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June 2023 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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8 BAY OF PLENTY BUSINESS NEWS <strong>June</strong> <strong>2023</strong><br />

WEALTH BUILDERS <strong>2023</strong><br />

For advice in<br />

building wealth<br />

with property<br />

investment, talk<br />

to the best<br />

Simon Short, Regional Manager<br />

– Property Brokers <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and<br />

South Waikato<br />

Ian Morgan, Rural Specialist<br />

– Property Brokers<br />

For property investors interested in optimising their<br />

investments, the current economic environment is dishing<br />

up both challenges and opportunities in equal order. The<br />

specialist Property Brokers team has a wealth <strong>of</strong> knowledge<br />

and advice which can be incredibly helpful for property<br />

investors right now.<br />

We spoke to Property Brokers’ <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> and South Waikato regional<br />

manager Simon Short for the December<br />

2022 Thought Leaders feature. At that time,<br />

we asked Simon, “Where is the real estate<br />

industry headed in <strong>2023</strong>?”<br />

His response at the time was very direct:<br />

“With interest rates now elevating, as expected,<br />

to <strong>of</strong>fset inflation, I sense, like many, next year<br />

will be a year <strong>of</strong> further pricing correction and<br />

calibration.”<br />

He felt interest rates would have the largest<br />

bearing on buyer confidence, stating, “Affordability<br />

is now a significant factor with capital<br />

gains no longer as prevalent.”<br />

Fast-forward six months to <strong>June</strong> <strong>2023</strong>, and<br />

his read <strong>of</strong> the anticipated <strong>2023</strong> market was<br />

obviously pretty well ‘spot on’.<br />

Property Brokers’ story<br />

Property Brokers has grown rapidly from humble<br />

provincial beginnings to now be New Zealand’s<br />

largest, fastest-growing provincial real<br />

estate brand.<br />

As one <strong>of</strong> Heartland New Zealand’s largest<br />

real estate businesses, they list and sell an enormous<br />

amount <strong>of</strong> provincial property, whether<br />

residential, rural, lifestyle, commercial or<br />

industrial.<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> Trends <strong>2023</strong><br />

Property Brokers now has <strong>of</strong>fices across the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> in Whakatane, Rotorua, Te Puke,<br />

Papamoa, Tauranga, Tauriko, and Te Puna.<br />

The company has established seven <strong>of</strong>fices<br />

across the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> region in the last<br />

three-and-a-half years.<br />

“We have great people who care about adding<br />

as much value as possible for our clients.<br />

Our number one objective is to give all <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> property owners the very best service<br />

we have to <strong>of</strong>fer.”<br />

Simon believes there is a real awareness <strong>of</strong><br />

Property Brokers across the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> now.<br />

“We envisage that will continue as more<br />

people come to appreciate the strength we <strong>of</strong>fer<br />

right across the nation. We are not franchised;<br />

therefore, our emphasis is always on connection<br />

and adding as much value as we can to<br />

benefit those around us.<br />

Rural property perspectives<br />

We asked Property Brokers’ <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and<br />

Northland rural manager Ian Morgan about the<br />

outlook for rural investors.<br />

He feels Property Brokers <strong>of</strong>fers rural buyers<br />

and sellers a real advantage – “Property<br />

Brokers’ rural team brings a wealth <strong>of</strong> experience<br />

and understanding to the information<br />

required to make an informed decision to any<br />

farming investments.”<br />

His advice to those investors buying and<br />

those selling in the sector: “It is always about<br />

timing, and presently the Agri sector looks a<br />

very attractive proposition with quality produce<br />

diminishing globally. But rural is a long<br />

game, and the investor needs to be clear about<br />

this.”<br />

Regarding the challenges and opportunities<br />

for rural investors in the year ahead: “Although<br />

the immediate challenges, particularly the<br />

weather, have been uncontrollable, and that<br />

has and will continue to have a significant<br />

impact in terms <strong>of</strong> production in the near<br />

future, opportunities will be plenty, and the<br />

Agri sector is well poised to deliver results in<br />

the future.<br />

AIan Copeman, Commercial Specialist<br />

– Property Brokers<br />

We’re a family <strong>of</strong> lateral<br />

thinkers, industry<br />

specialists and playmakers<br />

who know that commercial<br />

sales and leases are the result<br />

<strong>of</strong> helping businesses and<br />

individuals succeed.<br />

Commercial property investment<br />

potential<br />

When asked this week, “Why is Property Brokers<br />

a great choice for commercial property<br />

investors interested in optimising their investments<br />

today,” Waikato and <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> commercial<br />

manager Alan Copeman was immediately<br />

forthcoming: “We’re a family <strong>of</strong> lateral<br />

thinkers, industry specialists and playmakers<br />

who know that commercial sales and leases are<br />

the result <strong>of</strong> helping businesses and individuals<br />

succeed. Our market intelligence and regional<br />

knowledge translate into real results for our<br />

clients.”<br />

His key advice to investors: Ensure that you<br />

allow for interest rate movements and that you<br />

are not over-committing in borrowing.<br />

Alan believes interest rates will continue to<br />

put pressure on the yields investors are looking<br />

for. He anticipates that as building costs start to<br />

Philip Hunt, Industrial Specialist<br />

– Property Brokers<br />

level, this will improve the situation in the new<br />

build space, ensuring an easing <strong>of</strong> the upward<br />

pressures on rental rates.<br />

Industrial property investment update<br />

Philip Hunt, the company’s commercial<br />

and industrial consultant in Tauranga’s fastgrowing<br />

Tauriko industrial area, is adamant<br />

that although commercial retail is slow – a<br />

bi-product <strong>of</strong> changing consumer habits resulting<br />

from lockdowns and increased online shopping<br />

volumes – industrial remains the darling<br />

<strong>of</strong> the sectors. This can be evidenced by the<br />

doubling in size <strong>of</strong> his Tauriko team in the last<br />

year.<br />

“We’re getting 4-5 tenancy enquiries daily<br />

now that Tauriko can <strong>of</strong>fer real economies <strong>of</strong><br />

scale. <strong>Business</strong>es are desperate to relocate to<br />

Tauriko now the roading and infrastructure are<br />

in place,” he says.<br />

“I’m loving being here – for me, it’s about<br />

the relationships, not the transactions. I just<br />

want to look after people.”<br />

Philip says that although there is limited<br />

support for investors from financial institutions<br />

unless they are well established, tenancy enquiries<br />

are booming at the moment. His advice to<br />

prospective tenants is, “Don’t take too long to<br />

commit – you risk missing out!”<br />

He estimates 60% <strong>of</strong> his clients are Portrelated<br />

businesses. He praises the Port <strong>of</strong><br />

Tauranga for its foresight: “They have enabled<br />

us to build a bubble <strong>of</strong> positivity.”<br />

<strong>Plenty</strong> <strong>of</strong> PB in BOP<br />

<strong>Plenty</strong> <strong>of</strong><br />

experience<br />

<strong>Plenty</strong> <strong>of</strong><br />

locations<br />

<strong>Plenty</strong> <strong>of</strong><br />

people<br />

REINZ<br />

<strong>Plenty</strong> <strong>of</strong><br />

awards<br />

Our family business has<br />

provided clients with full-service<br />

real estate solutions for over<br />

36 years.<br />

We have seven <strong>of</strong>fices<br />

throughout the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

and are proud to call a further<br />

87 regional locations home.<br />

Our specialist team <strong>of</strong> more than<br />

880 strong work together to get<br />

you the very best result because<br />

you deserve nothing less.<br />

Over the years, we've received<br />

over nineteen REINZ awards<br />

and are consistently in the top<br />

1% <strong>of</strong> agencies year after year.<br />

Whether you’re looking to sell your property, buy a new one or join our exceptional team, get in<br />

touch - we’d love to be a part <strong>of</strong> your next step. Call us on 0800 367 5263 or visit pb.co.nz<br />

Property Brokers Ltd Licensed REAA 2008 | PB068097

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