ABC #398
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SPONSORED CONTENT<br />
Style and substance<br />
Muirhead’s high-performance leather is key to bus and coach operator<br />
success, says head of sales mass transit Kevin Smith.<br />
For bus and coach operators,<br />
it is no longer enough to<br />
just transport customers in<br />
a safe and timely manner.<br />
Passengers don’t only<br />
expect a hassle-free journey, but<br />
also a first-rate experience during it.<br />
Maximum comfort, safety and<br />
hygiene, Wi-Fi access and mobile<br />
charging, real-time information<br />
screens, air conditioning and<br />
CCTV security – all delivered with<br />
sustainability in mind – are the<br />
minimum expectations for today’s bus<br />
or coach traveller. The challenge is to<br />
create interiors that deliver the best<br />
possible experience at the best value<br />
for the operator. Muirhead believes<br />
that high-quality, high-performance<br />
leather is key to delivering that<br />
enhanced passenger experience<br />
and setting an operator’s service apart.<br />
Muirhead has been manufacturing<br />
fine Scottish leather at its own tanneries<br />
for over 180 years as a key supplier to<br />
the bus, coach, rail, marine and aviation<br />
industries in countries from the UK<br />
and USA to Europe, Japan, and now<br />
Australasia. Muirhead’s leather is taking<br />
the passenger experience to the next<br />
level, while enabling operators to take<br />
full advantage of the value, performance<br />
and sustainability benefits it can provide.<br />
SAFETY AND HYGIENE<br />
For bus and coach operators, passenger<br />
safety and hygiene are paramount.<br />
The coronavirus pandemic has<br />
highlighted just how easily pathogens<br />
are transferred, meaning all onboard<br />
surfaces – such as seats, headrests and<br />
armrests – not only need to look, smell<br />
and feel spotless, but also need to be<br />
quick and easy to deep clean when<br />
vehicles return to the depot.<br />
We have all seen unsettling videos<br />
of fabric seat covers releasing plumes<br />
of dust and bacteria when given a firm<br />
slap. Muirhead’s high-performance<br />
natural leather is easy to clean and,<br />
importantly, easy to keep clean long<br />
term. A simple wipe with soap and<br />
water quickly eradicates dirt and<br />
pathogens, ensuring that leather seat<br />
covers are always visibly clean and<br />
safe. Vehicle turnaround times and<br />
associated lost revenues are kept down.<br />
Real leather is naturally flame<br />
retardant. Muirhead’s leather exceeds<br />
today’s strict regional fire, smoke<br />
and toxicity safety regulations for the<br />
bus and coach sector without the<br />
heavy addition of environmentally<br />
20<br />
<strong>ABC</strong> October 2020 busnews.com.au
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