Jo Lee Magazine - Luxury Edition 2020

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United States
Inventionland
By Susan Berger
New York / San Francisco / Hong Kong / London / Tokyo /
Rome / Toronto
An idea incubator located in Pittsburg, Pennsylvania, Inventionland is a
60,000 square foot creative environment where new products were crafted,
engineered and packaged. Graphic designers, artists, photographers,
fabricators and many others with ideas or seeking inspiration worked inside
16 themed sets whose sights and sounds were designed to promote
imagination and innovation.
Sets included a cupcake kitchen, a functional racetrack to encourage
transportation innovation, a pet shack, a pirate ship with sharks and pirates,
a treehouse, a cottage from a children’s fairy tale, a giant shoe, a huge robot
head, caves, and a castle with turrets and a drawbridge. Spa treatments and
beauty products were worked on in the Health and Beauty boutique.
Goods for the home were tested in the bedroom, living room or dining
room of Home Sweet Home. Creators of children’s products gained
inspiration from the Nursery Nook. The log Creativity Cabin, constructed
from wood to evoke packages which are made of paper, encourage the
imagination of packaging specialists. A red carpet led to a state-of-the-art
audio, video and animation studio containing private dressing rooms, a
sound room, edit suites, a green screen and a screening room. Available
onsite facilities included metalworking woodworking, molding, laser
cutting, prototyping and many more.
In addition to inspiring creativity and product innovation, Inventionland
aimed to provide education. 15,000 students, designers, business
professionals, inventors and educators visited the office annually, and it was
open to the public. It is not hard to see why this unusual office was
consistently placed on the “Best Places to Work” lists around the world.
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