QualPharma December 2020

MARKETING
Learn to Change,
Change to Succeed
Successful are those who bring change in
the world, since 'Change' is the only constant
in this world. In this world of continuous
motion, everything is changing,
day changes to night (and vice versa),
child changes to an adult and an adult to
an elderly person and so on. Nothing
remains same over time, everything
changes. When change is inevitable, then
why is it that we resist change? When we
are physically changing continuously,
then why are we not changing mentally
and moving ahead with time, or moving
ahead of time?
Well, the answer lies in our mind. Since
our childhood, we are conditioned to
think positive and believe in ourselves,
repeat the activities that bring us success.
This conditioning of our subconscious
mind is so deeply embedded that we forget
a simple fact that 'what brought us
here, will not lead us there', to move
ahead we need to do something different
and to do something different we need to
change. The activities that brought us
success then will not bring us success
today, as everything has changed, and
now we have to change our actions to be
successful. To change our actions, we
need to change ourselves, our thought
process.
All the interpretation of our success till
now is assigned to:
1. Our past performance: If all that
I did, lead me to this success then I don't
need to change, what I am doing is right.
Individuals and organizations have failed
believing this. There are numerous examples
like Kodak, Nokia, Swiss watches,
etc, which believed that their future success
is secured based on their past success,
and resisted change. It is quite evident,
now they are either struggling or
existing nowhere. On the other hand,
there are individuals and organizations
that succeeded by changing before or
with time, like Tata group, Reliance,
Google, etc. and Amitabh Bacchan, as an
individual who got himself into the ventures
those were not accepted/explored
by other individuals of his age or stature.
Ability to influence success: All successful
people believe in their own ability and
are opposed to the idea of being lucky. Since
their ability to succeed has brought them
here, they are able to influence success in
future too. Abilities, too require to change
continuously, as technology and times are
changing, we need a continuous upgradation
of our abilities too.
Gurdeep Singh
Bachelor of Pharmacy (Gold. Medallist)
Mr Gurdeep Singh has started his profession
in Pharmaceutical sales from
Cadila and worked for Ranbaxy, Glaxo
and Allergan at various positions. Handled
training for over 10 years, where he
has trained hundreds of professionals in
sales and marketing. Also worked as a
Product Manager at Win Medicare,
Delhi. Started his own pharmaceutical
company by the name Astron
Lifesciences Pvt. Ltd. in 2005 and Marketing
& Promotion Consultancy company
by the name Ziva Resources LLP
in 2016. With the passion of sharing
knowledge that he gained during his
education and professional years, He
was also involved in delivering seminars
and conducting workshops for professional
college students and pharma professionals.
He has written on various
topics like Personal Development, Interpersonal
skills, Communication skills,
Success principles and related topics.
QualPharma *Dec 2020* , Vol.3 ISSUE 12