Birdy Boutique Wholesale 2021

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Adorable + Affordable HISTORY BUSINESS HISTORY Joanna Jozwik Serra and Barbara Jozwik Kent immigrated to the United States from Poland as children in 1988. Watching their mother perform hard physical work to put food on the table, they learned that hard work and determination equals success. Education was of utmost importance and both sisters pursued college degrees and began conventional jobs immediately after graduation. Barbara Kent is a retired Army officer, a mom to two extremely lively children, and a wife to an active duty Army officer stationed in Germany. The family recently moved from Springfield, Virginia to Stuttgart, Germany. Barbara graduated from the United States Military Academy at West Point in 1999. She went on to honorably serve in the US Army Military Police Corps for 13 years, after which she was medically retired and disabled by the Department of Veterans Affairs. She consequently pursued work in government contracting but eventually turned to forming and developing Birdy Boutique in order to work for herself. Joanna Serra is a mom of two toddlers and a wife to Dominic Serra, an entrepreneur who started and runs a proprietary network ISP. The family resides in a farming community in Michigan. Joanna graduated from Wayne State University with a Bachelor of Science in Elementary Education; she also began her Master of Art in Educational Leadership at the University of Michigan. She taught elementary aged children and during this tenure, she earned some of the highest and most distinguished awards in her field at the state level. Her initiative and determination, combined with love for her field, allowed her to be a leader in every working environment she took part in. She now runs two businesses; an ISP business with her husband and Birdy Boutique with her sister. Both sisters faced an uphill battle growing up in very underprivileged circumstances. The grit and determination that allowed them to move up and away from that environment has become an extremely useful tool in achieving many life goals. After each faced a massive life change, they both decided to work for themselves and start a business together. Birdy Boutique officially came to life in February of 2014 after months of brainstorming and planning; the name came from the sisters’ love for birds! The first product was created from Barbara’s passion for sewing and Joanna’s desire to keep kids safe while traveling; designing, sewing and later mass producing a product called a “car seat poncho” which allows children Take to be a buckled peek into into a car dayseats safely with the belt in the snug life against of budding their bodies versus allowing artist Stella for gaps Young, with traditional puffy and winter how coats. she improves Slowly, their variety of self-designed her and craft printed items started to sell to local moms and quickly grew to be solid sellers on platforms such as Amazon. The company has now expanded to sell not only car seat ponchos in a variety of designs but also tapestries and learning blankets. Many children’s clothing companies simply resell others' designs and products, but Birdy Boutique uniquely designs, prints and creates their own products from choosing patterns all the way to stitching decisions, making it a true brand. Currently, the company is run as an e- commerce business selling on multiple online platforms including its own website, etsy, eBay, Amazon and Walmart. The headquarters and warehouse are in Warren, MI, and working space is in Armada, MI, in a renovated barn museum.
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Page 3: BIRDY BOUTIQUE Email. shop@birdybou
Page 7 and 8: C O M M U N I T Y As moms and busin
Page 10 and 11: car seat ponchos
Page 12 and 13: learning blankets
Page 14 and 15: learning blankets
Page 16 and 17: weighted blankets
Page 18 and 19: -day sets
Page 20 and 21: accessories
Page 23: CRASH TESTED & COMPLIANT
Page 31: Reviews & Testimonials
Page 35 and 36: Seat Poncho L I N E S H E E T Car C
Page 37 and 38: Blanket L I N E S H E E T Learning
Page 39: Sets L I N E S H E E T Birthday Col

Birdy Boutique Wholesale 2021

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