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2011 CIOPORA Chronicle - the 50th Anniversary Edition

CIOPORA annual magazine on Intellectual Property protection for plant innovations 2011. The magazine was produced in cooperation with FloraCulture International. Read in the 2011 CIOPORA Chronicle edition: - CIOPORA plays vital role in supporting the industry - PVR litigation on the rise - Plant Breeders´Right. Quo vadis? - China deploys national strategy for IPR - CIOPORA helps IP owners protect their rose varieties and much more...

CIOPORA annual magazine on Intellectual Property protection for plant innovations 2011. The magazine was produced in cooperation with FloraCulture International.

Read in the 2011 CIOPORA Chronicle edition:

- CIOPORA plays vital role in supporting the industry
- PVR litigation on the rise
- Plant Breeders´Right. Quo vadis?
- China deploys national strategy for IPR
- CIOPORA helps IP owners protect their rose varieties
and much more...

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<strong>the</strong> Calibrachoa colour mix Trixi®<br />

Petticoat which was awarded<br />

“Balcony Plant of <strong>the</strong> Year 2010” in<br />

Burgenland, Austria and “Bedding<br />

and Balcony Plant <strong>2011</strong>” in various<br />

German states.<br />

Osteospermum<br />

FlowerPower® Double<br />

In 2010 it was already for <strong>the</strong><br />

second time that Selecta was able<br />

to introduce to <strong>the</strong> world a sensation<br />

in breeding: Osteospermum<br />

with double flowers. Unlike o<strong>the</strong>r<br />

Asteraceae flowers <strong>the</strong> Osteospermum<br />

was only available as a normal<br />

flowering plant. Over <strong>the</strong> past years<br />

Selecta has done intensive research<br />

work to induce a mutation for an<br />

altered flower phenotype. After<br />

detection of a first Osteospermum<br />

plant with some altered flowers, a<br />

remarkable breeding effort - including<br />

<strong>the</strong> help of molecular analysis<br />

- was necessary until <strong>the</strong> first<br />

varieties with perfect altered flowers<br />

and in different colours were available.<br />

Hence, Selecta is proud to<br />

be <strong>the</strong> only breeder worldwide to<br />

offer a complete Osteospermum<br />

series in basic colours, a wide range<br />

of special colours and with double<br />

flowers - <strong>the</strong> FlowerPower® line.<br />

Growers and retailers are given <strong>the</strong><br />

possibility to offer varieties with a<br />

unique selling proposition. All varieties<br />

of <strong>the</strong> FlowerPower® Double<br />

line have <strong>the</strong> same growth habit like<br />

<strong>the</strong> single flowering. Varieties with<br />

double flowers are extremely early,<br />

keep longer in <strong>the</strong> field compared<br />

to single flowering plants and stay<br />

open even under low light conditions.<br />

Taspo Award<br />

Consequently, double flowering<br />

plants are on <strong>the</strong> same technical<br />

status concerning <strong>the</strong> growth habit<br />

as single flowering and even exceed<br />

<strong>the</strong>m in flower quality. Being awarded<br />

as “Breeder of <strong>the</strong> Year” with <strong>the</strong><br />

Rabensteiner Award at <strong>the</strong> Taspo<br />

Awards 2010 for breeding double<br />

flowering Osteospermum is not only<br />

a recognition for Selecta’s breeding<br />

work but also an incentive for <strong>the</strong><br />

whole industry to keep on working<br />

on innovative developments.<br />

“’Creating <strong>the</strong> future’ - this<br />

slogan is our inspiration to develop<br />

top quality products and world<br />

novelties for producers, retailers<br />

and consumers. <strong>CIOPORA</strong> supports<br />

this vision and our breeding<br />

efforts with <strong>the</strong>ir representation<br />

of interests”, stated Per Klemm,<br />

Chief Operating Officer of Selecta<br />

Klemm GmbH & Co. KG. and<br />

Vice President of <strong>CIOPORA</strong>.<br />

“Therefore <strong>CIOPORA</strong> is one of<br />

<strong>the</strong> most important instruments<br />

in facilitating <strong>the</strong> development of<br />

a legal framework which is key to<br />

develop a sound economical basis<br />

for innovation within our industry<br />

helping <strong>the</strong>reby <strong>the</strong> stakeholders<br />

adding value throughout <strong>the</strong><br />

supply chain.” |||<br />

Osteospermum<br />

FlowerPower®<br />

Double Silver.<br />

Calibrachoa<br />

MiniFamous®<br />

Double Yellow<br />

and Double<br />

Amethyst.<br />

Osteospermum FlowerPower® Double White.<br />

Calibrachoa<br />

MiniFamous®<br />

Double Pink.<br />

<strong>CIOPORA</strong> <strong>Chronicle</strong> April <strong>2011</strong> | www.<strong>CIOPORA</strong>.org 45

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