INNOVATIE STRATEGIE - XANA FERREIRA CHICANO

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THE TARGETGROUP.‘WE MOETEN AF VAN HET IDEE DAT ÉÉNPRODUCT EEN WONDERMIDDEL ZAL ZIJNVOOR IEDEREEN. DAAR GELOOF IK NIET INTHAT’S NOT POSSIBLE.’- Desire targetgroup interview Astrid WijmaINNOVATIE STRATEGIE.SKIN DEEP by Glossier.15.
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Page 1 and 2: INNOVATIESTRATEGIE.Glossier.
Page 4: THE BRAND.WHO’SGLOSSIER?INNOVATIE
Page 8: THE BRAND.‘HET IS GLOSSIER’S DO
Page 12: THE TARGETGROUP.Who are these girls
Page 18: THE SCENARIO.Let’s predict the fu
Page 22: THE CHANGE TO LEAD.The change to le
Page 26: THE CONCEPT - A SERVICE CONCEPT.THE
Page 30: THE CONCEPT - A SERVICE CONCEPT.The
Page 34: THE PROTOTYPE - A SERVICE CONCEPT.T
Page 38: THE PROTOTYPE - A SERVICE CONCEPT.T
Page 42: THE PROTOTYPE - PROGRAM OF REQUIREM
Page 46: THE PROTOTYPE - PROGRAM OF REQUIREM
Page 50: REASON TO BELIEVE.Reason to believe
Page 54: THE BENEFITS.The benefits.INNOVATIE
Page 58: THE COMMUNICATION - COMMUNICATION G
Page 62: THE COMMUNICATION - OUTSIDE COMMUNI
Page 66:
THE COMMUNICATION - DIGITAL COMMUNI
Page 70:
THE COMMUNICATION - CUSTOMER JOURNE
Page 74:
BUSINESSMODEL.Value proposition.$$T
Page 78:
BUSINESSMODEL.‘IK BEN BEREID OM V
Page 82:
THE SOURCES.THE SOURCES& METHODS.IN
Page 86:
THE SOURCES.The Sources & Methods.C
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INNOVATIE STRATEGIE - XANA FERREIRA CHICANO

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