2011 CIOPORA Chronicle - the 50th Anniversary Edition

Danziger
Danziger “Dan”
Flower Farm is
one of Israel’s
leading floriculture
companies,
recognised for
constant innovation
and quality in
breeding, production
and marketing of
varieties for cut
flowers and bedding
plants. Danziger
produces young
plants and cuttings
for the local market
and for more than 60
countries all over the
world. The company
employs 240
people, producing
and selling more
than 120 million
vegetatively
propagated cuttings
per year of more
than 400 varieties.
As a leading breeder in the
ornamentals' field (Gypsohila varieties,
between the well-known
variety Million Stars®), Danziger
attaches importance to the entire
matter of protecting intellectual
property.
Danziger: always
one step ahead
Danziger’s state-of-the-art
tissue culture lab produces
virus-indexed material,
both for its own stock production
as well as for export. The laboratory
uses the most current technology,
including genetic engineering, and
performs research in cooperation
with the Hebrew
University. “Service without compromise”
is another motto that the
Danziger family has adopted. Danziger
staff certainly goes the extra
mile to accommodate customers’
wishes and to cater to the different
market demands of the many
countries they do business with.
Plant Breeder's Rights
The company has gained vast
knowledge and experience in all
fields related to intellectual property
matters:
• Registration of patents and
breeders rights
• Registration of trade marks
• Representation of other breeders
- production, marketing, sales
and distribution of varieties
• Granting licenses through agreements
to grow, market, distribute
and propagate
• Supervision
• Royalty administration
• Legal consulting and taking
actions against violations of
intellectual property
As a leading breeder in the ornamentals'
field (Gypsohila varieties,
between the well-known variety
Million Stars®), Danziger attaches
importance to the entire matter of
protecting intellectual property in
general, and its assets in particular.
Danziger has even, having no
other alternative, led some very
important legal procedures and
precedents in the matter of breeders'
rights, and specifically in
the matter of essentially derived
varieties (EDV). Danziger invests
many resources in protecting its
rights and its licensed growers'
rights.
As a member of the international
breeders' organisation CIOPORA
for many years, Danziger acts in
cooperation with CIOPORA, and
with other breeders in the world
in order to increase awareness and
perception of intellectual property
rights in the entire industry.
Working closely with the professional
and dedicated team of
CIOPORA, Danziger, as many
other breeders in the industry,
believes that honoring and protecting
intellectual property rights
does not only concern breeders
but also the international trade.
Effective IPR
The industry as a whole has a clear
economical interest in effective protection
of intellectual property rights and
their enforcement. The entire trade
shall benefit from the entrance of new,
improved, advanced and innovative
varieties that addresses the ever
changing needs of the customer (i.e.:
shape, color, scent, taste and shelf-life)
and the growers' necessities (resistances
such as susceptibility to pests, tolerance
to various weather conditions, etc.).
New varieties are a source for growth
and increment of profits, they offer
a wider choice to the customers and
to the entire industry, create new
and bigger demand, and usually
stimulate higher market value.
Danziger's main ambition as a
breeder is to constantly create
innovative and improved varieties.
Doing so, requires a huge investment
in advanced technologies,
time, economic resources, working
force and know-how. Royalties
and license fees paid to the breeder
are not only a way to return the
breeder's investment, but also an
assurance to the entire trade to keep
investing in breeding and creating
more interesting and beautiful
novelties for our industry. |||
Danziger's main
ambition as a
breeder is to
constantly create
innovative and improved
varieties.
42 www.CIOPORA.org | CIOPORA Chronicle April 2011