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Conseil International de la Chasse et de la - International Council for ...

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2010/2<br />

CIC Newsl<strong>et</strong>ter<br />

DIVISIONS, COMMISSIONS<br />

AND WORKING GROUPS<br />

MEMBERSHIP SURVEY:<br />

A KEY TO UNDERSTANDING<br />

AND IMPROVEMENT<br />

A good number of you have been<br />

following with interest our comprehensive<br />

Membership Survey that has been<br />

conducted in the past months. Th is Survey<br />

was conducted by the agency Cognative,<br />

upon request of the Executive<br />

Committee and un<strong>de</strong>r the coordination<br />

of the Administrative Offi ce. We would<br />

like to take this opportunity to thank<br />

you <strong>for</strong> the time you have provi<strong>de</strong>d to<br />

answer the questions of the interviewers,<br />

and <strong>for</strong> the honesty of your responses.<br />

Why does the CIC need a membership<br />

survey? Th e Members have explicitly<br />

expressed their will in the Per<strong>for</strong>m<br />

CIC project to further improve the<br />

CIC towards a more responsive and<br />

membership focused organization.<br />

Several steps were taken in that area:<br />

one of these steps was the Membership<br />

Survey, which aimed to<br />

1. Un<strong>de</strong>rstand and measure the<br />

real needs of the membership<br />

2. Evaluate the eff ectiveness and<br />

importance of the services provi<strong>de</strong>d<br />

presently<br />

3. Enquire about the additional<br />

needs of the membership, if any<br />

4. Measure the overall satisfac-<br />

tion of Members with the CIC and<br />

their Delegation.<br />

Although the fi nal analysis is still to<br />

come, there are already some general in<strong>for</strong>mation<br />

that we would like to share<br />

with you.<br />

Th e total number of compl<strong>et</strong>ed surveys<br />

was 311, out of which 286 were responses<br />

from present members, and 25<br />

refl ect the opinion of <strong>for</strong>mer members.<br />

Th e responsiveness was 45% <strong>for</strong> present<br />

members, and un<strong>for</strong>tunately only 19%<br />

<strong>for</strong> <strong>for</strong>mer members of the CIC. Th e<br />

Survey was conducted in 4 <strong>la</strong>nguages,<br />

and did cover 34 CIC countries. State<br />

Members, Individual Members, Young<br />

Opinion Members, Association Members<br />

and also Experts were asked, so the<br />

Survey provi<strong>de</strong>s a general overview on<br />

Member’s perception of the CIC in general,<br />

and also on the services provi<strong>de</strong>d.<br />

Th e overall evaluation of the CIC was<br />

good, Members are proud to belong to<br />

this prestigious organization. However,<br />

there are areas where services and visibility<br />

needs improvement. Th e communication<br />

m<strong>et</strong>hods and p<strong>la</strong>t<strong>for</strong>ms need<br />

further evaluation and eff ectiveness<br />

check. As the majority of the Members<br />

24<br />

seem open now <strong>for</strong> more mo<strong>de</strong>rn communication<br />

<strong>for</strong>ms, the question that automatically<br />

arises is:<br />

Would it be possible to consi<strong>de</strong>rably<br />

cut costs by exchanging e.g. the hard<br />

copy Newsl<strong>et</strong>ter to a more tailored and<br />

interesting electronic version? Th e fl oor<br />

is open <strong>for</strong> discussion!<br />

Th e survey had some interesting fi ndings<br />

<strong>for</strong> the Administrative Offi ce as<br />

well: there is a clear need <strong>for</strong> more proactivity<br />

and visibility from our si<strong>de</strong>. Th at<br />

is why we have taken the initiative to<br />

inclu<strong>de</strong> in all future Newsl<strong>et</strong>ters a new<br />

section called “News from the Offi ce”<br />

in or<strong>de</strong>r to overcome the geographical<br />

distances, and to give you an insi<strong>de</strong> on<br />

the everyday work of the team.<br />

We would also welcome all sort of<br />

feedback on the survey and the interviews.<br />

If you have any comment please send<br />

it to me: l.komaromi@cic-wildlife.org.<br />

A <strong>de</strong>tailed analysis and a summary of<br />

the main fi ndings will be presented to<br />

you <strong>la</strong>ter this year.<br />

Linda Komáromi<br />

Finance and Membership Offi cer<br />

Mitglie<strong>de</strong>rbefragung: Schlüssel zum Verständnis<br />

und zur Verbesserung<br />

Wieso braucht <strong>de</strong>r CIC eine Mitglie<strong>de</strong>rbefragung? Die Mitglie<strong>de</strong>r<br />

haben im Projekt „Per<strong>for</strong>m CIC“ k<strong>la</strong>r ihren Willen zum Ausdruck<br />

gebracht, <strong>de</strong>n CIC in Richtung einer reaktionsfähigeren und<br />

mitglie<strong>de</strong>rorientierten Organisation zu entwickeln. Ziel <strong>de</strong>r<br />

Befragung war es, die wahren Bedürfnisse <strong>de</strong>r Mitglie<strong>de</strong>r zu<br />

erfassen und zu verstehen, die Effektivität und Relevanz <strong>de</strong>r<br />

<strong>de</strong>rzeit gebotenen Dienstleistungen einzuschätzen, eventuelle<br />

weitere Bedürfnisse <strong>de</strong>r Mitgliedschaft zu erfragen und die<br />

Gesamtzufrie<strong>de</strong>nheit <strong>de</strong>r Mitglie<strong>de</strong>r mit <strong>de</strong>m CIC und ihren<br />

nationalen Delegationen zu messen.<br />

Die Gesamtanzahl <strong>de</strong>r vollständig ausgeführten<br />

Befragungen <strong>la</strong>g bei 311. Sie wur<strong>de</strong> in vier Sprachen und in<br />

34 Län<strong>de</strong>rn durchgeführt. Die Gesamteinschätzung <strong>de</strong>s CIC<br />

war positiv, Mitglie<strong>de</strong>r sind stolz zu dieser repräsentativen<br />

Organisation zu gehören. Die Kommunikationsm<strong>et</strong>ho<strong>de</strong>n<br />

und P<strong>la</strong>tt<strong>for</strong>men bedürfen <strong>de</strong>r weiteren Auswertung. Da<br />

die Mehrheit <strong>de</strong>r befragten Mitglie<strong>de</strong>r offen für mo<strong>de</strong>rne<br />

Kommunikations<strong>for</strong>men ist, kommt automatisch die Frage<br />

auf, ob <strong>de</strong>r in gedruckter Form erscheinen<strong>de</strong> Newsl<strong>et</strong>ter durch<br />

eine elektronische Version ers<strong>et</strong>zt wer<strong>de</strong>n kann. Dies wür<strong>de</strong> zu<br />

erheblichen Kostenersparnissen führen. Wir freuen uns über<br />

Ihre Diskussionsbeiträge!<br />

Die Befragung brachte auch <strong>de</strong>m CIC Büro einige<br />

interessante Erkenntnisse: es gibt ein k<strong>la</strong>res Bedürfnis für mehr<br />

Proaktivität und Visibilität von unserer Seite!<br />

Wir wür<strong>de</strong>n uns über jegliche Art von Rückmeldungen<br />

über die Befragung und die Interviews freuen. Wenn Sie eine<br />

Anmerkung haben sollten, wen<strong>de</strong>n Sie sich bitte an Linda<br />

Komáromi: l.komaromi@cic-wildlife.org. Eine <strong>de</strong>taillierte<br />

Analyse und Zusammenfassung <strong>de</strong>r wichtigsten Ergebnisse wird<br />

Ihnen zu einem späteren Zeitpunkt dieses Jahres vorgestellt.<br />

Etu<strong>de</strong> sur les adhérents : une clé <strong>de</strong><br />

compréhension <strong>et</strong> d’amélioration<br />

Pourquoi le CIC a-t-il besoin d’une étu<strong>de</strong> sur ses adhérents ? Les<br />

membres ont explicitement exprimé <strong>la</strong> volonté dans le proj<strong>et</strong><br />

<strong>de</strong> per<strong>for</strong>mance du CIC (« Per<strong>for</strong>m CIC project ») d’améliorer<br />

davantage le CIC afi n qu’il <strong>de</strong>vienne une organisation plus<br />

réceptive <strong>et</strong> plus centrée sur ses membres. L’étu<strong>de</strong> visait à<br />

comprendre <strong>et</strong> à mesurer les réels besoins <strong>de</strong>s adhérents, à<br />

évaluer l’effi cacité <strong>et</strong> l’importance <strong>de</strong>s services actuellement<br />

procurés, à enquêter sur <strong>de</strong>s besoins supplémentaires éventuels<br />

<strong>de</strong>s membres <strong>et</strong> à évaluer leur satisfaction globale à l’égard<br />

du CIC <strong>et</strong> <strong>de</strong> ses délégations.<br />

Le nombre total d’enquêtes menées à leur terme s’élève<br />

à 311. Elles ont été réalisées en 4 <strong>la</strong>ngues <strong>et</strong> ont couvert 34<br />

pays où le CIC a <strong>de</strong>s adhérents. L’évaluation globale du CIC a<br />

été satisfaisante. Les membres sont fi ers d’appartenir à c<strong>et</strong>te<br />

organisation prestigieuse. Les métho<strong>de</strong>s <strong>de</strong> communication<br />

<strong>et</strong> les p<strong>la</strong>te<strong>for</strong>mes doivent faire l’obj<strong>et</strong> d’une évaluation plus<br />

approfondie. Dans <strong>la</strong> mesure où <strong>la</strong> majorité <strong>de</strong>s membres<br />

apparaissent disposés à <strong>de</strong>s mo<strong>de</strong>s <strong>de</strong> communication<br />

mo<strong>de</strong>rnes, <strong>la</strong> question automatiquement soulevée est <strong>la</strong><br />

suivante : serait-il possible <strong>de</strong> diminuer considérablement les<br />

dépenses en substituant à <strong>la</strong> L<strong>et</strong>tre du CIC en version papier<br />

une version électronique plus adaptée ? La tribune est ouverte<br />

à <strong>la</strong> discussion !<br />

L’étu<strong>de</strong> a également généré quelques constatations<br />

intéressantes pour le Bureau du CIC : il existe un besoin évi<strong>de</strong>nt<br />

d’une plus gran<strong>de</strong> pro-activité <strong>et</strong> visibilité <strong>de</strong> notre part.<br />

Tous les commentaires sur les enquêtes <strong>et</strong> les interviews sont<br />

également bienvenus. Si vous avez <strong>de</strong>s remarques, veuillez<br />

les envoyer à : l.komaromi@cic-wildlife.org. Une analyse<br />

détaillée <strong>et</strong> un résumé <strong>de</strong>s principales conclusions <strong>de</strong> l’étu<strong>de</strong><br />

vous seront présentés plus tard c<strong>et</strong>te année.<br />

25

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