTERREG NPAsupported<br />
project called ‘Spot-lit.’<br />
(www.spot-lit.eu).<br />
Jacqui Doherty, Manager of the<br />
Alley Theatre, is now working on<br />
the project as part of <strong>BID</strong>’s Arts<br />
and Culture Sub Committee.<br />
Jacqui stated, “We have been<br />
attending ongoing mentoring<br />
workshops with spot-lit and<br />
engaging with other successful<br />
applicants. It is hoped to develop<br />
a working group with a number<br />
of Flann O’Brien experts in the<br />
development of the Flann O’Brien<br />
project which we hope to launch<br />
on the 5th October on the day<br />
of Flann O’Brien’s birthday. The<br />
development of a literary festival<br />
has the potential to become a very<br />
significant cultural tourism product<br />
for <strong>Strabane</strong> as Flann O’Brien is<br />
a literary figure of international<br />
renown and his birth place<br />
originates within the Bowling<br />
Green Square of <strong>Strabane</strong> Town.<br />
Connections will be explored and<br />
exploited through music, drama,<br />
heritage and discussion. Given the<br />
international stature and profile of<br />
Flann O’Brien, it is envisaged that<br />
the Flann O’Brien Literary project<br />
could become one of international<br />
significance if properly nurtured<br />
and supported. As such it would<br />
provide a welcome boost to the<br />
economy and profile of <strong>Strabane</strong><br />
Town placing <strong>Strabane</strong> on the<br />
literary tourism map as is seen<br />
in Enniskillen with the Samuel<br />
Beckett Festival and the Brian<br />
Friel Festival in Donegal.<br />
A key element of the project<br />
is providing an opportunity for<br />
participating businesses to<br />
expand their entrepreneurial<br />
capacity and achieve greater<br />
market reach through the<br />
increased number of visitors to the<br />
area.<br />
It’s anticipated that the spin-off<br />
benefits to the local economy<br />
will include stimulation of new<br />
business, enabling growth<br />
within existing businesses, and<br />
encouraging businesses not<br />
traditionally engaged in cultural<br />
tourism to provide complementary<br />
services and products.<br />
As part of the local programme,<br />
there will be a series of monthly<br />
engagement workshops, learning<br />
journeys, business advice clinics<br />
and individual mentoring supports<br />
available to interested businesses<br />
in <strong>Strabane</strong>.<br />
Following the launch in the<br />
autumn, the project is expected to<br />
take place in Spring 2021.
Mayor visits businesses in<br />
Derry and <strong>Strabane</strong><br />
Mayor of Derry City and <strong>Strabane</strong><br />
District Council Brian Tierney<br />
visited local businesses in both<br />
Derry and <strong>Strabane</strong> to hear how<br />
they are dealing with operating<br />
during the coronavirus pandemic.<br />
Mayor Tierney spoke with owners<br />
and staff across a number of<br />
businesses in the hospitality and<br />
retail sector about their feelings,<br />
and their concerns, moving<br />
forward.<br />
“I was pleased to meet as many<br />
business people as possible to<br />
hear about the measures they<br />
have put in place and what<br />
their thoughts are as they try to<br />
navigate a very difficult period,”<br />
said Mayor Tierney.<br />
“The last three months have<br />
brought a lot of uncertainty for our<br />
local businesses, and it was great<br />
to see so many more able to open<br />
up, and it was also encouraging<br />
to see so many people in both<br />
Derry and <strong>Strabane</strong> coming out to<br />
support those businesses in a safe<br />
way.”<br />
“Understandably, many businesses<br />
still have concerns and I wanted<br />
to reassure them that myself and<br />
Council are here to assist them.”<br />
“I would ask people within our<br />
district to please support our local<br />
businesses as we all move forward<br />
together.”<br />
Any businesses seeking<br />
guidance can call Council’s<br />
Business team on 02871253253<br />
or visit www.derrystrabane.<br />
com/coronavirus<br />
2 <strong>BID</strong> in<strong>Strabane</strong> <strong>Newsletter</strong>
Dock Street has all you need!<br />
If you’ve got a job to do, then<br />
you’ve got to go to Dock Street to<br />
stock up on all your hardware and<br />
workwear supplies.<br />
Whatever the job, big or small,<br />
indoors or out, domestic, trade<br />
or agricultural, the locally owned<br />
businesses on this <strong>Strabane</strong><br />
street can help you find what you<br />
want or offer advice and words of<br />
wisdom. With that personal touch,<br />
you’ll find the staff are always<br />
prepared to go the extra mile to<br />
ensure their customers get exactly<br />
what they’re looking for.<br />
Old-fashioned values and service,<br />
but with state-of-the-art facilities<br />
and up-to-the-minute stock<br />
competitively priced, you’ll not<br />
find better anywhere else.<br />
Among them is Mahon’s<br />
Engineering and Hire, which can<br />
trace its history back more than<br />
80 years. Founded by J.T. Mahon<br />
in 1937, it is still a family firm with<br />
all the high standards you would<br />
expect.<br />
Terry Mahon said: “We’re well<br />
known for stocking the very hardto-find<br />
and special components<br />
that serve agricultural, mechanical<br />
and industrial customers. General<br />
hardware is also stocked.”<br />
“We have a massive customer<br />
base that extends to all of<br />
Tyrone, Derry and Donegal. Our<br />
staff are very well trained and<br />
friendly, customer service is our<br />
priority. Our key cutting service is<br />
premier and we take pride in the<br />
equipment that we have invested<br />
in to make sure it maintains our<br />
high standard. This has been<br />
steadily changing, especially the<br />
technology in car key cutting and<br />
programming, as well as CCTV.”<br />
While Mahon’s has more than<br />
eight decades of experience,<br />
another Dock Street establishment<br />
has been trading for just over<br />
one year, but the effort and<br />
enthusiasm that 24-year-old<br />
Neeraj Sharma has brought to<br />
Tradesman NI since he opened<br />
in June 2019 means he has only<br />
gone from strength to strength in<br />
his hardware and workwear store.<br />
You’ve got to have the right gear<br />
for doing those all important jobs!<br />
Neeraj said: “What makes<br />
Tradesman NI stand out is the vast<br />
number of high quality brands that<br />
everyone loves under the one roof,<br />
at extremely competitive prices.<br />
This is the thing that surprises our<br />
customers the most when visiting<br />
the store. It really is a one-stopshop<br />
for any tradesman and this<br />
is why our store in <strong>Strabane</strong> is<br />
a great place to shop. We can<br />
guarantee unbeatable prices<br />
compared to surrounding areas.”<br />
“We pride ourselves on<br />
outstanding customer service<br />
which is why our customers<br />
always return. They know they<br />
will be well looked after and that<br />
we have their best interests and<br />
needs in mind.”<br />
Another well known name on<br />
Dock Street is Gibson Agri Ltd.<br />
Set up by William Gibson in<br />
2006 as a sister company to<br />
his business in Co Donegal, it<br />
stocks coal, gas, animal feed,<br />
animal medicines, dog food,<br />
workwear, work footwear, general<br />
light hardware & tools, fireside<br />
accessories, fencing materials,<br />
grass seeds and lawn seeds,<br />
drainage pipes and farm toys to<br />
name a few.<br />
Elaine from Gibson Agri Ltd said:<br />
“Coal sales form an important part<br />
of our business, and we stock a<br />
range of animal feeds for cattle,<br />
sheep and horses, we are a UFAS<br />
and DAERA approved supplier.”<br />
“Farm toys are a recent addition<br />
to our product range while our<br />
footwear and clothing lines are<br />
particularly successful, with<br />
popular brands at competitive<br />
prices.”<br />
“Our store is very large and<br />
customers are still finding new<br />
and undiscovered items around<br />
the shop, if they take the time to<br />
browse around.”<br />
“Our staff are very helpful, and<br />
have a wide knowledge of the<br />
products in store.”<br />
With such dependable, local<br />
knowledge, and any item required<br />
to hand, why shop anywhere other<br />
than Dock Street, <strong>Strabane</strong> for all<br />
your hardware supplies as well as<br />
so much more.<br />
ISSUE 2 | July 2020 3
Support local with the gift<br />
(card) that keeps on giving!<br />
‘Shop local’ is a more fitting<br />
mantra than ever before now that<br />
<strong>Strabane</strong> businesses have begun<br />
to reopen after the lockdown<br />
brought about by the coronavirus<br />
crisis.<br />
Its impact is immeasurable but<br />
there’s no doubt that it’s vitally<br />
important business owners in the<br />
town get support and one of the<br />
best ways can be through the<br />
In<strong>Strabane</strong> gift card.<br />
Now going into its third year,<br />
they are ideal not only as<br />
individual gifts for hard-to-buyfor<br />
friends and family, but also as<br />
a company scheme, whether for<br />
staff incentives, customer loyalty<br />
rewards or supplier presents.<br />
They can be used in more than<br />
70 businesses about <strong>Strabane</strong>,<br />
making them suitable for anyone<br />
to receive and ensuring money<br />
is being reinvested in the local<br />
economy.<br />
Frylite has signed up for the third<br />
year in a row to purchase gift<br />
cards for staff and suppliers<br />
Eamon McCay, Managing Director<br />
of Frylite, said: “Making bulk<br />
purchases of the <strong>Strabane</strong> Gift<br />
Card is a win-win for everyone.<br />
Gift cards are always popular<br />
presents and as these will be<br />
redeemed in <strong>Strabane</strong> shops,<br />
the local economy will be given a<br />
boost too.”<br />
“As a bulk purchaser, we make<br />
a saving which is a bonus, and<br />
we know we’re doing our bit by<br />
supporting local jobs and shops.<br />
When the money stays in the<br />
<strong>Strabane</strong> area, it’s to the benefit of<br />
everybody in both the immediate<br />
and long-term.<br />
“We previously handed out the<br />
gift cards to staff at Christmas.<br />
Our employees work so hard<br />
throughout the year, we wanted<br />
to find a way to say thank you.<br />
The In<strong>Strabane</strong> gift card was the<br />
perfect option for us because it<br />
allowed us to accommodate all<br />
of our staff while also ensuring<br />
we were helping fellow local<br />
businesses in <strong>Strabane</strong> by putting<br />
money back into the economy.<br />
“Frylite is committed to the<br />
continued growth and success of<br />
<strong>Strabane</strong>, so we’re delighted to<br />
continue our involvement with this<br />
initiative.”<br />
Corporate purchases can attract<br />
a bulk discount, with 3% discount<br />
on £1,000 - £5,000, 4% discount<br />
on £5,001 - £10,000 and 5%<br />
discount on £10,001or more.<br />
The in<strong>Strabane</strong> Gift Card is<br />
easy to use. It looks just like a<br />
normal credit or debit card, with<br />
a card number, signature strip<br />
and in<strong>Strabane</strong> branding. It’s<br />
prepaid in amounts ranging from<br />
£5 to £200 so customers avoid<br />
using cash which is very much<br />
encouraged at this time.<br />
Kevin O’Connor from Derry City<br />
and <strong>Strabane</strong> District Council,<br />
said: “It’s brilliant to see Frylite<br />
supporting this gift card scheme<br />
for another year. The cards are<br />
so versatile that they make a<br />
perfect option for both the general<br />
public and businesses. As well<br />
as individual gifts, they can be<br />
used by business owners as<br />
staff rewards or incentives, or as<br />
customer loyalty rewards. Given<br />
the wide range of participating<br />
outlets, anyone who receives one<br />
can be guaranteed they’ll find<br />
something special to spend it on.”<br />
For a full list of participating<br />
retailers or to purchase an<br />
In<strong>Strabane</strong> gift card online, visit:<br />
www.instrabanegiftcard.com<br />
or contact the Alley Theatre,<br />
Supervalu, Café Fresco or<br />
O’Neills Sportswear.<br />
Top Ten Businesses in which GiftCards have been used<br />
SUPERVALU, ARGOS, BEJEWELED@SOUL, O’NEILLS, MENARYS, CAFFÉ FRESCO, DV8,<br />
MEDICARE STRABANE, MURPHYS ON THE GREEN, BOOTS<br />
4 <strong>BID</strong> in<strong>Strabane</strong> <strong>Newsletter</strong>
Charitable Trust rewards local<br />
volunteers for Covid-19 response<br />
Local volunteers in the <strong>Strabane</strong><br />
area who have been devoting<br />
their time to helping the local<br />
community during the COVID19<br />
pandemic will be rewarded for<br />
their efforts by a local charity.<br />
The Kathleen Graham Trust<br />
today handed over £4,450 of<br />
<strong>Strabane</strong> Gift Card Vouchers to be<br />
presented to 89 local volunteers<br />
in recognition of their tireless work<br />
helping others through the crisis.<br />
Mayor of Derry City and <strong>Strabane</strong><br />
Council, Councillor Brian Tierney,<br />
will attend a special reception<br />
on August 4 for the volunteers<br />
and added his praise to the<br />
major community effort that<br />
was sparked in response to the<br />
pandemic. Hundreds mobilized to<br />
support the work of community<br />
organisations and charities in the<br />
area, helping to deliver vital aid to<br />
those in need.<br />
Thanking the Trust for their<br />
ongoing support of the community<br />
response, and the gift card<br />
rewards for volunteers, Cllr<br />
Tierney said: “The Kathleen<br />
Graham Trust has been extremely<br />
active in supporting a wide range<br />
of community initiatives right<br />
across the <strong>Strabane</strong>, Sion Mills<br />
and Castlederg areas throughout<br />
the crisis.<br />
“This donation of gift cards<br />
to local volunteers is another<br />
wonderful gesture and much<br />
deserved by the volunteers who<br />
will receive them. It’s a fitting way<br />
to support local businesses by<br />
investing the money back into the<br />
local economy via the <strong>Strabane</strong><br />
gift card scheme.”<br />
Vice Chair of the <strong>BID</strong> group<br />
leading on the <strong>Strabane</strong> Giftcard<br />
scheme, Michael Kelly, said: “We<br />
are delighted that the Kathleen<br />
Graham Trust has chosen to<br />
support local and acknowledge<br />
the work of our volunteers by<br />
further supporting the <strong>Strabane</strong><br />
community. This means the<br />
recipients can spend their rewards<br />
at a wide range of local stores,<br />
so the gesture is giving back to<br />
the community on a number of<br />
levels.”<br />
Caroline Clarke is a Trustee with<br />
the newly established charitable<br />
group, which aims to support<br />
positive initiatives and individual<br />
enterprises of merit in the wider<br />
<strong>Strabane</strong> area. She explained<br />
more about some of the work the<br />
Kathleen Graham Trust has been<br />
contributing to in recent months.<br />
“We had been hoping to launch<br />
the charity in May but with<br />
Coronavirus that was put on hold<br />
unfortunately,” she explained. “But<br />
we have been working behind<br />
the scenes with local community<br />
representatives and groups, as<br />
well as Derry City and <strong>Strabane</strong><br />
District Council, to distribute<br />
support for some of the wonderful<br />
projects that have been offering<br />
essential aid during the pandemic.<br />
“It’s been very humbling to<br />
see how proactive the local<br />
community has been in<br />
responding to this crisis, the many<br />
creative and selfless ways that<br />
people have reached out to help<br />
others. And it’s been so rewarding<br />
to see how donations from the<br />
charity have had such a big<br />
impact and how these groups can<br />
make the money go such a long<br />
way in helping people.<br />
“We’ve been so inspired by<br />
the work being done on the<br />
ground that the Trust wanted to<br />
acknowledge the contribution of<br />
the local volunteers who have had<br />
such an essential role in recent<br />
months. “The <strong>Strabane</strong> Gift Card<br />
scheme offered the perfect way<br />
to reward local people and also<br />
support local business. I’m a<br />
strong believer in contributing to<br />
the local economy where possible<br />
and shopping local, especially at a<br />
time when many businesses have<br />
been impacted by Covid19.<br />
ISSUE 2 | July 2020 5
<strong>Strabane</strong> businesses reward<br />
the town’s unsung heroes<br />
STRABANE businesses have<br />
given a warm glow to the local<br />
heroes of the coronavirus crisis<br />
by sponsoring £100 <strong>Strabane</strong> gift<br />
cards as a way to say thank you<br />
to those who have given most<br />
during this challenging time.<br />
Local people showed their<br />
support for the lockdown initiative<br />
by making nominations online<br />
for the many worthy winners.<br />
Each week, one was chosen at<br />
random for their acts of kindness<br />
or community spirit, with their<br />
£100 <strong>Strabane</strong> gift card provided<br />
by one of the town’s generous<br />
business owners.<br />
Elaine Griffin was the first week’s<br />
winner with the prize sponsored<br />
by MK’s Bar. Elaine provides<br />
complex care for seriously ill<br />
patients as an ICU nurse. Andrea<br />
Gillespie, a full-time care worker,<br />
was the second winner with her<br />
prize sponsored by Craft Training.<br />
Teresa Stewart received a prize<br />
sponsored by O’Neills Sportswear.<br />
Tribute was paid to Teresa for<br />
always putting others first, not just<br />
during lockdown, but at all times.<br />
Brian McNamee was praised<br />
for all his hard work at Springhill<br />
Youth Club supporting local<br />
young people, particularly during<br />
all the changes brought about<br />
by the pandemic. His prize was<br />
sponsored by Subway.<br />
Lynn Maguire, the winner of<br />
the gift card sponsored by<br />
Dolan’s Nisa, was hailed for her<br />
dedication to the community of<br />
Fountain Street, ‘always putting<br />
herself forward for everything<br />
and anything needed for the<br />
community’.<br />
Mark McDermott from Vivo<br />
in Ballycolman, who won one<br />
of the gift cards, once again<br />
sponsored by Craft Training, was<br />
recognised for going ‘above and<br />
beyond providing meals for the<br />
community’ and ‘loads more’.<br />
Keira Breslin was a deserving<br />
winner of the prize sponsored<br />
by Masala. Keira ‘managed with<br />
a brave smile and a look to the<br />
future’ despite having to postpone<br />
her wedding, her daughter’s First<br />
Holy Communion and her son’s<br />
Confirmation, while carrying<br />
out her care work, studying<br />
for her degree in nursing and<br />
homeschooling her three children!<br />
Toiresa O Cuaig won the prize<br />
sponsored by Caffe Milano for<br />
spreading joy and happiness<br />
wherever she goes in <strong>Strabane</strong>,<br />
while Jean Mullen deserved a<br />
treat, sponsored by My Local<br />
Ordering App, for raising £1000<br />
for local charities by making fairy<br />
gardens – despite having been<br />
through stage four cancer.<br />
‘Unsung hero’ Roisin McGlinchey<br />
was the winner of a gift card<br />
sponsored by the <strong>Strabane</strong><br />
Chronicle, for giving her time and<br />
her heart to various charity efforts<br />
around the town, while Sinead<br />
McDermott was awarded the prize<br />
sponsored by Talk Shalk for her<br />
work on the frontline as a nurse<br />
in Altnagelvin Hospital during<br />
the pandemic – and still smiling<br />
through everything. Our second<br />
last Hero to be announced was<br />
Amanda Cook who won a gift card<br />
sponsored by Murphy’s on the<br />
Green for her work as a carer.<br />
With our final Hero to be<br />
announced next week, kindly<br />
sponsored by Oysters Restaurant,<br />
the <strong>Strabane</strong> Hero campaign has<br />
been a resounding success. This<br />
campaign further highlights the<br />
caring side of the town’s business<br />
owners who value their local<br />
communities and the individuals<br />
within them who make a real<br />
difference to the lives of those<br />
around them, even in the midst<br />
of a global pandemic. There’s no<br />
shortage of civic pride around<br />
<strong>Strabane</strong> these days!<br />
6 <strong>BID</strong> in<strong>Strabane</strong> <strong>Newsletter</strong>
Resilient <strong>Strabane</strong><br />
<strong>Strabane</strong> <strong>BID</strong> is celebrating all<br />
the local stories of resilience<br />
and success! We want to hear<br />
from business owners and<br />
retailers in the town who can tell<br />
others of how they’ve operated<br />
during these difficult days –<br />
demonstrating their creativity,<br />
innovation and dedication - and<br />
how we can all do our bit for<br />
one another by buying from<br />
local businesses to give them<br />
the boost they need to bounce<br />
back. If you would like to feature<br />
in this new regular slot on<br />
‘Resilient <strong>Strabane</strong>’, please get<br />
in touch at: info@bidinstrabane.<br />
com<br />
First up is Label Menswear.<br />
Established in September 2015<br />
by business partners Gary<br />
Winters and Stephen Moore,<br />
the future is unknown, but Gary<br />
is optimistic that independent<br />
retailers can adapt and weather<br />
any uncertainties ahead<br />
with support from the local<br />
community as well as online<br />
sales:<br />
We closed up the week of St<br />
Patrick’s Day. Initially, for the first<br />
two or three weeks, we didn’t<br />
do anything. We already had a<br />
website, so we started to do a bit<br />
online, for our heads as much as<br />
anything, to keep ourselves going.<br />
We kept the website ticking over<br />
but expected to be back in the<br />
shop in a few weeks…<br />
We reopened on June 12. The<br />
first couple of weeks were very<br />
good but it’s now coming into<br />
line with what it would usually be<br />
like. I don’t know what it’s going<br />
to be like in the long term, there<br />
has to be a massive ripple in the<br />
economy, it will be an interesting<br />
and no doubt challenging six to 12<br />
months ahead.<br />
We’ll have been open for five<br />
years in September. We stock a<br />
lot of the big name brands, our<br />
target market would start around<br />
16-year-olds but we aim to cater<br />
for all age groups with a mix of<br />
brands. We also do a lot of suits<br />
and wedding parties, but that<br />
side of the business has been<br />
decimated this year.<br />
Before lockdown, our online<br />
sales were ok, but it really jumpstarted<br />
them. People were sat at<br />
home, they had a bit of money,<br />
so they looked online. Our<br />
spring-summer delivery landed<br />
in March just before we closed<br />
so we were fully stocked and the<br />
weather was good. Lockdown<br />
has definitely given us more of a<br />
presence online. About 95% of<br />
online orders were local which<br />
was interesting to see. People<br />
were going through us rather than<br />
the brands’ own websites. I think<br />
even before lockdown we were<br />
starting to see a trend of people<br />
supporting independent retailers<br />
and that may have now speeded<br />
up, people are more focused<br />
on spending locally in their own<br />
towns.<br />
We are always trying to be<br />
optimistic. The people that weren’t<br />
able to get married this year will<br />
look to get married next year, so<br />
it could turn out to be a bumper<br />
year and we can just write off<br />
2020. Until there’s a vaccine, this<br />
is the new normal, but it doesn’t<br />
have to be negative.<br />
<strong>Strabane</strong> has never really seen the<br />
benefit of any boom, it’s always<br />
been under the radar, so maybe<br />
the impact of the lockdown will<br />
impact us less. But if we do get a<br />
hit, I have no doubt that we will be<br />
able to adapt and get on with it.<br />
There are now more than 70<br />
local businesses including<br />
LABEL MENSWEAR involved<br />
in the in<strong>Strabane</strong> Gift Card<br />
scheme so it couldn’t be easier<br />
to shop local and give your<br />
support by purchasing a card<br />
for a family member or friend’s<br />
birthday, exam results or just as<br />
a little unexpected surprise!<br />
It can be used to buy both<br />
luxuries and essentials, making<br />
it an ideal present for a person<br />
of any age or with any interest<br />
and it will be doing a huge<br />
amount to bolster the local<br />
economy and keep <strong>Strabane</strong><br />
town centre hustling and<br />
bustling.<br />
ISSUE 2 | July 2020 7
<strong>Strabane</strong> town set for<br />
‘MonsterHero Safari’<br />
<strong>Strabane</strong> <strong>BID</strong> is sponsoring a<br />
family fun ‘MonsterHero Safari’<br />
in <strong>Strabane</strong> town centre, raising<br />
money for the NHS and giving<br />
families a safe reason to return<br />
into <strong>Strabane</strong> town.<br />
Launching on Friday July 31st and<br />
running until Tuesday September<br />
8th, families and households in<br />
<strong>Strabane</strong> will be invited to search<br />
the streets for ten cute and<br />
colourful MonsterHeroes.<br />
Using only smartphones, the<br />
Safari allows you to learn each<br />
of the MonsterHeroes’ names,<br />
stories, and superpowers. Once<br />
all ten MonsterHeroes are found,<br />
a free e-book that tells the story<br />
of their first team-up will be<br />
unlocked.<br />
There is a nominal platform cost<br />
of £2 per family taking part with<br />
the first 25 families going free, all<br />
further voluntary donations will<br />
go to the NHS Charities Together<br />
organisation – which supports<br />
over 230 NHS charities across the<br />
UK.<br />
The Safari works by utilising<br />
contactless NFC technology and<br />
QR codes, without the need for<br />
players to download or sign up to<br />
anything - they simply need to tap<br />
or scan to play.<br />
Over 100 <strong>BID</strong>s and councils<br />
across the UK are taking part in<br />
the MonsterHero Safari project,<br />
which has been sponsored by<br />
Wild in Art, with the aim of raising<br />
over £100k for NHS Charities<br />
Together.<br />
Mayor of Derry City and <strong>Strabane</strong><br />
District Council, Cllr Brian Tierney,<br />
said he was looking forward to<br />
seeing the safari in action.<br />
“This is a really positive and<br />
uplifting initiative sponsored by<br />
the <strong>Strabane</strong> <strong>BID</strong> team which will<br />
assist both the local public and<br />
local businesses as we continue<br />
to move forward, as well as the<br />
added bonus of helping out the<br />
NHS through charitable donations.<br />
“We have seen <strong>Strabane</strong> town<br />
slowly return to some sense of<br />
normality recently, and projects<br />
like this certainly aid that.<br />
“Adults can feel safe knowing<br />
that all guidelines and health<br />
and safety measures are being<br />
followed, and the kids can enjoy<br />
something different and fun while<br />
getting outside.<br />
“I’m looking forward to taking part<br />
myself!”<br />
Chair of <strong>Strabane</strong> <strong>BID</strong> and<br />
O’Neill’s Managing Director, Kieran<br />
Kennedy, said businesses would<br />
benefit from an innovative and<br />
positive way to bring people back<br />
into the town centre.<br />
“Everyone has been hugely<br />
supportive of the reopening<br />
process over the last number of<br />
weeks, but it is still, of course, an<br />
ongoing process.<br />
“The MonsterHero Safari is<br />
something different and exciting<br />
that will keep the kids entertained<br />
and will help the adults feel more<br />
comfortable and safe.<br />
“It will be fantastic and<br />
encouraging for our local<br />
businesses also to see increasing<br />
footfall coming through their<br />
doors.”<br />
Project co-ordinator Martin<br />
Blackwell, former CEO of ATCM<br />
and the Charity Retail Association,<br />
said: “When I heard about the<br />
concept it just resonated with me<br />
and I knew I had to support it. I<br />
loved the idea of heroes; the idea<br />
of a ‘safari on the high street!’<br />
“I just thought, if something fun<br />
like this can help make families<br />
feel good about going back out<br />
onto the high street and raise<br />
money for such a worthy cause<br />
then let’s go for it.”<br />
To learn more about the<br />
story-trail please go to www.<br />
monsterherosafari.com<br />
8 <strong>BID</strong> in<strong>Strabane</strong> <strong>Newsletter</strong>