Onekind | The Process

the process
Cornish College of the
Arts
BFA ‘21
Nina Swart

onekind | the process
Onekind The Process is copyright © 2021 by Nina Swart
All rights reserved including the right to reproduce any
content whatsoever. Permission to reproduce content
must be obtained by the author.
Cornish College of the Arts
BFA ‘21
Nina Swart
This book is set in the typeface Avenir Next, designed
and written by Nina Swart in her Camano Island, WA
home during the year of 2021.
It was produced for online publication due to the
coronavirus pandemic that took over the world.
If you are reading this, thank you for supporting me
in my work and being interested enough to read this
small paragraph that almost no one ever reads.

I want to thank everyone who supported me during this project. Also,
a very special thank you to my parents for supporting all of my dreams,
especially this one. I would not have been able to do this without you!

Background 02
Primary Research 04
Empathy Artifacts 07
Defining The Problem 11
Secondary Research 14
Competitive Research 16
The Solution Made Simple 17
19 User Journeys
21 Wireframe Sketches
23 Low Fidelity Wireframes
25 The Design Process
27 High Fidelity Wireframes
29 Branding Elements
31 What’s Next?

Happiness.
The measure of life satisfaction, which most people determine by the mood
they are in at that point in time. A good mood does not equal a good life.
1 2
Wellbeing.
A construct of 5 measurable elements, each contributing to but not
defining it. Satisfaction in each element leads to fulfillment.
I started my research questioning happiness...
I wondered what was stopping people from being able
to just be happy everyday. I began researching on the
lack of “happiness” and found Aristotle’s Science of
Happiness. Aristotle states that happiness is the ultimate
end goal and the reason that we do anything we do. I
found this theory very eye opening and began to look
for more information on happiness as an end goal.
But the word “happy” had negative connotations...
In Seligman’s book “Flourish”, he states that “happiness”
is not what he means when he talks about wellbeing.
Happiness, as stated to the left, is usually equated with
your mood and I was not interested in only solving for
people’s moods, but for their entire lives (I know,
I then came across the Wellbeing Theory by Martin
Seligman. He states 5 properties of wellbeing (postive
emotion, engagement, postive relationships, meaning,
and achievement) that make up the feeling of fulfillment
in one’s life. Finding the research by Seligman jump
started my project and led me to my final solution.
that’s a big task!). After this, I stopped using the word
“happy” in all forms and found that people understood
the goal of my project better than when I described it
as a “happiness” project.
*Both definitions from the book “Flourish”.by Martin Seligman.

What does
fulfillment
Initial Survey
I decided to send a survey out in the world to find
out exactly what people knew about fulfillment.
01 What does the word fulfillment mean to you?
02 How fulfilled are you?
3 4
mean to
03 What motivates you to seek fulfillment?
04 What makes your life feel most fulfilled?
05 What reasons, beyond your control, stop you
from feeling fulfilled?
45
participants
06
questions
19 - 79
age range
62.2%
female
33.3%
male
you?
06 What self help methods have had a positive
impact on you?
4.4%
prefer not to say
Primary Research

So... what does fulfillment
mean to others?
In order to come up with usable data from the survey,
I took every answer and compiled the keywords to
come up with the top answers for each question.
These are the results of the questions I found most
usable for my project.
Question 01
Question 04
Question 03
Question 05
What does the word fulfillment What makes your life feel
What motivates you to seek What reasons, beyond your control,
5
mean to you?
most fulfilled?
fulfillment?
stop you from feeling fulfilled?
6
Accomplishing + Achieving Quality time with family
Contentment + Happiness
Not Enough time
Happiness
Accomplishing Goals
Accomplishments + Achievements
Not Enough Money
Meaning + Purpose
Friends & Community
Family + Friends
Other People
Enjoyment With Life
Helping Others
Doing Good/Being Self-less
Negativity
Family + Friends
Hobbies
Motives & Barriers

Mindmap
7 8
Empathy Artifacts
These next few pages show some of the processes that I
took to gain empathy for my primary user. I show how
I mindmapped the problem of gaining fulfillment, to
exploring how the user would feel about themselves
and their life regarding to fulfillment. These are what
helped me find my way to the best possible solution
to help my users gain fulfillment in their lives.

Empathy Map
I’ll try to volunteer on the weekends
I guess everybody deals with this
I won’t be secure if I quit my job
I could be more fulfilled I could
help people
Who is experiencing the problem?
Lettie, 26, has been out of college for a couple years. She was just hired at a corporate job
that she felt she needed to do after getting a degree. It’s her first time being on her own
and there is a lot going on.
4 W’s
I’ll just quit my job once i’ve saved up
How am I going to change my life?
enough money and then it’ll be better
What is the problem?
She is deeply unfulfilled with life. She thought she wanted this but it’s not achieving any
fulfillment for her. She doesn’t have enough time due to work which she needs to gain
Says
Thinks
experience, and the money is low due to her just starting out.
9 10
Does
Feels
Where does the problem present itself?
Spends the weekends just trying to
Drained everyday
get ready for the next week
When she gets up she is upset at the day. After work she is not fulfilled. During the
Unfulfilled with her everyday life
weekends she feels guilty for not trying to change her whole life/thoughts.
Uses all her money on rent and food
Mood goes up and down frequently
She’s going nowhere
Drinks all the time, doesn’t want to
Why does it matter?
but eats comfort food a lot
Upset at life and herself
She realizes life is precious and that she will only be young once. She doesn’t want
to feel like she is wasting her life by not being as fulfilled as she can be.

User Scenario
Lettie, age 26, a junior reporter for a Seattle, tle, WA based
publisher, feels constantly buried in work. She is trying
to get her name out there so she is unable to cut down
on the work to lighten her load. She wants to be able
to find time in her busy schedule to start enjoying life
again. She used to love volunteering but can’t find the
time now, even on the weekends, and can feel it taking
a toll on her life.
She would like to be able to have all of the information ion
of her day ahead of her along with options for tasks or
activities that will boost her wellbeing without costing
too much money or taking up too much time. If she
could quickly know at the start of her day, what times
she would be free, and the activities that could fit in
that would also boost her levels of fulfillment, her days
would start to become much more enjoyable.
How Might We...
11 12
Help people find time to
boost fulfillment?
Help people understand what
fulfillment is at the same time?
Keep this app as simple as can
be as to not scare people away?
By knowing the users schedules s and
free times, we can find the times in
their days that they don’t think could
be used for anything special and
help them use the time for good.
If we incorporate small amounts of
learning about how the tasks boost
user fulfillment as well as having the
tasks, they will have a well rounded
experience .
By using minimal imal colors and having
simple navigation with a very clean
UI, we can keep this from being
overwhelming and can focus on the
actual content and learning.
Defining The Problem
Primary User Persona

How can I help people overcome
the barriers that seem to stop them
?
Secondary
Out of all of the research I read into, the one book I
kept coming back to was the one I had discovered in
the very beginning of my research, “Flourish” by Martin
Seligman. To recap, Seligman has a theory called the
Wellbeing theory, which this book is centered around.
The Wellbeing theory and the compiled answers
I aqcuired from asking survey participants “What
is fulfillment?” almost directly correlated with
13 14
from finding fulfillment?
Problem Statement
each other.
This meant that even
if people may not know
it, they
know what fulfillment is and how to achieve it!
Study Results
Accomplishing + Achieving
Happiness
Meaning + Purpose
Enjoyment with Life
Family + Friends
Wellbeing Theory
Accomplishment
Postive Emotion
Meaning
Engagement
Postive Relationships
If people already know what fulfillment is then all
I need to do is find out how to best guide them on
that journey. Digging deeper into the book, Seligman
brings up research he and his partners did on the act
of kindness. They find that acts of kindness produce
the most amount of wellbeing of any exercise tested.
His theory went along with the survey results I had seen
as well. According to the survey people stated feel that
helping others was one of the top motivators for them
to find fulfillment.
And with that, I think I have my solution!
Research

Key Findings of the
Primary Research
Sanvello
A feel-better toolkit
MoodMission
Missions to improve wellbeing
1
Accomplishing something makes
people feel most fulfilled
Mainly because they know the feeling after will
be one of fulfillment.
2
People think many outside forces
hinder them from something only
they control.
When people focus inwardly, they find many barriers.
15 16
Key Findings of the
Secondary Research
3
4
+ Helps achieve goals through journeys
- Too many features and options
+ Intro surveys get to the heart of what’s going on
- Unpleasant UI/unorganized feel
Acts of kindness produce the most
amount of wellbeing out of any
exercise tested
The wellbeing theory’s 5 elements are
proven to directly relate to how people
find fulfillment
- Too heavily focused on depression/stress/anxiety
- Journeys can be long & require payment
- You must find the motivation & time yourself
- Missions are focused on stress/anxiety/depression
Kindness boosts you and others around you in
ways no other activity can.
By focusing on outward thinking, all elements can be
built on together.
Competitive Research

Accomplishing goals (makes users feel high level of fulfillment)
So, what is it?
A tool to help users find the extra time in their schedules to build fulfillment
through
setting a goal to complete a task of outward thinking and kindness and accomplishing
the goal in a short time period.
Scheduler
Helps users find times they wouldn’t have thought to use on their own
Main Features
+
Acts of Kindness (produces the most amount of well-being)
Daily Tasks
17 18
=
Accomplishing goals of kindness (Highest sense of fulfillment)
+ User inputs their daily schedules and app will find their free times for them
Rooted in kindness, s, helping others, focusing outwardly
+ Task cards are sent via notification a set time before the days first events
+ User will choose which break in the day they want to use and chooses goal
card or makes a goal
Completion Data
Motivates user to complete a task everyday accelerates accomplishment feeling
+ Heart fills up after daily tasks and encourages making a goal
+ Users can go back and see all of the good they have done
The Solution Made Simple
The Solution

Complete User Flow
Golden Path
19 20
User Journeys

21 22
Wireframe Sketches

23 24
Low Fidelity Wireframes

Inspiration
I was inspired to keep my app simple, clean, and effective like the interfaces below
because my users needed to not feel anxious or confused while navigating onekind.
The Color
The color most associated with accomplishing tasks is green.
Green is
associated with health, happiness, and motivation so, as a main color,
this was an obvious choice for the app.
Two other colors associated with accomplishing tasks are blue and red. Red
would be reminiscent of christmas, so I chose to have the secondary color
be a light blue. Both colors are muted to keep the focus on the content
rather than the design elements.
25 26
The Typeface
The typeface that I would be chosing needed to be highly legible for
those using this app on the go. It also needed to be modern to keep up
with the simplistic feel of the app.
The Futura PT font pack ended up being the perfect choice because of it’s
low x height, long ascenders, and unique look compared to other san-serifs.
Futura PT Light
Futura PT Book
Futura PT Demi
The Design Process

27 28
High Fidelity Wireframes

The Name
I thought of many names surrounding accomplishing tasks, being kind, making goals,
achievements... But the name I kept coming back to was onekind.
I love how it incorporates the app’s main goal of doing one kindness, as well as the
fact that it is so similar to the word mankind, which is what this all about anyway!
The Logo
After sketching a few different logo ideas I already ady knew that I wanted it to emulate a classic
“add task” symbol. Kindness is always asssociated with “having a heart” so I decided to
combine both.
A colored background distracted from the main symbol’s meaning too much that I decided
on only using colored strokes and a white background to keep it as simple as possible.
29 30
Branding Elements

1
Complete user testing in order
to reiterate my design
3
2
Create advertising and
promotional campaign materials
Przeworski, Amy. “Becoming an Optimist.” 31 Psychology Today, 32
Work with a professional to
complete more research into
which kind tasks produce the
highest benefits
4
And of course, after wireframing
the rest of the screens, develop
the app!
“4 Levels of Happiness.” The World Counts, www.theworld-
counts.com/happiness/four-levels-of-happiness.
“Aristotle & Happiness.” Pursuit of Happiness, www.pur-
suit-of-happiness.org/history-of-happiness/aristotle/#:~:tex-
t=According%20to%20Aristotle%2C%20happiness%20con-
sists,which%20may%20be%20very%20difficult.
“Kindness Ideas.” Random Acts of Kindness, , The Random
Acts Of Kindness Foundation, www.randomactsofkindness.
org/kindness-ideas.
“The Concept of Well-Being: Five Types of Well-Being.” The
World Counts, , www.theworldcounts.com/happiness/types-of-
well-being.
“The Three Colors Of Motivation.” Motivational Maps, , 18
Jan. 2010, motivationalmaps.typepad.com/motivational_
memos/2010/01/the-three-colours-of-motivation.html.
“Using a Green Color Palette and the Various Shades of
Green.” Design Your Way, , 20 Jan. 2021, www.designyourway.
net/blog/graphic-design/green-color-palette-shades/.
Ackerman, Courtney E. “22 Mindfulness Exercises, Techniques
& Activities For Adults (+ PDF’s).” PositivePsychology.
com, 16 Oct. 2020, positivepsychology.com/mindfulness-exer-
cises-techniques-activities/.
Babauta, Leo. “A Guide to Cultivating Compassion in Your
Life, With 7 Practices.” Zen Habits, 22 Sept. 2014, zenhabits.
net/a-guide-to-cultivating-compassion-in-your-life-with-7-prac-
tices/.
Flaxington, Beverly D. “Exercise Your ‘Nice Muscle.’” Psychology
Today, Sussex Publishers, 5 May 2014, www.psychol-
ogytoday.com/us/blog/understand-other-people/201405/
exercise-your-nice-muscle.
Godman, Heidi. “Your Well-Being: More than Just a State
of Mind.” Harvard Health Blog, Harvard Health Publishing,
30 Oct. 2015, www.health.harvard.edu/blog/your-well-being-
more-than-just-a-state-of-mind-201303065957.
Jenislawski, Eric. “A Short Primer On Beatitudo In Aquinas.”
Dr. William H. Marshner: Collected Works Online,
Christendom College, 22 July 2016, marshner.christendom.
edu/?p=1098.
Morin, Amy. “The 8 Best Mental Health Apps of 2021.”
Verywell Mind, Dotdash, 8 Jan. 2021, www.verywellmind.com/
best-mental-health-apps-4692902.
Sussex Publishers, 29 Apr. 2012, www.psychologytoday.com/
us/blog/dont-worry-mom/201204/becoming-optimist.
Seligman, Martin E.P. Flourish: A Visionary New Understanding
of Happiness and Well-Being. Free Press, 2011.
Sweeney, Erin. “The Psychology of Color.” Erin Sweeney
Design, erinsweeneydesign.com/color-theory/the-psycholo-
gy-of-color/#:~:text=Green%20is%20often%20associated%20
with,generosity%2C%20kindness%2C%20and%20sympathy.
What’s Next?
Chang, Monica. “Futura Typeface Research.” Medium,
Communication Design Fundamentals | Spring 2017, 13
Feb. 2017, medium.com/communication-design-fundamen-
tals-spring-2017/futura-typeface-research-1387526a81bd.
Bibliography

thank you for
reading my
process book!
please hire me