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for Martin Luther's 500th birthday. In addition,
there are GDR commemorative coins entitled
"Wartburg", "Wittenberg Castle Church" and
"Luther's Birthplace in Eisleben" from 1982/1983
as well as the German 100 euro gold coin from
2011 featuring an image of the UNESCO World
Heritage Site of Wartburg. One should not
forg et the numismatic tributes to
Luther-follower Thomas Muentzer from 1989 in
the GDR and his friend Philipp Melanchthon as
a reformer in 1997 in the Federal Republic, as
well as the birthday coin of Lucas Cranach the
Elder, who painted Luther's portrait in 1972 in
the GDR. On a related note it is worth
mentioning a new release from Switzerland, as
the great anniversary of the
Reformation was also
honoured there with a
20 franc silver coin which
features portraits of Calvin
and Zwingli.
There is also a wide variety
of historic silver thalers and gold ducats from
the Reformation anniversary years of 1617,
1717, 1817 and 1917, which are purchased at
coin auctions by our Numismatic Department
as valuable individual pieces. These are then
offered to selected premium customers as an
upselling option via mail order telemarketing.
From all of these commemorative coins we
develop customised products which take into
Offers
that inspire coin
collectors.
account the face value and the metal as well as
different price categories. We create a coherent
offer concept with the product details and
selling points, so that the potential customer
can quickly recognise the attractiveness of
the offer. It automatically includes the
corresponding packaging, such as a highquality
collector's case made of wood, a product
brochure with numismatic details and
background information on the topic. High-end
gold sets are accompanied by books on the
same topic, so that the collector can delve
deeper into the product. As a result, with each
new set of coins we develop a desirable product
based on an interesting theme that captures the
attention of the public and
that many coin collectors
will find hard to resist.
In the B-to-B sector we are
happy to present our concepts
personally to the relevant
product managers. If required
we will provide background information,
photos and our own advertising material as a
template.
On a European level, coins of the British royal
family are popular collection themes. Queen
Elizabeth II celebrated her 90th birthday in
2016. 2017 was her 65th coronation
anniversary and her 70th wedding anniversary
with Prince Philip. In addition, 2017 marked the
centenary of the Royal House of Windsor and
modern gold Sovereigns turned 200 years old.
This opened up a wide range of opportunities
to combine the Royal Mint's new issues with
the older historical silver and gold coins of
George III, George IV, William IV, Victoria,
Edward VII, George V, George VI and
Elizabeth II.
In Great Britain, as the head of state, the Queen
adorns the obverse of coins with her portrait
and insignia. Due to her long reign, six
different portraits of the monarch have been
issued so far, which gracefully depict her in
different periods starting from 1957
until today. This is the basis for compiling
interesting coin sets including high-quality,
informative accessories, which trace the life of
the queen and her history in a European context
over 60 years. Again, the procedure is similar
and includes comprehensive offer management
of the product concept, features, positioning,
calculation and procurement as well as
marketing in the respective sales channels. n
To celebrate "200 years of
the Sovereign": The British
monarchs in gold.
Exclusive collection
with gold Sovereigns
of Queen Elizabeth II.
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