2021 Career Services Guide

How to Read a Position Description
The job or internship description is the most important piece of information that you need to target your
application materials. Carefully analyze the description to learn about the company and what they are looking
for so that you can best articulate how you are a match for their needs.
B
C
D
Boodl
Social Media Manager – Position Number 3286
THE TOP FIVE TAKEAWAYS:
What to do next with the position description
Once you’ve read the position description in detail, make a list of
the top five skills that seem to be most important to the employer.
What themes or skills keep coming up? You might want to write
that list on something that you can move around, like a Post-it note.
Put that note alongside your resume and your cover letter. Is it
clear from your current resume and cover letter that you can do
all five of those things well? It’s your job as a candidate to make it
easy for the employer to see that you have what they need. Keep
revising until the employer cannot ignore your expertise in those
areas.
38 / RESUMES AND COVER LETTERS
A
The Company
Boodl is a millennial focused media company and one of the top 10 publishers
on Facebook, with 1.6 billion monthly views. We are seeking a hardworking,
eager-to-learn, and creative Social Media Manager to launch and
manage two Instagram accounts for our brand partnerships. This is a great
opportunity to grow your social media experience at a growing media startup
in lifestyle verticals including cooking, DIY, home décor, baby & parenting
and beauty. You’ll be part of a fast-paced, fun and creative company.
The Opportunity
The Social Media Manager will launch, grow, and manage two Instagram
accounts for our brand partnerships, as well as define and execute the social
strategy for the brand, create content, copy, campaigns, and community
management. This position will also drive the development of timely, dynamic,
unique, and interactive social content that tells stories and compels
action and develop seasonal strategies that acquire new customers/followers,
engage current customers, generate site traffic, increase conversion,
and complement overall marketing objectives.
The Qualifications
Successful candidates will have a bachelor’s in marketing or related field
and at least 2 years of results-driven social media management experience,
social media monitoring, content creation and relationship building. Applicants
must also have experience launching and growing Instagram accounts
and experience managing social media to bring strategy and campaigns to
life. You should be comfortable managing multiple projects with excellent
prioritization and problem solving abilities, as well as experienced analyzing
data, reporting insights. Strong verbal, written, and analytical
skills are a must.
E
A Note the position number
and reference it in your
email subject line and
in your cover letter when
submitting applications.
B This section gives you a
sense of the company and
what their values are. Your
cover letter should reference
the company values that
resonate with you.
C This section describes the
position itself and the kinds
of projects you will be
working on.
D Often this section mimics
themes in the opportunity
description. If the job
posting you’re looking at
doesn’t have a qualifications
section, read between the
lines in the opportunity
description to figure out
what they want. Be sure to
sell these skills in your
resume and cover letter.
E If the position doesn’t give
you a name, call to ask to
whom you should address
the cover letter. If the listing
says, “Do not call” or you
can’t reach someone,
address the letter to a
“Hiring Manager.”
Social Media Manager
Top 5:
− Written/verbal
communication
− Project management
− Social media management
− Organizational skills
− Data analytics