NAUDL Annual Report 2020-FINAL (WEB UPDATES)

Building our Brand Transformation
In June 2019, NAUDL unveiled its new brand. The
highlight was a revamped logo, more modern in
its look and in its emphasis of voice over podium.
However, the imagery was only part of a much
greater organizational showcase.
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Center Our
Storyline
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Expand Our Trajectory
of Influence
NAUDL’s role is to illuminate the unique power of
debate and to effectively amplify and celebrate
the work of our partner leagues. Our students’
stories, however, stand as theirs to tell.
NAUDL has advanced its commitment to
connect debate not only to classroom and
campus preparation, but also to professional
development and portable life skills.
Indeed, the new logo was a visual that helped usher in a
shift in the way that we approach and communicate our
mission. What was created as a grassroots organization
that sought to address the gaps of debate interventions in
and around city centers (galvanized by former champion
debaters who knew firsthand the impact of debate),
NAUDL is now a professional leader, steered by a talented
team of experts with long tenures in the education and
non-profit fields. To that end, our brand and message
are now a cohesive system. From our program priorities
to expanding our footprint, all strategies and ideas are
concentrated in several new tenets:
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Respect
Big Data
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Align Our
Technical Support
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Steward Financial Diversity
and Transparency
Understanding the critical function of smart
evaluation and analysis in our efficacy, NAUDL is
committed to ensuring actionable, meaningful and
accessible data is now at the core of our work.
NAUDL’s resources, lessons and tools must
serve a range of organizational settings, so
that they can best benefit our partner leagues,
coaches and students in meeting their goals.
Nothing is more important to NAUDL than the
confidence of our donors in their investment. We
recognize that we must leverage these dollars in
the best ways possible to promote fiscal growth
and sustainability.
NAUDL
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