2010/1 - Hirsch AG

More documents

Recommendations

Info

Editorial by Robert Hirsch Dear partners and business associates, “Watch and hand safely connected – with a HIRSCH watch bracelet – carefully selected” This was my grandfather`s guiding principle when he founded the company 65 years ago. At that time the fi xing of the watch on the wrist took centre stage in quality considerations. Back then it was a matter of fact that someone had only one watch for his entire life. Therefore it was important to fasten this mysterious instrument which is able to measure the time, safely onto the body. Out of these modest beginnings a company has evolved over the decades which dedicates all its thoughts and endeavours to quality and the functionality of the bracelet for watches. Grounded on the credo that there is nothing that cannot be made better, we have promoted many fundamental innovations in the fi eld of watch-bracelet creation. The “Rembordé technology” – the seamless bonding of lining leather and upper leather – enabling the creation of a premium quality, valuable product is certainly a vital contribution. In the 65 years of our company`s existence HIRSCH has always strived to overcome any possible contradictions arising in connection with bracelets for watches. One of these contradictions was and still is that leather is not water-resistant. HIRSCH already strongly disagreed with this assumption in the 70’s. Through intensive research and development work HIRSCH succeeded in the development of the fi rst water-resistant leather bracelet. This development has become an essential part of the HIRSCH collection and even reaches into the fi eld of alligator materials. Another contradiction which HIRSCH has successfully overcome is that skinsensitive and allergic persons cannot wear leather. In order to enable the wearing of a leather bracelet as a gorgeous accessory HIRSCH has developed genuine No-Allergy bracelets. Long before the watch industry recognized the signifi cance of the material known as Caoutchouc, HIRSCH started working with it. 30 years of experience with Caoutchouc has enabled HIRSCH to develop an especially durable, skinfriendly and hard wearing caoutchouc-mixture which is perfectly suited to the needs of the watch-wearer. All these innovations would never have gained importance for consumers and our partners if HIRSCH had not developed proper marketing and sales instruments at the same time. In the fi eld of sales support for bracelets for watches we are today as innovative as with our HIRSCH core-product. We actively carry out trend-research and constantly strive to draw attention to our product. Certainly the most important development in recent years was our new display-system “Sette”; the fi rst interactive display-system which allows the consumer to interact and independently preselect the proper bracelet for his watch. Furthermore, as well as being customer-friendly, the “Sette” display system acts convincingly as an important profi t-maker, with an increase in turnover of far more than 20% being achieved in comparison to other systems Our saying that „there is nothing, that cannot be done even better“ is a fundamental conviction and part of our HIRSCH bracelet culture. We cultivate this idea and will therefore continue to challenge and overcome contradictions regarding bracelets for watches. After 65 years of successful bracelet history my grandfather`s guiding principle: “Watch and hand safely connected – with a HIRSCH watch bracelet – carefully selected” is still up to date and with all further developments in mind we can now proudly say “watch and hand intelligently connected – with a HIRSCH bracelet – carefully selected”. Take much pleasure from this HIRSCH newsletter, Yours, Robert Hirsch E-Mail: offi ce-ceo@hirschag.com Candy Colour Chic This spring is going to be irresistibly sweet! Candy Colour Chic – is the name of one of the most likeable trends for the coming spring and summer which even weight-conscious fashionistas can seize on! Who can resist this „sweet“ seduction? The colours curacao, berry, peach and vanilla represent the trend-colours for the fi rst half of 2010. These candy colours complement last year`s loud neoncolours. The HIRSCH bracelet collection 2010 becomes once again a trendsetter with these colour highlights. Fashion-watches in particular will gleam in an irresistably fashion-conscious light with HIRSCH Candy Colour Chic.
HIRSCH 100 m Water-Resistant Does leather tolerate water? HIRSCH bracelets are generally water-resistant and dry more quickly than conventional bracelets, without any loss of physical and aesthetic quality, suppleness and appearance. HIRSCH bracelets are far from being afraid of water! A leather watch bracelet that can be safely be washed with soap and still remains supple and beautiful, that can be worn by divers at depths of 100m in the sea and will still be dry in a matter of minutes – all this is possible with a product of the HIRSCH 100 m Water-Resistant range! Models of the HIRSCH 100 m Water-Resistant series are the first brace- Water-resistant alligator bracelets A milestone in the history of bracelet development! HIRSCH exclusively offers the world`s first alligator bracelet that is as water-resistant as the watch itself! The alligator-leather shows a special naturalness and liveliness, does hardly absorb any humidity and dries within a few minutes. Extreme lets on the market that are as water-resistant as the watches themselves, because upper and lining leather are connected down to the fibre by means of the HIRSCH “Rembordé” technology without any joints. The padding material that gives the bracelet its three-dimensional form is also water-resistant. 100 m Water-Resistant bracelets made by HIRSCH will of course get wet, just like any other leather. They absorb less water, however, and dry considerably faster than traditionally tanned leather. What is most important is that HIRSCH product will retain their quality, shape, suppleness, colour and hence their aesthetic appeal. Viscount Alligator Grand Duke Runner HIRSCH Premium Caoutchouc Caoutchouc bracelets enjoy great popularity within the entire watchindustry and especially in the Haute Gamme sector. No surprise: this amazingly versatile material is widely used because of its ideal flexibility as well as its extreme durability and water-resistance. HIRSCH has a recorded history of dealing with leather since 1765. However, since the late 60’s, ‘rubber’ has also increased in importance for HIRSCH. In that field we must mention the development of the HIRSCH Skinline technology which resulted from the development of a HIRSCH-particular thermoplastic compound. This plastic material was given the name „Marcchon“ – a HIRSCH specific caoutchouc-mixture which is abrasion-resistant and could be produced in a wide variety of colours. In the 1980’s HIRSCH took up production of the HIRSCH Skinline bracelets and was very successful with them. More than 80 million pieces of these successful products were produced in Klagenfurt. The material caoutchouc has been a fundamental part of the HIRSCH offering since then. HIRSCH was therefore its first supplier to the luxury watchindustry. The constant development of our own caoutchouc-mixture today enables HIRSCH to present highly complex products made from caoutchouc – even in combination with other materials. HIRSCH Premium Caoutchouc possesses specific technical characteristics, which guarantee a significantly longer lifetime and higher wearing-comfort in comparison to conventional synthetic bracelets. HIRSCH Kautschu
Page 1: www.hirschag.com NEWSLETTER 1/2010

2010/1 - Hirsch AG

Create successful ePaper yourself

Delete template?

Save as template?