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June 2023 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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JUNE <strong>2023</strong> VOLUME 7: ISSUE 6<br />

WWW.BOPBUSINESSNEWS.CO.NZ<br />

FACEBOOK.COM/BAYOFPLENTYBUSINESSNEWS<br />

SPECIAL<br />

FOCUS<br />

WEALTH<br />

BUILDERS<br />

<strong>2023</strong><br />

For ideas on putting your money to<br />

work and building wealth in <strong>2023</strong><br />

see our Wealth Builders feature<br />

pages 7-10<br />

BUDGET REVIEW: FEW SURPRISES<br />

By DAVID PORTER<br />

The Labour Government’s recently<br />

announced budget contained few real<br />

surprises.<br />

In itself, that was hardly unusual – we are<br />

heading towards an ever-tightening national<br />

election campaign later this year, so perhaps<br />

understandably the government’s main aim<br />

was to exude calm. Or as Craigs Investment<br />

Partners’ economist Mark Lister said during a<br />

post-budget event analysis held in cooperation<br />

with the Tauranga <strong>Business</strong> Chamber, to put it<br />

cynically, members <strong>of</strong> the government would<br />

like to keep their jobs.<br />

“It was pitched as ‘no frills’,” said Lister.<br />

“But it was quite stimulating. There was less<br />

money to spend and more debt will be issued.”<br />

KPMG tax partner Rob Hill, who co-hosted<br />

the Craigs’ analysis, added Labour seemed to be<br />

retaining their post-election tax policies.<br />

Of course strictly speaking, not all members<br />

<strong>of</strong> the Labour government are guaranteed<br />

to keep their jobs. Labour has already seen two<br />

defections from their allied ranks, which is<br />

hardly an inspiring look for a government going<br />

into an election.<br />

Put your money to work<br />

The coming period was likely, Lister suggested,<br />

to be a good time to put your money to work.<br />

“You don’t want to buy when everything is at an<br />

all-time high.”<br />

Chartered Accountants New Zealand country<br />

head Peter Vial, in his summary, indicated that<br />

in his interpretation the Treasury was no longer<br />

forecasting a recession, but added that a return<br />

to a surplus had been deferred by one year to<br />

2025-26. “We were promised a ‘no frills, bread<br />

and butter’ Budget and that is what we have<br />

got,” he says.<br />

Dropping the $5.00 prescription charge was<br />

a no-brainer but let us not forget that several<br />

major pharmacy brands have already knocked<br />

<strong>of</strong>f the charge in the interest <strong>of</strong> business-building;<br />

basically the charge is a small tax and<br />

Continued on page 3<br />

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COVER STORY<br />

<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 3<br />

BUDGET REVIEW: VERY FEW SURPRISES<br />

From page 1<br />

removing it cannot be said to be making<br />

a huge contribution to improving<br />

the generally poor view held by many<br />

New Zealanders about their access<br />

to medical facilities or health care<br />

affordability.<br />

Having ruled out tax cuts on<br />

affordability and ‘inflation risk’<br />

grounds, the government has focused<br />

on targeted support for families, students<br />

and young workers and others<br />

most affected by cost-<strong>of</strong>-living pressures,<br />

says Vial.<br />

Outguessing the opposition<br />

The lack <strong>of</strong> any major tax changes<br />

partly reflects an attempt to outguess<br />

National Party predictions, <strong>of</strong> course.<br />

However, the extension <strong>of</strong> Early<br />

Childhood Education subsidies will<br />

be welcomed, noted Lister.<br />

Free public transport for children<br />

under 13 and permanent half price<br />

fares for the under 25s reflects a more<br />

targeted approach.<br />

Generally, the budget was much<br />

more stimulating than expected, said<br />

Lister. But inflation remains stubbornly<br />

high and mortgage rates are<br />

going up.<br />

Pre-budget, and before the Reserve<br />

Bank <strong>of</strong> New Zealand’s latest Official<br />

Cash Rate (OCR) recent revision,<br />

economists had increasingly expected<br />

the RBNZ would indicate a peak <strong>of</strong><br />

perhaps six percent.<br />

Instead, the central bank has<br />

issued forecasts for the future level<br />

<strong>of</strong> the OCR that are quite similar to<br />

those issued in its previous statements<br />

in February. It sees the OCR staying<br />

at 5.5 percent till the second half <strong>of</strong><br />

next year before slowly declining.<br />

Dealing with damage<br />

Of key concern to whoever wins<br />

power this year is how to effectively<br />

respond to this year’s cyclone damage,<br />

reportedly the second-largest<br />

natural disaster New Zealand has<br />

experienced.<br />

The budget announced a further<br />

$859 million <strong>of</strong> operational expenditure<br />

allocated to cyclone and flood<br />

recovery, on top <strong>of</strong> the $889 million<br />

already provided.<br />

Importantly, the need to invest in<br />

immediate recovery measures has not<br />

come at the expense <strong>of</strong> significant<br />

allocations for medium- and longer-term<br />

capital infrastructure expenditure<br />

($71 billion over the next five<br />

years). To put it bluntly, we haven’t<br />

invested enough in this area.<br />

Infrastructure will remain a major<br />

preoccupation for whoever holds the<br />

government benches by the end <strong>of</strong> the<br />

year.<br />

Cowley to chair national Local Government Forum<br />

By DAVID PORTER<br />

Tauranga Chamber <strong>of</strong> Commerce<br />

chief executive <strong>of</strong>ficer<br />

Matt Cowley has been<br />

appointed the new chair <strong>of</strong> the Local<br />

Government Forum.<br />

The Forum is a group <strong>of</strong> major<br />

business organisations that aims to<br />

promote efficient and effective local<br />

government. Cowley, a former Tauranga<br />

councillor, is also a director<br />

<strong>of</strong> the New Zealand Chambers <strong>of</strong><br />

Commerce and Industry.<br />

“I’ve spent a lot <strong>of</strong> my working<br />

career interacting with local government,”<br />

Cowley told the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> <strong>Business</strong> <strong>News</strong>.<br />

“I’ve been an elected member,<br />

an employee, a customer, and a<br />

commentator.”<br />

Cowley replaces Auckland’s<br />

Michael Barnett who stepped down<br />

from the role in March. Barnett<br />

recently retired as head <strong>of</strong> the Auckland<br />

Chamber <strong>of</strong> Commerce and<br />

was replaced by former Tauranga<br />

MP Simon Bridges.<br />

“As Forum Chair for the past<br />

12 years, Michael Barnett was a<br />

very credible and highly respected<br />

spokesperson on local government<br />

issues from a business and wider<br />

community perspective,” said<br />

Cowley.<br />

Cowley noted that the members<br />

<strong>of</strong> the Local Government <strong>Business</strong><br />

Forum were significant representatives<br />

<strong>of</strong> ratepayers – businesses and<br />

farmers.<br />

“Local government is a vital part<br />

<strong>of</strong> the economic and social landscape<br />

and I see the Forum’s role as<br />

promoting policies that will maximise<br />

the sector’s contribution to<br />

New Zealanders’ wellbeing,” said<br />

Cowley.<br />

“The best way for local government<br />

to contribute to maximising<br />

wellbeing is for it to do its core<br />

activities well and keep its spending<br />

and rates under control.”<br />

According to a statement issued<br />

on behalf <strong>of</strong> the forum, it is comprised<br />

<strong>of</strong> organisations that have a<br />

vital interest in the activities <strong>of</strong> local<br />

government. Its members include<br />

<strong>Business</strong> New Zealand, the Electricity<br />

Networks Aotearoa, Federated<br />

Farmers <strong>of</strong> New Zealand, Hospitality<br />

New Zealand, New Zealand<br />

Chambers <strong>of</strong> Commerce and the<br />

New Zealand Initiative. The Forum<br />

Matt Cowley<br />

was established in 1994.<br />

Cowley told the BOP <strong>Business</strong><br />

<strong>News</strong> the forum was made up <strong>of</strong><br />

several nationwide business associations<br />

and that Chambers <strong>of</strong> Commerce<br />

have a wide variety <strong>of</strong> members<br />

covering all industries, which<br />

was why Michael Barnett was a logical<br />

choice <strong>of</strong> forum Chair for over<br />

a decade.<br />

“The forum believes in the power<br />

<strong>of</strong> unity across industries,” he said.<br />

“It identifies public policy matters<br />

that impact a range <strong>of</strong> industries<br />

to send a united business perspective<br />

to all political leaders. The<br />

forum champions the voice <strong>of</strong> rural<br />

and urban industries, recognising<br />

the importance <strong>of</strong> regional communities<br />

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4 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

THE PORTER REPORT<br />

A monthly update on the business<br />

world from leading writer David Porter<br />

www.bopbusinessnews.co.nz<br />

CONTACT INFORMATION<br />

PUBLISHER<br />

Alan Neben, Ph: 021 733 536<br />

Email: alan@bopbusinessnews.co.nz<br />

EDITORIAL<br />

Alan Neben, Ph: 021 733 536<br />

Email: editor@bopbusinessnews.co.nz<br />

PRODUCTION – Copy/Pro<strong>of</strong>s/Graphic Design<br />

Times Media – Clare McGillivray<br />

Email: clare@times.co.nz<br />

ADVERTISING<br />

Pete Wales, Mob: 022 495 9248<br />

Email: pete@bopbusinessnews.co.nz<br />

ELECTRONIC FORWARDING<br />

EDITORIAL: <strong>News</strong> releases/Photos/Letters:<br />

editor@bopbusinessnews.co.nz<br />

GENERAL INQUIRIES: info@bopbusinessnews.co.nz<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> has a circulation<br />

<strong>of</strong> 8000, distributed throughout <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

between Waihi and Opotiki including Rotorua and<br />

Taupo, and to a subscription base.<br />

www.bopbusinessnews.co.nz<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> Publications<br />

309/424 Maunganui Rd, Mt Maunganui, 3116<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> Publications specialises in<br />

business publishing, advertising, design, print and<br />

electronic media services.<br />

In case you missed<br />

last month’s edition<br />

Scan to<br />

subscribe<br />

Appalling or enthralling?<br />

I<br />

observed a large portion <strong>of</strong><br />

the British royal mania that<br />

preoccupied most media earlier<br />

this year. I have seldom<br />

been exposed to quite as much<br />

vapid repetition over so many<br />

days.<br />

I expected that the British<br />

Broadcasting Corporation<br />

(BBC) – whose work I generally<br />

respect – would be obliged<br />

to devote a large amount <strong>of</strong><br />

coverage first to Queen Elizabeth’s<br />

funeral, and then King<br />

Charles’ <strong>of</strong>ficial assumption <strong>of</strong><br />

the head job.<br />

Charles, <strong>of</strong> course, automatically<br />

became King on the<br />

Queen’s death, so the procession<br />

<strong>of</strong> his golden coach and<br />

many <strong>of</strong> the Anglican pieties<br />

surrounding his coronation,<br />

were rather redundant to the<br />

global audience other than for<br />

tourist/informational purposes.<br />

Apparently, the funeral cost the<br />

country around £162 million<br />

and the coronation between<br />

£50-100 million. By way <strong>of</strong><br />

a return, tourism monarchy<br />

returns are estimated by Brand<br />

Finance, in a “normal” year at<br />

around £2.5 billion. So we can<br />

assume returns were higher<br />

during these special events.<br />

What I wasn’t quite prepared<br />

for was the remarkable amount<br />

<strong>of</strong> air and print time devoted by<br />

other media around the world to<br />

these events, especially in the<br />

US. The funeral perhaps – but<br />

Charles’ coronation? It would<br />

seem that, despite parting from<br />

the United kingdom long ago,<br />

the US still can’t resist a bit <strong>of</strong><br />

pomp and ceremony.<br />

To be clear, I have nothing<br />

against Charles. Indeed as a<br />

young reporter, I even spent a<br />

fortnight trailing around New<br />

Zealand reporting on him and<br />

the late Diana after they visited<br />

Australia. He was an interesting<br />

speaker and personally affable,<br />

and his then wife was publicly<br />

charming, and was just finding<br />

and relishing her media role on<br />

her first overseas tour.<br />

The royal press rat pack that<br />

travelled with him from the<br />

UK was a revelation to a junior<br />

journalist, extremely experienced<br />

and very funny.<br />

Sadly, since assuming the<br />

throne, Charles appears likely<br />

to be obliged to talk far less<br />

about those issues around climate<br />

change he presciently<br />

made his own. More to the<br />

point perhaps, latest polling<br />

suggests he is not exactly the<br />

most popular person to assume<br />

the throne, especially amongst<br />

the younger generations.<br />

However, there remain one<br />

or two issues that just won’t<br />

go away. Yes, the monarchy is<br />

a great tourist attraction for the<br />

UK, as well as the late Queen<br />

having provided a figure <strong>of</strong> stability<br />

and British reassurance<br />

for many decades.<br />

According to Brand<br />

Finance, while the average<br />

annual cost for UK taxpayers in<br />

royal upkeep comes to around<br />

David Porter<br />

£500 million a year, the monarchy’s<br />

brand contributes £2.5<br />

billion to British economy in<br />

the same timeframe.<br />

More distastefully – but<br />

increasingly coming into prominence<br />

– is the Royal Family’s<br />

wealth, and more significantly,<br />

its source, a good portion<br />

<strong>of</strong> which was reaped from<br />

exploiting its empire. Charles<br />

denounced the “atrocity <strong>of</strong> slavery”<br />

during a recent speech in<br />

Barbados when the island held<br />

a ceremony to swear in their<br />

first president after removing<br />

the Queen as head <strong>of</strong> state.<br />

The Queen was head <strong>of</strong> state<br />

for as many as 32 countries<br />

during her reign; by the time <strong>of</strong><br />

her death just 14, other than the<br />

UK, remained. Charles’ accession<br />

provides an opportunity<br />

for many <strong>of</strong> his Commonwealth<br />

subjects to wonder if the time<br />

is right to install a less-remote<br />

head <strong>of</strong> state.<br />

Taking into account that the<br />

exact sources <strong>of</strong> royal wealth<br />

tend to be kept quiet and the<br />

figures are not easy to track,<br />

according to an Investopedia<br />

estimate:<br />

• Queen Elizabeth II had a<br />

separate personal fortune<br />

<strong>of</strong> £380.7 million, inherited<br />

by Charles. According<br />

to Forbes this inheritance<br />

has made his net worth over<br />

£1.8 billion.<br />

• Additionally, The Crown<br />

Estate, which manages the<br />

monarchy’s property holdings,<br />

is valued at about<br />

£15.6 billion and generated<br />

an estimated £312.7<br />

million in net revenue at<br />

the end <strong>of</strong> the 2022 fiscal<br />

year. It is understood many<br />

<strong>of</strong> the receipts for this go<br />

to the government and are<br />

returned in the form <strong>of</strong> royal<br />

salaries.<br />

• The royal family’s overall<br />

wealth is estimated at £21.3<br />

billion, according to Forbes.<br />

That is separate from Queen<br />

Elizabeth’s personal fortune<br />

and assets. (Let’s not forget<br />

those jewels, the royal collection,<br />

etc).<br />

Again, to stress, I’ve got<br />

nothing against Charles or his<br />

current wife. I lived in London<br />

for several years and greatly<br />

enjoyed it. I admire Charles’<br />

efforts to slim down the royal<br />

presence on the balcony, and to<br />

despatch brother Andrew to the<br />

sidelines. But doesn’t it all feel<br />

a bit redundant now for the UK<br />

and its former colonies?<br />

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<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 5<br />

South Korea crosses fingers for<br />

Kiwi crop<br />

The slide in crop volumes experienced in this<br />

season’s kiwifruit harvest comes as a key<br />

emerging market is enjoying double digit<br />

growth and fears it will be left short should<br />

there not be enough fruit to go around this<br />

season.<br />

By RICHARD RENNIE<br />

Zespri has reported a 20%<br />

slide in kiwifruit volumes<br />

for this season’s<br />

harvest, representing a loss <strong>of</strong><br />

35 million trays on last year’s<br />

harvest, in itself a lower yielding<br />

season.<br />

The 136 million tray estimate<br />

marks an exceptionally<br />

low volume for the kiwifruit<br />

marketer, one not seen for at<br />

least six years and one well<br />

short <strong>of</strong> the industry’s record<br />

setting 2021 season when 182<br />

million trays were harvested.<br />

Zespri CEO Dan Mathieson<br />

attributed the decline to an<br />

atrocious run <strong>of</strong> weather that<br />

kicked <strong>of</strong>f with less-than-ideal<br />

conditions in winter.<br />

A vicious late frost in early<br />

October slammed may BoP<br />

orchards, floods from Cyclone<br />

Hale washed through Coromandel-<strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> in late<br />

January, then Cyclone Gabrielle<br />

laid waste to crops in Te<br />

Tairāwhiti and Hawke’s <strong>Bay</strong> in<br />

February.<br />

Even as late as April, growers<br />

were also having to grapple<br />

with the aftermath <strong>of</strong> isolated<br />

hailstorms in the Te Puke<br />

district.<br />

While crop volumes are<br />

well down as a result, market<br />

feedback to Zespri executives<br />

is that consumer demand for<br />

the fruit is strong, and likely to<br />

outrun the stock available this<br />

season. The volume impact on<br />

a variety basis is significant.<br />

Green kiwifruit will be at<br />

their lowest volume for 20<br />

years at only 42 million trays,<br />

well down on last year’s 61<br />

million trays.<br />

A recent visit by <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> to<br />

Seoul South Korea confirmed<br />

the level <strong>of</strong> consumer interest<br />

in SunGold kiwifruit, in a market<br />

that has experienced double<br />

digit growth for the past<br />

seven years, peaking at 20%<br />

in 2021 at the height <strong>of</strong> Covid.<br />

South Korea accounted for<br />

12 million trays last year and<br />

generated quarter <strong>of</strong> a billion<br />

in income with SunGold kiwifruit<br />

proving increasingly popular<br />

in the densely populated<br />

country. Kiwifruit are only<br />

ranked ninth in fruit popularity<br />

there and consumers on average<br />

only purchase kiwifruit 2.1<br />

times in a year.<br />

South Koreans are major<br />

fruit consumers in a country<br />

that grows 80% <strong>of</strong> its own<br />

produce, and Zespri’s regional<br />

market manager Bokeun Kang<br />

is confident there is plenty <strong>of</strong><br />

potential to push sales even<br />

to existing customers much<br />

further.<br />

“Purchasing penetration is<br />

only about 30% , compared<br />

to bananas at 90%, and we<br />

can see significant potential<br />

in encouraging existing consumers<br />

to simply buy more<br />

frequently during the year,”<br />

Kang said.<br />

Historically the Korean<br />

market has been almost a<br />

closed shop for New Zealand<br />

produce, thanks to a 40% tariff<br />

that has been progressively<br />

wound back since the signing<br />

BOP <strong>Business</strong> <strong>News</strong> journalist Richard Rennie in store<br />

in Seoul with Zespri key account manager Jusu Jung.<br />

<strong>of</strong> a Free Trade Agreement in<br />

2015.<br />

When it was in full force<br />

the tariff was regarded as one<br />

<strong>of</strong> the steepest in the world<br />

and was estimated to have cost<br />

growers about $8000 a year in<br />

lost income.<br />

Korea also grows its own<br />

kiwifruit, largely on Jeju Island<br />

<strong>of</strong>f the South Korea coast.<br />

This includes fruit grown<br />

on contract for Zespri, with<br />

200ha <strong>of</strong> crop generating<br />

about 500,000 trays last year<br />

and expected to reach almost<br />

800,000 this season.<br />

This fruit integrates with<br />

Zespri’s global supply plan,<br />

with northern hemisphere<br />

fruit grown there, Japan, Italy,<br />

France, and Greece all contributing<br />

to <strong>of</strong>f-season supply.<br />

Kang acknowledged the<br />

challenge <strong>of</strong> maintaining shelf<br />

space for the entire season this<br />

year, given the constraints on<br />

supply out <strong>of</strong> New Zealand due<br />

to the crop shortage.<br />

But it has left him undaunted<br />

in his goal to become the number<br />

one fruit company in Korea<br />

by 2027.<br />

This will require him to<br />

knock USA fruit giant Dole <strong>of</strong>f<br />

its no.1 spot, requiring sales <strong>of</strong><br />

over NZ$370 million a year to<br />

do so. He is confident Zespri<br />

will hit $300 million in sales<br />

by 2025.<br />

Korea <strong>of</strong>fers a fascinating<br />

insight to multiple marketing<br />

platforms that are slogging it<br />

out via the internet and traditional<br />

bricks and mortar formats,<br />

with indications e-commerce<br />

is gradually winning<br />

more ground.<br />

Zespri’s sales comprise<br />

40% through retail, 50%<br />

through wholesale and 10% on<br />

e-comm platforms. These have<br />

doubled in share since Covid<br />

and continue to grow.<br />

Korea is shrinking in population<br />

size, losing 128,000 last<br />

year, but Kang still sees significant<br />

opportunity in increasing<br />

demand from young families.<br />

This has been aided by the<br />

“Kiwi Brothers”, animated<br />

kiwifruit holding strong appeal<br />

with young children, there and<br />

in Japan.<br />

– Richard Rennie’s trip was<br />

funded through the Asia-New<br />

Zealand Foundation.<br />

It’s time you had<br />

better board meetings<br />

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consider owning your own franchise business?<br />

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Contact us today and get some balance back in your life.<br />

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New season Zespri fruit on display in a Seoul supermarket.


6 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

Torturous intersection delays are<br />

impacting region<br />

Frustration at traffic delays within Tauranga have spilled over into<br />

Waikato region as lines <strong>of</strong> traffic grow ever longer at the vital Pairere<br />

SH29-SH1 intersection, with little indication things will improve in<br />

the short term.<br />

Transport operator Brett Marsh<br />

said the Waikato-BoP region is<br />

starting to grind to a halt with<br />

traffic impacting on operator<br />

productivity and timely<br />

port access.<br />

By RICHARD RENNIE<br />

Brett Marsh owns Brett<br />

Marsh Transport with<br />

wife Leonie and says<br />

transport operators in Waikato-<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> have grown<br />

increasingly frustrated in the<br />

past year over the growing<br />

delays now experienced at the<br />

Pairere-SH1 intersection.<br />

“It has definitely got worse<br />

since the expressway was completed<br />

through the Waikato.<br />

“More drivers are opting to<br />

go via Cambridge to Auckland,<br />

rather than through Katikati.”<br />

He welcomed Waka Kotahi’s<br />

plans for a roundabout at<br />

the intersection, but knew it<br />

would be some time before<br />

that is completed.<br />

“You even have people opting<br />

to go through Morrinsville<br />

now, rather than deal with the<br />

intersection, and it is only 10<br />

minute’s slower that way, at<br />

least you are moving.”<br />

He said it was one <strong>of</strong> several<br />

pinch points for traffic that<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>-Waikato seemed<br />

peppered with.<br />

Others included coming<br />

It is causing chaos. We cannot<br />

make the times booked at the port<br />

now, and you will be charged a late fee by<br />

Port <strong>of</strong> Tauranga, on top <strong>of</strong> your booking<br />

fee. Meantime we are being told by NZTA<br />

to wind our drivers’ hours driving per day<br />

down, yet trucks are sitting longer in<br />

traffic. The entire region is slowly grinding<br />

to a halt.” – Brett Marsh<br />

east into Tauranga, with traffic<br />

jams snarling up into Tauriko<br />

that <strong>of</strong>ten extended as far back<br />

as Ruahihi at the foot <strong>of</strong> the<br />

Kaimai ranges.<br />

His drivers could also<br />

expect to take an hour at times<br />

to travel the mere 11km from<br />

Te Puna to Tauriko, such were<br />

the delays on that corridor<br />

now. “And there is the eastern<br />

corridor which is still not<br />

completed.”<br />

Marsh said cumulatively<br />

the delays are causing major<br />

productivity problems for<br />

companies like his, and for the<br />

region as a whole given its role<br />

serving the country’s largest<br />

port.<br />

“It is causing chaos. We<br />

cannot make the times booked<br />

at the port now, and you will<br />

be charged a late fee by Port <strong>of</strong><br />

Tauranga, on top <strong>of</strong> your booking<br />

fee.<br />

“Meantime we are being<br />

told by NZTA to wind our<br />

drivers’ hours driving per day<br />

down, yet trucks are sitting<br />

longer in traffic. The entire<br />

region is slowly grinding to a<br />

halt.”<br />

A Waka Kotahi spokesperson<br />

confirmed the new roundabout<br />

at the intersection was<br />

scheduled for commencement<br />

this October, with a two-year<br />

completion time.<br />

It was designed to allow<br />

connection with a potential<br />

future expressway between<br />

Cambridge and Piarere.<br />

The original Waikato<br />

Expressway plan had was<br />

intended to extend to the<br />

intersection but was shelved<br />

by Labour in 2018, and no<br />

time has been set for this to<br />

re-commence.<br />

The current intersection<br />

will continue to be used as<br />

the roundabout is being built<br />

on the Hamilton side <strong>of</strong> the<br />

current intersection, with complete<br />

new approaches from all<br />

routes feeding into it.<br />

Waka Kotahi traffic data<br />

shows the greatest increase in<br />

traffic volume has come from a<br />

11% growth between 2021 and<br />

2022 in traffic travelling north<br />

up SH1 past the intersection.<br />

Traffic travelling east on<br />

SH29 towards Tauranga has<br />

increased 6%, while westbound<br />

traffic on SH29 actually<br />

recorded a decline <strong>of</strong> 1%.<br />

Average daily traffic counts<br />

through the entire intersection<br />

are up 5.7% in the same<br />

period.<br />

One fatal accident has been<br />

recorded in the past eight years<br />

to late May this year killing<br />

two people, while three serious<br />

injury accidents have occurred<br />

over the same time, seriously<br />

injuring seven people.<br />

Transport organisation Ia<br />

Ara Aotearoa acting CEO Dom<br />

Kalasih said the intersection<br />

was one <strong>of</strong> several members<br />

had raised as being <strong>of</strong> concern.<br />

“The expressway (completion)<br />

has definitely increased<br />

the traffic going through that<br />

intersection. I understand a<br />

roundabout has been in the<br />

plan for quite a while, it is<br />

good to know it is coming.”<br />

Last year Tauranga City<br />

commissioner Stephen Sellwood<br />

said Waka Kotahi’s<br />

failure to deliver on transport<br />

infrastructure was causing<br />

serious frustration for the<br />

commission as it attempted to<br />

develop more land.<br />

Tauriko West, identified<br />

for 4000 homes, was dependent<br />

upon uncertain long-term<br />

transport plans, he said.<br />

Transport options were also<br />

based on decade-old traffic<br />

density figures.<br />

Proudly providing expert advice and<br />

adding value to projects across the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> since 1940.<br />

To experience Cheal’s award winning service,<br />

contact us today.<br />

+64 7 349 8470 | info@cheal.co.nz |<br />

A map <strong>of</strong> the new roundabout for the Pairere intersection,<br />

to commence in October.


WEALTH BUILDERS <strong>2023</strong><br />

Protecting wealth<br />

and generating<br />

consistent returns<br />

during market<br />

uncertainty<br />

In an era <strong>of</strong> economic volatility and market uncertainty, finding investment opportunities that provide consistent returns can be<br />

hard to come by. However, local company First Mortgage Trust (FMT) has managed to achieve this for over 27 years.<br />

With their conservative investment<br />

strategy and stringent lending requirements,<br />

FMT has not only weathered<br />

the storms but has also managed to consecutively<br />

increase its investment return rate over<br />

the past five quarters and is anticipating further<br />

increases, which is good news for their<br />

investors.<br />

CEO Paul Bendall says, “We strive to provide<br />

peace <strong>of</strong> mind investing. We want our<br />

investors to feel reassured their money is in<br />

steady hands. FMT has a great track record <strong>of</strong><br />

providing consistent returns and in our 27 years<br />

<strong>of</strong> business no FMT investor has ever lost a<br />

cent <strong>of</strong> capital, even during the GFC and, more<br />

recently, the Covid-19 pandemic.”<br />

Proven Track Record<br />

This exceptional accomplishment is a testament<br />

to FMT’s disciplined approach, their risk<br />

management strategy, the expertise <strong>of</strong> their<br />

team, their local property market knowledge<br />

and their unwavering commitment to the preservation<br />

<strong>of</strong> investor capital.<br />

Protecting our<br />

investors’ wealth is<br />

our number one focus.” –<br />

Paul Bendall, CEO<br />

Consistent Returns in Uncertain Times<br />

FMT has demonstrated an impressive track<br />

record <strong>of</strong> delivering consistent returns, even<br />

in market uncertainty. This achievement can<br />

be attributed to their prudent and diversified<br />

investment strategy.<br />

<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 7<br />

in the CBD; they opened their doors in 1996<br />

and now have <strong>of</strong>fices in Auckland, Christchurch<br />

and Wellington. They are a non-bank<br />

lender and an active fund manager <strong>of</strong> the First<br />

Mortgage Trust Group Investment Fund and<br />

First Mortgage PIE Trust. This combination Helping locals<br />

has enabled them to react quickly to market<br />

conditions that identify any areas <strong>of</strong> risk and<br />

areas <strong>of</strong> opportunity.<br />

How FMT works<br />

Investors invest in either Fund, then FMT<br />

lends the money out to Kiwis seeking property<br />

finance. FMT differs from some other<br />

investments as both funds are trusts. The trust<br />

structure means each fund is supervised by an<br />

Paul Bendall<br />

independent supervisor. The supervisor plays<br />

an integral role in the governance <strong>of</strong> FMT and<br />

they have oversight <strong>of</strong> lending decisions. “This<br />

gives our investors confidence that their money<br />

is being managed well,“ says Paul.<br />

The FMT lending and credit team have<br />

a thorough due diligence process for every<br />

loan application. If approved the lending team<br />

The money our clients<br />

invest with us helps<br />

New Zealanders achieve their<br />

property related goals. It<br />

builds homes, businesses and<br />

it helps shape communities.<br />

In return we are able to<br />

provide a stable return to our<br />

investors to help them achieve<br />

their investment goals.”<br />

% p.a.<br />

“We know these are uncertain times and<br />

people are cautious, especially when it comes<br />

to investing and deciding what to do with their<br />

nest egg and savings. Living costs and inflation<br />

are high and this can be hard for savers. We<br />

understand this and that’s why we are pleased<br />

to have been able to deliver increased investment<br />

returns for the last five quarters, and<br />

because <strong>of</strong> our consistent investment returns<br />

and the peace <strong>of</strong> mind we provide we’ve seen<br />

many <strong>of</strong> our investors invest more with us and<br />

recommend us to their friends and family,”<br />

says Paul.<br />

Increased Investment Return Rate<br />

FMT has showcased its expertise in wealth<br />

protection and generation by progressively<br />

increasing its investment return rate. Their<br />

March <strong>2023</strong> quarterly rate was a pre-tax return<br />

rate <strong>of</strong> 6.61% (annualised) which was well<br />

received by investors.<br />

FMT’s head <strong>of</strong>fice is based in First Avenue<br />

6 .61<br />

works with the borrowing clients to deliver a<br />

personalised, tailored solution which in turn<br />

delivers better outcomes for both borrowers<br />

and investors.<br />

FMT’s loans are spread across the whole country<br />

and are diverse to ensure the loan book is<br />

<strong>of</strong> high quality. One <strong>of</strong> the local projects FMT<br />

recently financed was the Vantage mixed-use<br />

development on Cameron Road which created<br />

27 apartments and commercial leases and is a<br />

welcome addition to Tauranga city.<br />

FMT has been involved in many local projects<br />

ranging from small to large and across residential,<br />

retail, commercial, rural and industrial<br />

sectors, contributing to Tauranga’s prosperity.”<br />

For many years, FMT has been involved<br />

with the Tauriko <strong>Business</strong> Estate, a significant<br />

commercial and industrial project that<br />

has already seen many businesses move into<br />

the business hub, attracting companies from<br />

around the country and Australia.<br />

Today FMT has over 6,000 investors and<br />

numbers are steadily growing largely through<br />

referrals and recommendations.<br />

If you are looking for an investment with<br />

consistent returns or property finance with a<br />

local team that understands the market, call on<br />

0800 321 113 or visit fmt.co.nz<br />

Past performance is not a reliable indicator <strong>of</strong> future<br />

performance.<br />

First Mortgage Managers Limited, the manager <strong>of</strong><br />

the First Mortgage Trust Group Investment Fund and<br />

the First Mortgage PIE Trust, is licensed under the<br />

Financial Markets Conduct Act 2013 as a manager <strong>of</strong><br />

registered schemes and is not a registered bank under<br />

the Banking (Prudential Supervision) Act 1989. Pr<strong>of</strong>essional<br />

investment advice should be taken before making<br />

an investment. Product Disclosure Statements are available<br />

at fmt.co.nz<br />

0800 321 113 fmt.co.nz


8 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

WEALTH BUILDERS <strong>2023</strong><br />

For advice in<br />

building wealth<br />

with property<br />

investment, talk<br />

to the best<br />

Simon Short, Regional Manager<br />

– Property Brokers <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and<br />

South Waikato<br />

Ian Morgan, Rural Specialist<br />

– Property Brokers<br />

For property investors interested in optimising their<br />

investments, the current economic environment is dishing<br />

up both challenges and opportunities in equal order. The<br />

specialist Property Brokers team has a wealth <strong>of</strong> knowledge<br />

and advice which can be incredibly helpful for property<br />

investors right now.<br />

We spoke to Property Brokers’ <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> and South Waikato regional<br />

manager Simon Short for the December<br />

2022 Thought Leaders feature. At that time,<br />

we asked Simon, “Where is the real estate<br />

industry headed in <strong>2023</strong>?”<br />

His response at the time was very direct:<br />

“With interest rates now elevating, as expected,<br />

to <strong>of</strong>fset inflation, I sense, like many, next year<br />

will be a year <strong>of</strong> further pricing correction and<br />

calibration.”<br />

He felt interest rates would have the largest<br />

bearing on buyer confidence, stating, “Affordability<br />

is now a significant factor with capital<br />

gains no longer as prevalent.”<br />

Fast-forward six months to <strong>June</strong> <strong>2023</strong>, and<br />

his read <strong>of</strong> the anticipated <strong>2023</strong> market was<br />

obviously pretty well ‘spot on’.<br />

Property Brokers’ story<br />

Property Brokers has grown rapidly from humble<br />

provincial beginnings to now be New Zealand’s<br />

largest, fastest-growing provincial real<br />

estate brand.<br />

As one <strong>of</strong> Heartland New Zealand’s largest<br />

real estate businesses, they list and sell an enormous<br />

amount <strong>of</strong> provincial property, whether<br />

residential, rural, lifestyle, commercial or<br />

industrial.<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> Trends <strong>2023</strong><br />

Property Brokers now has <strong>of</strong>fices across the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> in Whakatane, Rotorua, Te Puke,<br />

Papamoa, Tauranga, Tauriko, and Te Puna.<br />

The company has established seven <strong>of</strong>fices<br />

across the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> region in the last<br />

three-and-a-half years.<br />

“We have great people who care about adding<br />

as much value as possible for our clients.<br />

Our number one objective is to give all <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> property owners the very best service<br />

we have to <strong>of</strong>fer.”<br />

Simon believes there is a real awareness <strong>of</strong><br />

Property Brokers across the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> now.<br />

“We envisage that will continue as more<br />

people come to appreciate the strength we <strong>of</strong>fer<br />

right across the nation. We are not franchised;<br />

therefore, our emphasis is always on connection<br />

and adding as much value as we can to<br />

benefit those around us.<br />

Rural property perspectives<br />

We asked Property Brokers’ <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and<br />

Northland rural manager Ian Morgan about the<br />

outlook for rural investors.<br />

He feels Property Brokers <strong>of</strong>fers rural buyers<br />

and sellers a real advantage – “Property<br />

Brokers’ rural team brings a wealth <strong>of</strong> experience<br />

and understanding to the information<br />

required to make an informed decision to any<br />

farming investments.”<br />

His advice to those investors buying and<br />

those selling in the sector: “It is always about<br />

timing, and presently the Agri sector looks a<br />

very attractive proposition with quality produce<br />

diminishing globally. But rural is a long<br />

game, and the investor needs to be clear about<br />

this.”<br />

Regarding the challenges and opportunities<br />

for rural investors in the year ahead: “Although<br />

the immediate challenges, particularly the<br />

weather, have been uncontrollable, and that<br />

has and will continue to have a significant<br />

impact in terms <strong>of</strong> production in the near<br />

future, opportunities will be plenty, and the<br />

Agri sector is well poised to deliver results in<br />

the future.<br />

AIan Copeman, Commercial Specialist<br />

– Property Brokers<br />

We’re a family <strong>of</strong> lateral<br />

thinkers, industry<br />

specialists and playmakers<br />

who know that commercial<br />

sales and leases are the result<br />

<strong>of</strong> helping businesses and<br />

individuals succeed.<br />

Commercial property investment<br />

potential<br />

When asked this week, “Why is Property Brokers<br />

a great choice for commercial property<br />

investors interested in optimising their investments<br />

today,” Waikato and <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> commercial<br />

manager Alan Copeman was immediately<br />

forthcoming: “We’re a family <strong>of</strong> lateral<br />

thinkers, industry specialists and playmakers<br />

who know that commercial sales and leases are<br />

the result <strong>of</strong> helping businesses and individuals<br />

succeed. Our market intelligence and regional<br />

knowledge translate into real results for our<br />

clients.”<br />

His key advice to investors: Ensure that you<br />

allow for interest rate movements and that you<br />

are not over-committing in borrowing.<br />

Alan believes interest rates will continue to<br />

put pressure on the yields investors are looking<br />

for. He anticipates that as building costs start to<br />

Philip Hunt, Industrial Specialist<br />

– Property Brokers<br />

level, this will improve the situation in the new<br />

build space, ensuring an easing <strong>of</strong> the upward<br />

pressures on rental rates.<br />

Industrial property investment update<br />

Philip Hunt, the company’s commercial<br />

and industrial consultant in Tauranga’s fastgrowing<br />

Tauriko industrial area, is adamant<br />

that although commercial retail is slow – a<br />

bi-product <strong>of</strong> changing consumer habits resulting<br />

from lockdowns and increased online shopping<br />

volumes – industrial remains the darling<br />

<strong>of</strong> the sectors. This can be evidenced by the<br />

doubling in size <strong>of</strong> his Tauriko team in the last<br />

year.<br />

“We’re getting 4-5 tenancy enquiries daily<br />

now that Tauriko can <strong>of</strong>fer real economies <strong>of</strong><br />

scale. <strong>Business</strong>es are desperate to relocate to<br />

Tauriko now the roading and infrastructure are<br />

in place,” he says.<br />

“I’m loving being here – for me, it’s about<br />

the relationships, not the transactions. I just<br />

want to look after people.”<br />

Philip says that although there is limited<br />

support for investors from financial institutions<br />

unless they are well established, tenancy enquiries<br />

are booming at the moment. His advice to<br />

prospective tenants is, “Don’t take too long to<br />

commit – you risk missing out!”<br />

He estimates 60% <strong>of</strong> his clients are Portrelated<br />

businesses. He praises the Port <strong>of</strong><br />

Tauranga for its foresight: “They have enabled<br />

us to build a bubble <strong>of</strong> positivity.”<br />

<strong>Plenty</strong> <strong>of</strong> PB in BOP<br />

<strong>Plenty</strong> <strong>of</strong><br />

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<strong>Plenty</strong> <strong>of</strong><br />

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<strong>Plenty</strong> <strong>of</strong><br />

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REINZ<br />

<strong>Plenty</strong> <strong>of</strong><br />

awards<br />

Our family business has<br />

provided clients with full-service<br />

real estate solutions for over<br />

36 years.<br />

We have seven <strong>of</strong>fices<br />

throughout the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

and are proud to call a further<br />

87 regional locations home.<br />

Our specialist team <strong>of</strong> more than<br />

880 strong work together to get<br />

you the very best result because<br />

you deserve nothing less.<br />

Over the years, we've received<br />

over nineteen REINZ awards<br />

and are consistently in the top<br />

1% <strong>of</strong> agencies year after year.<br />

Whether you’re looking to sell your property, buy a new one or join our exceptional team, get in<br />

touch - we’d love to be a part <strong>of</strong> your next step. Call us on 0800 367 5263 or visit pb.co.nz<br />

Property Brokers Ltd Licensed REAA 2008 | PB068097


WEALTH BUILDERS <strong>2023</strong><br />

<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 9<br />

Is this the end<br />

<strong>of</strong> OCR rises?<br />

By John Carran, Director,<br />

Wealth Research at<br />

Jarden. John is part <strong>of</strong> the<br />

team supporting Jarden’s<br />

Wealth Management<br />

Advisors in Tauranga.<br />

In its monetary policy announcement last<br />

month, the Reserve Bank <strong>of</strong> New Zealand<br />

(RBNZ) raised the Official Cash Rate (OCR)<br />

by 0.25% to 5.5%. To ensure inflation is<br />

curbed, the RBNZ expects the OCR to remain<br />

at 5.5% until the September quarter <strong>of</strong> 2024.<br />

The decision to raise the OCR was broadly<br />

in line with most economists’ expectations.<br />

However, after the previous week’s Budget and<br />

recent signs <strong>of</strong> surging net inward migration,<br />

market expectations had reflected the probability<br />

<strong>of</strong> a chunkier 0.5% OCR increase. In addition,<br />

many economists expected the RBNZ to<br />

signal further OCR rises in the future.<br />

Consequently, financial markets were surprised<br />

by the less aggressive OCR announcement,<br />

which caused short-term and long-term<br />

interest rates to fall materially immediately<br />

afterwards. The New Zealand dollar also fell<br />

significantly against major currencies.<br />

Things moving in the right direction<br />

In making the OCR decision, the RBNZ Monetary<br />

Policy Committee (MPC) expressed its<br />

view that inflation is likely to continue declining<br />

from here.<br />

While the MPC sees core inflation pressures<br />

remaining until capacity constraints ease<br />

further, it acknowledges there are signs labour<br />

shortages are easing and job vacancies are<br />

declining.<br />

In addition, the MPC notes consumer<br />

spending and residential construction activity<br />

are slowing down. <strong>Business</strong>es have recently<br />

reported a lack <strong>of</strong> demand, rather than labour<br />

shortages, is now the main constraint on business<br />

activity.<br />

The RBNZ still see the economy slipping<br />

into recession later this year, but is expected to<br />

be milder than it previously predicted. It sees<br />

the unemployment rate peaking at 5.4% in the<br />

December quarter <strong>of</strong> 2024, which is lower than<br />

the peak it previously forecast.<br />

The RBNZ’s outlook remains s<strong>of</strong>ter than<br />

the Treasury forecast in the Budget. Although<br />

the Treasury see a weaker economy ahead it<br />

expects a recession to be avoided.<br />

After this year’s Budget, there was commentary<br />

that its near-term stimulatory effect<br />

on the economy may sway the MPC towards a<br />

higher OCR this year.<br />

Surging net inward migration was also<br />

seen as potentially leading the MPC along a<br />

tighter monetary policy path. However, the<br />

MPC downplayed these influences for several<br />

reasons.<br />

Net inward migration has risen rapidly in<br />

recent months, running at an annualised pace<br />

<strong>of</strong> around 130,000 in the three months to<br />

March. However, the MPC expects the surge in<br />

immigration to be temporary as it reflects the<br />

recent easing <strong>of</strong> immigration rules to alleviate<br />

labour shortages in some areas. Migration is<br />

something the RBNZ will watch carefully, as<br />

it notes the extent and impact <strong>of</strong> future migration<br />

on the economy and inflation pressures is<br />

uncertain.<br />

While the Budget adds<br />

stimulus to the<br />

economy this year, declining<br />

surpluses over the following<br />

three years mean the fiscal<br />

position will likely be<br />

contractionary for the<br />

economy over that period.”<br />

The MPC also noted that, while the Budget<br />

adds stimulus to the economy this year, declining<br />

surpluses over the following three years<br />

mean the fiscal position will likely be contractionary<br />

for the economy over that period.<br />

Another matter on the MPC’s radar is the<br />

potential impact <strong>of</strong> repair and rebuilding after<br />

the severe weather earlier this year in the North<br />

Island. The MPC noted that spending would<br />

occur over several years, which means pressures<br />

on resources would be spread over time.<br />

Overall government spending is expected to<br />

decline in inflation-adjusted terms and in proportion<br />

to the economy, which should help to<br />

dampen inflation<br />

Therefore, the MPC is confident that with<br />

interest rates remaining at a restrictive level<br />

for some time, consumer price inflation will<br />

return to within its target range <strong>of</strong> 1-3% per<br />

annum, while supporting maximum sustainable<br />

employment.<br />

The peak OCR has arrived<br />

Last month’s MPS and OCR decision signal<br />

the RBNZ is most likely done with raising<br />

the OCR in this cycle. It will be in “watch and<br />

wait” mode as it observes the lagged impact<br />

on the economy and inflation <strong>of</strong> the incredibly<br />

rapid OCR increases over the past 19 months.<br />

While the RBNZ do not see the need for<br />

OCR cuts until the second half <strong>of</strong> 2024, we<br />

think a slowing economy and fading inflation<br />

may persuade the MPC to decrease the OCR as<br />

early as the first quarter <strong>of</strong> 2024.<br />

For mortgage holders who are suffering<br />

from the rapid lifts in their interest costs, the<br />

RBNZ’s decision to rule out further OCR<br />

increases will provide some respite. Further<br />

mortgage relief, particularly for fixed term<br />

mortgages, may arrive toward the end <strong>of</strong> this<br />

year if inflation continues its downward trend<br />

as the RBNZ predicts.<br />

Disclaimer:<br />

John Carran is Director, Wealth Research at Jarden. The<br />

information and commentary in this article are provided<br />

for general information purposes only. It reflects views<br />

and research available at the time <strong>of</strong> publication, using<br />

external sources, systems and other data and information<br />

we believe to be accurate, complete and reliable at the<br />

time <strong>of</strong> preparation. We make no representation or warranty<br />

as to the accuracy, correctness and completeness<br />

<strong>of</strong> that information, and will not be liable or responsible<br />

for any error or omission. It is not to be relied upon as<br />

a basis for making any investment decision. Please seek<br />

specific investment advice before making any investment<br />

decision or taking any action. Jarden Securities Limited<br />

is an NZX Firm. A financial advice provider disclosure<br />

statement is available free <strong>of</strong> charge at https://<br />

www.jarden.co.nz/our-services/wealth-management/<br />

financial-advice-provider-disclosure-statement<br />

Strong investment decisions built on trust<br />

Jarden welcomes two new local wealth<br />

management experts to Tauranga, Sarah Ashby<br />

and Simon Bradley.<br />

Sarah and Simon will work with you to guide<br />

you toward your long term financial goals.<br />

Contact Sarah Ashby: +64 27 211 0760<br />

Contact Simon Bradley: +64 27 427 3899<br />

Or visit www.jarden.co.nz<br />

Jarden Securities Limited is an NZX Firm. Jarden Financial Advice Provider Disclosure statement is publicly available at www.Jarden.co.nz. Jarden is not a registered bank in New Zealand.


CIP-Tauranga Full Page Advertorial - BOP <strong>Business</strong> <strong>News</strong>-M366323-v4-OL.indd 1<br />

31/05/23 7:54 AM<br />

10 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

WEALTH BUILDERS <strong>2023</strong><br />

Firm


<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 11<br />

AUSTRALIAN CITIZENSHIP – BE<br />

CAREFUL WHAT YOU WISH FOR!<br />

Very soon, Kiwis who<br />

have been living in<br />

Australia for four years<br />

will be able to apply for citizenship<br />

through the recently<br />

announced fast track process.<br />

This will bring all the benefits<br />

<strong>of</strong> being an Australian citizen<br />

that have otherwise been<br />

unavailable for Kiwis, such<br />

as access to welfare support<br />

and student loans for example<br />

and will be a very compelling<br />

proposition for many Kiwis<br />

living over the ditch and those<br />

who are considering the leap.<br />

But as with most things<br />

in life, where there is a positive<br />

there is <strong>of</strong>ten a negative.<br />

Before rushing to apply for<br />

Australian citizenship, anyone<br />

eligible should ensure they<br />

consider the tax implications<br />

<strong>of</strong> doing so, especially if they<br />

have assets left behind in New<br />

Zealand.<br />

How are Kiwis taxed in<br />

Australia?<br />

Broadly speaking, Kiwis living<br />

in Australia typically qualify<br />

for some very concessionary<br />

income tax rules. Anyone tax<br />

resident in Australia is usually<br />

subject to Australian tax on<br />

their worldwide income. But<br />

Kiwis that are not permanent<br />

residents or Australian citizens<br />

<strong>of</strong>ten qualify to be “temporary”<br />

tax residents.<br />

The key benefits <strong>of</strong> being a<br />

temporary tax resident are:<br />

1. They can usually exclude<br />

their foreign investment<br />

income from their Australian<br />

tax returns, such as<br />

interest, dividend or rental<br />

income from New Zealand<br />

(or anywhere else); and<br />

2. Overseas assets are generally<br />

not subject to Australia’s<br />

capital gains tax<br />

(CGT).<br />

What happens at the<br />

moment when a temporary tax<br />

resident becomes an Australian<br />

permanent resident or citizen<br />

is that they lose the benefit <strong>of</strong><br />

being a temporary tax resident.<br />

Their foreign income will<br />

become taxable in Australia,<br />

although they may get a foreign<br />

tax credit for tax paid in<br />

New Zealand or elsewhere on<br />

that income to help <strong>of</strong>fset the<br />

Australian tax liability.<br />

But the biggie is CGT – if<br />

they have rental properties in<br />

New Zealand for example, or<br />

have kept their house or bach<br />

here, these could become subject<br />

to CGT on any gain in<br />

value from the date <strong>of</strong> losing<br />

their temporary tax resident<br />

status.<br />

The tax consequences <strong>of</strong><br />

the policy change, or indeed<br />

whether there might also be<br />

tax law changes, were not<br />

commented on when the policy<br />

was announced.<br />

At the time <strong>of</strong> writing<br />

this article my colleagues in<br />

Deloitte Australia were still to<br />

receive clarification from the<br />

ATO as to how Kiwis applying<br />

for citizenship would be<br />

affected and, in particular, at<br />

what point they will cease to<br />

be temporary tax residents.<br />

Should New Zealanders<br />

apply for Australian<br />

citizenship?<br />

Obviously there is no single<br />

right answer here, as everybody’s<br />

circumstances are different.<br />

But some <strong>of</strong> the factors<br />

to consider include:<br />

1. The level <strong>of</strong> non-Australian<br />

income – how much tax<br />

is paid on that income in<br />

New Zealand or elsewhere,<br />

and the relative difference<br />

between the tax rates in<br />

TAXATION<br />

> BY ANDREA SCATCHARD<br />

Andrea Scatchard is a Tax Partner at Deloitte, based in the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong>. She can be contacted on ascatchard@deloitte.co.nz<br />

the two countries will be<br />

important considerations;<br />

and<br />

2. The level <strong>of</strong> non-Australian<br />

assets – if a Kiwi has significant<br />

New Zealand assets<br />

that will become subject to<br />

Australian CGT, and which<br />

would not be taxed here,<br />

then becoming an Australian<br />

citizen could be quite<br />

costly in the long term.<br />

A word about trusts<br />

Australia taxes trusts and trust<br />

distributions are very differently<br />

to New Zealand. The<br />

first key difference is that if<br />

a trustee <strong>of</strong> a New Zealand<br />

trust moves to Australia, that<br />

trust may become subject to<br />

tax in Australia even if it has<br />

no income from Australia. Any<br />

Kiwis with family trusts here<br />

should get advice about what<br />

to do before moving to Australia<br />

– they may want to change<br />

trustees or move assets out <strong>of</strong><br />

the trust.<br />

The second key difference<br />

is that a Kiwi in Australia<br />

may be taxed on distributions<br />

received from <strong>of</strong>fshore trusts,<br />

even if these are capital distributions.<br />

It is really important<br />

to consider this before making<br />

any distributions from New<br />

Zealand trusts to beneficiaries<br />

in Australia.<br />

Parting words<br />

Applying for Australian citizenship<br />

really is a case <strong>of</strong><br />

buyer beware – do your homework,<br />

get specialist and up<br />

to date Australian tax advice<br />

specific to your situation and<br />

weigh up the pros and cons.<br />

If you have significant<br />

assets in New Zealand, and<br />

don’t intend or expect to call<br />

on the welfare system in Australia,<br />

the answer may surprise<br />

you.<br />

See also: www.bopbusiness<br />

news.co.nz/news/oz-changescould-stress-kiwi-job-market/<br />

ADVERTORIAL<br />

Danish Furniture, Tauranga’s<br />

best-kept furniture secret<br />

Danish Furniture Ltd’s flagship<br />

showroom at 53 Unutoto<br />

Place, Tauriko is Tauranga’s<br />

best-kept furniture secret – with<br />

managing director, Drew Copestake,<br />

only importing the highest<br />

quality, award-winning Danish furniture<br />

for commercial and residential<br />

use.<br />

The Danish design philosophy<br />

emphasizes clean lines, high-quality<br />

craftsmanship, and the use <strong>of</strong><br />

natural materials such as wood,<br />

leather, and stone. It also values<br />

simplicity and functionality, with<br />

a focus on creating objects that are<br />

both beautiful and useful.<br />

We import two excellent Danish<br />

brands – HOUE and Skovby.<br />

Our HOUE & Skovby indoor &<br />

outdoor furniture are well suited to<br />

commercial environments such as<br />

<strong>of</strong>fices or hospitality businesses.<br />

The design, material components,<br />

intelligent ergonomics and innovative<br />

styling will ensure these brand<br />

values are front and centre for your<br />

business too.<br />

HOUE has a fantastic range<br />

<strong>of</strong> award-winning, contemporary<br />

outdoor furniture. Their top-selling<br />

CLICK range has 13 standard<br />

colour options to fit any décor<br />

palate.<br />

The HOUE Project collection is<br />

a selection <strong>of</strong> high quality indoor<br />

& outdoor furniture suitable for<br />

commercial use. Robust powder<br />

coated aluminium, UV protected<br />

Drew Copestake, managing director, Danish Furniture<br />

polypropylene lamellas and environmentally<br />

sustainable bamboo<br />

components keep the maintenance<br />

to a minimum, and the lightweight<br />

aluminium frames make<br />

our furniture easy to handle. Their<br />

award-winning MyTrash range has<br />

components made from post-consumer<br />

plastic waste and includes<br />

a reassuring 5-year manufacturer’s<br />

warranty.<br />

Skovby, named after the village<br />

where the founder began making<br />

furniture in Denmark in 1933,<br />

is celebrating 90 years this year.<br />

Skovby literally means ‘forest village’,<br />

which is an appropriate brand<br />

name when you make beautifully<br />

crafted wooden furniture.<br />

Skovby’s tables feature patented<br />

innovative extension systems<br />

and superb wood craftsmanship.<br />

Their patented table extensions’<br />

level <strong>of</strong> functionality is not found<br />

elsewhere. The #112 four-seater<br />

table can extend to accommodate<br />

14 seats. The top-selling #33 table<br />

seats four-six chairs. Turn a dial<br />

and out comes an extension that<br />

will accommodate nine chairs. A<br />

very practical feature for meeting<br />

rooms to accommodate small or<br />

large groups.<br />

Skovby chair designs are tested<br />

at the Danish Furnituremakers’<br />

Quality Control facility, where<br />

among other rigorous tests they<br />

are subjected to 50,000 tilting<br />

pressures.<br />

Skovby’s chairs are approved<br />

for use in public spaces, with construction<br />

especially strong and<br />

durable, they at the highest quality<br />

level for commercial or residential<br />

use.<br />

There are many cheap furniture<br />

imitators in the market – made<br />

to look like the real thing – but at<br />

best, they’re a knock-<strong>of</strong>f and readily<br />

break. The HOUE indoor furniture<br />

and the Skovby range are<br />

manufactured in Denmark. Skovby<br />

is one <strong>of</strong> only three Danish manufacturers<br />

who still make their furniture<br />

in their own factories in the<br />

village <strong>of</strong> Skovby – while most<br />

brands now outsource their manufacturing<br />

to Eastern Europe or<br />

China. So, you’re really getting the<br />

highest quality, authentic furniture<br />

available.<br />

Danish Furniture sells direct the<br />

public and trade from the Tauriko<br />

showroom, works closely with interior<br />

designers for commercial projects,<br />

and wholesales to 18 retailers<br />

nationwide.<br />

We will work with you to identify<br />

your unique requirements for<br />

your space to provide the most<br />

appropriate furniture solutions and<br />

can provide DWG 3D files for<br />

HOUE & Skovby for modelling<br />

the suitability, colour and quantity<br />

requirements for any commercial<br />

project.<br />

Born and bred in Tauranga, I’m<br />

proud to be in business here and<br />

to have brought these prestigious<br />

brands to New Zealand.<br />

Danish Furniture Ltd<br />

Showroom open<br />

10am-2pm, Tuesday-Saturday<br />

Monday-Sunday by appointment<br />

53 Unutoto Place,<br />

Tauriko, Tauranga<br />

Phone 07 573 8607<br />

sales@danishfurniture.nz<br />

www.danishfurniture.nz


12 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

Rotorua <strong>Business</strong> Pulse Survey:<br />

Optimism in<br />

the business<br />

community<br />

RotoruaNZ, in partnership with<br />

the Rotorua <strong>Business</strong> Chamber<br />

recently released the third<br />

Rotorua <strong>Business</strong> Pulse Report,<br />

providing the latest insights from<br />

Rotorua’s business leaders.<br />

The Rotorua <strong>Business</strong> Pulse initiative serves as<br />

a key barometer for local businesses, providing<br />

a platform for business leaders to share their<br />

perspectives on Rotorua’s economic health. The<br />

most recent survey, which ran from March 22 to<br />

April 14, collected responses from 93 Rotoruabased<br />

businesses.<br />

Andrew Wilson, RotoruaNZ Chief Executive,<br />

hailed the city’s economic resilience, reflected<br />

in a noticeable upswing in confidence, largely<br />

thanks to the recovery the tourism sector.<br />

“With the growth and resurgence <strong>of</strong> our vital<br />

tourism industry, we are witnessing renewed optimism<br />

in our business community”, said Wilson.<br />

Despite the rise in confidence, local businesses<br />

are navigating a complex economic landscape<br />

marked by escalating costs related to staffing,<br />

inflation, and debt. <strong>Business</strong>es have shown<br />

innovation and adaptability in response to these<br />

challenges, with some exploring solutions within<br />

the artificial intelligence space and product innovation<br />

related to climate change.<br />

Wilson acknowledged these challenges, saying,<br />

“While we continue to remain optimistic<br />

about Rotorua’s economic future, there are significant<br />

economic headwinds around inflation,<br />

talent and borrowing costs which are leading to<br />

very real concerns around pr<strong>of</strong>itability and work<br />

pipelines.”<br />

Rotorua Chamber Chief Executive Bryce<br />

Heard also responded “the Rotorua business<br />

has confronted more setbacks than most NZ<br />

businesses over the past 3 years. This makes it<br />

even more remarkable that the survey partakers’<br />

degree <strong>of</strong> confidence in themselves to navigate<br />

the next year, is way higher than their confidence<br />

in the national economy. We are justifiably proud<br />

<strong>of</strong> Rotorua’s business resilience and ability to<br />

bounce back.<br />

It is to be hoped that we can work closely with<br />

the new Council and the business community, to<br />

finally get the CBD recovery underway and step<br />

up the Rotorua Brand.”<br />

Participants voiced a need for investment<br />

in infrastructure, especially within the Central<br />

<strong>Business</strong> District (CBD), ensuring that Rotorua<br />

is vibrant and attractive to visitors and residents.<br />

Tied in closely with this, rebuilding reputation<br />

and restoring image also came through as top priorities<br />

for business leaders.<br />

Climate change emerged as a notable factor<br />

in operational expenses and supply chain disruptions<br />

for a third <strong>of</strong> the city’s businesses. Furthermore,<br />

one in five businesses cited issues with<br />

flight schedules and reliability as the reason for<br />

choosing not to use Rotorua Airport.<br />

See the full Rotorua <strong>Business</strong> Pulse Report at<br />

www.rotoruanz.com/business-pulse-survey.<br />

Digitalisation: Our multibillion-dollar<br />

opportunity<br />

It’s clear Aotearoa New Zealand has a big productivity issue. Small business owners and employees in<br />

the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and across the country are working long hours with less to show for it. As a result,<br />

we placed 27th out <strong>of</strong> the 63 countries in the 2022 IMD World Digital Competitiveness Rankings,<br />

slipping down from 19th in 2018. There’s no doubt this is a problem which needs to be addressed –<br />

but the question is, how do we solve this?<br />

Xero recently worked with the New Zealand<br />

Institute <strong>of</strong> Economic Research<br />

to understand how digitalisation could<br />

impact our local economy, and the results<br />

were astounding.<br />

The research revealed a 20 percent<br />

increase in the uptake <strong>of</strong> cloud-based digital<br />

tools could increase New Zealand’s GDP by<br />

$7.8 billion through improved productivity.<br />

Digitalisation is instrumental when it<br />

comes to improving productivity, equipping<br />

businesses with the tools they need to thrive<br />

in the modern era.<br />

We need to be following in the footsteps<br />

<strong>of</strong> Denmark and Singapore, both <strong>of</strong> which<br />

are great examples <strong>of</strong> what strong, committed<br />

government investment into digitalisation<br />

can do for an economy.<br />

Aotearoa can become a world-leading<br />

digital nation, and better yet, businesses in<br />

the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> have the power to lead the<br />

charge. However, this is easier said than done.<br />

Digitalisation is no mean feat and it can be<br />

daunting to commit to overhauling processes<br />

without knowing the outcome.<br />

That’s why our Government needs to create<br />

policy and encourage digitalisation investment<br />

to strengthen our economy by billions.<br />

Looking at the research, there’s a clear<br />

roadmap for our Government to consider<br />

in the short term, which paves the way for<br />

improving the digitalisation <strong>of</strong> Aotearoa.<br />

This starts with developing a New Zealand<br />

Productivity Solutions Grant and foundation<br />

plan to set small businesses up for successful<br />

digitalisation.<br />

A trusted resource like a Chief Technology<br />

Officer-as-a-service is also a crucial step<br />

In the long term, the<br />

Government needs to<br />

actively invest in digital<br />

literacy at all levels <strong>of</strong><br />

society, meaning everyone<br />

from primary schools to<br />

nursing homes will be<br />

equipped with basic digital<br />

skills.”<br />

to ensure business owners can engage with<br />

digital consultants who provide customised<br />

advice and guidance.<br />

This is followed by building an integrated<br />

public service system to boost productivity<br />

and trust amongst our local businesses.<br />

In the long term, the Government needs to<br />

actively invest in digital literacy at all levels<br />

WORKPLACE WELLBEING<br />

> BY BRIDGET SNELLING<br />

Bridget Snelling,<br />

Xero New Zealand Country Manager.<br />

<strong>of</strong> society, meaning everyone from primary<br />

schools to nursing homes will be equipped<br />

with basic digital skills.<br />

Government should then promote and subsidise<br />

gaining digital skills, as part <strong>of</strong> learning<br />

in the workforce and education. We also need<br />

to review the level <strong>of</strong> investment and regulatory<br />

frameworks <strong>of</strong> government research and<br />

development <strong>of</strong> digital technology.<br />

And lastly, improve the competitiveness<br />

<strong>of</strong> the tech sector immigration policy.<br />

Although digitalisation requires both an<br />

investment <strong>of</strong> money and time, the payback<br />

period is relatively short. It can take less than<br />

two or three years to see a positive return,<br />

helping rejuvenate the economy by billions.<br />

The reality is, all around the world economies<br />

are rapidly digitalising – if we don’t do<br />

the same, businesses in the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and<br />

across Aotearoa New Zealand are at risk <strong>of</strong><br />

being left behind.<br />

Our Government needs to show more support<br />

for our digital progress and introduce<br />

policies that support the expansion <strong>of</strong> New<br />

Zealand’s digital economy.<br />

Only then will we be able to unlock the<br />

full potential <strong>of</strong> our economy.


<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 13<br />

Talent to burn?<br />

Why staff training is good for<br />

your ego, but bad for your wallet<br />

The learning and development industry would have you believe<br />

investing in staff training is the perfect antidote to talent shortages<br />

and AI uneasiness. However, business leaders are about to learn a<br />

painful – and costly – lesson.<br />

Pity the human brain. It’s<br />

suffered more than a few<br />

headaches recently.<br />

First there was the lockdown<br />

lobotomy. Then it was<br />

given marching orders to<br />

drain across the ditch. Now,<br />

it’s under threat from Chat<br />

GPT, Google Bard, and their<br />

artificially intelligent digital<br />

nomads.<br />

Thankfully, a new saviour<br />

is on the horizon: A senior<br />

executive with an axe to grind<br />

and a staff training budget to<br />

spend. “Use it or lose it”, they<br />

like to say. But are they talking<br />

about the budget … or the<br />

workforce?<br />

Burning a hole in your<br />

pocket<br />

On the surface, everything<br />

looks fine: <strong>Business</strong>es want to<br />

enhance their workforce capabilities,<br />

so they look to spend<br />

a bit <strong>of</strong> money on a skills<br />

upgrade. Good news, especially<br />

if you happen to run a<br />

training company.<br />

But the truth is more sinister:<br />

Something akin to a monkey<br />

pulling a fish out <strong>of</strong> a river<br />

and saying, “Here, let me put<br />

you up in this tree before you<br />

drown”.<br />

Although businesses have<br />

the best <strong>of</strong> intentions when it<br />

comes to employee training,<br />

all they’re really creating is an<br />

expensive exercise in suffocating<br />

their talent.<br />

Swimming against the tide<br />

Don’t believe me? When was<br />

the last time you TRULY<br />

learned something new in a<br />

training session at work.<br />

We all remember the flipcharts,<br />

the post-its, the awkward<br />

icebreaker exercises and<br />

c<strong>of</strong>fee that tastes like Rangataua<br />

<strong>Bay</strong> after a downpour.<br />

But did you actually take<br />

anything away from the training<br />

… except a crushing anxiety<br />

that you had a days-worth<br />

<strong>of</strong> emails to catch up on?<br />

Sure, it might have been<br />

mildly useful. But you were<br />

unlikely to be standing on your<br />

chair, hugging your colleagues<br />

and giving it the full ‘Tony<br />

Robbins meets Jon Bon Jovi<br />

concert’, were you?<br />

Yet time and time again,<br />

we return to the training room,<br />

like walking back into a relationship<br />

we swore we’d left for<br />

good.<br />

A lose-lose deal<br />

Employee training is painful.<br />

It’s like going to the gym, but<br />

without the sunny upside <strong>of</strong><br />

kidding yourself you might<br />

look good naked, if you go<br />

through enough torture.<br />

<strong>Business</strong> leaders don’t want<br />

to pay for it (not enough budget).<br />

Employees don’t want to<br />

do it (not enough time). Trainers<br />

don’t want to deliver it (not<br />

enough passion).<br />

Yet according to the New<br />

Zealand Productivity Commission,<br />

between $1.3 billion-$2<br />

billion is spent by Kiwi businesses<br />

every year on staff<br />

learning and development.<br />

That’s a lot <strong>of</strong> money to<br />

throw at something that generally<br />

produces an eye-rolling<br />

reaction akin to telling a child<br />

they’re on their way to the<br />

dentist.<br />

Employers won’t hear <strong>of</strong><br />

it, however. Because they’re<br />

too busy telling the world how<br />

much they ‘value their people’.<br />

Learning a harsh lesson<br />

Time to face facts: your DISC<br />

pr<strong>of</strong>ile was shoved in the<br />

drawer. Your Myers Briggs<br />

report (ENTP, in case you’re<br />

wondering) fell apart after<br />

being used as an emergency<br />

c<strong>of</strong>fee cup coaster.<br />

But the world is changing<br />

fast. Employees need to<br />

develop new skills to help win<br />

at work and keep the Kiwi<br />

workforce competitive in the<br />

global economy.<br />

Training, however, is not<br />

the answer. 30 years ago, perhaps.<br />

But in <strong>2023</strong>, the last<br />

thing people need is more<br />

MINING BUSINESS WEALTH<br />

> BY FREDDIE BENNETT<br />

Guinness World Record Holder, podcast host and bestselling author,<br />

Freddie is known as ‘The Pr<strong>of</strong>it Hunter’. He helps business owners<br />

enjoy more time, money and freedom by discovering and extracting<br />

hidden pr<strong>of</strong>its in their companies. Freddie@conqueryourmedia.com<br />

knowledge. Your teams have<br />

all the knowledge they could<br />

ever desire at their fingertips,<br />

for free. Why pay for it?<br />

Knowledge is a waste <strong>of</strong><br />

time and money without two<br />

things: Mindset and Habits.<br />

If your people are lacking<br />

the right mindset, they won’t<br />

have the confidence and courage<br />

to think differently.<br />

If they don’t back-up their<br />

learning with the right habits,<br />

they will never apply the<br />

knowledge they obtain.<br />

It’s like you’re sending your<br />

workforce to a lecture about<br />

press-ups, and expecting them<br />

to get stronger. But they only<br />

develop true strength if they<br />

have the mindset to practice,<br />

and the habits to keep doing it.<br />

Taking the leap<br />

Training companies can pull<br />

out all the stats, psychometrics,<br />

and ‘tailored learning programmes’<br />

they like, but they<br />

can’t hide the facts.<br />

Traditional training is terrifyingly<br />

ineffective. We learn<br />

through challenges, puzzles,<br />

trial and error, experimentation<br />

and (whisper it) failure.<br />

Which lesson do you<br />

remember from your childhood:<br />

The 100 times your<br />

mother told you not to touch<br />

the hot stove? Or the time you<br />

touched the hot stove?<br />

If you really want to<br />

develop a workforce that’s fit<br />

for the future, focus on their<br />

mindset and their habits. Let<br />

them get real. Allow them to<br />

screw up, laugh about it, and<br />

then screw up again.<br />

This is how we learn.<br />

But, as a leader, will you<br />

be brave enough to allow it to<br />

happen?<br />

Perhaps there’s a training<br />

course that might help …<br />

ADVERTORIAL<br />

2degrees – S<strong>of</strong>tware defined<br />

networks | Networks when you need them<br />

These days businesses expect<br />

to be in control when they<br />

consume digital services.<br />

They want to be able to dial up<br />

services when they need them. This<br />

is an everyday experience for consumers<br />

who can, say, log into their<br />

mobile phone account and change<br />

their plan, buy more data or organise<br />

international roaming.<br />

Typically, that’s not how most<br />

businesses order and organise network<br />

services. They must call a network<br />

operator, discuss their needs,<br />

negotiate options, then commit to a<br />

contract.<br />

But modern businesses want<br />

data and services when they need<br />

it, and want to be able to add it,<br />

remove it and change it, all quickly<br />

and seamlessly.<br />

It’s where the 2degrees business<br />

team is focussed; on its self-service<br />

platform for what’s known as s<strong>of</strong>tware<br />

defined networks. 2degrees<br />

Chief <strong>Business</strong> Officer Andrew<br />

Fairgray says: “We are bringing the<br />

smarts we are all use to as consumers,<br />

to larger, more complex businesses,<br />

essentially to make their<br />

lives easier and more efficient.”<br />

Key to this for 2degrees is its<br />

platform called “Flex”, a front-end<br />

interface initially developed for<br />

Freightways, a major customer.<br />

Freightways wanted a digital<br />

platform which allowed it to manage<br />

a large fleet <strong>of</strong> mobile devices,<br />

and now that platform has been<br />

expanded to include more products,<br />

and is available to 2degrees business<br />

customers.<br />

“The goal is to provide customers<br />

with comprehensive on-demand<br />

network infrastructure”, says<br />

2degrees CIO Steve Kurzeja.<br />

“Everything on the network is<br />

s<strong>of</strong>tware enriched. We have a network<br />

that reaches every data centre<br />

in the country and our network can<br />

reach anywhere on the UFB footprint,<br />

which covers close to every<br />

business in New Zealand.”<br />

“A customer from the top end<br />

<strong>of</strong> town might come to buy 100<br />

gigabit Ethernet ports if they need<br />

to shift a huge workload from one<br />

point to another, but smaller customers<br />

can also benefit.”<br />

Kurzeja says there’s nothing to<br />

stop customers with more modest<br />

needs ordering secure point-topoint<br />

links from any home or <strong>of</strong>fice<br />

on UFB to a data centre or a cloud<br />

on-ramp taking them to Australia,<br />

the USA or beyond.<br />

“It’s still early days, but if a<br />

Andrew Fairgray, Chief <strong>Business</strong> Officer, 2degrees<br />

customer wants to order, say, a circuit<br />

from London, we can do that<br />

now. We have partners from overseas<br />

coming to us in New Zealand<br />

wanting to set up circuits through<br />

our local ecosystem. Our network<br />

footprint already reaches across<br />

the UK, Australia and the US. We<br />

have other relationships connecting<br />

elsewhere, so if a customer needs a<br />

line to Singapore, we can connect<br />

through Australia and the ASC submarine<br />

cable.”<br />

He says that because 2degrees<br />

We have a<br />

network that<br />

reaches every data<br />

centre in the country<br />

and our network can<br />

reach anywhere on<br />

the UFB footprint,<br />

which covers close to<br />

every business in<br />

New Zealand.”<br />

is a s<strong>of</strong>tware-led business, it can<br />

move fast, take customer feedback<br />

and iterate. “We learn from our customers<br />

and change. They can see<br />

us continually releasing new things<br />

and listening to their needs, which<br />

is exactly what it means to be customer<br />

centric.”<br />

Fairgray sums it up: “S<strong>of</strong>tware<br />

defined networks gives 2degrees<br />

customers a competitive edge putting<br />

customers in control <strong>of</strong> their<br />

agility, innovation and application<br />

needs and futurepro<strong>of</strong>ing their<br />

connectivity.”


14 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

Don’t lose hope,<br />

just be prepared<br />

“There is no bad weather, just bad choice <strong>of</strong> clothing” – a Norwegian<br />

saying which I think applies to the situation we currently find ourselves<br />

in as a business community.<br />

The financial landscape is<br />

a bit scary at the moment,<br />

let’s be fair. We have<br />

people living in $800k houses<br />

with $900k mortgages, emergency<br />

housing is heaving at the<br />

seams and there are homeless<br />

encampments all over the <strong>Bay</strong>.<br />

People are hurting and it’s<br />

evident. Being in the credit<br />

management, fraud investigation<br />

and repossession industries<br />

I see firsthand the realworld<br />

effects <strong>of</strong> the confusing<br />

and needlessly complicated<br />

economic data that spews from<br />

our devices daily.<br />

The number <strong>of</strong> commercial<br />

evictions, liquidations, collections<br />

and large commercial dispute<br />

cases that IPI, NZ REPOS<br />

and Debt Free NZ are being<br />

asked to become involved in<br />

are increasing, both in frequency<br />

and size. People that I<br />

know well as successful business<br />

owners are downsizing<br />

their businesses with an aim to<br />

mothballing them for the next<br />

few years. There is real fear in<br />

the business community, but<br />

all hope is not lost.<br />

Just like the GFC in 2008,<br />

there will be businesses that<br />

make it and there will be businesses<br />

that don’t. From my<br />

experience and research, the<br />

ones that survived back then<br />

were more systemised and<br />

process driven, with a better<br />

understanding <strong>of</strong> backcosting<br />

and an ability to respond to<br />

supply cost and quantity. Of<br />

course, a large part <strong>of</strong> surviving<br />

a credit crisis is credit control.<br />

Here are some tips that I<br />

recommend to get through the<br />

storm – a credit umbrella if<br />

you will.<br />

1. Meet with your accountant<br />

and financial advisor and<br />

do a full analysis <strong>of</strong> your<br />

business financial data,<br />

CREDIT CONTROL<br />

> BY NICK KERR<br />

Nick Kerr is regional manager for DebtFree NZ Ltd and director<br />

<strong>of</strong> International Private Investigations Ltd. He can be reached<br />

on 021 876 527 and Nick@debtfreenz.com<br />

make sure charged rates<br />

are adjusted with cost rises<br />

including indirect costs like<br />

fuel, etc.<br />

2. Do an analysis <strong>of</strong> your client<br />

/ customer list and make<br />

sure that all clients that pay<br />

on credit (20th <strong>of</strong> the month<br />

following, seven days etc)<br />

have agreed terms <strong>of</strong> trade<br />

and that these have been<br />

reviewed or updated within<br />

the last three years.<br />

3. Ensure all major accounts<br />

(any accounts that would<br />

seriously affect your business<br />

should they become<br />

unpaid or liquidated) are<br />

secured on the PPSR and<br />

have a credit monitor on<br />

them to alert you to any<br />

financial gremlins that pop<br />

out <strong>of</strong> the woodwork.<br />

4. Only give credit when you<br />

need to. If a client /customer<br />

is a one-<strong>of</strong>f or private<br />

individual, then payment on<br />

completion or delivery is<br />

<strong>of</strong>ten more appropriate than<br />

<strong>of</strong>fering credit.<br />

5. If you are in the construction<br />

industry, become very<br />

familiar with the Construction<br />

Contracts Act 2002 and<br />

the new Construction Contracts<br />

(Retention Money)<br />

Amendment Act <strong>2023</strong> –<br />

in this industry how you<br />

charge is very, very important.<br />

If you are reading<br />

this and do not know how<br />

important a payment claim<br />

vs an invoice is, please look<br />

into it asap.<br />

6. If money gets tight and<br />

you are considering debtor<br />

finance, factoring or otherwise<br />

borrowing against<br />

invoices, investigate it in<br />

depth with a trusted advisor.<br />

Like every tool, it has its<br />

uses but also has its risks.<br />

A solid collection campaign<br />

can sometimes be what you<br />

need to stitch the wound<br />

rather than applying a Band<br />

Aid.<br />

7. COMMUNICATE! If<br />

things get bad and you can’t<br />

pay, tell your suppliers what<br />

is going on. Make a payment<br />

plan and stick to it. If<br />

they call, answer the phone.<br />

People can deal with what<br />

they can understand. Keeping<br />

people in the dark can<br />

inflame an already stressful<br />

situation.<br />

The above is simply a guide<br />

based on my own experience<br />

<strong>of</strong> nearly two decades working<br />

with small businesses through<br />

some very tough times – this<br />

is not legal advice, just Nick’s<br />

advice.<br />

Keep safe everyone. If it’s<br />

raining, wear a jacket.<br />

Just a thought<br />

We need a paradigm<br />

shift in urban mobility<br />

The future <strong>of</strong> urban<br />

mobility is undergoing<br />

a significant transformation,<br />

driven by technological<br />

advancements, changing<br />

consumer preferences, and<br />

the urgent need for sustainable<br />

transportation solutions.<br />

In this article I want to<br />

explore the various options<br />

and what will become a dominant<br />

force in shaping the<br />

future <strong>of</strong> transportation and<br />

its impact on urban mobility.<br />

In any large fast growing<br />

city like Tauranga, urban<br />

mobility planning is equally<br />

exciting and daunting at<br />

the same time. A variety <strong>of</strong><br />

organisations, ranging from<br />

technology companies, to<br />

vehicle manufacturers, to<br />

city leaders and planners,<br />

are currently in a race to find<br />

the best solutions that will<br />

transform the way we move<br />

around. Below are some<br />

solutions that could possibly<br />

solve some <strong>of</strong> the problems<br />

we are encountering.<br />

As autonomous vehicle<br />

technology continues to<br />

evolve, Shared Autonomous<br />

Vehicles (SAVs) will revolutionise<br />

the transportation<br />

landscape. SAVs will provide<br />

on-demand transportation<br />

services without the need for<br />

a human driver. This transformative<br />

shift will enhance<br />

convenience, efficiency, and<br />

affordability, making vehicle<br />

sharing even more appealing<br />

to urban dwellers.<br />

Mobility-as-a-Service<br />

SUSTAINABLE TRANSPORTATION<br />

> BY STEVEN VINCENT<br />

Steven Vincent is the founder <strong>of</strong> GoTo Car Share.<br />

He can be reached on steven@goto.nz<br />

(MaaS) platforms will <strong>of</strong>fer<br />

a seamless experience for<br />

users to access various transportation<br />

modes, such as<br />

public transit, shared bikes,<br />

scooters and cars, and even<br />

air taxis. MaaS integration<br />

will provide a comprehensive<br />

solution for urban mobility,<br />

allowing individuals to<br />

plan, book, and pay for their<br />

entire transportation journey<br />

through a single platform.<br />

Advanced technologies,<br />

such as artificial intelligence<br />

and machine learning, will<br />

enable platforms to learn user<br />

preferences, predict travel<br />

patterns, and <strong>of</strong>fer tailored<br />

recommendations. From<br />

vehicle type to interior ambiance,<br />

users will have the ability<br />

to customise their mobility<br />

experience.<br />

With a growing emphasis<br />

on sustainability, future<br />

vehicle sharing will predominantly<br />

feature electric<br />

and low-emission vehicles.<br />

Providers will invest heavily<br />

in electric vehicle infrastructure,<br />

including fast-charging<br />

stations and vehicle-to-grid<br />

integration. By promoting<br />

the use <strong>of</strong> clean energy and<br />

reducing carbon emissions,<br />

electric vehicles will play a<br />

pivotal role in achieving sustainable<br />

urban transportation.<br />

Peer-to-peer (P2P) car<br />

sharing will become more<br />

prevalent, allowing individuals<br />

to rent out their personal<br />

vehicles when not in use.<br />

P2P car sharing will unlock<br />

a vast pool <strong>of</strong> underutilised<br />

vehicles, promoting efficient<br />

resource allocation and<br />

reducing the overall number<br />

<strong>of</strong> cars on the road.<br />

Car sharing will extend<br />

beyond traditional cars,<br />

embracing hyperlocal and<br />

micro-mobility solutions.<br />

This includes shared electric<br />

bikes, scooters, and<br />

even small electric pods<br />

designed for short-distance<br />

urban travel. These options<br />

will enhance accessibility<br />

and provide a diverse range<br />

<strong>of</strong> shared vehicles suited<br />

for specific use cases and<br />

distances.<br />

With advancements in<br />

autonomous technology,<br />

integration with MaaS platforms,<br />

customisation options,<br />

sustainable fleets, and the<br />

emergence <strong>of</strong> peer-to-peer<br />

and micro-mobility solutions,<br />

shared mobility will transform<br />

the way people move<br />

in cities. By prioritising convenience,<br />

sustainability, and<br />

affordability, car sharing will<br />

play a central role in creating<br />

smarter, greener, and more<br />

livable cities <strong>of</strong> the future. As<br />

we embrace this transformative<br />

shift, the possibilities for<br />

reimagining urban mobility<br />

are endless.<br />

I’m looking forward to<br />

delving deeper into this fascinating<br />

subject <strong>of</strong> sustainable<br />

transportation in the coming<br />

months and welcome any<br />

feedback or contributions<br />

you have to this topic.


<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 15<br />

SH29 the key to Tauranga’s<br />

immediate growth challenges<br />

Tauranga is a great place to live, which is one <strong>of</strong> the reasons it is<br />

New Zealand’s fastest-growing city. But as we all know, growth brings<br />

challenges – in our case, a housing shortage and affordability issues,<br />

traffic network congestion and high carbon emissions for a city <strong>of</strong> our<br />

size, which we will need to bring down.<br />

By ANNE TOLLEY,<br />

Tauranga Commission Chair<br />

Those challenges inevitably<br />

have an impact on<br />

business. Our shortage<br />

<strong>of</strong> affordable houses for renters<br />

and buyers makes it difficult<br />

for businesses to attract<br />

staff who are not already living<br />

in the city.<br />

Congested roads not only<br />

affect our lifestyle, but also<br />

reduce business productivity<br />

and the ability to deliver<br />

timely services.<br />

And <strong>of</strong> course, we have a<br />

responsibility to the planet,<br />

and a requirement to comply<br />

with the Government’s directive<br />

to reach carbon-zero status<br />

by 2050.<br />

Currently, more than 60%<br />

<strong>of</strong> the city’s carbon emissions<br />

are from transport activities<br />

Anne Tolley<br />

and most <strong>of</strong> that relates to road<br />

use.<br />

Multiple long-term solutions<br />

are required to deal with<br />

these issues, but in the shortto<br />

medium-term, accelerated<br />

investment in SH29 improvements<br />

will certainly help meet<br />

our immediate challenges.<br />

This would involve creating<br />

a grade-separated inter-regional<br />

highway connecting the<br />

productive base <strong>of</strong> the North<br />

Island to the Port <strong>of</strong> Tauranga,<br />

as well as a rapid transit corridor<br />

for vehicles, public<br />

transport and active transport<br />

modes (cycling and walking)<br />

from Tauriko through to<br />

the city centre and on to the<br />

Mount.<br />

The why for this investment<br />

is simple – it would enable<br />

residential development in<br />

Tauriko West and along the Te<br />

Papa peninsula which would<br />

allow up to 25,000 homes<br />

to be built over the coming<br />

years, connecting to around<br />

12,500 extra jobs and all <strong>of</strong><br />

the city’s key facilities – hospital,<br />

supermarkets, shopping<br />

centres, high schools, the port,<br />

the CBD and Te Manawataki<br />

o Te Papa, the University <strong>of</strong><br />

Waikato and on to Blake Park,<br />

<strong>Bay</strong> Oval and the Mount’s<br />

other attractions.<br />

An efficient rapid transport<br />

route with enhanced public<br />

transport services would also<br />

help us to lower carbon emissions,<br />

vehicle kilometres travelled<br />

and reduce congestion<br />

and facilitate housing intensification<br />

withing our existing<br />

city footprint, which makes<br />

this a winning proposition<br />

all-round.<br />

The Council and the Commission<br />

are working with<br />

Waka Kotahi, other Government<br />

agencies and Government<br />

ministers to facilitate this<br />

investment, but right now the<br />

SH29 upgrade we need is still<br />

too far down the priority list to<br />

<strong>of</strong>fer the timely solutions we<br />

need.<br />

Our regional local government<br />

partners are right behind<br />

a reprioritisation <strong>of</strong> infrastructure<br />

investment, but to encourage<br />

the all-<strong>of</strong>-government<br />

approach we need to get things<br />

moving, we also need national<br />

political commitment.<br />

The business community<br />

could play a very helpful role<br />

in that, so when our political<br />

leaders drop by to drum up<br />

support in the lead-up to the<br />

October elections, tell them<br />

what the Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

really needs – investment in<br />

an efficient SH29 connection,<br />

with all <strong>of</strong> the gains that will<br />

provide.<br />

SUPPORT REQUIRED FOR THE<br />

‘SUPERHEROES OF PRODUCTIVITY’<br />

New Zealand has a well-documented and debated productivity issue.<br />

Productivity is broadly defined as the output produced per worker. In<br />

2019 The New Zealand Treasury commented that, “New Zealand’s low<br />

productivity growth is a long-term problem that has been an issue<br />

across a timeframe <strong>of</strong> generations, not general elections. Raising our<br />

productivity performance is the biggest economic challenge facing New<br />

Zealand and will require a sustained effort on a number <strong>of</strong> fronts.”<br />

FRANCHISING<br />

> BY NATHAN BONNEY<br />

Nathan Bonney is a director <strong>of</strong> Iridium Partners. He can be<br />

reached at nathan@iridium.net.nz or 0275-393-022<br />

It’s perhaps disturbing then<br />

that the Treasury website on<br />

productivity and the associated<br />

whitepapers on the topic<br />

has not been updated since<br />

2019! It’s clearly not been<br />

their priority to focus on what<br />

they defined as, ‘the biggest<br />

issue facing the economy’.<br />

But to be fair, it’s not Treasury’s<br />

sole responsibility to<br />

solve the productivity issue<br />

– picking up on the last part<br />

<strong>of</strong> the statement: “… it will<br />

require a sustained effort on a<br />

number <strong>of</strong> fronts”.<br />

There are many components<br />

and parties that contribute<br />

to productivity, it is not just<br />

a case <strong>of</strong> each worker working<br />

harder; there’s the ‘smarter,<br />

not harder’ cliché, as well as<br />

optimizing the use <strong>of</strong> technology<br />

and what (and how) products<br />

and services are produced.<br />

The franchising sector I<br />

would argue is well and truly<br />

pulling its weight in regard<br />

to productivity; <strong>of</strong>ten being<br />

industry-leading in terms<br />

<strong>of</strong> product <strong>of</strong>fering, service<br />

delivery and, importantly,<br />

innovation.<br />

If we do however come<br />

back to a ‘per-worker’ view <strong>of</strong><br />

productivity, all things being<br />

equal, we see the critical role<br />

that training and development<br />

<strong>of</strong> workers play in improving<br />

productivity. We can identify<br />

franchising as a superhero <strong>of</strong><br />

productivity.<br />

Let’s look at some comparative<br />

data: In 2021 there were<br />

a total number <strong>of</strong> 151,975<br />

people engaged in apprenticeships.<br />

The New Zealand Franchising<br />

Survey covering the<br />

same period identified 156,820<br />

employed in New Zealand<br />

franchises.<br />

Every single one <strong>of</strong> those<br />

employees would have<br />

received training and development<br />

<strong>of</strong> some type, ranging<br />

from basic first-start employee<br />

training, through to complex,<br />

world-leading, best practice<br />

methods <strong>of</strong> providing a wide<br />

variety <strong>of</strong> goods and services.<br />

And then we can look at the<br />

franchisees themselves (who<br />

are not captured in that data):<br />

There are an estimated 32,357<br />

franchised business units operating<br />

in New Zealand.<br />

A Grant Thornton 2014<br />

report on productivity suggested,<br />

“One <strong>of</strong> the greatest<br />

opportunities for New Zealand<br />

to raise productivity lies<br />

in educating the owners and<br />

managers <strong>of</strong> SMEs in the fundamental<br />

principles <strong>of</strong> running<br />

and growing a successful<br />

business.”<br />

Well, it’s the core and<br />

essential role <strong>of</strong> every franchisor<br />

to successfully train their<br />

franchisees to grow and operate<br />

successful businesses.<br />

Government policy<br />

settings need to support<br />

franchising’s role in<br />

training and development<br />

Unfortunately, the current government<br />

and policy setting do<br />

little to support and encourage<br />

the training and development<br />

role played by franchising; in<br />

some circumstances policy settings<br />

such as taxation actually<br />

discourage it.<br />

For franchisees, if we look<br />

at the apprenticeship schemes,<br />

these play a critical role in generating<br />

productivity but are in<br />

many circumstances not suited<br />

to fit hand in glove with the<br />

SME business model <strong>of</strong> many<br />

franchise structures, rendering<br />

the schemes inaccessible.<br />

It’s the core and<br />

essential role <strong>of</strong><br />

every franchisor to<br />

successfully train<br />

their franchisees<br />

to grow and<br />

operate successful<br />

businesses.”<br />

The same applies to training<br />

wages; they do not apply<br />

to employees who are being<br />

trained at work outside the<br />

parameters <strong>of</strong> an industry<br />

training programme. In a tight<br />

labour market, trying to pay<br />

less than minimum wage is<br />

unlikely to be very successful<br />

in attracting and retaining talent.<br />

There’s also a social implication<br />

that most brands would<br />

like to avoid.<br />

I would suggest subsidising<br />

training costs along the lines<br />

<strong>of</strong> an apprenticeship model.<br />

Alternatively, providing tax<br />

incentives would certainly<br />

reward and further encourage<br />

training and development<br />

within the franchise sector.<br />

These don’t necessarily need<br />

to be on a franchisee level<br />

– how about applying a tax<br />

credit for employees that complete<br />

accredited training?<br />

If we look at how initial<br />

franchisee training fees (what<br />

a franchisee pays a franchisor<br />

to learn and be trained in<br />

a system) are treated in terms<br />

<strong>of</strong> taxation, for the franchisor,<br />

training fees are at best usually<br />

cost recovery but treated as<br />

income.<br />

For a franchisee New Zealand<br />

tax policy is not as kind as<br />

in many other countries where<br />

initial training fees (and sometimes<br />

initial franchise fees)<br />

can generate tax <strong>of</strong>fsets for the<br />

franchisee.<br />

Finally, if we look at the<br />

Government’s much self-applauded<br />

Apprenticeship Boost<br />

scheme in relation to boosting<br />

business productivity: as<br />

<strong>of</strong> March <strong>2023</strong>, there were<br />

57,040 participants.<br />

I’m not sure <strong>of</strong> the return<br />

on investment overall <strong>of</strong> the<br />

Government’s $230 million<br />

allocation in the 2022 budget,<br />

but a total <strong>of</strong> 40 <strong>of</strong> these are in<br />

business and management.


16 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

Making an <strong>of</strong>fice fit-for-purpose<br />

As the pandemic’s tail whips its way through our<br />

work psyche and habits, business owners are being<br />

challenged on what constitutes a viable, marketrelevant<br />

workplace in the bid to retain staff and attract<br />

new recruits.<br />

<strong>Bay</strong>leys’ national director <strong>of</strong>fice<br />

leasing and real estate advisory,<br />

Steve Rendall says after an<br />

extended period <strong>of</strong> flux and staff routinely<br />

working from home, business<br />

owners are now grappling with what<br />

today’s <strong>of</strong>fice should ultimately look<br />

and feel like.<br />

“We’re seeing a distinct flight to<br />

quality with companies seeking better<br />

functioning spaces to help get staff<br />

back to the <strong>of</strong>fice to collaborate and<br />

build culture.<br />

“Some decision makers are trying<br />

to better understand likely working<br />

trends in the longer term before making<br />

wholesale changes, while others<br />

are reducing their footprints or clipping<br />

on flex space where required.”<br />

Jonas Brodie, director and head <strong>of</strong><br />

client relations at workplace strategy,<br />

design and construct firm StudioDB,<br />

says before designing or refitting<br />

an <strong>of</strong>fice space, the questions to be<br />

asked <strong>of</strong> clients are: what are the<br />

overall project objectives, how would<br />

you define success and why have an<br />

<strong>of</strong>fice?<br />

“It’s a progressive journey and we<br />

encourage our clients to be transparent<br />

and share their business strategy<br />

which gives us considerable insight<br />

into how they may look to transition<br />

into a new way <strong>of</strong> working or remain<br />

status quo.<br />

“We need to have tools that measure<br />

efficiency and performance<br />

because what can be measured, can<br />

be managed, so for a project to be<br />

successful, it is vital to come up with<br />

a data set that does this.<br />

“We also delve into the roles <strong>of</strong><br />

those within the <strong>of</strong>fice and ask what’s<br />

best for the individual, their team, and<br />

the business overall so we can take<br />

an unbiased balanced approach and<br />

understand how activities are best<br />

done across those pillars.”<br />

Brodie believes sustainability is the<br />

next big thing for <strong>of</strong>fice workplaces<br />

to nail and says, “our industry needs<br />

to be making measurable progress<br />

on sustainability while making it less<br />

complex and more affordable for all.”<br />

Tim Ray, commercial manager<br />

for Platform Consulting Group says<br />

every business it works with has a<br />

unique way <strong>of</strong> working in the hybrid<br />

environment and requires a purposeful<br />

space built around work flow and<br />

human connection.<br />

“The <strong>of</strong>fice environment now<br />

needs to be measurably better than<br />

the home <strong>of</strong>fice and be a place to<br />

reconnect with people so we design<br />

spaces with a welcoming entrance<br />

incorporating a high end hospitality<br />

experience for employees, and multiple<br />

collaboration points to make the<br />

commute worthwhile and to support<br />

the <strong>of</strong>fice day.”<br />

Ray says new and remodel<br />

fitouts are investing in more flexible,<br />

multi-functional spaces with<br />

adaptable furniture and integrated<br />

technology.<br />

“Think technology-enabled stand<br />

up/huddle spaces, digital whiteboard<br />

spaces for a visual connection in the<br />

open plan environment and smaller<br />

meeting rooms with better integration<br />

for video conferencing.<br />

“Equally important are spaces to<br />

disconnect from tech’, with informal<br />

collaborative lounge space, and open<br />

areas in the <strong>of</strong>fice with casual seating<br />

Equally important are<br />

spaces to disconnect<br />

from tech’, with<br />

informal collaborative<br />

lounge space, and<br />

open areas in the<br />

<strong>of</strong>fice with casual<br />

seating arrangements<br />

encouraging a playwork-rest<br />

workplace.”<br />

arrangements encouraging a playwork-rest<br />

workplace.<br />

“With a 70-80 percent occupancy<br />

rate, clients see that more space can<br />

be dedicated to a structure that’s best<br />

for a team approach rather than the<br />

individual.”<br />

Scott Compton, who leads interior<br />

design for architects Warren &<br />

Mahoney says the firm’s broad and<br />

connected team knows that every<br />

client group is a unique amalgam <strong>of</strong><br />

many things.<br />

“The key questions we ask clients<br />

now are essentially the same as they<br />

always were, but are perhaps more<br />

relevant today and revolve around<br />

presence, purpose, and innovation.<br />

“Why will your people come to<br />

the <strong>of</strong>fice, what will the <strong>of</strong>fice need to<br />

do and provide for your people, and<br />

what is the unique aspiration for your<br />

workplace?”<br />

Compton says individual productivity,<br />

collaboration, team culture, and<br />

wellbeing are all inextricably linked<br />

and businesses need as much <strong>of</strong> each<br />

<strong>of</strong> those as they can get.<br />

“Collaboration is the pillar that’s<br />

still a work in progress, as virtual collaboration<br />

can be isolating for individuals<br />

and ideal hybrids do not yet<br />

exist.<br />

“We urge each client to think<br />

carefully about the big, aspirational,<br />

unique idea for their <strong>of</strong>fice environment<br />

that will excite, inspire and<br />

engage their people.”<br />

Source: https://www.bayleys.co.nz/<br />

workplace/<strong>of</strong>fice/insights/<br />

making-an-<strong>of</strong>fice-fit-for-purpose<br />

At <strong>Bay</strong>leys, we believe relationships are what businesses are built on and how they<br />

succeed. We understand that to maximise the return on your property you need:<br />

Pr<strong>of</strong>essional property management<br />

A business partner that understands your views and goals<br />

Contact the <strong>Bay</strong>leys Tauranga Commercial Property Management team today.<br />

<strong>Bay</strong>leys Tauranga<br />

Commercial Property Management<br />

07 579 0609<br />

jan.cooney@bayleystauranga.co.nz<br />

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008<br />

ALTOGETHER BETTER<br />

Residential / Commercial / Rural / Property Services


<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 17<br />

Two steps, too easy<br />

Ronald Reagan may very<br />

well have said that the most<br />

terrifying words in the English<br />

language were “I’m from the<br />

government and I’m here to<br />

help”, but believe me there are<br />

many government agencies<br />

out there providing fantastic<br />

tools, advice, and services<br />

for small and medium sized<br />

businesses. Real, tangible, and<br />

valuable help.<br />

In last month’s column I wrote about the<br />

resources and advice available from the<br />

Privacy Commissioner and this month it’s<br />

time to promote the services <strong>of</strong> CERT NZ.<br />

The Computer Emergency Response<br />

Team was set up in 2016 to receive cyber<br />

incident reports, track cyber security incidents<br />

or attacks and provide advice and<br />

alerts on how to respond and prevent further<br />

attacks. CERT NZ works with counterpart<br />

agencies across the world and other NZ<br />

agencies such as NetSafe, the Department<br />

<strong>of</strong> Internal Affairs and NZ Police.<br />

CERT NZ’s “Two Steps, Too Easy” campaign<br />

runs from 22 May <strong>2023</strong> to 22 <strong>June</strong><br />

<strong>2023</strong>. This campaign supports SMBs by<br />

promoting examples <strong>of</strong> companies who are<br />

using Two-Factor Authentication (2FA) to<br />

protect their business and customer data.<br />

Visit their website at www.cert.govt.nz<br />

to view their resources and subscribe to their<br />

updates. You can customise the information<br />

that you are presented with by selecting<br />

Individual, <strong>Business</strong> or IT Specialists.<br />

This campaign includes advice from<br />

SMB owners who received dodgy invoices,<br />

fraudulent customer orders, contact from<br />

alleged suppliers who weren’t legitimate<br />

and suffered financial and/or data loss.<br />

They’re all saying that implementing 2FA<br />

plays an important part in reducing risk and<br />

relieving anxiety about future attacks. Their<br />

stories and experiences are relatable.<br />

2FA is a security system that requires two<br />

distinct forms <strong>of</strong> identification in order to<br />

access something. The first factor is a password,<br />

and the second factor may include a<br />

text sent to your smartphone or email and<br />

biometrics using your fingerprint, face or<br />

Clarity Distillery Company co-founders<br />

George White and Stephanie<br />

Downer only launched their first line<br />

<strong>of</strong> spirits in March, making a splash in the<br />

New Zealand market and entering the competition<br />

just three weeks later.<br />

The double gold designation announced<br />

in late April, is awarded to the few entries<br />

that receive gold medal ratings by all members<br />

<strong>of</strong> the judging panel. This year, there<br />

were more than 5500 entries from around<br />

the world.<br />

“Winning any award is amazing, but<br />

double gold is truly phenomenal and<br />

exceeded our expectations,” George says.<br />

George says despite feedback from<br />

friends and family that they should enter<br />

their more traditional <strong>2023</strong> gin, they had a<br />

gut feeling to go with their dry gin. “We created<br />

our dry gin to be enjoyed in both summer<br />

and winter, with warm and comforting<br />

notes for winter and the option to add a slice<br />

<strong>of</strong> lemon or tonic in the summer.<br />

Receiving an award in the competition<br />

not only helps brands stand out in international<br />

markets, but is a critical next step<br />

for any producer to earn recognition in the<br />

TECH TALK<br />

retina. While 2FA does improve security it<br />

is not fool pro<strong>of</strong>. Not implementing 2FA is,<br />

however, foolish.<br />

Who are you going to call if you ever<br />

receive a message on your computer that<br />

reads something like, “Your network has<br />

been penetrated and your files are encrypted<br />

by x. If for some reason your read this<br />

text before the encryption ended, this can<br />

be understood by the fact that the computer<br />

slows down, and your heart rate has<br />

increased due to the inability to turn it <strong>of</strong>f,<br />

then we recommend you move away from<br />

> BY YVONNE BLANCH<br />

Yvonne Blanch is an Account Manager at Stratus Blue.<br />

She can be contacted at yvonne@stratusblue.co.nz<br />

the computer and accept that you have been<br />

compromised.”? You’re going to need government<br />

help as well as the assistance <strong>of</strong><br />

your trusted IT support company.<br />

You have a responsibility to your business,<br />

your staff, your clients and yourself<br />

to take cybersecurity seriously before you<br />

need it.<br />

Ronald Reagan also said, “To sit back<br />

hoping that someday, someway, someone<br />

will make things right is to go on feeding<br />

the crocodile, hoping he will eat you last –<br />

but eat you he will.”<br />

TAURANGA DISTILLERY<br />

MAKES GLOBAL HEADLINES<br />

A fledging Tauranga-based distillery has made global waves after taking out a double gold award<br />

for their dry gin at the <strong>2023</strong> San Francisco World Spirits Competition.<br />

industry and with consumers.<br />

George says while Clarity Distilling<br />

Company has just started out, they have big<br />

plans for the brand, branching out further in<br />

New Zealand and internationally.<br />

“We are immensely proud to showcase<br />

our gin to the world and it’s an honour to<br />

showcase it as a product <strong>of</strong> New Zealand.”<br />

With a background in business management<br />

and childcare, George and Stephanie<br />

decided <strong>2023</strong> was the year to take the leap<br />

with their distillery.<br />

Armed with a passion for gin and shrewd<br />

business acumen, the pair have poured all<br />

their efforts into the start-up and are thrilled<br />

to be recognised by one <strong>of</strong> the world’s most<br />

prestigious spirits competitions.<br />

Founded in 2000, the San Francisco<br />

World Spirits Competition is the oldest and<br />

largest competition <strong>of</strong> its kind.<br />

The San Francisco World Spirits Competition<br />

is one <strong>of</strong> the most respected and competitive<br />

spirits competitions in the world,<br />

with entries from more than 30 countries.<br />

The judges evaluate the entries blindly,<br />

based on a range <strong>of</strong> factors, including<br />

aroma, taste, finish, and overall quality.<br />

<strong>2023</strong> winners<br />

selected for the Page/<br />

Acorn Engineering<br />

Scholarship<br />

In May the Acorn Foundation announced the recipients<br />

<strong>of</strong> the <strong>2023</strong> Page/Acorn Engineering Scholarship.<br />

The scholarships are awarded annually to<br />

second-year apprentices at local engineering firms,<br />

thanks to local Acorn donors Bob and Pat Page.<br />

Recipients and their respective workplaces<br />

will receive funding for two years to assist with<br />

expenses and equipment.<br />

Recipients <strong>of</strong> the <strong>2023</strong> Page/Acorn Engineering<br />

Scholarship are:<br />

• Adriaan Meyer, Otūmoetai: Boshier<br />

Engineering<br />

• Bailey Snowling, Te Puke: Page Macrae<br />

Engineering<br />

• Eron Manabat, Ohauiti: Page Macrae<br />

Engineering<br />

• Ezra Keenan, Whakamarama: Robert Page<br />

Engineering Limited<br />

• Joshua Conroy, Te Puke: Page Macrae<br />

Engineering<br />

• Lewis Graham, Poike: Page Macrae<br />

Engineering<br />

• Te Mawae McAllister, Te Puke, Impact<br />

Engineering<br />

An evening awards ceremony is held every<br />

second year to celebrate scholarship winners with<br />

their families and workplace representative – this<br />

event will take place next year.<br />

The Page/Acorn Engineering Scholarship was<br />

established in 2008 by the late Bob and Pat Page to<br />

reward and encourage apprentices who go above<br />

and beyond expectations. Bob Page co founded<br />

local firm Page and Macrae Engineering in 1953<br />

and was passionate about seeing young people<br />

succeed.<br />

Nearly 70 apprentices and their workplaces<br />

across the Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> have received<br />

support thanks to the generosity <strong>of</strong> Bob and Pat<br />

Page. Lori Luke, CEO <strong>of</strong> the Acorn Foundation,<br />

said “Every year we look forward to awarding<br />

these deserving apprentices this scholarship, and<br />

we get a lot <strong>of</strong> satisfaction from seeing them succeed<br />

in their chosen career. Bob and Pat Page<br />

would be absolutely thrilled that their dream <strong>of</strong><br />

assisting local apprentices to achieve their goals<br />

has come so far.”<br />

Whakatane business<br />

Manuka Performance<br />

partners to expand<br />

into Asia<br />

Manuka Performance is a nutrition company<br />

located in Whakatane, New Zealand. The<br />

company develops and manufactures a<br />

range <strong>of</strong> natural nutrition products based around<br />

the globally recognized health properties <strong>of</strong><br />

Manuka Honey.<br />

Many New Zealand start-up brands face challenges<br />

in connecting with global markets. However,<br />

Manuka Performance has powered through<br />

this challenge by partnering with Eastern Bridge<br />

Global, an experienced international expansion<br />

firm with dedicated expertise in Asia.<br />

By leveraging Eastern Bridge Global’s consumer<br />

research and market knowledge, Manuka<br />

Performance has positioned itself as a disruptive<br />

and standout brand in the supplement market.<br />

The partnership has allowed Manuka Performance<br />

to effectively localise its marketing strategies<br />

for its target consumers in Asia, including<br />

digital marketing tactics such as social activations<br />

with Key Opinion Leaders (KOLs) and social<br />

media influencers.<br />

Eastern Bridge Global CEO Lewis O’Donnell<br />

has praised the partnership, stating: “Manuka<br />

honey has already gained popularity among consumers<br />

in China, who are aware <strong>of</strong> its numerous<br />

benefits. This has helped Manuka Performance<br />

mitigate barriers to entry and introduce its<br />

sports-specific Manuka Honey supplement into<br />

the market with success.”<br />

Manuka Performance Co-Founder and CEO<br />

Tristan Vine is excited about the partnership.<br />

“China presents a huge and exciting market for<br />

our nutraceutical products across all categories. It<br />

also presents many challenges to enter, maintain &<br />

grow. To execute successfully it’s crucial to partner<br />

with the right people who have experience,<br />

knowledge and established logistics & channels<br />

across the region,” he said.<br />

This partnership represents a significant milestone<br />

for Manuka Performance and its mission to<br />

provide premium functional supplements to athletes<br />

and health-conscious consumers worldwide.


18 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

STRONG ECONOMIC<br />

PERFORMANCE IN<br />

TAURANGA AND<br />

WESTERN BAY<br />

In May Priority One chief executive Nigel Tutt<br />

highlighted findings <strong>of</strong> the region’s latest quarterly<br />

economic data.<br />

According to Tutt, the economic results show<br />

Tauranga and the Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> region<br />

remain in good economic shape, despite the<br />

impacts <strong>of</strong> inflation, higher interest rates and a<br />

weaker kiwifruit season.<br />

“While we might have expected some downturn,<br />

given the signalling by Government and the<br />

Reserve Bank, there has not been much evidence<br />

<strong>of</strong> that to date, both locally or nationally, with economic<br />

growth for Tauranga and Western <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> at 3.9% vs the national rate <strong>of</strong> 2.9% for the<br />

latest quarter. The job market is still strong, with<br />

all employment indicators either the same or stronger<br />

quarter on quarter”, he noted.<br />

“Relatively strong economic data across the<br />

country means that we can expect inflation to stick<br />

around and monetary policy to be tight. While<br />

businesses will be more cautious than before due<br />

to harder conditions, the tight employment market<br />

and its effect on staff attraction and retention<br />

should be at the forefront <strong>of</strong> business thinking.”<br />

TARGETED BUDGET<br />

DELIVERS SMALL<br />

TAX SURPRISE<br />

The recent tightly targeted Budget delivers support<br />

for those who need it most, as well as a small<br />

tax surprise says Chartered Accountants ANZ NZ<br />

Country Head Peter Vial FCA.<br />

“Delivering support to those that need it without<br />

stoking inflation, while responding to the<br />

cyclone and flooding was always going to be the<br />

challenge in this Budget.”<br />

“Although this looks like one <strong>of</strong> those budgets<br />

where no one will be hugely happy, that’s an indication<br />

<strong>of</strong> the constrained situation the country is<br />

in.”<br />

“Unlike last year’s budget which included a<br />

heavily criticised one-<strong>of</strong>f cost <strong>of</strong> living payment<br />

that went to a lot <strong>of</strong> people who didn’t need it, this<br />

year’s budget is much more targeted.”<br />

“Some measures such as removal <strong>of</strong> the prescription<br />

charge will benefit everyone, but most<br />

are aimed at those most in need. Public transport<br />

subsidies for children and young people have the<br />

added benefit <strong>of</strong> encouraging better environmental<br />

outcomes.”<br />

“Tax cuts were obviously unaffordable and<br />

would have stoked inflation, but there was a little<br />

tax surprise in the alignment <strong>of</strong> the trustee tax rate<br />

with the 39% top marginal tax rate.”<br />

“Whether this is a ‘major tax change’ is a moot<br />

point.”<br />

“The $5.7 billion spike in income taxed at the<br />

33% trustee rate in the first year <strong>of</strong> the 39% top<br />

marginal tax rate is all the evidence that the Government<br />

needed to respond.”<br />

“It is a relief to hear that the trustee rate change<br />

will be subject to full Select Committee scrutiny.<br />

This should allow the opportunity for any unexpected<br />

consequences and issues to be addressed.”<br />

“Not addressing other distortions in the tax<br />

system confirms that this Government, like others<br />

before it, has put broader issues with the tax system<br />

in the too hard basket.”<br />

Peter Vial<br />

CEO <strong>of</strong> New Zealand<br />

Avocado to step aside<br />

Linda Flegg, Chair <strong>of</strong> NZ Avocado<br />

Growers’ Association announced in<br />

May the resignation <strong>of</strong> their CEO Jen<br />

Scoular after 12 years in the role.<br />

“Jen has served us tirelessly over the<br />

past 12 years and her achievements along<br />

the way are many. When Jen took up the<br />

role after a four-year term as a trade diplomat<br />

in Hamburg, Germany, our industry<br />

was struggling and lacked engagement,<br />

communication and systems, which gave<br />

Jen a lot to focus on,” says Linda Flegg.<br />

Under her leadership industry value<br />

increased from $82m in 2011-12 to $231m<br />

in 2021, and the New Zealand market value<br />

from $19m to $62m in 2021-22. During her<br />

tenure the industry successfully achieved<br />

market access for avocados into both the<br />

China and India market, joined the biosecurity<br />

partnership with the government<br />

and achieved the first horticulture primary<br />

growth partnership in 2014, which finished<br />

in December 2022.<br />

The successful primary growth partnership<br />

with Crown investment allowed real<br />

change in how the industry operated, with<br />

strong external investment across a number<br />

<strong>of</strong> areas where investment from grower<br />

levies alone was not enough to make the<br />

required change.<br />

The PGP required the industry to put<br />

together a five-year plan, and later a business<br />

plan to extend the programme and<br />

funding for a further three years.<br />

Those strategic plans were reviewed<br />

and approved by an independent panel<br />

<strong>of</strong> experts, and the PGP itself had a MPI/<br />

industry steering group with an independent<br />

chair.<br />

That external, independent contribution<br />

to the strategy and governance <strong>of</strong> our sector<br />

provided additional, independent thinking,<br />

Submissions prepared by Tauranga’s<br />

Urban Task Force highlight gaps<br />

between the desired outcomes <strong>of</strong><br />

urban intensification and the reality <strong>of</strong> the<br />

planning policies proposed by the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> Regional Council (BOPRC).<br />

UTF Chairman, Scott Adams, says the<br />

two submissions on Plan Change 6 (PC6)<br />

which are due to be presented next month<br />

reveal the importance <strong>of</strong> getting the foundations<br />

right to ensure we can build a city that<br />

meets the needs <strong>of</strong> the community for many<br />

years to come.<br />

“We have no land available for development.<br />

PC6 is supposed to open up the<br />

opportunity to intensify building in current<br />

residential areas, providing the housing that<br />

the city so desperately needs. Unfortunately,<br />

we believe the current plan change drafted<br />

by the BOPRC has been worded in such a<br />

way that development <strong>of</strong> the scale needed<br />

won’t be viable,” says Adams.<br />

UTF support the aim <strong>of</strong> intensification<br />

in urban areas, but only if the changes are<br />

based on sound planning policy which<br />

<strong>of</strong>fers a clear path to rectifying the region’s<br />

chronic housing shortage.<br />

“How is Tauranga supposed to move forward<br />

and build more capability and capacity<br />

for our community if the right plan changes<br />

and details have not been approved?<br />

“PC6 gives no consideration to a Future<br />

Development Strategy. The strategy is a<br />

crucial piece <strong>of</strong> work to define how our<br />

region should grow over the next 50 years<br />

and should have been a central element <strong>of</strong><br />

the way in which this policy was developed.<br />

Jen Scoular<br />

and ensured the plan optimised delivery for<br />

the industry.<br />

Linda Flegg says that, “The 10 th World<br />

Avocado Congress here in New Zealand<br />

was a fitting finale for Jen and with five<br />

years in the planning, against the odds <strong>of</strong><br />

Covid and border closures, it was a phenomenal<br />

success.”<br />

Eight keynote speakers from five countries,<br />

and 130 presentations from 16 countries<br />

allowed the global sector to discuss<br />

both opportunities and challenges. The<br />

sector is faced with significant increases in<br />

supply not yet matched by investment into<br />

market demand, and global media seeks<br />

How can long-term growth patterns be<br />

absent from this plan change?<br />

“It’s vital that plan changes such as this<br />

are based on sound planning policy which<br />

will rectify the capacity shortage, whilst<br />

also avoiding unnecessary and inefficient<br />

process and uncertainty,” he says.<br />

Plan Change 6 is one <strong>of</strong> several amendments<br />

to regional planning policy required<br />

by the government as part <strong>of</strong> the National<br />

Policy Statement-Urban Development<br />

(NPS-UD).* This new legislation directs<br />

regional councils to enable higher density<br />

housing to address nationwide shortages.<br />

One <strong>of</strong> concerns raised by UTF with<br />

BOPRC’s proposed changes is the exclusion<br />

<strong>of</strong> developments under 5 hectares.<br />

“There is no reason why smaller scale<br />

developments cannot be considered under<br />

this policy. The exclusion <strong>of</strong> sites under the<br />

5-hectare limit is contrary to guidelines set<br />

by the NPS-UD.<br />

“There are many smaller sites throughout<br />

the region which can play an important<br />

role in providing land for housing and business<br />

use,” says Adams.<br />

UTF also want the policy change to provide<br />

for intensification in smaller towns in<br />

the region.<br />

“As it’s currently worded, PC6 will<br />

exclude expansion in existing areas such as<br />

Paengaroa and parts <strong>of</strong> Te Puke. Ensuring<br />

we have sufficient supply <strong>of</strong> future land for<br />

urban development will rely on areas such<br />

as this becoming available for development.<br />

“The proposed policy acts to severely<br />

limit the opportunities for growth despite<br />

to challenge the sustainability <strong>of</strong> the sector.<br />

The congress shared some very strong<br />

actions being taken across sustainability, in<br />

most producing countries, and activated a<br />

call to collectively take back the narrative<br />

on sustainability.<br />

“With 1,160 delegates from 33 countries,<br />

the congress was a wonderful opportunity<br />

to put our industry and New Zealand on the<br />

world stage. Fieldays on the two days leading<br />

up to the congress took 760 delegates on<br />

18 buses to 10 different locations, allowing<br />

many <strong>of</strong> the 750 overseas delegates to see<br />

the innovation and passion on our avocado<br />

orchards. Delegates loved the open-hearted<br />

welcome from the kiwi hosts”, says Linda<br />

Flegg.<br />

Jen developed and led an amazing team<br />

who work strongly together to support<br />

growers, packers and marketers to grow the<br />

value <strong>of</strong> the NZ avocado sector. That team<br />

was instrumental in the success <strong>of</strong> the World<br />

Avocado Congress and the value created<br />

for the avocado sector from the visibility<br />

achieved.<br />

Jen will remain in the role until mid-August<br />

and will take the opportunity to farewell<br />

some <strong>of</strong> the 1,400 avocados growers<br />

across the growing regions. She has always<br />

loved the part <strong>of</strong> her role that is out on<br />

orchards meeting growers and seeing the<br />

innovation happening on our orchards. Jen<br />

remains an avocado grower and member <strong>of</strong><br />

the organisation.<br />

Linda Flegg commented that “On behalf<br />

<strong>of</strong> the board, growers and industry parties<br />

we thank Jen for her commitment to delivering<br />

value to growers through a very strong<br />

growth period, and growing the visibility <strong>of</strong><br />

our sector, and <strong>of</strong> avocados, both in New<br />

Zealand and globally. She has left a legacy<br />

that will require some big shoes to fill.”<br />

UTF says future Tauranga<br />

development relies on<br />

‘getting the basics right’<br />

this being the desired outcome <strong>of</strong> the<br />

NPS-UD. The <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> is crying out for<br />

sensible planning policy which addresses<br />

the years <strong>of</strong> poor growth management.<br />

“Now’s the time to get it right, and we’re<br />

encouraging the BOPRC to ensure this vital<br />

policy sets the scene for the kind <strong>of</strong> development<br />

the region so desperately needs,”<br />

says Adams.<br />

What is the NPS-UD?<br />

The National Policy Statement-Urban<br />

Development (2020) (NPS-UD) introduced<br />

requirements for regional councils to amend<br />

their Regional Policy Statement to be more<br />

responsive to urban development proposals<br />

and provide support to intensification<br />

<strong>of</strong> urban areas. Their purpose is to enable<br />

additional development capacity, regardless<br />

<strong>of</strong> whether it is planned in existing planning<br />

documents, and to contribute to well-functioning<br />

urban environments. The NPS-UD<br />

also requires local authorities to take into<br />

account the principles <strong>of</strong> the Treaty <strong>of</strong><br />

Waitangi (Te Tiriti o Waitangi) in planning<br />

decisions relating to urban environments.<br />

Under the NPS-UD regional councils are<br />

required to:<br />

• Take into account Te Tiriti o Waitangi<br />

principles<br />

• Provide criteria for assessing private<br />

plan changes for un-anticipated or out <strong>of</strong><br />

sequence urban development proposals<br />

for urban environments<br />

• Enable intensification <strong>of</strong> urban<br />

environments


<strong>June</strong> <strong>2023</strong> BAY OF PLENTY BUSINESS NEWS 19<br />

Is it just me, or is everyone else also<br />

struggling to understand what he said?<br />

I<br />

know you can’t answer<br />

me directly, but this is not<br />

intended to be an entirely<br />

rhetorical question: Does anyone<br />

else have trouble deciphering<br />

important lines <strong>of</strong> dialogue<br />

in movies or TV shows<br />

nowadays?<br />

Be honest, has anyone<br />

replayed the crucial scene 4-5<br />

times and looked blankly at<br />

everyone else on the couch<br />

and said, “I haven’t got a clue<br />

what he just said … but I sense<br />

it was a really critical to the<br />

plot.”<br />

I’ve been curious to know<br />

if it’s just me. Have you ever<br />

noticed? seemed an obvious<br />

column in which to explore<br />

this problem further.<br />

I decided to do a little<br />

research. It appears it may not<br />

be ‘just me’. I’m not sure if<br />

this revelation makes me feel<br />

better <strong>of</strong> not – there appear to<br />

be some logical reasons why at<br />

the end <strong>of</strong> episode five, when<br />

all has been revealed, I’m still<br />

not sure who killed the dead<br />

HAVE YOU EVER NOTICED?<br />

> BY ALAN NEBEN<br />

Alan Neben is a Mount Maunganui local and experienced New Zealand<br />

publisher. His columns provide a light-hearted perspective on social<br />

changes effecting New Zealanders.<br />

guy – because, although all has<br />

apparently been revealed – and<br />

despite replaying the crucial<br />

frames when the ‘possible’<br />

confession was delivered/<br />

mumbled by the character I<br />

least expected to be a murderer<br />

– I still couldn’t make out what<br />

he said.<br />

According to Vox journalist<br />

Edward Vega, this poor-quality<br />

dialogue sound phenomenon is<br />

real and there are three main<br />

reasons:<br />

1. Dynamic range: in simple<br />

terms, if you are mixing the<br />

sound for a movie, you have<br />

to make sure the explosions<br />

are louder than the voices<br />

because, well, to be realistic,<br />

the sound <strong>of</strong> a bomb<br />

dropping in your neighbours<br />

backyard is in real<br />

life quite a bit louder than<br />

the volume <strong>of</strong> me talking<br />

to our dog – this is called<br />

dynamic sound range.<br />

2. Naturalism in performance:<br />

Warner Brothers<br />

dialogue editor Austen<br />

Olivia Kendrick explains<br />

that movie sound technology<br />

has evolved, and we<br />

now have wireless microphones<br />

which can be put<br />

on actors, so they no longer<br />

need stand in one place and<br />

project; they can now be<br />

more natural and go about<br />

their craft with a new-found<br />

technique – mumbling.<br />

Apparently re-recording<br />

dialogue (ADR) after the<br />

shoot is not so simple for<br />

actors either; trying to lip<br />

sync their original mumbling<br />

performance to be<br />

even remotely understandable<br />

is, in Hollywood parlance,<br />

non-viable (equals<br />

too expensive ‘cos we<br />

make our money in the theatre,<br />

not in your lounge).<br />

3. Downmixing: movies<br />

are mixed and optimised<br />

for hi-tech theatres – eg<br />

Dolby Atmos – say for<br />

theatres with 128 channel<br />

sound systems. Then the<br />

producers ‘downmix’ for<br />

television or phones …<br />

DANGER! … 128 channel<br />

sound down to 1-2 channels<br />

will invariably mean ‘not<br />

clear’ sound.<br />

As a friend recently pointed<br />

out to me, “you can’t even see<br />

the small speakers in your TV<br />

[or my phone either, I guess] –<br />

no wonder you couldn’t hear<br />

what the dude with the shooter<br />

was saying as he ran away. Get<br />

a home theatre surround sound<br />

system man.”<br />

Have we really advanced,<br />

or have we actually gone backwards?<br />

… I always knew what<br />

the killer said when I watched<br />

my PYE* black and white television<br />

back in the day – now I<br />

have to buy a home theatre to<br />

find out who the killer is!<br />

A recent survey <strong>of</strong> 1200<br />

Americans showed half <strong>of</strong><br />

them are using closed captioning<br />

most <strong>of</strong> the time when<br />

viewing movies and TV (this<br />

figure is even higher for Gen-<br />

Z’s at close to 70%), not just<br />

hearing-impaired people.<br />

Although some are simply<br />

TikTok and Insta styles<br />

du jour – captions seem to be<br />

included by default on most<br />

posted video content I view<br />

daily – the biggest number <strong>of</strong><br />

closed caption users use them<br />

because dialogue is just so<br />

hard to understand.<br />

Consider this: I can always<br />

hear what the guy from Harvey<br />

Norman is yelling at me in<br />

A recent survey <strong>of</strong><br />

1200 Americans<br />

showed half <strong>of</strong><br />

them are using<br />

closed captioning<br />

most <strong>of</strong> the time<br />

when viewing<br />

movies and TV.”<br />

their ads – even though I don’t<br />

want to know and it’s delivered<br />

with such lightning speed<br />

and incredible volume that I<br />

<strong>of</strong>ten feel a little bilious when<br />

I’m unexpectedly ambushed<br />

by him.<br />

I hate saying this, but<br />

maybe the Harvey Norman guy<br />

should be dubbing the BBCs<br />

drama series – I know that<br />

means Tom Hardy will always<br />

have a loud Australian accent<br />

from now on, but at least we’d<br />

know he was innocent.<br />

*Interesting local trivia: the<br />

PYE factory in Waihi was the<br />

first NZ company to commercially<br />

produce locally made<br />

NZ TVs in 1959.<br />

The multi-generational workforce<br />

challenge<br />

The dynamics <strong>of</strong> the workforce are everchanging<br />

and as employers we find ourselves<br />

<strong>of</strong>ten needing to understand, engage with<br />

and manage a multitude <strong>of</strong> generations<br />

within our workforce.<br />

Depending on the size<br />

<strong>of</strong> your company, it is<br />

possible you may have<br />

representation across four different<br />

generations within your<br />

workforce, and what works for<br />

one generation may simply not<br />

work for another. Each generation<br />

comes with its own intricacies<br />

and unique approach<br />

to work, and as employers,<br />

understanding these key drivers,<br />

motivations and strengths<br />

can help encourage a more<br />

engaged and harmonious work<br />

environment where each generation’s<br />

strengths are recognised<br />

and worked to.<br />

You may well have found<br />

yourself with staff from the<br />

Silent Generation (although<br />

most will be well into retirement<br />

age), Baby Boomers,<br />

Generation-X, Millennials and<br />

now, Generation-Z and Generation<br />

Alpha.<br />

But what are the general<br />

differences between them<br />

and how can business owners<br />

best utilise their strengths?<br />

Here’s a snapshot <strong>of</strong> the<br />

generations that you are likely<br />

to encounter within your workforce<br />

and some <strong>of</strong> the traits<br />

that each are renowned for.<br />

Firstly, we have “Baby<br />

Boomers”, known for their<br />

strong work ethic and dedication.<br />

They bring a wealth <strong>of</strong><br />

knowledge and experience to<br />

the team, along with strong<br />

networking, mentoring, and<br />

problem-solving skills.<br />

Next is “Generation-X”, an<br />

independent and self-reliant<br />

generation who are adaptable<br />

and resourceful; again they<br />

have strong problem-solving<br />

skills, are comfortable with<br />

technology and value a good<br />

work-life balance.<br />

The “Millennials/Generation-Y”<br />

need no introduction.<br />

This generation is tech-savvy<br />

and adaptable to new technologies.<br />

They are capable<br />

multi-taskers, collaborative<br />

and team oriented. Also <strong>of</strong> note<br />

is their entrepreneurial mindset.<br />

Gen-Y embrace diversity<br />

and inclusion.<br />

“Generation-Z” are technologically<br />

fluent and are quick<br />

learners, usually incredibly<br />

comfortable with digital communication.<br />

They are creative<br />

and innovative thinkers and<br />

highly value work-life balance.<br />

Importantly – and as<br />

employers we are seeing this<br />

come through strongly – they<br />

seek meaningful and purpose-driven<br />

work.<br />

The latest generation,<br />

“Alpha”, are a little young to<br />

be in the workforce yet – but<br />

get ready as they are coming.<br />

This will be a technology<br />

driven generation. At a young<br />

age they have already seen<br />

massive changes in society –<br />

it will be interesting to see the<br />

traits that Alpha’s will bring to<br />

the workforce.<br />

HUMAN RESOURCES<br />

> BY KELLIE HAMLETT<br />

Talent ID are Recruitment Specialists and can support you through<br />

your recruitment process. Please feel free to talk to us about this by<br />

calling 07 349 1081 or emailing kellie@talentid.co.nz<br />

How do you manage<br />

the different generations<br />

to create a cohesive, stable,<br />

respectful and engaged<br />

workforce that caters to each<br />

generation’s needs?<br />

Baby Boomers will <strong>of</strong>ten<br />

tell you that “culture” within<br />

the company is <strong>of</strong> little importance<br />

to them, but then Gen Z<br />

and Millennials will generally<br />

tell you that it is one <strong>of</strong> the<br />

most important things and can<br />

<strong>of</strong>ten determine whether they<br />

will stay with the company or<br />

not.<br />

As a Gen X’er, I find myself<br />

right in the middle <strong>of</strong> this generation<br />

range, not afraid <strong>of</strong><br />

hard work, but still able to<br />

adapt to change and embrace<br />

new technology.<br />

But for someone older, it<br />

can be intimidating coming<br />

face-to-face with so much<br />

change.<br />

One thing this blending <strong>of</strong><br />

generations has shown us is<br />

that we have much to learn<br />

from each other. Each generation<br />

has unique experience,<br />

skills and perspectives to bring<br />

to the table, as long as we are<br />

open to learning.<br />

While it can be challenging<br />

to manage a workforce with<br />

multiple generations, if we<br />

understand and appreciate the<br />

unique qualities and strengths<br />

<strong>of</strong> each, we can create a cohesive,<br />

stable and respectful<br />

workplace for everyone. Each<br />

brings with them valuable<br />

perspectives, experience, and<br />

skills.<br />

By embracing these differences<br />

and creating a workforce<br />

that values diversity, businesses<br />

can leverage the collective<br />

strengths <strong>of</strong> a multi-generational<br />

workforce to create<br />

a strong, harmonious environment<br />

for their staff.


20 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

“<br />

”<br />

“We had a lot <strong>of</strong><br />

confidence they’d deliver<br />

what we needed within the<br />

required timeframe, stick to<br />

the budget and deliver<br />

a high-quality product.”<br />

Daniel Kirk, Black & Orange<br />

Development Manager<br />

Offering sweeping water views <strong>of</strong> the harbour and<br />

Mt Maunganui, Vantage is a premium mixed-use<br />

development positioned on the fringe <strong>of</strong> Tauranga’s<br />

CBD, at 359 Cameron Rd.<br />

A collaboration between Black & Orange Property,<br />

Edwards White Architects and BCD Group, it boasts<br />

four levels <strong>of</strong> luxurious apartment living, one level <strong>of</strong><br />

commercial space – including a cafe – and two levels<br />

<strong>of</strong> basement car parking.<br />

Black & Orange Development Manager Daniel<br />

Kirk said his company recruited Fosters to oversee<br />

construction due to prior experience.<br />

“We like fact that Fosters are a local company,<br />

we can talk to senior management easily, as and<br />

when required, and we know they look after their<br />

subcontractors,” he said.<br />

“We had a lot <strong>of</strong> confidence they’d deliver what<br />

we needed within the required timeframe, stick<br />

to the budget and deliver a high-quality product.”<br />

In light <strong>of</strong> New Zealand’s current housing shortage<br />

and Tauranga’s recent population boom, Vantage<br />

was an opportunity to be part <strong>of</strong> the solution,<br />

creating somewhere people could live, work<br />

and play “bang in the heart <strong>of</strong> the city”.<br />

It came with “a heap <strong>of</strong> challenges” such as<br />

managing high-volume traffic, noise and dust<br />

impacts on surrounding homes and businesses,<br />

but Fosters impressed from the word go.<br />

“Right at the front end, when we were negotiating<br />

the contract and trying to hit the budget we needed<br />

to, they were easy to work with,” Daniel said.<br />

“And the way they managed the project on site was<br />

excellent. They were great, right down to dealing<br />

with neighbours and council, and always kept us<br />

informed <strong>of</strong> any potential issues.”<br />

Despite two full Covid lockdowns, supply issues and<br />

cost increases, Vantage was delivered on budget.<br />

“That’s no small feat,” Daniel said.<br />

“On the whole, Fosters’ management <strong>of</strong> the project<br />

has been a whole lot better than what we could<br />

have hoped for.”<br />

Fosters service <strong>of</strong>fering is structured around the full<br />

cycle <strong>of</strong> commercial property. Talk to us about:<br />

Development solutions<br />

Commercial construction<br />

Engineering products<br />

Maintenance planning<br />

and delivery expertise<br />

to care for your property<br />

for years to come. 33 Oak Lane, Judea, Tauranga | 07 570 6000

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