The 10 Leading Hospital Management Solution | Insights Care

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AostaRevolutionizing IndianHealthcare Spacewith Dynamics of ITMr. Aravindan SelvarajDirector of Sales and MarketingIT in Health improves the quality of healthcare deliverywhich increases patient safety, decreases medicalerrors, and strengthens the interaction between patientsand healthcare providers. The purpose of Healthcare IT is toprovide better care for patients. It assists in recordingpatient’s data to improve healthcare delivery whilefacilitating analysis of this information for both healthcarepractitioners and the ministry of health/governmentagencies.Keeping in mind the importance of IT in the healthcaresector, this month’s issue of Insights Care showcases anexclusive Interview with Mr Aravindan, Director – Sales& Marketing. Aosta Software Technologies India Ltd.Mr Aravindan is instrumental in setting up the sales org forAosta and to his credit has opened up the internationalmarkets for Aosta. He shares some quality information onhow the Indian healthcare domain is fairing with everchangingtechnological advancements and the advent of ITin its services.IS: How did Aosta come into existence? Kindly describeits journey till date.Aosta: We belong to a large business group in South Indiacalled Dr. NGP Group. This group has many portfolios likeHospitals, Pharma, Academics, Software, etc. The verypopular hospital chain – KMCH is part of the group and ourjourney has started by servicing the internal ITrequirements of our own hospital.The product ideation has started from there and during thattimeline (the Year 2000-01), there were only a few playersin HIMS space and we thought it would be a good idea tomake a product of the work we did for KMCH. BackBoneHIMS was born and initially, we had only a few moduleslike registration, billing, lab, etc. Then a proper technicalteam was formed and today we have more than 25 +modules and BackBone is a very mature product in PLC.The journey had its own ups and downs with differentteams heading the sales/management portfolio. But duringthe last 5 years, Aosta has leapfrogged registering morethan 70% growth increasing to the top line and profitability.Today we are present in 5 more countries apart fromstrengthening our base in the domestic market with morethan 150+ hospitals using our application.18 | February 2020 |
Interview with Insights CareIS: Brief us about the Founder/CEO of the company andthe major contribution of him/her towards the company.Team Aosta: The founder of the group is Dr. Nalla GPalanisamy, a visionary businessman with great acumenand leadership skills. He is instrumental in taking Aosta andthe overall group to greater heights with each unitfunctioning in a profitable manner.He has helped us to leverage the natural synergy we havehad in the clinical and administrative domain, thanks toKMCH. Aosta has created a niche advantage in the marketdue to this and we are able to transcend that advantage to itscustomers as well.Our CEO Dr. Mohan Gounder is based in the USA andhis technical finesse has helped us to adopt the latestHealthcare IT practices in our application. Platforms likeEMR, Mobile Apps, etc. are developed with his intensecontribution and that proved to be a big differentiator for us.Besides, he has helped to diversify the company with newservice offerings like KPO but sticking to the core domainstrength of Healthcare and IT.IS: Kindly share with us in detail about the IT Solutionsthat you provide. How this has benefited the usercommunity?Aosta: Our flagship offering is the ‘Hospital InformationManagement System (HIMS)’. The product name isBackBone – signifying its importance to the IT system ofany hospital. We are easily the top 5 HIMS vendors in thecountry with significant market presence, customerportfolio and mature technical and support teams.As mentioned earlier, it is a mature product with the latestfeatures and benefits. It is completely web-based andmobile compatible. The product has more than 25 differentmodules catering to the various functions and departmentsof a mature hospital, built with an aim to be used by anyindividual with a decent understanding of IT skills.With global standards like HIPAA and HL 7 compliance,the product has outshone its competitors with provenadvantages. With sustained R & D and engineering, Aostais able to add more new features like Process Automation,Reporting functionalities, Data mining, etc. in theapplication. This is a big advantage for new generationCXOs who would like to use the latest software tools fordecision making.The very fact that we have more than 95% of customerretention speaks volumes of the benefits each customer hasgot from the product. BackBone really helps to improveprocess efficiency, bring better controls, optimize resourceplanning and more importantly a silent contributor to thebottom line. It will be very difficult to quantify the same,but BackBone has helped every customer by improving thebottom line anywhere between 20-30% in a span of 2-3years.IS: What are the major challenges your company hasfaced till date? What strategies did you use to overcomethose issues?Aosta: The real challenge is managing and retaining thedomain knowledge as unlike traditional software products,this also calls for a better understanding of the Healthcaresystems and protocols very well. We face major challengesin retaining the talent for customer support andimplementation as they are like rolling stock and verydifficult to sustain them. Secondly, the hospital customer israther slow in embracing IT systems and most of the timesthe readiness from the customer side found wanting for anERP implementation. For a hospital owner, IT is the lastline of control as the ROI is not pronounced like aninvestment in a lab equipment or increasing a seat for adoctor where the revenues are counted from day one!So, Indian Hospitals do a big trade-off when it comes toHIMS and most of the time software companies like us facechallenges in pushing them for a proper IT agenda – whichis more generic than the actual proposition of selling theirown services. The dearth of quality resources at the users’departments in each hospital pose a major issue for us andthis leads to project delays and cost overrun.At the market landscape, this HIMS domain is full ofregional players offering their solutions at very low pricesthus creating big anarchy among the Healthcare IT system.This leads to perceptual imbalances among hospital owners.Secondly, few bad implementations and processes leadingto overall slowdown for all the players including big nameslike us.IS: What have been your and the company’s majoraccomplishments? Please mention any awards oraccolades received so far. (if any)Aosta: The company has really seen very good growth inthe last 5 years ( more than 100%) thanks to the new sales| February 2020 |19
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The 10 Leading Hospital Management Solution | Insights Care

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