Panels & Furniture Asia January/February 2018

SHOW PREVIEW 51
March, the annual golden
season for trading will bring
the furniture industry to the
Pearl River Delta in China. The 41 st CIFF
(Guangzhou) is expected to welcome over
4,000 brands and 190,000 professional
visitors.
The 750,000sqm exhibition covers
products in the entire industry chain.
Held in two phases, March 18-21 and
March 28-31, the event will focus on the
latest trends in customisation, intelligence,
design and luxury, as well as optimise the
show’s layout to bring the domestic
and international markets together.
CUSTOMISATION,
INTELLIGENCE, DESIGN
As the customisation trend picks up in
China’s home furnishing industry, new
technologies such as the Internet of
Things, cloud computing and smart chips
have become part of home furnishing.
Phase 1 of the show will highlight some of
these trends in “Whole Customised Smart
Home” at Halls 6.1-8.1, Area A.
The organisers have also spared no
effort in turning Halls 4.1-5.1, Area A,
into a Design Hall. It integrates the solid
wood and neo-Chinese brands, and
brings together the current design trends
in the China market, effectively providing
exhibitors and audiences with a one-stop
matching service.
LIGHT LUXURY
To quote fashion guru Karl Lagerfeld,
“we live in an era when expensiveness
and inexpensiveness can co-exist well,
and this is the first time to happen in the
fashion circle.”
This “expensiveness” and
“inexpensiveness” is now seen in
furniture where the demand among
young consumers now is for cosy,
personal and trendy products that raise
the quality of living. Halls 4.2-5.2, Area
A, will gather top-grade and affordable
luxury products.
The European & American Furniture
section will continue to be in Halls 9.2-
10.2, Area B.
SPECIAL HALLS TO BOOST
EXPORT OPPORTUNITIES
China’s furniture exports from January
to August 2017 reached RMB126.34
billion (US$19.41 billion), up 6.2 per cent
year-on-year.
Halls 9.3-11.3 in Area B will host
the Dining Room/Living Room Furniture
and the Upholstered Sofa and Mattress
sections to serve exhibitors looking for
new export markets. These exhibitors
feature quality Made in China products.
For the overseas visitor, it makes their visit
more enjoyable and convenient as all the
key exporters are located in one place.
ENHANCING EXPERIENCES
This year, the Home Decor & Home Textile
section, together with the Lighting Hall,
comes under the theme of Zen.
The Outdoor & Leisure section will
use Hall 17.3 as the Outdoor Gardening
Experience Hall to introduce new outdoor
furniture products. It will work with the
third Global Garden Lifestyle Festival to
reinterpret garden lifestyle and recreate
the outdoor garden showroom.
Phase 2 of the 41 st CIFF (Guangzhou)-
Office Show, running from March
28 – 31, will include Medical & Healthcare
Furniture in Hall 5.1, expanding the scale
of the Smart Office - Hall 5.2 to attract
more brands.
CIFM / interzum Guangzhou will
further optimise themes and display
space for an enhanced visitor and
exhibitor experience.
The 41 st CIFF is held from March
18-21 and March 28-31 in Pazhou,
Guangzhou. ℗
PANELS & FURNITURE ASIA • Issue 1 • January / February 2018