The 10 Leading Data Analytics Course Providers

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Data AnalytDisrupting the Digital Market Dynamically18APRIL | 2021
ics Astudyconducted by SINTEF in2014 showed that more of theworld’s data had been collected inthe past two years than the rest of the humanhistory combined. Data is essential,ubiquitous, and profitable – except when it isnot. With such unimaginable amounts ofinformation produced every day by ushumans, the primary question remains –How to use this information optimally?Curation is a mix of art and science whichdeals with selecting, organizing, and lookingafter the sets of information. Knowledge ispower, they say. Then curation is the mostessential weapon of the digital age. DataAnalytics is nothing but curation in a digitalcontext.In the business world, data analytics helpsmarketers learn about their customers withtarget precision, from which movies theywatch on streaming services to theirfavourite scoop of chocolate ice cream.Analytics and data have given us deeperinsights into the consumer, enabling quickdecision making and thereby optimizing themarketing efforts. It grounds the informationcoming from multiple sources, providing aplatform to view them in one place so thatone can see what is working for them andwhat is not.While Big Data is not a novel phenomenon,it is only recently that we have begun tograsp the possible power of data-drivenapproaches to decision making in terms ofmarket penetration. Big Data allows one togather and analyze more sets of information,offering marketers the ability to focus oninformed targeting for greater efficiency.Algorithms analyze billions of fragments ofdata to suit an advertiser’s needs. Thisproves an invaluable asset to direct efforts,resources and customer interactions formaximizing market penetration and otherneeds.The year 2020 has been a year of disruptionsand risks – and for some, successfulmanagement of those risks. The pandemicand the disruptions caused by it havecompletely transformed the way consumersbuy products and services. Much attentionhas been diverted to the impressive waysmachine learning and AI help companies byautomating services, makingrecommendations and predicting patternsthat lead to greater sales and engagement.For example, Amazon’s recommendationalgorithm drives a third of its sales. WhereasYouTube’s algorithm is responsible for 70%of the content watched on its platform.What Next?New RulesIt is an exciting time in the world right now.How the future will evolve in a world whereboth marketers and consumers areinfluenced and managed by intelligent, dataand analytics-based software applications, issomething the whole world is trying tounderstand.The marketing teams need a higher level ofdigital literacy and a deeper understandingof how to use data to answer importantquestions, like: how to advertise? How tohandle customer relationships? How to lookinto after-sales support?For this, the organizational leaders need toproactively think about ways and strategiesto enable themselves and their organizationsfor an AI-powered and Data Analyticssupported future of marketing.“The companies that are going to win arethe ones who are using data, not guessing.”- Neil Hoyne, senior fellow at WhartonCustomer Analytics and chief measurementstrategist at Google. T R- Aditya UmaleAPRIL | 202119
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The 10 Leading Data Analytics Course Providers

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