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2011 CIOPORA Chronicle - the 50th Anniversary Edition

CIOPORA annual magazine on Intellectual Property protection for plant innovations 2011. The magazine was produced in cooperation with FloraCulture International. Read in the 2011 CIOPORA Chronicle edition: - CIOPORA plays vital role in supporting the industry - PVR litigation on the rise - Plant Breeders´Right. Quo vadis? - China deploys national strategy for IPR - CIOPORA helps IP owners protect their rose varieties and much more...

CIOPORA annual magazine on Intellectual Property protection for plant innovations 2011. The magazine was produced in cooperation with FloraCulture International.

Read in the 2011 CIOPORA Chronicle edition:

- CIOPORA plays vital role in supporting the industry
- PVR litigation on the rise
- Plant Breeders´Right. Quo vadis?
- China deploys national strategy for IPR
- CIOPORA helps IP owners protect their rose varieties
and much more...

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Selecta Klemm<br />

This year <strong>CIOPORA</strong><br />

celebrates 50 years<br />

of commitment<br />

protecting<br />

Intellectual<br />

Property Rights<br />

for breeders. For<br />

<strong>the</strong> Selecta Group<br />

- as a world leading<br />

breeder, producer<br />

and marketer<br />

of vegetatively<br />

propagated<br />

ornamental<br />

plants based in<br />

Stuttgart, Germany<br />

– <strong>CIOPORA</strong>’s work<br />

in defending <strong>the</strong><br />

Intellectual Property<br />

of breeders is<br />

essential.<br />

Selecta applauds<br />

<strong>CIOPORA</strong>’s<br />

commitment<br />

Selecta considers professional<br />

breeding as an important<br />

investment into <strong>the</strong> future.<br />

These extensive breeding investments<br />

can only be justified if breeders<br />

are granted a comprehensive<br />

and long-lasting protection for <strong>the</strong>ir<br />

novelties. The history of Selecta<br />

shows many successful breeding<br />

achievements, protected by over<br />

800 PBR titles worldwide.<br />

Double flowered<br />

Calibrachoa<br />

In 2006 <strong>the</strong> company’s research<br />

and development team succeeded<br />

in developing methods for breeding<br />

Calibrachoa plants with double<br />

flowers. Selecta could enter <strong>the</strong><br />

market with MiniFamous® Double<br />

Pink – <strong>the</strong> world’s first double<br />

flowering Calibrachoa variety. The<br />

genus Calibrachoa is a very close<br />

relative of <strong>the</strong> genus Petunia. While<br />

<strong>the</strong> double flower trait had already<br />

been established in Petunia, no<br />

double flowering Calibrachoa types<br />

had been discovered by <strong>the</strong>n.<br />

Selecta's breeding team of Dr.<br />

Andrea Dohm started from an<br />

interspecific cross which resulted<br />

in a hybrid plant showing some<br />

flowers with a tiny additional petal.<br />

By using biotechnical methods<br />

within a 10 year lasting breeding<br />

project <strong>the</strong>se prototypes could be<br />

developed into commercial varieties<br />

exhibiting complete and attractive<br />

double flowers. This breeding<br />

success was honoured with <strong>the</strong><br />

American “Award of Excellence”<br />

in 2006 and <strong>the</strong> approval for <strong>the</strong><br />

US utility patent in 2010. Today<br />

Selecta offers a colourful assortment<br />

of double flowering varieties.<br />

The double flowering Calibrachoa<br />

varieties MiniFamous® Double<br />

Lemon, MiniFamous® Double<br />

Pink and MiniFamous® Double<br />

Amethyst are now also used for<br />

Per Klemm, chief operating officer at Selecta Klemm<br />

and vice president of <strong>CIOPORA</strong>.<br />

44 www.<strong>CIOPORA</strong>.org | <strong>CIOPORA</strong> <strong>Chronicle</strong> April <strong>2011</strong>

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