NightOwl Awards - September Addition

The WiseBuys Aw ard
This award is presented to the Franchisee/Manager in
conjunction with their team who have championed Wise
Buys excellence throughout the year.
Such achievements include;
"The recent Metcash sellout data
shows that we are up over 65% by
volume during the last 13 weeks!
With customers now strongly
shopping in this area, we are
confident that our WiseBuys
promotions will give that customer
perception of value and range that
was previously missing, and that
having shopped the ?Top Up Shop?
component of the business once,
that some of these new found
customers will stick when trading
returns to normal. "
-Management and early execution of buy dates
-Grand effective Wise Buys merchandising displays
-Early and correct ticketing
-Customer Education that their dollar is well spent at your store
St ephen Donnelly
Chief Financial Officer

The Cust om er Service Aw ard
This award is presented to the Franchisee/Manager in
conjunction with their team who have championed
Customer Service excellence throughout the year.
Such achievements include;
-positive feedback from customers
-Customer Service Excellence training module
completion
-Supports the customer service principles and promotes
up selling opportunities
-store proactively attempts to increase their IPB (Items
per basket)
-Store is clean and well presented
-Adhere to uniform standards

The Operat ional Excellence Aw ard
This award is presented to a Franchisee/Manager who
embraces our Vision, Mission and Values and whose
store exemplifies our application and alliance to
operational standards at all times.This Franchisee has
achieved excellence in store operations, is innovative,
proactive and develops their team through training and
education.
Such achievements include;
-Store has not received a breach notice
Exceptional in store execution of
Nightowl retail standards and
promotional strategies is key to our
ongoing success. For example, a
fresh, clean offer with amazing
displays is at the core of
Operational Excellence. Remember
that our dedicated team of Area
Managers are here to support you
in achieving the best results in your
store so please do utilize this
resource.
-Achieves 80% or higher on NORM (NightOwl Retail
Model) and Night Audits and 90% or higher for
promotional checks
-Implements agreed action plans
-Exceeds merchandising standards at all times
Fel Bevacqua
General Manager Operations

The Cat egory Managem ent Aw ard
This award is presented to the Franchisee/Manager who
demonstrates a commitment to the success of their
business through stock and category management.
The winner manages their range, stocking and display
of key categories to maximise sales, on shelf impact and
availability.
Such achievements include;
-Demonstrates excellence in merchandising; effective
stock control, planogram compliance, no out of term
supplier liabilities, effective use of display equipment
and POS (point of sale) material.
-Proactive in monitoring, reviewing, and refining the
store range considering the local area
-Store uses perpetual inventory
-Achieves a min 80% NR1(National Range
One)compliance

The Market ing Aw ard
This award is presented to the Franchisee/Manager whose
team and store represent real community spirit through
marketing initiatives and involvement in their local
community. They take the NightOwl brand beyond its lease
line and show continued marketing initiatives that provide a
solid return on investment.
Achievements include:
-Supports all NightOwl Loyalty Programs
-Min 90% Promo compliance
-Promotes and supports all competitions
"Although you have full marketing
support from myself and the team,
we encourage you to do your own
Local Area Marketing in order for
you to personally engage with the
community and locals. The trick is
to get them in the door to
introduce them to our range, great
deals and wonderful customer
service. You can do this via
newspaper ads, letterbox drops,
local charities and ofcourse, having
a strong social media prescence. "
-Demonstrates a commitment to their local community and
brand
-Drives Local Area Marketing initiatives
Alexandria De Re
Marketing Manager

The Frost Bit e Cham pion Aw ard
This award is presented to the Franchisee/Manager
whose team has championed FrostBite sales and
promotions throughout the year.
Such achievements include;
-Their store sales rank in the top three from either
CPC(cents per customer),sales and or sales growth
perspective.
-Supports sales through loyalty cards
-Supports all FrostBites promotions

The Food Service Cham pion Aw ard
This award is presented to the Franchisee/Manager
whose team have championed food service sales and
promotions throughout the year.
Such achievements include;
-Their store sales rank in the top three from either a
CPC (cents per customer), sales and or sales growth
perspective.
-Supports Food Service planograms and promotions
and
-Exceeds food safety and store cleanliness

The Cool Wat er Cham pion Aw ard
This award is presented to the Franchisee/Manager whose team has
done a superb job in championing Cool Water sales and promotions
through the year.
Such achievement include;
-Store ranks in the top three for the largestCPC (cents per
customer),sales and or sales growth.
-Supports Cool Water promotions and
-Merchandises in prominent locations in store

The Coffee Aw ard
This award is presented to the Franchisee/Manager whose
team have championed coffee sales and promotions
throughout the year.
-Store is either ranked in the annual top three for the
largest CPC (cents per customer), sales or sales increase
over last year
-Supports coffee sales through loyalty cards and sampling
-Supports coffee promotions

The Fruit & Veget able Aw ard
This award is presented to the Franchisee/Manager
whose team have championed Fruit & Vegetable sales
and promotions throughout the year.
Achievements include:
-Their store sales rank in the top three from either CPC
(cents per customer),sales and or sales growth
perspective.
-Actively supports fruit & veg planogram and promotions