Water & Wastewater Asia May/June 2019

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60 | SHOW REVIEW PUB urges Singaporeans to “Make Every Drop Count” This year’s campaign aims to build a more pervasive water-saving culture in Singapore. PUB, Singapore’s National Water Agency, recently launched a newly-refreshed campaign aimed at emphasising the importance of water conservation and instilling stronger personal responsibility among individuals to save water. A key focus of this campaign is to help people better appreciate the effort that goes into the water treatment process. The need to build a more pervasive water-saving culture in Singapore is supported by fi ndings from a recent qualitative study by PUB and REACH, which showed a decreasing sense of importance attached to water sustainability among younger Singaporeans, especially with the perception that water scarcity was a distant concept. The study also found that even those who expressed a willingness to conserve water found it diffi cult to effectively manage water consumption. “MAKE EVERY DROP COUNT” PUB’s refreshed campaign kick-started with the opening ceremony of Singapore World Water Day 2019, attended by President Halimah Yacob and over 3000 participants from schools, grassroots, non-governmental organisations (NGOs) and corporate partners. The president was joined by Minister for the Environment and Water Resources Masagos Zulkifli, Senior Minister of State for Environment and Water Resources Dr Amy Khor, Permanent Secretary, Ministry of the Environment and Water Resources Albert Chua and PUB Chief Executive Ng Joo Hee. Speaking at the opening ceremony, President Halimah touched on Singapore’s history with water and how the country’s water consumption was only expected to increase. President Halimah was present at the opening ceremony to share her thoughts on water conservation “Through hard work, perseverance and ingenuity, we have overcome our physical limitation of not having suffi cient land to collect and store enough rain water for our use. With the four national taps in place – our reservoirs, imported water, NEWater and desalinated water, we have been able to supply clean and adequate water for a growing nation. Water & Wastewater Asia • May / June 2019
SHOW REVIEW | 61 GOBLUE4SG The GoBlue4SG movement saw communities and businesses rolling out blue retail promotions like promotion codes and blue products through the month of March in support of water conservation. The fi rst-ever GoBlue4SG night carnival was also held on 22 March, where the Marina Barrage was transformed into a blue wonderland with bluethemed food, drinks and fi reworks. President Halimah was joined by ministers and community partners to pledge their commitment to saving water. In spite of this, water security remains a water, we are also demonstrating a sense challenge. While we have diversified sources of responsibility to our environment, and of water, imported water is still a major contributing to our vision of becoming a zerowaste nation.” water source. Meanwhile, with increasing demand and economic growth, our total water consumption is projected to double by 2060.” This year’s theme of “Make Every Drop Count” places emphasis on the making of She also introduced PUB’s water water in Singapore – raw water undergoes conservation campaign, stressing the need a stringent and complex treatment process for the country to embrace the campaign before emerging from taps as clean and safe and its activities, “Water conservation goes for direct drinking. beyond a mere campaign; it has to be a sustained and collaborative effort. I urge Key highlights of the campaign include: everyone to embrace this effort, to conserve and safeguard our precious water resource SINGAPORE WORLD WATER DAY as part of everyday life. By not wasting Singapore World Water Day is a platform to rally the community to celebrate and conserve water. In the month of March, over 64 roadshows at shopping centres and community events were held islandwide to educate the public on how to save water. Water rationing exercises were also held in schools to inculcate water-saving Volunteers explaining water-saving tips to event visitors habits in students. Close to 30 buildings and bridges, including the National Gallery Singapore, Gardens by the Bay and Marina Bay Sands lit up in blue as a show of their commitment to water conservation. The My Take on Water initiative saw local shopping belt Orchard Road displaying 32 artistic expressions of water on its glass shards, which were created by a group of local community artists who have brought to life their personal narratives and memories of the Singapore water story. W-A-T-E-R To make it easier to remember, the PUB has rebranded its water-saving tips under a new mnemonic: W-A-T-E-R. • Wash clothes on full load • Always use half-fl ush when possible • Turn off shower when soaping • Ensure tap is off when brushing teeth • Rinse vegetables in container “Singapore, tiny but with lots of people, is a very water-stressed place. The next drop of water, even when we can fi nd it, will always cost more to process and to distribute. Water is scarce, and it has to go through a lot before it is fi t for human use. None of it should go to waste. In order that everyone can have enough, all of us will have to make every single drop count.” Ng explained. WWA Water & Wastewater Asia • May / June 2019
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MICA (P) No: 120/05/2018 • ISSN:
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spotlight 2019 SINGAPORE INTERNATIO
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EDITOR’S NOTE SUSTAINABILITY AND
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NEWS | 7 Water & Wastewater Asia
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Page 35 and 36: Based on the Kaplan turbine design
Page 37 and 38: INSIGHT | 35 By Roger Lah, Cla-Val
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Page 41 and 42: INSIGHT | 39 With the opening of th
Page 43 and 44: INSIGHT | 41 Utilisation of biogas
Page 45 and 46: INSIGHT | 43 IntelliSAW is well kno
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Page 53 and 54: OPINION | 51 Thankfully, response t
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Page 57 and 58: MANILA BUSINESS MISSION 2019 18 to
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Water & Wastewater Asia May/June 2019

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