October 2020

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Updates#UNITEDBYINSPIRATIONGlobal workwear brand Dickies is calling ontradespeople to nominate someone whosework inspires them as part of a new campaigncelebrating those who love what they do andtake pride in their work.The global campaign, United by Inspiration, Unitedby Dickies, features footage of ten of Dickies’community of makers from around the worldshowing their skills, including British stonemasonRob Maxfield (pic). In light of global restrictions onsocial contact, the footage was shot by themakers themselves and aims to highlight howthose who make a living with their hands cancontinue to inspire each other despite thedistancing imposed by the Covid-19 pandemic.Rob’s footage is juxtaposed with London-basedbarber Klipper Kem. Both are wearing the iconicDickies Portland shirt – a ‘lumberjack’-stylechecked shirt, which is one of the brand’senduring best-sellers.As part of the campaign, Dickies is calling ontradespeople to nominate someone whose workinspires them by tagging them on socialregardless of whether they work in the sametrade. Dickies says you can improve your chancesfurther by telling them why – in words, photos orto camera and using the hashtag#unitedbyinspiration. Both nominators andnominees will be entered into a draw to win theirown Portland shirt.“While communities have been forced apartduring the pandemic, tradespeople and the‘makers’ of this world continue to work hard andinspire one another with their efforts,” said JamesWhitaker, Marketing Director.“We’re keen to find out where people in all kindsFind out more about the campaign:https://www.dickiesworkwear.com/uk/blog/united-byinspiration.of trades draw their inspiration. Perhaps it’ssomeone who’s trained them as an apprentice orwho inspired them to follow their particular careerpath. It could be someone who has given them theconfidence to start their own business, or evensomeone whose work inspires them to take amore creative approach to their role.”Share your nomination on social media, using thehashtag #unitedbyinspiration, taggingdickiesworkwearofficial using the followingdetails: On Twitter: @DickiesEurope; onInstagram: @dickiesworkwearofficial; onFacebook: @DickiesWorkwearVISIBLE BENEFITS WITH SNICKERSTo overcome the problem of long working days and cheap uncomfortable clothing, SnickersWorkwear has launched its protective wear range, which it describes as the better-informedchoice for men and women working in hazardous environments and inclement weather.There’s a comprehensive selection of ergonomically designed base-, mid- and top-layer clothes,certified as appropriate for different risks at work to ensure comfort, health and workforce-wellbeingall day, every day. The new range also includes waterproof and windproof AllroundWork Hi-Vis Jacketsthat provide protection in low-light, high-risk environments.So, whatever the hazard on site, the Snickers Workwear Hi-Vis collection and ProtecWork range canprovide a protective wear solution to provide maximum, certified protection whatever the risks onsite. www.snickersworkwear.co.ukTHE RIGHT GEAR WITH RINUSMercedes-Benz operator Rinus Roofing Supplies is now running its first two trucks to be equippedwith the manufacturer’s latest, ground-breaking safety technology.Rinus Roofing Supplies operates from a head office inDarwen, Lancashire, and a network of 24 otherlocations which it continues to expand.Supplied by Bell Truck and Van, both are muscular Arocs rigids with ClassicSpace M-cabs, JC Paynedropside bodies, and rear-mounted Hiab cranes. Their impressive specifications include MirrorCam, therevolutionary camera-based replacement for conventional mirrors, and the Active Brake Assist 5emergency braking system. One, a 26-tonne 2532 L model, is now working from the branch in Leeds. Theother, an 18-tonne 1827 L, is based at its depot in Bradford. www.rinusroofingsupplies.co.uk66 TC OCTOBER 2020
ROOFTUBEmaximise the exposure and make video content more accessiblewww.roof-tube.co.ukThe first dedicated site exclusively forRoofing – Cladding – Insulation video content.Channels - Build your own channel and create a new audience for your contentPlaylists/Suggested videos - We can compile playlists ensuring relevantcontent is shown to your target audienceCategories - Currently set as Flat Roofing and Waterproofing, PitchedRoofing, Insulation, Cladding, Green/Blue Roofs, Safety Equipment, Vans,Tools, Workwear and Safety EquipmentBanner Ads - Targetted opportunities to put your business and products infront of a new audienceFor more information contactandydunn@media-now.co.uk or jakeroxborough@media-now.co.uk
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OCTOBER 2020SpecifyresponsiblyIt’
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Editor’s CommentMATT DOWNSEDITORI
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REGULARS18 THE APEXJackie Biswell l
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October 2020

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