Jo Lee Magazine - Luxury Edition 2020

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Denmark
LEGO
By Susan Berger
New York / San Francisco / Hong Kong / London / Tokyo /
Rome / Toronto
It’s no surprise that a company whose goal is to inspire children would have
created an office that was a place of creativity, innovation and fun. LEGO’s
global headquarters, located in Billund, was inspired by a painting in which
a boy holds up a building made with LEGO bricks. A bright yellow
rectangular structure on the roof of the office not only looks like one of its
building bricks, but in fact contains giant LEGO blocks constructed into
the walls.
The inside of the office was bright with color, with walls resembling LEGO
bricks that were decorated with LEGO creations of characters such as
Spongebob Squarepants and Winnie the Poo and mini figurines such as
firefighters and police officers. A fun use of scale brought humor to the
space, with elements like a huge grass wall and a giant LEGO man
alongside bonsai gardens, asking the question “Who is big and who is
small? Where does work stop and imagination start?”.
The office felt like you were inside Legoland, with LEGO pieces everywhere
providing areas for work and play, including an area where employees could
create their own masterpieces. There was even a giant slide in the center of
the office that offered an alternative to stairs. The center of the office was
an open space dotted with meeting points, from laptop pit stops to sofas
and private pods. Around the perimeter were small work areas surrounded
by pockets of LEGO merchandise display cases meant to inspire creativity.
Employees were encouraged to hang out in the play spaces both in and out
of work hours in order to feel inspired by their surroundings.
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