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May 2021 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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BOP<br />

PERSONALITY<br />

PROFILE<br />

Finding a vocation<br />

on the sea<br />

Jon Jon Peters knows he carries a lot <strong>of</strong> responsibility on his shoulders. As <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

Regional Council’s Harbourmaster and Marine Manager, he is responsible for keeping the<br />

community safe while they use our local rivers, lakes and harbours.<br />

Jon Jon Peters<br />

While the number <strong>of</strong><br />

on-water rule breaches<br />

is up this summer from<br />

last, Harbourmaster Jon Jon Peters<br />

says the maritime team are making<br />

a difference across the <strong>Bay</strong><br />

and the majority <strong>of</strong> water users are<br />

complying with the rules that keep<br />

them safe and more importantly<br />

alive.<br />

The father <strong>of</strong> three grew up in<br />

Central India – landlocked hundreds<br />

<strong>of</strong> kilometres from any open<br />

water. His father, the late Tony<br />

Peters is <strong>of</strong> Indian descent from<br />

Goa and his mother’s family is<br />

from England.<br />

His father had many sea captains<br />

as friends and they would<br />

tell the small impressionable Jon<br />

Jon stories <strong>of</strong> the open seas and<br />

adventures they had thousands <strong>of</strong><br />

kilometers away from home.<br />

At the age <strong>of</strong> four, he sailed<br />

from Mombasa, Kenya to Bombay<br />

returning home from visiting family<br />

members working as expats on<br />

the East African shores – he was<br />

sold, it was the life for him.<br />

“I fell in love with the sea – I<br />

drew tattoos <strong>of</strong> anchors, boats and<br />

waves up and down my arms day<br />

dreaming <strong>of</strong> the open waters,” he<br />

said.<br />

After completing school and<br />

working at other jobs, he joined the<br />

Merchant Navy as a deck cadet.<br />

He travelled across oceans for<br />

10 years on super tankers slowly<br />

moving his way up the ranks until<br />

he graduated as a sea captain.<br />

While on vacation, he met his wife<br />

Michelle – who was working for<br />

an airline in Hong Kong<br />

“I was sailing and she was<br />

flying.”<br />

The pair soon had their first<br />

son, and settled in Hong Kong<br />

for around 10 years and were land<br />

locked once again, but over the<br />

next 20 years, Jon Jon’s career<br />

crossed over different aspects <strong>of</strong><br />

the shipping world.<br />

From being the general manager<br />

<strong>of</strong> a port, operations manager<br />

and cargo superintendent across<br />

West Africa to China to the Americas<br />

– he knows the industry inside<br />

out and has the stories to go with<br />

it.<br />

In 2000, he was a mate on<br />

board a product tanker when a<br />

massive storm hit <strong>of</strong>f the coast <strong>of</strong><br />

Newfoundland.<br />

It was -18 degrees outside and<br />

9m high waves were smashing<br />

over the ship when Jon Jon was<br />

summoned to the captain’s quarters.<br />

The captain <strong>of</strong> the ship had<br />

passed away and Jon Jon was left<br />

in charge to sail the ship to shore<br />

through the storm, which lasted<br />

two days.<br />

Although attracted to a life at<br />

sea, his fondest memories through<br />

his career have included places<br />

close to shore including travelling<br />

up the Kiel Canal in Germany and<br />

transporting large ships up and<br />

over the Soo Locks in America.<br />

Peters and his family first immigrated<br />

to New Zealand around 18<br />

years ago, but then finally returned<br />

five years ago after working as an<br />

expatriate overseas – he was after<br />

a little slice <strong>of</strong> paradise and a place<br />

to call home after so many years<br />

traveling abroad.<br />

He spent the last five years in<br />

Tauranga working for Maritime<br />

New Zealand, but secured his<br />

position as the new <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

Regional Council Harbourmaster<br />

in late 2020.<br />

Each summer the Maritime<br />

team patrol the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

waters ensuring that boats and<br />

other personal watercraft vessels<br />

<strong>May</strong> <strong>2021</strong> BAY OF PLENTY BUSINESS NEWS 15<br />

are following the rules.<br />

Jon Jon knows he has a challenging<br />

role keeping the community<br />

safe, but that is what drew him<br />

to the job.<br />

Jon Jon said flouting the rules<br />

is just not worth it.<br />

“Most drownings occur<br />

because a person isn’t wearing a<br />

life jacket. It’s about safety - we<br />

are not here to hand out infringements,<br />

we are here to save lives,”<br />

he said.<br />

“If you don’t follow the rules<br />

you are a danger to yourself and<br />

to the rest <strong>of</strong> the community – the<br />

rules are here to save lives – nothing<br />

more.<br />

“That is my biggest challenge,<br />

getting this message across to the<br />

community. We are here to keep<br />

you safe and alive.”<br />

If you have broken a rule on<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> waters, you will<br />

receive a Breach Notice from the<br />

Harbourmaster, which includes a<br />

warning with a letter <strong>of</strong> explanation,<br />

but no further action will be<br />

taken.<br />

If your <strong>of</strong>fence is deemed<br />

unforgivable, you will receive an<br />

infringement notice, with details<br />

<strong>of</strong> your <strong>of</strong>fence and a $200 fine to<br />

be paid.<br />

However, before handing out<br />

an infringement, the Harbourmaster<br />

will look at a few things.<br />

“The attitude <strong>of</strong> the <strong>of</strong>fender,<br />

have they breached before, do they<br />

just not know better for example<br />

or are from out <strong>of</strong> the region. But<br />

if you are arrogant and just flouting<br />

the law… then you will be<br />

fined.”<br />

“It is a challenging job at<br />

times and you have to be cautious<br />

<strong>of</strong> not making a wrong call – but<br />

the most important thing for me is<br />

keeping my eye on the ball which<br />

is the safety <strong>of</strong> the community.<br />

“Some people won’t like that<br />

but if it’s good for the community<br />

then I am going to do it. I have to<br />

look at the bigger picture.”<br />

NEWSBRIEF<br />

Tech in the <strong>Bay</strong>:<br />

Not a world away<br />

The BOP has more in common with<br />

Silicon Valley than many <strong>of</strong> us<br />

realise. Sure we’re not the home <strong>of</strong><br />

Google or Apple, but we punch above our<br />

weight.<br />

In the June issue we will be running our<br />

first quarterly Tech in the <strong>Bay</strong> supplement.<br />

Every month we see new developments in<br />

the tech sector right here on our doorstep –<br />

incredibly these <strong>of</strong>ten go largely unnoticed<br />

by the general public; There are looks <strong>of</strong><br />

astonishment when down the track those<br />

very same local innovators make headlines<br />

on the world stage.<br />

We believe the tech sector will continue<br />

to become an increasingly important part<br />

<strong>of</strong> or local economy and we have an exciting<br />

job to do - we will be telling the stories<br />

<strong>of</strong> what our innovators are doing.<br />

Look for Tech in the <strong>Bay</strong> in the June<br />

issue <strong>of</strong> BOP <strong>Business</strong> <strong>News</strong>. If you have a<br />

story you think we should know, contact us<br />

now: info@bopbusinessnews.co.nz<br />

Dunne moves on<br />

After five years as chief executive<br />

<strong>of</strong> Tourism <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>, Kristin<br />

Dunne is moving on.<br />

Under Dunne’s leadership, Tourism<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> has delivered significant<br />

outcomes for Tauranga and the Coastal<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>, including growth <strong>of</strong> more<br />

than 65 percent in visitor spend, worth just<br />

over $1 billion to the local economy, the<br />

organisation said in a recent statement.<br />

An advocate for iwi and hapu engagement,<br />

Dunne inspired the co-created strategic<br />

plan, Te Ha Tapoi | The Love <strong>of</strong><br />

Tourism, that she leaves as a legacy and<br />

Tourism <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> chairperson Laurissa<br />

Cooney said she was leaving behind<br />

“significant shoes” to fill.<br />

“Kristin’s leadership has been particularly<br />

inspiring as the region faced crises<br />

in Whakaari/White Island and Covid-19,”<br />

said Cooney. “The Board <strong>of</strong> Tourism <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> wish to thank Kristin for her<br />

unstinting effort to create a visitor economy<br />

that regenerates our people and place.<br />

We appreciate Kristin has not made this<br />

decision lightly. While we are sorry to see<br />

her leave us, we respect her decision and<br />

thank her for all she has helped achieve for<br />

the destination.”<br />

Current Tourism <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> trustee<br />

Oscar Nathan will step down from the<br />

board to fulfil the acting leadership role<br />

until July 1, while searching for a permanent<br />

chief executive.<br />

Nathan said the organisation was in<br />

great shape to keep delivering its strategic<br />

plan. “The team at Tourism <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

are a talented bunch <strong>of</strong> people, fiercely<br />

dedicated to what they do, and extremely<br />

passionate about the region.”<br />

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