Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
WEMERT
4 0 7 - 4 1 2 - 8 4 8 8
W E M E R T G R O U P R E A L T Y . C O M
WEMATE CULTURE, AGENT LIFE, AND MORE!
WE ARE YOUR LOCAL
REAL
ESTATE
EXPERTS
Our team serves ALL of Central Florida/Orlando. ...
We are proud to have served over 1500 Families
(homes sold) in the last 2 years alone!
For team-owned brokerages, we are...
#2 In Central Florida For Volume & Families Served
#3 In All of Florida For Volume & Families Served
#19 for Volume In the Entire Nation
#21 for Units Sold In the Entire Nation
TOP 50 IN THE NATION
TOP 20 IN THE NATION
FOLLOW ALONG WITH US
a message from our
T E A M L E A D E R
JENNY
WEMERT
hello.
We know when It comes to real estate brokerages In Central Florida, you have a lot of amazing brands, models,
and paths to choose from. We also know that our brand, and our way, may not be a perfect fit for every agent
reading this book either. Over the next few pages, we'd love to tell you a little bit more about us... who we are as
a brokerage, our successes, our culture, our splits, and what life on the team truly looks like.
If after reviewing the information In this book, you feel like our model feels like a fit to you, you have questions, or
you'd just like the opportunity to connect and discuss the opportunity, please don't hesitate to reach out.
We look forward to partnering with you!
JENNY WEMERT
Realtor® & Team Leader
Wemert Group Realty
AT WGR our
CULTURE
IS EVERYTHING.
This is anything but JUST a career.
At Wemert Group Realty, we know our
culture is our differentiator in both our
client's and agent's lives.
We aim to have an abundance-minded culture that
keeps our clients at the forefront of every thought. Our
clients and their experience matter to us on every level.
How do they experience our office, our mastery, our
emails, communication, and care for them? It all matters
- and our culture drives us to continue to adjust and
create better solutions on their behalf.
Culture is simply a shared way of doing something.
We try to model what we expect.
At Wemert Group Realty, we truly desire a sense of
family and community amongst our ALWAYS staff and
agents. We uphold our WeMate standards as both rare
and unique in our industry.
Manifestations of our Culture:
+ The client always comes first regardless of
job description, it is all hands on deck to
service the client’s needs.
+ We have an attitude of abundance
+ We don’t compete against each other. We
compete as a team with outside teams and
brokerages.
+ Trust
+ Zero tolerance gossip policy
+Positivity is not an option, it’s a work ethic
We are proud to call each other WeMates,
reminding of us of the kinds of business owners
& partners we desire to be:
WEMATES
WE ARE MASTERS OF OUR CRAFT
WE ARE ACCOUNTABLE FOR OUR ACTIONS
WE HAVE TEACHABLE SPIRITS
WE WILL ELEVATE OTHERS
WE ARE SOLUTION BASED
6QUALITIES
THAT DEFINE A
WEMATE
We don't look for perfect
people - just those who
align with the core values
we believe Wemert
Agents are called to be.
1
ALWAYS WE - NEVER I
THE CORE PRINCIPLE OF BEING A WEMATE
IS UNDERSTANDING THAT WE TRULY ARE
STRONGER TOGETHER THAN A PART. OUR
TEAM WORKS IN TRUST EVERY DAY WITH
EACH OTHER, OUR CLIENTS,
OUR PARTNERS AND ALL WE SEREVE.
2
MASTERS OF OUR CRAFT
WHETHER YOU’VE BEEN IN BUSINESS FOR
YEARS OR ARE NEW TO REAL ESTATE,
THERE IS ALWAYS SOMETHING TO LEARN.
WE ARE IN PERPETUAL KNOWLEDGE OF
HOW TO TRULY BE MASTERS OF OUR
CRAFT.
3
ACCOUNTABLE FOR OUR ACTIONS
WHAT WE DO AND SAY REFLECTS ON NOT
ONLY OURSELVES BUT THE TEAM AS A
WHOLE. OUR REPUTATION IN THE
MARKETPLACE AND WITH OUR FELLOW
AGENTS AND VENDOR PARTNERS MATTERS
AND WE ALL WORK TO PROTECT IT.
4
TEACHABLE SPIRITS
WHEN WE MAKE MISTAKES, BECAUSE WE
ALL DO, A WEMATE WILL WORK TO FIX IT
QUICKLY, WORK IN HONESTY AND LEARN
FROM THE SITUATION SO IT WILL NOT BE
REPEATED. MOST MISTAKES IN REAL ESTATE
CAN BE FIXED WITH A LITTLE BIT OF TIME,
MONEY BUT ONLY BY A LOT OF HONESTY.
5
ELEVATES OTHERS
WEMATES CARE FOR EACH OTHER, OUR
CLIENTS, AND OUR VENDOR PARTNERS
BY LEARNING TO USE KINDNESS EVEN
WHEN IT ISN'T WARRANTED AND TO
WORK TOWARDS ONLY SPEAKING WELL
OF OTHERS.
6
SOLUTION BASED
WEMATES ARE SOLUTION BASED AT ALL
COSTS AND WORK TIRELESSLY TO
SOLVE PROBLEMS FOR THEIR CLIENTS
AND FOR EACH OTHER.
650 N. Alafaya Trail Ste. 105. Orlando, FL 32828. |. 407-412-8488. |. wemertgrouprealty.com
OUR CULTURE CAN BE DEFINED BY THE WORD....
UBUNTU
WHICH MEANS....
'I am because we are'
At the very heart of The Wemert Group you will find a word which
best defines our team... UBUNTU. Originating in South African
culture, this word has spanned across time, appearing as early as
the 19th century.
The story goes like this...
There was an anthropologist who had been studying the habits and culture of a
remote African tribe. He had been working in the village for quite some time and
the day before he was to return home, he put together a gift basket filled with
delicious fruits from around the region and wrapped it in a ribbon. He placed the
basket under a tree and then he gathered up the children in the village.The man
drew a line in the dirt, looked at the children, and said, “When I tell you to start,
run to the tree and whoever gets there first will win the basket of the fruit.”When
he told them to run, they all took each other’s hands and ran together to the tree.
Then they sat together around the basket and enjoyed their treat as a group.The
anthropologist was shocked. He asked why they would all go together when one of
them could have won all the fruits for themselves?A young girl looked up at him
and said, “How can one of us be happy if all the other ones are sad?”
Years later, the well known South African
activist Desmond Tutu would describe the
little girl's thought process by using the word
ubuntu, which means “I am because we are.”
At WGR, regardless of our individual pursuits,
we support each other.We believe that there
is always room at the top. We believe in
abundance and we work hard to make life
great for everyone in our community.
We walk to the tree and enjoy the fruit
together. When you share your journey with
us and work as a part of our team, you'll find
genuinely good people, ready to support you
and for you to support. That's because we
find value in our community. We find our
humanity in belonging... and we do this -
together.
WEMATE
EXPECTATIONS
for team life!
One on One meetings with leadership 2x/year for goal setting/coaching
Monthly Team Meetings on Tuesday from 9:30am-11:30am with our full
team - lunch is provided after.
Listing Frog/Strategy Meeting Held once a month
on Tuesdays from 9:30AM - 11AM
Participation in EDU opportunities and classes
Willingness to prospect, work your database, do open houses, attend
team and client events, and care well for those leads and customers In
your database
Annual Team Awards (Typically in January)
Team Holiday Breakfast (December)
Client Events
STRONGER TOGETHER
WE ARE A HIGH TECH- HIGH TOUCH BROKERAGE
LEADS
LEVERAGE TECHNOLOGY SUPPORT
TRANSACTION
MANAGER
SUITE
BROKER
ACCESS &
SUPPORT
LISTING
DIRECTOR
FOLLOW
UP
BOSS
EDUCATION
SHOWINGTIME
BRAND
POWER &
REPUTATION
LISTING
MARKETING
MONDAY.COM
COVERAGE
AGENT
MARKETING
ASSISTANCE/
CANVA
TEMPLATES
RUUSTER
&
HOMEBOT
SHARED
CLIENT
EVENTS
BRANDING TOGETHER
we all fly the same flag!
We believe strongly in our
brand and in the power of
uniting under it.
We all fly the same flag and the
team will help provide our agents
with everything necessary to help
carry our brand forward into the
community we serve.
Branded Polos
Team T-shirts
“Welcome Home” signs
Open House Signs
Listing Presentation Book
Buyer Presentation Book
Branded Closing Gifts
Thank you Cards
Branded Folders
Canva Templates
Social Media Templates
A brand Is the set of expectations, memories, stories and relationships that, taken together,
account for a consumer's dedication to choose one product or service over anther.
-Seth Godin
WGR AGENTS
WORK BOTH LISTINGS & BUYERS
ON THE LIST SIDE,
OUR AGENTS ARE RESPONSIBLE FOR...
Follow-up on Lead
Pre-Listing Prep call
Prepare CMA
Attend Listing Appt
Prepare and present Listing Paperwork
Attend Photo Appt
Weekly update calls to seller
Negotiate Offers
Negotiate Repairs
Attend Closing
Post Closing Database Follow-up
ON THE BUY SIDE,
OUR AGENTS ARE RESPONSIBLE FOR...
Follow- Up on Leads
Buyer Consult
Uncover Inventory
Show Properties
Write and Negotiate Offers
Attend Inspection
Attend Closing
Post Closing follow-up in database
WGR AGENT
SPLITS
company generated
40%
TO AGENT
REALTOR.COM
ZILLOW
HOMES.COM/CO-STAR
HOMELIGHT
FAST EXPERT
YELP
ANGIE’S LIST
VETERANS UNITED
UPNEST
OPENDOOR
LISTING 2 LEADS
SOLD.COM
INCOMING LEAD CALLS
WGR FACEBOOK/INSTAGRAM
SELLER APPOINTMENT HUB
WGR WEBSITE/IDX BROKER
AGENT REFERRAL - WGR RELATIONSHIP
agent generated
PERSONAL LEADS
PAST CLIENTS
PAST CLIENT REFERRALS
PERSONAL MARKETING EFFORTS
FARMING
OPEN HOUSE LEADS
AGENT REFERRAL - AGENT RELATIONSHIP
80%
TO AGENT
This list of lead sources is intended to be representative of our overall lead generation
strategy and does not include every source or partnership. Additional lead sources will be
allocated based on availability, performance, and strategic direction.
If the lead came from a referral source like Zillow the client stays with that source for two years
after their last transaction. For Homelight leads, it's three years. During that time, they are not
considered your personal past client due to our brokerage level referral agreements.
Build a Referral Army - through Orlando
Referral Network - WGR’s Referral Brokerage
$50 to Sign-up Broker collects a commission split of 10%
up to $500 cap/ anniversary year to hold their license and
process the transactions.
They can only refer business in this brokerage.
They do not need to pay dues to the local, state, or
national boards. They will not be covered by Errors and
Omissions insurance to practice real estate.
If they intend to practice real estate in addition to your
referrals, their license would need to be held with
Wemert Group Realty.
ADDED VALUE
OF BEING A PART
OF OUR TEAM
INTANGIBLE
SYSTEMS
ON-BOARDING PROGRAM
LISTING & BUYER PRESENTATIONS
FULL MARKETING PLAN & SUPPORT
SHOWING FEEDBACK SYSTEM
LEAD GENERATION & MNG.
DATABASE MANAGEMENT
MONTHLY E-NEWSLETTER
LISTING MANAGEMENT
REDUCED RISK
PROVEN MODELS
BRAND POWER
REPORTING/ TRACKING
GOAL MONITORING
COVERAGE
DEDICATED LEADERSHIP
LEADERSHIP TRAINING
BI-LINGUAL AGENT SUPPORT
SUPPORTIVE CULTURE
LESS STRESS + TIME BACK
PEER TO PEER MENTORING
BUSINESS DEVELOPMENT
COACHING
ENCOURAGEMENT
SECURITY
VISION
VALUES
COLLABORATIVE CULTURE
CONTINUING EDUCATION
TECHNOLOGY
FOLLOW UP BOSS IDX BROKER
GOOGLE MAIL + APPS MONDAY.COM
DOTLOOP
WEBSITE MANAGEMENT
RETARGETING
RUUSTER
SHOWINGTIME
HOMEBOT
HARD COSTS
LEAD GENERATION
ACTIVE INVENTORY
ZILLOW /TRULIA
INTERACTIVE CONTENT
REALTOR.COM
GOOGLE + SEO
HOMELIGHT
SOCIAL MEDIA
FAST EXPERT
OPEN HOUSE SIGNS
HOMES.COM
SCRIPTS
SOCIAL MEDIA
WEBSITE
YLOPO
LEVERAGE
OFFICE SPACE
BUSINESS CARDS
NAME BADGES
FOLDERS
CLOSING BASKETS
FOR SALE SIGNS
SIGN INSTALLATION FEE
PRINT MARKETING
MARKETING EXPENSES
LOCKBOXES
PRINTER/TONER, PAPER,
SERVICE
TECHNOLOGY
OPEN HOUSE SIGNS
ONE LINE LETTERS
CIRCLE PROSPECTING
ONLINE MARKETING DATA
WEB HOSTING
CLIENT APPRECIATION
EVENTS
IT SUPPORT
TRANSACTION COORDINATION
CEO, COO
MARKETING
BI-LINGUAL AGENT SUPPORT
VENDOR RELATIONSHIPS
We are in a constant pursuit of bettering our business by stretching our reach wherever possible
to help both YOU and the team succeed at the highest level possible.
OUR TECH STACK
WE BELIEVE IN WORKING SMARTER NOT HARDER
& THAT TECH IS OUR BEST LEVERAGE!
WGR
RESOURCES
Our team HUB - used for organizing our processes
and helping agents/staff find the resources they need
with easy link and search capability
Our CRM/Database Management System
We utilitze the two-way sync with Zillow
Our agents are trained to meet expectations set by
Zillow & our team
We use Ruuster within FUB to nurture prospective buyers
Used by agents and staff as our e-signing platform
Used for email, file storage, calandar
Agents are expected to use their wemertgrouprealty.com
email to communicate with all clients & calendar
Used by agents and staff for transaction management, offer
boards, HR management, etc
Agent Dashboards/Production Reports
TRUSTED REAL ESTATE EXPERTS
650 N. Alafaya Trail Ste. 105. Orlando, FL 32828
407-412-8488. | wemertgrouprealty.com