Jo Lee Magazine - Luxury Edition 2020

EXCLUSIVE ———————————————————————————————————
EXCLUSIVITÉ | EXCLUSIVO | EXKLUSIVE |
The Claude I. Taylor, O.C. Tribute Award
Bette Laderoute Sampson
By JO LEE Magazine
New York / San Francisco / Hong Kong / London / Tokyo / Rome / Toronto
Bette Laderoute Sampson’s early
life in Canada’s Ottawa Valley
and her continuing education in
a major downtown Toronto
hospital, and a first-rate
university provided her with
common sense, an income, and
a first-class education while she
pursued employment in a field
she loved: words and how to use
them.
Bette’s career in wordsmithing
began at a daily newspaper in
Toronto as a book reviewer and
the literary editor’s right hand.
From there she joined two
friends to establish “That’s
Showbusiness”, a trade paper for
Canadian entertainment news.
Eventually Bette became its
editor and publisher but, like
similar publications, it failed to
attract enough advertising to
keep it afloat. However, that
experience and a useful Rolodex
helped her find work writing,
editing, marketing, or public
relations with such
organizations as TVOntario,
Rogers Cable TV, Maclean’s,
University of Calgary, enRoute
Magazine, and CTV at the
1988 Calgary Winter Olympic
Games.
And it was back in 1988 that
Claude discovered Bette and
was not about to let her escape
before bringing her into Jo Lee’s
charity and subsequently on to
JO LEE Magazine as Special
Assignment Chief – a total of 32
grand voluntary years!
JoLeeMagazine.com 137