Project Communication guidelines for-PIHRS

Communication Guidelines
FOR
PIHRS & CCDIDRM
PROJECT
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INTRODUCTION
1.1 CBM
1.2 DRRA
DRRA’S PROJECT BACKGROUND AND OBJECTIVES
2.1 PIHRS
2.2 CCDIRM
3.1 PROJECT COMMUNICATION COMPONENTS
3.2 COMMUNICATION: INTERNAL & EXTERNAL
4.1 BRANDING & VISIBILITY
5.1 CHALLENGES AND WAY FORWARD
INTRODUCTION
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Christian Blind Mission International Australia: CBM
ABUOT: Is a Christian International development organization, committed to improving
the qualities of life of people with disabilities in the poorest communities of the world
irrespective of race, gender or religious belief.
Based on its core values and over 100 years of professional expertise, CBM addresses
poverty both as a cause and a consequence of disability, and works in partnership with
local and national civil society organization to create an inclusive society for all.
CBM is a federation composed of 11 national member associations based in Australia,
Canada, Germany, Ireland, Italy, Kenya, New Zealand, South Africa, Switzerland, the
United Kingdom and the United States and an International Office with a network of
regional and country offices that works closely with our partners in Africa, Asia and Latin
America.
In Bangladesh they work in partnership with the Government and Local non-
Governmental and disabled people’s organizations for the promotion, protection and full
enjoyment of all Human rights and fundamental freedom of people with Disability.
APPROCH: Through their Disability-Inclusive Development approach they addresses the
barriers the barriers that hinder access and participation and actively seeks to ensure the
full participation of people with disabilities as empowered self-advocates in all
development and emergency response processes.
Program priorities for 2016-2020 are as follows:
1. Access to Health and Education Services
2. Skills Development and Livelihood Improvement
3. Promote Comprehensive Community based Inclusive Development
4. Advocacy a Empowerment
5. Disability Inclusive Disaster Risk Reduction and Emergency Response
Disabled Rehabilitation and Research Association: DRRA
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ABOUT: DRRA is a national level non-governmental and non-profitable voluntary
organization in Bangladesh, working for the destitute and person with disabilities since
1993 for the mainstreaming and makes a poverty free society with special emphasis to
the person with disabilities.
Under NGO Affairs Bureau of Bangladesh in 1997. It is working 26 districts through direct
implementation and partnership with 28 local partner organizations. The vision of DRRA
is to create a society where person with disabilities and destitute enjoy dignified life
through equal rights and opportunities.
DRRA’S APPROCH:
• Application of both service delivery and rights based approach (twin track) in
programme operation,
• Building partnership with Disabled People Organization and local NGOs for
implementation of different projects and programme implementation; Promotion of
community based rehabilitation approach for inclusion of person with disabilities
• Research and study for improving quality life of the person with disabilities.
• Promotion of need based quality education and equal accesses in the mainstreaming
education for ensuring rights to education.
• Creation of livelihoods opportunities and job promotion according to the person with
disabilities capacity and qualification with an aim to alleviate poverty.
• Advocacy and lobby with different stakeholders for achieving equity and dignity of
person with disabilities.
• Creation of a non-discriminatory and inclusive socio-economic environment and
accesses to all types of health and rehabilitation services for the person with disability.
• Rigorous application of fender sensitivity and child protection policy
• Building institutional capacity of person with disabilities for programmatic
sustainability.
• Working relationship with government for long-term solution to improve the life of
person with disabilities.
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DRRA’S TWO PROJECTS THAT IS SUPPORTED BY CBM ARE AS FOLLOWS:
PROJECT TITLE- PIHRS
Promoting Inclusive Health and Rehabilitation Services
ABOUT: Promoting Inclusive Health and Rehabilitation Services for People with Disabilities in
Satkhira, Manikgonj and Chattogram districts of Bangladesh (PIHRS)-Phase-II. Iimplemented by:
Disabled Rehabilitation & Research Association (DRRA).
OBJECTIVE: Is to contribute to increased access of people with disabilities to health services
leading to improved health and better quality of life. More specifically to improve inclusive
health service delivery system at union, sub district and district levels for treatment and care of
people with disabilities.
BACKGROUND: Bangladesh has made remarkable success in several health indicators over the
past decades, and achieved good score in several health-related MDGs. But, the challenge
remains monumental in relation to disability issue. National Health Policy (NHP) 2011 is the key
policy on healthcare services to all citizens of Bangladesh including people with disabilities. This
policy ensures health as a human right, but, there is no such provision in the policy that meets
the requirement for the fulfilment of the inclusive health rights for people with disabilities. This
policy is yet to be approved by Parliament.
Hospitals and health facilities have not met the requirement to ensure inclusive health services
for people with disabilities, such as physiotherapy, occupational therapy, vision/hearing tests.
There is no service at district and sub district level for people with disability in the mainstream
health structures, particularly, for people with mental illness, epilepsy, autism. There are no
screening facilities available facilities available at the government hospitals for detecting
disability or who are at risk of disability. Doctors in the hospitals do not have technical knowhow
either to detect or treat a people with disability who are coming with associated condition
of disability. There is existence of established referral systems but it is not practiced properly.
Policy makers and health service providers at all level have lack of knowledge, understanding on
inclusive health, health rights of disability and disability issue as a whole.
The access barrier in hospital that includes, physical, infrastructural, information,
communication, are the roadblocks in seeking disability-care services. In addition, people with
disability cannot even come to district and sub-district level hospitals due to inaccessible road
and transport. Geographical characteristics like: distance of residence from the hospital, need of
crossing rivers to come to hospital, rainy season etc. make their mobility restricted and out-ofthe-way.
This project addresses the inclusion of peoples with disabilities through establishing the therapy
and rehabilitation centers at the mainstream hospital targeted to contribute for making the
government health services Disability inclusive and will conduct the local to national level
advocacy for addressing the disability health and rehabilitation services towards the mainstream
health care services through involving the DPOs. Project also will organize for capacity building
training for making the health professional capable to identify and refer the people with
disabilities from local institutions to specialized institutions for better treatment facilities.
Project also will contribute to make the data base of DGHS disability inclusive for influencing the
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authorities about the prevalence of disability and further initiatives for the people with
disabilities in government health system.
PROJECT TITLE: CCDIDRM
Community Centered Disability inclusive Disaster Risk Management
ABOUT: The project is implemented by DRRA, over a period of three years in Atulia and
Burigualini Unions in Shyamnagar Upazila. A total of 3,179 direct beneficiaries are expected to be
reached by the project and is supported by CBM.
OBJECTIVE: The project’s overall objective is to contribute to inclusive and resilient communities
leading to improved quality of life of people with disabilities and other vulnerable groups.
BACKGROUND: The project goal is to contribute to inclusive and resilient communities leading to
improved quality of life of people with disabilities and other vulnerable groups.
To promote inclusion, a key strategy of the project will be to work with Disabled People
Organizations (DPOs) and self-help groups at ward level. The project will also work with Union
and Upazila governments to sensitize and build their capacity in inclusive disaster risk
management including increased participation of people with disabilities and other vulnerable
groups in Union and Upazila Disaster Management Committees.
The project will engage relevant departments in the Upazila to influence current socio economic
programs to be inclusive and accessible for people with disability. This engagement includes
technical collaboration in the area of livelihood support to reduce vulnerability of target
communities. People with disabilities and other vulnerable groups will be trained, provided with
necessary material and technical support to enable them to undertake viable trades and
livelihood options that are disaster and climate change resilient.
Another project strategy to reduce vulnerability of target communities to impact of natural
disasters is to increase awareness in schools on the different hazards and risks, impact of
disasters and climate change and use of inclusive early warning system. Schools, through the
School-based Disaster Risk Management Committee, will be supported with risk assessments,
inclusive contingency planning and adaptation measures to increase accessibility for people with
disabilities as schools are most often used as cyclone shelter.
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PROJECT COMMUNICATION COMPONENTS:
There is a continuous shift away from traditional/non-digital forms of communication
such as print, mail and broadcasts to more technology driven forms. Although the
traditional communication forms are still relevant in the context we are working in, we
will also focus on digital and eLearning platforms.
Although the language medium for programme management is in English, many of the
materials will be developed in Bengali. Translation will be carried-out in house, as prior
experience has proven that contracting an external translator does not always lead to
high quality messaging as they do not always understand the technical nature of the
programme.
Photography and Videography:
With photography and videography the stories of people can be spread widely for others
to aware on focused purpose like materials, case studies, success stories and other
similar purposes. It is also a means to communicate with mass people and for capturing
the real form of stories to generate actuality in order to show case it in front of people
and for lots of different purposes. Photography and videography will treat subjects with
dignity and respect.
We ask peoples’ permission to take and use their photographs and names. Where
possible, we also name the people in the photographs unless they do not want this and
list the name of the photographer and the date of the photograph. If anyone is aged
under 18 then a parent or guardian should sign this consent form on behalf of them. The
consent form is attached as Annex B. The programme aims to reflect the true reality of
the situation and to balance and accurate representation of the realities faced by the
people we work with.
Case Study/Success Stories:
Case studies that demonstrate impact are used in external communications pieces such
as blogs, web features, newsletters, donor updates, and anecdotal evidence about EHD
programme’s impact and success in transforming lives. It is important when collecting
beneficiary stories to allow the person to speak for his/herself as authentic, natural
quotes are more believable, effective and affecting. For example, a sense of the person’s
natural idioms of speech adds to the authenticity of the case study.
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KII/FGD:
Through KII-Key Informative Inquiries & FGD-Focus Group Discussion, it is possible to
understand their real situation and get the real information out of them. This types of
survey helps us to generate the actuality of the situation of people under various
circumstances with accuracy. This types of communication helps and supports us to build
up data collection basing on which we can understand and aware ourselves regarding
their needs and issues that is needed to be developed and nurtured.
The purpose of the material, the target population, the medium and the user details
should be included in the approval request. It is expected that the materials will be
submit for approval from the various partners on a quarterly basis through the
coordination of the Communications Coordinator.
Using Social Media:
The social media is a secondary method of communication in here using as follows:
YouTube/Facebook/Twitter/DRRA’S Website, although there is room for expansion as the
project develops. When any project partner plans to disseminate EHD programme related
information via social media or digital media then it must be cross check with the content
of the consortium Communications Coordinator. The sole purpose of this is to prevent
the sharing of any incorrect information or inappropriate content to a wide audience. The
consortium lead will then liaise with the DFID communications team to seek approval.
Activities like- Stage dramas & POT songs:
This types of stage dramas are organized by the partners and projects by collaborating
together to influence and create awareness for common people by write dramas which
are related to the problems and issues that they are facing in everyday life regarding
disability. It is a way to show people, the intention of the project and to show them how
they can get support from the projects facilities.
These types of stage performances are usually done by the youth group members and
stuff, who themselves has faced situations and through projects when they are getting
the facilities and support, so they want to assure others on how to come forward and be
aware of the situation.
POT songs are usually written by various people from different Focus Group, through
songs they also try to communicate with people and send clear messages to aware them.
Though before sharing through theses means these are firstly checked thoroughly by the
communication coordinator to avoid any means of inappropriate content to a wide
audience.
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COMMUNICATION NETWORK: PIHRS
INTERNAL
EXTERNAL
District Manager
MIS
Local Administration (Admin
Regional Office)
Deputy Director (Health &
Inclusion)
People with disability, people at
the risk of disability and people
with secondary health
complications from disability.
People with psycho-social
disabilities, epilepsy and Neurodevelopmental
Disability
Disabled people’s organizations
(DPOs)
Family/parents/caregivers of
children with disability
Local community
Health Assistant (HA) & Family
Welfare Assistance (FWA)
Union Parishod
National & local print & electronic
media
Doctors in Upazia & District
government hospitals.
National level policy makers and
health administrators.
Medical institutions specialized in
health care to people with
disabilities.
NGOs, INGOs, development
workers and other private
organizations working on disability.
From State
Ministry of Health & Family
Welfare (MoHFW)
District civil surgeon office
Sadar Hospital at district level
Upazila Health Complex
Community Clinic
National Specialized Medical
Institutions
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COMMUNICATION NETWORK: CCDIDRM
INTERNAL
EXTERNAL
Program Manager
Project Coordinator
Local Administration (Admin
Regional Office)
Deputy Director (Health &
Inclusion)
Persons & /women&/Children with
disabilities
Upazila Disaster Management
Committee (UZDMC) Member
Union Disaster Management
Committee (UDMC) Member
Word Disaster Management
Committee (WDMC) Member
Cyclone Preparedness Program (CPP)
volunteer
Student Council
School Management Committee (SMC)
Disabled People Organizations
(DPOs)/Self Help Groups (SHGs)
Health Service providers (Community
Clinic, Union Family Welfare Center,
Upazila Health Complex)
Service providers/policy makers/duty
bearers
Other Vulnerable group (Ethnic
minority, Elderly people, Children etc.)
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BRANDING & VISIBILITY
DRRA maintains one brand and visibility guidelines. These guidelines are followed when
producing any communication and advocacy materials such as print and visual materials,
report format, PowerPoint presentation, event materials etc.
DRRA’s programme follows these brand and visibility steps with the images below as
examples.
Logo Placement:
The order of the logos should always be placed as follows:
Bottom Left side Logo with the title ‘DRRA’;
Bottom Right side Logo with the title which it is Funded By ‘CBM’;
DRRA’s partners logos is placed chronologically in one line with other
member organisations first and in alphabetical order for example (b, icddr,
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Ipas) followed by the implementing partners for example (AID,CTW,DDRC,
PSUS and Telenor Health).
Two examples are as follows:
If it is not possible to have all logos in one straight line at the bottom of the page
like the image on top then we can place the logos in two lines as given above.
To ensure consistency and maintain standards, partners will be request to provide
logos from their Communications Coordinator.
Usage of the DRRA’s Logo:
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The visibility statement sets out how to acknowledge funding from the CBM
programmes, in written materials and verbal statements, and through use of the
CBM logo on programme assets.
The DRRA’s logo will be used on programme assets such as educational materials
(e.g. public health leaflets), building signage (e.g. on field offices, packaging of
smaller items for distribution (e.g. napkin, t-shirts, mug etc.) where possible and
appropriate on these items, staff clothing, but only where relevant to successful
project delivery, such as uniforms for community outreach staff. The DRRA’s logo
can also be used on every day stationery items such as pen, bag, pen holder, and
clothing for beneficiaries and other purposes.
The DRRA’s logo will also be used on communications and events associated with
the programme or partnership - publications (e.g. annual reports, research reports),
banners, posters or backdrops for interviews or media events, media relations
activity (e.g. press releases, briefings, presentations, in interviews), websites (e.g.
on home page or a page listing donors), social media content, video content,
speeches and lectures, on tenders for subcontractors / sub-grantee.
Font Usage:
Banner & others design font that we use are as follows:
Arial, Verdana & Calibri.
In Documents we use standard Font Size:
12-14
Colour Usage:
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CHALLENGES AND WAY FORWARD: PIHRS AND CCDIDRM PROJECT
While communication starts at the top, so messages can often twist and filter out into
something else. Lack of clarity creates inconsistencies, and people begin to assume
meaning and relay incorrect information. One of the biggest challenges to effective
communication is stepping out and speaking to people face-to-face. In order to do this
effectively, we do not assume programme participants and different stakeholders to
understand the jargon of the Programme. Especially while speaking about disability as
there is a lack of understanding and action on Disability among stakeholders,
beneficiaries as well as with in health professional and health sector.
So this issue is managed through by advanced planning and by controlling the message
from the consortium centre.
There are two ways of communication that are followed by DRRA:
Informal Communication
Intended targeted Communication
As the core of both the project is disability and mostly people are unaware regarding this
matter, so our focus is to be consistent about our message, clear and precise about our
goals and educate the people and provide them adequate training for them to
understand the concept beforehand and also through regular focus group discussion we
intend to provide and guide them with necessary information.
On the contrary here is a sample of our Smart Communication:
S - Specific
M-Measurable
A- Acceptable
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R- Realistic (means, method)
T- Time Aspect (how many, start etc)
Disability certification is a serious job that requires clear understanding and right
approach of communication for multi-tasking force. So knowledge management, easy
communication and developing learning skills are the key to way forward. We are aware
that it is easy for programme staff to fall into the habit of communicating with all
stakeholders as if they are communicating with someone with equal technical knowledge
to a programme staff member and when this happens, listeners lack understanding and
soon stop listening. It is therefore best kept in a simpler and clear from our side and our
regular up-to date training takes proper care of this issue respectively.
Here is a sample of our elaboration of key messages:
Miscommunications will be reduced through capacity building on communications to key
senior staff in the consortium partners. We also believe sharing our experience with
others is prior and research/pilot of new tools for better communication and
understanding is the key to overcome this challenge and to move way forward.
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THANK YOU
TASNIM HOSSAIN
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