Project Communication guidelines for-PIHRS

CHALLENGES AND WAY FORWARD: PIHRS AND CCDIDRM PROJECT
While communication starts at the top, so messages can often twist and filter out into
something else. Lack of clarity creates inconsistencies, and people begin to assume
meaning and relay incorrect information. One of the biggest challenges to effective
communication is stepping out and speaking to people face-to-face. In order to do this
effectively, we do not assume programme participants and different stakeholders to
understand the jargon of the Programme. Especially while speaking about disability as
there is a lack of understanding and action on Disability among stakeholders,
beneficiaries as well as with in health professional and health sector.
So this issue is managed through by advanced planning and by controlling the message
from the consortium centre.
There are two ways of communication that are followed by DRRA:
Informal Communication
Intended targeted Communication
As the core of both the project is disability and mostly people are unaware regarding this
matter, so our focus is to be consistent about our message, clear and precise about our
goals and educate the people and provide them adequate training for them to
understand the concept beforehand and also through regular focus group discussion we
intend to provide and guide them with necessary information.
On the contrary here is a sample of our Smart Communication:
S - Specific
M-Measurable
A- Acceptable
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