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Dear Coin Enthusiast,<br />

I would like to thank you. Thank you for giving us something precious:<br />

your time. I assure you, the time you take to discover <strong>Emporium</strong> Hamburg<br />

is not lost time, but time well spent. German philosopher Manfred Hinrich<br />

gave us the relevant phrase, "since people have been shaping coins, coins<br />

have been shaping people". The phrase "purchasing coins is a matter of<br />

trust" has applied for just as long. These principles, along with integrity and<br />

reliability, are the mandatory guidelines each individual employee at<br />

<strong>Emporium</strong> Hamburg has adopted. With this brochure I would like to present<br />

<strong>Emporium</strong> Hamburg and all its facets to you.<br />

For almost 50 years we have been fostering relationships with official state<br />

mints around the world, mail order companies, retailers and collectors.<br />

Generally you could say, the global "family" of coin enthusiasts. These<br />

relationships and mutual co-operation are based on competence, reliability and<br />

the trust developed from this.<br />

In a time when people yearn for things that will last, the "coin experience"<br />

combines timeless art with lasting value in a unique way. With this brochure<br />

I hope to fill you with enthusiasm for the subject of "coins".<br />

We wish you a warm welcome from Stoertebeker House!<br />

NULLA VIS AURI ET ARGENTI PLURIS QUAM<br />

VIRTUS AESTIMANDA EST (Cicero)<br />

Yours, Achim Becker<br />

- Company founder -<br />

All the gold and silver in the world does not outweigh the<br />

value of a good virtue<br />

The coins on the front page from left to right: Alexander Stater, 20 Mark <strong>Emporium</strong>, Frederick the Great death plaque medal, 50 years of the Krugerrand commemorative coin<br />

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Contents<br />

"The highest that man<br />

can attain is wonder."<br />

(Johann Wolfgang von Goethe)<br />

On the following pages<br />

I would like to present<br />

<strong>Emporium</strong> Hamburg to you. Find<br />

out about our wholesale and<br />

retail business, immerse yourself<br />

in the exciting world of bullion<br />

coins and historic coin rarities,<br />

visit our Stoertebeker House with<br />

its huge auction saleroom and the<br />

Hameko office (Hanseatic coin<br />

and precious metal office).<br />

INTERVIEW with Achim Becker Page 6<br />

Company founder and Managing Director<br />

on coins and people.<br />

Wholesale Page 10<br />

Acquisition and sale of coins or medals<br />

from the whole world to the whole world.<br />

The Bullion Trade department Page 16<br />

German and international silver<br />

and gold coins for investors.<br />

Numismatics Page 20<br />

Historic coin rarities for experts<br />

and collectors.<br />

Special deals & co-operations Page 24<br />

From the coin to the product –<br />

our special services.<br />

Auctions Page 28<br />

Big saleroom auctions for high-end<br />

individual pieces and complete collections.<br />

Mail Order Page 32<br />

<strong>Emporium</strong> Merkator: Successful retail and mail<br />

order business for coin collectors.<br />

The "Hameko" office Page 36<br />

Personal point of contact for private customers<br />

and retailers in Hamburg.<br />

SToeRTEBEKER HoUSe Page 40<br />

Architectural point of interest with landmark<br />

character and the home of <strong>Emporium</strong>.<br />

4 5


There is one name in particular behind the success story of <strong>Emporium</strong><br />

Hamburg: Achim Becker. The company founder and Managing Director<br />

provides insights in a personal conversation.<br />

Company founder Achim Becker<br />

"All speech is vain and empty unless<br />

it is accompanied by action."<br />

(loosely based on Demosthenes)<br />

Mr Becker, what immediately comes to<br />

mind when you hear the word "coins"?<br />

The word "coins" instantly makes me think of<br />

the word "history". The people who have used<br />

the coins and paid for things with them. People<br />

who have used them to achieve something and<br />

brought joy to themselves - or even others.<br />

Coin collectors and enthusiasts are<br />

particularly passionate people. Ultimately<br />

they pursue a passion which they don't<br />

mind spending money on. What do you<br />

think is the fascination<br />

with collecting coins and<br />

medals?<br />

Becoming a coin collector<br />

is often not planned. We<br />

often purchase a coin out<br />

of curiosity. Then we get a bit of background<br />

information and we are instantly fascinated and<br />

our interest is awakened. We ask Google about it<br />

Becoming a coin collector<br />

is often not planned.<br />

and become deeply immersed in the subject. If the<br />

circumstances allow, we then start to collect coins.<br />

In this context, what is your favourite area<br />

and why?<br />

I don't have a favourite area as such. I am<br />

actually interested in all subjects, from Croesus'<br />

first gold coins to the silver and gold coins of<br />

today.<br />

It is generally assumed that the subject of<br />

the "German Empire" is your area.<br />

But that's not the case. The<br />

coins before that period<br />

are actually much more<br />

interesting. At the start of the<br />

German Empire much was<br />

standardised. The empire<br />

was established from what was a multitude of<br />

states before 1871. Before that every kingdom,<br />

every duchy had its own emblem on the reverse<br />

6 7


and the portrait of the regents on the front. For<br />

this reason, the money from the "old Germany"<br />

is more exciting, because it is more historically<br />

informative.<br />

One outstanding feature of numismatics<br />

is the sheer endless variety. How do you<br />

manage to keep abreast of this?<br />

Work, work and more work. It is a bit like<br />

learning vocabulary.<br />

You established <strong>Emporium</strong> Hamburg<br />

almost 50 years ago. Can you briefly<br />

outline how the coin trade has changed<br />

over the years?<br />

There has actually been a boom phase every<br />

ten years. The first was in the years 1979/80<br />

with the start of the Afghanistan war. Also in<br />

1980 the Olympics took place in Moscow. At<br />

that time the silver price reached 2,000 DM per<br />

kilo, with the cost of gold having also increased<br />

to around 42,000 DM. That<br />

was a huge amount of money<br />

at the time. In the year of<br />

reunification in 1990 we<br />

experienced the so-called<br />

"GDR boom". This was<br />

a phase during which<br />

astronomic prices were<br />

demanded for GDR coins. In<br />

2000 the millennium was of<br />

course the focus. It also coincided with the end<br />

of the D-Mark and the introduction of the euro.<br />

In 2000 the millennium was<br />

of course the focus. It also<br />

coincided with the end of<br />

the D-Mark and the introduction<br />

of the euro.<br />

But the real passion for collecting developed<br />

from the initial scepticism of the public towards<br />

the euro, which remains to this day.<br />

There is wonderful quote from the German<br />

philosopher Manfred Hinrich, "since<br />

people have been shaping coins, coins have<br />

been shaping people". What has shaped<br />

you? Both professionally and personally?<br />

When I was at school, history was a subject<br />

where numbers had to be learned by heart. It<br />

was somewhat tiresome. Later however it had<br />

become apparent that the dates and facts I had<br />

learned formed the central thread in order to<br />

move through the centuries in numismatics.<br />

To what extent has the Hanseatic City<br />

of Hamburg shaped you and the success of<br />

your company?<br />

I am an East Frisian and come from the corner<br />

of the Jade Bight. So from the "flat country".<br />

I came to Hamburg for the<br />

first time in the 1950s. At that<br />

time you could still clearly<br />

see the deep impact of the<br />

Second World War in the<br />

city. However with every<br />

visit our parents made to<br />

the Hanseatic city with us<br />

children, we clearly saw the<br />

development, the progress,<br />

how the city slowly grew out of the rubble.<br />

I completed my second apprenticeship at the<br />

Commerzbank here in Hamburg, and, at that<br />

time, the city also became more and more a<br />

part of me. The older I got, the more I learned<br />

to love and appreciate the city. Unlike other<br />

metropolises like Paris and London, the traffic<br />

still flows here. It takes around an hour to travel<br />

I am an East Frisian and<br />

come from the corner of<br />

the Jade Bight. So from the<br />

"flat country".<br />

by car from north to south or from east to<br />

west – which is great. With around 1.8 million<br />

inhabitants, Hamburg is also very manageable.<br />

Hamburg also has a really fascinating history.<br />

The Romans labelled the settlement around<br />

the Hammaburg at the time as "<strong>Emporium</strong><br />

Hamburgum" on their maps. In 1971 I spent<br />

six months in the USA. One day I went to the<br />

"<strong>Emporium</strong>" supermarket there. I can't exactly<br />

say why but the name immediately appealed to<br />

me. I later looked up the meaning of the name<br />

"emporium" and it said "main marketplace,<br />

market" – well I never, that's perfect! And that's<br />

where the company name came from. Aside<br />

from that, I feel really at home in Hamburg.<br />

Hamburg is a fascinating city, which, against<br />

the backdrop of its geographic location and<br />

its history, its people, their spirit and creativity,<br />

combined with the personal commitment of the<br />

individual, has developed a huge dynamism.<br />

A credo you favour and also live by – based<br />

loosely on Cicero – says "all the gold and<br />

silver in the world does not outweigh the<br />

value of a good virtue". Can you finally<br />

explain your thoughts on this, your<br />

personal credo?<br />

A good virtue such as reliability, as I have<br />

personally found in myself, is something I<br />

demand more and more with increasing age.<br />

Reliability is a virtue that we should encounter<br />

everywhere, no matter whether in society or<br />

the state, the team in a company or a small<br />

family. Living together only works if there are<br />

Living together only works<br />

if there are basic rules that<br />

everyone understands and<br />

respects.<br />

basic rules that everyone understands and<br />

respects. But this respect is not a matter of<br />

course. Often the respect for a virtue has to be<br />

enforced. A very good example of this is the<br />

depiction of the goddess Justitia. Most people<br />

know that, in one hand she is holding scales,<br />

symbolising justice, but then it gets a little<br />

tenuous. Few people have noticed that Justitia<br />

has her eyes covered, in order to be impartial.<br />

However, virtually nobody will have seen that<br />

the mythology has given Justitia a sword in her<br />

other hand. This sword is necessary to create<br />

the respect for justice. The virtue of reliability<br />

has not been given a sword in its hand. Here it<br />

is the personal understanding of the individual<br />

to respect the basic rules of reliability. In this<br />

respect, the reliability I am talking about here<br />

is an enormous force for good, that you cannot<br />

outweigh with all the gold and silver in the<br />

world. It is reliability that shapes the value of<br />

the individual and the value of the entire team<br />

in a company, internally as well as externally -<br />

so, "Nulla Vis Auri Et Agenti Pluris Quam Virtus<br />

Aestimanda Est" – "All the gold and silver in the<br />

world does not outweigh the value of a good<br />

virtue". n<br />

8 9


Wholesale Dept.<br />

"A high-quality product is impressive if it is implemented perfectly.<br />

But it only becomes a classic if it also arouses human emotions."<br />

(Henry Ford)<br />

At the end of the 19th Century, distinguished Hamburg native ship owner<br />

Albert Ballin coined the innovative business idea "Think Big!", echoing<br />

his personal motto "my field is the world". There is no question that this<br />

demand has nothing to do with overconfidence, but with a healthy self-awareness<br />

and drive.<br />

Frank von Harten<br />

CEO<br />

Philipp Becker<br />

Head of Procurement<br />

Sven Moeller<br />

Head of Wholesale<br />

It is similar with the globally active Wholesale<br />

Department at <strong>Emporium</strong> Hamburg. Here,<br />

coins from the whole world are sold to the<br />

whole world.<br />

Virtually every retailer in the<br />

world has done business<br />

with <strong>Emporium</strong> and knows<br />

what <strong>Emporium</strong> stands for.<br />

<strong>Emporium</strong> does not just sell<br />

coins, but history!<br />

Whether bronze or copper coins, whether<br />

coins struck from silver, gold or platinum: the<br />

<strong>Emporium</strong> product range is immense. The<br />

wholesale range includes coins from every<br />

continent - Europe, America, Africa, Australia<br />

Here coins from the whole<br />

world are sold to the<br />

whole world.<br />

and Asia ranging from ancient to modern times.<br />

The Wholesale Department is also responsible<br />

for the range of modern coins with subjects<br />

such as personalities, special events, sport,<br />

anniversaries, animals<br />

from the eagle to the<br />

panda and the elephant,<br />

right through to coins<br />

commemorating the Vienna<br />

Philharmonic Orchestra.<br />

This is all flanked by silver<br />

and gold coins from the<br />

German Empire, as well as a spectacular global<br />

innovation developed by <strong>Emporium</strong> Hamburg:<br />

the puzzle coin for the canonisation of Pope<br />

John Paul II. So it is worth getting in touch with<br />

<strong>Emporium</strong> Hamburg.<br />

Phone ++49 (0) 40-257 99 110 · Fax ++49 (0) 40-257 99 100 · E-mail info@emporium-coins.com · Web www.emporium-coins.com<br />

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The Wholesale Department does not just deal in<br />

second hand historic coins, but is also a partner<br />

and distributor of official state mints such as<br />

the Monnaie de Paris, the Perth Mint (Australia),<br />

the Bank of Russia and the US Mint. <strong>Emporium</strong><br />

Hamburg has all the important new coins, from<br />

the 2 Euro coin from the Netherlands to the<br />

gold kilos from the Bank of Russia.<br />

Mints as established<br />

partners around the world:<br />

1<br />

3<br />

2<br />

5<br />

6<br />

7 8<br />

9<br />

11<br />

Retailers receive modern advertising materials<br />

and brochures from <strong>Emporium</strong> and benefit<br />

from professionally compiled background<br />

information and expertise about all products.<br />

These are supplied in high-quality cases with<br />

special capsule systems and authenticity<br />

certificates. <strong>Emporium</strong> also stands out as one<br />

of the few coin trading houses that initiates<br />

and assists with the complete production<br />

(design, minting, logistics, etc.) of coins and<br />

medals.<br />

1. Treasury of the United States of America<br />

2. Royal Canadian Mint<br />

3. State Mint of Mexico<br />

4. State Mint of Chile<br />

5. British Royal Mint<br />

6. Mint of the Kingdom of Spain<br />

7. State Mint of the Republic of France<br />

8. Austrian Mint<br />

9. Central Bank of the Russian Federation<br />

10. South African Mint<br />

11. National Bank of the People's Republic of China<br />

12. Royal Australian Mint<br />

4<br />

10<br />

12<br />

The services provided by the <strong>Emporium</strong><br />

Hamburg Wholesale Department are aimed at<br />

small and large coin houses and coin retailers as<br />

well as direct mailers, banks and savings banks.<br />

Advertising and creative agencies can often<br />

have exclusive coins or medals made for<br />

events or as customer presents. <strong>Emporium</strong><br />

Hamburg has been providing first-class, proven<br />

quality for almost 50 years. All our customers<br />

appreciate the excellent advice of our<br />

experienced coin experts.<br />

World map created by Freepik<br />

12<br />

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<strong>Emporium</strong> takes a world view: Interesting items<br />

are put together over long periods of time,<br />

including the specific requests of the customer,<br />

enabling bespoke series and editions to be<br />

offered in larger quantities – a service that is<br />

not otherwise available from the competition.<br />

<strong>Emporium</strong> has the biggest coin storage facility<br />

in Europe.<br />

<strong>Emporium</strong> does not just use the usual methods<br />

such as telephone, fax, e-mail and wholesale<br />

online shop to maintain close collaboration<br />

with our customers. <strong>Emporium</strong> is always present<br />

at all the important coin fairs, both national and<br />

international, with a team of experts.<br />

Wholesale customers at <strong>Emporium</strong> Hamburg<br />

enjoy many advantages: experienced specialists,<br />

all-round service, excellent quality products<br />

at good prices, a varied portfolio of offers,<br />

exclusive programmes with limited editions,<br />

a simple ordering system, supplier guarantee,<br />

reliability and speed, in line with the motto:<br />

"Whatever you want to do, do it now – right<br />

now." n<br />

Alexander III. the Great (336–323 BC), AV Stater, so-called<br />

"Alexander Stater", approx. 8.6 g of gold, ø approx. 17 mm. Obverse:<br />

Head of Alexander with Corinthian helmet and loose hair to the right<br />

Frederick the Great "death plaque medal" (1740–1786) minted<br />

in gold, 1786 at his death, one of a kind, approx. 38 g of gold,<br />

ø approx. 45 mm. Obverse: Bust in uniform with tricorn to the left<br />

House of Habsburg, Austria-Hungary,<br />

1 corona (crown), 1912–1916,<br />

approx. 5 g of silver, ø approx. 22 mm<br />

Germany 2016, 5 Euro blue planet, CuNi, with blue polymer ring,<br />

ø 27.25 mm. Obverse: The Earth is in the centre, with the universe and the<br />

planets on the outer ring. The blue ring represents the protective atmosphere.<br />

14<br />

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The Bullion Trade department<br />

The expert advice is aimed at private and commercial customers who,<br />

increasingly concerned about the security of their assets, have been<br />

seeking secure investments in gold and silver since the start of the financial<br />

and national crises. <strong>Emporium</strong> Hamburg has become the go-to place for<br />

national and international investors – resulting in the constant growth in the<br />

number of loyal, satisfied core customers.<br />

"In Gold We Trust"<br />

"All paper money eventually returns to its<br />

intrinsic value: Z e r o ! " The success of the<br />

fledgling Bullion Trade Department of the<br />

<strong>Emporium</strong> Group is based on these thoughts<br />

formulated by Voltaire.<br />

Increasing numbers of precious metal dealers<br />

and specialist asset managers are currently<br />

becoming established in the market, in order to<br />

meet the demand for assets in precious metals.<br />

Uwe Fraust<br />

Procurement and Head of the Bullion Trade Dept.<br />

Dagmar Gammelin<br />

Trader<br />

Dennis Jahnke<br />

Senior Trader<br />

Many customers appreciate individual<br />

support via telephone, others prefer to get<br />

information at any time or place via e-mail<br />

or from the easily accessible online shop<br />

www.silber-werte.de.<br />

On the other hand, increasing numbers of<br />

customers prefer to talk to experts in person at<br />

Stoertebeker House.<br />

Here it is also possible to take a look at the asset<br />

they are interested in. Is it to be bars of gold or<br />

silver or coins in an appropriate precious metal<br />

that will increase in value?<br />

Gold and silver to secure<br />

your assets.<br />

Here the <strong>Emporium</strong> Group works in the<br />

background, because as a wholesaler and<br />

distributor for prestigious official state mints<br />

and banks, it supplies these investment advisers<br />

- precious metal dealers and asset managers -<br />

with the required precious metals such as gold,<br />

silver, platinum and palladium.<br />

The world-famous classics such as the<br />

Phone ++49 (0) 40-257 99 106 · Fax ++49 (0) 40-257 99 100 · E-mail info@silber-werte.de · Web www.silber-werte.de<br />

16<br />

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Krugerrand, Maple Leaf and Australian Nugget<br />

have been sold by the <strong>Emporium</strong> Group<br />

Bullion Trade Department in their thousands to<br />

date. If customers are unable to collect their<br />

order personally, they can put their trust in our<br />

own in-house logistics at the <strong>Emporium</strong> Group,<br />

Silver is the<br />

"poor man's gold"? This is<br />

no longer really true!<br />

current EU and international tax options,<br />

allowing potential tax benefits on silver<br />

investments that many customers can take<br />

advantage of.<br />

Investment customers, end users or dealers<br />

should also discuss this with the Bullion Trade<br />

Department. n<br />

which delivers the high-quality, discreetly<br />

packaged goods quickly via insured methods.<br />

In collaboration with <strong>Emporium</strong> Merkator and<br />

the experts in the Numismatic Department, the<br />

Bullion Trade Department can also help with<br />

special requests from collectors and lovers of<br />

older coins from ancient times or from the<br />

German Empire period.<br />

Silver is the "poor man's gold"? This is no longer<br />

really true, as members of the public on all<br />

social levels love the white metal. Ounces of<br />

silver are in most of our customers' investment<br />

portfolios, being both a valuable raw material<br />

and a valid means of payment.<br />

The Bullion Trade Department of the <strong>Emporium</strong><br />

Group has a comprehensive knowledge of<br />

Left:<br />

Krugerrand, 2017, 33.9 g of gold (916/1 oz fine gold), ø 32.7 mm<br />

Right: African wildlife, 2017, 1 kg of silver (999.9), ø 100 mm<br />

18<br />

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Goethe is said to have once stated: "Coins bring history closer". However<br />

that is not all. Coins are also living history and an exceptional historic<br />

and cultural item.<br />

NUMISMATIC Department<br />

"Since people have been shaping coins, coins have been shaping people."<br />

(Manfred Hinrich, German philosopher)<br />

This special passion, coupled with a broad<br />

overview of all markets and coins, enables<br />

the experienced numismatists at <strong>Emporium</strong><br />

Hamburg to provide outstanding advice to the<br />

increasingly large and international clientele.<br />

Coins of all varieties are valued in the<br />

Numismatic Department from Greek gold and<br />

silver coins from the 6th Century BC to the<br />

current euro coins. This requires experience and<br />

the Elbe around the former Hammaburg was<br />

actually called "<strong>Emporium</strong> Hamburgum" on the<br />

maps of the Roman Empire. It goes without<br />

saying that the Hanseatic trading house<br />

feels obliged to follow the guidelines of a<br />

respectable businessman.<br />

The coin market has grown<br />

enormously in recent<br />

decades.<br />

specialist knowledge, especially as the<br />

numismatic coin market has grown enormously<br />

over recent decades.<br />

Dr Josef Fischer<br />

Head of Numismatics<br />

Dr Laura Thielen<br />

Deputy Head of Numismatics<br />

At <strong>Emporium</strong> we keep abreast of the entire<br />

market. <strong>Emporium</strong> means "main market<br />

place" in Greek. The original settlement on<br />

Roman Empire, Constantine the Great (307–337),<br />

AV Solidus PTR, Trier, 4.44 g of gold,<br />

a splendid example of great rarity<br />

Phone ++49 (0) 40-257 99 134 · Fax ++49 (0) 40-257 99 100 · E-mail fischer@emporium-hamburg.com · Web www.emporium-numismatics.com<br />

20<br />

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Numismatic customers greatly value the fact<br />

that the people here who handle their requests<br />

consider the coin just as important as they do.<br />

This is rewarded with great customer loyalty.<br />

Expertise and an all-round service from the<br />

A wonderful opportunity to<br />

enhance the value<br />

of a collection or a personal<br />

investment portfolio.<br />

Customer service is a top priority, so<br />

the Numismatic Department will of course give<br />

non-binding estimates of the value of coins and<br />

assign prices. The team stays in contact with<br />

the customers via telephone and email as well<br />

as having the opportunity of meeting them at<br />

<strong>Emporium</strong>'s coin auctions or at many major<br />

international coin fairs.n<br />

Numismatic Department make it possible<br />

to source almost any coin needed on the<br />

international market and offer it at fair market<br />

prices. This saves the customer a great deal of<br />

time and money.<br />

More and more often it is a question of offering<br />

advice about the best possible way to complete<br />

collections – a wonderful opportunity to<br />

enhance the value of a collection or a personal<br />

investment portfolio.<br />

The Numismatic Department always holds a<br />

range of interesting numismatic items in stock.<br />

So anyone who is looking for particular coins<br />

should contact the team in the Numismatic<br />

Department. We are happy to make individual<br />

offers.<br />

Saxony, Frederick Augustus I, the Strong<br />

(1694–1733), butterfly thaler,<br />

no year (1708–1710), approx. 38.3 g of silver,<br />

ø approx. 42 mm.<br />

Obverse: The butterfly depicted is a Red Apollo.<br />

22 23


Special Deals & Co-operative Ventures<br />

As experienced, longstanding coin and stamp experts in the collectors<br />

market, employees in the Special Deals & Co-operative Ventures<br />

Department develop coin products to commemorate anniversaries in<br />

politics, history, society and sport. The main focus is on German subjects,<br />

but, of course, international events are of great interest to coin collectors<br />

and investors.<br />

"Everything can always be done better than it is being done."<br />

(Henry Ford)<br />

Joerg Meissner<br />

Head of Marketing / Special Deals & Co-operative Ventures<br />

In Germany the Federal Minister of Finance is<br />

responsible for issuing commemorative coins<br />

and stamps, which are then<br />

produced by the state mints<br />

and the Federal Printing<br />

Office in Berlin. This act of<br />

sovereignty is repeated in a<br />

similar form in other<br />

European countries. The<br />

Federal Rep ublic of<br />

Germany's issuing policy<br />

forms a good initial basis for developing<br />

up-to-the-minute products with the aid of new<br />

releases. For example, in 2017 Germany<br />

celebrated a significant anniversary, "500 years<br />

of the Reformation" and Martin Luther, with a<br />

Develop<br />

up-to-the-minute products<br />

with the aid of old and<br />

modern coins.<br />

20 euro silver coin featuring his portrait, a<br />

50 euro gold coin with the famous Luther rose<br />

and a valuable 100 euro gold<br />

coin featuring the Luther<br />

memorials in Eisleben and<br />

Wittenberg. Thanks to our<br />

well-stocked warehouse and<br />

strateg ic wholesale<br />

purchasing, we are able to<br />

develop attractive products<br />

for mail order sales in<br />

Germany and Europe. In this specific example<br />

these include Luther commemorative coins<br />

from 1933 for the 450th birthday and<br />

commemorative coins from the Federal<br />

Republic of Germany and the GDR from 1983<br />

Phone ++49 (0) 40-257 99 192 · Fax ++49 (0) 40-257 99 100 · E-mail meissner@emporium-hamburg.com · Web www.emporium-hamburg.com<br />

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25


for Martin Luther's 500th birthday. In addition,<br />

there are GDR commemorative coins entitled<br />

"Wartburg", "Wittenberg Castle Church" and<br />

"Luther's Birthplace in Eisleben" from 1982/1983<br />

as well as the German 100 euro gold coin from<br />

2011 featuring an image of the UNESCO World<br />

Heritage Site of Wartburg. One should not<br />

forg et the numismatic tributes to<br />

Luther-follower Thomas Muentzer from 1989 in<br />

the GDR and his friend Philipp Melanchthon as<br />

a reformer in 1997 in the Federal Republic, as<br />

well as the birthday coin of Lucas Cranach the<br />

Elder, who painted Luther's portrait in 1972 in<br />

the GDR. On a related note it is worth<br />

mentioning a new release from Switzerland, as<br />

the great anniversary of the<br />

Reformation was also<br />

honoured there with a<br />

20 franc silver coin which<br />

features portraits of Calvin<br />

and Zwingli.<br />

There is also a wide variety<br />

of historic silver thalers and gold ducats from<br />

the Reformation anniversary years of 1617,<br />

1717, 1817 and 1917, which are purchased at<br />

coin auctions by our Numismatic Department<br />

as valuable individual pieces. These are then<br />

offered to selected premium customers as an<br />

upselling option via mail order telemarketing.<br />

From all of these commemorative coins we<br />

develop customised products which take into<br />

Offers<br />

that inspire coin<br />

collectors.<br />

account the face value and the metal as well as<br />

different price categories. We create a coherent<br />

offer concept with the product details and<br />

selling points, so that the potential customer<br />

can quickly recognise the attractiveness of<br />

the offer. It automatically includes the<br />

corresponding packaging, such as a highquality<br />

collector's case made of wood, a product<br />

brochure with numismatic details and<br />

background information on the topic. High-end<br />

gold sets are accompanied by books on the<br />

same topic, so that the collector can delve<br />

deeper into the product. As a result, with each<br />

new set of coins we develop a desirable product<br />

based on an interesting theme that captures the<br />

attention of the public and<br />

that many coin collectors<br />

will find hard to resist.<br />

In the B-to-B sector we are<br />

happy to present our concepts<br />

personally to the relevant<br />

product managers. If required<br />

we will provide background information,<br />

photos and our own advertising material as a<br />

template.<br />

On a European level, coins of the British royal<br />

family are popular collection themes. Queen<br />

Elizabeth II celebrated her 90th birthday in<br />

2016. 2017 was her 65th coronation<br />

anniversary and her 70th wedding anniversary<br />

with Prince Philip. In addition, 2017 marked the<br />

centenary of the Royal House of Windsor and<br />

modern gold Sovereigns turned 200 years old.<br />

This opened up a wide range of opportunities<br />

to combine the Royal Mint's new issues with<br />

the older historical silver and gold coins of<br />

George III, George IV, William IV, Victoria,<br />

Edward VII, George V, George VI and<br />

Elizabeth II.<br />

In Great Britain, as the head of state, the Queen<br />

adorns the obverse of coins with her portrait<br />

and insignia. Due to her long reign, six<br />

different portraits of the monarch have been<br />

issued so far, which gracefully depict her in<br />

different periods starting from 1957<br />

until today. This is the basis for compiling<br />

interesting coin sets including high-quality,<br />

informative accessories, which trace the life of<br />

the queen and her history in a European context<br />

over 60 years. Again, the procedure is similar<br />

and includes comprehensive offer management<br />

of the product concept, features, positioning,<br />

calculation and procurement as well as<br />

marketing in the respective sales channels. n<br />

To celebrate "200 years of<br />

the Sovereign": The British<br />

monarchs in gold.<br />

Exclusive collection<br />

with gold Sovereigns<br />

of Queen Elizabeth II.<br />

26<br />

27


Auctions<br />

"The topic of coins is our passion.<br />

This passion has led us to the top of the coin business."<br />

Dr Josef Fischer<br />

Head of Numismatics<br />

(Achim Becker)<br />

Dr Laura Thielen<br />

Deputy Head of Numismatics<br />

Marc Niehsen MA<br />

Numismatist & Auction Management<br />

As a prestigious company with almost 50 years of experience in the<br />

German and international auction business, in Spring and Autumn each<br />

year <strong>Emporium</strong> Hamburg invites you to a large saleroom auction. In the<br />

grand Hanseatic halls of Stoertebeker House, high-end individual pieces<br />

and collections go under the hammer. "<strong>Emporium</strong> coin auctions - always a<br />

good choice" – a simple sentence with great meaning.<br />

The auctions are aimed at a global audience<br />

that is interested in completing collections in<br />

the best possible way. In addition, <strong>Emporium</strong><br />

Hamburg holds a monthly<br />

online auction. The virtual<br />

hammer always falls on the<br />

first Friday of the month at<br />

5.00 pm. Interested parties<br />

simply need to register in<br />

advance and can then bid<br />

live in the auction.<br />

All coin collectors may one day face the question<br />

of what to do with their entire collection or part<br />

of it. Keep it? Give it away or bequeath it? Sell<br />

it or put it into an auction? When it comes to<br />

sales or auctions, <strong>Emporium</strong> Hamburg is one<br />

of the world's top names and will give valuable<br />

advice on what you can do with a collection or<br />

high-end individual pieces.<br />

The virtual hammer always<br />

falls on the first Friday of<br />

the month.<br />

The experts at <strong>Emporium</strong> Hamburg are on hand<br />

for the customer at any time. The customer is<br />

given advice, estimated values are provided<br />

and an individual sales<br />

concept is also developed.<br />

This all guarantees that<br />

the right target groups are<br />

reached in order to achieve<br />

the highest possible price for<br />

the customer. A high-quality<br />

catalogue is produced for each saleroom auction.<br />

This showcases the coins that are coming up<br />

for sale, from ancient to modern times. In this<br />

way, all pieces are professionally presented to<br />

the affluent international audience, which has a<br />

positive effect on the amount realised. Let's go:<br />

Anyone who offers their coins for auction with<br />

<strong>Emporium</strong> Hamburg will receive a complete<br />

all-round service from the prestigious coin trading<br />

house and will be amazed by the result. n<br />

28<br />

29


Auction 66, lot no. 2325<br />

Saxony, Frederick Augustus I, the Strong (1694–1733)<br />

Butterfly thaler, no year (1708-1710)<br />

€ 14,500<br />

€ 27,000<br />

+86 %<br />

Auction 67, lot no. 274<br />

Roman Empire, Hadrian (117-138 AD)<br />

Tetradrachm, year 10<br />

€ 450<br />

€ 1,300<br />

+189 %<br />

Auction 70, lot 903<br />

Poland, John II Casimir (1648-1668)<br />

Ducat 1649 Kraków (GOLD)<br />

€ 20,000<br />

€ 31,000<br />

+55 %<br />

Auction 71, lot no. 1297<br />

Brandenburg-Prussia, Frederick III (I) (1688-1713)<br />

2/3 thaler 1704 CS, Berlin, rare portrait<br />

€ 500<br />

€ 1,200<br />

+140 %<br />

Estimated price<br />

Price realised<br />

30<br />

31


Mail Order dept.<br />

<strong>Emporium</strong> Merkator is the name of the <strong>Emporium</strong> Group's successful<br />

retail and mail order business. This department creates the modern<br />

online shop www.muenzkurier.de as well as a printed catalogue each<br />

month by the same name, "MUENZKURIER".<br />

"Life consists of many small coins,<br />

and those who know how to pick them up have a fortune."<br />

Marina Duschner<br />

Customer service<br />

(Jean Anouihl)<br />

Sonja Lund<br />

Customer service<br />

Catrin Kraemer<br />

Customer service<br />

Phone ++49 (0) 40-254 46 220 · Fax ++49 (0) 40-254 46 200 · E-mail info@emporium-merkator.de · Web www.muenzkurier.de<br />

These information channels are clearly<br />

structured and full of exciting information<br />

about new products and worldwide attractive<br />

coin issues. Ordering is especially easy for the<br />

customer. The success speaks for itself. Over<br />

one million orders make <strong>Emporium</strong> Merkator<br />

a significant coin trading house in Europe.<br />

<strong>Emporium</strong> Merkator appeals to coin collectors<br />

of various specialist areas with a customised<br />

product range. Product ranges including euro<br />

coins, historic coins, antique and investment<br />

coins, collector coins from around the world.<br />

High-quality coin accessories and very accurate<br />

advice is all part of the customer service.<br />

This forms the basis for a convenient service for<br />

the selective creation of a valuable collection.<br />

<strong>Emporium</strong> Merkator has been carrying out this<br />

collection service for many years with growing<br />

demand.<br />

The experienced purchasing agents at <strong>Emporium</strong><br />

Merkator specialise in the field of collector<br />

coins. Whether it be a euro, Deutsche Mark,<br />

Reichsmark or thaler, authenticity is guaranteed<br />

by our world-renowned good name. As quality<br />

and performance are two closely connected<br />

components in the trade of collector coins,<br />

customers of the collection service receive all<br />

Over 1 million orders:<br />

<strong>Emporium</strong> Merkator<br />

coin deliveries exceptionally fast, for a special<br />

discounted price on every coin as well as on<br />

the shipping cost. There are also exclusive free<br />

accessories.<br />

As <strong>Emporium</strong> Merkator purchases directly from<br />

the official government mints and has fostered<br />

excellent contacts for decades, the company can<br />

32<br />

33


pass on the savings directly to the customers.<br />

This saving is considerable compared to an<br />

individual purchase.<br />

The risk is virtually non-existent, as every<br />

coin is thoroughly checked for authenticity by<br />

experts before shipping. If customers are not<br />

satisfied with the coins, they can simply send<br />

them back. This ingenious collection service<br />

can be temporarily suspended at any time or<br />

stopped altogether.<br />

And what about payment? <strong>Emporium</strong><br />

Merkator offers its customers various<br />

Our guiding principle is:<br />

"collecting and giving assets"<br />

payment methods: Direct debit, noughtpercent<br />

finance, prepayment, PayPal, cash on<br />

collection or the TÜV-certified payment service<br />

"sofortueberweisung.de".<br />

For orders with a value of 100 euros or more,<br />

customers can even pay in three or more<br />

instalments at no extra charge.<br />

The guiding principle of the <strong>Emporium</strong><br />

Merkator department is "collecting and giving<br />

assets". Expertise, quality and the authenticity<br />

of the goods are absolutely imperative.<br />

After almost 50 years providing successful<br />

advice and a comprehensive range for the<br />

coin enthusiast "family", <strong>Emporium</strong> Merkator<br />

looks forward to the next 50 years, in which<br />

further exciting products and interesting deals<br />

await. A refreshingly reliable, affordable and<br />

comprehensive collection service. n<br />

Your contact with<br />

our mail order<br />

department<br />

You can reach the experts in our mail<br />

order team by phone on:<br />

Phone ++49 (0) 40-25 446 220<br />

• Monday to Friday<br />

8:00 am – 7:00 pm<br />

• Saturday<br />

8:00 am – 5:00 pm<br />

Our online shop www.muenzkurier.de<br />

is available 24/7. We will happily send<br />

you our coin catalogue with the latest<br />

offers, which comes out every month.<br />

34<br />

35


German philosopher and Prussian statesman Wilhelm von Humboldt<br />

once said, "There is no freedom without security!" How true, as<br />

especially in economically troubled times a safe haven is "worth a mint" in<br />

the truest sense of the word.<br />

The "Hameko" office<br />

"There is no freedom without security."<br />

(Wilhelm von Humboldt, German philosopher and Prussian statesman)<br />

Stefan Noeren<br />

Office manager<br />

Dominik Schallehn<br />

Deputy office manager<br />

This personal safe haven for private customers<br />

and dealers was opened at the end of 2012<br />

in Stoertebeker House: the Hanseatic mint<br />

and precious metal office, or Hanseatisches<br />

Muenz- und Edelmetall-Kontor, abbreviated as<br />

HAMEKO.<br />

HAMEKO completes the coin trading house<br />

with its worldwide mail order business, its<br />

international trade fair<br />

appearances and its own<br />

auctions. It provides both<br />

collectors and investors with<br />

all that the world of coins<br />

has to offer.<br />

In addition to classic coins from ancient to<br />

modern times, there are numerous modern<br />

investment coins and bars of gold and silver<br />

available on the premises.<br />

The office staff develops meaningful solutions<br />

Hameko: Independence<br />

from banks, with anonymity<br />

for every "type of money and investment"<br />

in individual consultations - including<br />

consideration of pension planning.<br />

Furthermore, coins, entire collections, jewellery<br />

and watches are expertly valued here without<br />

obligation, as well as bought for cash.<br />

HAMEKO is the safe haven for coin collectors,<br />

dealers, banks, investors and of course<br />

especially for people who want to protect and<br />

expand their assets.<br />

The HAMEKO security<br />

p ackag e includes an<br />

anonymous, state-of-the-art<br />

safety deposit box facility<br />

which is also at the heart of the office. There<br />

are 1,000 safety deposit boxes available for<br />

customers here.<br />

"The facility is in some ways reminiscent of<br />

the high security area of the Pentagon," the<br />

Hamburg media reported after completion.<br />

Phone ++49 (0) 40-257 99 401 · Fax ++49 (0) 40-257 99 440 · E-mail noeren@hameko.de · Web www.hameko.de<br />

36<br />

37


The materials used, such as marble and plaster<br />

moulding, give the counter hall that special<br />

something.<br />

mint and p recious metal office,<br />

"HAMEKO", everything is available from one<br />

competent provider. n<br />

The state-of-the-art safety deposit box facility<br />

features six different box sizes and offers the<br />

customer the ideal repository for valuables.<br />

At HAMEKO, quality,<br />

integrity and security are<br />

always at the forefront.<br />

HAMEKO customers benefit from 100 percent<br />

independence from banks and complete<br />

anonymity. The safety deposit box facility is<br />

based on a TÜV-approved security concept. Of<br />

course this is verified by VDS certification – the<br />

relevant standard for security concepts from the<br />

German Insurance Association. At HAMEKO<br />

quality, integrity and security are always at the<br />

forefront.<br />

By specialising in different areas of specialist<br />

coin trading, HAMEKO is able to meet virtually<br />

any customer requirements.<br />

Whether cash or securities investments, coin<br />

purchasing or secure, anonymous storage<br />

of high-value goods – at the Hanseatic<br />

Your direct<br />

contact with<br />

Hameko<br />

The experts at the Hanseatic<br />

mint and precious metal office<br />

can be contacted on:<br />

Phone ++49 (0) 40-257 99 400<br />

• Monday to Thursday<br />

9:00 am – 5:00 pm<br />

• Friday<br />

9:00 am – 3:00 pm<br />

We look forward to your call or your visit<br />

to our office<br />

Stoertebeker House<br />

Suederstraße 288<br />

20537 Hamburg<br />

Germany<br />

38<br />

39


Anyone who has visited the Hanseatic city often comes to the conclusion<br />

at the end of their trip that Hamburg is one of the most beautiful cities<br />

in the world. But this beautiful place has had to survive some tragedies in<br />

the past.<br />

Stoertebeker House<br />

"Knowing is not enough, we must apply.<br />

Willing is not enough, we must do."<br />

(Johann Wolfgang von Goethe)<br />

Hamburg suffered greatly as a result of air raids<br />

during the Second World War. Nevertheless, a<br />

number of imposing office blocks and other<br />

buildings have survived, such as the Chilehaus<br />

and the Sprinkenhof, the city hall in the centre<br />

of the city with its 112 metre high tower and of<br />

course the Hamburg landmark, the 132 meter<br />

high St. Michael's Church, affectionately known<br />

as "Michel".<br />

Stoertebeker House was to earn its place in the<br />

ranks of such traditional Hanseatic buildings<br />

upon completion in 2004 and set an example<br />

in Hamm-Sued, a district that<br />

was badly damaged in the<br />

war.<br />

Many people ask, "Why<br />

Stoertebeker House in<br />

particular?" Now, this<br />

requires some explanation, but put simply,<br />

as an entrepreneur you have to develop the<br />

nature of a seafarer to be able to survive the<br />

ups and downs. And 500 years ago Stoertebeker<br />

said, "The spirit of the crew determines the<br />

journey. Under full sail to new endeavours...".<br />

Thanks to his legendary<br />

reputation, Stoertebeker<br />

became a folk hero.<br />

Furthermore, the name "Klaus Stoertebeker" is<br />

closely connected with the history of the city of<br />

Hamburg to this day. Although dubbed a pirate,<br />

there is a monument in his glorious memory in<br />

the Port of Hamburg at Grasbrook.<br />

Due to his legendary reputation, Stoertebeker<br />

became a folk hero - from pirate to privateer<br />

- with a tragic end. Like Robin Hood he used<br />

the spoils of his privateering to benefit the poor<br />

and hungry, until he and his Victual Brothers<br />

were captured, taken prisoner and beheaded in<br />

1401.<br />

But they were not ridding<br />

themselves of a band<br />

of robbers, but rather a<br />

brotherhood that behaved<br />

quite well in the context of<br />

the legal norm at that time.<br />

The name "Stoertebeker House" aims to<br />

combine the vividness of history with the ideas<br />

of the invincibility of permissive trade.<br />

For building owner and <strong>Emporium</strong> Hamburg<br />

40<br />

41


We are there for you –<br />

Together we are strong!<br />

Managing Director Achim Becker, from the<br />

start it was important for Stoertebeker House<br />

not to be another faceless office complex,<br />

but an architectural point of interest with<br />

landmark character representing Hanseatic<br />

merchant spirit. The building is intended to be<br />

a fortress against any type of mid-size business<br />

discrimination, instead remaining open to<br />

promising ideas and any form of creativity.<br />

Stoertebeker House<br />

Home of <strong>Emporium</strong> Hamburg<br />

With the clinker facade, building owner Becker<br />

continues a good Hanseatic tradition and, with<br />

the idea for the building to be entirely devoted<br />

to the mid-size businesses, he conquered new<br />

frontiers.<br />

In addition, Stoertebeker House shows<br />

fascinating attention to detail. Right under the<br />

clock face on Borstelmannsweg, for example,<br />

there is a Stoertebeker carillon.<br />

Every day just before noon two ships appear,<br />

followed by six Victual Brothers led by<br />

Stoertebeker and Goedeke Michel, and then<br />

disappear again. In the second circuit the<br />

executioner appears and with every second<br />

stroke of the bell he beheads one of the six<br />

Victual Brothers.<br />

The roofs and domes of the House are dressed<br />

in copper by skilled artisan hands. Above the<br />

main entrance, facing the roundabout, on the<br />

level of the terrace on the 6th floor, kneeling<br />

on a semi-circular heavy sandstone ledge, there<br />

is a bronze figure of Atlas bearing the great<br />

burden of the globe on his shoulders.<br />

These small storytelling details run like a common<br />

thread throughout the building. Compass rose<br />

mosaics in the floor, tall columns, a magnificent<br />

domed hall, radiators with dragon heads,<br />

leaded windows, hand-forged art nouveau<br />

ornaments for the banisters – all of this was<br />

very important to the building owner, to show<br />

that Stoertebeker House is designed by human<br />

hands with dedication and warmth. Solely<br />

intended to highlight Hanseatic merchant<br />

spirit and virtues in combination with a<br />

feel-good atmosphere for employees and<br />

customers. n<br />

42<br />

43


<strong>Emporium</strong> Hamburg Münzhandelsgesellschaft mbH<br />

Stoertebeker House, Suederstrasse 288, 20537 Hamburg, Germany<br />

Phone: ++49 (0) 40 - 25 799 - 0 • Fax: ++49 (0) 40 - 25 799 - 100<br />

E-mail: info@emporium-hamburg.com<br />

Web: www.emporium-hamburg.com<br />

"The secret to happiness is not in<br />

doing what one likes to do, but in liking<br />

what one has to do”

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