Highway Durban April 21
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A SHOPPING CENTRE LOVED BY
THE COMMUNITY IT SERVES
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Nonkululeko Mdluli, Menga
Nhlabathi, Tashinga Muchineripi
Ash-Leigh “Lex” LaFoy and Asante the MC
Craig Goveia and Marlon Pretorious
Photos: VUSI MKHABELA
Stuart Bradford
and Alice Rasas
Sbahle Monica
Sphume Mahlobo and DJ Lab
08 Get It Highway • Berea • Durban North April 2021
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MARKETING
TIPS
To grow your business,
increase your clients & boost your sales.
WEBSITES • NEWSLETTERS • SEO • GOOGLE ADS • BLOGS • BROCHURES • LOGO DESIGN • EMAIL MARKETING • SOCIAL MEDIA
1. ROCK SOLID BRANDING
So, what is branding and why is it important
for your business? A brand is how your
business is perceived, it is the impression
that people have of your business and
tells them what they can expect from your
products or services. Branding is all about
building relationships, it is the promise
to your customer which can drive new
business. Building your brand establishes credibility, builds trust,
helps to share your message and attract your ideal clients.
2. EFFECTIVE & ENGAGING VISUALS
Humans are visual creatures, and in our
easily distracted world it is essential for
your business to portray memorable design
and great visuals. It all starts with a solid
foundation. Logos, colours and graphics
that express your personality and the
quality of your work. Make an impact with
your marketing tools, such as a customerfriendly
website, company profile, product brochure, etc. You are
important, make sure you look it!
3. CLEAR CONCISE VOICE
As an expert in your field you have valuable
insights and a unique perspective to
share. Make sure your message is crystal
clear, authentic, easy to understand and
communicates what your target audience
needs to hear. Share the valuable nature of
your service or product, aligning you as the
expert, and communicating exactly why
they should choose you. Avoid any possible confusion, what may
be obvious to you is not necessarily clear to your potential client.
4. KNOW YOUR USP
Your Unique Selling Proposition (USP)
is what differentiates you in a way that
will make clients choose you over your
competition. What are you great at? What
value do you create? Understand what
makes your offering unique, and position
your brand as a solution to your ideal client’s
problems. Be the solution!
5. UNDERSTAND YOUR AUDIENCE
You can’t be everything to everyone. Focus
on creating an unforgettable experience
for those that are hungry for what you have
to offer. The more you know about your
audience, the more value you can give
them. Learn to describe them in as much
detail as you can: are your customers male
or female? What is their age? What do they
value? All these details will help you better understand how to
market to them effectively.
6. CONSISTENCY IS KEY
Consistency builds trust and makes a brand
more memorable; both are critical when
cultivating a loyal audience. Even though
you might be growing tired of your brand’s
voice, look and feel, it is important to
remember that a portion of your audience
has only just come to discover your brand.
When they see you a second time, you want
to make sure there’s no confusion about who you are. Consistency
contributes towards a solid foundation for your brand.
Odélle Hadnum (Director)
7. THE SECRET IS IN THE SOURCE
Ready to take charge of your brand and the
impression you give your target market?
There is just one secret we have to share
- Chilli Source Design. Our team is just as
passionate about your brand and its success
as you are. If you are ready to build your
brand and grow your business, let us help
you stand out from the crowd.
FREE BRAND ANALYSIS
Limited Offer | T&C’s Apply
Let’s assess how your brand
is performing on and offline.
Walk away with actionable
plans to improve your brand
awareness.
031 035 1173 • hello@chillisource.co.za
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MY FINANCIAL BILLBOARD
BROUGHT TO YOU BY MY FINANCE PARTNER
WHAT THE 2021
BUDGET SPEECH
MEANS FOR YOU
A Roundup Of Key Takeaways
The Minister of Finance delivered his annual budget
speech on Wednesday, 24 February, and these are
some of the key takeaways from the speech that
My Finance Partner believes will impact businesses
and individuals in the year ahead.
SARS WILL COLLECT R213.2 BILLION LESS FOR THE
2021 TAX YEAR
Total tax collections are estimated at R1.2 trillion, a shortfall
of approximately R213.2 billion in comparison to the initial
budget and the largest shortfall ever recorded. Treasury
has acknowledged that Covid-19 has led to many business
closures and job losses, and in the interests of supporting
households, businesses and the economy, government will
not be introducing new measures to increase tax revenue.
PERSONAL INCOME TAX
Estimated to contribute R482 billion (40%) of the total tax
collections, personal income tax remains the single biggest
contributor to Government’s budget.
In terms of relief offered to taxpayers, it was announced that
there will be an above inflation adjustment of 5% to the
individual tax brackets and annual tax rebates from 01
March 2021. This will result in the tax-free threshold
increasing from R83,100 to R87,300 for taxpayers under 65
years of age.
COMPANY INCOME TAX RATE TO REDUCE TO 27%
The National Treasury has, for some time, been all too aware of
the fact that South Africa’s Company Income Tax (CIT) rate (at
28%) is relatively high when compared with similar countries
and our trading partners, and that this acts as a hindrance to
economic growth by reducing competitiveness. Aside from
this, a higher CIT rate also creates an incentive for profit shifting
to jurisdictions with lower tax rates, like Mauritius, thereby
affecting SARS’ efficiency in administering CIT and ultimately
reducing revenue collections overall. Government has taken
the first step in making SA more competitive by lowering
the corporate tax rate to 27% for years commencing
01 April 2022.
SARS GETS R3 BILLION TO ASSIST WITH TAX
COMPLIANCE
An additional R3 billion was allocated to SARS to
modernise its technology infrastructure and systems, and
expand and improve the use of data analytics and artificial
intelligence capabilities to lower costs of compliance, simplify
tax administration and improve collections.
GOVERNMENT WAGE BILL
Government is (again) promising to address SA’s rapidly rising
public sector wage bill, budgeting to cut it by R265 billion in
the next three years. The cost of the SA public sector as a
proportion of its economy is 50% above the US, UK and
the global average.
The State’s wage bill has grown by 4% p.a. in real terms over
the past decade compared with economic growth averaging
1,5%. Reversing this is a critical aspect of Treasury’s
goal to balance the nation’s books by 2025 (i.e. bringing
non-interest spending inline with total tax receipts).
THE COVID RESPONSE
Bringing the current allocation up to R10.3 billion, the
Minister announced in his budget that a further R9 billion
will go into South Africa’s much-anticipated Covid-19
vaccination programme.
Of the new R9 billion allocation for the vaccine roll-out, the
Department of Health will be allocated R6.5 billion to procure
and distribute vaccines and a further R2.4 billion will be going
to provincial health departments “to administer vaccines”.
Visit our website
for more information
www.mfpartner.co.za
Our Services
Bookkeeping, Financial Statements, Payroll, Company
Registrations & Statutory Services, Advisory Services, Tax
031 941 4770 | info@mfpartner.co.za | www.mfpartner.co.za
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CAN I FORCE MY
EMPLOYEES TO
GET VACCINATED?
Compulsory Vaccinations In The Workplace
PROPERTY LAW | FAMILY LAW | COMMERCIAL LAW | LABOUR LAW | TRUSTS & ESTATES | LITIGATION
This is a truly relevant and loaded question at present. The
answering of which will depend largely on the specific
circumstances of each working environment and will involve
the careful balancing of a number of fundamental rights.
Currently, there is no law in place making the COVID-19
vaccine obligatory, this has been confirmed by both the
Minister of Health and Cyril Ramaphosa. Further, there is the
Constitution which guarantees us the right to bodily integrity, as
well as freedom of religious ideas and a number of other rights,
which an employee may invoke as a reason for not wanting
to take the vaccine. Not to mention, the National Health Act
confirms that prior to any medical treatment there must be
“informed consent”.
However, and even in light of the above, the Occupational
Health and Safety Act requires employers to both provide
and maintain a safe working environment for both
employees and members of the public. This would include
putting into practice as many preventative measures to prevent
COVID-19 from spreading, the argument here is does the
vaccine not fall into this bracket?
The short or general answer is that as the law stands now there
is no way to force an employee to get vaccinated. A safer
approach is to encourage and educate the employee as to
the benefit of such a vaccination. With this being said each
workforce and environment is different, and as such has different
requirements some of which may justify a vaccination.
We would highly recommend Brookes Attorneys,
efficiency and professionalism at it’s best. Together
with their support and guidance, our CCMA case
was a success. Thank you Brookes Attorneys.
LABOUR SERVICES
Compliance
Ensuring compliance in all aspects, employment
contracts, policies, etc. as well as handling Department
of Labour audits.
Disciplinary Action
Performing investigations, running disciplinary
hearings, counselling employees, issuing warnings and
handling dismissals.
Representation
CCMA representation and engaging with unions
and the relevant councils (should this be required) on
your behalf.
Organisational Change
Interviewing potential employees & assisting with
retrenchments.
Drafting Documents
Drafting of company-specific employment contracts,
policies and other documents.
Employee-Related Issues
We’re here to help you with any other employeerelated
matters, including dealing with Workmen’s
Compensation issues.
RETAINER SERVICES
Be proactive with your legal counsel, get customisable
retainer agreements that you can budget for, without
any hidden costs.
NICOLE SADLER | THIRST BAR SERVICES
GET YOUR FREE ON-SITE LABOUR AUDIT
We will assess the state of and advise on your contracts
of employment, company policies, code of conduct,
disciplinary processes, hours of work, council compliance,
union queries, health and safety protocols, and any
current employee issues.
Justin Erasmus (Labour Lawyer) and Jonathan Brookes (Director)
031 035 1055 | admin@brookes.co.za | www.brookes.co.za
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0
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from
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from
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082 720 8399 sarah.whitaker@live.co.za
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GET
LOCAL MAGAZINES
IT& GET IT KIDS
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Mechanical Bull
Super Tube Slide Sumo Wrestling
Rocket Jumping Castle Zorb balls
Strict COVID 19 Protocols in place
Phone us NOW!
Contact Linda 082 789 3966
Email - jumpingmaniacastles@gmail.com
www.jumpingmania.co.za
Kids Pares
Adult Pares
School Fun Days
Team Building
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Tango’s turnaround
Tango, a two-year old Africanis began life in misery,
infested with ticks and worms. A Facebook page, one man’s
commitment and a Swiss supplement changed his fate.
His owner, Daryl, explains: “Two years back, a sick puppy was
brought in a little blue bucket to KZN Valley Dogs’ weekly
feeding station in the KwaNgcolosi township. The pup’s
condition was dreadful, hundreds of ticks hung like grapes
from his ears and between his toes. He had scabs on his
body from tick bites and the beginnings of mange. Given
his severe malnutrition, the vet could only estimate he was
between six and eight weeks old. KZN Valley Dogs named
him ‘Bucket Boy’ and began looking for an adoptive family
through Facebook.’
“When I saw the photos, I thought ‘That’s my dog,’ so I
adopted him. Wanting to honour the little guy’s fight
against all odds, I decided to give him a name worthy of
his struggle, and so ‘Bucket Boy’ was renamed ‘Tango’ (well
actually, his full name is Tango Sunshine Bucket Boy).
Tango was lethargic and weak. Adamant to make a
difference in his life, my immediate action was to get some
weight on him. He improved in the first few weeks but was
nothing like a normal pup, despite being fed premium
puppy food. I worried there might be some underlying
problem. A friend suggested Anima-Strath, saying it would
improve his condition and build his immune system. So
Tango started getting Anima-Strath four times a day. This
was the tipping point. In about a week, Tango changed into
a playful, inquisitive pup. Within four weeks, he started filling
out and developed a shine to his coat. He still takes it today
and the dog I feared wouldn’t live is my happy, healthy,
content best friend. In fact, ‘Bucket Boy’ soon fell off his
name, just like the last dead tick. Now he’s simply ‘Tango’,
the ‘Sunshine’ to our lives.” - Daryl
Support your pet’s recovery
with a boost, from nature!
We’re for the life in your pet. In order for your pet to feel
healthy, happy and full of life, they need to be well. Their
immune system plays an integral part in maintaining health
and wellbeing.
Anima-Strath ® acts directly on the immune system,
strengthening it before and during infection, and promoting
a quicker recovery. It creates a state of homeostasis which
helps protect the body against the negative effects of
stress, exercise and ageing, and improves physiological
functioning. Anima-Strath ® is also proven to significantly
improve the uptake of dietary micronutrients, ensuring that
your pet is absorbing and able to process the goodness from
their diet better.
Anima-Strath ® assists with:
• Strengthening the immune system before and during
infection and disease.
• Convalescing and ageing animals.
• Physiological stress such as training and performance.
• Recovery time reduction.
• Breeding.
• Maintaining health
and wellbeing.
ENHANCES + MODULATES
www.anima-strath.co.za
AnimaStrathSA
Available from your nearest vet.
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April-Mee
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YOUR SAFETY IS OUR PRIORITY
At Lake, Smit & Partners, our purpose is to serve our patients and partners in the
medical community by offering the most advanced diagnostic care possible. We’ve
set a benchmark for ourselves in equipment, patient care and ongoing radiographic
and radiologist training which ensures that you are in capable hands at all times and
that we remain leaders in diagnostic and interventional radiology.
Our Services
• Mammography
• CT Scan
• MRI Scan
• PET CT
• Nuclear Medicine
• Ultrasound
• X-Ray
• Bone Mineral Density
• Interventional Radiology
BOOK AN APPOINTMENT WITH US
CROMPTON
HOSPITAL
Tel: 087 310 4981
Fax: 087 236 0681
ENTABENI
HOSPITAL
Tel: 087 310 4983
Fax: 087 236 0683
GATEWAY PRIVATE
HOSPITAL
Tel: 087 310 4985
Fax: 087 236 0685
HILLCREST
IMAGING CENTRE
Tel: 087 310 4991
Fax: 087 236 0691
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HOSPITAL
Tel: 087 310 4980
Fax: 087 236 0680
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CENTRE
Tel: 087 310 4990
Fax: 087 236 0690
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CENTRE
Tel: 087 310 4989
Fax: 087 236 0689
PARKLANDS
HOSPITAL
Tel: 087 310 4986
Fax: 087 236 0686
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HOSPITAL
Tel: 087 310 4982
Fax: 087 236 0682
ST AUGUSTINES
HOSPITAL
Tel: 087 310 4984
Fax: 087 236 0684
@lakesmitpartners @lakesmitpartners
Lake, Smit & Partners www.lakesmit.co.za
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